TAS 343: Ask Scott Session #105 - Social Media Strategies - Patents - BSR and Product Selection

Do you know your “WHY?” What drives you and keeps you going when business gets difficult? Have you taken the steps you need to keep that in front of you - like writing it out or printing an image of it and putting it next to your computer? You need to have this figured out so WHEN difficulty arises, you won’t be down for the count! On this episode of The Amazing Seller, Scott drives this point home and tackles questions from listeners like you. This is an informative episode that you've got to catch!

1K Fast Track Update

If you’ve been a part of the TAS tribe for very long, you’ve probably heard Scott talk about the 1K Fast Track. This group is great for followers who haven’t jumped in and started their business yet. If are looking for a supportive and encouraging environment that will push you to reach the goals you set, this is the group for you! On this episode of The Amazing Seller, Scott gives an update on the current group's progress and how you can sign up for the next one. You don’t want to miss it!

Can you use Social Media to promote your brand?

Maybe you’ve just started building your brand or you’ve been doing it for a while and you are ready to expand. Either way, you need to give serious thought to your social media engagement strategy. You cannot ignore this valuable tool to promote your brand and drive business! On this episode of The Amazing Seller, Scott walks through some helpful tips and how you can use this platform wisely. Make sure you have pen and paper ready for this episode!

Do you need a patent for your Amazon Product?

What steps do you need to take to protect your product from getting hijacked? This is a question that Scott gets regularly. You have a few options you can pursue. If you want to invest in a patent for each and every product you sell, that can get costly. You can also take Scott’s advice, which is to go into selling that product with the understanding that someone might try to hijack it. That’s a risk you have to be willing to take. Scott has more thoughts on this topic that you don’t want to miss!

Understanding Amazon’s BSR

Are you in the research phase and having a hard time understanding how to pick a product or category that will work for you? Does all the jargon have your head spinning? You’ve come to the right place! On this episode of The Amazing Seller, Scott breaks down BSR (Best Seller Ranking) and how you can navigate that ranking and use it to your advantage. If you are just starting out or if you've been at this for a while, you will find something to take away from this episode. Don’t miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [1:00] WHY are you in this business?
• [8:20] Scott gives a 1K Fast Track update.
• [10:30] Question #1: Have you used Social Media as a major sales funnel for a product?
• [23:10] Question #2: Once I’ve made modifications to a product, do I need to get a patent?
• [28:50] Question #3: What is the deal with BSR? How do I navigate this?

RESOURCES MENTIONED IN THIS EPISODE

• Ask Scott a question - HERE
• Send Scott a note in the mail - HERE
• • The Amazing Seller P.O. Box 995 Fruitland Park, FL 34731
• Make sure to check out TAS episode 339 - HERE
• Make sure to check out TAS episode 312 - HERE
• Make sure to check out TAS episode 189 - HERE
• Catch Scott’s case study - HERE
• For info on patents and trademarks click - HERE
• Check out the latest TAS resources - HERE
• 1kfasttrack.com
• JungleScout