Rock Your Brand Podcast

Do you have questions about selling on Amazon?

 

If you do, you’ve come across the best resource to teach you how to be an Amazon FBA seller in a profitable way that can get you out of the 9 to 5 rat race and into your own business that is legitimate and lasting. This episode is #19 of Scott’s Friday Q&A sessions where he answers your questions so that you can learn how to sell on Amazon profitably. If you’d like to have your own questions answered, you can ask them at http://www.TheAmazingSeller.com/ask

 

Should you set up your Amazon Seller account without LLC or incorporation paperwork?

 

That was one of the questions asked on this episode of The Amazing Seller. While Scott is not an attorney or tax accountant (and suggests you contact one with your questions before you get rolling), he does have an opinion about the question. His view is that you should approach your Amazon sales as a business, and set it up that way from the start. You want the protection and security of the legal entity that LLC or incorporation can provide you. You also want to make sure you’re keeping your taxes separate from your personal income. Again, check with a tax accountant or lawyer for the full picture, and listen in to this episode to hear the other questions and Scott’s answers.

 

How can you estimate your product costs and profits accurately?

 

It’s a very important question because you need to stay on top of your costs so that you know that what you’re doing is truly profitable and not just wishful thinking. Costs include everything from the actual price you pay for your products, to shipping, to customs fees, to Amazon seller fees. How do you keep it all straight? That’s the question one listener asked in this episode and Scott gives his best answer, including some resources you can use to help you estimate things so that you’re not caught off guard. That’s on this episode of The Amazing Seller.

Is Bundling products together worth it?

 

It all comes down to cost. Every step you take with your products, from shipping to packaging to branding, is going to add to the cost of your products. There are companies that can receive your products and package them together as you like, but again, it’s an increased cost to you. You can also package those products together yourself, but it will take time and you’ll need specialized packaging with your branding and logos on it. Either way, the cost is more by bundling products. But that doesn’t mean you shouldn’t do it. Bundling can be a powerful way to expand your brand image on Amazon and provide more value to your customers. Listen to this episode to find out how Scott would approach bundling.

 

Are you eager to learn how to be a Private Label Amazon seller and want it in an all-in-one package?

 

If so, you need to get into Scott’s Private Label Classroom. It’s a resource packed with step by step videos, downloadable worksheets, and nuts and bolts descriptions and explanations of how the Amazon sales process works, how you should go about researching and buying products for sale on Amazon, and how you can set those products apart with your own private label and get your business rolling. You’ll go beyond that to learn how to drive traffic to your products and solicit reviews from your customers so that your products can go even higher in the Amazon search rankings. If you’re interested, check it out at www.PrivateLabelClassroom.com

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

 

  • Welcome to this episode!

  • iTunes reviews from The Amazing Seller listeners - escaping the 9 to 5 rat race!

  • QUESTION 1: How do you go about calculating costs and profits? I don’t want to miss anything.

  • QUESTION 2: Should I set up business checking accounts and LLC documents before I set up my Amazon seller account or can I just get going and change it later?

  • QUESTION 3: I’m considering bundling some products to set myself apart. Is this a good idea? How should I go about it?

  • QUESTION 4: I’ve already applied to sell in a variety of territories and don’t have products for sale yet. Now I’m getting all kinds of paperwork to fill out. What would you do in my situation?

  • Your invitation to have your questions answered on the podcast - http://www.TheAmazingSeller.com/ask

 

LINKS MENTIONED IN THIS EPISODE

 

Scott’s free workshop  - http://www.TheAmazingSeller.com/workshop

The Amazon Cost Estimator - https://sellercentral.amazon.com/hz/fba/profitabilitycalculator/index?lang=en_US

www.PrivateLabelClassroom.com - Scott’s videos and handouts guiding you through the Amazon sales wilderness.

www.Uline.com

www.SalesBacker.com

Direct download: TAS079.mp3
Category:general -- posted at: 4:00am EDT

Amazon PPC is not all that hard

 

You just need to take the time to learn the platform and how to use the tools at your disposal to target the exact people you’re trying to reach with your ads. But most Amazon sellers don’t take the time to learn the platform well enough, so their PPC ads don’t have as much impact as they could. A ton of your sales can come through PPC if you will take the time to develop a strategy to use the tools for the powerful purpose they were created for. In this episode of The Amazing Seller, Scott’s going to walk you through the top 7 mistakes Amazon Sellers make when using PPC and how you can avoid every one of them.

