Rock Your Brand Podcast

Could your brand use a simple and reproducible strategy to bring people to your website at the drop of a hat? If you want a method that you can imitate in order to find similar success, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he shares a few examples of how he has attracted traffic, maintained his email list of over 35k, what it takes to bring people in, and so much more. Have pen and paper ready, you don’t want to miss a minute of this fascinating episode! 

Build your home base! 

Have you built your home base for your brand yet? What are you waiting for? Too many sellers who want to get ahead and give their business the best chance to succeed, fail to build a home base to direct their followers too. When you first get started, your home base doesn’t need to be extravagant and perfect, just make it simple and easy to use! To learn more about leveraging your home base to your full advantage, make sure to listen to this episode of The Amazing Seller! 

Tools made for you

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you succeed. Where else can you go to get a solid option that you can trust? Staying true to his mission, Scott has put together several resources to help ecomerce sellers get their brand started and standing on a solid foundation. What are you waiting for? Check out just a small sampling of the helpful resources that Scott has to offer by checking out the resources section at the end of this post. 

Scott’s special tip 

When you send out an email to your follower, are you making sure to follow up with the folks who didn’t read your first email? Why not circle back and try sending the same message but with a different subject line just to those who didn’t open the first email? When someone doesn’t respond to what you are doing, try saying it a different way! To hear more about this tip and the email that Scott wrote that got over 500 people to visit his site, make sure to listen to this episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:15] Tools made for sellers like you. 
  • [5:00] Why you need a home base. 
  • [6:30] Scott shares how one of his brands built an email list of 35k. 
  • [9:30] Writing an email that sends over 500 people to your site. 
  • [14:20] Re-targeting unopened emails. 
  • [16:20] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS809.mp3
Category:general -- posted at: 3:00am EST

How are you holding up during this wild time we find ourselves in with the Novel Coronavirus Outbreak (COVID-19)? Are you largely unaffected or are you in a more hard-hit area of the country? Taking a rare pause from his usual Friday Ask Scott Sessions, Scott decided to take some time to explain how sellers like you can make the most of this time. Believe it or not, there are things you could be doing right now to set your business apart from all the rest. Tune into this episode of The Amazing Seller to learn more! 

Making the most out of a bad situation

Are you naturally more of an optimist or a pessimist? To put it plainly, are you a glass half full or glass half empty type of a person? Whichever comes naturally to you, if you want to make the most of a bad situation, you need to look for the positive. Looking for the positive doesn’t mean ignoring the facts and pretending you live in a different reality - it’s not letting those facts keep you down in the dumps. To learn more about making the most out of a bad situation, make sure to catch this episode of The Amazing Seller - you don’t want to miss it! 

7 ways to grow and maintain during tough times 

Let’s face it, sometimes there are moments in life when you just need a good checklist. To help clear through all of the noise and confusion out there, Scott decided to put together a helpful list of things you can do right now to put your business in a position to succeed. 

  1. Don’t panic. Take a deep breath, make sure you and your family are safe. 
  2. Focus on what you can control. Don’t worry about what you can’t control. 
  3. Build online assets. Work on your home base or digital products. 
  4. Build an email list. Don’t let your list grow cold!
  5. Connect with your market. Shot some videos or host a Facebook Live. 
  6. Don’t stop sending offers to your email list. Deliver value and a soft offer. 
  7. Identify problem areas in your life and business. 

What are you going to work on to get your business through this crisis? Do you have a list you’ve already started on? Make sure to stay connected to the TAS community as Scott continues to offer helpful resources like this list! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:40] How to be proactive in a bad situation. 
  • [3:00] Think of this as a wake-up call! 
  • [6:50] Don’t panic. 
  • [9:00] Build online assets. 
  • [13:00] Staying connected to your followers. 
  • [18:00] Don’t stop sending offers. 
  • [20:30] Identify problem areas in your life and business. 
  • [23:00] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS808.mp3
Category:general -- posted at: 3:00am EST

What is your plan to grow your business and build a brand that will last? Do you find yourself struggling to find the funds to get things off of the ground? If so, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he shares five ways that sellers like you can bring in over $1,000 a month. Don’t worry, this isn’t some get rich quick scheme! Scott only brings you tools and tips that actually work - no gimmicks. What are you waiting for? Have pen and paper ready as you listen to this helpful episode - you don’t want to miss it! 

