Rock Your Brand Podcast (general)

Welcome to this week’s edition of our Friday jam session. This is always one of the highlights of my week. I love hanging out with some awesome people and answering some great questions. You can become part of our Take Action Crew by visiting takeactioncrew.com. We get together virtually single Friday, and it’s a total blast! Today we’re going to talk about how to simplify your business and a few ways on how you can make that happen. Let’s get started! 

How to Keep Your Business Plan Simple 

In the beginning, it’s all about simplifying. I’m here to tell you that it doesn’t need to be complicated. It comes down to understanding what your business looks like and where are the drivers that you need to focus your time and energy on.

Where are the things in your business that are the best use of your time? If you’re in the beginning stages, it’s easy to focus on consuming content and get lost on what your first steps should be. If you can put the blinders on and see where you’re going, then nothing will get in your way. 

Start by asking yourself where your business is going to be in twelve months from now. Make sure to set realistic expectations. What is the level of success you’d like to see? Make sure you have a detailed picture. A great tip is to reverse back to see how to get there. 

Of course, you need to start by getting your business up and running. The problem I see is as people are building up their business, they keep consuming information that isn’t focused on what they are doing right now. Avoid shiny objects and stick to your path!

Content is King

I would always start with the content. It takes 3-6 months for it to index, so you need to get that going. Pinterest will help drive traffic there, too, while you wait for the content to be indexed. 

Once you’ve figured out your long term target, work backward to get small targets done first so you can reach your long term goal. It’s all about taking it one step at a time. 

Growing Your Business 

I am adding Pinterest to all my brands moving forward. Most of the time, you’ll find that it’s a helpful platform, but always be sure to do a Pinterest audio first to make sure its worth your time. 

At the same time, you should be planning on how to get your first digital product ready to go. I wish I would have focused more on this aspect in the early stages of my businesses in the past. 

The most common questions that you should be asking yourself when you’re starting a business include: 

  • How to get traffic
  • What should your focus be
  • How to get revenue? 

Implementing a digital project is a great way to move the process along a bit quicker. 

Should I Set Up a Timed Popup On My Website? 

If you add a popup to your website always give visitors a few seconds before a popup comes up. Once you set up a timed popup on the website, you want to make sure they don’t see it again for 30 days if they come back to your website. This will make sure they aren’t getting spammed with your promotions and signups. 

How Can I Transfer from Etsy to a Stand-Alone Online Store?

Don’t abandon Etsy. Instead, I would find a way on how you can grab the customer’s email address and direct them to your new website. Let Etsy work for you but have other assets in place as well. 

12 Month Plan For Your Business 

It really will just depend on your market and how much time and effort you put into it, how long it’ll take you to see substantial growth. You’ve got to be consistent and incorporate the following aspects that will help feed into each other. 

  • Content 
  • Email list
  • Pinterest 
  • Digital product 

You just need to make sure you’re creating content that people are searching for and using Pinterest and your lead magnet to help grow your reach. 

You can build an email list pretty quickly too. 

How Many Visitors Should I Expect Coming To My Website 

If you can get 100 visitors per day within 2-3 months, that’s really great. It may depend on the season and your type of business. 

Always start with one product to give visitors and see if another one makes sense. You need to have one product before you can focus on more. It’s important to focus on doing things well, not adding a ton of products that you can’t manage. 

I recommend implementing ‘just in time learning” - what do you need to learn to get the task at hand done? This will help you stay focused on your current path.

How Long Should It Take To Complete Tasks For My Business? 

Each task is pretty easy to get done if you set aside time for it. You could have a WordPress built up in an afternoon. 

From there, you’ll move on to content creation mode. You’ll find long-tail keywords and write articles to post on your website. Then it’s time to focus on Pinterest to help drive traffic to your blog. Then you’ll implement an email list and your lead magnet. Each step will be a little different but could be done a week at a time. Just make sure to prioritize content creation first.

Once you start to actually do stuff, you’ll be able to look at the data to see what works well and what you should improve on. A lot of times, you’ll learn by doing something and taking action. When you notice that something is working, always do more of that! 

Thanks For Being Here!

I hope you enjoyed this week’s Friday Jam session. To join us next week, head over to takeactioncrew.com to sign up. We’re here every week at 10 am Eastern time and would love to have you here!

Remember, I’m here for you, I believe in you and am rooting for you!

It’s time for you to take action and go rock your brand!

Take-Aways From Today’s Episodes

  1. How to Keep Your Business Plan Simple (2:00)
  2. Growing Your Business (15:03)
  3. 12 Month Plan For Your Business (22:15)

Quote: Just In Time Learning - what do you need to learn to get the task at hand done? This will help you stay focused on your current path. 

Direct download: RYB850.m4a
Category:general -- posted at: 3:00am EDT

Today I have Todd Herman on the show, and I am thrilled he’s here! He wrote a book called “The Alter Ego Affect.” that I really enjoyed reading. In fact, he actually reads the book himself on the audiobook, which I love because it makes it more real. So, if you get a chance, you should definitely listen to it. Now let’s get right to it and learn a few things from Todd. 

Why Your Alter Ego Matters 

  • I started a peak performance training and coaching company back in 1997 right after I got done playing college football. At the time, I was really young. My strength when I played sports was my mental game.
  • I learned all about mindset when I was in high school and learned how to get to a zone state to help with my anger issues.
  • Now I coach athletics and Olympians and help them learn to control their mental state, especially when they’re on the field or getting ready to compete.
  • When I started working with top quality athletes, they would say they had a different identity they would step into when they stepped onto the field. Working in many different sports, I took things I learned from each to help other athletes. I realized alter egos was a theme. It didn't matter who I talked to. There is a process to it.
  • With sports, there is a theme and an end goal. With business, there are so many different ways to go about achieving your goals that it causes friction for entrepreneurs.
  • There are so many hats that you’ll wear, and all those things will create friction because you’re not always good at everything. Being able to shift our identity is a huge fast track to get through the start-up stage.  

How To Get Unstuck

  • There is a difference between people who start a franchise and someone who starts their own, especially between people who start a franchise and start their own business from scratch.
  • People are much likely to succeed if they start a franchise than those who start their own business. Because the entrepreneur is building the product and business at the same time, and it’s not easy to do it all. 
  • A meta-model says when we have a model that we’re working inside or a vision we have. It helps achieve something quicker. 
  • Use someone that you would like to be showing up as to be your model. It’ll help give you fire and drive to move forward and get through difficult things. Create a model within your own mind to help you show up. The power of an alter-ego is taking a preexisting idea and showing up to represent that. It’s not you being fake.
  • There is no you because there are multiple versions of you. We play many roles in life. When you’re an entrepreneur, there are many different versions of you as you grow a business. Ask yourself who you’ve met or connected with that is amazing like that and show up just like they do. 
  • So many people identify their skills as themselves, and that’s just not true. An alter-ego allows you to show up as different types of people for different aspects of your life. 

How To Take Action and Embrace Your Alter-Ego

  • I don’t care about your beliefs; they aren’t your truths. I want you to commit to 30 days. Do the thing you’re struggling with every day. Do it in private, so you can practice and get better at whatever it is. When you do it again and again, you’re going to improve as you go. 
  • The lowest barrier that I can get you to start with will help you get momentum. Momentum creates confidence, and confidence creates certainty. If you’re just starting out, just commit to taking action and practice.
  • Have a model in mind of people that are really good at the thing you’re practicing. It’ll help you play around with different sides of your personality so you can find a grove. 
  • Mental toughness is your ability to be flexible and adaptable, no matter your circumstances. You’ll just need to find a strategy to get there when things don’t go the way you’ve planned. 
  • Expectations can be healthy. Always keep in mind that if there is a bad in something, there is also good. My expectation is to the process, and not the outcome. I expect myself to show up and believe I’ll do my best. They are all things that I can control.

Note From Scott: Nowadays, it’s so easy to compare people, especially on social media. It can be hard to see other people who are successful and wonder how you’ll ever get there. Many people will show up on video or a blog post in fear of judgment or not good enough. What advice do you have someone who might be struggling with this?

Avoid The Path of Least Resistance 

Welcome to the club. It’s a heavy load to worry about what people are going to think about you. The reason you want to do something is that you like it. However, when you start, you’ll realize the difference of great work. Also, what you’ve done is discouraging. This is part of the process. 