 

PPC on Amazon is about more than just the obvious keywords

 

That’s because it’s impossible to get into the mind of the people who are searching for what you have to sell. You don’t know how they think about the product, or how they formulate their search query. You’ll tend to pick the most obvious keywords, which is good, but the people searching for your product may search for it in ways that are not so obvious. There are very simple ways you can find a clearer picture of the other keywords and phrases buyers are using to search for your product and you’re going to hear about those methods in this episode.

 

If you’re going to make PPC work for you, you have to check your data regularly

 

When you first set up an Amazon PPC campaign, you won’t have everything dialed in to its maximum potential. You just won’t, it’s not possible to hit it just right the first time. You should view your first attempts at PPC as an experiment that will show you what you need to do to dial it in to its maximum potential. That means you check out how it’s working and make tweaks as you go along, refining your PPC effectiveness as you go. So don’t set your PPC campaign and leave it alone. Watch it, beginning 7 days after you set up your campaign. Once you reach that 7 day threshold, begin making minor adjustments. Find out the details about how to do that on this episode of The Amazing Seller.

 

The way PPC benefits your Amazon products

 

PPC is one of the things that pushes your product higher in the search rankings because it puts your product directly in front of the people who are searching for it. When they click through your PPC ad and eventually purchase your product, your product just got a boost in Amazon’s search algorithm because it is seen as a more legitimate product. That’s when you need to follow up with your email sequences to generate more reviews - which in turn moves your product up in the sales process. It all begins with a sale, which begins with driving traffic to your product through Pay Per Click (PPC).

 

YOU CAN GENERATE NEW PRODUCT IDEAS FROM PPC

 

Running an effective PPC campaign for your product on Amazon is great, but there’s a side benefit that most people don’t consider. As you monitor your PPC campaign you’ll come across other product ideas related to yours from the data that is shown through your PPC campaign. That data could be telling you how to add to your product line in a way that will set you apart from other vendors and give you an appearance of legitimacy that will establish your business rather than just sell individual products. Scott covers that concept in today’s episode, so make sure you listen in.

 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

 

  • Scott’s introduction to this PPC focused episode!

  • iTunes reviews from The Amazing Seller listeners.

  • Scott’s recommendations for how to do PPC the right way (past episode).

  • MISTAKE #1: Using the wrong PPC strategy.

  • MISTAKE #2: Only focusing on the obvious keywords.

  • MISTAKE #3: Not doing enough testing regarding the keywords they’ve chosen.

  • MISTAKE #4: Not regularly checking the data and making adjustments.

  • MISTAKE #5: Hesitance to spend more money once you find keywords that work.

  • MISTAKE #6: They stop using PPC once sales begin.

  • MISTAKE #7: They don’t look at their data for possible product ideas.

  • How PPC benefits a product, and how Scott recommends you make it happen for your product.

  • Two strategies you can use to maximize your PPC campaigns.

 

LINKS MENTIONED IN THIS EPISODE

 

http://www.TheAmazingSeller.com/PPC

 

http://www.MerchantWords.com

 

Simple Keyword Tool - Get your discount to try it out - http://www.TheAmazingSeller.com/keywords

Direct download: TAS078.mp3
Category:general -- posted at: 4:00am EDT

Chris Guthrie is a superstar when it comes to Amazon sales. He’s made tons of cash through the Amazon Affiliate program but has also moved into the realm of his own Private Label products being sold on Amazon and is making a killing. He’s especially adept at building product niches on the back of product feedback and reviews, taking advantage of Amazon’s built in algorithms to move products up in the Amazon search rankings. Listen in to the extra-powerful conversation on The Amazing Seller podcast.

 

Why are reviews of your product so important?

 

Reviews are proof to a potential buyer that your product has not only been purchased, but has been enjoyed. Internet sales nowadays is highly dependent on customer reviews - they are the social proof that your product is what it says it is, and that you are a reputable seller to purchase from. If you don’t have a significant number of product reviews on Amazon, your products are going to languish at the bottom of the search results, not even being on the table as an option for the people who are searching for what you sell. How do you get more reviews for your products? In this episode Scott talks with his guest Chris Guthrie about several strategies you can use to solicit feedback from your customers to boost your product listings in Amazon search.

