Rock Your Brand Podcast

Are you ready to put what you’ve learned in action and move your ecommerce business forward? What do you need to do to take your brand to the next level of growth? If you are in need of solid advice and an expert perspective, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, talks about some helpful lessons he has learned from Oprah, answers a question from a TAS follower like you, and much more. Have pen and paper ready, you are going to need it!

Lessons learned from Oprah

Have you ever learned valuable lessons from someone you’ve never met before? If you haven’t met Scott yet - your answer is probably yes! For Scott, that person who influenced him from afar for years is Oprah. Scott and his wife have learned a ton of helpful lessons for both personal and professional growth over the years. Recently, they had a chance to go see Oprah during her 2020 Vision Tour. To hear some of the helpful life lessons that Scott has learned from Oprah over the years, make sure to tune in to this episode of The Amazing Seller - you don’t want to miss it! 

Find out what your audience wants!

Should you start a YouTube channel for your brand? What about a podcast or a blog? If you want to grow your brand - you need to give your target audience what they want! Don’t waste your time creating a podcast if your audience would respond better to a YouTube channel. How do you find out what your audience wants? It’s easier than you might think! Use autofill search engines to your advantage! Try typing in keywords for your niche market into Google or YouTube search engines and see what pops up. Go even further with this critical topic by listening to this helpful episode of The Amazing Seller! 

The Take Action Effect 

If you’ve been part of the TAS community for very long, you know that Scott is passionate about creating resources for ecommerce sellers like you! From this podcast and blog to live events and even books - Scott has been hard at work over the years to resource his fellow ecommerce business leaders. The pride and joy of all of Scott’s resources is his recently published book and audiobook, “The Take Action Effect.” If you haven’t already, make sure to grab your copy of this informative book today! You can learn more about the physical book and the audiobook by visiting the resources section at the end of this post.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:45] Helpful lessons learned from Oprah. 
  • [9:45] Question: What's the best platform to post my content?
  • [15:00] What is your target audience looking for? 
  • [18:45] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS784.mp3
Category:general -- posted at: 3:00am EST

What kind of special sessions and exclusive access did Brand Accelerator Live attendees enjoy back in September? Was the event worthwhile for those who attended? Good news - you get a special peek at the helpful sessions that were featured at BAL 2019. On this episode of The Amazing Seller, you’ll hear from Scott as he introduces a session with Chris Schaffer. From helpful calls to action to stories that really illustrate his point - Chris has it all. Make sure you have pen and paper ready - you are going to need it for this special episode! 

Just send something

What good does an email list do if you don’t send them an email? No good - you are just wasting resources! What would it look like if you reached out to your email list today? What if you don’t know what to say? Just send something! On this episode of The Amazing Seller, you’ll hear from Chris Schaffer as he shares a relevant and engaging story about his experience helping a big brand engage their email list. Tune into this episode to learn from Chris’ helpful story and how sellers like you can build on the concepts presented. 

Sell the open

Why do film studios go through all of the effort to put together an engaging movie trailer? They want to get you hooked on their movie by making the best first impression possible. Did you know that most people form their opinion of someone or something new in the first three seconds? It’s true! If you can’t grab your audience’s attention with an engaging subject line and opening sentence - they probably won’t keep reading or open your email in the first place. Go deeper with this critical topic and much more by listening to this episode of The Amazing Seller! 

Make a connection

Time and time again, Scott and Chris hear from sellers like you who don’t know how to engage with their audience. From worrying about saying the wrong thing to sending too many emails, sellers like you are frozen in place with fear. Don’t let fear rule your life and business! Engage your target audience as you would your friend - make it personal and tell them what you want them to know. Making a connection with your email list subscribers doesn’t have to be as scary as it seems. 

Three calls to action that work 

If you’ve been around the TAS community for very long, you know that Scott is passionate about giving sellers like you helpful calls to action that you can use right away. In his special BAL presentation, Chris Schaffer went over three calls to action that you can use in your emails to your target audience. 

