Rock Your Brand Podcast

If you rely on or base much of your business model on Amazon’s Affiliate program, chances are you have a lot of questions! How will Amazon’s recent change impact your business? What are your options going forward? Here to cover these questions and a lot more are Scott and Chris! On this episode, the guys will cover the recent change with Amazon’s Affiliate program, how sellers like you should respond, key advice for future-proofing your business, and so much more. Make sure to have pen and paper ready - you don’t want to miss a minute of this episode! 

What are you waiting for? Diversify! 

The last thing you want your business to resemble is a Jenga tower - if the wrong piece gets removed - it all comes crashing down! How do you ensure that your ecommerce business doesn’t look like a failed game of Jenga with shelved block laying all over the floor? The answer is to future-proof your business by diversifying. For years, Scott has been a huge proponent of expanding your brand and keeping it independent from any singular channel. To learn what it takes to diversify your brand going forward - make sure to listen to this episode! 

Turning change into opportunity 

Let’s face it, most people hate change. Even if you don’t like it, keeping things the way they are is predictable! If you want to get anywhere in life or business, you’ve got to be willing to embrace change - good or bad. What if there was a way to shift your mindset to see change as an opportunity? In the past, Scott saw change as a challenge and even an adversary but he soon learned to look at it a little differently. What is your relationship like when it comes to change? Are you ready to make a plan or do you need some helpful advice? Tune into this episode of The Amazing Seller to learn more about this topic from Scott and Chris! 

Tools designed for you 

If you’ve been around the TAS community for very long, you know that Scott is passionate about equipping and encouraging sellers like you. While Scott can’t sit down for a coaching call for every TAS follower - he has created resources to help you learn the best path forward for brand building. Especially during these challenging times of isolation and uncertainty - it’s helpful to hear from a voice of clarity and expertise. You can learn more about the tools that Scott and his team have developed by listening to this episode and by visiting the links located in the resources section. 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Why Chris is the “Brains” behind TAS. 
  • [4:30] Scott and Chris go over the recent change with Amazon’s Associate program. 
  • [8:20] Make sure to diversify your brand! 
  • [14:20] Looking at change as an opportunity. 
  • [17:00] What sellers should do about their Amazon Associate account. 
  • [22:10] Scott and Chris share their thoughts on how to move forward. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS822.mp3
Category:general -- posted at: 11:13pm EST

What would it mean for your business if you could become known as the “Go-to person” in your niche market? Is there a way to pivot the direction of your business and make a more practical approach? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with his guest, Michael Stelzner. 

Michael is the founder of Social Media Examiner, author of the books “Launch” and “Writing White Papers”, and the man behind Social Media Marketing World–the industry’s largest conference. He’s also the host of the Social Media Marketing podcast and founder of the Social Media Marketing Society. In his conversation with Scott, Michael brings his seasoned and knowledgeable approach to branding and content creation. If you are ready to really dig into how to create a thriving and successful business - don’t miss a minute of this powerful episode! 

From “I have to,” to “I want to.” 

Let’s face it, building a business from the ground up is not for the faint of heart! So much of building your business revolves around tasks that you have to complete or you’ll never get anywhere. At some point, you need to make the shift from doing what you “Have to do” to what you “Want to do.” Where are you in your journey? Are you still in the “Have to” phase? What will it take for you to get to the “I want to” phase? Tune into this episode of The Amazing Seller to hear more from Scott and Michael as they discuss this important topic! 

Content is KING

If you’ve been around the TAS community for very long you know that Scott is passionate about helping sellers like you understand that content is key to a successful ecommerce business in 2020. Don’t just take Scott’s word for it! Michael has his own success story with creating content that connectes with people. 

On this episode of The Amazing Seller, you’ll hear from Scott and Michael as they explain why content is king, how niche markets work, why you should model your business off this method, and so much more. Don’t just hope your ecommerce business with succeed, learn from helpful examples that actually worked! You’ll need pen and paper for this fascinating episode – don’t miss it! 

Telling your story with your brand. 

What is the story with your ecommerce brand? Are you giving people a reason to connect with you over your competitors? If you aren’t taking a storytelling approach with your brand you could be missing out on a huge opportunity! Too often Scott hears sellers say things like “I don’t have a story to tell.” That’s not true! 