Flip a product 

One of the best ways for eager entrepreneurs to get started is by holding a garage sale. Yes, seriously! While it might sound crazy, the truth is, there could be a couple of hundred or even a couple of thousand dollars in unused items sitting in your basement or garage. Why not take a look at what you don’t need anymore and post it for sale on Ebay, what do you have to lose? To hear how this approach helped Scott get his business off of the ground, make sure to listen to this episode of The Amazing Seller! 

Retail arbitrage 

Have you ever heard of the term, retail arbitrage? It’s basically the strategy of finding items for sale or below retail value and then posting them online for a profit. You can do this in big ways or small ways - the best way to get started is by looking at the clearance section at your favorite retail store. While Scott doesn’t encourage this practice for a long term strategy, it can be helpful as you raise the funds to start your brand. Learn more from Scott about retail arbitrage and so much more by listening to this episode of The Amazing Seller!

Create a small digital product or charge people for your expertise 

Did you know that someone out there will pay you money to create something or share your knowledge on a specific subject? It’s true! From Etsy and Ebay to Udemy - more and more platforms are popping up online that connect people to artists and experts. If you want to build up some extra cash while you start your business, why not consider selling a digital product or your expertise? If you aren’t sure what you might be able to offer, listen to this episode of The Amazing Seller as Scott shares some helpful examples. 

Monetize traffic you already have 

Do you already own a blog or website? What about a YouTube channel, Instagram channel, or an email list? If your answer is yes, you have an asset you can leverage to make more money. While you likely won’t get rich off of turning on ads on your website or blog, you can certainly earn some extra income for your growing business. You don’t have to guess what this step in the process might look like, Scott has a whole strategy! Make sure to check out the link to brand creators located in the resources section at the end of this post. 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Build your business with a side income. 
  • [4:30] Flip a product. 
  • [11:15] Try retail arbitrage. 
  • [13:00] Create a small digital product to sell. 
  • [16:45] Charge people for your expertise. 
  • [20:30] Monetize traffic you already have. 
  • [24:00] Scott recaps all five ways to make a side income. 
  • [27:45] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS807.mp3
Category:general -- posted at: 1:48am EST

Did you know that one of the best ways to avoid mistakes is to learn from the mistakes and failures of others? Don’t fall into the same avoidable traps that other small businesses have faced over the years! On this episode of The Amazing Seller, you’ll hear from Scott as he goes through nine reasons small online businesses fail. In his signature style, Scott also shares some helpful examples that sellers like you can relate to - have pen and paper ready, you don’t want to miss a minute of this informative episode 

Freedom!

Do you remember that scene from Braveheart with Mel Gibson? With his face painted in war color blue, the hero shouts the one-word rally cry, “Freedom!” While their battle was against a terrible and oppressive government - many feel that way about the traditional workplace today! 

For many small business owners, that scene resonates because freedom is the main reason many go into business for themselves. How do you make sure your newly found freedom doesn’t become some money pit that you never recover from? Tune into this episode of The Amazing Seller as Scott shares his expert insights that will put you on the path to success. 

9 Reasons Small Online Businesses Fail 

Have you heard that saying, “Those who don’t study history are doomed to repeat it?” Don’t fall for obvious mistakes that you can easily avoid by learning from others! If you’ve been around the TAS community for very long, you know that Scott is a naturally curious guy. Following his curiosity, Scott found some helpful information from Small Biz Trends featuring nine reasons small online businesses fail. Avoid these mistakes! 

  1. Failing to know your market. 
  2. Running out of cash to run the business. 
  3. Don’t hire someone just because - hire the right people! 
  4. Let the competition grow unchallenged and unnoticed. 
  5. Pricing and cost issues. Know your price point and margins. 
  6. Create a product that is not user friendly. 
  7. Create a product without a business model. 
  8. Practice poor marketing. 
  9. Low-quality customer service. 

