Rock Your Brand Podcast

There’s nothing that compares to getting together with like minded people to synergize, brainstorm, and gain inspiration. Today’s bonus episode is the tip of the iceberg when it comes to that kind of thing, and Scott is very excited to let you know about some of the places he’s been booked to speak on Amazon private label sales this coming year.


Find out two conferences where Scott will be this year, both in the early Spring months, and how you can attend. He’s excited to meet more of the TAS community and is hopeful that many of you can get to these events to learn, grow, and find new ways to advance your Amazon business..



  • [0:25] Introduction of this special BONUS podcast.
  • [0:53] How Scott was able to secure some speaking dates.
  • [3:32] The “piggyback” idea to do his own event.
  • [4:55] The “Reseller Conference” - April 29 & 30, where Scott is speaking.
  • [8:20] The “Seller’s Summit” with Steve Chou - May 19-21st.


Resources mentioned in this episode



Direct download: BONUS_20Exciting20Dates.mp3
Category:general -- posted at: 4:00am EDT

It’s Friday again. Do you know what THAT means? It means that it’s time for Scott Voelker to field your Amazon private label questions again… and it’s one of the highlights of his whole week. If you’re a seasoned Vet at private label sales, or brand new, chances are that you’re going to hear a question on these Friday “Ask Scott” episodes that helps you move your Amazon business forward. And if you’d like to ask your own question, Scott’s going to tell you how you can do that on this episode, so be sure to listen.


Have you heard of Scott’s “999 Method” of tracking your competitor’s sales?


A listener wants to know if there is a way he can estimate how much of a product is being sold by one of his competitors. There are all kinds of reasons you might want to do that, and Scott walks through them briefly on this episode. But he also points out two ways you can do that very thing, one using software (Jungle Scout) and another that you can do on your own, over a period of just a few days, and it will cost you nothing. Scott calls it the “999 method” and you’ll find out how you can do it, on this episode of The Amazing Seller.


I hear you talk about waiting for UPS to pick up some of your items. How do you get a UPS account and how much does it cost?


When the time comes to ship your products to Amazon’s warehouse, there are a couple of ways you can do it. First, you can load up the boxes in your car and drive them down to your nearest UPS store or packaging store and let them take it from there. Or, you can have UPS come to your house and pick up the products. If you’re only shipping one box, it may be a bit too costly to have them come to your house, but if you have multiple boxes, it may be the most cost effective. Hear Scott’s explanation of this simple task, on this episode.


I’m about to start using Amazon PPC. What kind of conversions am I looking for to know if I’ve got a good campaign going?


One of the most confusing parts of promoting your private label products on Amazon is learning how to build and manage effective pay per click campaigns. A listener who is just starting out on PPC asked what kind of conversion numbers she should be looking for from a campaign, and even though the variables are many, Scott’s got a general guideline that he suggests any Amazon seller should look for. He’s also going to explain what those numbers mean for you and your product sales.


Do you know how to dial in your Amazon PPC campaigns to be the most effective?


No matter how cool or beneficial your private label product is, you’ve got to get people to your product page before you’re going to make much profit selling it. That’s where Amazon PPC comes in (pay per click). It’s Amazon’s tool for placing advertising on a customer’s search results page that has to do with the items they are searching for… and it’s YOUR way to get your products seen by people who are looking for exactly what you’re selling. But PPC is not an easy thing to fine tune, and on this episode Scott walks you through the exact steps he uses when he’s setting up his own Amazon PPC campaigns.




  • [0:25] Scott’s welcome to this Q&A Episode.
  • [0:37] The live event is SOLD OUT!
  • [1:52] Scott’s reasons for doing the podcast.
  • [2:50] How you can ask your question for these “Ask Scott” episodes.
  • [4:33] QUESTION ONE: Is there a way to track products competitors have in the Amazon warehouse?”
  • [11:29] QUESTION TWO: How do you ship your products to Amazon? Do you have a UPS account?
  • [15:55] QUESTION THREE: What conversions should you expect from using Amazon Pay Per Click?
  • [22:25] QUESTION FOUR: What criteria are you looking for in order to dial in your PPC campaigns?
  • [31:19] How you can ask your questions for an upcoming episode!
  • [31:35] Your invite to Scott’s free private label course and his live workshop.



Direct download: TAS157.mp3
Category:general -- posted at: 4:00am EDT

It’s not uncommon for people who are thinking about starting an Amazon private label business to step into the ring expecting great things right away. It’s nice when that happens, but the truth is that it doesn’t happen very often. There’s lot of hard work required to get to the point that truly significant profit is coming in… that’s because most people don’t take into account the product costs, FBA fees, advertising costs, and other variables that bite into your profit margins. On this episode Scott reveals his December 2015 numbers, sales and costs, so you can get a realistic picture of what a successful Amazon business is really like.


The 4th quarter was not the outstanding success for Scott that some sellers experienced.


Most of the buzz in the Amazon sales community is that the 4th quarter is a time of incredible income and sales. The reason for the expectation is that Christmas (gift giving) is part of that time frame. While it is true that retail sales are generally much higher than normal, the 4th quarter is not that way for everyone. Scott’s one of those people. Why wasn’t it a big gain for him? The reason is very simple… and one Scott intended. What? Why would he intend to make less sales during the 4th quarter? Listen to this episode to find out his well reasoned purpose behind it.


One of the effects of competition in your niche.


When Scott first started his Amazon business in the fall of 2014, he got into a niche that didn’t have much competition. His products were seeing $10 to #12 margins regularly at that time. But as time has gone by more sellers have entered that niche area. As a result, the competition has become as much about pricing as anything else. What happens in that case? Everyone starts dropping their prices in an effort to get the lion’s share of the market, which isn’t really very good for anyone. Scott’s margins have dropped significantly since then. On this episode Scott talks for a good while about the dynamics of pricing wars and what you can do to protect yourself (and your private label products).


