TAS 389: How a Football Referee Started his Private Label Business - Zero to 8 SKUS and Growing

Are you ready to get started with your private label business? Do you find yourself searching for that extra push or spark of motivation? What if you heard the story about someone just like you? On this episode of The Amazing Seller, you’ll hear from Kevin Sanderson as he opens up about his journey from taking his earnings as a high school football referee to use that to fuel his ecommerce business. Kevin is a down to earth guy who finally reached the point where he was ready for a change in his life. Are you ready for change? Listen to Kevin’s story and discover the inspiration that helped get him started - don’t miss it!

Set reasonable expectations

Don’t let unrealistic expectations lead you down the road to disappointment! Make sure you understand what it takes to get started building a private label business, it takes hard work but you can do it! On this episode of The Amazing Seller, you’ll hear from Kevin Sanderson as he explains the mindset he was able to adopt that led him to keep reasonable expectations as his business got off the ground. Everyone would like to start out with an instant return on their efforts, but that can set you up for failure. You need to understand that this is a process that takes patience and time to build. To hear Kevin and Scott dive deeper into this topic, make sure to catch this episode!

Expanding into International Markets

Can you imagine getting the hang of the private label business model so well that you were considering moving your efforts into an international marketplace? What would that look like? What steps would you need to take to get started? Is it even viable for small business leaders to make that leap into the international marketplace? On this episode of The Amazing Seller, you’ll hear from Kevin Sanderson as he walks through his decision to expand his business by offering his products in Canada and now the UK. Kevin doesn’t approach this expansion as an expert, he just knows the right questions to ask and how to connect to the best resources. To hear Kevin explain his process in further detail, don’t miss this episode!

Little Successes Add Up

What is your business strategy for growth? Are you looking for a KNOCKOUT punch or a HOME RUN that will send your profits sailing? Or are you considering taking a more below the radar approach? On this episode of The Amazing Seller, you’ll hear from Kevin Sanderson as he goes through why he looks for the small successes he can bundle together over time instead of the BIG home runs. Don’t be so quick to dismiss Kevin’s strategy. It may not sound as sexy as the superstar product but he is experiencing real consistent growth that is allowing him to expand his operation. To find out more about Kevin’s mindset and how he is able to find and build upon small successes over time, make sure to listen to this episode!

Believe in the process and GET STARTED!

Where are you on your journey toward success? Have you started yet? Are you ready to take your business to the next level? What is your plan for getting from HERE to THERE? On this episode of The Amazing Seller, Kevin Sanderson shares the insight and wisdom on building a successful and thriving ecommerce business. It wasn’t all smooth sailing for Kevin, he admits that he probably took too long to get started and he doesn’t want sellers like YOU to make that same mistake! Kevin’s advice is to believe in the process and to get started TODAY. Don’t wait for tomorrow, identify a step you can take today that will move you closer toward your goal! Hear more about Kevin’s story and his valuable insight on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [3:30] Kevin joins the podcast and tells his story, the cliff notes version.
• [12:00] What was it like for Kevin to find that first product?
• [14:30] What caused Kevin to make the leap to selling products?
• [20:00] Issues that Kevin ran into along the way.
• [27:00] Kevin talks about plans for the future.
• [31:00] How Kevin plans to launch his next products.
• [37:00] Have the right expectations!
• [43:00] Kevin talks about how he started selling in other countries.
• [48:30] You’ve got to run your own race.
• [50:30] Parting advice from Kevin. What can you do right now?

RESOURCES MENTIONED IN THIS EPISODE

• www.1kfasttrack.com
• www.alibaba.com
• www.theamazingseller.com/js
• The Compound Effect
• www.theamazingseller.com/fb
• www.maximizingecommerce.com