Rock Your Brand Podcast

Are you looking for that one action step that will help you take your ecommerce business to the next level? Have you considered utilizing a blog to build content around your brand? On this episode of The Amazing Seller, you’ll hear from Scott as he shares five advantages that bloggers have as they enter the ecommerce space, why you need to get started on content creation ASAP, how to build a brand that isn’t dependent on Amazon, and so much more! Don’t let your brand get left behind, find out what it takes to stay competitive by listening to this episode!

5 advantages that bloggers have as they enter the ecommerce space.

The time has come for bloggers and avid content creators to start moving into the ecommerce space, in fact, many already have! These folks have already built a following and they are taking the next step of evolution by further monetizing what they’ve built. Here are five advantages that many bloggers have as they step into the ecommerce arena.

  1. Bloggers have traffic.
  2. Bloggers have earned trust.
  3. Bloggers have affiliate sales.
  4. Bloggers can get feedback from their audience.
  5. Bloggers can boost sales by leveraging their audience.

To hear Scott run through each of these advantages and how a blogger knows has utilized them, make sure to listen to this helpful episode of The Amazing Seller!

Why you need to find a market to build content around.

Let’s face it, one of the all-time reigning truths on the internet is, content is king. Everything revolves around content! What are you doing to put out solid and reliable content that your audience finds useful? Scott highly encourages sellers like you to hone in on this important aspect of brand building. It may sound intimidating but it doesn’t have to be. If you’ve identified a niche market that you have an interest in or that you have knowledge about, then start making that content. Put it in a blog form or start shooting video, just start making it and begin engaging with your audience! Listen to this episode of The Amazing Seller as Scott expands on this important topic!

Don’t put all of your eggs in one basket!

What would happen to your ecommerce business if Amazon decided to lock you out tomorrow? Do you have the means to make adjustments and keep going in an upward direction? If not, it might be time to consider diversifying your channels and your strategy. You’ve heard the phrase, don’t place all of your eggs in one basket, right? The same is true when it comes to ecommerce channels too! Heed Scott’s advice and learn how to create alternative methods that you can use in the event that your business needs to make a pivot. Learn more from Scott’s seasoned perspective by listening to this episode of The Amazing Seller!


  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:30] 5 advantages that bloggers have in ecommerce marketplace.
  • [12:20] You need to find a market you can create content around!
  • [14:00] How content builds steady sales.
  • [16:20] Targeting your Facebook followers and leveraging your email list.
  • [20:00] Don’t be an Amazon only brand!
  • [23:00] Scott shares how this strategy has played out in his brand.
  • [27:45] Closing thoughts from Scott.


Direct download: TAS579.mp3
Category:general -- posted at: 4:30am EDT