Rock Your Brand Podcast

This episode of The Amazing Seller Podcast is one that’s been asked about time and time again but Scott simply couldn’t speak to it because he’s not done it. The topic? Shipping your Amazon products by sea. But in typical fashion Scott didn’t let it rest there, he found someone to talk to who has not only done sea shipping, but continues to do it and has a refined system for how to do it successfully every single time. So fasten your seatbelt and get ready for this firehose session of The Amazing Seller as Scott quizzes his guest, Derrick Miller on the issue of sea shipping.


Your foreign supplier might suggest shipping by sea. What should you do?


When first time Amazon Sellers start interacting with suppliers from China they eventually come to the question of how they are going to get their products from China to the U.S. The supplier will often say that they ship by sea. But is that the best route for you? On this episode, Scott’s guest, Derrick Miller, says that for first time or new Amazon sellers you should always push to ship your products by air at first. The reason is simple: You have more control over the process at the outset and your products will get to you faster, so you can start making money and scaling your business. The time will come for sea shipping as your business continues to grow but at the beginning it’s not the best idea.


Lessons learned from a sea shipping disaster!


The first time the guest on today’s show shipped his products by sea, it was an example of “what can go wrong will go wrong.” But it was as learning experience that he’s maximized to his benefit. Now Derrick Miller has a process and system in place that takes into account every negative thing he experienced with his first sea shipping attempt to make sure that none of the problems that happened then, happen with future shipments. And he’s not through learning. If things he hasn’t experienced yet go wrong, he tweaks his system to ensure that it’s the last time that problem occurs. Derrick’s got tons of experience with this and can teach you a lot, so be sure you listen to this episode if you’re at all considering delivering your products by sea.


How expensive is it to ship by sea?


The main reason any Amazon Seller would want to ship by sea is for cost savings. But that cost savings comes at least partly because you’re getting many more product at once - buying in bulk. So if you’re not ready to buy thousands of products at one time, sea shipping is probably not the way you want to go. But if you are at that point you’ll save a good deal of money on the transportation side of your products even if you have to hire freight forwarders to handle the customs and shipping issues as your products are in route. There’s a lot to consider and understand when it comes to shipping by sea, and today’s guest knows it backwards and forwards, so make sure you listen so you can learn the pros and cons of sea shipping.


How to ship your Amazon Products by sea, step by step.


One of the defining characteristics of Scott and the TSA community is generosity. Everyone is eager to help each other create successful Amazon businesses. Today’s guest, Derrick Miller, is no exception. In this episode he shares his step by step process for shipping his products by sea. He covers lots of things you wouldn’t know about if you’ve never done sea shipping before so the value in what he’s giving us today is incredible. So before you order your products to come to you by sea, make sure you listen to Derrick’s explanation of his sea shipping process so you can avoid the mistakes he’s made and take advantage of his generosity and experience.



  • [0:05] Introduction of the topic of using sea shipping of your products.
  • [0:49] Scott’s live workshops will go on “pause” for a bit, so get in while you can!
  • [1:54] Scott’s introduction of Derrick Miller, his guest.
  • [2:32] Derrick’s story of getting started with Amazon FBA.
  • [4:16] How Derrick does his product research.
  • [7:12] Derrick’s experience selling oversized items.
  • [7:56] A sea shipping experience that was a disaster.
  • [13:38] Lessons learned from his mistake.
  • [21:10] The costs for all the people and moving parts in making sea shipping happen.
  • [26:59] Why you have to get comfortable never seeing your products before they hit Amazon.
  • [27:35] How to find a good freight forwarder.
  • [28:57] Derrick’s step by step outline to set up sea shipping.
  • [34:20] Can various products be included on the same shipment?
  • [35:42] Test by using a less-than-container order.
  • [38:55] Derrick’s business profits at this point.
  • [39:30] Scott’s summary of the episode.
  • [40:10] Get in on one of Scott’s upcoming workshops (they’re FREE).




Scott’s free workshop  - - the TAS Facebook Community - episode with Greg Mercer, creator of Jungle Scout

Direct download: TAS131.mp3
Category:general -- posted at: 4:00am EST

Welcome back to The Amazing Seller, the podcast that gives you practical, powerful advice about how you can build an Amazon business that takes action and builds the life and lifestyle that you want. In this episode, as always, Scott has got a great show in store. He’s going to talk to you about some amazingly simple things that most people do wrong when it comes to optimizing their product listings. The reason it’s so wrong is because it not only hurts their organic search in Amazon, it also makes their Amazon PPC not work correctly. You won’t believe how simple it is and the dramatic impact it had on one student’s account in a very short amount of time. Hear all the details for yourself on this episode.


How Scott discovered these simple product listing mistakes.


During one of Scott’s private label classroom sessions a student mentioned that when she tried to do a “suggested keyword” PPC campaign, she was only given 2 keyword options. That didn’t seem right to her or to Scott. At Scott’s suggestion, she looked at the keywords in her product listing and removed all the commas in between the words. When she did that it was only a short matter of time before things changed dramatically. Scott thinks this could not only have been impacting her PPC campaigns but also her organic search in Amazon. In this episode you’re going to hear all the details of the tweaks they made to her account and the actual results she got by doing it.


Amazon Product listing mistake #1


Every Amazon seller has GOT to learn how to use PPC in order to make their product listing visible and attractive to every Amazon search that has to do with their product. Many people step into using PPC without taking the time to learn how to use it wisely. And among those who do use it wisely for the most part, there are small mistakes that can cause the entire PPC campaign to be ineffective. This first mistake is so easy to make and so simple to correct. It has to do with a tiny little thing called a “comma.” Want to know all the details of how one student in Scott’s private label class went from 2 keywords available in a suggested PPC campaign to hundreds? You’re going to find out on this episode!


You want to make the most of the space you have for keywords and product listing titles


And not everyone knows that one of the main ways you can do that is to make sure you’re not repeating words. For example, if you’re selling garlic presses you want to make sure that you only use the word “garlic” and the word “press” once each in your title and keywords. Many sellers would use those words again coupled with other words to try to rank for a different keyword phrase, but that’s not how Amazon works. When Amazon sees the word “garlic” the first time, it shuffles it around with all the other keywords and makes up all the phrases it can using those keywords… so you don’t have to. Find out exactly how Scott recommends you make the most of your keyword and title space on this episode of The Amazing Seller.