Your journey and your approach will connect with people, just give it a chance. What do you have to lose? If you want to build a following that will sustain an ecommerce business, then give Scott and Michael’s method a chance to succeed. Learn more about building a business that connected with people and sustains that connection by listening to this episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:50] Scott welcomes his guest, Michael Stelzner. 
  • [3:15] Michael opens up about his career and how he got started in ecommerce. 
  • [9:00] What happened with Michael’s project, “The Journey?” 
  • [16:00] From “I have to,” to “I want to.” 
  • [18:40] Michael talks about his validation process. 
  • [25:00] The key to everything is content marketing. 
  • [31:30] Scott and Michael examine Pat Flynn’s SwitchPod. 
  • [35:30] Telling your story with your brand. 
  • [39:40] The value of authenticity. 
  • [41:30] How to connect with Michael. 
  • [46:20] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS821.mp3
Category:general -- posted at: 11:03pm EST

If your brand won’t support a physical product then you are in big trouble, right? Not so fast! Years ago, the rule of thumb in the ecommerce world was to find a niche market and create products that market would buy - that’s still a good recipe, just not the only one for success. 

It’s time for another informative and engaging session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he explains how sellers like you can create a thriving business through digital products, affiliate programs, and more. You’ll want to pay close attention to this episode - have pen and paper handy! 

Make sure to diversity! 

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you expand your brand. One of the best ways to expand your brand is to set it up for success from the start. As you build your brand - consider how you can connect with others in the market and even leverage those relationships to expand your brand. Not sure where to start? Don’t worry - Scott has you covered! Tune into this episode of The Amazing Seller as Scott give key advice that can help you take your ecommerce brand to the next level of growth. 

Three helpful tips from Scott

Can you really build a successful ecommerce brand without Private Label Products? Long-time TAS followers know that Scott has been a huge proponent of private label products in the past and that’s not changing. Scott is simply advising sellers to think broader about how they can use their brand to make a profit. On this episode, Scott covered three helpful questions to ask yourself as you validate your target market. 

  1. Is the market buying products on Amazon or online? 
  2. Are there digital products being sold? 
  3. Are there ads being served to your market? 

To hear how sellers like you can really drill down and focus on your target market without relying exclusively on a private label product - make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:45] Answering a question from a TAS follower like you. 
  • [4:15] Affiliate programs and adding more revenue to your business. 
  • [7:30] Stop focusing on physical products exclusively - diversify! 
  • [10:20] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS820.mp3
Category:general -- posted at: 3:00am EST

Are you tired of stressing out about the lack of traffic to your website? Are you looking for new and innovative ways to engage your target audience? If you are ready to put in the work - you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he discusses his three steps to finding keywords to rank your website quickly. Don’t leave something as important as website traffic up to guesswork - take advantage of Scott’s tried and tested approach. Make sure you have pen and paper ready for this episode - you are going to need it! 

Is website traffic really worth all the effort? 

As you build your ecommerce business, you’ve likely heard of the need to attract and direct website traffic. What does it look like to attract the right type of traffic? How much traffic is enough? To cut through all the complexity surrounding website traffic, Scott has compiled the results of several brands that he has started over the years. Going through this data, Scott will help sellers like you see the value of getting qualified and quality traffic coming to your website. Learn more about this critical topic from Scott by listening to this episode of The Amazing Seller! 

How is your email list? 

What is the status of your email list? Has it been a while since you’ve contacted them? Has your list gone cold? Are you struggling to build an email list in the right place? Don’t worry, you are not alone! Scott has been focusing a lot of time and energy into easy to use resources that will help you build an email list. Make sure to check out the resources section at the end of this post to learn more about building a robust email list!