What about feedback? Should you ask for it? What if it’s negative?

 

There are plenty of Amazon FBA sellers who are afraid to ask for feedback because they believe that if they receive negative feedback about their products, they will take a hit in Amazon’s search algorithms. While that’s possible, a better strategy, which Scott addresses in this episode with Chris Guthrie, is to bury the negatives with tons of positives. Asking for feedback is yet another way you can boost your products in Amazon search. Scott and Chris also reveal some simple ways you can get rid of the results of some of your negative feedback, all in this episode of The Amazing Seller.

 

Plant your flag in a product niche and build your business from there.

 

That’s some of Chris Guthrie’s advice for new Amazon sellers. He believes that once you do your initial product research and find a product that you can take action with, you should do your best to get a quick “win” with that product and then branch out into other related products from there. You have to be interested in more than just making money, you have to build your business around a certain niche of products so that purchasers of your first product will be open to buying your next product as well because they’re comfortable buying from you because of their good experience with your first product. Find out more about how Chris suggests you go about doing just that, on this episode of The Amazing Seller.

 

Did you know you can automate a request for feedback from your Amazon customers?

 

That’s what Scott does, as does his guest, Chris Guthrie. In fact, Chris has created a software solution to do exactly that. Scott’s been using it and loves the simplicity and ease of use - and has seen his reviews rise to over 600, with 4 to 6 new reviews coming in on his products every day. Even if you can’t afford a product like Chris’ you can still solicit feedbacks and reviews from your customers through Amazon’s contact options. Don’t neglect this important step in boosting your products in Amazon’s search algorithms.

 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

 

  • Welcome to this Q&A episode!

  • Scott’s introduction to Chris Guthrie - an Amazon pro

  • How Chris got started - and a quick word of advice for those doing Amazon sales on the side.

  • Why Amazon feedback and Amazon reviews are so important for private label products.

  • How Chris started going after low competition products and found his preferred niche.

  • Why Chris believes Amazon to be a great opportunity for people.

  • An overview of Chris’ software Amasuite - and how he first created it in February 2012.

  • Using reviews to beat the competition and position your products higher.

  • Be careful using friends and family reviews on your products.

  • How to “plant your flag” in a certain area and expand from there with additional products in the same or complementary area.

  • Chris’ thoughts on Tomoson and what he’s heard about its usefulness for generating reviews.

  • Why Chris is more interested in how products are actually selling rather than the review count of the product.

  • Getting your first “win” is very, very important for a number of reasons.

  • How Chris views Amazon’s top 10,000 reviewers. What is their usefulness and is it worth chasing them down for reviews of your products.

  • The most important question to ask about your business decisions as it relates to your Amazon sales.

  • How to drive more traffic to your products through websites, groups, etc.

  • The value of feedback in Amazon’s system and why you should do your best to solicit those for your FBA products.

  • Scott’s method of soliciting feedback that has produced over 600 reviews on his products.

  • How Chris Guthrie follows up on product sales to solicit feedback and reviews for his products.

  • How Scott deals with negative feedback and the impact it has had.

  • Why you should present yourself to your customers as a PERSON, not a company.

  • How Scott used Feedback Genius and Chris Guthrie’s new product Salesbacker to do the actually follow up with customers through automated methods.

  • What makes Salesbacker THE go-to product for automated FBA Sales follow up.

  • Why it’s important to solicit feedback and reviews even if you have to do it without paying for an automated service.

  • Chris’ 6-day trial offer to The Amazing Seller listeners… with no credit card needed.

  • Final advice from Chris for wanna-be Amazon sellers.

  • Scott’s new podcast - http://www.SalesBacker.com/podcast



LINKS MENTIONED IN THIS EPISODE

 

Amasuite - Chris Guthrie’s software - http://getamasuite.com/

 

The episode that describes Scott’s email sequence - http://TheAmazingSeller/com/10

 

Feedback Genius - http://www.feedbackgenius.com/

 

Chris’ new product, Salesbacker - https://www.salesbacker.com/

 

Contact Chris at Chris@salesbacker.com

 

How to get Chris’ 60-day trial offer - http://www.TheAmazingSeller.com/reviews


http://www.salesbacker.com/podcast

Direct download: TAS077.mp3
Category:general -- posted at: 4:00am EDT

This is another one of Scott’s great Q&A episodes where he answers listener questions about specific issues when offering products on Amazon FBA or as a Private Label product. The reason Scott does these Q&A episodes is simple: There are lots of questions that come up AS you are doing the work of establishing your business. You need the ability to ask somebody who has been down the road to answer those specific questions, and Scott wants to be that person. In answering your questions it’s not only going to benefit you, it will help other listeners as well. So listen in and apply the answers you hear to your own business, and get started building your own Amazon FBA business.