Why Scott believes it’s good to have a number of unique products for sale simultaneously.


It’s always better to NOT have all your eggs in one basket. Not only are you vulnerable to greater loss when your income is dependent on one product line, you’re also not enjoying the stability that can come from having multiple products. Why stability? Because the down trends in one niche will likely be offset by the “up” trends of products in another niche at any given time. That means your overall income is less of a roller coaster and more of a gentle incline. Scott’s got some intriguing thoughts on this subject and shares what he’s doing to expand his products on Amazon, so be sure you listen.


It’s easy to get discouraged when you’re selling private label on Amazon.


Almost every week in the TAS Facebook community somebody shares a screenshot of their product sales. It’s not uncommon to see $20K months, $30K months, and even more. It’s fine to have that as an ambition, but there are a few things you need to keep in mind so that you don’t become discouraged that your product sales are not at those levels. #1 - Those numbers don’t show all the fees and costs associated with making the sales. The actual profit is much less than those numbers. #2 - The people who are getting those kinds of sales have likely been working at it for a good deal of time. You can’t and shouldn’t expect your sales to match theirs right off the bat. And # 3 - well, you’ll have to listen to the episode to hear Scott’s other thoughts about this important issue.




  • [0:25] Scott’s introduction to the podcast!
  • [1:41] Why Scott shares the ups AND the downs of his business.
  • [3:10] Scott’s December numbers and product sales.
  • [4:20] What’s happened to Scott’s sales because of competition and pricing wars.
  • [5:24] Figuring in product costs, Pay per click, FBA fees, and other things.
  • [8:22] How to think of the profit numbers Scott is reporting, and things to keep in mind.
  • [10:00] Considering the unique products and the span of sales across them.
  • [11:12] Bundles that Scott is selling.
  • [13:90] A new product partnership Scott’s been working on, and how it’s going.
  • [17:45] There’s a variety of ways you can enter the Amazon marketplace.
  • [19:44] The impact price has on your income.
  • [20:40] Why more SKUs means more consistent income.
  • [23:47] Why the 4th quarter is not always good for every seller.
  • [25:35] Scott’s plans going forward.
  • [28:30] Why you need to be careful about discouragement.

Links mentioned in this episode

Direct download: TAS156.mp3
Category:general -- posted at: 4:00am EDT

Every person who lists a private label product on Amazon is playing in Amazon’s playground. That means Amazon makes the rules, and man, do they set the rules! There are all kinds of guidelines and rules that govern how you list your products and a host of other things. You want to make sure you’re doing things right. Amazon is not shy about banning people from their sales platform for breaking the rules. Recently, some changes are happening within those rules, and they’re things you need to know about if you’re going to stay within the guidelines. Today’s episode features Karon Thackston, an Amazon listings copywriter whose business creates done-for-you Amazon listings for sellers. She’s got the low down on all the changes, so make sure you listen.

Rolling it out changes a little bit at a time.

Karon Thackston and her team deal with Amazon listings all day, every day. It’s their job to write incredible product descriptions and copy for Amazon sellers. As part of her role she interacts with seller support technicians often. Lately, she’s struck up a relationship with a support guy named Peter who’s been helping her address some of the inconsistencies within Amazon’s rules and system. Many of the changes we’re beginning to see are a result of these interactions. On this episode you’re going to hear how Amazon is rolling out small changes in certain product categories and how they might wind up being added to other categories as well.

Why do some product listings have images in their descriptions but I can’t put them in mine?

Listing your products on Amazon means that you have to play by Amazon’s rules. One of those rules has to do with the way product listings are formatted. Up until this point, basic Amazon sellers are not allowed to put images within their listings. But you still see images in some listings. That’s because Amazon extends special privileges to big name brands and what they call A+ sellers, as well as their own Amazon branded listings. It’s somewhat of an unfair advantage those companies have, but again, it’s Amazon’s rules that govern the listings.

Character restrictions for bullet points in your product listing have changed!

Previously, bullet points could only be so long, but Amazon has increased those (in certain categories) to 200 characters. Now your bullet points can be longer. But don’t get too excited. Today’s guest, Karon Thackston recommends that you not overstuff your bullet points with unneeded words and descriptions. She believes it will actually detract from your listing and cause shoppers to click away. Find out why she thinks so on this great interview episode of the Amazing Seller.

Entering your keywords on the Amazon backend is not as simple as it may look.

There can be lots of confusion about what format your keywords should be in when you enter them in your product description. Should they be comma separated? What about spacing? Should I include multi-word keywords? These and other issues are very important because the Amazon software handles each of them differently. Karon Thackston is on the show today to clearly define these keyword issues to help you get your products seen and purchased. You’ll want to hear this one, for sure.


  • [0:05] Scott’s introduction of his guest, Karon Thackston.
  • [1:49] Overview of what we’ll be talking about today.
  • [2:00] Your invite to Scott’s live Q&A workshop online.
  • [3:55] The new changes to the Amazon listings guidelines.
  • [8:00] Changes to formatting that are likely to roll out across all categories.
  • [11:00] Why some listings have images in the product descriptions and why you SHOULDN’T do it.
  • [12:35] The top conversion tips for Amazon product listings.
  • [16:16] Character limit changes for titles and bullets (in some categories).
  • [18:55] Additional dos and don’ts for the title.
  • [23:21] What if your competitor is breaking rules? Should they be reported?
  • [25:51] Updated opportunities to mention compatibility issues.
  • [28:22] Taking care to use the sections for their intended purposes
  • [29:41] Rules regarding bullet formatting.
  • [32:41] Rules regarding descriptions.
  • [34:42] How to work around description formatting issues.
  • [36:57] Changes to search term field guidelines.
  • [40:00] Using PPC data to discover search terms.
  • [43:47] Are descriptions used for indexing in Amazon’s system?
  • [49:00] Unknown things about search terms you need to know.
  • [55:00] Karen’s done-for-you services for Amazon listings.


