TAS 746: The Story of Pivoting and Growing To A $15 Million Dollar Brand

Will you be prepared when the time comes in the life of your business when you need to make a pivot? Do you have a well planned out decision-making process? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with a TAS follower like you, Georgio. In his conversation with Scott, Georgio opens up about how he got started as an ecommerce business leader, what led him to make a pivot with his brand, lessons he has learned along the way, and much more. You’ll want to pay close attention to this helpful and engaging episode featuring Georgio’s story! 

Getting fed up

Have you decided that life at a 9 to 5 job isn’t going to cut it yet? Are you still trying to build up the nerve to leave the safety and predictability of a typical job? What is holding you back? The truth is - the day is fast approaching when you will need to make a decision and come to terms with your future. Are you going to keep on taking the easy way, or are you willing to do the hard thing and take a step toward independence? To hear more about what making the plunge to set out on your own - tune into this episode of The Amazing Seller! 

Taking a chance

Once you’ve built up the nerve to set out on your new endeavor - you’ve got to be willing to see your vision play out. Remember - you have a unique offering and skillset that the market has never seen - use that to your advantage! When Georgio stepped out on his own - there was no guarantee for success; in fact, he struggled for many months when he first launched his website. Find out how Georgio persevered during some of the most challenging moments of his career by listening to this episode of The Amazing Seller! 

Making a pivot 

Did you know that every business leader will face a moment in their career where they will face a significant challenge? It’s true! While some leaders will choose to stay the course, others will need to make a pivot if the business is going to survive. Are you prepared to make a pivot in your business should the need arise? Too many people assume that making a pivot is kind of like admitting failure - the opposite is true! It takes guts to admit that things aren’t going the way you intended and that bold action is needed. What can you learn from Georgio’s story of making a pivot with his brand? Tune into this episode of The Amazing Seller to find out! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [3:00] Georgio joins Scott to talk about his success story. 
• [11:30] Early challenges in Georgio’s business. 
• [13:40] Why Georgio avoided using Amazon. 
• [19:00] Getting an ecommerce business off of the ground. 
• [23:00] How Georgio launches products on Amazon today. 
• [29:00] Making a pivot and running a warehouse. 
• [35:00] How many people does Georgio employ? 
• [37:00] Georgio talks about building a team with people in Vietnam. 
• [41:00] How to connect with Georgio. 
• [44:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

• www.takeactioneffect.com
• Alibaba
• www.theamazingseller.com/js
• https://www.americanflat.com/