TAS 274 : Ask Scott Session #83 - Your Business and Marketing Questions

Many people who get started selling products online, whether on eBay, Amazon, or other sites run into snags and obstacles that they can’t figure out how to overcome. Wouldn’t it be great if someone who’s been in those shoes would advise you on what to do to overcome your obstacles? That’s why this “Ask Scott” episode on Fridays exists. Scott wants to help you navigate the sometimes troublesome world of online sales so you can be more successful and confident when it comes to marketing your products and building a business through private label sales or any other kind of online business. Be sure you listen so you can learn how to ask Scott a question.

Under what circumstances can you place the ™ symbol on your products?

A listener called in because he has a pending trademark application submitted to cover his private label product but he’s not sure what the rules are for whether or not he can include the trademark symbol on his product yet. Thankfully, this guy was smart enough to ask somebody who’s been down that road before - Scott Voelker. Scott’s got a very helpful answer for this listener but he also throws in some thoughts about whether or not worrying about those kinds of little details is really worth the energy and effort. You’ll find out what Scott thinks about it on this episode.

Can Amazon re-sell your products they have damaged?

If you are selling products on Amazon, every now and then you will receive a notification that one of your products was damaged in Amazon’s warehouse. When that happens the company typically asks you what you want to do with it and one of the options is to have Amazon reimburse you for the sales price of the product. What happens if you decide to take the reimbursement? Could Amazon then relist the product as “used” and list it under your original product listing? A listener to the show called in to say, “That’s what’s happened to me!” and wants to know what he can do about it. You can hear Scott’s answer on this episode of The Amazing Seller

Is there such a thing as automated product discount codes?

One of the strategies that many sellers follow during a product launch is the creation of discount codes to encourage initial sales of their product. A listener called in for this Ask Scott session to find out whether Scott knows of a way that he can produce single-use discount codes and distribute them without having to manually create them and send individual emails to every single person who wants the code. Scott has an answer for the guy on this episode, so be sure you listen to find out the best ways to use coupon codes in the current selling environment.

Do you have an Amazon or online sales related question you’d like to ask?

If you’re trying to build a business that sells products online, don’t reinvent the wheel or spend way too much time researching an issue on your own. Take advantage of the Friday episodes of The Amazing Seller - the Ask Scott sessions. Scott Voelker is ready to answer your questions about Amazon sales, private label, online marketing, and much more. Listen to this episode to get a feel for the kind of expertise Scott has to offer and to learn how you can ask your own questions.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to the podcast!
• [2:30] The pivot Scott is making in his business (not just a focus on Amazon).
• [4:01] QUESTION ONE: Under what circumstances can I place the “™” symbol on my name/product?
• [9:01] QUESTION TWO: Amazon is relisting my damaged products under my listing. What should I do?
• [14:57] QUESTION THREE: Can I set up single-use coupon codes without having to send manual emails to each person who is interested?

RESOURCES MENTIONED IN THIS EPISODE

• www.TheAmazingSeller.com/273 - Episode with Chris Guthrie
• www.TheAmazingSeller.com/ask - Ask your own questions
• www.TheAmazingSeller.com/186 - Episode about copyright and trademarks
• Aweber
• MailChimp
• www.TheAmazingSeller.com/LIVE - Scott’s upcoming LIVE event.