Amazon Advantage: Product Listing Strategies – Karon’s book (Use the code “scott20” to get 20% off) – NOTE: this is case sensitive – Karon’s company website focused on Amazon copywriting

Scott’s free workshop  - - the TAS Facebook Community

Direct download: TAS155.mp3
Category:general -- posted at: 4:00am EDT

These Ask Scott episodes are the highlight of the week for Scott. He just loves brainstorming problems to find solutions, and this is your chance to get your specific questions answered. You can listen to find out how. But Scott’s not satisfied with only doing these Friday Q&A episodes. He’s going to be doing a LIVE event as well! It’s coming up soon in Denver, Colorado and the space is limited due to the type of event it is. You can find out how to get yourself on the list to attend that live event by listening to this episode!

The Amazon stats dashboard is not all that great. Any suggestions for finding daily product stats?

A listener is a bit frustrated by the lack of usability of the Amazon stats dashboard inside his seller account. Scott agrees, the Amazon dashboard is not exactly user friendly. He’s got a great little hack to help you discover your daily product sales rather than seeing only the total sales of all their products. You’ll want to know how to do this, especially once you have more than one product in your Amazon lineup. Get all the details on this Q&A episode.

When should I promote my seasonal product?

A listener called in with a question about his seasonal product. It’s based around students, so the time of year it will likely sell more is right around the middle of August or the end of September when school is starting up. He wants to get his products ready and his listing live, but isn’t sure when he should begin promoting the product using Amazon PPC (pay per click) to drive traffic to the product. Scott loves the question and has a very specific answer for this listener, so be sure you check out what he’s got to say.

Once my products got to Amazon, the MSKU changed? How can I correct the problem?

A caller just shipped in his first set of products in two different boxes. When the boxes arrived they were checked in to the Amazon system, he can see that from his seller dashboard. Since both boxes were identical products with the same SKU numbers, they should look identical in the Amazon dashboard, but they don’t. One has a different MSKU number assigned to it and he’s being told that it’s a problem that he needs to fix. What’s he supposed to do? Scott’s got a simple solution for the guy, so be sure you listen to find out what he suggests.

Could my product idea be too soft? There’s not many products or reviews.

A listener who’s been doing retail arbitrage on Amazon is considering giving private label sales a try. He’s doing his product research and has found a product in the “hobbies and sports” category that he thinks might be a good one. But there are very few other products in the niche, none that have many reviews, and the sales rank is only average. He’s curious if the market for this product on Amazon is too soft, or if it’s a winner waiting to happen. Scott’s insights on this situation are very helpful, so don’t miss this one!


  • [0:05] Scott’s introduction to this Q&A episode.
  • [0:59] Details on Scott’s upcoming live event in Denver, CO.
  • [3:36] QUESTION ONE: How do you keep track of sales of products individually instead of having them all lumped into one total in Amazon?
  • [11:13] QUESTION TWO: When should a seasonal product be promoted for a launch?
  • [14:50] QUESTION THREE: Once my products got to Amazon, the MSKU switched. What’s up with that?
  • [20:34] QUESTION FOUR: How can I tell if the market for a potential product on Amazon is too soft?

LINKS MENTIONED IN THIS EPISODE - Scott’s upcoming event! - inventory control and management

Scott’s free workshop  - - the TAS Facebook Community


Direct download: TAS154.mp3
Category:general -- posted at: 4:00am EDT

If you spend any time in the online entrepreneur communities you’ll hear all kinds of negative things about getting involved in a partnership. But is it really all that risky or bad? On this episode Scott wants to address some questions he’s been getting about the wisdom of getting involved in a partnership for an Amazon business. There are pros and cons and you need to be aware of all of them going in. So take some time to listen to this episode, even if you’re not considering a partnership. You never know what’s going to be on your radar sometime down the road.


The first question you want to ask yourself about a partnership possibility.


A partnership may sound very tempting for a variety of reasons. But you need to go into it with your eyes wide open. The very first question you need to honestly ask yourself is the very simple “why.” Why do you want to go into a partnership. Are the reasons you’re considering a partnership important enough? Will those reasons sustain you throughout the course of your partnership? There’s lots of difficult decisions down the road that you may not be aware of, IF you’re not aware of the possibility ahead of time. That’s what this episode is all about, so be sure you listen.


What are the advantages of entering into a business partnership?


There are many advantages to partnerships, and Scott covers three of the biggest ones on this episode. One of the most obvious is if your partner is bringing in the cash to get your product purchased, advertised, and online to make profits. Clearly, if you’re struggling to get started, that’s a huge plus. You can also share the load of work and planning. But there are some disadvantages too, so be sure you take the time to listen to what Scott’s got to share on this episode.


What are the disadvantages of a business partnership?


It’s clear that one of the biggest disadvantages of a partnership is that you have someone else’s opinion and concerns to consider in every situation. You can’t go out and make decisions on the business the way that you think is best without discussing it with your partner. It’s like a marriage. You need to be willing to operate together in a way that is beneficial for both of you. Beyond that, you’ll have to share the profits, so the income opportunity is cut in half and as a result you’ll have to wait longer to see the personal benefit of your Amazon business. Listen in to this episode to hear the whole list of things to consider about partnership possibilities.

The three different types of partnerships.


Partnerships are not all the same. There are at least three different ways you could be involved in a partnership. Some allow both partners to have a say in the business activities and directions, others do not. How do you know which type is best for your situation? What are the pitfalls of each that you should watch out for? On this episode of the Amazing Seller, Scott is going to walk you through all three types of partnerships and give you tangible examples of how each one would work. If you’re going to step into a partnership, Scott wants you to do it with your eyes wide open.




  • [0:03]  Scott’s welcome to this episode about partnerships.
  • [1:00] How you can get into Scott’s Free Workshop!
  • [2:10] The first question to ask yourself when considering a partnership - Why?
  • [2:30] Advantages to partnerships: reasons why you’d want to get into one.
  • [11:53] The disadvantages of a partnership.
  • [21:02] The three types of partnerships.
  • [24:30] Making the decision in light of what you know.