  • The difficult parts of the process are there to help separate people who have the true desire to go after it from those who don’t. 
  • The beautiful part about it is if you’re only looking for the easy path in life, you’ll find resistance. The value is in the journey and the valley of difficulty. 
  • Human beings don't care about my story. Don’t worry about what other people think. If your intention is pure and you’re just working to improve, that is all that matters. People who just keep doing, do the reps, and move forward will be hard to beat. The discipline will win the day. You have to keep going even if you don’t see the results right away.
  • Because the brain is 70% visual cortex, it needs a model or framework. Shove all your content through that framework. I want you to learn how to paint by numbers first, so put in the reps so you can break the frame later because you have the skills to do it. 
  • Always focus on one target market and stay focused on it. Don’t get sidetracked. Put a box around it to help keep you focused. 
  • A rule of thumb is to start where you are. The moment you name who your target market is, other people will come. You might think that naming who you work with will eliminate everyone else. Instead, it’ll invite other people who aren’t in your target group. This happens because human beings don’t like being excluded.  
  • Boxes will help you stay focused, so don’t get overwhelmed. You need to learn to paint your boarder and stay within your sandbox. Think about what the number one skill is that it will help make the largest improvements in the outcomes that are important to you. It’ll help keep you on track to achieve something. 
  • It’s important to focus on doing what you love. Yes, you do need to make money, but you’ll get the best results if you look at it about playing and learning and building up your skillset. You’ll learn faster because playfulness is key to help you. 

Final Note From Scott

I wasn’t kidding when I said that Todd is an awesome guy. I consider him a good friend and loved having him on the show. He is someone worth having in your diet of consumption. He will help impact you in the right way, so go grab his book, “The Alter Ego Affect.” Now, take some time to think about what you’ve learned today and how you can apply it to your own life. Thanks for hanging out with us today! 

Thanks For Tuning in!

  • If you found today's show to be valuable, please share it
  • Additionally, please consider taking a couple of minutes to leave an honest review and rating for the podcast on iTunes.
  • They're very beneficial when it comes to the show's ranking. I can guarantee to read each one of them myself.
  • Finally, don't neglect to subscribe to the show on your preferred app.

“Remember, I'm here for you, I believe in you, and I'm rooting for you! Now it's time for you to take action and go rock your brand”! 

Take-Aways From Today’s Episode 

  1. Why Alter Egos Matter (10:01)
  2. How To Get Unstuck (17:26)
  3. How To Take Action and Embrace Your Alter-Ego (28:57)
  4. Avoid The Path of Least Resistance (35:40)

Quotes:

  • "Momentum creates confidence, and confidence creates certainty". 
  • "I want you to learn how to paint by numbers first to put in the reps so you can break the frame later because you have the skills to do it". 
 
Direct download: RYB849.m4a
Category:general -- posted at: 3:00am EDT

I am fired up because our guest today is one of our very own brand academy members, Octavio. He was stuck for a long time and wasn’t sure if he would ever be able to create his own brand. He was overthinking things and was hoping he would finally have the moment where everything would align perfectly, and things would. He finally made the decision to go all-in even if it wasn’t going to be his brand for the next 20 years. You’ll always have a pivot on your journey. 

 

As a reminder, we are opening up registration for Brand Creators on July 6th. I want to highlight people that are in Brand Creators academy to shire and inspire you and show you what we’re doing on the inside. Head over to brandcreators.com and make sure to download the checklist. Once you do, we’ll notify you when we open enrollment. We only open up four times a year, so stay tuned. Let’s get right to it and learn a few things from Octavio. 

 

Octavio’s Brand Creators Journey 

 

I have consumed content for years, but I’ve been too risk-averse to pull the trigger on anything. One time I even got to the point where I had ordered a product from China, but the order ended up being canceled. Now looking back, I realize it was probably divine intervention. All along, I’ve listed to your podcast and was inspired about the focus on a brand. The approach of Brand Creators seemed so genuine and relatable. 

 

My method is to see it, do it, teach it. When I was building my website, I had the Brand Creator videos open on one screen, and I was doing the task on my website as I went along. 

 

Note From Scott: It’s easy to consume but harder to take action. Without action, there is no result...period. Until you get in the game, you won’t see any results of any kind.

 

The Start of Dad Goes Green 

 

When I started, I didn’t know what niche I would focus on. Eventually, you just have to choose and take action. I choose my niche based on something that I had personally been affected by. In 2015 I got introduced to a coach who changed my life by teaching about proper nutrition and exercise. I knew that it would be a good fit for me, and I want to help as many people as I can to live a healthier life. 

 

The other part of it was that I’m not tech-savvy. I wanted to show my kids by example, that they can do something. You are never too old to pursue your dream or go out and get what you want. 

 

I love being a part of the Brand Creators group and helping other people. I did have a hard time getting in front of the camera at first. It’s scary to put yourself out there, especially knowing that people might judge you. But the main thing I’ve realized is if you don’t put yourself out there in a genuine fashion, you won’t accomplish as much. 

 

Once I did my first video, it made it so much easier. I know more than someone starting out, and all my advice is based on people who know way more than I do. I’m just pointing people to valuable information and am here to help inspire them to get started living a healthier life.

 

I’ve found that I’m creating content all the time now, even when I’m not planning it. Every day, there is an opportunity to turn into an example, blog, or training for my website. I understand when people unsubscribe because I only want people who are genuinely interested in making a change and consuming my content to stick around. 

 

Overcome The Need For Perfection 

 

Perfection is the enemy of getting things done. If you wait until something is perfect, you’ll never achieve anything. When you’re starting out, no one will ever see the first few blog posts for a few months. So you can always go back and make changes. Nothing is ever going to be perfect, and you’ll never get started if that’s what you’re waiting for. 

 

I remember in Brand Creators, we try to be consistent publishing one blog post a week. When quarantine hit, I realized that I had room to do more. Slowly the gears started turning, and I started publishing more blog posts each week. As I ramped up, it got addicting. I enjoy coming up with 3-5 blog posts a week now. I have help from VA’s and good writers. It’s been fun to build-up positive collaboration with the people I get to work with. 

 

I’ve only been doing this for six months, but everything I learned from Brand Creators is super helpful, simple, and it is easier to take action. 

 

It’s been fun sharing my experiences with other people and helping teach them. I want other people to realize that it’s possible and no never lose hope. 

 

Note From Scott: By sharing your story, you’re helping to inspire other people. My goal with Brand Creators is to have a community that is really good at uplifting and supporting each other.  

 

The Power of Keywords and Outsourcing 

 

I always start looking for keywords using Google autosuggest. These are some of the hottest keywords people are searching for. I would do this a day before I went to write or order content. 

 

After 20 blog posts, I discovered a blogpost spreadsheet, so I made a whole list for the rest of the year, and it saved me a ton of time. That way, every week, I knew exactly what I was going to write on. As I have felt more comfortable with writers, I’ll give them more creative freedom. 

 

When I was initially blogging, I was just talking and writing randomly. I had no idea how I was putting the content down on paper. Once I started using an outline, it made it so much easier. Now my writers know my style, and they create the outline (I review), and they do the rest. 

 

I now spend very little time writing content. I just come up with the keywords and checking in with the content writers. I like to check their progress when they’re halfway through, but then they continue with it, finish it up, add images, and it’s finished. 

 

Note From Scott: I wouldn’t recommend ever stopping writing content altogether. Even if you only write a few a week at some point, you can see what happens. It just makes a website seem old if you stop adding new stuff. 

 

Other courses and videos only talk about basic principles. In Brand Creators, we talk about each other’s business and niches. It’s helpful to talk about specifics and get a better insight. It offers a lot of support and encouragement.

 

How You Can Get Started 

 

Make a decision and move forward with something. For me I recognized later on in life that I work best when I’m held accountable by a coach or mentor. Consider putting your money where your mouth is if that will help you take action. For me, it definitely helped. It was worth hiring a true professional to help me take action. 

 

In Brand Creators, the beauty is that everyone comes to the table ready to contribute in their own way, and we all can learn and grow together. That’s why I love being apart of this community so much.

 

It’s Time To Take Action - Final Note From Scott 

 

What an awesome interview from today Octavio. Our community really does support each other and help make each other struggle. We always talk about no matter where you are, you just gotta start and own up to it. You can’t have results unless you get started. 

 

It opens up the opportunity to help each other when we talk about our niches and what we’re working on. I really hope you got a ton of value out of our talk today and have inspired you to get unstuck and get started. 

 

Surround yourself with people who are already doing what you’d like to do. They will help uplift and inspire you for sure. 

 

If you’re looking to be apart of an incredible community, we’d love to have you as part of Brand Creator’s and will be opening our doors on July 6th. 

 

Remember, I believe in you, I’m here for you and am rooting for you.

 

Now its time for you to take action and go rock your brand! 

 

Take-Aways From Today’s Episode

  1. Octavio’s Brand Creators  Journey (7:15)
  2. The Start of Dad Goes Green (15:52)
  3. Overcome The Need For Perfection (25:23)
  4. The Power of Delegation and Outsourcing (33:20)
  5. How You Can Get Started (49:59)



Quote

If you don’t put yourself out there in a genuine fashion you won’t accomplish as much.

 

Direct download: RYB848.m4a
Category:general -- posted at: 3:00am EDT

Welcome to this week's edition of our Friday jam session! I'm so glad to have you here. If you want to join us every Friday, head over to takeactioncrew.com to be a part of our weekly sessions, it's one of my week's highlights because I get to hang out with some awesome people and answer some great questions. We're going to start with a topic that I've had a lot of questions asked about this week to get things started.

