Rock Your Brand Podcast

Welcome to this week’s edition of our Friday jam session. This is always one of the highlights of my week. I love hanging out with some awesome people and answering some great questions. You can become part of our Take Action Crew by visiting We get together virtually single Friday, and it’s a total blast! Today we’re going to talk about how to simplify your business and a few ways on how you can make that happen. Let’s get started! 

How to Keep Your Business Plan Simple 

In the beginning, it’s all about simplifying. I’m here to tell you that it doesn’t need to be complicated. It comes down to understanding what your business looks like and where are the drivers that you need to focus your time and energy on.

Where are the things in your business that are the best use of your time? If you’re in the beginning stages, it’s easy to focus on consuming content and get lost on what your first steps should be. If you can put the blinders on and see where you’re going, then nothing will get in your way. 

Start by asking yourself where your business is going to be in twelve months from now. Make sure to set realistic expectations. What is the level of success you’d like to see? Make sure you have a detailed picture. A great tip is to reverse back to see how to get there. 

Of course, you need to start by getting your business up and running. The problem I see is as people are building up their business, they keep consuming information that isn’t focused on what they are doing right now. Avoid shiny objects and stick to your path!

Content is King

I would always start with the content. It takes 3-6 months for it to index, so you need to get that going. Pinterest will help drive traffic there, too, while you wait for the content to be indexed. 

Once you’ve figured out your long term target, work backward to get small targets done first so you can reach your long term goal. It’s all about taking it one step at a time. 

Growing Your Business 

I am adding Pinterest to all my brands moving forward. Most of the time, you’ll find that it’s a helpful platform, but always be sure to do a Pinterest audio first to make sure its worth your time. 

At the same time, you should be planning on how to get your first digital product ready to go. I wish I would have focused more on this aspect in the early stages of my businesses in the past. 

The most common questions that you should be asking yourself when you’re starting a business include: 

  • How to get traffic
  • What should your focus be
  • How to get revenue? 

Implementing a digital project is a great way to move the process along a bit quicker. 

Should I Set Up a Timed Popup On My Website? 

If you add a popup to your website always give visitors a few seconds before a popup comes up. Once you set up a timed popup on the website, you want to make sure they don’t see it again for 30 days if they come back to your website. This will make sure they aren’t getting spammed with your promotions and signups. 

How Can I Transfer from Etsy to a Stand-Alone Online Store?

Don’t abandon Etsy. Instead, I would find a way on how you can grab the customer’s email address and direct them to your new website. Let Etsy work for you but have other assets in place as well. 

12 Month Plan For Your Business 

It really will just depend on your market and how much time and effort you put into it, how long it’ll take you to see substantial growth. You’ve got to be consistent and incorporate the following aspects that will help feed into each other. 

  • Content 
  • Email list
  • Pinterest 
  • Digital product 

You just need to make sure you’re creating content that people are searching for and using Pinterest and your lead magnet to help grow your reach. 

You can build an email list pretty quickly too. 

How Many Visitors Should I Expect Coming To My Website 

If you can get 100 visitors per day within 2-3 months, that’s really great. It may depend on the season and your type of business. 

Always start with one product to give visitors and see if another one makes sense. You need to have one product before you can focus on more. It’s important to focus on doing things well, not adding a ton of products that you can’t manage. 

I recommend implementing ‘just in time learning” - what do you need to learn to get the task at hand done? This will help you stay focused on your current path.

How Long Should It Take To Complete Tasks For My Business? 

Each task is pretty easy to get done if you set aside time for it. You could have a WordPress built up in an afternoon. 

From there, you’ll move on to content creation mode. You’ll find long-tail keywords and write articles to post on your website. Then it’s time to focus on Pinterest to help drive traffic to your blog. Then you’ll implement an email list and your lead magnet. Each step will be a little different but could be done a week at a time. Just make sure to prioritize content creation first.

Once you start to actually do stuff, you’ll be able to look at the data to see what works well and what you should improve on. A lot of times, you’ll learn by doing something and taking action. When you notice that something is working, always do more of that! 

Thanks For Being Here!

I hope you enjoyed this week’s Friday Jam session. To join us next week, head over to to sign up. We’re here every week at 10 am Eastern time and would love to have you here!

Remember, I’m here for you, I believe in you and am rooting for you!

It’s time for you to take action and go rock your brand!

Take-Aways From Today’s Episodes

  1. How to Keep Your Business Plan Simple (2:00)
  2. Growing Your Business (15:03)
  3. 12 Month Plan For Your Business (22:15)

Quote: Just In Time Learning - what do you need to learn to get the task at hand done? This will help you stay focused on your current path. 

Direct download: RYB850.m4a
Category:general -- posted at: 3:00am EST