 

Can I use existing traffic going to a website where I feature Amazon Affiliate products to feature my own products?

 

Scott was so excited to hear this question because it shows how smart the listeners to the Amazing Seller podcast are, and that this listener in particular was thinking outside the box to take advantage of an already existing traffic flow. This guy has established himself as an Amazon Affiliate, which pays 7% to him from each sale of an Amazon product he refers through his website. He’s got a substantial amount of traffic already and thought it would be a great idea to somehow feature his own product on that site to get even more profit for himself. Scott thought it was a great idea! You should listen in to hear how Scott advises him to go about it.

 

Patented products can be a tricky issue. How should you handle the possibility of selling a similar product?

 

This listener has found a wonderful opportunity in a certain product, but recognized that the product most like it in the Amazon marketplace is patented. Should that raise red flags? Should she take special steps to make sure her product does not infringe on the patent of the existing product that’s for sale? You might be surprised to hear Scott’s answer, so be sure you listen in to hear his answer to this perplexing question.

 

UPC codes to differentiate your product from others that aren’t selling so well

 

A listener has found a product that he believes will sell pretty well, but the other product that’s already listed on Amazon has very few reviews, a poorly formatted listing, and isn’t selling very well as a result. He’s wondering if he could get his own UPC for the product, create his own listing, begin soliciting reviews, and soon beat the existing product. Scott’s main concern on this one is not about the UPC code, but about the sales. Can you figure out why that’s his concern? Listen in to find out what this listener should be thinking about first.

 

Multiple products build a business, not just an income.

 

This listener knows that and asked Scott what to do when he wants to use a small amount of capital to launch many products within the same niche at the same time. He wants to get the sales flowing while the opportunity is hot and establish his brand with a number of items. Scott gives some solid advice on that approach to help the listener navigate the process of launching multiple products so he doesn’t make mistakes and waste his time and money. Listen in to find out how Scott advises him, on this episode of The Amazing Seller.

 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

 

  • Welcome to this Q&A episode!

  • One situation where Scott had the opportunity to meet with a TAS listener to discuss Amazon sales and the T-shirt design for the upcoming TAS T-shirt!

  • If you have a question for one of these Q&A episodes, submit yours!

  • Today’s questions:

    • How can I use my Amazon Affiliate traffic to offer my own product?

    • How do I deal with products that seem like great options but have a patent on them?

    • How can I create my own UPC code so I can differentiate my product from others?

    • What is the best way to launch multiple products at the same time? Is it too risky?



LINKS MENTIONED IN THIS EPISODE

 

Submit your question for a future Q&A podcast - http://www.TheAmazingSeller.com/ask

 

The Niche Pursuits Podcast with Spencer Haws - http://www.nichepursuits.com/category/podcasts/

 

The U.S. Government Patent Office website - http://www.USPTO.gov/patent

 

Jungle Scout - http://www.junglescout.com/

 

Episode 56 with Greg Mercer - http://theAmazingSeller.com/56

 

The Amazing Seller Facebook Community - http://www.TheAmazingSeller.com/FB


Register for one of Scott’s workshops - http://www.TheAmazingSeller.com/workshop

Direct download: TAS076.mp3
Category:general -- posted at: 4:00am EDT

In this episode of The Amazing Seller Scott Voelker quickly reviews what he observed about Amazon’s recent “Prime Day” and outlines why those results prove that anyone who can get products onto the Amazon platform should do so immediately.

 

Amazon is becoming a powerhouse for online sellers. Some of the sales figures for individual sellers that Scott references in this episode show that the potential for huge profits is there, and the more seasoned and reputable your listings, the more likely you’ll be able to benefit from it. Scott himself saw a ⅔ increase in sales on Prime Day without doing anything to promote his products or discount them for Prime Day.

 

Listen in to find out how you can get on board the Amazon train with your own private label products - and hit the subscribe button to make sure you don’t miss an episode of The Amazing Seller.