Is your business in danger of committing any of these deadly business mistakes? Which ones do you need to look out for? Tune into this episode of The Amazing Seller to hear Scott expand on this list and so much more! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Creating freedom and working for yourself. 
  • [4:40] Scott shares a story about a couple who built a business and sold it. 
  • [10:00] 9 Reasons small online businesses fail. 
  • [16:15] Keep an eye on your competition! 
  • [19:30] Don’t create a product dependent business! 
  • [23:00] Scott recaps all 9 reasons small online businesses fail. 
  • [25:30] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS806.mp3
Category:general -- posted at: 3:00am EST

Are you fired up and ready to charge into the weekend with a sense of direction and purpose? What do you need to focus on in this phase of your business? If you are looking for help that will get you headed in the right direction - you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he explains how to make the right ethical decisions, what it takes to stay in Amazon’s TOS when it comes to insert cards, and so much more. You’ll want to pay close attention to this powerful episode - don’t miss it! 

What is your goal? 

Wouldn’t it be great to have a ton of people on social media sharing pictures of your product? One of the best ways to get your product featured is by growing your brand’s following. If you want to build your brand while selling your product on Amazon, you also need to honor their Terms of Service (TOS). When you consider sending insert cards to your customers, you need to make sure you aren’t directing them away from Amazon and directly to your store. Amazon wants to see sellers provide value and assistance to the buyer - so deliver! To hear more about growing your brand’s following, make sure to listen to this episode. 

Making the right choice 

How do you judge between what’s right and what’s wrong and the good from the bad? Some people follow their faith, other’s are more focused on making the most of their life, whatever you believe, you need to have a moral center that will help you make difficult decisions. One helpful tool to get a gauge on what is the right choice to make is to ask yourself, “Does this pass the mom test?” Would the decision that you are going to make be ok with your mother? Let’s face it, we all want to make our mother’s proud - why not run your business the same way? To hear more helpful insights like this one from Scott, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Question: Is it ok to ask buyers to post pictures of their product on social media via insert cards? 
  • [9:10] How to make the most of an insert card. 
  • [12:00] Closing thoughts. 

LINKS MENTIONED IN THIS EPISODE

Direct download: TAS805.mp3
Category:general -- posted at: 3:00am EST

Wouldn’t it be nice if you had more traffic coming to your website than you know what to do with? It sounds like a great problem to have! While it might sound impossible, there is a way to boost your numbers and get more people connected to your brand. On this episode of The Amazing Seller, you’ll hear from Scott as he walks through his new brand, the traffic numbers they’ve been able to attract, what he plans to do with his increased traffic, and much more. Make sure to have pen and paper handy for this powerful episode - you don’t want to miss it! 

A tried and tested approach 

If you’ve been around the TAS community for very long, you know that Scott is a passionate and fired up guy. What really fires Scott up more than anything else is sharing helpful tips and insights that empower sellers like you to succeed. Avoiding the shiny and sexy approach that many ecommerce gurus adopt, Scott would rather establish a relationship and help people in a more meaningful and intentional way. Don’t leave it all up to guesswork or take the advice from some random guy who shot a video in front of a Ferrari - tune into this episode of The Amazing Seller to hear from Scott! 

Scott’s five tips to increase traffic to your site 

Scott doesn’t want to see sellers like you scrounge around the internet cobbling together an approach from five different experts. Why not take some time and adopt Scott’s method, what do you have to lose? Scott has seen real results and wants to share what he’s learned with serious and committed sellers like you. 

  1. Identify your market and figure out what content your m
  2. Post-question-based content. 
  3. Build an email list. 
  4. Send weekly emails. 
  5. Focus on writing more posts and then repeat all previous steps. 

To get a full breakdown of Scott’s approach and so much more, make sure to listen to this episode of the Amazing Seller! 

Be patient, play the long game!