Digital Product Launch 

A few ways that you can monetize as quickly as possible include 

 

  • Content creation will bring in traffic
  • Pinterest
  • Drive to Our Website
  • Build Your Email List

 

What is the one thing that you're market wants and need right now? Turn it into a digital funnel that can lead to making money a lot quicker. 

 

In order to make this possible, you're going to need a product.n

 

For the people who are currently creating content right now and don't have an email list, let's start here. What are the things that someone needs to know to get a result in helping them with whatever they are trying to accomplish (a guide, cheatsheet, etc.) Reach out to the market to make sure you're creating things they are actually interested in. 

 

Once you do that, you will create blog posts, written content, and videos that address each sub-topic. You're building a product while creating content at the same time. We're basically publishing the product in parts. At the end of it, you can combine all those blogposts, bundle them up, and make an ebook.

 

Word of Caution: Don't just copy and paste your blog posts into an ebook. Always add value. This could be as simple as adding a few screenshots, images, and additional resources. 

 

Now you have a digital asset, and you're ready to launch it.

Launch Runway Timeframe 

 

I created a popup Pinterest workshop and only advertised it for a short time before the actual event. We wanted to help people with that one specific area and knew that we would have people interested. We also wanted to get people that are interested in building their brand so we can invite them to join brandcreators.com when it opens. 

 

Keep in mind that if you have a bigger launch, it'll take more energy, resources, and times if you've never done a launch before always start with a small mini digital funnel to get started.

Identify the One Thing

 

What is the one thing that will give your audience a quick win? 

 

Make sure to do your research and now what people in your niche want. 

 

You can use your free lead magnet to build your email list. On the thank you page, you can introduce them to your digital project and give a discount if they purchase within a certain amount of time. Just make sure that the lead magnet and digital product are closely related, so it would make sense for them to buy it. 

 

I recommend limiting the number of lead magnets that you have on your website to keep things simple. 

 

Over the next six months, you can create additional digital products using your content and then could combine them and use it as an order bump. 

Email List Benefits 

 

Once we've built your email list now, we can talk about launching other products. Giving visitors a quick win will help invite them to purchase your first project. This will help you move fast when you're ready to create new products. 

 

You want to reach out to your email list and ask them what they are looking for in your niche. What are they struggling with or need help with? Once you get some answers, you can create content that helps solve the problem. Always do this with new products to make sure you're always creating content that your audience wants. 

 

Never just assume that you know. Don't ever just guess that something is going to be a good product, actually ask what the market wants. From there, you can create it. 

 

Here is what your sequence should look like. Always make it known beforehand that you have a new product launch coming. 

 

Step 1: Lead by asking a question of what they want to learn or know more about. That will become the product.

 

Step 2: Send an email and let them know that you had asked the audience a question and want to share how you've been able to help solve the product and lead them to your product. 

 

Note: Every email isn't going to be solely focused on selling your product. You'll always include tips and ways to help them that are related to your product. Naturally, lead into it. 

 

I can't stand when I go to read an article, and they want my name and email for me to read the whole thing. Instead, just implement a lead magnet.  

How Long Should You Nurture Your List Before Selling?

 

I would have the free lead magnet, and I would send that to your email list. They'll enter their email address again (they won't be added to your list twice). It'll send them to a thank you email with an offer for your product, and you can always send a follow-up email. 

 

Make sure to give them valuable information in the process and make sure they are utilizing the free lead magnet.  

Paid Memberships 

 

You need first to know exactly what people want and what they are willing to pay for monthly. It would be figuring out what is the solution or the problem that you are going to help solve and, from there, create something free on the front end for a quick win. Then you can lead with your first product, to get yourself rolling.

 

I would recommend never to start with a membership site right off the bat. You want to make sure they are getting everything that you progress. Start with a small sales funnel and build off of it. 

Join In On The Fun

 

If you want to attend one of our live Friday jam sessions, head over to takeactioncrew.com to join us live every Friday at 10 am. We would love to have you! 

 

Remember, I am always here for you, I believe in you and am rooting for you.

 

Now it's time for you to take action and go rock your brand! 

 

Take-Aways From Today's Episode

 

  1. Digital Product Launch (4:03)
  2. Identify the One Thing (7:51)
  3. Email List Benefits (12:50)
  4. Paid Memberships (20:50)

 

Quote: What is the one thing that you're market wants and need right now? Turn it into a digital funnel that can lead to making money a lot quicker. 

 

Or

 

What is the one thing that will give your audience a quick win? 

 

 

Direct download: RYB847.m4a
Category:general -- posted at: 3:00am EDT

Direct download: RYB846.m4a
Category:general -- posted at: 3:00am EDT

Hey everybody! I’m so glad to have you here. As a reminder, we’re opening up brand creators on July 6th. If you want to be notified when we open, make sure you go to brandcreators.com. Look for the icon that says “checklist.” Make sure to grab it, and you’ll automatically be notified when we open up registration. 

Benefits of a Digital Product

 

I’ve been known for selling physical products in the past, but you can also make money on digital products too. I’m going to provide you with a simple way to create your own digital product. From there, you could take the same content and use it for blog content and can get traffic from it too, which will save you time in the long run.

 

You can still charge for it if you’ve published it on your blog. You’ll be making it easier for visitors to consume the content, and it’s all in one place, so they don’t have to go search for it all, especially if they want that information in a pdf format. 

 

We did that in one of the products we’ve been talking about for three years. We took some of our past blog posts and turned it into a guide. We sell it for $4.99, and it leads to some additional upsells, which is great. We can make money faster when we’re solely focused on creating a content-based website, and digital products make that possible. 

 

Creating a digital product doesn’t have to be hard, especially when you implement this exact process by creating content and understanding what your market wants and needs.

 

Get Very Clear On Your Markets Wants And Needs 

 

#1 What is the problem or help you can provide to get a result 

 

First off, if you’re just starting and have started the brand growth validation checklist, you have a good idea about what your niche needs. 

 

Create a guide or manual to hand off to visitors. If you have an email list, ask people what they are struggling with or looking for more information about. 

 

If you don’t have an email list, go to a Facebook group and ask people. You can also implement social media if you have a reach there. 

 

A great way is to go into the inside of the community your apart of. You’ll see commonly asked questions that people need content created on. 

 

If all else fails, head over to Google and find common problems that people are searching for. 

 

#2 Create an Outline

 

What is the main thing you are going to help someone with? Create an outline for 5-10 blog posts. 

 

#3 Write The Content As a Blog Post  

 

You can publish one blog post every week, and once you’ve finished, you can compile them into a guide, say five or six blog posts worth. You can include pictures from your blog as well, which will save you some time. 

 

Write the content, stay consistent, get it down, and after a few weeks, you’ll have a guide, you can turn into a digital product. Make sure you get an email signup on the blog sooner than later so you can grow your email list. 

 

#4 Edit & Add Additional Content

 

Maybe you want to add in additional content that isn’t in the blog posts or more pictures.

 

Our Brand Creators playbook was made from six podcast episodes than turned into six blog posts and then turned into the playbook. I made plenty of changes and added stuff to make it more robust before it became the finalized playbook. If you want to check it out head over to brandcreatorsbook.com

 

#5 Create a Good Cover and Format

 

A pdf is super easy to use and create. You could send it over to someone on Fiverr to format and create the cover if you don’t have time. It’s a super easy and affordable way to get it done.  Remember, this is a digital asset that can turn into dollars and turn people into a customer. Even if it doesn’t cost them much, it shows that they are serious and are ready for the next step. 

 

That is the exact formula I have used all the way back to when I was teaching people photography. I’d start with a video, get it transcribed, and then turn it into a book or quick download. It’s always been a super easy and effective method.

How to Promote Your Digital Asset 

There are six ways you can successfully promote your digital asset. Within Brand Creators we will be focusing on this within the next few weeks as it’s a really important part of the process. 

 

 

  • Create a Lead Magnet

 

We’re not going to send people directly to your digital download. Offer a free lead magnet they can download instantly. On the thank your page, they would get an offer or promo code for your digital guide. 

 

Content takes time to get moving, but this can help get things going and adds an asset to your business. 

 

We have a lead magnet to our book, and then a physical product upsell. 

 

  • Post the Lead Magnet on Your Blog

 

 

Create a widget, header, or popup to get people to sign up and get to the thank you page. Even if they don’t buy you can follow up with more tips and send a reminder about your guide later on. 

 

  • Email Your List

 

 

Give them something of value and segment your list in the process. You could also drop a line at the end about buying your guide. 

 

There is a lot you can do with the email list once you have it. 

 

  • Post It On Social

 

 

If you have pages or groups, if you want it sharable, add it to a page. I wouldn’t post this in other people’s groups unless you’ve added value to the group first. Always reach out to the admin first.