 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

 

  • In the car today - maximizing time and getting things done!

  • Your invite to join Scott for the Amazing Seller Meet-up at Podcast Movement in Dallas, TX.

  • Prime Day was a big event for Amazon sellers - what it was and how it worked.

  • The influence and power of Amazon Prime as an example of Amazon’s growth and power.

  • How sellers were contacted by Amazon to be featured on Prime Day.

  • Why Scott did not adjust his prices for Prime Day in any way.

  • Scott’s warning about gaming the system when it comes to titles and images.

  • The increase in sales Scott saw simply because of the traffic of Prime Day.

  • One of Scott’s friends who had a substantial increase on Prime Day as well.

  • The evidence of how getting products on Amazon will prove to be a great asset over time.

  • How one “featured” seller on Prime Day who Scott knows sold over $42,000 worth of products on Prime Day alone.

  • Why increased sales on Prime Day should result in greater reviews from your follow up sequences.

  • The importance of simply getting started!

 

LINKS MENTIONED IN THIS EPISODE

 

The Amazing Seller Facebook Community - http://www.TheAmazingSeller.com/FB

 

Link to the Amazing Seller Shirt - www.TheAmazingSeller.com/shirt

 

The Amazing Seller Free Workshop - http://www.TheAmazingSeller.com/workshop

 

Direct download: BONUS_20Prime20Day20Results202B20First20TAS20Car20Cast.mp3
Category:general -- posted at: 6:30pm EDT

Starting your own FBA private label business is hard work.

 

It can also be very discouraging work. Scott Voelker knows. He’s been at this long enough to know that there are opportunities every day to become discouraged and give up. But have you ever stopped to consider WHY people actually do give up? Scott believes there are 3 main reasons people give up, and he’s going to outline them and their solutions on this episode of The Amazing Seller podcast.

 

Before you even start an Amazon business, you need to get this one nailed down.

 

If you don’t, you’ll be quitting before you even hit your first real obstacle. What is it that’s so important? You have to know your “why.” That means you have to be crystal clear on why you are doing what you are doing. What is your motivation, the reason it’s so crucial that you succeed at your FBA business? If you don’t know, you’ll cave in the first time things get even the slightest bit hard. You’ve got to have that light at the end of the tunnel to keep you driving forward no matter what happens. If you take the time to clarify your “why”, you’ll be able to persevere through the hard times.

 

It’s important to plan, but don’t think too far ahead.

 

Why? Because when you start looking at what might lay ahead, you begin to focus too much on the “what if” scenarios, the things that could go wrong… What if my product doesn’t sell? What if I picked the wrong items to sell? What if I have to spend more on PPC than I thought I would? What if I run out of money? All these questions and thousands more can flood your mind when you start looking too far ahead, filling you with fear and prompting you to throw in the towel. But there’s a simple solution. What is it? You’ll have to listen to this episode of The Amazing Seller to find out!

 

How committed are you to your FBA business?

 

It’s a question that is about more than your “why” - it’s asking yourself “What am I willing to do in order to achieve my why?” You’ve got to be clear on the price you’re willing to pay in order to make your Amazon FBA goals a reality and stick to the tasks that will accomplish those goals, every single day. Think it through. Get your mind right so you can be ready when the hard times come. Commit yourself practically by creating a schedule for yourself that forces you into regular, systematic work that heads toward your goals. In the end, your commitment is only valid if you are putting the action behind it to make it reality. Find out how Scott does this in his own life in this episode of The Amazing Seller.

 

What will you do if you launch your product and it doesn’t sell very well?

 

You need to be ready for that possibility, because it could very well happen. Are you going to allow the less-than-hoped-for sales to discourage you into quitting? Though it feels like a very natural response, it’s the exact opposite of what you should do. A slow product launch is an opportunity for you to learn from your small successes, but even more so, learn from the lack of results. You’ll discover ways you can tweak your PPC, adjust our product title or description, or any number of things that can increase your sales over time. But you’ve got to stay committed to your business in order to make those gains happen. Find out how to keep a slow launch from derailing your momentum, in this episode of the podcast.

 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

 

  • Welcome to the podcast, from Scott!

  • Scott’s introduction to the topic today and why it’s so important to understand.

  • You’re invited to check out the Amazing Seller shirt and give your input.

  • iTunes reviews from the past week!

