Rock Your Brand Podcast

How is your ecommerce business stacking up against the competition? Are you hitting all the goals and benchmarks you’d hope to reach? Do you need a little push in the right direction? If so, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he gives his thought of the week on knowing your target audience and as he answers a question from a seller like you. Don’t miss a minute of this engaging and helpful episode!

Make sure you know your target audience!

Do you understand who your target audience is? Really? One of the worst things you can do as an ecommerce seller is to start creating content and marketing that content to the wrong audience for your product! Scott has developed a few questions that sellers like you can ask to make sure that you are connecting with the right audience.

  • Who is your target market?
  • What do they struggle with?
  • What do they want?
  • What gets their attention?
  • What are they searching for online?

All of these questions will help you form a picture of who your audience is and what they are concerned about. To hear Scott expand on this topic and more, make sure to listen to this episode of The Amazing Seller!

Are you ready for Brand Accelerator Live?

If you are looking for a way to jump-start your ecommerce business, you need to consider attending the Brand Accelerator Live event next fall. This is the event for all your strategy and ecommerce planning needs. Scott and his team have worked hard to make sure that this event will be well worth your time to attend. They’ve prepared great guests and helpful tools that will empower sellers like you to take your brand to the next level. To hear more about this awesome event, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it!

Getting your video to rank on YouTube.

As an ecommerce seller, you’ve probably heard that video is a huge aspect of online branding these days. So what can seller like you do to utilize this popular tool to grow your business? Unfortunately, you can’t just create a good video, publish it on YouTube, and then expect the traffic to follow, it doesn't quite work that way. If you want your video to gain traction, you’ve got to prime it by sending people from your email list or Facebook group to the video and engage with it. To hear Scott explain all the ins and outs of getting your video the right amount of attention, make sure to listen to this episode of The Amazing Seller!


  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Scott’s thought of the week, know your target market.
  • [8:15] Question: How do I rank product videos on YouTube and get traffic?
  • [15:30] Closing thoughts from Scott.


Direct download: TAS577.mp3
Category:general -- posted at: 4:30am EDT