 

  • Pinterest

 

 

I like it because I can drop a pin within my board, and someone can find it and it can get picked up by goggle. It can go to a landing page or a blog post.

 

  • Facebook Ads

 

 

They can be really powerful, but you’re going to spend money before you figure out if it’s going to work. It’ll take several tests to figure it out. Test it with a small budget first. If you’re doing paid traffic is you’ll be able to pixel the audience and get their email address. They will also see the thank you page immediately. 

 

The process is fairly easy, and you can do it while you’re creating content for your site. Take time to plan it out and see what you could turn into a digital project. From there, you have an asset you can sell almost immediately. 

Mark Your Calendars!

 

If you want to be surrounded by other brand rockers where we’re sharing learning and supporting one another, you’ll want to be apart of our brand creator’s academy when we open up enrollment on July 6th. You must get the checklist, so you understand where you have these opportunities in your market and brand. 

 

Thanks again for being here!

 

As always I am here for you, I believe in you, and I am rooting for you.

 

It’s time for you to take action and go rock your brand!

Take-Aways From Today’s Post 

  1.  Benefits of a Digital Product (3:48)
  2. Get Very Clear On Your Markets Wants And Needs (7:05)
  3. How to Promote Your Digital Asset (17:45)

 

Quote: Creating a digital product doesn’t have to be hard, especially when you implement this exact process by creating content and understanding what your market wants and needs.









Direct download: RYB845.m4a
Category:general -- posted at: 3:00am EDT

Welcome to our weekly Friday jam session! This is one of the highlights of my week when I get to hang out with some super cool people. If you want your question answered, become part of our take action crew. It's totally free, and we do it every single Friday. It's time to sit back, relax, and let's jam! 

What You Need To Know About Choosing Social Platforms

I've been asked a lot of questions about what platforms to focus your energy and how to leverage them to your benefit. Here are a few answers to some of those questions, and I hope they help you on your journey to creating a successful brand! 

What Platforms Should You Focus Your Efforts On? 

It's common for people to look at what's trending and see what everyone is gravitating towards. Instead, I recommend answering a couple of questions. 

#1 Use Keywords to Find Proof Your Niche is Being Searched For

Identify where your market is hanging out and consuming content. Start by going to Google and typing in a short keyword from your niche. From there, try the same process using some long-tail keywords. Find out if there content being created. 

From there, you can head over to Ubersuggest and let it tell you what other content is being created using the same or similar keywords. You'll also be able to find websites that successfully implement those keywords and see what type of content is doing well for them and what channels they are leveraging. 

The goal here is to be able to identify the best platform you should start with based on your keywords and what the competition is doing. 

#2 What Platform Are You Confident With and Can Show Up Consistently 

You should never bank on one traffic source. I would focus your efforts on Google Traffic, Pinterest, and Youtube. They are evergreen types of traffic, and you can create an asset, which will be beneficial for years to come. 

Note: On one of our brands, we discovered a post that we created ten months ago that is now starting to take off. It's getting over 2,000 page views every single month now. It takes some time, but it pays off. We identified that there was traffic on Google for that topic, so we wrote about it, and it's now paying off, which is awesome. We can leverage that piece of content to monetize, which is great. So you just need to get started now. 

The perfect formula would take your Youtube video and imbed it into your blog post and create an entire blog post around the content.  

The most important number to worry about is how many people visit your website. Views are not money in your bank account. 

The goal is to plant the seeds and do the work now so you can watch them grow over time. 

Do All Platforms Require The Same TIme A Week?

There is no guarantee. However, when you can be consistent with good content, it's going to pay off. Don't worry about how much you think you need. If you show up consistently, you're going to have content and plant seeds that you can get traffic from and start to monetize.

How To Effectively Use a Blog For Your Business

This week I had a lot of questions about creating blogs and why they are so important. I hope the answers to a few of these questions help show that by creating consistent content, you'll effectively drive traffic to your website and can monetize sooner.

How Many Posts Should I Create a Week?

Commit and Be Consistent. Start with one post per week to start and learn the process and how to batch content and optimize. If you do that, you can build a process and make it go much quicker.

Set a date when each piece of content will be published so you can commit to it, and you'll be able to show up consistently. If you are going to do a video, first upload it to your website and create a blog post around it. You'll embed the video on the blog. This will give you two assets on two platforms and two places they can be searched for. 

Depending on if you know you're not going to show up on video, don't do it. If I were to start a new brand right now, I would start with blog posts and Pinterest. 

Organic Traffic is Key 

When you have organic traffic with diversified traffic streams, you have more control over your business and attention to your traffic.

Ads will take a lot of money to figure out what works and what doesn't work. There will be problems you'll need to deal with, and you'll need to be able to take at least $500-$1,000 to just test. If you do make sure you start by building an email list, so you benefit from the paid ads.

When Should I Expect to Rank for SEO?

Don't worry about the numbers for a few months. It can happen fast, but that is where you go after the long tail so you can rank quicker. 

How Can I Effectively Use Tags On My Blog?

They will not help you rank. Their goal is to help visitors use the search bar. Keep them specific to what people would be searching for on your site and take them to the content that matches. I would say use three to five tags per blog post. 

Will YouTube Videos Show Up In Google Searches?

Yes, you'll start by recording it, upload it to YouTube and add it to your blog as well. You can get ranked for that video in a Google search, which is an added bonus. 

How Long Should Each Blog Post Be?

Don't try to put a certain number of words just to have them there. Question-answer posts are typically 1500-1700 words. As long as you tell people what they need to know and answer their questions, that's all that matters. If you do longer posts, they can be your pillar posts and have other shorter posts that are related and link to it and vs. versa. 

Auto Suggest Is Your Friend 

Go Inside each platform and see what keywords are auto-suggested. Those are the keywords that are getting ranked, and people are searching for the most. 

YouTube Tip: If you are searching for a keyword, and there are some videos coming up, look at the videos with lots of views and low subscribers. They are the ones getting organically ranked and not getting boosted by their subscriber base. 

How a Blog Will Help You Be Successful 

When you're launching a product, it's not really a business. If you're going down that road, I really believe you need to build out your brand so you can get traffic. 

If you're launching a product on Amazon, how are you going to advertise and get sales? Without a blog or website, you'll have to pay for a lot of ads. Try to find a way to get your website and blog up and running so you can drive people to your website and drive more sales to your product. If you're trying to sell one product, you only have one chance to sell them something without a website. 

Once you get the traffic you can turn on an ad network and generate money that way too. 

Focus on Bringing Traffic To Your Site 

Everyone should make it a priority to bring targeted traffic using lead magnets to your website. 

Once we get the traffic, we can do so many things. It's just a slow process, but it's a skill set you can take with you wherever you go.

Once you get going and start to see traffic from content, you can start to worry about monetizing using affiliate offers, both digital and physical.

Ad networks are also one of the easiest ways to start to earn money.

Should I Use Google Ads? 

I would never pay to get traffic to a blog post unless it was a sales page. Google ads are great for selling products, but you need to learn the best way to target keywords. If you want to increase traffic to your blog post, you would have the ads go to a lead magnet and then to your specific blog post. 

Are Backlinks Important to My Site?

It's not important at the beginning and will naturally happen when you create good content. You'll typically get backlinks without even doing any outreach. 

Thanks For Being Here!

As a reminder, we're opening up brand creators on July 6th. If you want to be notified when we open, make sure you go to brandcreators.com. Look for the icon that says "checklist." Make sure to grab it, and you'll automatically be notified. We'd love to have you along for the ride!

If you want to join us on an upcoming jam session head over to takeactioncrew.com and you can join us over there.

Thanks For Tuning in!

  • If you found today's show to be valuable, please share it
  • Additionally, please consider taking a couple of minutes to leave an honest review and rating for the podcast on iTunes.
  • They're very beneficial when it comes to the show's ranking. I can guarantee to read each one of them myself.
  • Finally, don't neglect to subscribe to the show on your preferred app.

“Remember, I'm here for you, I believe in you, and I'm rooting for you! Now it's time for you to take action and go rock your brand”! 

Take-Aways From Today's Post 

  1. What You Need To Know About Choosing Social Platforms (2:20)
  2. How To Effectively Use a Blog For Your Business (15:18 )
  3. How a Blog Will Help You Be Successful (42:30)

Quote: You should never bank on one traffic source. I would focus your efforts on Google Traffic, Pinterest, and Youtube. They are evergreen types of traffic, and you can create an asset, and it'll be beneficial for years to come.

Direct download: RYB844.m4a
Category:general -- posted at: 3:00am EDT

Today I'm excited to have Jasmine Star on the show. She is known as a business strategist and social media guru. During today's episode, you'll discover that if you think being an entrepreneur is a straight path, you're wrong. It takes time, dedication, and consistency to make it happen. I'm so glad to have Jasmine here now let's get right to it!

Jasmine's New Role 

My husband and I just adopted our daughter four months ago, and I am glowing. In a sense, she chose my husband and me, and it was well worth the wait. We actually only had 24 hours notice to get ready for her arrival, and we couldn't be happier. In the gloriousness of it all, that is how we were able to usher her in. 

