TAS 619: Ask Scott #193 - No Organic Amazon Sales and PPC is TOO HIGH...Now WHAT?

How is your ecommerce business handling the new year? Are you off to a great start or you could you use a burst of energy and inspiration? If you need a little push, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, answers a question from a TAS follower like you, and much more. Don’t miss a minute of this informative and engaging episode!

Don’t stop!

We’ve all been there; you gain some momentum in your business and then suddenly something smacks you across the face. Maybe for you, it was a product that couldn’t bring in the profits you had hoped for, or it was a sudden health issue or financial challenge. There are a ton of reasons out there that can cause you to freeze in your tracks. While there is no way to avoid these obstacles, what you can control is how you respond to them. Will you let these challenges keep you down or will you pick yourself back up and keep headed toward your goal? To hear Scott’s encouraging message about staying the course, make sure to listen to this helpful episode of The Amazing Seller!

The old method won’t get you far.

It’s time to come to terms with the fact that the old method of putting up a variation of a trending product just to catch a bit of the magic (and profits) is dying if not already dead. So what is the solution? Can you still make money by selling product on Amazon? Yes! You just have to be willing to put in the work. Listen to this episode of The Amazing Seller as Scott explains how sellers like you can adapt and adjust to a more effective strategy for growing your business!

Four ways to drive sales for your product listing.

What does it take to get sales and traffic to your Amazon product listing these days? Do you have to go all out and spend huge sums of money on a PPC campaign or is there another way? On this episode of The Amazing Seller, Scott lays out four ways to drive sales to your product listing.

1. Know your numbers. What will it take to get your listing to rank?
2. Adjust your PPC approach. Dial in on those searches your customers are looking for.
3. Build an email list and use it to grow your brand.
4. Reach out to influencers or people in your space who have your customers attention.

To hear Scott expand on each of these important steps that will help you grow your ecommerce business, make sure to listen to this informative episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [1:00] Scott’s thought of the week, don’t stop!
• [8:15] Question: What do I do if I’m not getting organic sales and PPC is too high?
• [10:30] The old method doesn’t work anymore!
• [12:10] What to do when PPC spending it too high.
• [14:50] Don’t take shortcuts!
• [17:30] Scott recaps four ways to drive sales for your product listing.
• [19:15] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

• www.theamazingsellertv.com
• www.theamazingseller.com/ask
• www.theamazingseller.com/buildlist