Be careful how you phrase your product titles on Amazon.


You may feel it’s important to use words like “quality” and “bargain” in your product titles in order to give those searching adequate reasons to click on your listing title. But when you do that you’re actually wasting space that the Amazon engine is looking at to determine whether your item is something to show at all. People won’t be searching for “quality garlic press” - they’ll be searching for “garlic press.” So leave out the filler words so you can maximize that space with better, more relevant keywords and get your products found in the Amazon search more easily. Scott walks you through these 3 simple mistakes that you can easily fix, on this episode.




  • [0:05] Welcome to the episode!
  • [0:50] How you can connect with Scott on Periscope!
  • [2:19] Getting into the topic of PPC mistakes.
  • [4:02] The BIGGEST MISTAKE and the story behind how it was discovered.
  • [11:15] Mistake #2 made with keywords on listings - repeating keywords
  • [14:10] Forget the filler words on your product titles.
  • [17:30] How these mistakes were verified instantly in a student’s account.



Find Scott on Periscope - - search for @ScottVoelker - the PPC episode with Chris Schaeffer - Product optimization episode with Karon Thaxton - How you can ask Scott your questions for the Friday “Ask Scott” episodes


Scott’s free workshop  - - the TAS Facebook Community


Direct download: TAS129.mp3
Category:general -- posted at: 4:30am EST

You’ve landed on the Friday edition of the Amazing Seller podcast where Scott does his “Ask Scott” episode. It’s an opportunity for up and coming or veteran Amazon sellers to ask their real life questions of Scott Voelker, a successful Amazon seller who is making it his job to teach and inform about Amazon sales and Private Labeling on Amazon. If you’ve got a question you’d like to ask Scott, you can find out how to do that on this episode, so make sure you listen and ask your questions! Maybe it will be featured on this Friday slot!


If I log on to Amazon using different IP addresses, is that going to cause me problems?


When you log on to any account, Amazon or another site, the website logs what IP address you are logging in from. An IP address is the internet address where your particular computer is located. A coffee shop will have a different IP address. The library will have a different one. Your parent’s house will have yet another. Are there problems that arise when you log into your account from multiple IP addresses? It’s an interesting question that Scott takes on. If you’re curious, take some time to listen in to this episode!

If I’m an International Seller, what can I do to maximize my U.S. Sales?


International sellers have a lot of additional hoops to jump through in order to sell their products in the U.S. market. A listener tells Scott he’s doing great so far selling products from Australia, but wants to know what things he should watch out for in order to be successful at his U.S. sales. Scott’s got two great resources to share that should help international sellers make the best of the opportunity to do private label sales on Amazon. If you live outside the U.S. and would like to sell on Amazon, you’ve got to hear about these resources!

I created my own product but am not being allowed to use PPC. Can you help?


This listener from Colorado has created his own product and loves that it’s the only product on Amazon like it. He got his first 5 reviews and then went to set up his first PPC campaign just like Scott suggests. When he started the process he discovered that Amazon would not allow him to set up a PPC campaign because he did not have the “buy box” inside the Amazon product listing. That doesn’t make sense. If it’s his product, he should be the only one on the listing and should have that buy box. What’s the catch? Scott’s got plenty to suggest to this seller in regards to tracking down this strange problem, on this episode of The Amazing Seller.

Is it a major hurdle to start my Amazon sales in a restricted product category?


Restricted categories in Amazon are certain product niches, like health and beauty, where Amazon will not allow new sellers to enter without approval. A new Amazon seller wants to know if it’s a major problem for him to try to get approved for a “gated” or restricted category within Amazon in order to start with his first product. Scott’s advice is that he not try to get into a gated community like this for his first product and he has plenty of reasons why he gives that advice. You can learn a lot from Scott’s reply so make sure you listen in to hear all the details.  




  • [0:05] Welcome to the episode!
  • [1:10] A graphic shared on the TAS Community on Facebook.
  • [4:30] QUESTION 1: Can I use various IP addresses when accessing my Amazon account? If so, what problems might it cause?
  • [11:35] QUESTION 2: What are the obstacles for international Amazon sellers?
  • [16:05] QUESTION 3: My products are not allowed on PPC because I don’t have the “buy box” for my product. What can I do?
  • [20:18] QUESTION 4: Is it a major hurdle to get approved for a restricted category for my first product?




Find Scott on Periscope - - search for @ScottVoelker - How you can ask Scott your questions for the Friday “Ask Scott” episodes - A new Amazon seller from Australia! - An episode about International sales on Amazon


Scott’s free workshop  - - the TAS Facebook Community

Direct download: TAS130.mp3
Category:general -- posted at: 4:30am EST

Today’s guest is no stranger to the Amazing Seller Podcast - not only has Danny Brewer listened to the show from almost the beginning, he’s also been featured on the show as a guest twice, back on episodes 17 and 100. Danny’s back today because he was able to take advantage of a special opportunity Amazon gave to certain sellers, called  “Lightning Deals.” In this conversation Scott is going to ask Danny to walk us through the details of how this opportunity came about, how he took advantage of it, and what the results were from participating in this special Amazon promotion. You’re going to learn a lot from hearing these two guys dig into this topic.


Prime Day was a great boost for many Amazon sellers. What can you learn from it?


Both Scott Voelker and Danny Brewer participated in the Amazon Prime Day event - an opportunity for Amazon buyers to get special deals on lots of products all over the Amazon platform. Scott and Danny both participated, not necessarily giving discounts on their products and the sales were tremendous! Both of them saw much greater returns during a time of the year when sales are not typically the best. In this episode Scott and  Danny spend a little bit of time discussing the pros and cons of the Prime Day event. Their chat could help you prepare for the opportunity the next time it comes around so be sure to listen.


If you get an email from Amazon inviting you to part of a Lightning Deal, you could be in for a wild ride!


