Rock Your Brand Podcast

If you’re going to build a business you really need to think long-term. One product can’t sell on a sustained basis - you need related and sibling products that can fill in the gaps of what people who use that product need on a regular basis. On this episode, Scott wants to walk you through 7 steps that he suggests for building a brand from the ground up. It’s a step by step process from product and market research all the way to ongoing sales and customer retention. You’ll get a lot out of this episode of the podcast - in fact, you should be sure to grab the transcript so you don’t miss anything.

Do you understand the difference between a product and a market?

Scott talks about this a lot on the podcast because it is vital: are you building a business based on a product or aimed toward a market? It is entirely possible to build a business around one product. But in Scott’s view, that is not a long-term solution that you can count on. The reason is that one product can lose its appeal over time but if you have multiple products within the same product in it or Market you will be able to maintain consistent sales in spite of downturns in the sales of one product line.  On this episode of the podcast, Scott wants to help you understand the difference between a single product and a product line that can take over a product market so that you can be even more successful in your online ventures.

You need to know who your ideal customer is.

Once you have done the research to know the product line and Market that you want to reach with your products, you need to discover who is buying those products. That doesn't mean you need to know names and email addresses but it does mean you need to know the common characteristics of the people who are regularly buying those items. Are they men or women? How old are they? What other types of things are they interested in? As you are able to answer those questions you will find yourself getting a clearer picture of who your ideal customer is. When you know the characteristics of those people you will be much better equipped to position your product in the market in ways that are attractive to them. Make sure you listen to this episode so you can hear Scott's explanation of how to discover your ideal customer.

Content marketing can set your brand up for success.

If you are not familiar with the term “content marketing” you need to make sure that you understand it and know how to use it to advance your brand. The concept behind content marketing is that you are providing value to people through your resources and tools that help them understand the product market better and begin to view you as a valuable authority or resource within that market. When you can effectively do that you will gain the trust of the exact people you were trying to sell your products to and they will become more prone to purchase your product as a result. Content marketing is one of the most effective ways of building a loyal following of customers who believe in your product line. Listen to Scott’s explanation of how to use content marketing to advance your business and brand, on this episode.

Implement these 7 steps to build a brand that lasts.

Selling products online is not that difficult if you're willing to put in the work to build the foundation's necessary to support the success of the business over the Long Haul. On this episode is Scott is walking you through 7 steps that you can use to build an online brand that will weather the ups and downs of Market swings. None of the steps can be successful on their own, and none of them are easy. But if you break them down into bite-sized chunks you will be able to accomplish one at a time with the end result being an established brand and a somewhat automated system by which your products are promoted and sold. This episode has so much content you should grab a transcript so that you don't miss any of the details.


  • [0:03] Scott’s introduction to the podcast!
  • [1:06] How trends relate to brands and which is best long term.
  • [5:16] Scott’s overview of the 7 steps he’s going to cover and why they are important.
  • [5:46] How to discover the niche customer for the products you’re interested in selling and ask yourself, Can you create a product line in this market?
  • [14:47] What is an avatar and why is it important?
  • ]15:12] How to use Google keyword planner and Google trends.
  • [17:41] Starting to create helpful content around your product.
  • [21:28] Find out where your ideal customer hangs out online.
  • [23:17] Use your research to to gain followers and customers.
  • [27:26] Create the basic sales funnel for your products.
  • [31:15] An example of how a free contest could work to promote your products.
  • [37:44] Consider the possibility of a digital product as well.
  • [39:03] Why these are good long term approaches to building a business.



Direct download: TAS249.mp3
Category:general -- posted at: 4:30am EDT