Did you know that by following Scott’s tried and tested approach, you could be rolling in the MILLIONS next year? NO! While Scott is quick to point out that anything is possible, the truth is, he is not out to sell you a get rich quick scheme. If you want to succeed in the ecommerce industry in 2020, you’ve got to be willing to put in the hard work and time needed to succeed. Are you ready to ditch the shortcuts and less than ethical business practices? If yes, listen to this episode of The Amazing Seller to learn more from Scott! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:15] The story behind Scott’s impressive results in his new brand. 
  • [9:00] Scott reveals the numbers and traffic for his new brand. 
  • [19:30] Scott’s five steps to increase traffic to your content site. 
  • [22:15] Be patient, growth will come. Play the long game! 
  • [26:00] Scott recaps his approach and offers some closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS804.mp3
Category:general -- posted at: 3:00am EST

What is the state of your ecommerce business? Are you excited about the possibilities or are you worried about your future? Scott is here to help you peel back all the complexity and get to the heart of what makes a business succeed. On this episode of The Amazing Seller, Scott walks through a recent Mastershop he held with two business leaders at his new lake house. From obvious changes to ones that you might not have thought about before, you’ll want to have pen and paper handy for this powerful episode - don’t miss it! 

Scott’s Five Takeaways 

Did you know that one of the best ways to set your brand up for success is by learning from other business leaders who learned and adapted their approach along the way. You don’t have to make the same mistakes and face the same challenges that other sellers faced - learn how to set your ecommerce business up for success by listening to this engaging episode with Scott. After spending time with ecommerce sellers like you, Scott had several takeaways that he belives will help business leaders like you. 

  1. Big numbers don’t mean big success. 
  2. Keep your businesses separate! 
  3. Have clean financial books. 
  4. Focus on diversifying revenue and product streams. 
  5. Get a patent. 

Where are you on your journey? What do you need to start working on today? Hear Scott expand on each of these takeaways and so much more helpful information by listening to this episode of The Amazing Seller!

Focus on the basics! 

If you’ve been around the TAS community for very long, you know that Scott is a fan of simple and easy. Too many business leaders get caught up in the weeds and fail to seek through all the challenges to focus on what really matters. Don’t let overwhelm and worry rob you of your success and joy as you build your ecommerce business. Find out how Scott was able to keep his eye on the prize and make his dreams a reality by listeing to this inspiring episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:15] Why Scott loves helping sellers unlock the growth of their brand. 
  • [9:00] Diversification makes your brand more profitable. 
  • [11:50] Make sure you have clean financial books. 
  • [15:00] Get a patent for your product! 
  • [16:30] Focus on the basics. 
  • [18:00] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS803.mp3
Category:general -- posted at: 12:24am EST

How are your plans for the weekend shaping up? Are you ready to get some much-needed rest from the workweek or are you utilizing the weekend to get your business off of the ground? Wherever you are on your journey so far, it’s always helpful to get an outside perspective. It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares some tips and examples from Facebook marketing success stories. Make sure to have pen and paper ready, you’ll need it for this informative episode! 

An example you can use to drive traffic!

If you’ve been around the TAS community for very long, you know that Scott likes to break things down so everyone who listens to him can understand the information. Drawing from his success engaging with new communities on social media, Scott wanted to share a helpful example that sellers like you can follow to drive traffic on your social media channel. 

  1. Have your target audience create content for you! Ask them. 
  2. Engage with your audience - ask them questions, reply to their comments! 
  3. Drive people from your email list to your Facebook Page. 
  4. Spotlight your community - they want to be recognized. 

Are you ready to see how your social media community will respond? What steps are you going to take to start engaging with your target audience? To hear Scott expand on this example and so much more, make sure to listen to this episode of The Amazing Seller!

Build on what works

Never one to take success for granted, Scott wants sellers like you to consider throwing some fuel into the fire even when it’s roaring hot. If something is giving you good results, keep directing resources to there! Putting the pedal to the metal, Scott has a great way to build on the success of his social media engagement effort. 