Amazon’s newest approach to promotions is called “Lightning Deals” and it’s a way that the Amazon company is reaching out to private label sellers with an offer to participate in 4-hour promotions of your products that could increase your sales and possibly even boost your product visibility from that point on. The initial contact would come from Amazon via email and you’d be invited to participate. At that point you’ll be asked to fill out forms regarding your products, pricing you’re willing to offer, and other information. If you’re product qualifies and Amazon accepts you into the program, you’ll be assigned a specific day and time slot when your product will be offered as a “lightning deal.” You’ll have to have your inventory in Amazon’s warehouse 48 hours before the deal goes live. Find out more about these incredible opportunities for Amazon to promote your products on this episode.


The power of building relationships that keep you moving forward.


Danny Brewer, today’s guest on The Amazing Seller, is a great example of a person who takes action in partnership with other people who are doing the same kind of sales he is doing. He’s a very active member of the TAS Facebook community and also has been involved in a local meeting group of Amazon sellers who share information and keep each other accountable. If you are not part of a group that can help you push forward when you hit your own internal resistance, you have got to find that place. The TAS Facebook group is an amazing option where you’ll find people who are all about helping each other move their Amazon businesses forward.


“TAKE ACTION!” It’s Scott’s favorite phrase.


Many people listen to podcasts all day long and do nothing with the information they hear. Others buy online courses or books and devour them, but don’t move forward with any of the strategies they learn. Are you one of those people? If you are, you’re probably making excuses as to why what you’ve learned doesn’t apply to you, or why you can’t move forward into a business or life you feel you should have. That’s too bad because good things happen for those who take action. You don’t have to know everything, you only have to know the next thing. So find out what it is and get rolling. Take action to see your own Amazon Private Label business succeed!




  • [0:05] Scott’s introduction of this episode with his guest, Danny “No B.S.” Brewer.
  • [1:49] Introduction of Danny and how he and Scott connected.
  • [6:38] Amazon’s “Prime Day” and how it impacted private label sales.
  • [7:53] What is an “Amazon Lightning Deal?”
  • [9:26] How Prime Day impacted Danny’s product and product line and how he would do it differently.
  • [12:44] How the lowest average price is used and what pricing you have to offer to participate.
  • [15:05] The benefit of having a rush of sales before the 4th quarter began.
  • [16:53] Filling out the paperwork and getting an acceptance email.
  • [19:04] How long a lightning deal runs.
  • [19:20] The boosts Danny experienced on his product from the LD.
  • [23:45] Summary of what a Lightning Deal is and how to make the decision if you want to be involved.
  • [27:23] What Scott would do if he had to start all over.
  • [33:50] Danny’s suggestions to increase sales and be ready for the 4th quarter.
  • [41:10] Summary of this episode with Danny Brewer.




Scott’s free workshop  -


Danny’s original episode -


Danny’s most recent episode -


Scott’s story episode -

Direct download: TAS128.mp3
Category:general -- posted at: 4:00am EST

This episode of The Amazing Seller is the special FRIDAY edition… and what’s so special about Fridays? It’s when Scott Voelker does his “Ask Scott” episode, where you can ask your specific, situational questions and get direct answers from Scott. These episodes are some of the most listened to for very good reason. You get practical, powerful advice from somebody who’s a bit further down the road than you are, and the lessons-learned can help you to avoid pitfalls and mistakes Scott has made thus far in his private label business journey. You can ask your own questions by submitting them through the Amazing Seller website: - go ahead, ask your question now!


Trademarks on my brand name: Is it a good idea?


Many sellers who first start out with an Amazon private label business are concerned about their brand name and everything that goes with it being solely theirs. It’s an understandable concern but Scott doesn’t feel it’s that important at the beginning. Why? Because getting started is a very time consuming and difficult process. Your learning curve is very high. Taking the time to figure out the brand name/trademark issues is a waste of energy at that point. You need to focus on making the business successful first to see if it’s even worth trademarking any brand names. Scott’s got lots to say on this issue so be sure you listen to get all the details.


Should Amazon Private Label sellers have insurance to cover themselves for liability issues (like customers possibly being injured using the product)?


Business insurance is something many beginning sellers don’t consider as a cost of doing business, but it’s very important. On this episode of The Amazing Seller a listener asks about the possibility of a customers being injured using his product and what steps he should take to protect himself and his business from lawsuits. Scott’s first piece of advice is to not sell things that have a high risk of injury (nunchucks, throwing stars, etc.). But secondly he highlights the fact that once you begin selling  a certain amount of products Amazon will require you to have liability insurance and will ask you to provide proof of it. That’s something you need to be ready with when that time comes. Hear Scott’s explanation of the policy and how you can go about finding the right kind of insurance for your needs, on this episode.

What’s the best way to avoid high customs charges when ordering large quantities?


It was back in episode 32 when Scott shared about a shipping mistake he made that cost him $1,082.00. Today a listener asks about a similar issue, wondering how to best go about arranging the shipping of large orders to the U.S. so that customs fees and costs are minimized. There are varying guidelines that shipping companies use regarding their calculation of the fees incurred at customs, but there are also things your product supplier can do in terms of how they package and invoice the shipment to help you minimize customs costs. Listen to Scott’s explanation of this confusing issue to make sure you are not incurring more charges than you should, on this episode of The Amazing Seller.

Have you made the most of Scott’s free resources? The Private Label Workshop is a great one you should attend!


If you’ve listened to The Amazing Seller for any length of time you know that Scott’s not one to hold back information. He’s eager to share what he’s learned so that you can have every tool you need to make your private label business a success and a blessing to you and your family. One of the best and most comprehensive things Scott’s created is his “Private Label Workshop,” a weekly, live, FREE webinar that teaches you the 5 steps to finding, launching, and selling an Amazon product successfully. If you’ve never been a part of his workshop, now is the time! You can find all the details and sign up for the next workshop at



  • [0:05] Introduction of this episode of “Ask Scott” - where you can get your questions answered by Scott!
  • [0:58] How you can submit your question.
  • [1:10] A situation highlighted on the TAS Facebook community!
  • [6:21] QUESTION 1: How should I go about trademarking a brand name in light of possibly wanting to sell different products in the future?
  • [12:58] QUESTION 2: What sort of insurance should I have in place in case a customer gets injured using my product?
  • [21:45] QUESTION 3: I’ve just placed an order for over goods from China, with a unit cost of $22. What’s the most efficient way of shipping orders this large and avoiding customs issues?


