TAS 379: Ask Scott Session #117 - Negative Reviews Hurting Sales - Understanding PPC Search Terms - Patent Pending Products

Sometimes the simplest phrases can be the most helpful. What phrases or sayings have helped you stay focused and on target toward your goal of success and business growth? On this episode of The Amazing Seller, Scott shares some helpful insight from a fellow TAS follower like you! His phrase is simple but helpful - Research,Take Action, and Refine. This clear and constructive advice can help you cut through the complexity and focus on what really matters! To hear Scott go further with this topic and also address questions from TAS listeners like you, make sure you catch this episode!

Dealing with Negative Product Reviews

What do you do when a negative review starts gaining traction and people keep upvoting it on your product listing? Is there any way to combat this difficult situation or do you just have to suffer through it? On this episode of The Amazing Seller, Scott explains what options you have at your disposal to react to this negative turn in product reviews. He also breaks down why you should be cautions moving into more highly competitive categories that tend to attract more of these negative assaults on your product reviews. Make sure to catch this episode to hear Scott go even deeper with this topic!

Search Terms Amazon Buyers Use

You know the search terms that your buyers use when you get them in via Pay Per Click (PPC), but what about the organic sales, what search terms are those buyers using? Imagine the benefit that would be to your efforts if you knew what search there those buyers were using! On this episode of The Amazing Seller, Scott breaks down how you can start to build a picture of what words and phrases those buyers are using to arrive at your product listing. Take note that this tool isn’t perfect and it can be difficult to figure out exactly what search terms those buyers were using but this should give you a good place to start. Find out more from Scott by listening to this episode!

Competing with Products that have a Patent Pending

If you are in your product research phase and you find a great product that you KNOW will position you for huge profits but realize that you competitor has a patent pending on their product, what do you do? Do you give up? Do you move forward? Is it even worth the headache? On this episode of The Amazing Seller, Scott goes over options you should consider if you find yourself in a similar situation. You’ve got to figure out if the benefits outweigh the risks when it comes to a product like the one described. If you’d like to learn more, make sure to catch this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [2:30] Research.Take Action.Refine
• [5:00] Question #1: How do I combat negative reviews of my product that get upvoted?
• [14:00] Question #2: How do I figure out what search terms my buyers are using?
• [25:30] Question #3: Should I still pursue a product that sellers have a patent pending for?

RESOURCES MENTIONED IN THIS EPISODE

• www.theamazingseller.com/ask
• www.theamazingseller.com/fb
• Seller Labs Scope
• www.theamazingseller.com/ppc
• The Compound Effect