Rock Your Brand Podcast

Are you knocking down obstacles and achieving your goals for your ecommerce business? What do you need to do to put your business in the best position for success? If you need a push to get some momentum, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he digs deep into the question of how to stay motivated when things are going as you had hoped. This is a critical episode that you’ll want to bookmark, don’t miss it! 

Isn’t it all about luck? 

How do you grow a business from the ground up? What is it that makes some businesses succeed and thrive while others fizzle out and go under? Does it all come down to the luck of the draw, or is there something you can do to succeed? According to Scott, you have to say in the game and follow the right advice! Sure you are going to mess up and fail, but it doesn’t have to knock you out - get back up and try again. To hear more about what it takes to persevere and come out the other side, make sure to listen to this episode of The Amazing Seller! 

Staying motivated 

Have you ever trained to do something extremely difficult? Maybe for you, it was a marathon a big sports event, a performance or an exam. How did you feel after it was over? Did you prepare enough to succeed, or did you crash and burn? If you want to keep yourself locked in and headed in the right direction, Scott has some helpful tips. 

  1. Identify the result you are looking for. 
  2. Create smaller wins you can achieve. 
  3. Stay focused and consistent. 
  4. Have realistic expectations. Don’t dream too high here - make it achievable. 
  5. Continue to take action every single day! 

What tips that Scott shared do you need to start practising? How will you make this year a year of results in your life and business? Scott doesn’t want sellers like you stuck out there all alone - he put much of his hard-won wisdom into the form of resources. You can check out all of the TAS resources at the end of this post in the resources section. If you are ready to put in the time and effort required to succeed, listen to this helpful episode of The Amazing Seller to get started!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Isn’t success all about luck? 
  • [9:45] You’ve got to be committed! 
  • [16:45] Scott shares 5 ways to stay motivated. 
  • [21:30] TAS resources you can use and closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS796.mp3
Category:general -- posted at: 10:13pm EST

Do you think your ecommerce business would have a better chance at success if you could get more people to read and engage with your emails? Imagine what it would be like to have thousands of people reading about your brand on a weekly basis! On this episode of The Amazing Seller, you’ll hear from Scott as he shares helpful tips he has learned regarding email marketing, how to keep your followers engaged, what it takes to grow your email list, and so much more. If you are ready to but in the time and effort to grow your email list, this is the episode for you! 

Make sure the right people are on your list! 

Wouldn’t it be nice to send a message to thousands of people with just the click of a button? Sure it would but they’ve got to the right people! What good would it do to send a bunch of emails about surfing to people who live in the mid-west? Don’t fall for cheap tricks like buying an email list - just take the time to build one with people who will be interested in your brand. From giveaway contests to engaging in the community you want to market to - earing your way in is a lot better than buying your way in. Hear more about this critical topic by listening to this episode of The Amazing Seller! 

Scott’s 5 Email Marketing Tips 

While you could figure out the best email list building strategy by trial and error, why not learn from someone who’s made a few mistakes and learned along the way? As he built his ecommerce business over the years, Scott has stumbled upon learned some valuable tips when it comes to building an email list. 

  1. Warm-up your email list by sending goodwill emails. 
  2. Create a great subject line that draws people in.
  3. Send your emails consistently. Set a schedule and stick to it! 
  4. Use text-based emails. Don’t try to use all the bells and whistles.
  5. Send an email to the people who didn’t open your initial email. Follow up is key!

Have you tried any of Scott’s tips before? Which ones do you need to start implementing in your ecommerce business today? Make sure to listen to this episode of The Amazing Seller as Scott expands on each of these tips and so much more! 

Bonus tips! 

If you’ve been around the TAS community for very long, you know that Scott is passionate about resourcing ecommerce sellers like you. From live events and books to ebooks and other resources, Scott wants to pass on the helpful tips and lessons he has learned over the years. In addition to his five email marketing tips, Scott also wants to share some bonus tips. 

  1. Send an email in the beginning with no links or asking them to reply. 
  2. Use the “P.S” in your email to offer products or links. 
  3. Limit your call to action to one or two max. 
  4. Keep your messages short and to the point. 
  5. Make sure you have solid web servers! 

