Rock Your Brand Podcast

What does it take to get started as an ecommerce seller? How do you navigate all the ins and outs of launching your first product, making adjustments along the way, and begin planning for the next phase? On this episode of The Amazing Seller, you’ll hear from Scott’s guest, Toni. Toni opens up about her journey from starting her own consignment shop to launching her first private label product on Amazon. Find out how she was able to get started, learn from her successes and failures, and much more! This is a fascinating and inspiring episode that you don’t want to miss!

Be Resourceful!

What type of motivation and determination are necessary to launch a small business? Do you have to have a business background or can you learn the process along the way? Many ecommerce business owners have made their way using both routes. Some come from a business background, and others learn along the way. It’s helpful to hear from both experiences to see what it was that helped them succeed. On this episode of The Amazing Seller, you’ll hear from Toni. Toni grew up watching her mother operate her own small business, a consignment store. That experience gave Toni the courage to branch out on her own and start a consignment store and later an ecommerce business. One of the fascinating aspects of Toni’s journey is how resourceful she was when she started her consignment shop. To hear more of Toni’s story and to find out what you can learn from her, make sure to catch this episode!

Don’t Forget to Ask Questions

Admitting you need help and asking questions can be a really hard thing for a lot of business leaders to do. But if you fail to pause and seek some outside input from others at critical points in your journey, you could end up regretting it! Don’t let that be your story. On this episode of The Amazing Seller, you’ll hear Toni, even in the midst of her success, pause and ask Scott for some important advice. This goes to show you that successful business leaders humble themselves and take advantage of the wisdom of others. Find out what other helpful lessons you can learn from Toni’s story on this episode!

Looking Ahead

When you are in the middle of getting your ecommerce business off the ground, you don’t have a lot of time to look ahead and plan for the next step down the line. As busy as things get, it’s always important to take the time to step away and plot out how you plan to capitalize on your success or course correct from your failure. On this episode of The Amazing Seller, you’ll hear Scott and Toni talk about her next steps as she looks back on how successful her product has been and what she plans to do to build upon this growth. Make sure you sit down with pen and paper to learn from this helpful episode!

Just Go For It!

You’ve heard the old saying, “You miss 100% of the shots you don’t take.” That wisdom applies to taking that step into the unknown and starting your own ecommerce business too! Don’t let fear and hesitation rule over you, take a leap and find out what you are made of! On this episode of The Amazing Seller, you’ll hear Toni’s story and how she was able to silence the voices of fear and doubt to start her journey toward success. What are you waiting for? Listen to this episode for the insight and motivation to move forward!


  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Toni joins the podcast.
  • [6:00] Toni tells her story, the cliff notes version.
  • [10:00] How Toni started her consignment business.
  • [16:00] Tomi talks about making the shift to start her ecommerce business.
  • [30:00] How Toni launched her first product.
  • [36:00] Scott and Toni talk about her keyword strategy.
  • [42:00] How did Prime Day impact Toni’s sales?
  • [47:30] What are Toni’s plans for the future?
  • [51:00] What were the numbers Toni was looking for with her first product?
  • [56:00] Parting thoughts from Toni.


Direct download: TAS396.mp3
Category:general -- posted at: 4:30am EDT