From a business perspective, the world hasn't been the same since we brought her home, especially during the COVIDD-19 quarantine. It's a mixed blessing because I get to spend an unexpected amount of time with my daughter, and I couldn't be more thankful. It's been a big blessing. 

Jasmine's Origin Story

Where you are right now isn't the same place you'll be in five years. Back in 2005, I was a first-generation immigrant and college student in law school. It was uncharted territory, but it wasn't in alignment with what I wanted to do. 

After my mom relapsed with brain cancer, it forced me to face head-on that I had depression and remembered that life is short. 

We have moments to change the direction and trajectory of our life. Sometimes pivots are thrust upon on, and other times pivots are given to us as a gift. I had to take a step back to see what I needed to learn. 

The pivot away from law school was difficult, and I fought it because everything was uncertain. I realized that it was a gift to reassess what I wanted to do. I wanted to be a photographer, but I didn't have a camera. My husband and I had been married for a month, and he gifted me with my first camera.

Always bee willing and open to go with the flow and let go. Look for new opportunities that you might not have considered before. 

At the time, my husband worked as a sales rep for a startup company, and it was 100% commission-based, and he had just started the process. His checks were far and few between. I worked part-time at a church, and it was difficult to try and stay afloat. Once his experience in the sales world improved, we had more regularity and stability. In the beginning, it was important for me to understand that pursuing a creative passion was a luxury. I didn't want to put pressure on monetizing my passion too early. 

Jasmin's Shift to Teaching Other Photographers 

For me, I prefer to teach what I know. I'm not a mind-reader and never guess a pivot. I diversify based on what people are asking for. If I see an opportunity and think it's strategic based on where the market is going, I'll absolutely jump at the opportunity. 

My first pivot was deciding to be a photographer, then teaching photographers about photography and then teaching them how to create a profitable business—then pivoted to teaching creative business owners how to create a profitable business. 

I've really created a stronghold on empowering small business owners, and that pivot started as diversification. Pay attention to what questions you're being asked the most. It's a test to see if there is a demand for the questions you're being asked and if people will ask follow up questions. Once you've diversified a few times, you're hedging your bets for the pivot, and it'll make you much more confident over time.

Content Is Key 

You speak your dreams into existence. If you believe you've discovered your highest purpose, you do everything you can to make it come true and don't give up. 

Note From Scott: I was podcasting for five years on eCommerce, Amazon, etc. I had to reposition and decided what I really wanted to be known for long term. I wanted to focus more on brand building. It took time and was risky at first. It's tough because you don't know how it might turn out, but it always seems to work out for the best. 

I've failed far more than I've succeeded, but knowing what doesn't work is the only way you succeed. 

The very first time I pivoted to serving small business owners, I didn't know digital marketing and just knew I had a business online. I saw other people hosting online events and thought I needed to do the same thing. If you compare your new journey to someone else's marathon, who's gone around the track 800 times, you're going to sell yourself short because you don't know all the steps that it takes at the beginning. 

What is the point of creating something if you don't know how to bring it into the world? You'll learn the most massive lessons from the scrappy, cheapest, easy, and low hanging fruit where you start, and you can scale as you go along.  

What Social Media Platform To Focus Your Attention On 

I use a very diversified approach to social media. Personally, I'm naturally drawn to Instagram as a creative storyteller. From a business perspective, my ideal customers are on Instagram, but it will be different depending on what products you sell and who your customer is. If I were going B2B or C Suite, I would be pouring buckets and buckets of attention to LinkedIn. Pick a platform where my dream customer is at and spend a significant amount of time building content for that platform. 

Is Email Dead?

Stop thinking that email is dead. If you're doing the work, cultivating your list, and creating content for your readers, it's a game-changer. We have the most success with our email lists, and we get the most engagement and reach, but you have to nurture your list to make it successful. 

Go Live Every Chance You Get 

I go live any chance that I get, especially in an algorithmic nature it's a powerful mechanism. It's not for the faint of heart, but if you're good, it shows. 

You can't depend on editing or redos, and it shows how you handle yourself. People want to see that you're a real person and that you're authentic. If you do it well, you'll be successful.  

I never do live videos for people who actually watch it live. The power is in the reply. Don't undervalue going live. It'll be a life-changer for your business if you're consistent.

Don't spend all your time focusing on selling. Go live be so consistent before you advertise your product, so when you make a call to action, they get what's happening.

Jasmine's Take Action Moment 

I joined a mastermind class, and before, I had no idea that it even existed. I looked at the price tag, and it was more than the price of the car that I was driving at the time. It was a high level of pressure, excitement, and belief to finally say that I was going to be on me and make it happen. I was ready to commit and knew that it would be worth it, and I would earn the money back.

Note From Scott: Some level of accountability or good mentorship is key to success.  

Find people (not testimonials) who have worked with someone else to see what their experience was to make sure you're working with the best people. 

Make Social Media Your Workout Regiment 

Marketing your business is an active discipline. Your actions must map your aspirations. Just know that when you have these big lofty goals, your actions must map that. You have to be fully dedicated to getting the results that you want, and they will be proportional to your effects. 

The only person who can stop you from doing what you want is you. Show up as you and do your best. Your purpose is greater than your fear, and it has a profound effect. 

A belief is a thought that you tell yourself over and over again. Tell yourself that you are going to find a way to make your dreams happen, and you can get there. You have to believe in yourself to make things happen. 

If you'd like to follow along on Jasmine's journey, you can follow her on social media @jasminestar and her website jasminestar.com. 

Final Word From Scott

What an amazing interview! Jasmine is so real, raw, and transparent. Where you're at right now isn't where you're going to end up. You don't need to have all the answers, and everything figured out right now. 

As you climb, you'll see new opportunities and building your skillset as you go along. Everyone always has ups and downs and face unique challenges. You are not alone! She has pivoted often and makes great things happen even though she's experienced many ups and downs. 

As a friendly reminder, our Take Action Morning Crew gets together every morning at 10 am EST to join us. Visit takeactioncrew.com to join! 

Remember, I am always here for you, I believe in you and am rooting for you!

Now it's time for you to TAKE ACTION and go rock your brand! 

Take-Aways From Today's Episode

  1. Jasmine's New Role (4:25)
  2. Jasmine's Origin Story (8:30)
  3. Jasmin's Shift to Teaching Other Photographers (15:01)
  4. Content Is Key (18:34)
  5. What Social Media Platform To Focus Your Attention On (27:40)
  6. Go Live Every Chance You Get (31:40)
  7. Jasmine's Take Action Moment (37:42)

3 Quote Options 

We have moments to change the direction and trajectory of our life. Sometimes pivots are thrust upon on, and other times pivots are given to us as a gift.

You speak your dreams into existence. If you believe you've discovered your highest purpose, you do everything you can to make it come true and don't give up. 

If you compare your new journey to someone else's marathon, who's gone around the track 800 times, you're going to sell yourself short because you don't know all the steps that it takes at the beginning. 

 
 
Direct download: RYB843.m4a
Category:general -- posted at: 3:00am EDT

I’ve talked a lot about evergreen assets in the past and how they play a big part in helping to generate income for your business down the line. Today I’m going to share how one asset we created ten months ago on one of our websites is starting to show signs of traffic and will soon turn into an income-generating asset that we’ll be able to use for years to come. 

My goal for today is to help you learn how to create evergreen products that you can use to grow your own business if you’re on the search for new ways to drive extra traffic to your website and get extra income from your blog and other content stick around! 

Direct download: RYB842.m4a
Category:general -- posted at: 3:00am EDT

Welcome to this week's Friday jam session. I'm so happy you're here. This is always one of my week's highlights, and I love spending time with some awesome people and answering some great questions. If you'd like to join in on the fun each week head over to takeactioncrew.com, it's totally free, and we get together every Friday at 10 am Eastern, where I answer your questions about your business. 

 

Today we're going to be talking all about how to use your Pinterest traffic to build out your email list. Now it's time to sit, back, relax, and lets officially kick off this week's jam session! 

 

Can You Drive Pinterest Traffic to Build Your Email List

 

Yes, it's definitely possible to build out your email list using Pinterest traffic. However, it's important to make sure that you're creating the right type of content that targets the right people you want to bring to your website. 

 

Today I'm going to answer this question in detail and go over what it looks like with a few examples. Let's dive right into Pinterest and learn how to make it happen! 

 

When you create a piece of content to put on Pinterest or your website, you always want to make sure that it's specific to the person who is visiting your site or searching for topics related to that content. 

The Power of a Good Lead Magnet

 

When you're ready to create a lead magnet to help drive traffic to your website and encourage people to sign up for your mailing list, always make sure that it's relevant and fulfills a need for someone visiting your website. Think about what type of problem they might be facing if they click on your Pin on Pinterest and go to your site. What type of content can you create to help solve that problem? 