These tips are just a peek at the ton of insights and lessons you’ll learn if you keep taking Scott’s advice. What are you waiting for? Check out some additional resources that Scott has for sellers like you located in the resources section at the end of this post! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:15] How did you build your email list? Don’t buy one! 
  • [9:20] Warming up your email list - start sending goodwill emails. 
  • [14:00] Craft a great subject line. 
  • [18:00] Send your emails consistently. 
  • [20:20] Use text-based emails. 
  • [24:00] Send an email to the people who didn’t open your initial email. 
  • [29:30] Scott’s five bonus tips.
  • [31:40] How to use the “P.S” 
  • [33:50] Why good web servers are critical. 
  • [36:40] Resources you can use.
  • [38:20] Scott recaps all five tips. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS795.mp3
Category:general -- posted at: 3:00am EST

How do brands like Bullet Proof grow from a little known startup to become a massive leader in the ecommerce industry? What is your plan to grow your brand and build a reputation for yourself? On this episode of The Amazing Seller, you’ll hear from Scott as he examines the Bullet Proof method of brand building and expansion. As Scott walks through the Bullet Proof method, pay close attention - he’s got several tools and resources that you’ll want to follow up on as you develop your strategy. Make sure you have pen and paper ready, you are going to need it for this engaging episode! 

Learning from good examples

As you plan your strategy for building an ecommerce business, where do you look for inspiration? Are you just making it up as you go or are you looking to other leaders who have pioneered the way forward? While Scott is as experienced and successful as most ecommerce leaders, he is also a constant learner. Harnessing his desire to learn more, Scott has compiled a helpful review of how BulletProof has built its brand over the years. Don’t just take Scott’s word for it when it comes to brand building strategies - learn more on this informative episode! 

Telling a story with your brand

When was the last time you really found yourself connecting with a brand? Let’s face it, brands are not usually personal and engaging but that narrative is quickly changing within the ecommerce industry. People connect with people, not brands. If you want to get people connected and invested in your brand, you need to give them a story. If you don’t have a story to tell with your brand, it might be a good idea to take a step back and rethink your approach. Learn more about the value of telling a compelling story with your brand by listening to this episode of The Amazing Seller! 

How to generate massive website traffic

If you’ve been around the TAS community for very long, you know that Scott is passionate about breaking complex topics down into easy to follow processes. Here is a simple breakdown of the Bullet Proof approach that Scott has observed. 

  1. Research your target market on Google and YouTube. 
  2. Create three content buckets. 
  3. Do light keyword research and chose the type of content you’ll create. 
  4. Post content consistently. Commit to the process.
  5. Start choosing more competitive keywords and use the content tree method. 

Where are you in your ecommerce journey? Which step do you need to pay attention to this week? Tune into this episode of The Amazing Seller to hear Scott expand on each of these steps and a lot more! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] What drew Scott to Bulletproof Coffee. 
  • [8:00] How to create the right content for your brand. 
  • [11:00] Bringing people into your brand. 
  • [12:30] Validate your market! 
  • [14:45] Don’t overcomplicate the validation process. 
  • [17:15] Create three buckets of content. 
  • [19:50] How are you going to deliver your content?
  • [23:00] Be consistent. 
  • [24:45] What is a content cluster? 
  • [26:50] Scott recaps the best way to attract traffic. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS794.mp3
Category:general -- posted at: 11:45pm EST

Is your ecommerce business firing on all cylinders? Have you been hard at work all week or are you creating time to work on your business over the weekend? If you are looking for helpful tips and insights that will fuel your rise to the top - you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he goes over his approach to getting the most out of your workday. Don’t just let your day, week, and month happen to you, put a plan together! Have pen and paper ready for this informative episode - you don’t want to miss it. 

Focus on what will move the needle 

Do you have a clearly defined idea of what needs to happen in your business to take it to the next level of growth? Too often business leaders like you have all the best intentions but they get sidetracked with all the things they could be doing and they fail to focus on what they need to be doing. If you haven’t already, take the time to identify key steps you need to take to move the needle on your ecommerce brand building journey. Once you’ve figured out what you need to do, the rest of the process will make a lot more sense. Learn more from Scott about this critical topic by listening to this episode of The Amazing Seller! 