Scott’s free workshop  - - the TAS Facebook Community


Scott’s story episode -


Direct download: TAS153.mp3
Category:general -- posted at: 4:00am EDT

It’s a big deal when another person or company undercuts your Amazon product listing and begins selling an inferior product as if it is yours. It’s called hijacking and can be a very serious problem. Scott’s addressed this issue in a handful of episodes lately and today he’s chatting with an attorney, Ted Limus, who’s helped some clients of his take on hijackers and get them off the product listings. Scott’s got lots of questions for Ted about best practices for addressing this important issue in an effective way. Be sure you listen to get some great tips for handling hijackers.


The “ramp up” strategy this attorney uses to address product hijacking.


Attorney Ted Limus has discovered that the best way to approach the hijacking of one of his client’s listings is to start with the least threatening approach first, then escalate things as needed. He begins with a simple and kind email to the hijacker, asking them to do the right thing. The assumption is that the person on the other end of the communication has made a mistake and is giving them the benefit of the doubt. It’s a kinder, gentler way to approach the issue that gets results 50% of the time. You can hear how Ted escalates the process from there, on this episode.


You can write your own cease and desist letter.


A Cease and Desist letter is simply a documented correspondence that you send to a person who is breaking Amazon’s product listing rules, notifying them that you are aware of their infraction and that you are warning them that they must stop their activity on the listing or else you will take legal action. It’s fine for you to write your own C&D letter, but there are certain things you need to make sure you do in that letter to keep yourself out of legal trouble. On this episode, attorney Ted Limus shares the basics of what can and should not go into a cease and desist letter, so be sure to listen.


Is a Trademark really necessary?


Today’s guest, attorney Ted Limus, recommends that Amazon sellers who are making a decent profit on their product sales consider going through the process of registering a Trademark for their brand name. Doing so gives you a very strong legal footing, should a hijacker try to take over your listings. Amazon is much more likely to take action against a hijacker if you can easily prove your ownership of your brand through a trademark. But it’s important to note that you aren’t required by anyone to get a trademark, it’s just a good idea. Hear Ted speak to the process of securing a trademark and what to expect as a benefit, on this episode.


The best prevention against hijackers.


If you want to keep hijackers from taking over your product listings, there are some specific things you can do to make it less likely that your products will be targeted. First off, make sure your product is unique. Logos on the product, specialized packaging, combinations of unique products into bundles, and many other things can help. On this episode Ted Limus also shares something you can do with your product listing to inform your buyers of a way that they can watch for counterfeit products masquerading as yours. You can get those details by listening to this episode of The Amazing Seller.




  • [0:05] Introduction of the topic and guest, Ted Limus, attorney.
  • [2:03] How you can attend one of Scott’s free workshops.
  • [2:45] An upcoming event in Denver, Colorado on May 1st - Limited space!
  • [5:02] What is product hijacking?
  • [6:12] How Ted got into helping Amazon sellers with hijacking issues.
  • [9:59] Ted’s “ramp up” strategy.
  • [14:00] A kind approach is the first step.. and how it works 50% of the time.
  • [18:20] The next step: Cease and Desist.
  • [20:20] Tips for using a cease and desist letter.
  • [23:00] The next step: Following Amazon’s process for disputing an issue.
  • [27:57] The process of following Amazon’s process.
  • [30:46] Dealing with counterfeit situations.
  • [33:30] Why bundling, differentiation, and good descriptive instructions help.
  • [36:37] How a hijacking impacts your listing in terms of shipping time.
  • [38:19] The benefits of a trademark and using the Amazon brand registry.
  • [40:02] The trademarking process compared to the brand registry process.
  • [43:22] The overall results Ted has experienced and how effective he’s been.
  • [46:19] Ted’s advice and how you can connect with him for more info or help.




Ted’s website: or call 626-993-7000 - Surround Yourself With LIke Minded People


Scott’s free workshop  - - the TAS Facebook Community



Direct download: TAS152.mp3
Category:general -- posted at: 4:00am EDT

Today’s show starts out with a great testimonial from a TAS listener who’s rocking it on Amazon with private label sales. It’s proof not only that this show is helping people take action every day, but also that Amazon private label sales is the real deal! You CAN make more than just a decent living, you can make a VERY NICE living selling on Amazon. This is the podcast that teaches you how to do it, step by step. Nothing is held back. Nothing is hidden. This particular episode is the weekly “Ask Scott” episode where you can ask your own private label questions. You’ll learn a lot from listening to these Friday episodes, so sit back, grab a pen and paper, and get ready to take notes because you’re going to learn a ton about Amazon Private Label.


What is the easiest way to figure out taxes and customs on imported products?


One of the places new Amazon sellers often make mistakes is in cutting their margins too close. One of the main things that goes into figuring out those margins is the “cost” of doing business. What goes into that cost? Lots of things: taxes, Amazon fees, shipping, customs fees, etc. On today’s episode a listener is trying to understand those margins before hand (a very smart idea) and asks Scott how he goes about determining the costs of his import fees and duties when importing products from China. You’ll learn a ton from Scott’s answer.


What determines your pricing changes throughout the year?


Pricing is one of the most undefinable things in building an Amazon private label business. How do you determine a good price? Does that price stay the same throughout the year? If it changes, when should you make those changes, and why? None of these question has easy answers and no one answer will fit all businesses and products. But there are some general approaches to pricing that prove to be helpful for most people. On this episode, Scott’s asked about how he prices his products and he shares a handful of helpful principles and tactics that most Amazon sellers find work most of the time.

I bought an Amazon business with 4 existing product lines. How should I proceed?


