TAS 246 : How to Get More “REAL Reviews” to Help Increase Your Sales

One of the most important parts of running a successful Amazon private label business is making sure you are establishing your brand and products as high quality and reputable. A HUGE part of doing that is getting honest reviews from your customers. If you don’t know how to effectively get those reviews you’re going to have a very hard time building a successful sales channel. On this episode, Scott and his friend Chris Guthrie are here to walk you through the ins and outs of reviews - what makes a good one, why you need them, and how to get them. Be sure you take the time to listen. It could increase your sales tremendously.

Amazon is cracking down on reviews. Here’s how to keep your product reviews safe.

There’s a lot of talk lately about Amazon’s attitude when it comes to product reviews - and it’s actually more than JUST talk. Amazon has adjusted its terms of service and is cracking down on reviews that it considers being fake or in some way manipulated. There’s only one way to ensure that your product reviews are safe from the Amazon crackdown and that’s to get real, legitimate reviews in the first place. This episode of the podcast is dedicated to making sure you understand the right and wrong ways to go about that - including some thoughts about the use of review groups, so be sure you listen.

What makes a real review and what makes a fake review?

You hear the terms “real” and “fake” applied to product reviews on Amazon all the time. But do you know what constitutes a real or fake review? On this episode of The Amazing Seller podcast, Scott has asked his buddy, Chris Guthrie to come on the show and unpack the details of what makes a good review and what contributes to the kind of reviews that Amazon has been removing from product pages. It’s their hope that using the information you hear on this episode you’ll be able to not only safeguard your product reviews from being removed but also get better quality reviews in the first place.

Why you need to follow up with your customers via Amazon’s integrated email.

You may not even have known but Amazon provides an email contact option within your seller account that you can use to directly contact your customers. Using that email tool is the best and most effective way to follow up with your customers once they’ve purchased your product - and part of that follow-up strategy can and should include a reminder to your customers to leave an honest review for your product. We all need reminders now and then, right? Your customers are the same way. Find out how you can use the email solution Amazon has provided on this episode - and learn how you can automate it so you don’t have to worry about it ever again!

Keep seller feedback in mind - not just reviews.

This episode of The Amazing Seller podcast is all about product reviews - OK, well not ALL about reviews - there’s a section right toward the end of the conversation where Scott and his buddy Chris Guthrie chat a bit about seller feedback and its role in making sure your account and products stay in Amazon’s good graces. Sometimes in the rush to get good reviews we forget about seller feedback, which can be a mistake. Be sure you hear this part of the conversation. It could keep your account from being banned for shut down temporarily.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to the podcast!
• [0:30] A LIVE review workshop coming up that you can attend for free!
• [4:10] Review clubs: should you be using them?
• [5:58] Does Amazon respect reviews that come from product promotions?
• [7:37] The purpose and reason behind getting legitimate reviews (social proof).
• [11:25] Why follow up email to customers is crucial - and how to do it!
• [14:58] Gifts you can expect from the upcoming free webinar.
• [25:30] Things to be careful of when asking customers for reviews.
• [28:50] Chris’ advice to get your first initial batch of reviews.
• [34:25] How does seller feedback relate to reviews and why is it important?
• [41:14] The importance of looking at your business and sales from a long term perspective.

RESOURCES MENTIONED ON THIS EPISODE:

• www.TheAmazingSeller.com/ReviewWorkshop
• www.TheAmazingSeller.com/77
• www.SalesBacker.com
• www.TheAmazingSeller.com/245 - Episode with Karon Thackston