How to get more out of your business 

Over the years, Scott has collected a ton of helpful tips and lessons from fellow ecommerce leaders and business owners. Always seeking to up his game, Scott decided to implement some of the best ideas he has learned over the years and the results can speak for themselves. Now, Scott wants to share some of the hard-fought lessons he has gathered over the years and share it with you! 

  1. Take an hour and identify the top priories in your business. What are the obvious next steps? Chunk it down!
  2. Create a weekly task list and choose only three tasks - don’t cheat! You can make a brain dump off to the side. 
  3. Schedule your time. If it doesn’t get scheduled, it doesn’t get done! 

Are you using a version of Scott’s helpful tips? Do you have your own productivity tips to add? Make sure to chime in and join the conversation! 

Bonus tip!

Don’t go just yet, Scott has a critical bonus tip that you don’t want to skip! 

While social media is a great tool and a wonderful way to connect with people you don’t see all the time, it can also destroy your productivity. Don’t let the algorithms keep sucking your time and productivity away from you! If you want to stay connected on social media for personal or professional reasons, that’s fine but you need to schedule it and stick to it. 

Stop looking on social media randomly, your business will thank you for it! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:40] Focus on what will move the needle. 
  • [5:30] How do I get more done on my business?
  • [10:00] Identify the top priorities in your business. 
  • [12:15] Create a weekly task list. 
  • [14:20] What does your schedule look like? Plan it out! 
  • [18:20] Scott’s bonus tip. 
  • [20:45] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS793.mp3
Category:general -- posted at: 10:14pm EST

What will it take for your ecommerce brand to reach and connect with new followers on social media sites like Facebook? Is there a tried and tested approach that sellers can use to increase engagement on their social media channels? On this episode of The Amazing Seller, you’ll hear from Scott as he gives an update on Facebook fan pages, explains how to warm up a cold Facebook fan page, what it takes to use your Facebook fan page in an effective manner, and so much more. You’ll want to pay close attention to this informative episode - don’t miss it! 

Don’t forget about the tools in your toolbox!

Let’s face it, life isn’t always neat and simple - especially when you are a small business owner! What do ecommerce sellers like you need to do to stay ahead of the competition? Make sure you use every tool in your toolbox! Too often Scott encounters ecommerce sellers who have built an email list or gained a following on their Facebook fan page only to let those contacts grow cold. Don’t keep your fans wondering when you are going to show up. Commit to showing up on a regular basis and delivering value and watch what happens! Tune into this episode of The Amazing Seller to learn more about this critical topic from Scott! 

Warming up your Facebook Page

Has it been a while since you last posted on your Facebook fan page for your ecommerce brand? What should you post to reconnect and get people to engage with your brand? After hearing from sellers like you, Scott has come up with some helpful tips to get your followers to engage with your brand on Facebook. 

  • Ask a question. 
  • Invite people who comment to “Like” your page. 
  • Share links or articles that are relevant to your brand. 

Learn even more helpful tips and insights like this from Scott by listening to this powerful episode of The Amazing Seller!

Facebook Page Strategy 

Is there a Facebook page strategy out there that actually works? How can sellers like you not only reach but engage their followers on Facebook? According to Scott, the strategy he uses delivers real results - but it will require some hard work! 

  1. Create a Facebook Fan Page. 
  2. Create a daily schedule and post one new thing each day. 
  3. Engage with your followers - like comments and replies! 
  4. Send a link to your Facebook post to your email list. 
  5. Rinse and repeat steps 1 - 4! 

Do you want to go even further with this Facebook page strategy that Scott has laid out? Scott’s got you covered! Make sure to check out the resources section at the end of this post to learn more about engaging your followers and expanding your brand! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] What is going on with Facebook Fan Pages? 
  • [10:15] How to warm up your fan page. 
  • [17:15] A strategy you can use to engage your fan page. 
  • [23:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS792.mp3
Category:general -- posted at: 3:00am EST

Can you really create an ecommerce brand that makes money and can give you a good return on investment? How can sellers like you compete with some of the big names on the ecommerce marketplace? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why content is king, how niche markets work, why you should model your business off of proof, and so much more. Don’t just hope your ecommerce business with succeed, learn from helpful examples that actually worked! You’ll need pen and paper for this fascinating episode - don’t miss it! 

