Rock Your Brand Podcast

I am fired up because our guest today is one of our very own brand academy members, Octavio. He was stuck for a long time and wasn’t sure if he would ever be able to create his own brand. He was overthinking things and was hoping he would finally have the moment where everything would align perfectly, and things would. He finally made the decision to go all-in even if it wasn’t going to be his brand for the next 20 years. You’ll always have a pivot on your journey. 


As a reminder, we are opening up registration for Brand Creators on July 6th. I want to highlight people that are in Brand Creators academy to shire and inspire you and show you what we’re doing on the inside. Head over to and make sure to download the checklist. Once you do, we’ll notify you when we open enrollment. We only open up four times a year, so stay tuned. Let’s get right to it and learn a few things from Octavio. 


Octavio’s Brand Creators Journey 


I have consumed content for years, but I’ve been too risk-averse to pull the trigger on anything. One time I even got to the point where I had ordered a product from China, but the order ended up being canceled. Now looking back, I realize it was probably divine intervention. All along, I’ve listed to your podcast and was inspired about the focus on a brand. The approach of Brand Creators seemed so genuine and relatable. 


My method is to see it, do it, teach it. When I was building my website, I had the Brand Creator videos open on one screen, and I was doing the task on my website as I went along. 


Note From Scott: It’s easy to consume but harder to take action. Without action, there is no result...period. Until you get in the game, you won’t see any results of any kind.


The Start of Dad Goes Green 


When I started, I didn’t know what niche I would focus on. Eventually, you just have to choose and take action. I choose my niche based on something that I had personally been affected by. In 2015 I got introduced to a coach who changed my life by teaching about proper nutrition and exercise. I knew that it would be a good fit for me, and I want to help as many people as I can to live a healthier life. 


The other part of it was that I’m not tech-savvy. I wanted to show my kids by example, that they can do something. You are never too old to pursue your dream or go out and get what you want. 


I love being a part of the Brand Creators group and helping other people. I did have a hard time getting in front of the camera at first. It’s scary to put yourself out there, especially knowing that people might judge you. But the main thing I’ve realized is if you don’t put yourself out there in a genuine fashion, you won’t accomplish as much. 


Once I did my first video, it made it so much easier. I know more than someone starting out, and all my advice is based on people who know way more than I do. I’m just pointing people to valuable information and am here to help inspire them to get started living a healthier life.


I’ve found that I’m creating content all the time now, even when I’m not planning it. Every day, there is an opportunity to turn into an example, blog, or training for my website. I understand when people unsubscribe because I only want people who are genuinely interested in making a change and consuming my content to stick around. 


Overcome The Need For Perfection 


Perfection is the enemy of getting things done. If you wait until something is perfect, you’ll never achieve anything. When you’re starting out, no one will ever see the first few blog posts for a few months. So you can always go back and make changes. Nothing is ever going to be perfect, and you’ll never get started if that’s what you’re waiting for. 


I remember in Brand Creators, we try to be consistent publishing one blog post a week. When quarantine hit, I realized that I had room to do more. Slowly the gears started turning, and I started publishing more blog posts each week. As I ramped up, it got addicting. I enjoy coming up with 3-5 blog posts a week now. I have help from VA’s and good writers. It’s been fun to build-up positive collaboration with the people I get to work with. 


I’ve only been doing this for six months, but everything I learned from Brand Creators is super helpful, simple, and it is easier to take action. 


It’s been fun sharing my experiences with other people and helping teach them. I want other people to realize that it’s possible and no never lose hope. 


Note From Scott: By sharing your story, you’re helping to inspire other people. My goal with Brand Creators is to have a community that is really good at uplifting and supporting each other.  


The Power of Keywords and Outsourcing 


I always start looking for keywords using Google autosuggest. These are some of the hottest keywords people are searching for. I would do this a day before I went to write or order content. 


After 20 blog posts, I discovered a blogpost spreadsheet, so I made a whole list for the rest of the year, and it saved me a ton of time. That way, every week, I knew exactly what I was going to write on. As I have felt more comfortable with writers, I’ll give them more creative freedom. 


When I was initially blogging, I was just talking and writing randomly. I had no idea how I was putting the content down on paper. Once I started using an outline, it made it so much easier. Now my writers know my style, and they create the outline (I review), and they do the rest. 


I now spend very little time writing content. I just come up with the keywords and checking in with the content writers. I like to check their progress when they’re halfway through, but then they continue with it, finish it up, add images, and it’s finished. 


Note From Scott: I wouldn’t recommend ever stopping writing content altogether. Even if you only write a few a week at some point, you can see what happens. It just makes a website seem old if you stop adding new stuff. 


Other courses and videos only talk about basic principles. In Brand Creators, we talk about each other’s business and niches. It’s helpful to talk about specifics and get a better insight. It offers a lot of support and encouragement.


How You Can Get Started 


Make a decision and move forward with something. For me I recognized later on in life that I work best when I’m held accountable by a coach or mentor. Consider putting your money where your mouth is if that will help you take action. For me, it definitely helped. It was worth hiring a true professional to help me take action. 


In Brand Creators, the beauty is that everyone comes to the table ready to contribute in their own way, and we all can learn and grow together. That’s why I love being apart of this community so much.


It’s Time To Take Action - Final Note From Scott 


What an awesome interview from today Octavio. Our community really does support each other and help make each other struggle. We always talk about no matter where you are, you just gotta start and own up to it. You can’t have results unless you get started. 


It opens up the opportunity to help each other when we talk about our niches and what we’re working on. I really hope you got a ton of value out of our talk today and have inspired you to get unstuck and get started. 


Surround yourself with people who are already doing what you’d like to do. They will help uplift and inspire you for sure. 


If you’re looking to be apart of an incredible community, we’d love to have you as part of Brand Creator’s and will be opening our doors on July 6th. 


Remember, I believe in you, I’m here for you and am rooting for you.


Now its time for you to take action and go rock your brand! 


Take-Aways From Today’s Episode

  1. Octavio’s Brand Creators  Journey (7:15)
  2. The Start of Dad Goes Green (15:52)
  3. Overcome The Need For Perfection (25:23)
  4. The Power of Delegation and Outsourcing (33:20)
  5. How You Can Get Started (49:59)


If you don’t put yourself out there in a genuine fashion you won’t accomplish as much.


Direct download: RYB848.m4a
Category:general -- posted at: 3:00am EST