Creating content 

Did you know that one of the best ways to attract traffic to your ecommerce brand and to your home base is by creating sharable content? It’s true! What type of sharable content could you develop that would make your brand stand out from the competition? Would your fans respond better to a YouTube video or an ebook? Try turning that question on your brand’s followers and see what they have to say! There are so many ways to break away from the rest of the pack and help your brand shine – you just need to do the hard work to find out what would work best. Listen to this valuable episode of The Amazing Seller as Scott gives some tips and insights that you can use to help your brand succeed! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:00] Why drive targeted traffic to your website? 
  • [4:40] What is a “Home base?” 
  • [7:00] Creating content buckets. 
  • [9:00] Answer common questions! 
  • [12:30] Drilling down with keyword research. 
  • [18:00] Just get started - the growth will come. 
  • [21:00] Writing an appealing and effective post. 
  • [25:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS819.mp3
Category:general -- posted at: 10:56pm EST

Do you ever feel overwhelmed by the mountain of tasks that you need to tackle this week? How do you avoid feeling overwhelmed and actually get your tasks done? If you are sick of seeing your dreams go unrealized year after year - this is the episode for you! On this episode, you’ll hear from Scott as he shares his hard-earned advice and insights on what it takes to cut through all of the noise and focus on what really matters. You’ll need pen and paper ready for this powerful episode - don’t miss it! 

Dump your thoughts on paper 

 

One of the best ways that Scott has found to get all of the noise and distractions cleared out is by dumping all of his thoughts out on paper. While it may sound like a simple exercise, the truth is - it works! What do you have to lose by trying? It doesn’t take much, just grab some paper and a pen and sit down with your thoughts. Soon, things will start to fill up your paper - important things and unimportant things. Worry about sorting it all out later - at first, you just want to focus on getting the thoughts from your mind to the paper. Have you tried this exercise before? How did it go for you? 

Make a plan and stick to it

 

Let’s face it, there are a ton of people out there who are trying to start something from scratch - what makes you think you’ll succeed? While there are a ton of people out there with drive, very few budding leaders have a plan. If you don’t have a plan yet, what are you waiting for? No one is going to sit you down and hand you a blueprint for success - you’ve got to figure it out for yourself! To hear how Scott put his plans in place and succeeded over time, make sure to tune in to this episode of The Amazing Seller! 

Identify your priorities 

 

If you had to list out the top priorities for the week, could you? What about your top priorities for the day? While it may sound silly - try listing out your top priorities at the top of a page each day and watch what happens. There is something about the simple act of writing down what you plan to do and what you need to get done that simplifies everything. Kick complexity and chaos to the curb and learn what it takes to embrace a thoughtful and diligent approach. Listen to this episode of The Amazing Seller to learn more helpful tips and insights from Scott! 



OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

 

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:45] Do you feel distracted? You aren’t alone! 
  • [3:15] The value of getting your thoughts out on paper. 
  • [7:00] What are your big three? 
  • [12:00] The challenge of working for yourself. 
  • [14:00] Be intentional with your time. 
  • [18:00] Never start your day answering emails. 
  • [20:00] Closing thoughts from Scott. 

 

RESOURCES MENTIONED IN THIS EPISODE

 

Direct download: TAS818.mp3
Category:general -- posted at: 3:00am EST

What if there was a way for you to make money without sourcing a product for your brand just yet? Does that sound too good to be true? It’s not! By using programs like Amazon’s Affiliate Marketing program, sellers like you can leverage your email list and home base to publish content about other products. On this episode of The Amazing Seller, you’ll hear from Scott as he explains how to use Amazon’s affiliate marketing program to your advantage. This is a helpful episode - you don’t want to miss a minute! 

Don’t overcomplicate it!

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you see the value in creating content for your niche market. Have you started creating content yet? What are you waiting for? It may sound intimidating and scary, but it doesn’t have to be! Just start creating content like product reviews, or comparisons, or helpful tips for others in your niche. What do you have to lose? Sure, your first videos or blog posts won’t be completely polished and professional, but that’s OK. There is always room to grow and improve, but you’ve got to put yourself out there! Tune into this informative of The Amazing Seller to learn more about this crucial topic from Scott! 

Building an email list

If you had a sure-fire way to communicate with your customer base, roll out new promotions to spike your sales, and test new product ideas, would you jump on board? Of course, you would! So how’s your email list strategy working out? On this episode of The Amazing Seller, Scott and makes the case for leveraging a well thought out email list plan to build your business. While it’s not always perfect and there can be issues along the way, building an email list has proven time and time again to be one of the best ways to connect with your customers and drive sales. Hear more on this topic from Scott by listening to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] What are the best practices for affiliate marketing? 
  • [5:15] Comparing products. 
  • [9:00] How to make money using the Amazon Associate program. 
  • [11:15] Making the most of your social media channels. 
  • [12:15] Scott recaps his best practices for affiliate marketing and Amazon. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS817.mp3
Category:general -- posted at: 3:00am EST

 

What would it mean for your business if you were able to increase your current website traffic by 235%? Does that sound too good to be true? It’s not! While these numbers aren’t easy to achieve, they aren’t impossible. On this episode of The Amazing Seller, you’ll hear from Scott as he gives an update on a case study he has been conducting. Sharing his unique approach, Scott wants more sellers like you equipped to go out there and succeed. Make sure to have pen and paper ready for this powerful episode - you don’t want to miss it! 