What is an Evergreen Empire? 

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you take a leap toward creating and expanding an ecommerce brand. Why focus on creating a brand when you could just focus on selling a product? Creating content doesn’t cost you anything but time! If you can figure out how to create content that a passionate following will keep coming back to - you’ve struck gold! Tune into this episode of The Amazing Seller as Scott shares the story of an ecommerce brand that doubled down of a content creation strategy!

Why niche markets work 

Do niche markets really work? How do you find out what niche market to pursue? Too often people look at Scott’s brand-building approach and complain because they feel like it takes too long to turn a profit. While the brand-building process isn’t for the impatient - if you can endure a market validation process, you’ll find yourself on the pathway to success. To hear a rundown of several brands that are making the most content creation and niche marketing, listen to this engaging episode of The Amazing Seller! 

Bank on what works! 

Where are you on your ecommerce journey? Do have your approach figured out or are you still trying to find a strategy that works well for you? Don’t let yourself get sucked in by all the promises of easy money and hassle-free success - that’s not how it works! Anything worth having will come at a cost - make sure that your approach is following a method that works. If you are ready to put yourself and your business on a time tested and proven approach to ecommerce brand building, make sure to listen to this episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] What is the “Evergreen Empire?” 
  • [8:30] Why niche markets work. 
  • [15:00] Model after proof! 
  • [19:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS791.mp3
Category:general -- posted at: 1:42am EST

Are you fired up and ready to take your ecommerce business to the next level of growth? Do you feel like you need some expert advice to keep you headed in the right direction? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, points out some helpful recent TAS episodes, gives an answer to a question from a TAS follower like you, and so much more. Have pen and paper ready, you don’t want to miss a minute of this engaging episode! 

Job security

Did you know that one of the best aspects of owning your own business is job security? It’s true! When you work for someone else, you never know when they might decide to terminate your position or close the business altogether. By taking steps to build a thriving ecommerce business, you are setting yourself up for long-term success. Too many people are at the mercy of their boss or supervisor - don’t let that be your story! Learn more about creating your own job security by listening to this episode of The Amazing Seller!

Will Google still rank my website? 

Scott has been hearing a lot from ecommerce sellers like you who are worried about how Google’s recent change in how they’ll rank websites will play out. Are you worried about Google’s search results when it comes to your website? What are you doing to keep your brand competitive no matter what Amazon, Google, or YouTube change? If you’ve been around the TAS community for very long, you know that Scott wants to help sellers like you diversify your brand. Make sure to check out some of the links located in the resources section to help you future-proof your business! 

Helpful conversations

Do you have someone in your life who you can turn to when things get tough? How do you navigate topics that you don’t have a lot of experience dealing with? Do you find a good book on the subject, turn to Google, or something else? For years it has been Scott’s hope to bring TAS followers helpful conversations not only on Fridays but every time you listen to TAS. On this episode of The Amazing Seller, you’ll hear from Scott as he points you to several recent episodes that are packed with helpful lessons in life and business - don’t miss it! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Scott’s thought of the week - job security. 
  • [13:00] Will Google still rank my website in 2020?
  • [22:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS790.mp3
Category:general -- posted at: 3:00am EST

Do you feel like you’ve got your brand’s strategy figured out? Are you still trying to work out the best path for your business when it comes to finding your niche market and identifying keywords that will help you succeed? To help sellers like you cut through all the complexity, Scott has prepared a helpful resource called “The Brand Creator’s Playbook.” On this episode of The Amazing Seller, you’ll hear from Scott as he walks through the playbook and points out some helpful examples that will prepare you as you launch your ecommerce business. You don’t want to miss a minute of this engaging episode! 

The Brand Creator’s Playbook 

What sets The Brand Creator’s Playbook apart from all the other resources on the marketplace? If you’ve been around the TAS community for very long, you know that Scott only invests in resources he believes in - The Brand Creator’s Playbook is a worthwhile investment! Here is a breakdown of what you’ll find in The Brand Creator’s Playbook. 