Wow, this listener has his work cut out for him. He bought an existing Amazon private label business that has 4 different product lines already on the Amazon catalogue. How should he proceed? It’s a great question, and Scott’s answer centers around discovering which of those product lines will get the biggest bang for the buck. He walks through how he’d go about doing that on this episode, so be sure to listen - you’ll learn a lot!

Do you use product management software?


A listener asks Scott if he uses any product management software to keep his product lines, vendors, invoicing, etc. straight. Scott’s simple answer? No. Scott doesn’t have anything against project management software but he finds that given what he’s doing, there’s only one tool that he needs to keep all of the things for his private label business organized: Google Drive and it’s suite of tools. You can hear how Scott uses Google drive on this episode.




  • [0:00] A testimonial from a listener!
  • [0:36] Introduction to this “Ask Scott” episode.
  • [2:44] Shout out to a TAS user who took action on building his own meetup group.
  • [3:47]  Your invite to Scott’s life video workshops.
  • [4:30] QUESTION ONE: What is the best and easiest way to figure out taxes and import duties on products from China?
  • [12:03] QUESTION TWO: How do you go about deciding your pricing, and what impacts your decisions?
  • [19:10] QUESTION THREE: I bought an Amazon business with multiple products already in existence. How should I proceed?
  • [24:22] QUESTION FOUR: Do you use any product management software?


LINKS MENTIONED IN THIS EPISODE - Ask Scott your question. - Episode on mindset and success. -  Scott’s $8000 customs mistake. - Tools Scott uses daily. - Episode where Scott discussed pricing.


Scott’s free workshop  - - the TAS Facebook Community - Let Scott know your interest in a possible event.

Direct download: TAS151.mp3
Category:general -- posted at: 4:00am EDT

The temptation is always there to look at people who are successful and think that everything just happened to go their way. But that is seldom true. Most people who are very successful got to that point because of determination, a positive, can-do mindset, and hard work. That kind of mindset doesn’t come naturally for most people. We tend to let discouragement, difficulties, and missed opportunities sidetrack us from the goals we desire to reach. In this episode, Scott’s going to talk about the importance of mindset, surrounding yourself with the right people, and how each of those things impact your success in Amazon sales, and in life.


What kind of mindset do you have?


Is it a positive, can-do mindset, or is it pessimistic one? Your mindset is one of the things about you that most determines your level of accomplishment, success, and happiness. And the good news is that it’s one of the things that’s well within your control to change. It’s not always easy to change… in fact it can be quite hard, but it’s a change that will revolutionize your life once it’s made. So how do you go about changing your mindset? Scott has some great, actionable advice about that very subject, on this episode of The Amazing Seller, so make sure you stick around.


You are the average of the 5 people you spend the most time with.


Jim Rohn is credited with this timeless statement, and its truth resonates deeply in most people. So look around you. Who are you spending your time with? How are the impacting the way you look at life? The way you behave? The opportunities you have and the things you attempt? If you’ll take the time to look, you’ll begin to see just how true this statement is, and hopefully you’ll also begin to see that you can actually do something about it. On this episode Scott talks about how to surround yourself with people who are supportive of your private label dreams and gives you three practical ways you can begin to do it today.


How to meet great people who will support your dreams.


We’ve all met a “Debbie Downer,” someone who seems unable to say anything encouraging about the ambitions you’re pursuing. That’s not the kind of person you want to hang around for very long because she’ll begin to rub off on you, even if you’re the most positive person. How do you get out of those kinds of relationships and find relationships that will support you as you move to the levels of success you desire? One way is through the TAS Facebook community. It’s a place where so many like minded people hang out that you’re sure to find at least a few who think like you do and want what you want. Listen to Scott’s advice about how to use the community to find supportive relationships, on this episode.


Do you want to attend a Q & A hotseat event?


Scott’s been thinking how fun it would be to host an event for Amazon private label sellers, a sort of Q & A hotseat event where everyone could interact, help each other brainstorm issues and problems, and learn from each other as well as from a couple of speakers. It’s not an idea that’s fully formed yet, but Scott would like to know if you’re interested. It would be a very limited capacity event, and would be an event that would have an entry fee. If you’re at all interested, you can get your name on an information list to find out more details as they become available. Head over to to get your name on the list.



  • [0:05] Introduction of the topic: Business and life success.
  • [0:42] The importance of mindset for increasing your chances of succeeding.
  • [3:47] A very important question: Who are you hanging out with the most?
  • [7:55] Why you CAN recondition your mindset.
  • [9:20] An example of how your associations make a difference.
  • [18:57] How do you meet the great people you need to surround yourself with?
  • [27:30] A possible event Scott has in mind.
  • [32:16] Do you know a videographer? Scott’s looking for one!
  • [33:33] The power of taking action to meet people.



Scott’s free workshop  - - the TAS Facebook Community


BOOK: The Compound Effect


Amber Patterson’s story -


Scott’s story - - Let Scott know your interest in a possible event.

Direct download: TAS150.mp3
Category:general -- posted at: 4:00am EDT

One of the hardest things for international sellers is feeling motivated to get started when their particular market size and volume is only a fraction of what U.S. Amazon sellers have at their disposal. This episode of the podcast should be of great encouragement to international Amazon sellers because it features a guy from the U.K. who has launched his Amazon business to over $250,000 in sales in the U.K. alone. There are all kinds of lessons to learn from this one, so make sure you listen.


From dropshipping, to FBA, to Private Label sales in the future.


That’s the road Francisco followed, and he’s discovered that compared to everything else he’s done in terms of product sales, Amazon is THE best opportunity that exists, even in the U.K. market. He’s worked his butt off to get his products onto the Amazon platform and is now seeing the fruits of his labors. On this episode he shares the journey he’s been on, the things he’s learned trying to run a seller fulfillment business, and tell you exactly why he’s switched to FBA.


What might happen if you could get exclusive sales rights to your products?


