Rock Your Brand Podcast

Does brand building sound too challenging for you? Do you have too many factors and variables that keep you wondering? What if you had the chance to sit down with someone who could walk you through common sticking points to the brand-building process? Good news - you are in luck! On this episode of The Amazing Seller, you’ll hear from Scott as he goes over the ten common sticking points people face during the brand-building process. The content Scott covers can help ecommerce business leaders like you succeed, have pen and paper ready - you are going to need it! 

It’s not too late

As Scott covers more of the brand-building process, do you find yourself wondering if it’s too late for your ecommerce brand to adopt some of these ideas? Good news, it’s never too late to make a pivot or learn from what you’ve experienced so far! If you’ve already started building on Amazon - that is ok - there are steps you can take to implement some of the lessons Scott has to share. If you are ready to put in the work tune into this helpful and informative episode of The Amazing Seller - you don’t want to miss it! 

Why Brand Building works 

If you’ve been around the TAS community for very long, you know that Scott is passionate about getting more sellers like you to make the switch to focus on brand building. While it might still be possible to find a profitable product to sell on Amazon, the truth is - it’s getting harder and harder every day! Why not try an approach that is designed to support and sustain your efforts for the long-term? If it’s so easy and profitable, why isn’t everyone taking the brand building approach? While brand building doesn’t have to be complicated - it will take work! To learn more about how to follow Scott on the brand-building adventure, make sure to listen to this episode of The Amazing Seller! 

Know your audience!

Do you ever find yourself wondering why people aren’t more engaged with your brand? Most of the time – it all comes down to speaking their language! From everyday struggles to jargon – if you can capture how your audience talks about your product or service, you can make a huge impact. Scott encourages sellers like you to take the time to learn from and interact with your target audience. Do you know where they hang out online? Have you provided value to that community? Make sure to listen to this episode as Scott explains how business leaders can reach their target market! 

Why you need action steps

It’s gut-check time! What are your action steps for the next quarter? How about the next month? Peter Drucker once said, “What gets measured, gets managed.” At the heart of that quote is the point that if you fail to give attention and focus to something you need to change – chances are not suitable for that change to take place. So what are you waiting for? Get out there and take action; your business depends on it! To get some helpful action steps and more insights, make sure to listen to this episode of The Amazing Seller!


  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Recap of Scott’s Brand Building Series. 
  • [10:30] What if you are selling a product on Amazon already? 
  • [13:00] Who is your target market? What are they excited about? 
  • [16:15] Is building a brand really worth it? 
  • [22:00] How do you increase traffic to your home base? 
  • [24:10] What to send to your email list. 
  • [27:10] Just start! 
  • [28:50] Creating content ideas. 
  • [32:00] Closing thoughts. 


Direct download: TAS764.mp3
Category:general -- posted at: 3:00am EST