  • Niche selection and market validation. 
  • Creating the foundation for traffic. 
  • Content planning and scheduling. 
  • Posting content and optimizing for traffic. 
  • Email List Building 101. 
  • Monetizing your brand in the short-term and long-term. 

Where are you in your journey? Are you ready to start putting your plans into action or are you considering making a pivot? Wherever you are, Scott is not only rooting for you, he’s got resources for you too. Make sure to check out the link to get your copy of The Brand Creator’s Playbook located in the resources section at the end of this post. 

Scott busts a common ecommerce myth 

What is the point in starting an ecommerce business? Seriously! Time and time again, Scott hears from potential ecommerce sellers who are ready to throw in the towel because they can’t find a good niche or they face too much competition. If you’ve ever had a thought like that, you aren’t alone! Scott and this podcast are living proof that niching down in your target market works! While it might not be easy at first, once you shift your mindset - niching down will get a lot easier. Tune into this episode of The Amazing Seller as Scott expands on this critical topic and so much more! 

Creating sharable content 

Did you know that one of the best ways to attract traffic to your ecommerce brand and to your home base is by creating sharable content? It’s true! What type of sharable content could you develop that would make your brand stand out from the competition? Would your fans respond better to a YouTube video or an ebook? Try turning that question on your brand’s followers and see what they have to say! There are so many ways to break away from the rest of the pack and help your brand shine - you just need to do the hard work to find out what would work best. Listen to this valuable episode of The Amazing Seller as Scott gives some tips and insights that you can use to help your brand succeed! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:20] Breaking down The Brand Creator's Playbook.
  • [11:30] Why identifying your niche is critical. 
  • [19:15] Creating shareable content can increase your traffic. 
  • [23:45] Scott recaps The Brand Creator's Playbook. 
  • [27:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS789.mp3
Category:general -- posted at: 3:00am EST

Have you reached the end of your rope when it comes to expanding your product sales? What will it take to get your brand to stand out from all the others on the marketplace? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes back, Kevin Sanderson. In his conversation with Scott, Kevin opens up about the status of his business, what he has learned about international selling, tips for sellers like you, and so much more. Make sure to have pen and paper ready - you don’t want to miss a minute of Kevin and Scott’s helpful conversation! 

Selling internationally 

Does the idea of selling internationally get you excited or do you find the idea intimidating? Have you started looking into what it takes to sell your product on the international marketplace? Thankfully, Scott has a friend who’s done a lot of leg work when it comes to selling internationally. Kevin has built his brand here in the US and he’s expanded it to international marketplaces. What can you learn from Kevin’s journey? Is it a good idea for you to invest your efforts into selling internationally? Tune into this episode of The Amazing Seller to hear Kevin’s answer and so much more! 

Action steps 

If you’ve been around the TAS community for very long you know that Scott is all about taking action. Remember - taking action and moving your business along doesn’t come naturally - you’ve got to put time and effort in if you want to succeed. Kevin and Scott have some helpful action steps that sellers like you can use to get the momentum started with selling your products internationally. 

  1. See if products like yours are selling in a country near you, like Canada! 
  2. Try sending a few of your units to the Canadian marketplace. 
  3. Take advantage of Kevin’s awesome tools and resources for international sellers! 

What action step will you take for your ecommerce business? Are you prepared to do what it takes to make your business succeed? For more helpful insights and action steps, make sure to catch this episode of The Amazing Seller featuring Kevin Sanderson!

Special bonus gift! 

While Scott is quick to point out that nothing worth having comes easy - the same isn’t always true when it comes to helpful resources. Over the years, Scott has made a name for himself by resourcing and equipping sellers like you and he’s still doing it! Even as Kevin has put together a helpful video course for potential international sellers like you - Scott wanted to sweeten the pot. Not only can you get Kevin’s workshop for international sellers, but you can also get his Brand Accelerator Live session for FREE! Learn more about these awesome resources made for sellers like you by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Scott welcomes back Kevin Sanderson as he gives an update on his business. 
  • [5:00] How easy it is to sell your product internationally. 
  • [11:30] Kevin explains how to get access to a special web-class he’s offering. 
  • [15:00] Why it’s a good idea to test your products in Canada. 
  • [18:00] Helping other sellers succeed. 
  • [20:00] Kevin shares some action steps you can take. 
  • [25:30] Closing thoughts from Scott and Kevin - plus a bonus gift! 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS788.mp3
Category:general -- posted at: 9:20am EST

Are you fired up and ready to put in the work required to take your ecommerce business to the next level of growth? What is the one thing that is holding your business back from succeeding? If you need some helpful tips and insights, look no further! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares some exciting news, reveals his thought of the week, answers a question from a TAS follower like you, and so much more. Have pen and paper ready, you don’t want to miss a minute of this informative episode! 

