Rock Your Brand Podcast

Occasionally Scott likes to have roundtable type discussions with people who he’s come to know through his experience selling private label products on Amazon. On this episode, he’s recorded their conversation which was originally published to Facebook Live and Periscope. You’ll hear Scott, Chris Shaeffer, and Don Sugar chat about some of the things happening around the Amazon private label space and how the issues impact private label sellers and retail arbitrage accounts. Stick around for this one, there’s a lot of insightful thoughts to learn from and some cautions that could save you some real headaches.


We’re hearing that changes are happening in the Amazon terms of service.

Much of what’s going around in the online communities that surround Amazon private label is not verified by Amazon yet, but nevertheless, there does appear to be some changes happening. What is the stink about? Most of it surrounds the issue of brand registry and the conditions Amazon is requiring. There are also many brand products that Amazon is bringing into the issue, requiring that sellers prove their right to sell the product. It could be a mess, or it could be a blessing. Find out why on this roundtable episode.

How to the recent Brand Registry changes impact private label sellers?

Many private Label sellers are concerned about the brand registry requirements Amazon appears to be enacting but Chris Shaeffer says that it’s a blessing more than a curse. Why? Because it is going to make it more difficult for hijackers to take over the listings of private label products. In fact, that could very well be the issue Amazon is trying to address with the new actions they are taking regarding brand registry. You can hear Chris’ argument on this episode and find out other things going on in the Amazon universe, on this episode.

Why is it vital to capture email addresses of potential customers?

Part of the discussion on this episode of the podcast surrounds the tactic of building an email list of potential or previous customers. Email list building is a proven online sales strategy that many private label sellers have not tapped into. On this episode, the guys chat about why email lists are so important, how to go about building one, and how you can use them to generate sales and build your brand.

How many potential sellers are using these issues as an excuse not to start.

One of Scott’s concerns when things in the Amazon community begin to get stirred is that people who might be considering private label sales might use the confusion as an excuse not to get started. If you’ve listened to this podcast for any length of time you won’t be surprised to hear Scott addressing that issue. After all, he’s the guy who’s coined the term, “Take Action.” No matter what’s going on in the Amazon space there are always going to be hurdles. But don’t let them scare you away. Everything is going to take some hard work, diligent research, and learning. But the benefits are much larger than the difficulties it takes to get started.


  • [0:03] Scott’s introduction to this roundtable discussion.
  • [3:50] What are the changes Amazon has been doing?
  • [11:45] Why the changes are good news to private label folks.
  • [15:25] How can you deal with “gray market” products?
  • [17:39] Why brand registry is now more important than ever.
  • [23:00] Be careful about the words you use in your keyword or search term fields.
  • [34:33] The things needed to get brand registered.
  • [39:06] The best ways to capture emails of potential customers.
  • [45:06] The consensus about what’s going to come of the changes.
  • [48:40] The excuse not to get started.
  • [1:01:00] When and how you can hear the TAS power hour on Facebook or Periscope.


Direct download: TAS255.mp3
Category:general -- posted at: 4:30am EDT