  • The first thing about failing in business before we get to the main 3 reasons. You’ve got to have a “why” - a clear picture of why you are doing what they are doing.

  • The first reason people fail and quit: Thinking too far ahead; allowing fears of what could happen dictate what they will do.

  • The second reason people fail and give up: Lack of commitment.

  • The third reason people fail and stop: A slow product launch that discourages.

  • Solutions to these three problems

    • Problem 1: Chunk things down into smaller steps

    • Problem 2: Create a time schedule (deadlines) for yourself

    • Problem 3: Take small results and learn new actions you can take.

  • Recap of the 3 problems and their solutions.

  • How persistence and consistent action is the formula for success.

 

LINKS MENTIONED IN THIS EPISODE

 

The Amazing Seller Facebook Community - http://www.TheAmazingSeller.com/FB

 

Link to the Amazing Seller Shirt - www.TheAmazingSeller.com/shirt

 

The Amazing Seller Free Workshop - http://www.TheAmazingSeller.com/workshop

 

Direct download: TAS075.mp3
Category:general -- posted at: 4:00am EDT

7 stories of massive success to inspire you!

Success in Amazon FBA is not a secret formula kind of thing. In this episode of The Amazing Seller Scott crunches together the success stories of 7 of his past guests to show you that everyday people taking action are able to create monstrous success through Amazon retail arbitrage and private labeling, and that you can do the same thing too. LIsten to this “cliff notes” version of these 7 success stories and check the link section in the show notes to go to the particular episodes where Scott interviewed each of them.

Solve a problem - build a business

That is exactly what Rich Turnbull did. He had a need in his own life and felt compelled to not only find a solution but to make that solution available for others. Through his research and hard work, Rich took action to make his business dreams come true by providing just such a product. It’s proof that if you pay attention to the real needs of people and put action behind your ideas surrounding those needs, there’s no telling how successful you might be. Listen to hear more about Rich’s success on this episode of The Amazing Seller.

What good are late night infomercials? Lots - if you ask Danny Brewer.

Danny is a regular guy. He says so. But he makes no excuses about his life or his business. He knows that it takes action to make things happen and that’s exactly what he did. One night as he sat up watching TV, he saw a late night infomercial that got him thinking about product possibilities for Amazon, and the rest is history. His hard work and research paid off and now his success story as an amazing Amazon seller is part of history. Listen to Scott’s tribute to Danny and find out where you can learn more about his success, on this episode of The Amazing Seller.

What if you see an opportunity for your employer to make some big cash, but they won’t do it?

That is exactly what happened in Ty Roney’s case. He was working for a company and saw an incredible opportunity for them to place their products on Amazon that would up the bottom line. But his employer decided not to take advantage of the opportunity. So what did Ty do? He took matters into his own hands by wholesaling those very products on Amazon and making a load of cash. It’s a story of ingenuity and hard work that is inspiring to those who truly want to make a business on Amazon. Ty’s story shows that potential profit-makers are all around, if you know how to look. Listen in to this episode to hear more about Ty’s amazing story.

From wholesale, to private label, to software development

Taking massive action to see things come about is one of the themes of The Amazing Seller Podcast, and guest Greg Mercer is a prime example of where that philosophy can take you. Greg started out like many people, wholesaling products for sale on Amazon. In time, he learned to research products to create his own private label business, but wasn’t satisfied with that. He wanted to be able to find more products, faster, so he created a software app (Jungle Scout) that cut the time investment from that process tremendously. Now the software is available to other Amazon sellers, and Greg is proving that action is what it takes to make things happen in the Amazon FBA world. Hear more of Greg’s amazing story on this episode of The Amazing Seller Podcast.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • Welcome to the podcast, from Scott!
  • Why Scott decided to produce this episode - a “cliff notes” version of the most successful people Scott’s interviewed in the past.
  • Your invitation to a free workshop!
  • Things to listen for that each of these successful people did and you can replicate.
  • Rich Turnbull - Building a business based on products that solved his own problems.
  • Tayson Whitaker - Using his experience to leverage large products to a successful business.
  • Danny Brewer - a regular guy who made no excuses and built a business from an idea he got from a late night infomercial.
  • Chris Schaffer - Working with existing businesses to use their products to sell on Amazon.
  • Ty Roney - Stepping into an opportunity that his employer wouldn’t.
  • Greg Mercer - From wholesaling to Amazon, to Private Labeling, to software.
  • Andy Slamans - Retail arbitrage success through understanding hot markets.
  • The traits these successful Amazon sellers have in common, and how you can do the same.
  • The formula each of these guys used to maximize their success.