 

The goal of using Pinterest is to create assets that people can save to their own boards to reference later and share with others. When someone clicks on the pin, it takes them a specific webpage on your site related to the topic described on the pin.  

 

When someone gets to your site from Pinterest, a pop-up, or signup where they can get a freebie that will help them solve their problem is a great way to capture their interest. You're giving them something of value, and in exchange, they're giving you their email address. This makes them feel like it's a good trade instead of just asking them to sign up for an email list without giving them anything upfront. 

 

Note: Always make sure to confirm that a visitor wants to receive the freebies and include the word "yes" to make sure they know what they are agreeing to. 

 

Avoid Generic Opt-In Forms 

 

Honestly, no one wants to sign up to be on a mailing list without incentive. If you just ask someone to sign up for your list without anything in return, they won't know what to expect, and chances are they won't sign up.

 

They want a specific piece of content that will quickly help them solve a problem quickly. Consider creating a lead magnet that piques a person's interest and encourages them to signup for your mailing list to get the piece of content. 

 

An opt-in form is a great way to show visitors what they are getting. Make it well worth their time and give them something they can actually use. 

 

Avoid making people have to go through extra steps to give you their information. Keep in mind, the more barriers you create, the less likely they will stick around long enough to sign up. Like I mentioned earlier, always make sure the opt-in is tailored for your specific audience. The problem you're helping to solve on Pinterest should be similar to the content you're offering on your website. 

 

Note: Never ask for a person's last name. For an opt-in form, you just need a person's email address and first name.  

Think Outside the Box 

 

I recommend avoiding using the words subscribe to your opt-in forms. Instead, just say something like "get your free guide" and include a similar phrase such as "yes I want my free guide" at the bottom of the form. 

 

Make sure it's easy to read, simple, and the fonts and colors aren't overwhelming and detract from the content you're offering to visitors.

 

If you're driving traffic to your site, you should always have either an opt-in form on your sidebar or header (using Hello Bar plugin), a pop-up, or embed the opt-in within the content. 

 

Drive visitors directly to your blog instead of an opt-in form so they can have access to all the resources you have to offer. 

 

A Final Note From Scott 

 

I hope you found this Friday, Jam session to be helpful!  

 

You can definitely build an email list on Pinterest, but it shouldn't be your main focus. Instead, I recommend always driving visitors to your blog instead of directly to an opt-in form so they can have access to all the other resources that you have to offer. 

 

As a reminder, if you ever want to attend one of our live Friday jam sessions, head over to takeactioncrew.com to join us. We'd love to have you.

 

Thank you for listening. I enjoyed having you here! 

 

Remember, I'm here for you, I believe in you, and I'm rooting for you!

 

Now it's time for you to take action and go rock your brand! 

 

Takeaways From This Episode

 

1. Can You Drive Pinterest Traffic to Build Your Email List (1:35) 

2. The Power of a Good Lead Magnet (4:45) 

3. Avoid Generic Opt-In Forms (13:45)

4. Think Outside the Box (17:10)

 

Quote: 

Drive visitors directly to your blog instead of an opt-in form so they can have access to all the resources you have to offer. 

Or

When you're ready to create a lead magnet to help drive traffic to your website and encourage people to sign up for your mailing list, always make sure that it's relevant and fulfills a need for someone visiting your website 

 

 

Direct download: RYB841.m4a
Category:general -- posted at: 3:00am EDT

Today I’m excited to have Amber Mazola on the show. She is the executive producer for the show “The Profit.” If you watch the show, you’ve seen her on the show at times, talking to Marcus Limonus about the businesses that he’s had on the show. We’re going to learn about her journey and how she got to where she is today. She runs a successful business, and we’ll learn about her take action moment and how she made things happen. Let’s get right into it and here from Amber.

Amber’s Unique Path to Success

 

Right out of high school, I started working as a PA in New York. I worked on a show called Cosby, that had Bill Cosby on it. I did all the grunt work like getting everyone coffee, doing runs in the city, and basically anything else that needed to get done. It helped me to learn people skills and how to connect and network with others in the industry. Working as a PA also made me realize that I am never to goo for anything and definitely helped me through my entire career and made sure I never felt like I was better than anyone else.

 

From there, I moved on to being an assistant, and then a writer, and eventually I got into working on unscripted shows. I ended up working on a show called Girls Behave Badly, a prank show where I wrote all the pranks and that I worked on that show for about five years and then decided to go to the unscripted world. At the time, I had no idea that I’d be a producer.

How Amber Became a Producer

 

I loved the creativity and enjoyed being a freelance producer. I would go from job to job, and it made it really exciting. It was fun to meet a lot of new people and work on lots of different projects. At times, I felt that writing was a bit lonely, and I quickly realized that I would rather be interacting, interviewing people, and being in the field.

 

At the time, it never occurred to me that I might own my own business someday. Even though, as I look back now, I was doing a lot of the same things at the time. I had a producer I worked with at E that encouraged me to start my own business and actually helped me along the way at the beginning to make that happen.

 

The Launch of Amber’s Business

 

I put together a pilot for my very first show as a business owner and. It was basically a mini recreation of what the actual show would look like and had to send it to the network to look at it. At the time I was eight months pregnant and had to run it over to the studio because the tape we had originally sent over wasn’t working. They ended up showing it last and it went really well. It ended up being one of the select few that they picked up. It was called Dirty soap and was about soap opera stars from E!. It followed the lives of these gifts and their relationships.

 

It was a crazy time. I had to quickly build a company while I had just had a baby on top of everything else. It’s really important to hire people who you truly trust and make sure you’re not being a micromanager even though it might be hard to let go. You can’t do it all alone and it’s important to have a team that can help get things done.

How Networking and Hardwork Led to Amber’s First Show

As I was a producer working my way up through the ranks, I traveled a lot, worked long hours, and worked with executive producers. During the years, I proved that I willing to do anything and work hard to make things happen. I was also good at working and communicating with the talent on the shows. Being in the business for so long, I worked with the same people and the executives for years. They feel like family and are at other networks now, so it helped me open doors and pitched my ideas.

 

I had a lot of times where it was two steps forward and one step back but I never gave up. My first show was canceled after the first season, and it was hard to move forward, especially after I had just started my business. It was so hard when I was told that it was canceled. I had been on a high and things were going well, and everyone liked what they saw, but the raters were low, so the show couldn’t go on.

 

Note From Scott: You have to work hard to get your foot in the door. In my opinion your network is your net worth and you have to work hard to make things happen.

How “The Profit” Came to Be

 

I had been asked by a producer to come over to CNBC and be a showrunner around the time I had landed my first show. I said no because I had just started my own business and wanted to focus on that. I was told my another producer that if I came over and helped run the show, he would help me relaunch my business.

 

The show I agreed to run was called Treasure Detectives. After it was over, the producer said he had one more show he had that he wanted me to help with. I didn’t want to do it because it was a business show, and I didn’t have as much experience working on those types of shows. He said that’s exactly why he needed someone like me to help create the story around the show and have someone with a different view of things.

 

For the first season of “The Profit,” I was the showrunner. I helped do all the behind the scenes stuff. After the first season, the production company they had been working with didn’t work out, so my company was able to pick up the show. We were responsible for making the entire show happen. We basically took on all the responsibility and was in charge of the pre-production, production, post prediction, and to get the show ready to air.

 

The biggest change we made from season one to season two was traveling to help businesses all across the country. We realized that whatever businesses needed help or the ones that Marcus wanted to choose, we had to go, and it didn’t matter where they were located.

What Challenges Do You Face On The Profit?

 

Because it’s happening in real-time, we don’t stay with one business for more than a couple of days. We go in, and Marcus helps them out, and then we leave and go on to the next one. We make a lot of fast changes, so it’s hard to help the business owners follow through, and they’re not sure what to do when we leave.

 

Marcus is clear on what he wants to be done when he leaves and what he expects when we get back after the changes have been implemented. Sometimes the businesses need money to make it happen, but it’s a challenge when they have to do everything on their own.

 

Another challenge is that Marcus is one person and doesn’t have an assistant, so it’s hard because he has so many businesses that he is running and helping with. He likes to know first-hand what's happening and be the contact person when people reach out to him.

 

It’s also challenging when people present themselves differently on a casting tape than in real life, so when we show up, things aren’t what we expect.

 

My company is in charge of casting for the show. We get applications and have a casting team that goes through thousands of them. We look for certain criteria that Marcus wants and then present the top candidates for him and the network to choose from.

 

How Amber Balances Work & Family

When you have kids, you just have less time to do other things and have select windows to work on things. When I travel, I’m not gone longer than 48 hrs, or I will take my kids with me. I do miss dinner and bedtime a lot because I work late.

 

There is always something that suffers, and it’s usually my relationships. I will say that after the quarantine is over and I’m back to work,  I would say the change I’m going to make is I’m going to get to work earlier and leave at 5 pm so I can have dinner and do bedtime with my kids because I realize just how important family time is.