  1. Click here to read! 
  2. Click here to get 50% off! 
  3. Hybrid - a mixture of options one and two. 

What have you been using as a call to action with your email list? Learn more about how to engage your audience and more by listening to this informative episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Chris begins his talk from Brand Accelerator Live. 
  • [8:00] Just send something!
  • [19:30] Sell the open. 
  • [23:20] Don’t overcomplicate it - just connect with people. 
  • [30:00] Give a call to action. 
  • [35:30] Three calls to action that actually work. 
  • [43:30] Chris starts taking questions from the audience.
  • [57:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS783.mp3
Category:general -- posted at: 12:44am EST

What would it mean for your business if you could create a following of over 9,000 people in 30 days or less? How much do you think it would cost to secure that level of engagement with your niche market? On this episode of The Amazing Seller, you’ll hear from Scott as he shares the data from his case study and data from sellers like you who are just starting out. If you are ready to put in the work - tune into this episode to learn more from Scott and what it takes to succeed - you don’t want to miss it! 

Traffic is money! 

Wouldn’t it be great if you could start bringing in profit for your brand before you even consider marketing any products? Imagine keeping your followers so engaged that they keep coming back to your home base. By harnessing the power of website traffic, your brand can leverage that connection and turn on advertizements. What will it take to build your brand and keep people coming back to your home base? Have pen and paper ready as you learn innovative and helpful insights from Scott by listening to this episode of The Amazing Seller! 

Tried and tested

If you’ve been around the TAS community for very long you know that Scott is not a fan of “Get rich quick” schemes. From flashy cars and eye-popping results, there are a ton of ecommerce leaders who are out there trying to sell you a quick way to build a brand. Opting for a more steady and tested approach, Scott invites sellers like you along for the ride. Scott will be the first one to tell you that the results that he touts aren’t easy to obtain - you’ve got to be willing to put in the work! Don’t just take it from Scott either - TAS followers like you have had impressive results using Scott’s methods. Hear more about what it will take to get your brand headed in the right direction by listening to this episode of The Amazing Seller! 

Action steps you can take today

Beyond just giving you a good target to shoot for, Scott is committed to empowering and resourcing ecommerce sellers like you. Here are several action steps you can take to get the ball rolling with your ecommerce business today! 

  1. Get to know your niche market inside and out!
  2. Give your audience a great offer to build your email list. 
  3. Go where your target audience is spending their time online! (Facebook, Instagram, YouTube, etc.) 
  4. Use the TAS resources that have been created just for you! 

 What step do you need to take today? Make sure to visit the links to the resources that Scott and his team have put together just for you!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Why traffic is so valuable. 
  • [6:00] Scott goes over the numbers from email list case study. 
  • [11:00] Breaking down the cost of building an email list. 
  • [14:00] Resources created for sellers like you. 
  • [17:00] Scott goes over several great examples from ecommerce sellers. 
  • [20:45] Takeaways and action steps. 
  • [26:45] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS782.mp3
Category:general -- posted at: 3:00am EST

How do you feel as a leader of your business? Do you feel confident, bold, and sure of your direction or could you use a little help? Don’t worry, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he gives an update on his audiobook version of “The Take Action Effect,” answers a question from a TAS follower like you, and so much more. Scott shares some really helpful insights on this episode, don’t miss it! 

Identifying “Take action” moments

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you “Take Action!” While it might just sound like a cool phrase that Scott uses to rally the troops, the truth is - it’s really a call to put your ideas into action. Look back at your journey so far - there have been moments where you decided that the status quo would no longer do - that’s a “Take Action” moment. Learn more about identifying “Take Action” moments by listening to this inspiring episode of The Amazing Seller! 

Overcoming failure

When was the last time you utterly failed at something? The saying “Nothing ventured, nothing gained” has a lot of truth to it - you won’t see movement if you don’t put in the work. Failure is nothing to be worried about - successful leaders fail all the time! What sets successful leaders apart from the “Failures” is the ability to learn from the failures and adapt. One of the best things you can do as a leader is to study the stories of other leaders who endured failure and found success. Tune into this episode of The Amazing Seller to hear even more from Scott!

