Mon, 31 August 2020
Fri, 28 August 2020
Wed, 26 August 2020
Today I wanted to call a little time out and reflect on the past 14 guests that we've had on the show. I wanted to give you a place that you can find all the episodes that I'm going to touch on in one convenient location. When I decided to rebrand the podcast, I had already been doing it for over 4 ½ years. A common thread with all of the interviews that we'll review is that every person has had pivots. As you grow and circumstances change, you'll have to change how you operate and do business. I want to share this with you to see the evolution of a business.
Take some time to use this as your own personal playlist and listen to each of these interviews. You'll discover that each person was once in a similar place that you are now, and success is much closer than you might think.
Mon, 24 August 2020
Fri, 21 August 2020
Welcome to this week’s Friday Jam session. It’s always one of the highlights of my week. I enjoy being able to hang out with some awesome people and answer some great questions to help you grow your business. Head over to takeactioncrew.com to join us every Friday to get your own questions answered. Today I’m going to teach you how to write awesome subject lines and get more clicks in the process.
Wed, 19 August 2020
RYB 870: (The RISK of Losing It All Paid OFF) Engineer To Full Time Expert Copywriter with Daniel Throssell
Mon, 17 August 2020
Fri, 14 August 2020
Welcome to our Friday jam session! This is one of the highlights of my week, where I get to hang out with some awesome people and answer some great questions that will help you grow your business. You can join our take action crew anytime and get your own questions answered.
In the last few weeks, we've been talking about building an email list and creating a good lead magnet. Today we're going to talk about how to drive traffic to your lead magnet so you can grow your email list in the process.
You Need a Lead Magnet to Start
A lead magnet is a short pdf guide or infographic that provides value for your target audience, and the goal will be to drive traffic there. You'll create a landing page to host your lead magnet once it's ready.
Limit the time that you spend to create your lead magnet. Typically it should take no more than a couple of hours. Keep it simple, and you can even use your old blog posts and other content to create it. To start, you may not know what the offer will be for your lead magnet. The goal is to just try to build out your email list. Start by testing things and don't over complicate the process.
I don't know many markets that don't have some sort of audience on Facebook. You need to identify your targeting to get started. A simple tip is to head over to Facebook and use the search bar to type in topics and keywords related to your niche.
You'll be able to see where your market is hanging out and what groups and pages they're a part of. The pages in specific will allow you to target your audience and share your lead magnet. You'll also be able to learn what other topics they are interested in.
From there, you're going to start running ads (start with $5 a day per ad). You'll start to show up once the add is approved and can test your lead magnet quickly. Look at the first 100-500 people to see how many people click on it. Test out your ad for at least 7-10 days. A good conversation rate is at least 15%-20%.
Keep in mind that your ad isn't typically going to work right out of the gate. You'll see that it's not converting well and change the targeting first and your landing page second if you're still not getting traffic.
If you don't want to spend money, put your landing page in your blog posts, on the sidebar on your website, and create pins on Pinterest directing people to the landing page.
Use your Facebook fan page to set up a group and run ads. It will ultimately build up your following and likes by running ads, but that shouldn't be your main goal. It's required to run ads, so that's the main purpose.
Guide To Giveaways
When you do a giveaway, you may have less targeted leads and will need to weed out the people who don't want to be on your list for the long haul. However, it's an affordable way to bring in new leads and grow your email list.
To clean up your list after a giveaway, start immediately by sending out email broadcast messages to your list. You want to reach out with useful information. Email at least once a week, and you'll naturally get unsubscribers who aren't interested in your content. After the giveaway continue to follow up, and you'll allow people to self opt-out. You can also send an email to encourage them to unsubscribe if they don't want to be apart of the list anymore.
As always, I hope you enjoyed this week's edition of our Friday jam sessions. If you want to join us head over to takeactioncrew.com to join us at 10 am eastern time every Friday, we'd love to have you!
Thanks For Tuning in!
“Remember, I'm here for you, I believe in you, and I'm rooting for you! Now it's time for you to take action and go rock your brand”!