Traffic is KEY

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you make the shift to attracting traffic with content creation. Will all the work to attract traffic really pay off? Is it even possible for new sellers to bring in such a huge following to sustain a brand? If you are ready to put in the time, Scott has the roadmap that will help you get your business in the best position for long-term success. Pay close attention as you listen to this engaging episode of The Amazing Seller!

Scott’s tried and tested approach

While results may vary - Scott is convinced that the approach he has developed will show upward movement for sellers like you. Scott doesn’t just develop his plans and processes in a vacuum, he puts it to the test before he brings it to his TAS audience. Here is Scott tested approach that increased website traffic by 235% in 30 days. 

  1. Know your market
  2. Create content. 
  3. Use Pinterest. 
  4. Build an email list. 
  5. Start monetizing after you hit 10k - don’t do it too early. 
  6. Stay the course. 

To hear Scott break down his approach step by step, make sure you take the time to listen to this episode of The Amazing Seller - you’ll be glad you did! 

Be patient!

Let’s face it, waiting for something to grow over time is not easy! The old saying rings true, “A watched pot never boils.” The more you build up anticipation and unrealistic hope for your business to shatter expectations, the more you will be disappointed. Remember, building a thriving ecommerce business is a marathon, not a sprint. Don’t worry, your business will get there - you can’t expect success overnight! Learn more about the need for patience and much more by listening to this episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:45] Attracting the right traffic. 
  • [7:45] Creating content trees. 
  • [11:45] Content buckers. 
  • [14:00] Scott talks about using Pinterest to plan out your content. 
  • [18:00] Be patient - growth takes time! 
  • [19:30] Scott recaps his approach. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS816.mp3
Category:general -- posted at: 3:00am EST

How has the COVID-19 situation impacted your business? Has it derailed your plans for 2020 and put your business in a state of chaos? What if there was a way to plan and prepare your business to endure this situation and come out the other end thriving? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Jeff to sit down and discuss how sellers like you can prepare your business for this difficult time we are in. You’ll want to have pen and paper close by for this powerful episode! 

Everything is up in the air 

Let’s face it, everyone is scared and no one knows how this COVID situation will all shake out in the end. Why not face your fears and assess the situation? Just because someone grabbed the snowglobe of life and turned it upside down - it doesn’t mean that you can’t hunker down and figure out your next step. If you feel like you are out of control - you are in good company! While we don’t have the power to change the situation, we can change our approach. Tune into this episode of The Amazing Seller to learn how Scott is preparing to endure this challenging time, you don’t want to miss it. 

Put plans in place! 

While you have all of this extra time at home or just freed up time due to limited public outings, why not put this time to work for your business? Take this opportunity to study your competition and do some deep dives into what makes your target market tick. Where do you need to get started today? To get some detailed plans to help you succeed, listen to Scott and Jeff’s seasoned advice on this detailed episode of The Amazing Seller! 

Don’t let fear win! 

If you’ve been around the TAS community for very long, you know that Scott is dedicated to helping sellers like you succeed in the ecommerce industry. Over the years, Scott has built a reputation on his ability to cut through all the complexity out there and deliver clear advice that actually works. Scott won’t sell you on some get quick rich scheme and he won’t have guests that do that either! Rather than play on your fears and worries about this anxious time - Scott wants to give you tools that will help you. Use this time to put fear in its place - it’s time for you to get back in the driver’s seat. Learn more about tackling fear and moving forward with a plan for success by listening to this episode of The Amazing Seller featuring Scott and his guest, Jeff! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Jeff joins Scott on the podcast. 
  • [5:45] How is the COVID-19 virus impacting the marketplace? 
  • [7:15] Jeff explains how he got started in the ecommerce industry. 
  • [15:30] Why you need a third-party warehouse connection. 
  • [20:00] Is it a good idea to do Fulfilled by Merchant? 
  • [23:00] What should you do if you are dependent on China for supplies? 
  • [27:00] Should you still launch a product right now? 
  • [30:00] Raising your product prices. 
  • [35:00] Why it’s a good idea to diversify your brand. 
  • [37:45] How to connect with Jeff and his services. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS815.mp3
Category:general -- posted at: 11:57pm EST