Scott’s challenge

Let’s face it, most people won’t make any changes in their lives unless they have someone hold them accountable. Are you ready to make a change in your business? Good - take Scott’s challenge! Scott challenges sellers like you to take time and look back at your story and identify the Take Action moments that have brought you this far. This challenge will help you get into the right mindset as you plan your next step. Why not do everything you can to put yourself in a position to succeed? Make sure to listen to this episode of The Amazing Seller as Scott expands on this challenge and a lot more! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:30] Question: How do I increase my self-confidence? 
  • [7:00] Identifying “Take action” moments. 
  • [13:00] Overcoming failures. 
  • [15:00] Scott’s challenge. 
  • [19:00] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS781.mp3
Category:general -- posted at: 3:00am EST

If you could have a guaranteed income for the next year, within reason, how much would you like to have? When most people think of how much they’d need to live comfortably, they respond by saying they’d need at least $100,000 for the year. Scott is here to help sellers like you find out what you need to do in order to reach $100,000 in annual income each year with your ecommerce business. There is no get rich quick scheme at work here - Scott has simply figured out a helpful approach that can get you to the number you need to sustain your business. Have pen and paper ready, you’ll need it for this informative episode of The Amazing Seller! 

Find your niche market! 

Is it easier to appeal to a wide market or a narrow one? While it may seem like a good idea to go broad and appeal to as many people as possible with your ecommerce brand, the truth is - it is better to go narrow! As you build your brand, remember - you have more control and a closer connection when you have a specific customer avatar in mind. When you know who you are selling to - you will be more accurate in your messaging and with your product. To learn more about the value of finding your niche market, make sure to listen to this episode of The Amazing Seller! 

Chunk it down

Time and time again, Scott encounters people who are interested in making a lot of money but who aren’t willing to put in the work. While the idea of building a robust and successful ecommerce business can seem daunting, the truth is - once you take the time to chunk it down, it makes sense. On this episode, you’ll hear from Scott as he walks sellers like you through his process of getting to $100,000 in profit you can use as income in your business. Pay close attention, Scott has some key insights that you don’t want to miss! 

It’s all about traffic 

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you realize the value of attracting traffic to your home base. For too long, sellers have been focused on using platforms like Amazon to drive sales and sustain their business - now is the time to invest in your own assets and grow your brand outside of Amazon. If you are ready to put in the work, Scott has the blueprint you need to bring in traffic and make your brand profitable. Listen to this episode of The Amazing Seller to get all the details! 

Work smarter, not harder! 

What does it take to build a brand that can go the distance? While many sellers are convinced that it takes a ton of planning and luck to succeed, it really just takes hard work. Did you know that there comes a point in the life of every brand where you have to decide if you are going to work more efficiently or work on production? What if you decided to work smarter rather than harder? What if your brand could bring in passive income? Tune into this episode of The Amazing Seller to learn more from Scott!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [7:00] Why you need to increase your profit margins. 
  • [8:30] Breaking down the numbers. 
  • [12:30] Using affiliate offers to bring in revenue. 
  • [15:00] How to leverage traffic to make money! 
  • [18:40] Scott goes over his plan to reach $100,000. 
  • [27:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS780.mp3
Category:general -- posted at: 3:00am EST

How are you going to make your ecommerce brand stand out from all the other competition on the marketplace today? Is there any hope for sellers like you? Here to bring his signature style and vast ecommerce branding experience is Scott! On this episode of The Amazing Seller, you’ll hear from Scott as he opens up about different types of traffic you can attract, what it takes to leverage your traffic to advance your brand, email list building tips, and more! You’ll want to pay close attention to this helpful episode! 

Should you pay for traffic? 

If you want eyes on your content - you need to either make it extraordinarily relevant and appealing, or you need to pay to get your content in front of people. If you have the money to spend - you could opt to pay for traffic and see where that strategy can get you, or you could take Scott’s advice and go a long way. Taking the time to really engage with your target audience and appeal to them in a way that keeps coming back is the best strategy. Hear more about attracting the right type of traffic by listening to this informative episode of The Amazing Seller - you don’t’ want to miss it! 

