Rock Your Brand Podcast

How do you create engaging content that will connect with your target audience and allow you to position yourself as an authority in your niche market? Where do you even start? Good news, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain how sellers like you can get started making interesting content that your audience will love. In their conversation, the guys provide three types of content that you can create in a simple plan that’s easy to execute. If you are ready to take this next step with your ecommerce business, this is the episode for you!

Address FAQs and questions your audience should ask.

One of the best ways to start developing content on a blog or on a platform like YouTube is by addressing some common and frequently asked questions about your niche market. By taking this approach, you can position yourself as an educator and knowledgeable resource that your target audience can trust. You should also consider addressing the top questions about your niche market that interested customers should be asking. This also shows that you are anticipating and being proactive about the concerns of your target audience. To hear more about this first type of content you can use to get your brand greater exposure, make sure to listen to this helpful episode of The Amazing Seller!

Create “How to…” content.

What does it take to create content that will appeal to those beyond just entry level type curiosity for your niche market? How can you connect with that next tier of consumers who are looking to improve or go deeper with your type of content? According to Scott and Chris, you need to start focusing on “How to…” type content. This is content that many consumers look for on Google or YouTube by typing the phrase, “How to…” and your targeted keywords. If you want to capture that type of customer, you’ve got to start addressing the “How to…” questions and create engaging content that will show your customers that you know what you are talking about. Go deeper with this subject and more helpful tips from Scott and Chris on this episode of The Amazing Seller!

Prepare product reviews and comparisons.

If you’ve paid any level of attention to trending videos and blog posts, you’ll know that product reviews and product comparisons are a huge hit. If you are ready to take your content creation to the next level, you should consider moving in this direction. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain how to start creating this type of engaging content. You can start producing this type of content by creating a product review of your product or a comparison of your product to a competitor's product. Chris also touches on why it could be helpful for you to create reviews of other products in your niche market to further your reputation as a knowledgeable expert. Learn more about creating product reviews and comparisons by listening to this fascinating episode!

Tips for making a compelling video.

You might be thinking that creating a video sounds like a better option for you instead of writing a blog, but where do you start? How do you create an engaging video that connects with your target audience? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they provide some helpful tips on how to create an appealing video.

  • Provide the value of the content up front. Tell them what you are going to teach them.
  • Deliver on your promise and provide exactly what you said you would.
  • Make sure to include a call to action (ex. Subscribe to this channel, comment below, etc.)

Hear more helpful tips on content creation from the guys by listening to this informative episode, you don't’ want to miss it!


  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Why create content for your audience? How do you do it?
  • [5:30] Address frequently asked questions & questions people should ask.
  • [13:30] Create“How to” type content.
  • [18:30] Create product reviews and product comparisons.
  • [27:00] Video creation tips from Scott.
  • [29:30] Closing thoughts from Scott and Chris.


Direct download: TAS528.mp3
Category:general -- posted at: 4:30am EDT