  1. Do the same effort, once a month. 
  2. Choose the top three pictures from your post and repost them. 
  3. Have your community vote for the winner and then give away a free item.
  4. Announce the winner on your Facebook Page. 
  5. Rinse and repeat. 

One of the best things about connecting with a robust community like TAS is the wonderful assets and tools that are readily available. Tune into this episode of The Amazing Seller to hear more from Scott as he goes into further detail about engaging with your followers on social media! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:40] Channels will change, that’s ok. 
  • [7:00] Scott’s Facebook engagement tip. 
  • [10:00] To get more reach you need more engagement. 
  • [11:30] A helpful social media engagement example. 
  • [15:20] Scott’s five-step Facebook marketing strategy. 
  • [18:30] Recapping the episode and closing thoughts.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS802.mp3
Category:general -- posted at: 3:00am EST

Are you concerned about the ecommerce industry and what the future might hold for sellers like you? If you aren’t sure where you should focus your business efforts going forward, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he takes time to walk through the good and the bad of selling on Amazon in 2020. If you are considering making any changes to your business, make sure to take time and listen to this informative episode of The Amazing Seller! 

Make sure to diversify your brand! 

How would you respond if you woke up one morning to find that your Amazon account was closed down? Would you be devastated or would you quickly spring to action and start putting your plan B into effect? For too many ecommerce sellers, failure is just one bad email from Amazon away. What if there was a way to future-proof your business and set yourself up for long-term growth? Tune into this episode of The Amazing Seller to hear more about how sellers like you can chart the best course for success!

Why it’s a good idea to sell on Amazon 

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you cut through all the complexity and find out how to make money selling products online. In 2020, is it still a good idea to sell products on Amazon? Is it profitable? According to Scott, the answer is, it depends :) 

There are a ton of helpful advantages that you get just by using a massive platform like Amazon. From converting shoppers to buyers, streamlining the buying experience, and obsessing about the customer there are several ways Amazon makes life easier for sellers. To hear Scott expand on this topic and more, make sure to listen to this powerful episode of The Amazing Seller!

The challenges of selling on Amazon 

Why take your product somewhere else instead of doubling down and tightening the margins to stay competitive on a massive ecommerce platform like Amazon? Is it even possible to sell products successfully while avoiding Amazon? If you are worried about putting all of your eggs in the Amazon basket, this is the episode for you! 

While it can make life so much easier selling on Amazon, the truth is, you are only really doing Amazon the favor. What incentive does Amazon have for helping sellers like you succeed? If you want to succeed, you have to do it on your own! Don’t get lulled into a false sense of security just because your product is selling well on Amazon. To learn more about protecting your business, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] How secure is your business? Scott shares several examples
  • [11:45] The good news about Amazon. 
  • [16:00] The bad news about selling on Amazon. 
  • [26:00] Scott recaps the good and bad of selling on Amazon in 2020. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS801.mp3
Category:general -- posted at: 3:00am EST

This is it - episode #800!! 

Through all the ups and downs, you’ve journeyed with Scott to (or you just joined us for) another milestone in the life of The Amazing Seller! To mark this special occasion, Scott is taking a moment to take a look back at the journey so far. On this episode, you’ll hear Scott as he explains how he went from the Amazon guy to brand building coach, speaker, and author! 

It’s worth it after all of the hard work it takes to reach a milestone to reflect on what worked, what didn’t, and what the plan is going forward. Pay close attention, you don’t want to miss a minute of this powerful and celebratory episode! 

KISS

Have you heard of that old saying, KISS? It stands for Keep It Simple Stupid. 

While that saying doesn’t’ sound very nice, it does cut to the heart of what Scott is trying to do with the TAS brand. For too long, Scott saw sellers like you get really excited about the prospect of becoming their own bosses and starting their own businesses only to have their hopes dashed when they saw how complicated it would be. Following his passion to help average people like him, Scott started TAS to take people on a journey as he started a brand selling products on Amazon. Before long, TAS took off and has since produced workshops, meetups, live events, and so much more. Unfortunately, with growth complexity often comes around to tag along. 