Francisco did a very smart thing when he approached his suppliers about gaining exclusive rights to sell their products on Amazon. Why would he want to do that? First off, it eliminates the issue of bidding wars over identical products. Secondly, it gives him more leverage when hijackers come around and try to take over his listing. And he doesn’t have to worry about someone else buying the same product from his supplier and becoming his competition. You can hear how Francisco did it, on this episode.


Another way to deal with product listing hijackers.


Once Francisco had his products on Amazon, and had gained exclusive rights from his supplier to sell the products, he was making incredible numbers of sales every day (in the 100s). When someone tried to hijack his listing, he responded with a new tactic. He looked over the hijacker’s other items, and realizing that they were nothing special and that he could easily find the supplier of those products… you could say he made an offer to the hijacker that he couldn’t refuse. Find out exactly what he did to get rid of his hijacker immediately, on this episode.


Why there’s no such thing as “LUCK” when it comes to success in Amazon sales.


Many people say that they got lucky at various stages of their Amazon sales journey. But Scott doesn’t buy it. The fact is that the supposed “luck” wouldn’t have happened at all if people like today’s guest hadn’t taken action in the first place. It’s action that matters, not luck. Find out how taking action enabled Francisco to sell $250,000 of product a month!



  • [0:05] Scott’s introduction of his guest, Francisco Gonzales.
  • [1:55] How Scott views luck in view of success.
  • [2:51] How you can attend a free, live workshop.
  • [3:20] Francisco’s background.
  • [5:21] The dropshipping experience Francisco had.
  • [5:55] Why Francisco built up 700 SKUs on his website (700 products).
  • [9:00] Moving his 700 products to Amazon in 5 different countries, and very few sales.
  • [11:02] Moving toward FBA and the beginnings of his sales.
  • [12:20] Obsessed with Amazon FBA - on a mission.
  • [13:36] Switching from his generic products to private label products.
  • [14:18] Ordering thousands of products at a time.
  • [15:50] Stressed out because products are selling like crazy.
  • [16:10] Sending trucks to Amazon with 10 to 15 pallets of products.
  • [17:05] How Francisco used Scott’s email sequence to get more reviews.
  • [17:32] An idea of how non-U.S. markets are doing with Amazon sales.
  • [21:00] Lobbying for exclusive Amazon sales rights from his suppliers.
  • [21:47] You got lucky because you took action!
  • [24:28] How exclusive rights have helped with hijackings.
  • [27:04] Another trick Francisco has done to get rid of hijackers.
  • [29:47] How PPC worked for Francisco.
  • [33:19] The plans ahead for Francisco’s business and sales.
  • [34:30] Is China the only place to get your products?
  • [35:49] What does Francisco’s typical launch look like?
  • [38:12] Scott’s experience with a new product and quick sales.
  • [40:25] How hard work trumps talent.



Scott’s free workshop  - - the TAS Facebook Community


Scott’s episode about hijacking of product listings -

Direct download: TAS149.mp3
Category:general -- posted at: 4:00am EDT

Welcome to the Ask Scott session of the Amazing Seller Podcast. This is where you, and sellers like you are able to ask their practical questions about private label sales on Amazon. Scott Voelker has learned stuff the easy way, the hard way, and by interviewing experts on Amazon and related issues. He’s got a lot of advice regarding a variety of issues surrounding Amazon sales and would love to answer your question. Find out how you can ask your own question on this episode of The Amazing Seller!


When should I decide it’s time to give up a product due to competition?


On this episode a listener asks a question that almost everyone faces at some time. He created a product, got it listed and was making decent sales, then temporarily ran out of funds. When he was able to get back to the product, he found a ton of competition and his product is far down in the search rankings. He’s wondering if he should just give up on this product and try another, or are there ways to test a comeback of sorts? You’ll love to hear Scott’s “can do” answer to this question, on this episode of the show.


I love books and hear that selling used books on Amazon is pretty profitable. Could you talk about that?


This is a great question, and from what Scott has heard, selling used books on Amazon is still a pretty profitable way to make some cash. But it’s not the private label model that Scott focuses on. That approach is called arbitrage and there are lots of great podcasts and resources that teach how to effectively do retail arbitrage. On this episode, Scott recommends a great resource for learning about selling used books on Amazon, especially textbooks, coffee table books, and others.


How is promoting a product off of Amazon different than promoting on Amazon?


Scott often recommends that Amazon sellers also expand their brand to places other than Amazon, for the sake of stability and reach. A listener asks about the ways Scott recommends promoting and marketing products that are not on the Amazon platform. It’s amazing to hear Scott riff on this subject even though he doesn’t do any sales off of Amazon currently. He’s got tons of knowledge about the online space overall and gives some very practical, actionable things this listener can do.


The next Private Label Workshop is going to start soon!


If you’re new to Private Label sales on Amazon, the best news in the world is that you don’t have to figure it out on your own. Scott regularly holds private label workshops where he walks through the details (yes, the details) of the 5 steps he takes to launch every one of his new products on Amazon. He includes finding the right product, dealing with suppliers, promotions, product listings, packaging - everything you need to get started doing your own Amazon private label business. If you’d like to attend one of these interactive video workshops, be sure to listen to this episode to find out how. And yes, it’s free!  




  • [0:05] Welcome to this “Ask Scott” session of the podcast!
  • [1:16] Follow Scott on Periscope.
  • [2:00] Join an upcoming workshop!
  • [2:53] QUESTION ONE: At what point do you decide your product is no longer viable due to competition?
  • [9:36] QUESTION TWO: I’d love to know more about selling books on Amazon.
  • [14:21] QUESTION THREE: How would you go about promoting a non Amazon product?