LINKS MENTIONED IN THIS EPISODE - Ask your question! - the TAS Facebook Community


The episode about Scott’s shipping mistake -


Scott’s free workshop  -

Direct download: TAS127.mp3
Category:general -- posted at: 4:00am EST

Welcome back to The Amazing Seller podcast. Scott’s excited (as usual) to bring you some actionable tips about how you can maximize your sales on the private label products you’re selling on Amazon. Today’s episode covers a problem that’s becoming more and more frequent for Amazon sellers. What is it? As the market become more and more crowded and others jump on the same bandwagon of products that you have, you’ll see pricing become one of the main differentiators motivating product sales. A price war has begun. Scott’s been experiencing that with his very first product and has been working to overcome the difficulties presented by it. But it’s not all bad news? Why? You’ll have to listen to hear Scott’s explanation so you can get the full gist of how he sees this difficulty as an opportunity.


Differentiation is an important thing when it comes to a price war.


One of the things Scott has discovered through a recent price war that has ensued in one of his product categories is this: The more unique and attractive your product is, in ways that are different from the competition, the more likely you’ll be to demand the price you need and want because buyers will be more willing to purchase it because of its uniqueness. That could have to do with either product design or packaging and Scott’s the first to say that since the product in question was his first product, he didn’t pay attention to those issues as much as he should have. But he’s glad he didn’t. That sounds like a strange thing to say… but Scott’s got a great reason for saying it that you can hear on this episode of The Amazing Seller.


A great tactic for a product with slipping profit margins.


When was the last time you went to the grocery store? Have you paid attention to the coupons that print out when you are at the register? They’re discounts based on what you purchased that are designed to lure you back into the store to buy that product again at a discount. Why would they offer you an opportunity to buy the same product for less? Because they’re betting that when you do come back into their store you’ll buy more than just that one product. They’re willing to give up some income on one product for the probability that they can get you to buy more when you make that purchase. Today Scott’s going to suggest that products that begin to lose their profit margin can be used in the same way. How do you go about it? Scott’s got some great ideas that he’s eager to share with you on this episode, so make sure you listen.

Bundling could come to the rescue of a lower profit margin.


Scott always believes there’s a way to continue benefitting from the hard work he’s put in, in the past - and he wants you to think the same way. If your product used to bring in lots of cash but is slipping because of competition, you can’t give up! You’d be bailing out on all that hard work. One of the things you can do is to look over the “also bought” listings that show when you view the product in question and consider creating new products to bundle with it based on those results. THAT is a great idea that Scott unpacks for you on this episode and it could be the very thing to save your product’s usefulness and keep your business rolling along just as it always has. Find out more about how to make those bundles happen on this episode.


If your product is being undercut by a price war see if you can create a variation.


Products that have variations - such as color, size, features, etc. - provide the buyer an additional opportunity from your company that they wouldn’t have otherwise. You want to make sure that you’ve got every hook in the water you can have, and a variation on your current product could be a masterful way for you to gain attention you’re losing to competitors who are undercutting your price. It’s one example of finding a way to offer something that your competition doesn’t and to do it in a way they can’t. It’s about differentiation and you can do it to keep your products selling. Scott’s got more ideas about how to go about it on this episode!




  • [0:05] Welcome and introduction to this great episode.
  • [1:10] A TAS community member’s comment that Scott is excited to read because it pertains to this episode.
  • [4:41] Your invitation to be part of the TAS Facebook group.
  • [6:20] How Scott got into a pricing war with one of his products and how it has impacted his sales and positioning.
  • [13:08] Lessons learned from this experience so far - good and bad.
  • [17:02] How to continue to use a product that is part of a pricing war.
  • [18:02] Including an Amazon coupon on his lead-in (cheaper) product to use it as a lead magnet to introduce your other products.
  • [20:57] Feed an external promotion to another podcast through the price war product.
  • [22:01] Create other related products.
  • [22:29] Use the “frequently bought together” possibilities to brainstorm relevant bundles involving that product.
  • [23:40] Add a variation product to add to the price war product.
  • [28:04] Why you can’t let this sort of thing keep you from taking action.
  • [28:15] The usefulness of an authority website to feature your products.
  • [30:44] Recapping your options when a price war hits.



Scott’s free workshop  - - the TAS Facebook Community

Direct download: TAS12620.mp3
Category:general -- posted at: 4:00am EST

Every entrepreneur has a story. It’s the path they followed to success that was either planned for accidental. But for those who know how to learn, how to work hard, and how to hustle, the path will work itself out in the way it should. Today Scott shares his entrepreneurial story with you because he wants you to see what’s possible if you are willing to keep moving and work to see yourself succeed. It’s a story of fits and starts, experiments and hard lessons learned, and the discovery that working for himself was the best thing he could do. You’ll be inspired by this blue-collar, hard-working story that has led to amazing success.

What do you do if you graduate high school with no plan for the future?


Scott grew up on a blue collar home. When he graduated college there was no college fund that had been saved up and no expectation that he’d pursue college. So when he graduated he had no idea what he was going to do with the rest of his life. Through a series of trial and error and many lessons learned from a series of jobs, he discovered that working for himself and for his own family’s needs was much smarter than working for someone else. That lead to a whole new world that you’ll hear about on this episode.

Digital product sales opened his eyes to a whole new world.


By building out and working their own photography business Scott and his wife were able to create templates and systems they could use over and over to make their workflow and process work smoothly. When Scott became aware of the fact that many people were selling their own creations online, he and his wife started talking about the possibilities. They concluded that they should give it a try and they created a photography course to put online. Scott created the course, set up the website, began promoting the launch, and they waited. Within hours thousands of dollars was coming in. It was the beginning of an online business career that continues today. Hear the details of Scott’s story and how he learned that if you want to see success, you’ve got to take action.


There will always be self-doubt and fear.


