Rock Your Brand Podcast

Don’t you hate it when you know someone is just trying to make a buck off of you? Of course, you do! Then why do so many business leaders out there in the marketplace today continue to use sleazy tactics? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they share helpful tips that will empower you to sell your brand to eager customers without coming off as being sleazy. Do business the right way with honesty and integrity! To hear how you can get your business started on the right foot, make sure to catch this informative episode!

Connecting with people

One of the most difficult aspects of building a business online is losing sight of the human element. Whether it’s dealing with contractors, suppliers, or your clients, it’s vital to remember to treat the individual like a person who is worth your kindness and respect. On this episode of The Amazing Seller, Scott and Chris open up about the importance of connecting with people in a way that communicates you care. If you really want to stand out from the competition, taking your time to be considerate, kind, patient, and helpful goes a long way in the ecommerce business community. To hear more about this subject, make sure to listen to this episode!

Jab, Jab, Jab, Right Hook

If you want to create raving fans of your brand, you’ve got to provide them with value! It’s not just about the value you create in providing a good quality product, you’ve also got to provide them with good resources and information so they learn to trust you as an authority. On this episode of The Amazing Seller, Scott and Chris explain how sellers like you can build off of valuable content and earn credibility with your fans. Don’t overthink the process! Find out how you can make an impact move toward solid business growth by listening to this episode!

Tell Stories!

An easy way to tell that someone just wants to sell something to you is if they have a lack of personality to their approach. You’ve been there, haven’t you? When a salesperson shares all the stats and figures but they never tell a story or try to connect with you on a personal level. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain the value of telling stories and letting your personality shine through. You don’t have to be perfect, in fact, people will connect better if you embrace your quirkiness. Don’t be afraid to let your guard down and show who you are to your audience. To hear more about how to tell stories and make a personal connection with your customers, make sure to listen to this episode!

How to craft a compelling “Hook”

What does it take to really bring in your audience and make them interested in the content you provide via your email list? Do you have to go the super sleazy route in order to succeed? On this episode of The Amazing Seller, Scott and Chris breakdown how sellers like you can craft a compelling “Hook” to draw your customers to your content. When you are connecting with your customers via email, you’ve got to make your message stand out. One of the best ways to do that is to ask a question or make a bold statement. You can also provide interesting content like DIY (Do it yourself) projects. To hear more helpful tips from the guys on how to make your content stand out, listen to this episode!


  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] Scott and Chris go over the numbers they’ve acquired from building a list.
  • [4:30] Remember, you are connecting with people.
  • [9:00] The struggle with delivering non monetary value.
  • [14:00] Why stories are so effective and how to connect with your emails.
  • [19:30] Send out weekly content to your email list.
  • [23:30] Crafting a “Hook” to draw your audience in.
  • [30:00] Sell the open and the click.
  • [36:30] Applying email writing lessons to social media posts.
  • [41:30] Common mistakes sellers make when sending emails.
  • [47:00] Scott recaps six steps to grow your brand via email lists.


Direct download: TAS438.mp3
Category:general -- posted at: 4:30am EDT