 

Note From Scott: It’s really important to simplify and get your things in order. If you have a schedule it’s easier to get things done. Family is everything and it’s tough to balance when you’re an entrepreneur for sure because there are always things you could be working on.

 

Amber’s Take Action Moment

If I hadn’t taken a step backward to be a showrunner again after starting my business I never would have had the opportunity to work on “The Profit.”  It got me to where I am today and by taking a step back it led to something great.

 

My advice would be to never give up and dont be afraid of the word no. Keep going to make things happen even.

 

If you want to follow along on my journey you can find me on Instagram @amber_mazola.

Final Thoughts From Scott

 

Thanks for joining me today for my interview with Amber. I loved hearing her story and how she got to where she is today and how she is reshifting her priorities and restructuring her schedule so she has more time with her kids. You can see it’s never easy but as long as you keep showing up and working hard you can be successful while still having a family.

 

It’s interesting to see how people are led by the actions they take. It’ll work itself out in the end as long as you keep taking action. I hope you enjoyed that!

 

Remember, I am here for you, I believe in you and am rooting for you.

 

Now it’s time for you to go out and take action. Now go get em!

Takeaways From Today’s Episode

  1. Amber’s Unique Path to Success (6:35)
  2. Amber’s Next Step (11:48)
  3. The Launch of Amber’s Business (15:13)
  4. How the Profit Show Came to Be (27:09)
  5. What Challenges Do You Face On The Profit? (37:35)
  6. How Amber Balance’s Work & Family (44:30)
  7. Amber’s Take Action Moment (50:13)

 

Quote: Your network is your net worth and you have to work hard to make things happen or I had a lot of times where it was two steps forward and one step back but I never gave up.

 

 

 

Direct download: RYB840.m4a
Category:general -- posted at: 3:00am EDT

Today my good friend Chris Shaffer and I are talking about how to drive traffic to your Amazon products using Facebook Ads, and we’ll give our honest opinion about when it can be valuable and when it might not be beneficial. Let’s dive right in.

 

Are Facebook Ads Worth It?

This conversation will be focused on talking about making Facebook ads to sell products within the Amazon eco-system.

 

Note: Don’t utilize Facebook ads until you’ve made sure to maximize the resources that Amazon has already provided to you. You’ll end up getting more bang for your buck by taking advantage of using Amazon advertising.

 

When people are on Amazon, they’re on the search to buy something. So when you spend your advertising dollars there, you have more of a chance to make a sale. Whereas people on Facebook aren’t necessarily looking to buy something and it might be difficult to convince them to buy your product from an ad if they’re not actively looking to buy a similar product.

 

There may be times that you can’t make the pay per click platform on Amazon work for you or if you’re at the “point of no return” and have spent all you can advertising on Amazon and it’s no longer leading to sales it might be a good time to look at how you can get external traffic.

 

Keep in mind that Amazon doesn’t necessarily prefer external traffic. It actually converts at a much lower rate if you’re not already optimized within Amazon, and it will negatively affect how you rank organically if you’re conversion is really low from external traffic.

 

Use Facebook Ads As a Secondary Marketing Tool

However, there is something to be said about being on the same playing field as your competition. If everyone is selling on Amazon and using the same strategy and set of resources and tools, it might be hard to stand out. When you add the external side and learn how to incorporate it and make it work, you might just be able to get a leg up from your competition and leverage your rankings.

 

The key is that it’s an addictive piece of marketing. You need to make sure that you have a solid foundation first. The most qualified traffic does exist on Amazon, so exhaust all your efforts there first before paying for additional traffic. You can also use your email list or other free sources, but just don’t pay for any more traffic until you’ve all you can internally first.

 

 

 

Two Ways to Drive Traffic From Facebook to Amazon

There are two main ways that you can bring people to your Amazon product by using Facebook Ads. Although we strongly recommend the second option we’ll cover both.

Sending Ad Traffic Directly to Your Amazon Ad

 

This is usually not a recommended method for three mani reasons.

 

  1. Driving people who are looking at say cat videos to go and buy cat liter can be a tough sell since they weren’t planning to make a similar purchase. This creates a low conversation rate.

 

  1. You’ll never have a chance to talk to any of the people you advertise to again or if they end up going to Amazon and abandon their carts before they make a purchase you have no way of getting in front of them again unless they happen to see your ad for a second time.

 

  1. It’s hard to track what traffic and sales you’re getting from Facebook and where they are coming from. We can look at it from a correlation point of view, but it’ll be hard to see the cost of each sale. If you create a storefront on Amazon, you can create custom URLs and can track how many people purchase your product from the Facebook link. This makes it easier to track conversation rates.

Create Your Own Landing Page

 

ConvertKiit has a great landing page feature, and Giveaway Boost works great too. You can run Facebook Ad for your product and can visitors to a custom landing page. This way, you’ll be able to collect their email address and now have a targetable audience you can reach out to in the future. The goal is to make it as easy as possible for people to do the task that you want them to complete.

 

By creating a landing page, you’re able to take advantage of all the cool features inside Facebook ads like conversion optimization, which is the secret sauce behind the most successful Facebook ad campaigns. You’ll choose the targeted audience that you’re looking for. You can’t do that if you drive traffic directly to Amazon. You can also go back later and see what other types of products people who bought your product be interested in.

Does It Make Sense to Use Facebook Ads For a Single Product

 

If you only have one product to sell it might not be worth doing Facebook ads. You’ll lose money If you only have one product to sell, it might not be worth doing Facebook ads. You’ll lose money or break even to get data, and it’s a lot of planning to get it to where your product is profitable. Paid traffic makes it hard if you’re just selling one product.

 

If you have a reorder product, it makes more sense to advertise on Facebook or if you have multiple products. You can always send out emails or create ads that feature your additional products for those who have already purchased it with you before. If you lose money on a reorder product during the first sale, chances are you’ll make more when that person purchases again because you’re not paying to get their business the second time around.

 

Note: Always maximize your advertising efforts on Amazon before creating Facebook Ads for your products.

 

You also need to have a good grasp on Amazon pay per click before you move on to Facebook ads. If, for some reason, that isn’t going to work or it’s not doable in your category, then go to Facebook ads. It’s an easier conversion because people are already there looking for things to buy, and there are fewer moving parts you need to worry about.

Learn the Game to Drive More Sales

 

First and foremost, you have to figure out how to market your products on Amazon if you want to make sales. This is the most important part of your business.

 

We always talk about building an email list and creating content because if you can get good at that part of the process, you’ll be in a good position. Your product needs traffic for you to sell. You can drive traffic fast with Facebook ads, but that doesn’t mean that you’ll convert that traffic.

 

You may not make money on your first sale, but if you create content, you’ll be able to make a profit much quicker. Always look at the big picture and analyze what other products or services your customers need and how you can create additional offerings to help them out.

 

The goal is to drive people to a piece of content or product that you can control. Giveaway Boost is a great plugin and gives you the formula to make this successful. You can create a page with an offer that you can control. It’s easy for people to signup and get a coupon code once they have. The best part is you can target those people later and create an email list and communicate.

What to Ask Before Creating Your Facebook Ad

There are a few things you should take into consideration before moving forward with creating your Facebook Ads. Let’s review those now.

How Do You Want to Run the Ads

The most successful approach is to create your own landing page. You’ll also need to establish who your target audience is and decide what offer you’ll give when they come to your landing page. You need to have this all figured out before you can set up your ad and get it ready to go.

 

You could also consider leading the Facebook ad with an informational freebie like a checklist, download, or guide related to your product niche. On your thank you page, you could have a discount for your product. This way, you’re giving something valuable before asking them to buy something. It's an effective marketing tool.

 

Who Do You Want to See Your Ads

If you want to target existing customers, you can download your customer list from Amazon. If you go this route giving a coupon can be effective since they’ve already purchased from you. If you’re not using existing customers and go into broad targeting, it makes more sense to use a giveaway or to provide something an informational freebie and then make the sale on the backend once you’ve cultivated and built the relationship. Always test it to see which works best for your market and brand before making a final decision of what works best in the long run,

 

If you don’t have a business with multiple revenue streams, it’ll be harder to make ads work. You can also offer promotions if they buy more of your product to bring in additional sales. Or start to make content related to your product niche.

 

Amazon Is the Unicorn of Online Sales Platforms

Amazon has made it so easy to put your product on there and start to make money, but it’s not always that easy, especially with Facebook Ads. They do give you lots of features, but it’s not easy to turn it into revenue. Generally, you need to plan for the worst and work towards the best when you’re advertising your new product.

 

You need to work on creating a real business for Facebook Ads to work. You don’t have to create content to create an email list, but we highly recommend it. You need to build your business and not just sell a product to make it a channel that works best for your business. When you have additional people, you can reach out to it’s beneficial and will make it much easier to scale in the long run.