But Scott Voelker learned through his journey, from high school to present day, that those voice threaten but can’t really hurt you. You’ve got to set aside those doubts and fears and push forward to find the open doors of opportunity that you can take to a better life. It’s pushing through the obstacles and doing something, taking action, to move yourself forward to a better tomorrow. Scott’s story is inspiring simply because he’s an example of what can happen when you fight to make it happen. Listen to Scott tell his story on this episode. You’ll love it.


Success leaves clues.

All along the way Scott read, learned, taught himself the ropes in a new field of endeavor, all because he believed that if someone else could achieve success, so could he - and he believed that their success left behind clues of how they got there. It was finding those clues and understanding how to apply them to his situation that enabled Scott to flex, pivot, and keep trying when others might have quit. Today, he’s doing things he never imagined, teaching people, leading weekly webinars, and running a business that allows him to live the life of freedom he desires for himself and his family. Be sure to listen. You’ll be encouraged by Scott’s enthusiasm and drive.

Direct download: TAS125.mp3
Category:general -- posted at: 4:00am EST

October 2015 marks the one year anniversary of Scott Voelker being a private label seller on Amazon. Throughout that time Scott has been very transparent regarding his costs and earnings because he wants you to see the reality of an Amazon sales business and because his efforts are as much for your sake as they are for his.


So in that spirit Scott’s bringing you THIS BONUS EPISODE that highlights his costs and earnings for this first 12 months as an Amazon Private Label Seller. He’s also going to give you his biggest lessons learned to help you avoid some pitfalls and optimize your business in light of what he’s learned. Scott’s private label business is doing very well and he’s excited to share his real numbers with you. Thanks for listening!




  • [0:05] Scott’s introduction to this BONUS episode.
  • [2:00] Sales figures for the first 12 months - $307,000.
  • [5:53] October’s revenue and numbers (2015).
  • [8:28] Comparison of Scott’s first month and his most recent month.
  • [10:57] Mistakes Scott made on his first products in terms of pricing.
  • [13:00] Building out an authority website as a “next step.”
  • [14:14] Thoughts about selling his business and authority site in time.
  • [15:17] Joining a friend on a second brand.
  • [17:15] Scott’s invitation for you to share the podcast and join him on Periscope.




Get the Periscope app -  - search for @ScottVoelker


Scott’s free workshop  -


Direct download: BONUS_201220Month20Income20Report202B20Lesson27s20Learned.mp3
Category:general -- posted at: 4:00am EST

Your Amazon sales question are answered here! Yes, it does seem too good to be true but just give this episode quick listen and you’ll see that Scott Voelker doesn’t hold anything back. He takes your real life, honest questions and applies his vast knowledge of product research, selection, modification, listing, marketing, and sales, and puts it to work by answering your questions. This episode features questions about Best seller rank (BSR), getting custom products created, and using PPC data to optimize results. Sit down, grab something to take some notes, and get ready to learn how to take your private label business to the next level.


Connect with Scott on Periscope for live interaction!


Scott’s having a great time using Periscope, have you connected with him there yet? Periscope is a live video streaming app that enables you to watch and interact with Scott live anytime that he has something to share (and he’s got a lot to share throughout the day). His thoughts might be on Amazon sales or just business in general, but you’ll get something actionable out of every conversation Scott has on Periscope. To get the app for your phone head over to and then search for Scott Voelker once you’ve got it installed. It won’t be long before you’ll be “scoping” with Scott!


What is BSR (Best Seller Rank) and how can I use it in my product research?


One of the key stats you want to discover when you’re researching a potential product niche is what Amazon calls BSR (Best Seller Rank). It’s the number that shows how well a certain vendor’s products are selling on Amazon and it tells you whether or not a product niche is one that is worth your time and effort to get into. In this episode Scott’s going to run through the bare bones way of figuring out best seller rank and also show you how you can use software to automate that aspect of your product research process to speed up the time it takes you to decide on a product and get it to market. You won’t want to miss it.


I found a great product niche but I can’t find it on Alibaba. How can I get a custom product made?


A listener called in to ask Scott about a product niche that he’s very excited about, but he can’t find anything even similar on Alibaba from wholesale companies. What should he do? Scott’s idea is that he can use Alibaba to provide a drawing or description of what he’s looking for and find out how much a supplier might charge him to create the product from scratch. It’s a great way to differentiate yourself in a busy market and also a sure fire way to keep your product listings from being hijacked. Scott walks through the specifics of what he’d do if he was in this listener’s shoes so take a little time to pick up some tips.

Using your PPC data to tweak your campaign for better results.


Wow… the listener who called in this question has some amazing things going on in his Amazon pay per click campaign. He’s making tons of sales at great margins, but he wants to know what he should do next to optimize things even more. You won’t believe how detailed Scott gets with this, taking the guy through the Amazon dashboard step at a time to get him to the exact report he needs to look at to find out how he can optimize his returns even more. If you’re curious about a practical way that PPC can be used to increase profits, you’ll want to hear Scott’s explanation on this episode of The Amazing Seller.




  • [0:05] Welcome and introduction of this episode: Ask Scott!
  • [1:18] How you can connect with Scott on Periscope.
  • [3:00] The TAS Facebook community and how you can get involved.
  • [5:39] A shout out to Phil, a TAS community member!
  • [6:34] QUESTION ONE: I’ve got a couple of questions about product research, can you help?
  • [18:57] QUESTION TWO: I’ve found a product I want to offer but can’t find it on the supplier websites. How can I get someone to create it for me?
  • [26:37] QUESTION THREE: Can you help me tweak my PPC campaign given the numbers I’m receiving?

LINKS MENTIONED IN THIS EPISODE - Get your questions answered! - get on Periscope to connect with Scott live! - Scott’s new book - go get your copy!


Scott’s free workshop  -


Jungle Scout - OR use Scott’s affiliate link at ($10 discount) - the TAS Facebook Community - Greg Mercer’s episode about Jungle Scout


Chris Schaeffer episode on Amazon PPC Updates -



Direct download: TAS124.mp3
Category:general -- posted at: 4:00am EST

There’s a lot of talk in the Amazon sales communities that the market is getting saturated, that Amazon is getting flooded with sellers and that opportunities are diminishing. Is it true? If you simply throw a generic product on the Amazon sales engine and there is lots of competition for identical or similar products, maybe so. But you don’t have to stop there. In this episode Scott Voelker is going to walk you through some very simple things you can do to make your private label products stand out in a crowded market. This episode is loaded with practical ideas and tips to make your products different and attractive even if this market is crowded.


