Mon, 10 August 2020
Today we’re going to talk about the only three things that you need to start email marketing. If you haven’t started implementing this into your business yet, you need to! Email marketing makes it easy to reach out to people in our market and stay front of mind. The idea is there are a lot of people who aren’t ready to buy right now. However, they may be looking for tips to help them out in the moment and eventually will be more inclined to make a purchase at a later date. When we have an email list, we can control the communications with our customers, and it will change the game. Email marketing has been a part of my business for many years, and today I’m going to break it down for you to simplify it so you can implement this strategy in your own business.
If you are interested in building your email list and have been following what I’ve been sharing, pick up a copy of our playbook. It’s the exact process and steps that I use for all of my businesses. There is an entire section dedicated to email marketing to help you out.
Now let’s get right to the three things you need to do email marketing the right way and to keep it super simple.
Before you even start, you need to know what your market wants so you can create a valuable lead magnet. Make sure that it’s niche-specific and isn’t too broad. If you haven’t decided what your lead magnet is going to be, that is what you need to work on. The market may not even realize what they need until you create it, and that’s ok. Just make sure that it’s specific and calls out a problem, solution, or something that your audience wants. Make sure to keep it simple, especially at the beginning.
All you are going to do is put the lead magnet on the landing page and drive people to that page so they can sign up to get their freebie. On the landing page, you’ll be collecting their email address that you’ll add to your email list. Don’t talk about driving traffic to your site until you have your landing page ready to go.
We use Converkit and absolutely love it! Inside Convert Kit, you can actually create landing paging so you can do it all in one place. Make sure that you dont overthink it. Simple is always best when it comes to email marketing.
Bonus Tip - Add a Thank You Page
The thank-you page will let people know you’ve sent their freebie and will include an offer for one of your products. It’s an easy way to upsell and promote your product. Even if they don’t purchase the first time, you now have access to their email and can reach out again at a later date. I recommend always creating your own custom thank you page and avoid using the word “subscribe” to make it more personal and provide added value.
If you haven’t started email marketing or haven’t leverage your list, its time to get serious about building your own email list. There is so much you can do to have it help you positively promote your business while providing genuine goodwill to your audience.
As always I am here for you, I believe in you and am rooting for you.
Now its time for you to take action and go rock your brand!
Take-Aways From Today’s Episode
Quote: If you haven’t started email marketing or haven’t leverage your list, its time to get serious about building your own email list. There is so much you can do to have it help you positively promote your business while providing genuine goodwill to your audience.