Brand Creator's Playbook

If you’ve been around the TAS community for very long, you know that Scott is passionate about delivering high-quality tools and resources that sellers like you can use to build your brand. Building on the success of his recent book, “The Take Action Effect,” Scott has released a new resource, “Brand Creator's Playbook.” Here are a few things you’ll find in this helpful resource: 

  • The BEST Way to Find (and Validate) a viable Market To Build Your Business In 
  • How to Revalidate and Niche Your Existing Business Down To Grow EVEN Faster
  • The Importance of (and Process of) Building Your Online "Homebase" Giving Your Business Digital Assets YOU Own and Control.
  • The Content Strategy For Bringing Consistent AND Targeted FREE Traffic To Your Homebase Every Single Day.
  • The Not So "Secret" Strategies For Creating a List of RAVING Fans Eager For Everything You Have to Offer.
  • The Super Simple Way To Add Multiple Streams of Revenue To Your Business and Monetize Your Brand CORRECTLY.

To grab your digital copy of Brand Creator's Playbook and even the audio version, make sure to check out the link in the resources section at the end of this post. 

I can’t!

Have you ever spent time around a child who is struggling to do something difficult? If you have, chances are you’ve heard the phrase, “I can’t do it!” The truth is, many adults do the same thing! If you want to succeed in life and business you’ve got to find a way to get that phrase completely out of your vocabulary. While it may seem harmless, the attitude behind the phrase indicates a limiting and negative belief about yourself. Why not talk positively about yourself and seek out solutions? Tune into this episode of The Amazing Seller as Scott expands on this critical topic and so much more!

Build a brand or create a product first? 

As more and more ecommerce sellers flood the marketplace each day, Scott is bombarded with this important question, “Should I build a brand or create a product first? Long time TAS followers can already hear Scott’s reply in their mind - build a brand! Sure, it seems like it would be quicker to create a product and then work on selling it but the truth is, you can earn an income from your brand before you ever create a product! Hear more about what it takes to build a brand by listening to this helpful episode. 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Brand Creator's Playbook. 
  • [7:00] Scott’s thought of the week. 
  • [12:45] Question: Should I create a brand first or prepare a product first? 
  • [22:00] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS787.mp3
Category:general -- posted at: 11:31pm EST

If you were given a timeframe from your doctor that you had only one year left to live, how would you respond? What would you do with your year? Would you tell anyone or keep it to yourself? On this episode of The Amazing Seller, you’ll hear from Scott as he discusses a sobering topic, death. Not to put everyone in a dark mood, Scott simply wants to help sellers like you keep your eyes on the prize. Let’s face it, we often tend to think that we will live forever and that there is no end to our story but the truth is, the end comes for all of us. Tune into this episode to hear Scott expand on this critical topic. 

Life is precious and short!

Don’t worry TAS followers, Scott is just fine! The reason that Scott decided to discuss this topic is due to some recent news about a dear family friend. After experiencing some odd numbing in his extremities, this individual went to get further testing to find out what was going on with their body. As it turns out, Scott’s dear family friend was diagnosed with Amyotrophic lateral sclerosis (ALS), also known as motor neuron disease (MND) or Lou Gehrig's disease. Facing this news head-on, Scott’s family and friends are rallying around this person and doing everything they can to keep a positive outlook and a good attitude. Find out how this news has helped Scott think of the future a little differently by listening to this episode of The Amazing Seller. 