LINKS MENTIONED IN THIS EPISODE

The Amazing Seller Free Workshop - http://www.TheAmazingSeller.com/workshop

Rich Turnbull’s episode - http://www.TheAmazingSeller.com/21

Tayson Whitaker’s episode - http://www.TheAmazingSeller.com/27

Danny Brewer’s episode - http://www.TheAmazingSeller.com/17

Chris Schaffer’s episode - http://www.TheAmazingSeller.com/23

Ty Roney’s episode - http://www.TheAmazingSeller.com/33

Greg Mercer’s episode - http://www.TheAmazingSeller.com/56

Andy Slamans’ episode - http://TheAmazingSeller.com/7

The Amazing Seller Facebook Community - http://www.TheAmazingSeller.com/FB

*********************************************
NEW To The Blog and Podcast? I created a Page Just for You called…START HERE!

If you enjoyed this episode share the love with your friends…Click To Tweet the show.

SubsSpcribe To Be The First To Receive Updates and NEW Podcast Episodes

Direct download: TAS074.mp3
Category:Podcast -- posted at: 2:21pm EDT

Welcome to another episode of The Amazing Seller Podcast, where Scott Voelker coaches you on how to make your Amazon FBA business rock! This episode is the 17th edition of the “Ask Scott” format where listeners get to ask their questions about FBA Sales and Scott answers them from his experience. In today’s episode Scott answers 5 questions ranging from whether or not the Fulfilled By Amazon option is always the best option, to how to pay suppliers in the safest, most efficient way. Listen in to get all the details!

Why should I use Fulfilled By Amazon?

A listener who has been selling products on Ebay for a long time asked Scott about the differences between Seller Fulfillment and Fulfilled by Amazon. Scott’s answer is clearly in favor of the FBA model for a number of reasons. When using FBA, Amazon takes care of all shipping, no matter how many items are ordered. You may be able to handle shipping 5 products a day, but what happens when you get 20, or 50, or 100 items ordered each day? Then you’re doing a lot of work you don’t have to be doing. In addition, Amazon likely gives preference to FBA sellers in the search rankings and you won’t want to miss out on that. Plus, if a customer decides to return the item they purchased from you, you’ll have to deal with all that stuff yourself if you’re not using FBA, whereas Amazon will take care of it if you are doing FBA. Find out more reasons to use Amazon FBA on this edition of The Amazing Seller.

How do I decide if it’s wise to sell a product with many variations, like color and size?

This is a great question and one that Scott knows is an issue for many would be and veteran Amazon sellers. Variations do put a lot more issues on the table for an Amazon seller and Scott recommends that people new to selling on Amazon try to find products that have as few variations as possible, just to make the learning curve a bit easier. But if you’re dead set on selling a product with variations, focus first on the one that you believe sells the most. That way you can work out all the kinks on one product instead of multiple products. Find out more ways to work out the issues with variations on products as you listen to this episode.

How should you pay product suppliers?

Is Paypal the best option? What about bank transfers? Is there a way that protects you and the seller? A listener had this great question and Scott answers by sharing what he does and what he knows other sellers have done that seem to work. The best option is working through a channel that provides an escrow type account, where the payment is put “on hold” until the order is completed. Then when you, the purchaser are satisfied with the products, you can release the money from escrow. This is what Scott’s done through the Alibaba interface since he first started and has never had a problem with a supplier. He’s also worked with various suppliers to include escrow arrangements when they didn’t have one already in place. There are all kinds of options to pay your suppliers, and some are better than others. Hear all of Scott’s recommendations by listening to this episode!

In order to expand your sales, should you add more products or move into other Amazon markets?