Getting down to what really matters

TAS soon went through a growth phase, offering solution after solution by meeting the needs of the growing seller community. While Scott loved helping sellers improve their businesses with the podcast and other tools, what he really enjoyed was getting to know people and helping them up close. While he never thought he would ever host a conference, Scott did just that in 2019 with the Brand Accelerator Live event. Scratching this itch also involved writing a book, “The Take Action Effect” and launching a new program to help brand creators. 

Five helpful tips from Scott

As you can tell, Scott’s been on quite the journey over the years. Keeping with the spirit of The Amazing Seller and all the wonderful tools he’s developed over the years, Scott also wanted to give you five helpful tips he learned that will help you succeed. 

  1. Figure out your “Why” - what is it that keeps you motivated in life and business? 
  2. Be open to adapt and change. Don’t be afraid to make a pivot!
  3. Don’t compare yourself to others! 
  4. The core principles of building a business don’t change. 
  5. Keep things simple and always remember you “Why!”

There you have it! After all of these years and all these 800 episodes of value Scott wanted to take a good look back in the rearview mirror. He’s not going anywhere anytime soon and neither should you! There are a ton of more helpful episodes and resources just around the corner. Learn more about Scott’s journey over the years by listening to this inspiring episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Celebrating a milestone and making an impact.
  • [12:00] Getting known as the “Amazon guy.” 
  • [16:00] Monetizing the brand and shifting toward branding building. 
  • [25:10] Creating Brand Accelerator Live. 
  • [28:15] Simplifying the TAS Brand. 
  • [31:30] Revisiting the “Why.” 
  • [33:40] Scott shares five helpful lessons he has learned over the years. 
  • [38:30] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS800.mp3
Category:general -- posted at: 2:12am EST

Where is your ecommerce business headed? Are you going in the right direction and achieving all of the goals you had set? Do you need a little push in the right direction? Don’t worry! Scott is here to help answer questions from sellers like you - it’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he explains why traffic is the new currency, how to use a helpful ninja tip, as he answers a question from a TAS follower like you, and much more. You’ll want to pay close attention to this helpful episode! 

Send traffic to Amazon or no? 

As you build your brand and watch the traffic take off, you might be tempted to consider redirecting any external traffic back to your website, but is that a good idea? According to Scott, the answer is, it depends :) 

If you want to make your life a little easier, it is a good idea to have Amazon fulfill your orders. At the end of the day, it all depends on your goal. Do you want to pay a little extra to have Amazon take care of fulfillment or do you want to squeeze every last bit of profit so you can increase your margins? Tune into this episode of The Amazing Seller to hear Scott expand on this critical topic and so much more! 

Work smarter, not harder!

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you find ways to work in a more efficient manner. Yes, you will need to hustle and work hard to make your goals a reality but you don’t need to always work harder sometimes it is best to look for the smarter way forward. 

The TAS community along with all of the resources have been created for sellers like you to go further with the tools you need to succeed. If you are ready to take your ecommerce business to the next level of growth, make sure to listen to this episode of The Amazing Seller as Scott shares more tips and insights you can use! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:50] Traffic is the new currency. 
  • [3:20] Should I stop sending traffic to Amazon for sales?
  • [5:30] Scott’s ninja tip. 
  • [9:00] Work smarter, not harder! 
  • [12:40] Closing thoughts.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS799.mp3
Category:general -- posted at: 4:38pm EST

Direct download: TAS799.m4a
Category:general -- posted at: 8:33pm EST

What would it mean for your business if you could free up your mental capacity to focus on what really matters in the life of your business? Does it sound too good to be true? It’s not! On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Chris to discuss the topic of business growth. In their conversation, the guys explain how they’ve learned to chunk down their priorities, identify their primary motivations and goals, helpful tips they’ve learned along the way, and so much more. If you are ready to take your business to the next level of growth, this is the episode for you! 

Diversity your brand!

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you future-proof your business. One of the best ways you can future-proof your business is by diversifying your brand’s assets. Think about it this way, if the platform your business uses like Amazon or Walmart shuts you out tomorrow - would your business be able to survive? Scott stresses the value of planning for the worst-case scenario by building up your assets like email lists and social media channels. To learn more about diversifying your brand and so much more, make sure to listen to this episode of The Amazing Seller! 