How is your ecommerce business coming along? Are you right in the middle of building your business or are you just getting started? Wherever you are in your journey - you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he addresses a common question from TAS followers like you - can I start a business with ZERO money down? Scott’s short answer is, yes! Tune into this episode to hear more about getting starting and making the most of your ecommerce business - you don’t want to miss it! 

Yes, you can get started with nothing 

Too often business leaders get so fixated on the idea of coming out of the gate swinging with a fully developed brand. Even though you don’t have everything figured out with a game plan for the next 12 months - it doesn’t mean you can’t take action and get the ball rolling today. Why not start identifying your target market? Why not start creating content that your market can engage with? It doesn’t cost you any money to start writing blog posts and creating videos! To hear how Scott would start an ecommerce business with no money down today, make sure to listen to this informative episode of The Amazing Seller! 

Do your research!

Did you know that one of the best ways to start an ecommerce business is by studying the marketplace? It’s true! Too much talk has been dedicated to people who seem to make something out of nothing - but that’s not how most businesses start! If you take the time to do your research and understand what the market wants and what it will react favorably toward - that’s a recipe for success. Learn more about doing your own research to put your business in the best position for success by listening to this episode of The Amazing Seller! 

Build an email list and keep it warm 

Do you have an email list started for your brand yet? What are you waiting for? Time and time again, Scott has found that building an email list and keeping list subscribers engaged is one of the most important things you can do for your small business. Why not take advantage of the opportunity to have a line of communication with people who want to support your business and see you succeed? Learn from Scott’s expert perspective as an email list builder and so much more by tuning into this episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Can you start an online business with no money? 
  • [4:45] Manage your expectations!
  • [6:15] Choose the right market. 
  • [8:15] Content will bring your money. 
  • [10:15] Build an email list! 
  • [13:00] Commit and stay consistent. 
  • [16:00] Scott recaps how sellers like you can get started. 
  • [17:45] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS814.mp3
Category:general -- posted at: 9:16pm EST

Direct download: TAS813.m4a
Category:general -- posted at: 8:38am EST

Are you seeing the type of results that you had expected with your ecommerce business? What is going to do to set your brand apart from everyone else in the marketplace? On this episode of The Amazing Seller, you’ll hear from Scott as he takes his seasoned perspective and examines how a niche website gets over 470,00 visitors each month. Scott also explains how sellers like you can leverage traffic and content to bring in a profit for your business. Have pen and paper ready - you don’t want to miss a minute of this engaging episode! 

Have you validated your market? 

Do you ever feel like you are spinning your wheels when it comes to getting ahead in your particular corner of the market? What are you doing to make yourself stand out from all the other leaders vying for your audience’s attention? One of the primary reasons many ecommerce sellers run into early challenges with their brand is due to an inadequate validation process. Don’t let what happens to so many ecommerce sellers happen to you! Follow Scott’s vital advice by listing to this episode of The Amazing Seller! 

Content that connects

When was the last time you read a really compelling piece of content on the internet? Try taking a minute and breaking down what made that content stand out in your mind. Did it answer a question you found yourself asking? Did it touch on a topic you are especially interested in? If you want to make your brand stand out in the minds of people in your market - do the hard work of making content that they’ll find helpful and relevant. Discover more helpful tips about content creation and so much more by listening to this episode of The Amazing Seller!

Do your research!