Practicing gratitude

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you connect to something greater than yourself. Some sellers are religious, some have no religion, and many are somewhere in between - that’s great! Whatever your faith tradition, it has been shown time and time again that people who practice gratitude have better outlooks on life and have more positive energy surrounding them. Maybe practicing gratitude isn’t for you, that’s fine - whatever practice that keeps you grounded and humble - find it! Listen to this episode of The Amazing Seller to hear Scott go further with this important topic - you don’t want to miss it! 

What motivates you? 

What is the one thing that keeps you on track and moving forward in life and business? Are you looking forward to all the things that money can buy or are you looking for something more valuable than possessions? Let’s face it, the one thing that you can’t get with more money is time. Is all the hard work and long nights spent building your business worth it in the end? Each person has to decide that for themselves - some see the short-term loss of freedom in exchange for a brighter future as a good bargain. Whatever approach and goals you have set in your mind, remember - you won’t get there the easy way. Tune into this episode of The Amazing Seller as Scott offers some helpful reflections on setting goals, achieving them, and so much more. 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:45] Dealing with loss. 
  • [9:30] Scott talks about a family friend’s recent health diagnosis. 
  • [19:00] Practice gratitude! 
  • [21:00] What is your end game? 
  • [29:00] Closing thoughts; money isn’t the point. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS786.mp3
Category:general -- posted at: 3:00am EST

How do you cut through all of the noise and build a brand that can go the distance? What does it take to keep your niche audience engaged and coming back to your brand? On this episode of The Amazing Seller, you’ll hear from special guest, Jesse Wilson. In his conversation with Scott, Jesse opens up about how he got started an ecommerce business leader, what he does to keep his audience engaged, things he wishes he had done differently, and so much more. You’ll want to have pen and paper handy for this informative episode featuring Jesse’s story!

Setting goals can work!

When was the last time you looked back at how far you’ve come and much you’ve achieved? While it’s not always a good idea to dwell on the past, it can be a great idea to appreciate how far you’ve come. Looking back at the start of his business, Jesse is proud of how far he’s made it but he’s not content! Ready to start the next chapter, Jesse is setting new goals and planning to take his brand to new heights. Learn more about Jesse’s mindset and how he stays focused on his goals by listening to this episode of The Amazing Seller! 

The key to Jesse’s success

If you could distill all of your growth and success down to one key lesson or practice, what would it be? Have you found a good approach that keeps you locked in on your business’s growth? For Jesse, the key to his business growth has been his ability to collaborate with other influencers in his niche market. He doesn’t view his peers as direct competitors, Jesse sees them as his friends he’d also like to see succeed. Learn more about Jesse’s unique and profitable approach to collaboration, make sure to listen to this episode of The Amazing Seller!

Turn on ads! 

What is the one thing that every ecommerce business leader is after? Profitability! Too many ecommerce leaders close down their business each year because they failed to make to that special point in a brand’s growth where it starts to bring in money. What good is your business if it doesn’t fulfill its primary function? Where should sellers like you start? Good news, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear helpful tips and insights from both Scott and Jesse - pay close attention you don’t want to miss a minute! 

Work smarter, not harder

If you’ve been around the TAS community for very long, you know that Scott is a fan of helping sellers like you work smarter rather than harder. This doesn’t mean you don’t have to put in the work, it simply means that it’s critical to find smarter ways for your business to operate. From tools and classes to books and podcasts, Scott has dedicated his professional career to empowering sellers like you. If you are ready to put in the time and effort required, make sure to go even further with helpful TAS resources listed at the end of this post.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] What led Jesse to build a brand as Scott teaches. 
  • [7:30] Jesse Willson joins the podcast. 
  • [10:45] What was Jesse’s original vision for his brand? 
  • [19:00] The one thing that has fueled Jesse’s success. 
  • [27:30] Keeping content creation fresh. 
  • [35:00] Dealing with sponsorship requests. 
  • [45:00] Making the brand profitable. 
  • [55:00] Preparing your business for the future. 
  • [1:03:00] How content-driven brands make money. 
  • [1:07:30] Jesse explains the challenges of expanding his brand. 
  • [1:10:00] You need a good return on your time! 
  • [1:14:30] Connecting with affiliate partners. 
  • [1:18:45] Jesse’s advice for sellers like you. 
  • [1:24:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS785.mp3
Category:general -- posted at: 11:09pm EST

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