Wed, 12 August 2020
Mon, 10 August 2020
Today we’re going to talk about the only three things that you need to start email marketing. If you haven’t started implementing this into your business yet, you need to! Email marketing makes it easy to reach out to people in our market and stay front of mind. The idea is there are a lot of people who aren’t ready to buy right now. However, they may be looking for tips to help them out in the moment and eventually will be more inclined to make a purchase at a later date. When we have an email list, we can control the communications with our customers, and it will change the game. Email marketing has been a part of my business for many years, and today I’m going to break it down for you to simplify it so you can implement this strategy in your own business.
If you are interested in building your email list and have been following what I’ve been sharing, pick up a copy of our playbook. It’s the exact process and steps that I use for all of my businesses. There is an entire section dedicated to email marketing to help you out.
Now let’s get right to the three things you need to do email marketing the right way and to keep it super simple.
Before you even start, you need to know what your market wants so you can create a valuable lead magnet. Make sure that it’s niche-specific and isn’t too broad. If you haven’t decided what your lead magnet is going to be, that is what you need to work on. The market may not even realize what they need until you create it, and that’s ok. Just make sure that it’s specific and calls out a problem, solution, or something that your audience wants. Make sure to keep it simple, especially at the beginning.
All you are going to do is put the lead magnet on the landing page and drive people to that page so they can sign up to get their freebie. On the landing page, you’ll be collecting their email address that you’ll add to your email list. Don’t talk about driving traffic to your site until you have your landing page ready to go.
We use Converkit and absolutely love it! Inside Convert Kit, you can actually create landing paging so you can do it all in one place. Make sure that you dont overthink it. Simple is always best when it comes to email marketing.
Bonus Tip - Add a Thank You Page
The thank-you page will let people know you’ve sent their freebie and will include an offer for one of your products. It’s an easy way to upsell and promote your product. Even if they don’t purchase the first time, you now have access to their email and can reach out again at a later date. I recommend always creating your own custom thank you page and avoid using the word “subscribe” to make it more personal and provide added value.
If you haven’t started email marketing or haven’t leverage your list, its time to get serious about building your own email list. There is so much you can do to have it help you positively promote your business while providing genuine goodwill to your audience.
As always I am here for you, I believe in you and am rooting for you.
Now its time for you to take action and go rock your brand!
Take-Aways From Today’s Episode
Quote: If you haven’t started email marketing or haven’t leverage your list, its time to get serious about building your own email list. There is so much you can do to have it help you positively promote your business while providing genuine goodwill to your audience.
Fri, 7 August 2020
Welcome to this week’s Friday Jam Session. I enjoy hanging out with some awesome people and answering some great questions every week! To join us head over to takeactioncrew,com to hang out with us. Today we’re going to be talking all about what to write and send to your email list. I’ll be sharing with you five different things you can send to your email list that will help you grow your business.
What Do You Send To Your Email List
#1 Fulfill Your Promise - What did you promise your email list in the lead magnet that they signed up for. To start, send the download that you promised them. The second email can be a follow up to see if they received the download and see if they’ve been able to use it yet or if they have any questions. Not everyone gets the first email or even opens it, so it’s always good to follow up with another email to your unopen list, and it’s super easy to do.
#2 Ask Questions - Make it a point to send at least one email per week. It’s important to ask open-ended questions so you can get feedback and start a conversation with your audience. This is also a great way to have a better idea of what problems and solutions they are looking for and show that you are a trusted source ready to help them. When someone responds it will improve your credibility and boost your delivery rate.
#3 Send Them To Your Blog or Website - The goal is to drive traffic to your website/blog, so your email list helps you with that and will help rank your content higher in Google when they see that people visit your website. You can always send an email to let them know you’ve recently uploaded a new post, or if you update an old piece of content, send an email letting your email list know, especially when you have new people on your email list.
#4 Send People to YouTube - If YouTube is a big part of your website, send people from your email list to your website. If you’re doing this, always put your video in a playlist. You’ll send people to the playlist so it’ll automatically play the second video that you have up instead of automatically playing someone else’s content if you send them to a specific video.
#5 Send People to Your Facebook Page or Group - If you’ve recently posted something on Facebook that you want people to be aware of, drive people to Facebook. On a page, you can always share the link. However, if you have a group, it can’t be shared as easily.
Always make sure that the emails you write are about your audience and not you.
Create Powerful Subject Lines 15:14
One of the most important things you can do is to create subject lines that create curiosity. Questions are also very effective. Make sure to look at the platforms that work best for your business and work best for you.
Friday Jam Session Questions
Should I Send A Second Email to The Unopened List?