Email list building 

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you understand the value of building and maintaining an email list. Too often, sellers get so focused on finding the right product to sell that they fail to connect with their target audience and find out what they really want from the marketplace. By using an email list, you can keep your finger on the pulse of what is going on in your market - are people looking for some seasonal options? What about special occasions to reach out and drive traffic to a product listing? You can do all these things and more with your own email list! Tune into this episode of The Amazing Seller to hear more about email list building from Scott! 

Three ways to create evergreen assets 

Drawing on his years as a successful ecommerce business leader, Scott has put together a helpful way for sellers like you to create evergreen assets that you can keep going back to promote your brand. 

  1. Create content that your target market is looking for - post it on your blog, YouTube, Facebook, or other channels.
  2. Build your email list with paid traffic to get the ball rolling. Send them to your home base! 
  3. Send your target audience to your home base once a week with new content or an offer that makes sense. 

Scott's three suggestions are just the tip of the iceberg! There are a ton of ways sellers like you can engage your target audience and keep them coming back. What are you going to do to connect with your target audience this week? Make sure to listen to this episode of The Amazing Seller to hear more helpful insights from Scott!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [6:20] Different types of traffic. 
  • [13:20] Three ways to create evergreen assets. 
  • [21:45] Create content that your market is looking for. 
  • [23:15] Building an email list. 
  • [27:30] Expanding your brand. 
  • [29:15] Scott recaps all three ways to create evergreen assets.
  • [32:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS779.mp3
Category:general -- posted at: 3:00am EST

Are you fired up and ready to keep pressing toward your goals for 2020 in your business and beyond? What are you doing to stay focused and on target? Do you need a little push in the right direction? If so, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, gives an update on the progress of his audiobook, answers a question from a TAS follower like you, and so much more. Have pen and paper ready; you don’t want to miss a minute of this informative episode! 

What is your target? 

What good does it do you if you head out to the archery range, and you don’t have a target to shoot at? It sounds like a wasted trip! When business leaders fail to set targets for themselves and their business - it’s like showing up to the archery range without a target. Your chances of success increase significantly when you take the time to set clear and achievable targets for your business to hit. Learn more about the value of setting targets in your life and business by listening to this powerful episode of The Amazing Seller - you don’t want to miss it!

Don’t worry about what could have been!

Do you ever find yourself full of regret looking back at decisions you could have or should have made? Maybe for you, it was failing to have more products in stock during the holidays, or maybe it was having too many products in stock that you took a hit. Rather than focusing on what could have been, Scott encourages sellers like you to take stock of what you experienced and learn from it. If it was only a moderate success - that’s ok - you’ll learn to improve upon it next time around. Tune into this episode of The Amazing Seller to hear from Scott as he explains how sellers like you can push forward even when you don’t feel like it. 

Audiobook update

If you’ve been around the TAS community for very long, you know that Scott is passionate about getting his message to as many sellers like you as possible. Scott has seen the impact that continued learning and investing in your personal and professional growth can have on a business. While it has been a few months in the works, Scott is proud to announce that his audiobook is finished! You can find a link to the audiobook located in the resources section at the end of this post.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Scott’s thought of the week - what is your target? 
  • [10:50] Question: How do I deal with feeling down after $300k Holiday Sales Spike?
  • [19:20] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS778.mp3
Category:general -- posted at: 1:09am EST

How confident do you feel that your ecommerce business will grow and thrive over the next year? Are there any ecommerce trends that you find yourself worrying about? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes back Chris Schaffer. In their conversation, Scott and Chris open up about what trends they are looking out for in 2020 and one trend in particular. You’ll want to pay close attention as the guys drop some helpful tips and insights that you’ll need to succeed in 2020. Have pen and paper ready; you are going to need it!