Don’t get stuck comparing

Did you know that one of the worst habits you can fall into as a business leader is comparing yourself to others? It’s true! Too often leaders like you look to their peers, not for motivation but competition. What good will it do your business to keep up with the trends in other industries? If you want to be successful, focus on what your niche market needs and your brand will be in good shape. Remember, the grass always looks greener on the other side of the fence, so make sure you are watering your side. To learn more about avoiding the comparison trap and other helpful tips, make sure to listen to this episode of The Amazing Seller!

Scott’s challenge

As Scott is fond of saying, it’s time to, “Take Action!” Don’t let this be just another episode where you listen to Scott and Chris’ helpful insights but you don’t put anything into action. Let this one be the one where things change and you make a step in the right direction! To help you get started, Scott has a challenge for TAS followers like you. 

This week, take an hour with pen and paper handy and mentally walk through your business. What is working well? What needs attention? What do you need to change? Once you’ve sorted through what works and what doesn’t in your business, ask yourself this question, “If I had a magic wand that could make one problem disappear, what would it be?” 

Once you’ve answered your question, you’ve found your primary target to address! Tune into this episode of The Amazing Seller as Scott expands on this helpful exercise and so much more, you don’t want to miss it! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] Chris joins Scott on this episode. 
  • [5:30] The danger of putting all of your eggs in one basket. 
  • [9:15] Don’t compare yourself to everyone else! 
  • [13:00] Write out your “Why” and set your goals. 
  • [20:00] Setting yourself up for long-term success. 
  • [24:00] Scott’s challenge. 
  • [25:45] Closing thoughts from Scott and Chris. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS798.mp3
Category:general -- posted at: 3:00am EST

Are you ready to get your ecommerce brand up and running? Do you find yourself going back and forth between several different approaches to building your brand? Scott and Chris are here to help sellers like you cut through all the complexity and get to the heart of what really matters - building a successful business! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over several methods you can use to create content and reach your target market. The guys aren’t just making this stuff up - they’ve put their money where their mouth is! Have pen and paper ready, you don’t want to miss a minute of this engaging episode! 

The expert

How do you take your passion for rock climbing or bass fishing and leverage that knowledge to build a brand? Is there a way to convey and use the knowledge you’ve accumulated over the years to grow a following? According to Scott and Chris, the expert method is an excellent way to build an ecommerce business. By utilizing the specialized knowledge you’ve gathered from your personal or professional life, you can position yourself as a subject matter expert. The expert method isn’t a permission slip to be a jerk - you can be knowledgeable and humble! Learn more about this effective method by listening to this episode of The Amazing Seller! 

The novices’ journey

Are you completely new to coin collecting? What about dieting? One powerful way to connect with your target audience is by inviting them along for the ride as you dive deep into a niche that you are new to. Let’s face it, no one likes feeling like they are out of their element - imagine that someone came alongside you and admitted that they don’t’ know what they are doing either but that they’d like to figure it out with you. By making that subtle shift toward solidarity you can gain your follower’s trust and bring them along for the ride. Tune into this episode of The Amazing Seller as Scott and Chris expand on this method and so much more! 

The reporter

Are you a naturally inquisitive person? There are some people out there who get so hooked on an idea or a concept that they will continue to pull that thread until they are satisfied. If this sounds like you, the reporter method might be the best fit for you! As a “reporter” you get to play the role of answering questions and discovering the niche market possibilities while bringing your audience along for the ride. Scott has developed a hybrid approach with TAS that leans heavily on the reporter method. To hear Scott explain how this approach has been successful with TAS, make sure to listen to this helpful episode! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:20] How to create content if you are a subject matter expert. 
  • [5:00] The novices’ journey - invite them along! 
  • [10:20] The reporter’s method. 
  • [14:00] Scott and Chris recap all three methods. 
  • [17:30] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS797.mp3
Category:general -- posted at: 3:00am EST

1