At a regular rhythm, I would send a follow-up email 24-36 hours after to the unopened list. You’ll be amazed at how many people will open your email the second time around, so don’t miss out on that opportunity.
Should I Create Email Sequences or Create an Email Every Week?
For my email lists, I have an onboarding sequence, and if we have an offer going on, we have a deadline sequence that goes into place. When you’re just starting out, build a 3-5 email sequence that is sent when someone signs up for your lead magnet. From there, you can add them to your general list where you’ll send at least one email out a week.
Should I Create Email Sequences for Launches?
I don’t set up email sequences for launches. The only auto message I do is if they sign up using a landing page. I like to address current concerns and stay in control of the message.
As always I am here for you, I believe in you and am rooting for you.
Now, it’s time for you to take action and go rock your brand!
Take-Aways From Today’s Episode
Quote: Not everyone gets the first email or even opens it, so it’s always good to follow up with another email to your unopen list, and it’s super easy to do.
Wed, 5 August 2020
Mon, 3 August 2020
Today we're going to talk about five mistakes people make when creating their email lists and how to avoid them. Email marketing doesn't have to be complicated, and I'm here to share some ways to help make it easier. Let's get right to it!
I actually just sent out an email to my list, letting them know that we're focusing on email marketing for the next few weeks. It's been very useful for my businesses and has worked for me for over fifteen years.
Over the years, I've followed the email marketing formula that has worked well for me. There are a few common mistakes that people make when they're implementing email marketing, and we're going to talk about how to avoid those to successfully grow your email list.
Start With a Lead Magnet
To start, you need an effective lead magnet, landing page, and a place to collect your emails, such as ConvertKit. Next, you'll need to figure out how to get people to your landing page and what to send to your email list each week. You'll change up your lead magnets as you go, and your product offerings change. However, to start, you need to have a good understanding of the basics before getting started.
The goal is to simplify the process to make it easier for you. Your first lead magnet may not be your most successful, but you need to start somewhere and start testing to see what is the most successful.
Keep in mind that marketing isn't just selling your products and services to your audience. You need to gain good will with your audience and give them something of value before selling them anything. This will help build trust in the process and show them that you're a reliable source in your niche and genuinely care about helping them.
5 Mistakes To Avoid
1) Choosing the Wrong Lead Magnet
Your lead magnet needs to be directly related to your niche and repel people who aren't interested in your product or service. Your lead magnet needs to be directly related to your target market so you can attract the right people. Niche it down and call out their specific problem, so they're more likely to sign up.
2) Asking People to Join Your Newsletter
I prefer to create a precise lead magnet instead. A newsletter doesn't show your audience what you're actually going to give them. Always include a call to action and always have them answer with "yes." To confirm that they actually want the lead magnet and know what they're signing up for.
3) Not Building Your List at All
You should start building your email list the right way. Create a lead magnet as soon as you have your website up and have your first blog posts up. It can be as simple as transforming a blog post into a lead magnet and creating a landing page for it.
4) Not Sending Emails
If you have an email list, you need to start sending emails to your list, don't wait! If you have a list and haven't sent anything for a while, there are ways that you warm your list up. To start, send them a recent blog post or update to check in on them or let them know what you've been working on and get the dialog going?
5) Only Sending Emails When You Want to Sell Them Something
I'm not saying you can't put a promotion on an offer page, that's actually a good idea. However, always lead with value and goodwill, and make sure you're smart about when you send promotions. Once you have your lead magnet dialed in you'll start to see success.
How to Use The Brand Creators PlayBook
Content is the long play. Once you've posted a piece of content, it should start ranking within 3-4 months. From there, your email comes into play so you can get eyeballs on your content without having to wait for so long for organic traffic to come to your website.
In a perfect world, you will build a website, add content, build your email list, and do Pinterest off on the side where you can create pins that go directly to your lead magnet. Part of the email list building will include Facebook Ads. That is the formula that I would use. The money coming in on the backend comes naturally as you bring traffic to your site.
Creating a lead magnet doesn't need to be complicated. Take time to go back and review the five mistakes to make sure you avoid them!
Thanks For Tuning in!
"Remember, I'm here for you, I believe in you, and I'm rooting for you! Now it's time for you to take action and go rock your brand"!
Take-Aways From Today's Episode