LINKS MENTIONED IN THIS EPISODE - find Scott on Periscope - @ScottVoelker - Greg Mercer and the Jungle Scout interview - A sales tool for Amazon sellers. - Email service Scott uses. - Jordan Malik’s podcast about FBA arbitrage (for book sales)


Scott’s free workshop  - - the TAS Facebook Community




Direct download: TAS148.mp3
Category:general -- posted at: 4:00am EDT

Most Amazon Private Label sellers have heard the term “product hijacking,” but what does it mean and how does it happen? On this episode of The Amazing Seller you’re going to get the full story of this underhanded practice and come to understand why people do it, what they’re trying to gain, how it happens, and most importantly, what you can do to protect yourself. And you’re going to hear it all from a previous Amazon employee who dealt with these kinds of issues in his responsibilities with Amazon.


What does it mean for your product to be hijacked?


Your product listing can be hijacked when another Amazon seller comes onto the listing and claims that they are selling an identical product as yours, but really are not. They will send in their products to Amazon, begin changing details on your listing, maybe even the pictures, and in time, will completely take over the listing and rob you of your sales. In this episode you’re going to learn how to setup your listings and your brand in a way that will make the likelihood of someone hijacking it much less, and will set you up for greater security in your Amazon business.


What steps should you take if your listing is hijacked?


Scott’s guest, a previous Amazon employee named James, shares a number of simple, common sense steps to take if your product listing becomes hijacked. Many of the steps work best if you’ve kept accurate records of the process and details you went through as you set up your product. On this episode you’ll learn what those steps are, why they are important, and how you can prepare for the day your listing may be hijacked. This is powerful information, and you’ll only hear it on this episode of The Amazing Seller.


Why getting your brand into Amazon’s brand registry is vitally important.


Amazon’s brand registry is the company’s way of identifying brands and linking them to their own products within the Amazon catalogue. Private Label sellers who are serious about getting their product listings the fullest amount of protection from hijackers need to make sure that their brand and each of their product listings are submitted to the Brand Registry. In this episode an Amazon specialist is going to tell you how to do that, step by step.

How to prove that an imitation of your product is not the real thing.


Most product listing hijackers take over a listing in order to sell their product that is similar to the one originally on the listing. If your listing is hijacked, you’ll need to be able to prove that the product being represented in the hijacked listing is not your product. There are some simple but very effective things you can do to customize your product and packaging that makes it a slam dunk to prove that a product is or is not yours. On this episode Scott’s guest, a former Amazon employee, is going to give you those simple things so you can protect your brand from hijackings.




  • [0:05] Scott’s introduction of this episode.
  • [1:15] The Facebook page keeps growing. Join the community.
  • [3:30] Get your free private label course.
  • [5:31] James’ previous roles with Amazon.
  • [8:06] What does it mean for your product listing to be hijacked?
  • [11:19] How can someone change a listing you created?
  • [13:29] What happens to people caught hijacking listings.
  • [13:54] What is the first thing to do for your brand? Get a Trade Mark.
  • [15:54] What the brand registry really does for you.
  • [19:21] Should the trade mark be done just to test out a product?
  • [20:33] A very simple thing you can do to register your brand.
  • [24:49] What is required to register a brand?
  • [27:04] A simple breakdown of steps you can take.
  • [30:30] What to do if your product is hijacked.
  • [33:48] Ways to keep records in case you ever need to take back a hijacked page.
  • [35:00] The best ways to approach seller support: email ticket, then a phone call.
  • [38:09] The difference between a hijack and a counterfeit product and what to do for a counterfeit.
  • [40:57] What to do if someone is selling a similar product but not the exact product and using your listing.
  • [45:20] The importance of updating images once you change packaging and the importance of unique packaging.
  • [48:35] A simple packaging tip to help identify your unique product apart from others.
  • [51:07] How does brand authority happen with Amazon and how does it relate to the brand registry?
  • [54:42] Amazon’s willingness to allow videos on certain product pages by setting up a Vendor Express account.
  • [56:40] James’ upcoming event for Amazon sellers.


LINKS MENTIONED IN THIS EPISODE - previous episode about highjacking


Amazon Vendor Express - The event James is part of.


TIP: Ask your Amazon technician to look up your producct on


Scott’s free workshop  - - the TAS Facebook Community

Direct download: TAS147.mp3
Category:general -- posted at: 4:00am EDT

One of the most important phrases you’ll hear from Scott Voelker on The Amazing Seller is the phrase “take action.” It’s become Scott’s slogan and has motivated so many people to step out in spite of the negative voices they hear. As a result, many people are creating their own substantial income through Amazon private label sales. Today’s episode is about equipping you to be one of those action takers, one of those people who experiences the kind of success that you dream of. Toward that end Scott is chatting with John Lee Dumas, entrepreneur and podcaster about his new “Freedom Journal” and how it can help you accomplish your #1 goal within the next 100 days. It’s a practical tool that John guarantees will set you up for the success you’re looking for. Find out more on this episode.

F.O.C.U.S. - Follow one course until success.

Just as Scott encourages the TAS community to “take action” every week, John Lee Dumas talks often about the power of F.O.C.U.S. What does that mean? Simply, it’s John’s version of what Scott’s been saying: Follow One Course Until Success. There are many, many “weapons of mass distraction” out there (John’s phrase) and they will pull against your desires to accomplish significant things in your life. You need to learn the discipline to overcome those distracting things so that you can reach the level of success you want. This episode is a primer for you, leading to understand that kind of focus and how you can begin taking steps to developing it in your everyday practices. Be sure you listen.

Those who are successful know how to set and accomplish goals.

In interviewing thousands of successful entrepreneurs John Lee Dumas has discovered one commonality between them all. Those who are successful on any level are the people who know how to set and reach goals. For those people there are no excuses. No turning back. They wisely set S.M.A.R.T. goals (more on that in a bit) and take action. Today John Lee Dumas shares why he’s so committed to helping people discover how to set and accomplish those kinds of goals and what he’s doing to ensure that more and more people can learn the skills necessary to enable them to add that skill to their toolbox. It’s an important episode Scott’s got for you today, so be sure you take the time to listen.

What are S.M.A.R.T. goals?

