Rock Your Brand Podcast

What are the building blocks for a successful and long-lasting brand? How can you start putting together your plan to get your brand on track and growing? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they reveal their PACE method for building an engaging and successful brand. PACE is built on the following pillars;

  • Prepare.
  • Attention.
  • Cultivate.
  • Expansion.

Make sure to listen to this episode as the guys walk through each pillar and explain how business leaders like you can use them to build a thriving brand. Have pen and paper ready, you don’t want to miss it!

Put in the time and prepare your brand for success!

Too often people want the results without the hard work. Wouldn’t that be nice? The truth is, anything worth having takes time to build and acquire. Nothing comes easy in life! On this episode of The Amazing Seller, Scott and Chris talk about the important pillar of preparation. In many ways, you can think of this step as pouring the concrete foundation of a building. It’s not sexy but it is important! Take your time, do your research - this is a vital phase in building your brand for long-lasting success. Learn more about this pillar by listening to this episode!

Grab the attention of the right people for your brand.

One of the worst things you can do as a business leader is waste time and resources on people who will never connect with your brand. Businesses do this all the time by placing ads in markets that are not relevant to their audience. Don’t make the same mistake! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain why it’s so important to grab the attention of the right people for your brand. An important part of this pillar is knowing who your target audience is and how they behave. Don’t go spending money Facebook ads if your audience is spending all their time over on Instagram! Find out more about how this pillar fits into the PACE method by listening to this engaging episode!

Cultivate a connection with your audience.

Why would your ideal customer choose your brand over your competition? What will happen if your competitor slashes their prices, will you see your target audience flock to them for the better price or will they stay with you? You’ve got to start thinking of ways to connect with your audience if you have any hope for a long-lasting brand. A great way to cultivate a connection with your audience is by telling stories and letting them in on who you are and what you are all about. If you are a single guy to loves to travel and explore, use that! If you are a married woman with kids who love to do crafts and fun projects, use that! The key is to build that personal connection. To hear more about cultivating a connection with your audience, make sure to listen to this episode of The Amazing Seller!

Take your brand to the next level by focusing on expansion.

The business world is filled with stories of organizations that make all the right moves only to see their growth plateau. How can you put a plan in place so that doesn’t happen to your brand? According to Scott and Chris, it all comes down to the last pillar of the PACE method, expansion. Once you’ve fine-tuned your brands approach to connecting with and cultivating your target audience, you’ve to start thinking about long-term success. In what ways can you start diversifying your sales channels? How can you begin to work smarter, not harder? What roles and tasks can you start automating or outsourcing? To hear the full breakdown of this final pillar in the PACE method, listen to this episode!


  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Building brands that last using the P.A.C.E method.
  • [4:00] Pillar #1: Prepare.
  • [8:00] You’ve got to have passion or knowledge of your niche market to succeed.
  • [14:00] An example of a brand the took the time to prepare.
  • [20:00] Pillar #2: Attention.
  • [27:30] Pillar #3: Cultivation.
  • [37:00] Storytelling is the best way to connect with your audience.
  • [41:15] Pillar #4: Expansion.
  • [47:50] Is your brand on PACE?
  • [49:20] Closing thoughts from Scott and Chris.


Direct download: TAS542.mp3
Category:general -- posted at: 4:30am EST