Rock Your Brand Podcast

What does it take to put yourself and your livelihood on the line to see your dreams become a reality? Is it as scary as it sounds? Is the reward worth all the risk? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Kevin Sanderson. In their conversation, Kevin opens up about what led him to fire his boss, how that moment felt, why he is convinced that writing out goals is worthwhile, advice for sellers who are just getting started, and much more. Don’t miss a minute of this inspiring episode featuring Kevin’s story!

If you want to make a change, write it down!

Do you write out your goals and plans? Have you ever thought of an idea that you’d do whatever it would take to make it happen? Most people shuffle through a life filled with hopes and dreams, but many fail to act on them. If it were easy to accomplish your dreams, everyone would do it! Don’t make life harder than it already is, put yourself in a position to succeed. One of the best ways you can do this is by writing out your thoughts on paper. In today’s world that may sound “old school” but it works! Scott has been stressing the value of writing things down for quite some time and his guest, Kevin Sanderson agrees. Kevin points to this simple practice as giving him the fuel he needed to keep going while he built his ecommerce business. To hear more about Kevin’s story and how writing out his plans helped him succeed, make sure to listen to this episode of The Amazing Seller!

From taking someone elses marching orders to FREEDOM.

While writing out your goals is a good first step, the hardest part is acting on them. How do you move from a place of security and comfort to a place of opportunity and risk? Kevin Sanderson struggled with a foot in each camp for a long time; he wanted the security of his day job and the opportunity of his ecommerce business. He was able to manage this tension for a while, but eventually, he had to pick a direction and give it his full effort and attention. Would he shrink back from the challenge or would he walk into the unknown? The freedom of living life on his terms was too much for Kevin to walk away from so he fired his boss and hadn’t looked back. Could you make a move as bold as Kevin’s? What is holding you back? Listen to this episode of The Amazing Seller as Kevin shares more insights that helped him take action; you don’t want to miss it!

You need people in your corner who will support you.

Who do you have in your corner cheering you on as you build your ecommerce business? While it would be nice to have a supportive coach who guides you every step of the way, that is not realistic. You can surround yourself with family members who encourage you, and you can join groups who will help you keep your eye on the prize. Kevin has been a TAS follower just like you, he attended workshops and learned from Scott’s helpful lessons over the years. All of the support and encouragement that Kevin received from the TAS community played a huge role in helping him get his business off of the ground. As much as you’d like it to be true, you can’t do it all alone. Make sure you have the right people in your corner! To hear more about this important topic, listen to this episode of The Amazing Seller!


  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:35] How did Kevin end up firing his boss?
  • [9:15] Kevin describes the moment he quit his job.
  • [17:00] How did Kevin’s wife react to his decision?
  • [19:30] Why it is so valuable to write out your plans and goals.
  • [23:15] Kevin talks about attending a TAS workshop.
  • [26:30] Kevin’s advice to sellers who are just getting started.
  • [31:00] Why you need to check out Brand Accelerator Live.
  • [37:15] Life is too short, don’t spend it all at work!
  • [39:15] Closing thoughts from Kevin.


Direct download: TAS623.mp3
Category:general -- posted at: 4:30am EDT