Rock Your Brand Podcast

This is it, the final installment of the PACE method! With this final pillar, you’ll have a solid foundation that you can use to build out your brand and plan for the future. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they dive deep into the final pillar of PACE, expansion. In their conversation, the guys explain why diversification is so important, how automation can help your business, the difference between hot and cold traffic, and so much more! Don’t miss a minute of this helpful episode!

Diversify as soon as possible!

If you’ve been around the TAS community for very long, you know that Scott and Chris are passionate about helping sellers like you build a solid brand that can thrive outside of Amazon. While the guys often teach that Amazon is a great starting point, especially for sellers who don’t have a lot of resources right out of the gate, the goal is always to move from dependence to independence. The last thing you want for your brand is to wake up one day to hear that for some reason or another, you’ve been shut out of Amazon. Do what you can to start working toward diversification as soon as possible. Learn more about his important topic by listening to this episode of The Amazing Seller!

How automation can set you up for long-term success.

Did you know that there is a way to set up systems and processes that will replace your role in your business? It’s true! Gone are the days where small business owners have to wear every hat in the office. Now sellers like you can utilize a vast array of tools that will free up your time and allow you focus on big-picture steps for your business. To find out how you can get out your own way and unlock the potential your brand has for growth, make sure to listen to this episode of The Amazing Seller as Scott and Chris explain how they’ve done it!

Don’t just pick and choose, use the whole PACE method!

While it may be tempting to go through the PACE method and cherry pick which pillars you want to use and which ones you don’t, that may set you up for failure. Scott and Chris carefully went through each step identifying how they all support and build off of each other. On this episode of The Amazing Seller, you’ll hear from the guys as they finish painting the picture and reveal how each step of PACE works. Make sure you have all the tools you need for success by walking through PACE and understanding how it can apply to your business. For a more in-depth exploration of each pillar of PACE make sure to check out the links in the resources section at the end of this post!

PACE is a tool you can keep coming back to.

Are you aware that most successful businesses use the PACE method? While they may not call it PACE, this process has been compiled because of its real-world viability. In fact, looking back at his construction business with his dad, Scott can clearly see how the PACE method could have worked and allowed them to keep the business growing. Don’t assume that you’ve gone too far to utilize PACE, it’s a tool that successful leaders will keep coming back to! To learn more about PACE and how it can help your brand grow, listen to this engaging episode of The Amazing Seller!


  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Introducing the final pillar of the PACE method; Expansion.
  • [7:00] Why you’ve got to expand and diversify your brand.
  • [15:30] Automation can set your business up for long-term success.
  • [20:30] Work on your business, not in your business!
  • [28:00] Scott recaps the four of the five aspects of the expansion pillar.
  • [32:30] What is the difference between hot and cold traffic?
  • [34:00] How the whole PACE method works together.
  • [38:00] Any successful business uses the PACE method if they know it or not!
  • [44:00] Scott talks about how PACE could have helped his construction business.
  • [51:00] Closing thoughts from Scott and Chris.


Direct download: TAS549.mp3
Category:general -- posted at: 4:30am EDT