You need to think about your market, not just one product.


When offering products on Amazon you’ve got to keep in mind that you’re not just selling a product, you’re entering a market and you want to DOMINATE that market by offering products that meet the needs of the market in unique and truly helpful ways. What does that mean practically? It means you don’t just want to load up your seller account with products, you want to make your products themselves unique so that they get more eyes on them, more attention, and eventually more sales. You want your product to be the top selling product, the most popular product, and you do that by making sure that your items are customized in ways that matter to the end user, the customer. In this episode of The Amazing Seller Scott walks through 5 ways you can make your products stand out so they can be positioned to take over your market.


The text you put on your product page matters - a lot.


Product descriptions are one of your main opportunities to make your product stand out, to outline and specifically highlight the difference between yours and those of your competition. You’ve got to become adept at telling about your product in ways that catch attention and draw people to give your product a second look. You can do that through the use of words like “professional” or "heavy duty.” Those words communicate quality and value that is not true of every product in the niche. That way you can appeal to certain groups of buyers, like those who use your type of product in a professional capacity. There’s a ton more that can be said about this issue, and Scott covers a lot of it on this episode, so give it a listen.


Oversized items can expand your sales in ways you’ve never considered.


Most Amazon sellers don’t stock oversized items for many reasons. They may have a higher cost so it’s a more difficult place to enter a market. They typically cost more to ship to Amazon so there’s another barrier. But if you can get your mind around one simple fact you’ll see that oversized items might be your ticket to success. What’s that fact? It’s that most other Amazon sellers are staying away from oversized products for the same reasons you are. That leaves a huge hole in the market that you can fill. So as your business becomes more profitable, consider investing in oversized items as an addition to your product line. You could be stepping into a vacuum that’s been left in the market that will set your company apart in your niche, and begin capturing sales that nobody is currently meeting. Scott’s got more to say about oversized items, so be sure to listen.

Customizing your products means more than just putting your logo on it.


Lot’s of Amazon sellers understand the need to have products that are difficult to copy or imitate. But there’s more to it than simply putting your logo on it. You’ve got to research your market niche to find out what customers are looking for and figure out a way to provide it for them. How do you do that? One powerful way is to check out the reviews on products within your niche. Oftentimes customers will tell you exactly what they wish was different about the product they just bought. As you read more reviews you’ll begin to see patterns. Those wishes are actually requests for YOU to make a better product especially for them. That’s just one way you can learn how to customize products for more Amazon sales, so listen to this episode of the Amazing Seller to get more ideas for product customization.



  • [0:05] Welcome and introduction of this episode: Optimizing your product listings on Amazon and discover what you can do differently to stand out.
  • [2:22] How you can follow Scott on Periscope.
  • [3:27] An iTunes review Scott loved!
  • [5:44] Going after your market, not just a product.
  • [6:05] Building variations into your products through bundles, accessories, or both.
  • [12:07] Position your products to a certain market through your written copy.
  • [14:28] Going after oversized items.
  • [16:58] Going after higher priced items.
  • [16:57] Create your own customized products.
  • [19:39] A quick recap of Scott’s 5 tips for optimizing your products for more sales.
  • [22:14] Tips for digging into your market to discover how to make better products.
  • [25:24] A post from the TAS Facebook community that illustrates the need to take these steps.
  • [30:25] The Jungle Scout app and how you can get it.




The episode featuring Tayson Whitaker -


Scott’s free workshop  - - the TAS Facebook Community - (affiliate link) - get your discounted version of Jungle Scout - Greg Mercer’s episode about Jungle Scout

Direct download: TAS123.mp3
Category:general -- posted at: 4:00am EST

Welcome to this episode of The Amazing Seller. Today Scott’s got a couple of very important things to cover and he doesn’t waste any time getting to them. Both come from today’s guest, Matt Ward. The first has to do with some tweaks he’s making to the process he recommends for introducing your very first Amazon product to the market. The other issue has to do with a unique strategy that Matt is using to get reviews for his products. It’s an interesting idea and Scott’s not sure what he thinks about it  yet, but he wanted to you to hear about it so you can make up your own mind. We’re also going to hear what Matt’s doing to prepare for a smooth exit from his private label business when he’s ready to sell it. All of that and lots more details are on this episode.


There is more than one way to launch your Amazon product.


Today’s guest, Matt Ward is living proof of that. One of Matt’s strongest beliefs is that Facebook is one of the greatest email list building services in the world. How does that work? Matt has become a member of many FB groups and builds his relationships inside those groups with an eye toward making connections that could eventually get people onto his email list for product discounts, purchases, and announcements about new products he’s developing. Within a matter of days he found himself building a pretty substantial email list simply by making a 50% discount offer to anyone who sent him their email address. It’s how he builds a list to help him not only with one product but with a series of products that are in the same niche. Hear more about his approach to using Facebook in this episode.


“I would never sell a product that didn’t connect with other products.”


That’s what Matt Ward said when Scott asked him if his products were related within a specific niche on  Amazon. He’s convinced that it makes the most sense to build a business, not just a few scattered or unrelated products that bring in money. The business approach enables him to tie the products together in a way where cross promotion is natural and the same people who buy one of his products would naturally be interested in the others. It’s smart business and it works. You can hear more of what Matt’s got to say about his approach to Amazon Private Label sales on this episode of The Amazing Seller.


Do you have a follow up sequence for your email list?


For that matter, do you even have an email list at all? Scott’s long said that building an email list of people who are interested in what you have to offer is essential to making future product sales and launches happen much faster and with greater overall success. Matt Ward, today’s guest, agrees.  He’s been able to use some of his blog content as trickle-out content that he sends through is email list to keep his customers or interested prospects engaged with his brand. That way he’s able to stay top of mind… and when a new product comes out, they are used to hearing from him already. That’s just one of the gold nuggets Matt shares on this episode so make sure you take some time to listen to how he’s running his FBA business, on this episode.


How important are Amazon reviews for your product ranking?