S.MA.R.T. is a tried and true acronym that many people have used to help themselves set and accomplish goals, and it’s one John Lee Dumas recommends and uses in his new book “The Freedom Journal.” S.M.A.R.T. stands for “Specific, Measurable, Attainable, Relevant, and Time-bound. If you create goals that adhere to those 5 characteristics you’ll have no problem accomplishing them. John is so convinced of that he’s included the S.M.A.R.T. methodology as a key component of his new “Freedom Journal.” Find out more about the journal below and by listening to this episode of The Amazing Seller.

Why John created the “Freedom Journal” and what it can accomplish for you.

What difference would it make if you knew without a doubt that you would accomplish your #1 goal within the next 100 days? What would it do for your confidence? Your work ethic? Your commitment to success? John Lee Dumas is convinced that certainty like that will move you to take action like never before and make the world a better place in the long run. That’s why he created “The Freedom Journal,” a practical, daily tool to help you set your goals and systematically accomplish them day by day. He guarantees that if you follow The Freedom Journal, you WILL accomplish the #1 goal on your list within 100 days of beginning. He’s tested it with many users so far and stands by that statement. Find out how you can get your copy of The Freedom Journal and how the proceeds for this amazing resource are going entirely to charity, on this episode.


  • The Freedom Journal” a book by John Lee Dumas - get it today!
  • [1:00] Scott’s introduction of John Lee Dumas.
  • [3:17] Who is John Lee Dumas?
  • [4:18] Why Scott loves John’s podcast and the goals for this episode.
  • [5:39] John’s advice for those who are in the depths of overwhelm.
  • [7:12] Scott’s experience with taking action in spite of the negative voices.
  • [8:39] The Imposter Syndrome: what it is and how to work in spite of it.
  • [12:00] How fear can be a great motivator.
  • [14:25] The F.O.C.U.S. acronym John encourages.
  • [18:26] The #1 thing entrepreneurs who are successful know how to do.
  • [20:30] Why John created “The Freedom Journal” and what it accomplishes.
  • [32:00] The charitable aspect of Jon’s Freedom Journal.
  • [36:12] Scott’s encouragement for you to take action.


John’s new book: The Freedom Journal - Kate’s episode

Scott’s free workshop  - - the TAS Facebook Community

Scott’s story episode -

Pencils of Promise

BOOK: The Compound Effect

NEW To The Blog and Podcast?

I created a Page Just for You called…START HERE!

If you enjoyed this episode share the love with your friends…Click To Tweet the show.

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Direct download: TAS146.mp3
Category:general -- posted at: 4:30am EDT

Scott loves the way these Q&A episodes encourage action taking in relevant, practical ways. Taking action on your Amazon Private Label business is the most important thing you can do to see success happen. As you listen today, carefully listen for the things that Scott’s suggesting in his answers that you can do. Today. Now. To get your Amazon private label business moving forward in a new way. You can make changes now if you’re just willing to take action and put things to work for you. So don’t just be a consumer, be an action taker! It could be the difference between huge success and none at all.

Done is better than perfect, so don’t wait to take action.

One of the most crippling mistakes Amazon private label sellers make is to try to get all their ducks in a perfect little row before they take any action. That’s a mistake. You won’t know if what you’re investing all your time in is actually worth it until you start taking action. That means that it’s possible that all the work you’re putting into getting things perfect are wasted efforts. You won’t know if that’s the case until you get things out there to start testing the market. Done is better than perfect. Scott’s got lots of passionate things to say about that topic at the beginning of this episode, so be sure you give it a listen to get your dose of inspiration for the day!

Why am I not getting enough impressions on my Amazon PPC campaign?

A listener called in to ask Scott about a PPC campaign because the impressions being received were not as many as expected. What are the reasons a PPC campaign could NOT be driving traffic? Scott’s got some insightful things to share about this issue and one of the main things has to do with keywords in your listing: where you use them and how you use them. You’ll get all the details on how to maximize the money you’re investing in PPC and how to make sure the keywords you’re using are the right ones, on this episode of The Amazing Seller.

Amazon Seller Support tells me not to do PPC for variations? Is that right?

A listener has a few products that are similar, but are slightly different (color, size, etc.). Those differences are what Amazon considers to be “variations.” This listener wants to drive traffic to all of his variations using Amazon PPC but is having trouble doing it. The seller support folks at Amazon have told him that setting up PPC campaigns on products that are variations of each other will cause him to compete with himself for those keywords - costing him money and cutting down on his effectiveness. Is that right? Hear Scott’s answer and how you can tweak things just a bit to get the most bang for your PPC buck, on this episode.

What are the pros and cons of starting with a minimum budget?

One of the strategies Scott recommends often is to set a minimum budget and get started with a private label project in order to prove to yourself that the model is real and can work. It’s worked for many people who are now successful at Amazon private label sales, but is it the right way for everyone to get started? On this episode a listener asks a question about that approach. She wants to know the pros and cons of starting that way VS a traditional product launch approach. You’ll want to hear Scott’s response. He’s got lots of good stuff to share.


  • [0:05] Scott’s welcome to this Q&A episode.
  • [1:02] A word of inspiration from the TAS Facebook group.
  • [5:57] How you can connect with the TAS Facebook group.
  • [6:30] QUESTION ONE: Keywords and PPC?
  • [14:25] QUESTION TWO: PPC for variations?
  • [20:58] QUESTION THREE: Pros and Cons of starting with a minimum budget VS a more traditional launch.
  • [28:40] How you can ask your questions and how you can get the free private label course.


Scott’s free workshop  - - the TAS Facebook Community

Amber’s episode -

NEW To The Blog and Podcast?

I created a Page Just for You called…START HERE!

If you enjoyed this episode share the love with your friends…Click To Tweet the show.

Subscribe To Be The First To Receive Updates and NEW Podcast Episodes

Direct download: TAS145.mp3
Category:general -- posted at: 4:00am EDT