TAS 428: 5 Steps to Use FB Live and Video to Drive Product Sales and Build Your Brand

Are you racking your brain trying to figure out how you are going to expand your brand and build an email list? What steps have you tried already? Do you feel too intimidated to start using tools like Facebook Live? On this episode of The Amazing Seller, you’ll hear from Scott as he reveals five steps for sellers like you to utilize Facebook Live and video as part of your brand development strategy. Don’t get left behind! Learn all the tips and tools you need to get started and begin producing content for your brand via video today! You don’t want miss this essential episode!

Where to get Ideas for Content

One of the hardest parts about getting started with producing videos for your brand is coming up with popular and engaging content? Where would you start? On this episode of The Amazing Seller, Scott shares some helpful tips on where sellers like you can get good ideas for your video content. The first place that Scott suggests going for content ideas is the competition. Go to leading sellers or brands that you are trying to compete with and see what videos and blog article they are posting. Don’t expect to get all your ideas from your competition but this is a great place to get started. Make sure to listen to this episode to get additional tips from Scott!

Start With a Fan Page

Before you even get started with your videos, you have to have a vehicle for posting and sharing the great content that you will create. The first step is to create and build up a Facebook fan page for your brand. If you don’t know what that fan page should look like, check out the TAS fan page or brand specific fan pages to get further ideas on how to get started. On this episode of The Amazing Seller, Scott goes through why it’s important to build a solid fan page on Facebook and how that uniquely positions your brand for further expansion. If you are truly ready to take your brand to the next level, you’ve got to listen to this episode!

Develop an Outline

Have you ever come across a presentation or a video that, by the time you finish watching it, you feel like your time was wasted? Sure! Everyone has had that experience at some point. How do you avoid your video having that same effect on your audience? What makes a video pop and stand out as valuable to the audience member? On this episode of The Amazing Seller, Scott walks through why it’s helpful to develop an outline of what you plan to cover on your Facebook Live videos. He goes on to explain why it’s helpful to have action steps and additional resources to connect your audience too. Listen to this episode as Scott expands on this topic and much more!

Engage with Your Audience!

What will make your Facebook Live video stand out among a crowded field? Is it even possible to be a unique voice? On this episode of The Amazing Seller, Scott shares how sellers like you can connect with your audience in a meaningful way. It goes beyond providing good content, you have to be willing to engage with your audience. Put yourself out there, be willing to come off as goofy. People will respond to someone who is genuine and authentic. Make sure to listen to this detailed episode so you’ll have the tools and steps you need to help your brand succeed. Don’t miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [2:00] Why use Facebook Live and Facebook video?
• [10:30] What type of content should you be creating?
• [14:30] You can boost the reach of your videos after you’ve broadcasted them.
• [16:00] What do you need to get started with using video? A Facebook fan page!
• [19:00] Prepare an outline for your video script.
• [23:00] Go Live!
• [25:30] Comment and interact with your audience.
• [27:00] Scott recaps all 5 steps.

RESOURCES MENTIONED IN THIS EPISODE

• www.theamazingseller.com/buildlist
• Be Live