RYB 905: 3 Examples Of Writing Emails That Build Trust and Get Sales (By Being Cool)

Today I'm going to share with you some examples of how to write emails for your list that deliver goodwill, let your subscribers know more about your brand, and how to sell all at the same time. I'm going to walk you through each email and why they work if you're thinking about building a list and want to see how it's done or how to launch a product, just model what I'm doing. 

Review of Email #1 

Every time that you send an email, you're entering someone's inbox. They're either going to be ok with it or unsubscribe if they don't want to hear from you. The goal is to deposit goodwill every single time you reach out. The first email I'm going to talk about was sent out after the promotion for our email list building workshop and is part of the post-promotion campaign. 

Subject Line: do this and you'll get results [no matter what]

I've been thinking about this over the past few days after wrapping up my email list building workshop last week. 

One thing that will always give you results is being consistent and committing to whatever you work on. But I see people that make things too hard or overcomplicate things and never take action. 

I've reviewed a few messages over the weekend from students who went through the email list building fast track work shop, and they told me they completed their lead magnets after putting it off for months.  

Do you think they have a better chance of growing their email list now? Of course, they do! :) No matter what you're working on, you need to make a commitment to yourself and stay consistent. I've got a personal example. Right now, I'm writing this email to you even though I have my family in town and could have put it off. 

(Side note) I was actually holding my grandbaby and was still staying consistent with what I committed to. But I committed to writing an email at the beginning of every week, and NO MATTER WHAT, I always write the email. This allows me to stay consistent with my schedule and develop a habit that I will repeat regularly. It only takes me 15 minutes or so, but I make sure that it gets done. So my question to you, are you committed? Are you consistent? 

Are you taking action on a regular basis? I'll give you one more example. Every week I've been doing my morning coffee talks three times a week. Why? Because I made the commitment to do them and created a weekly routine that is now automatic. 

Commitment and consistency is the key to getting results, so I'll leave you with that. Think about it today and ask those hard questions. 

Are you committed and constant? If you're not, there is good news. You can always start today. 

As always I am rooting' for you.

Scott

Ps. Being constant and committing to sending a message to your email list is probably the easiest thing you can do. Think about it. You write an email and direct people to whatever you want in your brand. 

Right now, I'm bringing attention to email list building and how committing to list building can bring you results. But if you don't have a list yet, that's what you need to do first. Need help? Watch the on-demand email list building fast track workshop here. This is the easiest way to build an email to 500 subscribers in 30 days or less. 

Analysis of Email #1

I kept the subject line all lowercase because I want it to sound like I'm writing to a friend and make it more personal. I don't usually auto-fill people's names. My audience knows who I am, so I just want to jump right in and avoid having to re-introduce myself every time. In the first sentence, I'm letting my audience know about the product in case they didn't know before. I'm starting by telling my audience the truth and always want to lead with what I'm talking about. Also, I incorporate stories to help create a clearer picture.

I also include social proof to show that other people have gone through the course and how it helped them to take action and get things done. Then, I really take a lot of prep to write my email. I always start by deciding what my call to action is. I encourage you to only have one call to action for the most part. If you can emphasize one thing, it's easier to direct people there without giving them multiple places to go.

Why I Don't Use Automated Emails 

Automated emails for me is to only deliver the goods and follow up to make sure they're consuming the thing that they downloaded or purchased. 

I'm not going to create a long six-month automated sequence. I want to start putting people into separate buttons, and I like to know where my market is at all times. I actually don't like automation, to be honest. There are times that it's helpful, but in this case, I would avoid it. 

The emails that you create don't have to be perfect; just get them done. It's also helpful to read your emails out loud to see how they flow. I don't worry too much about length, either. Instead, I focus on providing goodwill and valuable content. 

Review of Email #2 

Subject Line: STOP waiting or you'll be left behind 

I know that sounds a little harsh, and yes, I capitalized stop on purpose to get your attention, and if you're reading this, then it did. 

Yesterday we wrapped up our last email list building workshop, and it was awesome. But we also had people saying they couldn't (interest reason or excuse) don't why they waited so long. 

Seriously after you understand the power of having your own email list to message your market on a regular basis, it changes everything. Today my message to you is simple. Stop waiting! Therefore, You don't have to wait until (interest reason or excuse). You just need to start. 

No more excuses or reasons why you're waiting to build your email list. Here is what Kevin has to say after he attended the workshop. "Biggest take away so far = start is super simple. Get it out on the internet and add sophistication later if necessary."

So, If you're ready to start building your email list, the easy way go through our email list building fast track workshop here. We are finalizing the video recordings and should be ready by the time you're reading this. 

Plus, we just added another free bonus that you're going to love. :) We're giving you access to a 30-day case study that you get to watch us build an email list of 9,000 subscribers in a random niche. It's time to get off the sidelines and get in the game so you can have an asset that will bring traffic to your brand. If you have any questions, reply to this email.

Remember, I'm rooting for you.

Scott

Ps. Oh, and that bonus case study. I also included a separate 36-hour case study showing how I wrote two emails that got crazy open rates. This stuff works. If you just get started and get in the game. Sign up for the email fast track workshop now. 

Analysis of Email #2 

I'm being completely transparent with my readers in this email. Call yourself out if you think people will have a specific question about why you're sending out the email. It's not about tricking people, it's about getting people's attention because their inbox is cluttered and what you have to say is worth their time. 

Review of Email #3 

Subject Line: i need your HELP [quick feedback]

Today I wanted to get a sense of where you are in the journey of building your brand. I have an idea of where my audience struggles, but I'd like to make sure any future trainings are in fact, what you need. To be completely honest, I'm planning on doing at least two more fast track style workshops for the end of the year. So I want to make sure I choose the correct topics to teach, and that will help you the most. If you can take just seven seconds to answer this one question, it will really help me serve you better. I know it's a noisy world out there with hundreds of things you can do. And I want to help simplify that and help you get results. 

PS, your feedback and response here will be anonymous, and it takes just seven seconds. But if you want to add more to your feedback, you can take longer. :) 

My Life-Changing Email List Building Course 

There you go. You have everything you need to start writing those emails. When you do, always be thinking about your CTA and what action you want your subscribers to take. If you haven't built your email list yet, I'm here to help. My on-demand email list building workshop is available now and will help you build your list to 500 subscribers in 30 days.