A listener had this great question and Scott had to honestly answer, “I don’t know.” That’s because the answer depends a lot on what you’re wanting to accomplish. For now, Scott is focusing only on the U.S. market, simply because it has a broader customer base, thus there’s more demand for his products. But he readily admits that doesn’t mean he couldn’t be making money in some of the other markets. He feels like for now, he’s better off maximizing everything he can in his current U.S. based market before moving on to other things. What do you think? What markets are you currently seeing success in? Listen in to this episode of the podcast to find out more about what Scott thinks about expanding into additional markets.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • Welcome to this Q&A episode!
  • If you have a question, submit yours!
  • Today’s questions:
    • Should I ship products myself or make use of the Fulfilled By Amazon option?
    • Should I launch products that have many variations (color, size, etc.)? If so, how do I go about doing it in a smart way?
    • I’m getting confused with all the options for paying my suppliers. Can you walk me through how you go about paying suppliers?
    • In order to expand my business, should I add more products or get into new markets/countries through Amazon?
    • What are the best tools to use as I work on my Amazon FBA business?
  • Scott will be attending the Podcast Movement event in Ft. Worth, TX and invites you to join him for a meetup!

LINKS MENTIONED IN THIS EPISODE

Submit your question for a future Q&A podcast - http://www.TheAmazingSeller.com/ask

How to get started with Private Label sales - http://www.TheAmazingSeller.com/start

Scott’s resource page - http://www.TheAmazingSeller.com/resources

The Amazing Seller Facebook Community - http://www.TheAmazingSeller.com/FB

*********************************************

NEW To The Blog and Podcast? I created a Page Just for You called…START HERE!

If you enjoyed this episode share the love with your friends…Click To Tweet the show.

SubsSpcribe To Be The First To Receive Updates and NEW Podcast Episodes

Direct download: TAS073.mp3
Category:Podcast -- posted at: 2:21pm EDT

What is Google Trends? Do you know how to use it to maximize your product sales? We’ve all heard of Google. It’s the monster search engine of all search engines. But did you know that among the suite of free products Google offers, there’s also a thing called Google Trends? It’s a FREE (Did you […]
Direct download: TAS072.mp3
Category:Podcast -- posted at: 4:00am EDT

This is a resource-packed episode for Amazon FBA sellers Listen in as Scott outlines the most powerful tools you can use to crank your Amazon business to the next level. PRODUCT RESEARCH TOOLS Every Amazon seller has to have a system or a smart way to assess potential products that they could sell. There’s no […]
Direct download: TAS071.mp3
Category:Podcast -- posted at: 4:00am EDT

Our weekly “Ask Scott” episode is here and Scott’s going to take 5 questions from listeners just like you. You can ask your question by going to www.TheAmazingSeller.com/ask . Q1: Facebook groups and product promotion The first question covered in this episode of The Amazing Seller has to do with using a Facebook group to […]
Direct download: TAS070.mp3
Category:Podcast -- posted at: 4:00am EDT

If you’ve never listened to an episode of the Amazing Seller podcast before, you’ve stumbled upon perhaps the most helpful, most powerful, most encouraging episode ever. If you are a long time listener to the show, leave your comments on this show notes page and let us know if this was not one of the […]
Direct download: TAS069.mp3
Category:Podcast -- posted at: 4:00am EDT

How do you go about finding those winning products that you can sell as a private label item on Amazon FBA? In this episode of The Amazing Seller Scott highlights a post from the TAS Community on Facebook where a member outlined an experiment he did to find a winning product. This guy (his name […]
Direct download: TAS068.mp3
Category:Podcast -- posted at: 4:00am EDT

Income Report for June 2015 – $32,760.20 1,900 Units Sold 1,738 Customers 63 Units Per Day Average -Product Cost – $9,786 -Amazon Fees – $9,578 -Amazon PPC – $1900 Misc. Costs – $300.00 TaxJar – Leadpages – Aweber – Website Host – Feedback Genius – AMZ Shark (NEW Resource Page – List of Tools and […]
Direct download: TASBonus001.mp3
Category:Podcast -- posted at: 3:30am EDT

You can get your questions answered by Scott – maybe they’re answered in this episode! Another powerful Q & A session is coming your way on this episode of the Amazing Seller, with Scott Voelker. Scott’s got 5 great questions today, ranging from an inquiry about optimizing sponsored ads for a product, all the way […]
Direct download: TAS067.mp3
Category:Podcast -- posted at: 4:00am EDT

Passive income through FBA sales? The Amazing Seller Facebook Community is a wonderful place to ask and answer questions and today’s episode of The Amazing Seller podcast is based entirely off a great question that was asked in that community. The question was simple, Can you create passive income from selling on Amazon? As you’ll see […]
Direct download: TAS066.mp3
Category:Podcast -- posted at: 4:30am EDT

1