Rock Your Brand Podcast

Today I have Shannon Irvine back on the show, and I’m happy to have her! Today we’re going to help people who want to build a business that will set them free and help them avoid doing things they don’t want to do by removing their negative mindset. 

Your An Entrepreneur At Heart  

Entrepreneurs share common DNA. We always have our foot on the gas and are always in some stage of learning and growing our business. However, at the same time, we have our foot on the break without our knowledge or permission.

At times it feels like our business growth is slow, and we can’t get it to where we want it to go. Why? Because our brain is wired to keep us safe and familiar. As entrepreneurs, we have to show up and do things that most won’t, and that’s difficult for our brain to allow. 

We’ve also inherited stories about worth, being successful, and failing. Because we were young when we learned these things, they are holding us back as an adult. These roadblocks make it difficult for us to surpass expectations and achieve our greatest dreams! 

Why We Have Negative Thoughts on Repeat 

You want a big business, and you have a high vision, but you have a story on automation that says that “money doesn’t grow on trees” or something similar. And it makes it easy to sabotage your success. We tend to repeat the negative instead of the positive. If you repeat the same negative story over and over, your subconscious will say that’s what you believe, and it’s on autopilot. It eventually turns into an identity, and you become that person. Out of that place, 90% of our decisions are made, and we take action based on our decisions. So, it’s time to control your thought process so you can stop the self-sabotage. 

The 4 Steps of the Mind Matrix Process 

It’s possible to transform our way of thinking. The Mind Matrix is a four-step process that I take my clients through to help erase these negative stories and achieve their goals. 

Step 1:

Recognize the exact words that you’re saying to yourself that is sabotaging your success. You need to pinpoint the actual words because that is what’s automated and needs to work to reverse. 

Step 2:

Record you saying those words out loud and write them down on a piece of paper. It’s been on automation your entire life. Now we’re taking it out of your subconscious mind. What you focus on does grow, so it’s time to focus on the positive and remove those specific negative thoughts. 

Step 3:

Start to refute it. Your logical adult mind will look at that sentence on a piece of paper and realize that it’s not a thought that you want to keep. Usually, the first time you read it out loud, your brain will start to reject that thought immediately. But sometimes deep down, it still feels like it’s true even though our logical mind knows that it’s not true.

At this moment, think about someone that you love. Take the lie and put it on that person. So use their name instead of yours when you say it out loud. You’ll realize that it’s absurd to say those things about someone that you love, so why would you say those things about yourself. 

Step 4:

Record yourself saying those truths in the first person and listen to it first thing in the morning and right as you’re drifting off to sleep. This is the most simple step, but it’s still so hard. This will help reverse your way of thinking about prune away a story that has been holding you back from success. 

Note from Scott: 

Once you go through this process, you’ll see that as you grow and scale your business, you’ll have new insecurities that you can apply these same tools for the rest of your life. 

It’s Time To Change Your Mindset 

There are people out there waiting for you to start your business. There is only of you, and they need to hear what you have to say! It’s important that you get unchained from these stories holding you back so you can help those people and automate the thing you want most. 

What I see most is entrepreneurs chasing the next strategy or shiny object. They expect some secret sauce to help them. If you’re on this entrepreneur hamster wheel, it’s time to make a change! The faster you train your brain to be a million-dollar entrepreneur, the faster that you will get there.

If you don’t think that you need help, it’s hard to get help. You have to know that you need it before you’re ready to take action. We’re here to help you unlock your true potential and share the tools that will help! 

Final Note From Scott

My mind is literally blown. I love spending time with Shannon and am always learning from her. She makes it super simple to understand the brain and explaining the reason behind our actions. Sign up for her free series to learn how to unlock your mind and reach your full potential. 

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“Remember, I'm here for you, I believe in you, and I'm rooting for you! Now it's time for you to take action and go rock your brand”! 

Take-Aways From Today’s Episode 

  1. Your An Entrepreneurs at Heart 3:32
  2. Why We Have Negative Thoughts on Repeat 9:42
  3. The 4 Steps of the Mind Matrix Process 15:09
  4. It’s Time To Change Your Mindset 28:09


"We always have our foot on the gas and are always in some stage of learning and growing our business. However, at the same time, we have our foot on the break without our knowledge or permission".

Direct download: RYB861.m4a
Category:general -- posted at: 3:00am EST