Amazon’s bid to dominate the advertising sector

If you were to look at the trends coming down the pike in 2020 - what trends would you worry about? While most people don’t think of it as an issue - Amazon gobbling up the online advertising sector is huge! Not only will Amazon remain the number one place where people will go to purchase a product online in 2020, but they will turn their vast network of resources on advertising. What does this change mean for ecommerce sellers like you? Tune into this episode of The Amazing Seller to hear the answer! 

The value of content creation

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you understand why content creation is so critical. While you might not have nearly as many resources as Amazon - the one thing you do have is the ability to generate niche content. If you can build an ecommerce business that engages customers and allows them to make a connection with your brand - you are well on your way to ecommerce success. Learn more about what it will take to keep your business competitive in 2020; make sure to listen to this episode of The Amazing Seller! 

Don’t put all of your eggs in one basket!

It can be tempting to go all-in on the Amazon ecosystem - after all, they make it reasonably easy. Do you really think that Amazon has your best interests in mind? If they could undercut your product or brand and still make money - they’d do it in a heartbeat. This isn’t because Amazon is evil - they are committed to making a profit - as should you! Scott cautions sellers like you to avoid putting all of your eggs in the Amazon basket. Try building your brand the way Scott has spelled out - the results will speak for themselves! Learn more about this vital topic on this episode of The Amazing Seller! 

Email list building is the way forward

One of the best ways to future-proof your business is to build an email list of your followers and fans. Over the years many people have criticized Scott about the value of building an email list - is it really worth it? Does it work? Time and time again, Scott has seen the amazing benefit of building an email list that outside circumstances can’t affect. Where do you start? How do you build an email list? Scott and his team have developed a tried and tested process that can help sellers like you build an email list. Make sure to check out the link for Scott’s email list building resource located at the end of this post.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:00] Chris joins Scott to talk about the trend that will hurt ecommerce in 2020. 
  • [5:30] Why a solely product-based business is risky. 
  • [14:00] Scott explains why content creation is key. 
  • [17:00] Chris explains how branding works in the retail environment. 
  • [23:30] Scott and Chris discuss the success of Peloton, GoPro, and Lego. 
  • [36:00] Does email list building actually work? 
  • [45:00] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS777.mp3
Category:general -- posted at: 3:00am EST

Do you ever feel like you are taking two steps forward and one step back with your ecommerce business? What will it take to get your business performing on the next level? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with special guests, Mike and Mariska. In their conversation with Scott, Mike and Mariska open up about how they started their business, what it took to pivot in their business, challenges and success along the way, and so much more. Have pen and paper ready; you don’t want to miss a minute of this powerful episode featuring Mike and Mariska! 

Playing to your strengths

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you understand how to build a healthy and thriving business. If you want a successful business, you need to learn how to recognize and play to your strengths. Why force yourself to learn how to keep the books if you can just outsource that aspect and focus on other areas of your business where you excel. Scott isn’t the only ecommerce business leader out there who champions the idea of playing to your strengths. Learn from Mike and Mariska’s inspiring story by tuning into this episode of The Amazing Seller! 

The value of an outside perspective

Did you know that one of the hardest things for a business leader to do is objectively evaluate their business? It’s true! When you are so invested in and close to a business that you’ve built from the ground up - you are not a good person to evaluate the status of your business! Getting an outside perspective on your business could end up saving your 10’s of thousands of dollars down the road. Hear more about getting a good outside perspective on your brand from Mike and Mariska by listening to this episode of The Amazing Seller! 

Why branding matters

When was the last time you spoiled yourself and bought something really nice? Maybe for you, it was a premium set of headphones or an expensive watch. Did you notice the nice packaging and branding your product had with it? Let’s face it, branding can make all the difference for your ecommerce business! How do you plan on communicating your brand’s values to your customers? Will you invest in high-quality packaging? What customer support? Learn why branding is a crucial aspect of business success by listening to this informative episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Mike and Mariska join Scott and share their story. 
  • [10:00] What caused Mike and Mariska to immigrate from South Africa to New York? 
  • [13:45] Mike explains his role with the marketing side of their business. 
  • [15:00] How Mike and Mariska started their business helping sellers. 
  • [21:50] Why outside eyes can help you improve your business. 
  • [25:00] The value of branding your products and impressing your customers. 
  • [33:20] Mike talks about some recent changes to his website and the business. 
  • [42:00] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS776.mp3
Category:general -- posted at: 3:00am EST

Is it really possible to build an ecommerce brand from scratch? How do you plan to grow your business and reach your target market? Are you still trying to figure out the best approach? If you need pointers and helpful tips regarding brand building, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he gives an update on the case study they’ve been conducting at Brand Creator’s Academy, answers some branding questions from sellers like you, and much more. Have pen and paper ready for this informative episode! 

