TAS 430: Ask Scott Session #133 - (Fake Friends RANT) What Category and Keywords - Instagram Traffic - What Business to Focus ON?

Sometimes you really need that extra push to get you toward the finish line. Think of these weekly Ask Scott Sessions as your push or jolt of motivation to keep you moving and pressing forward! On this episode of The Amazing Seller, you’ll hear from Scott as he delivers a helpful rant on the way you should treat people as a business leader. He also goes on to answer questions from TAS followers like you tackling subjects like selling two products in the same category, relying on Instagram traffic, what ecommerce angle to focus on, and more! You don’t want to miss this fascinating episode!

Don’t Be a Fake Friend!

Don’t you hate it when someone is trying to sell you something aggressively? You’ve been there, haven’t you? Think of what it can be like when you are interacting with the stereotypical used car salesman. You walk away feeling used, it’s generally not a positive or pleasant experience. On this episode of The Amazing Seller, Scott launches into a helpful rant encouraging sellers like you to really consider how you treat other people. People are not simply a means to an end, people matter and the way we treat them matters. Make sure to listen to this episode as Scott expands on this topic and more!

Two Products in the Same Category

As an ecommerce seller, you want to have a couple irons in the fire. Following Scott’s advice, you should focus on starting off with that first product performing strongly before you have too many products vying for your attention. But, what about two products in the same category, is that a good idea? On this episode of The Amazing Seller, Scott shares his perspective on this important topic. At the end of the day, Scott says that listing two products in the same category isn’t a problem as it all comes down to the level of competition in that particular category. To hear more about this subject, make sure to listen to this episode!

Focusing On Instagram Traffic

What should you do if you discover that your target audience digitally “hangs out” on Instagram? Go there, of course! Don’t expect your audience to follow you, you have to go to them and market your product to them in the spaces where they spend their time. On this episode of The Amazing Seller, you’ll hear from Scott as he explains why it’s important to focus on this digital spaces in addition to building your email lists. While some sellers may be tempted to just focus on a Facebook group or an Instagram channel, Scott advises sellers to still connect via an email list primarily. The last thing you’d want to see is your investment in a social media venue gets hacked or shut down, you don’t have to worry about that happening with an email list. If you’d like to hear Scott continue to expand on this issue, make sure to listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [2:00] Another helpful “Rant” from Scott.
• [14:50] Question #1: Is it possible to list two products in the same category?
• [18:30] Question #2: A question about getting started in ecommerce.
• [25:50] Question #3: Would it be a good idea to drive traffic to my Instagram account?

RESOURCES MENTIONED IN THIS EPISODE

• Beach Body
• Shakeology