Let’s face it, most sellers don’t have time to scope out and do a deep dive on all their competitors. Knowing and understanding how just one or two of your top competitors operate would be valuable information to have. Scott has a great way of taking a look at how businesses have operated over several years of operation. Why not take some time and look a little bit closer at your competition? You can hear more about taking a trip through the Wayback Machine and so much more by listening to this episode of The Amazing Seller. 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Brand Creator’s Academy. 
  • [4:20] Validating a target market according to Scott. 
  • [11:00] Leveraging old content. 
  • [14:30] Making the most of your social media posts. 
  • [17:45] Do you have digital products that will support your brand? 
  • [19:30] Taking a look back. 
  • [23:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS812.mp3
Category:general -- posted at: 3:00am EST

Are you ready to take on the weekend and do the work necessary to help your ecommerce business grow? What are your top priorities as you build your business? If you want some solid advice from an experienced source, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he explains how sellers like you can build a thriving ecommerce business based on niche markets that include hobbies and other sectors of the market. Have pen and paper ready, you are going to need it for this informative episode!

Is brand building just for hobbies? 

While building a brand around a hobby might be an easy and low hanging fruit option for many sellers there are those who want to build a brand that is not based on hobbies. Is that even possible? Yes! You don’t have to build your ecommerce business around hobbies - it’s just a helpful starting point. If you can leverage something you know and love to grow a business, why not give it a try? Some people want to keep work and personal life separate, that’s fine - there are still plenty of opportunities in the marketplace. Tune into this episode of The Amazing Seller to learn more about this topic from Scott - you don’t want to miss it! 

Helpful examples from non-hobby niches 

If you are wondering how to build an ecommerce business in a non-hobby niche, Scott’s got you covered! Taking on a question from one of his Brand Creator Academy attendees, Scott compiled a list of four examples from leaders who successfully built their business on non-hobbies. 

  1. In-ground pool repair and help. 
  2. Health and wellness - not a hobby but something many people care about! 
  3. Providing digital products to help people prep for tests, licenses, and exams. 
  4. Bulletproof coffee and bio-hacking. 

To hear Scott expand on how each of these non-hobby niches has helped leaders build successful and thriving businesses, make sure to listen to this engaging episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Validating your target market. 
  • [12:30] Why you need to know what your market is looking for. 
  • [14:30] Creating digital products for your market. 
  • [16:45] Expanding your brand and serving your niche market. 
  • [19:40] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS811.mp3
Category:general -- posted at: 11:55pm EST

Is your ecommerce brand bringing in enough traffic to keep your business running? Wouldn’t it be great if there was a way to boost traffic and your sales without spending thousands of dollars? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over the results of a recent case study from a seller like you. If you are ready to put in the work required to see actual change occur in your business, you’ve come to the right place! Have pen and paper ready - you are going to need it!

What does it look like to build out your brand? 

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build out your brand. What does it look like to build out your brand in 2020? According to Scott, it all comes down to driving traffic to your home base or website - from there, Scott suggests investing time and energy into growing assets like your YouTube channel. To hear Scott expand on what it looks like you build your brand in 2020 and so much more, make sure to listen to this episode of The Amazing Seller!

What are you waiting for - build an email list! 

What is the status of your email list? Has it been a while since you’ve contacted them? Has your list gone cold? Are you struggling to build an email list in the right place? Don’t worry, you are not alone! Scott has been focusing a lot of time and energy into easy to use resources that will help you build an email list. Make sure to check out the resources section at the end of this post to learn more about building a robust email list!

Steps you can take 

Would you like to know exactly what it takes to increase product sales by 73% and add 9,366 email subscribers for your brand? Reviewing some data from a TAS follower, Scott was able to identify these areas that will help sellers like you succeed in 2020 and beyond. 

  • Know your market and what they want. 
  • Present a lead magnet with a landing page for your followers to enter. 
  • Use Facebook Ads.
  • Give them more ways to enter. 
  • Follow up with your contest participants and give them a discount or some other value. 

Where do you need to start today? What are you waiting for? Put a date on your tasks and make them happen! To learn more about accomplishing your goals and so much more, make sure to listen to this episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] What does it look like to “Build out your brand?” 
  • [4:30] The advantage that building an email list gives you. 
  • [6:45] Scott sets the scene and explains the backstory of the case study. 
  • [8:30] Lead magnets and giveaways. 
  • [12:00] Encouraging your fans to share your content. 
  • [13:45] Scott recaps the steps you can take for similar results. 
  • [15:30] Is it really worth it?
  • [19:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS810.mp3
Category:general -- posted at: 3:00am EST

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