Matt Ward (today’s guest) is convinced that product reviews are essential, but not because they help your product rank higher in Amazon. He’s got a few products that are going up against competition that has thousands of reviews, but his product, which only has 50 reviews, outranks theirs at times. What’s the catch? He’s outselling them most of the time. He’s convinced that ranking on the search page in Amazon has to do with your sales volume more than anything else. Reviews are good for social proof, showing prospective buyers that your product is legitimate and that you are a trustworthy company. Matt’s got lots of insights to share and you can hear all of them on this episode.

Direct download: TAS122.mp3
Category:general -- posted at: 4:00am EST

Welcome, welcome, welcome! You’ve found the place where Amazing Amazon sellers come together to get their Amazon private label sales questions answered by someone who’s becoming increasingly successful doing exactly that. This is the Friday “Ask Scott” session of The Amazing Seller podcast, where Scott Voelker answers your questions about selling on Amazon. The questions today are all over the board - what to do in a crowded market - how to go about setting up a brand to sell in a few years - what to do about sea freight issues - and how to use the new Amazon PPC. As you can see, there’s a lot to learn on this episode so stick around and hear Scott’s advice!


Does a crowded market automatically mean I shouldn’t try to introduce a new product?


Scott gets this question all the time and he says that whether or not the market is crowded is not the thing that matters. Why? Because many people will make the attempt at selling on Amazon on a whim, or will introduce a product into a hot market on a hunch without doing the research and work needed to ensure that their product is going to rise to the top in that market. What winds up happening is that those sellers have sent in lots of products to their Amazon warehouse and they’re just sitting there. So when you look at a category that has 100 competitors, it’s likely that many of those are not selling at all. So how do you discern the right thing to do? Scott’s got a clear answer to that question on this episode!


I want to set up an entire product line on Amazon for the purpose of selling the entire business 3 to 5 years from now. Do you have any tips for me?  


It’s becoming more and more common that savvy sellers are recognizing the opportunities that could come of building a very competitive and popular brand for the very purpose of selling the entire business they’ve built sometime in the future. Why does that strategy work? Because there are many, many people out there who have the money to get into a good, steady-income business but don’t have the skill (or don’t want to learn the skill) to build that business themselves. It’s THOSE kinds of people who are ideal candidates for buying an Amazon private label business like this listener is asking about. So what tips and tricks would position this seller to best sell his business when the time comes? Scott’s got plenty to say about this and you can hear the entire thing on this episode.


My supplier is insisting that they will ship to my local port… but my city doesn’t have a port. What should I do?


Sometimes sourcing products from China or other foreign places brings with it a certain set of difficulties that you don’t always expect. One of those is the misunderstandings that come from the challenges associated with language barriers. It can become very difficult to communicate exactly what you want or need and you’ve got to know how to be clear, patient, and kind as you work out those details. This seller is running into that issue regarding shipping and isn’t sure what to do. Scott’s advice is pretty simple: You take the lead and tell the supplier how you want the product shipped to you. If they are unwilling you may need to find a new supplier. OR, if you want to go the sea route, Scott’s got a resource for you to consider. Check it out on this episode.


Amazon PPC has changed… do you know how to use the match types?


Amazon Pay Per Click used to be set up so that the only way you could position your ads was on a “broad” match type. That approach costs you more money for ads that aren’t going to convert and gets you less sales. But Amazon’s recent changes do away with that problem. Now you can do PPC campaigns on three match types, “broad,” “phrase,” and “exact.” A listener on today’s show wants to hear Scott’s approach to using those three match types and Scott’s not one to disappoint. His explanation should help anyone unfamiliar with Amazon PPC to sort out the differences and set up a campaign that will do exactly what they want. Hear it all on this episode.




  • [0:03] Scott’s welcome to this episode of “Ask Scott.”
  • [2:58] A shout-out to a TAS community member, Chris!
  • [3:36] QUESTION ONE: A question Scott received this morning… What happens when I go into a market and see that there are many people selling it? Should I give up on that product?
  • [7:23] QUESTION TWO: Do you have any tips or tricks to place an entire brand into a competitive market just to sell the business in 3 to 5 years?
  • [12:55] QUESTION THREE: I’m a new guy to Amazon sales and my supplier is saying they will send the product to the local “port.” My city doesn’t have a port, so what should I do?
  • [19:27] QUESTION FOUR: Can you give me some guidance about using the various match types in Amazon PPC?




Scott and Chris’ free workshop  - - the TAS Facebook Community


How you can ask your question -


Periscope -


Twitter -


The episode on Amazon’s new PPC -

Direct download: TAS121.mp3
Category:general -- posted at: 4:00am EST

There are very big companies that have made private labeling on Amazon their sole source of income and revenue. Wouldn’t it be great to get a behind-the-scenes look at how these big companies that create multiple brands go about doing business on Amazon? Well in today’s episode of The Amazing Seller that’s exactly what we have. Scott’s guest is Jason Brunson. Jason is not only an Amazon Private Label seller himself, he’s also worked for one of those large companies for a number of years and walks us through the step by step process of how these companies go about doing everything, from product research, to optimization of their listings and product fulfillment. It’s a great episode with lots of tips and encouragement. Be sure you give it a listen!

Getting started on Amazon with Arbitrage through used book sales.


Jason and his wife heard about the possibility of selling products on Amazon and decided to give it a try. Their first venture was using the arbitrage model. They chose to find good used books to sell on Amazon and actually made a decent amount of income each month. That’s when Jason saw an advertisement on Craigslist that was offering positions to people to work for a company that sold a variety of products on Amazon. He applied and was hired. At first he worked in the customer service area but very quickly was moved to marketing, where he worked on Amazon listing and product sales. He eventually took what he learned at his place of employment and started applying it to his own Amazon business and now is doing his own private label sales. As usual, Scott’s got lots of questions so be sure you listen so you can glean from Jason’s experience.


How does a company with 8 brands and 1500 SKUs operate on Amazon?