How to supercharge your business

Let’s face it; many business leaders are looking for a short cut or a special formula they can use to grow their business and get rich overnight. Is there a proven method out there that will get results quick? If someone is selling a quick solution like that, run the other way! Instead of cheap tricks, Scott is committed to helping sellers like you build a business that can go the distance. Getting feedback from the first group of Brand Creator’s Academy attendees, Scott has noticed how much a collaborative and cooperative environment help leaders grow. If you want to supercharge your business, connect with like-minded people with a common goal! Learn more about how Brand Creator’s Academy is helping sellers like you build a future-proof business by listening to this episode of The Amazing Seller! 

Tried and tested 

If you go search on YouTube for “Amazon Seller,” you’ll get a wide cross-section of people from all walks of life trying to share with others how they’ve built a business selling products on Amazon. While there may be some good-intentioned folks out there, most of them are not providing helpful insights that get the type of results you need to build a thriving ecommerce business. Thankfully, Scott has been in the ecommerce industry for many years, and he’s seen what works and what doesn’t work, in many cases from first-hand experience! Tune into this episode of The Amazing Seller to hear from Scott as he shares data and results from a case study he’s been conducting with Brand Creator’s Academy - you don’t want to miss it! 

Don’t put all of your eggs in one basket! 

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you diversity your brand. Too often, Scott has seen young leaders full of potential crash and burn because they fail to think ahead. If you haven’t started to plan for the worst-case scenario - what are you waiting for? Not that you need to be worried about something hiding behind every rock, but you do need to avoid keeping all of your eggs in one basket! Learn about diversifying and expanding your brand by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] How to get stuff DONE. 
  • [6:00] Scott shares a few numbers from the Brand Creator’s case study. 
  • [16:00] Scott answers your questions about Brand Creator’s Academy. 
  • [26:00] Who is Brand Creator’s Academy designed for? 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS775.mp3
Category:general -- posted at: 3:00am EST

What does it take to build a solid foundation for an ecommerce business in 2020? Is there a way to investigate and validate a niche market before you get too invested? On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his three steps to identify profitable niches. You’ll want to pay close attention as Scott goes through several examples of how he’s used these steps in his businesses and how sellers like you can do the same. Have pen and paper ready; you’ll need it for this informative episode! 

Does the market exist? 

It might sound like a basic question, but you need to investigate if the market you are interested in exists. Just because you can dream up a great product, it doesn’t mean that people are out there who will buy it! Once you’ve identified that the market exists, you need to niche down in that market. Too often, Scott talks with ecommerce business leaders who fail to niche down their market while trying to maintain broad appeal - it doesn’t work! To learn more from Scott about identifying and validating a market for your ecommerce business, make sure to listen to this episode! 

Making a profit 

Does the market you are investigating support more than one product? Are there other ways to make an income in your niche market, or is it solely focused on a specific product? As you build your ecommerce business, you need to look for multiple ways to bring in profit to keep your business running. As Scott is fond of saying, you shouldn’t place all of your eggs in one basket! To hear more about diversifying your revenue stream and putting your business in the best position to succeed, tune into this helpful episode of The Amazing Seller. 

Where is the traffic? 

Have you ever seen a ton of billboards along the side of low traffic roads? No! Advertizers are not stupid; they go where there is traffic - the same is true for ecommerce businesses. If you want to build an ecommerce business that will last, you need to build a business in a niche market with a ton of traffic. If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you understand the value of harnessing the power of traffic. You don’t have to figure it all out on your own, Scott has put together a program to help sellers like you understand your niche market and use traffic to your advantage. Learn more by visiting the link to the Brand Creator’s website located in the resources section at the end of this post.



OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:45] Why it’s a bad idea to build your brand around a single product. 
  • [5:30] Does the market exist? 
  • [9:00] Does the market support multiple ways to generate income? 
  • [14:30] Is there traffic in your target market? 
  • [16:00] Scott recaps all three steps. 
  • [20:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS774.mp3
Category:general -- posted at: 3:00am EST

Does the idea of building and cultivating an email list intimidate you? Do you find yourself wondering if all of the extra efforts will really pay off? Whether you are just starting your email list or you are looking for ways to improve your existing one, you’ll find something helpful in this episode. On this episode of The Amazing Seller, you’ll hear from Scott as he gives an update on the Brand Creator’s Academy, reveals his strategy for building a robust email list, tips for keeping that list engaged and a lot more. You’ll want to pay close attention to this fascinating episode! 

What are you waiting for? 

Time and time again, Scott gets asked why he invests so much time into building an email list. The short answer is – because it works! Why wouldn’t you want to have an asset that you can control and a way to communicate with your followers at the drop of a hat? Most people who aren’t a fan of using email lists get that way because they didn’t put in the time necessary to build goodwill with their following. Find out how you can keep your email list hot by listening to this episode of The Amazing Seller! 

Make sure you start with a strong foundation

If you’ve been around the TAS community for very long, you know that Scott wants to help sellers like you build your brand by serving a niche market. Have you located your target market yet? If you haven’t, it is not too late to find one! Don’t assume that you can build a profitable ecommerce business through one-off products; those days are numbered. Find out how you can build a sustainable business model by targeting a niche market on this informative episode of The Amazing Seller!

Strategy break down 

Do you have a solid email list strategy? What is your plan to communicate with your customer base to drive sales and introduce new products? How will you keep your list fresh with a steady influx of new customers and people who are interested in your brand? On this episode of The Amazing Seller, you’ll hear from Scott as he discusses the importance of developing and implementing a quality email list strategy. 

  1. Create a follow-up sequence that will drive people to your home base. 
  2. Share product review posts with affiliate products from Amazon. 
  3. Build a relationship and connect with your audience and niche market. 

Where are you on your email list building journey? Are you ready to go out there and put plans in place or are starting to enjoy the fruits of your past efforts? You can learn more about Scott’s email list building strategy by tuning into this episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] An update about Brand Creator’s Academy. 
  • [6:00] Why you need to build an email list. 
  • [10:15] Generating impressive results. 
  • [14:20] Validating your market is critical! 
  • [16:00] Scott starts the strategy breakdown. 
  • [23:00] Keeping your audience’s attention. 
  • [26:20] Is all the effort and cost worth it? 
  • [30:00] What is the next step after you’ve built an email list? 
  • [33:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS773.mp3
Category:general -- posted at: 3:00am EST

It’s the New Year! Welcome to 2020 - are you excited about the possibilities this new year has in store or do you find yourself scrambling to get your business on solid footing? To get you pointed in the right direction, it’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear Scott as he gives an update on Brand Creator’s Academy, explains how to grow your home base, provides helpful action steps you can take, and so much more. You’ll want to pay close attention to this informative and helpful episode! 

Brand building is the way of the future

If you’ve been around the TAS community for very long, you know that Scott is passionate about paving the way for ecommerce success in the future. A key to Scott’s approach is changing the way we think about ecommerce success. Gone are the days of finding and launching a product for some quick cash - to succeed in 2020, you need to start working on building a brand. Remember, people, connect with brands and personalities, not products. To learn more about brand building in 2020 from Scott’s expert perspective, make sure to listen to this episode of The Amazing Seller! 

Evergreen content 

Did you know that all content created by brands are not created equally? It’s true! While some content is designed for a singular purpose - creating evergreen content can help your ecommerce business succeed in the long term. How do you create evergreen content? What does it look like to create content that keeps people coming back? Don’t just leave it all up to guesswork - learn from someone who has been in the industry for over a decade! Tune into this episode of The Amazing Seller to hear more as Scott expands on this critical topic. 