Believe it or not, the larger companies appear to do their product selection and research as well as their marketing and product sales very similar to what the “little guy” Amazon sellers do. The main variables have to do with the company’s willingness to try products and order larger batches to find those winner products. But in the end, the result is the same. They eventually find products that will sell consistently and use them as a basis to build a new brand. From there, you guessed - they add products to the product line and build out the brand. What do they do with all the products they’ve tried but haven’t turned out to be good sellers? You’ll have to listen to the episode to find out, PLUS hear lots more tips and insights Jason gives us, on this episode of The Amazing Seller.


Filling in the income gaps during slow times of the year.


One of the things Jason Brunson shares with Scott on this episode of The Amazing Seller is that the larger companies are pretty strategic at making attempts to balance out their product sales throughout the year. That means, for example, that since fall time is a slow part of the sales cycle, they’ll intentionally search for products that sell better in the fall time to add to their product line. This enables them to start generating income during a time when sales are usually down. Naturally, that balances out their income stream. Can you do this in your business? Scott thinks it’s not only possible, but necessary. You can hear his comments and Jason’s insights from what his company does by listening.


How can you find gaps in a market that you can fill?


Today’s guest, Jason Brunson, has worked for a company that has over 1500 SKUs in their Amazon account. They’ve worked hard to choose products that fill gaps in their existing markets. This enables them to get sales that others are missing by offering something unique but potentially in demand. Jason said that in order to figure out what those products are they look at a number of things going on in a particular product niche. What are those things? Well, they’re too many to list right here so set aside some time to listen tot his episode and you can find out. Grab your pencil and paper, you won’t want to miss any of them!




  • [0:03] Scott’s welcome to this conversation about Big Amazon businesses.
  • [1:48] A quote shared inside the TAS Facebook group.
  • [3:37] Introduction of today’s guest, Jason Brunson.
  • [4:44] Jason’s first moves on the Amazon platform - selling books - how it worked or him and why they chose that path.
  • [7:15] The margins to expect in used book selling on Amazon.
  • [8:14] Jason’s job with a larger company - handling over 1500 SKUs.
  • [11:08] How the company operates - 5 brands - broad niches
  • [11:47] How this big company does product research.
  • [15:09] How does the company determine the number of units it should start with?
  • [16:25] Using seasonal items to fill in sales gaps within the year.
  • [17:47] What does a launch process look like for this company?
  • [19:16] The use of Amazon PPC for this company’s strategy.
  • [20:26] Jason’s move into Amazon Private Label on his own.
  • [21:42] The things Jason has done in his own company that he doesn’t do at the big company.
  • [22:42] Jason’s product launch process.
  • [24:09] How long does it take Jason to see consistent sales?
  • [25:31] Jason’s business currently runs on 8 SKUs.
  • [26:45] Finding gaps in a market.
  • [28:32] The importance of ranking in Jason’s mind.
  • [29:42] Jason’s thoughts about the new Amazon PPC.
  • [30:24] Is bundling a good way to make more sales?
  • [32:01] Is Amazon becoming too saturated?
  • [34:00] Jason’s thoughts toward the future.
  • [36:11] The importance of reinvesting of your business.
  • [36:56] How do you get rid of products you’re not selling?
  • [38:29] What is Amazon Marketing Services - and how does it work?
  • [46:47] The best place to connect with Jason.
  • [47:80] Scott’s summary of the conversation.



Scott and Chris’ free workshop  - - the TAS Facebook Community

Direct download: TAS120.mp3
Category:general -- posted at: 4:00am EST

One of the most difficult dragons to slay as a new Amazon Private Label Seller is the issue of learning and using Amazon Pay Per Click (PPC). It can be a confusing and difficult thing to learn. But you aren’t alone in the process, Scott’s here to help. Amazon recently made some changes to their PPC platform and Scott’s put together this episode to help you understand the platform as a whole, learn about the changes, and know how to use Amazon’s PPC platform to get more sales for your Amazon Products. Sound like something you’re interested in? Then grab a pen and paper and get ready to take notes because you’re about to get the whole scoop, step by step on this episde.

Isn’t Amazon PPC a confusing thing to learn?


Today’s guest, Chris Schaeffer doesn’t think so. He’s been an ecommerce and internet marketing specialist for years and he says that it’s very easy. The new tweaks Amazon has made to their pay per click functionality makes it even easier than ever to maximize your marketing budget and increase your sales at the same time. In this episode Scott and Chris walk through the changes to the PPC interface and tell you exactly what the options mean, how to use them, and how to step by step increase your sales using Amazon Pay Per Click. It’s an amazing free resource for you today on this episode.


The 3 different types of keyword matches in Amazon PPC and how to use them.


The main changes to Amazon Pay Per Click that have come down the pike are the addition of some options for choosing the type of PPC campaign you want to run. Using these tools makes it much more likely you’ll get your target buyers to see and click on your ads. The types are “broad”, “phrase” and “exact”, with the option of adding negative keywords (things you don’t want to rank for) as well. Using these and a little bit of patience you can figure out exactly which of your keywords are working and increase your PPC on those, which ones are not working (and remove them from your PPC altogether), and increase the likelihood of your Amazon private label sales. This episode walks you through how to do that, step by step.


Once my product is up and running and making decent sales, can I turn of PPC?


Today’s guest, Chris Schaeffer is a PPC and marketing expert and he says that you should never turn off your Amazon PPC campaigns, and here’s his reason why: What’s the worst that could happen? You have two top listing on the first page of the Amazon search - they click on your ad instead of your organic listing - and you still get a sale (more than likely). That’s it. You always want to make sure that your products are being seen OVER your competition, that way you will have the ability to dominate the market when they don’t. Find out how Chris suggests you set up your entire PPC campaign by listening to this episode.


Why learning Amazon PPC is so vitally important to your Amazon Private Label business.

If you learn how to use amazon PPC you’ll have a huge advantage over your competition. It’s the only sure-fire way to get your products in front of those who are looking for exactly what you have to offer. Your competition is likely not going to take the time or make the effort to learn this fairly simple way of getting your products up in the Amazon rankings, so that means you’ve got a secret weapon you can use to advance your business ahead of theirs. Don’t be fooled into thinking that PPC on Amazon is too difficult to learn. It’s not. This episode can take you way down the road to learning PPC and getting on your way.

Direct download: TAS119.mp3
Category:general -- posted at: 4:00am EST