Action steps for you!

Let’s face it, building a successful ecommerce business in 2020 is not an easy task to take on. What if there was a way for sellers like you set yourself up for a solid start? On this episode of The Amazing Seller, you’ll hear from Scott as he provides several action steps sellers like you can take to put your ecommerce business on firm standing in 2020. 

  1. Build your home base. Start with a website and a blog. 
  2. Create content that will bring in your target audience for your niche market. 
  3. Work on your email list - this is the way to amplify your content and grow your brand! 

If you are not sure how to proceed with these action steps that Scott has provided, make sure to check out the links in the resources section to learn more about how you can get started. Have pen and paper ready as you listen to this episode of The Amazing Seller, you are going to need it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Why Scott is focused on brand building. 
  • [8:15] Creating evergreen content. 
  • [14:00] Setting your home base up for success. 
  • [19:00] Three action steps you can take to get started. 
  • [23:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS772.mp3
Category:general -- posted at: 3:00am EST

What is it going to take to build and sustain a successful ecommerce business in 2020? Is there still any hope for budding leaders who are considering launching an ecommerce business in the New Year, or is it time to consider a different industry? On this episode of The Amazing Seller, you'll hear from Scott as he opens up about his ecommerce predictions for 2020, explains how to build a thriving ecommerce business, obstacles to watch out for, and more helpful insights. You'll want to have your pen and paper ready for this informative episode! 

Don't count on the old way! 

The old way of building and launching an ecommerce business around a popular item like fidget spinners are quickly disappearing. As more and more people flood the ecommerce industry, many are wondering what the best way to build an ecommerce business is as we enter 2020. While Scott has his approach, the truth is - building an ecommerce business is going to take time, patience, and dedication. Are you ready to give it all you have? Tune into this episode of The Amazing Seller to learn more about Scott's tried and tested approach, you don't want to miss it! 

Building a future-proof business in 2020

If you've been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build out their brand and feature products on multiple channels. Why does it matter if your products are on multiple channels? Why do you need assets like email lists that are independent of Amazon? To secure a long term future for your brand! It isn't very smart to put all your eggs in the Amazon basket. Give your brand a chance to succeed and look for ways to plant seeds and build out alternative channels early in your brand, if possible. To get more info on how to future proof your brand, make sure to listen to this episode of The Amazing Seller.

Diagnostic questions to ask yourself

If you want to sell your product on Amazon in 2020, Scott has come up with several helpful questions you can ask yourself to see if you are ready. These questions are designed to help you think through your strategy and see if it is really up to par as you move into the new year. 

  1. How do you plan to sell your product? 
  2. How will you compete with other sellers with the same product? 
  3. How will you drive external traffic? 

Yes, Scott is giving you homework, but if you take the time to answer these questions, you'll see if you are on a strong foundation for your ecommerce business heading into 2020 or if you need to make adjustments. It's time to dig deep and plan ahead - but don't worry, you are not alone. The TAS community was designed for sellers like you who need people in their corner to keep going. Listen to this episode of The Amazing Seller as Scott expands on methods you can use to make 2020 a successful year for your ecommerce business!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Changes in the ecommerce marketplace. 
  • [8:40] Why the old way of building an ecommerce business is DEAD. 
  • [11:50] What are you waiting for? Validate your niche market! 
  • [15:00] Amazon is going to make it harder for new sellers to succeed. 
  • [20:00] Watch out from gurus who encourage you to put all of your eggs in one basket! 
  • [24:00] Scott recaps his predictions for Amazon and ecommerce in 2020. 
  • [27:00] What does it take to succeed as an ecommerce business in 2020. 
  • [30:30] Key questions you need to ask yourself. 
  • [33:00] Why Scott is a bad teacher for people who don’t want to work or have patience. 
  • [39:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS771.mp3
Category:general -- posted at: 3:00am EST

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