 

 

You can drive as much traffic to amazon as you want, but how do you scale that in a profitable way? Have a bunch of other products or provide visitors wit ha place where they are paying you back with ads or affiliate links that you have on your site.

 

Use the Brand Creators PlayBook to Get Started

If you want to build out a site that has useful content and drives traffic over time, check out our playbook that helps you identify your market on the traffic side and how monetization your business in ways you may not have considered before. To get your copy head over to brandcreatorsbook.com, if you’re just starting this your foundation, it is a great tool to get you started.

 

Be sure to check out the full blog post going over Facebook Ads that Chris has laid out to help you out! Thanks so much for joining us today!

 

As always I am here for you, I believe in you and am rooting for you.

 

Now it’s time for you to take action and go rock your brand!

5 Take-Aways From Today’s Episode

  1. Are Facebook Ads Worth It? (3:57)
  2. Two Ways to Drive Traffic From Facebook to Amazon (10:35)
  3. Does It Make Sense to Use Facebook Ads For a Single Product (17:33)
  4. Learn The Game to Get More Sales (22:53)
  5. What to Ask Before Creating Your Facebook Ad (30:04)

 

Quote:  Always maximize your advertising efforts on Amazon before creating Facebook Ads for your products.

Direct download: RYB839_1.m4a
Category:general -- posted at: 3:00am EDT

Welcome to another week of our Friday Jam session. This is always one of the highlights of my week. I love spending some time with some awesome people and answering some great questions. If you want to be a part of our Take Action Crew, we go live every single Friday where you can ask me any questions you have about starting your business. To join us, head over to takeactioncrew.com to sign up for free.

Let’s dive right into today’s session. 

Valuable Advertising and Affiliate Info 

This week I had a bunch of questions related to ads and affiliate links and when is the best time to use them.  I'm excited to answer a few of those today, and hopefully, you'll find my answers helpful. 

When to Apply for Affiliate or Ad Programs 

Don't apply too early. You need to focus on getting traffic before you can even consider monetizing your site. Once you get there, you'll have plenty of options. We didn't turn on ads until we had 18,000 visitors to our site for one of the brands we're working on. 

We do have a few affiliates but no ad networks. You'll need at least 10,000 visitors to your site to qualify for an ad network.

 Don’t talk about monetization until you have traffic. 

Start out by writing a few pieces of content, including reviews or comparisons, where you can go back in later and add affiliate links when you're ready. Just get the content written now, and you can do the rest in the future. 

Should I Consider Advertising on My Website

Yes, advertising is great. Over on brandcreators.com, I'm currency only offering private offerings. Our playbook, checklist, and signups for Brand Creators when registration is open again in July. I'm not selling anything else on my site. 

We do have a resources page with all the products that we use that link to affiliate programs.  If you're driving traffic to your site to sell your own stuff, I recommend limiting your advertising to other companies. You'll just need to pick and choose what to include. On a side note, I do run ads on a couple of our other sites. 

Just be sure that any ads you include on your site are of interest to your visitors. 

In regards to affiliate links, you can have a few on your site, and once the traffic is there, people will see the. Keep in mind that the benefits of affiliate links just aren't there when you only have a few thousand-page views. Instead, focus on creating content and wait to get steady traffic to worry about affiliates.

How to Get The Most Out of Your Blog  

When you’re getting ready to start a new website or blog, it can be overwhelming. This week I answered a few questions that I hope will help make it easier to get started. 

What Elements to Include on Your Homepage 

Let people know immediately that they’ve come to the right place. Answer the questions they’re looking to have answered. Always have a lead magnet front and center but also make sure they know they are in the right place and not just in an eCommerce store, so it’s not a turn-off. 

Ask yourself what your visitors are trying to achieve and tell them right up front how you can help. Keep your messaging on brand which will help detract people who aren’t ready to hear your message or not apart of our target market. 

Why You Should Integrate Your Online Store to Your New Blog

Include a tab on your blog that includes access to your shop. Integrate the two as soon as possible, especially if they are in the same niche and go hand in hand. You can always have a separate Shopify store and use a  subdomain, so it still looks like it’s all apart of the same website.

Post Blog Content As Soon As Your Website is Up and Running 

Who is seeing your unpolished blog if you don’t feel like it’s ready? 

Just start publishing blog posts, and you can make changes to your site later. There will always be things you want to change and fix. But to an average person, they’re going to look past those things. Just start getting it running so you can monetize sooner. You won’t get any traffic if you don’t publish any content. There’s no better time like the present to get started.  

How To Come Up With New Blog Content

What are the five questions your market is asking right now? Write “how to” articles that answer these common questions. They are easy to answer and are asked often. 

Create a content tree where you have the main content topic you’ll focus on and branch off from there.

Head over to Google and use the autofill feature to see what is being searched for often in your niche and what keywords people are using. 

Best Ways to Sell Digital Courses or E-books on your site. 

You’ll need to create a sales funnel on your site. It can be as simple as creating a landing page in Convertkit or Gumroad. Keep it simple.  

Build an email list and hop on social to bring people to your website where they can view your digital course or e-book. 

How to Structure an Interview 

I start by asking questions that you, as the listener, will benefit from. Know your audience and what they would want to know.  

Make sure the person you’re interviewing feels comfortable. 

When I interview, I only have a couple of points, including their back store. 

I also ask a few of the questions, like what did they do when they had a business venture fail.

So many people don’t typically share their failures, and I think it’s so important for my listeners to hear about how successful people overcame rejection and discouragement. 

When I interview, I want to know what people do on the days that are bad. And how they kept pushing through. Get really raw and real. Get questions answered that they aren’t usually asked. 

Live Streaming & Video Editing Tips 

I’ve had a lot of questions about live streaming during the past few weeks and am excited to touch on a few of those today. 

Live Streaming Videos on Multiple Platforms

In the beginning, you need to get comfortable and make it easy. Start broadcasting to one platform. You can always add another platform at a later date. The goal is to get a few people watching who you can engage with. Even if you don’t have anyone watching in the beginning, still get started and don’t overthink think it. 

Live streams are not easily searchable on Facebook. Consider streaming to YouTube because it’s saved on the site and makes it super easy for people to search for those videos at a later date. You can always take your YouTube video and upload it to Facebook. It’ll perform better when you upload it directly to Facebook.

Should I Go Live & Stick With The Same Time Every Week

When you do something live there is less structure and it becomes more natural. Just get started and know what you’re going to do upfront.

Commit to yourself and show up the same time every week. This will help people look forward to joining and know when to expect they’ll hear from you. Consider answering questions that show you are an authority in your market. 

How to Crop Videos for YouTube

ScreenFlow is great for Mac users. You can zoom in and even slow zoom on different parts of your video. 

If you’re just starting out consider going to Fiveer and hiring out someone to edit your videos for you! It’s pretty cheap to find someone and will save you lots of time from having to do it yourself if you have a lot going on. 

Too Many Plugins Will Slow Down Your Site

Keep your website very light so it runs faster. You don’t need a bunch of plugins to get started. If your site is slow people won’t stick around. I recommend starting out with just a couple of plugins like Yoast and an optimization plugin that compresses images. 

Always check to see how your site works on mobile.

Why I Don’t Charge More for My Products 

I’ve had a lot of questions about why my products are so affordable. In particular, my Brand Creators Playbook. I use this all the time within Brand Creators. I only charge $4.99 for the playbook. If you buy my book, it shows that you are interested in my content and is a great lead magnet. I also want to help you succeed, and I can reach more people if I charge less.

If you purchase the playbook, I do off a market selection class, but I don’t advertise to anyone else. I actually go in and show you how to go through the process to find if a market is good and show some examples of some that should be avoided. 

My goal is to give people enough content and information to get them started. And if they’re interested they can join Brand Creators when it opens again in July. 

Always give people as much value as you can and don’t be afraid of giving too much. 

The goal is to attract the right people.

Thanks For Tuning In!

I hope you enjoyed this week’s Friday jam session. Head over to takeactioncrew.com to join for free. We go live every Friday at 10 am when I answer all your questions. Thanks for being here.

Remember, I’m here for you, I believe in you and am rooting for you!

It’s time for you to take action and go rock your brand! 

Take-Aways From Today’s Episode

  1. Valuable Advertising and Affiliate Info (3:50)
  2. How to Get The Most Out of Your Blog (7:13) 
  3. How to Structure an Interview (15:40) 
  4. Live Streaming & Video Editing Tips (9:20)
  5. Why I Don’t Charge More for My Products (41:45) 

Quote

You won’t get traffic if you don’t publish content. There’s no better time like the present to get started.  

Or 

Always give people as much value as you can and don’t be afraid of giving too much. 

Direct download: RYB838.m4a
Category:general -- posted at: 3:00am EDT

This week on the podcast, I had the opportunity to interview Jon Gordon, the author of “The Carpenter” and the “Energy Bus.” Today You’re going to learn all about the obstacles that he faced and how he overcame being turned down by 30 publishers for his first book. He’ll dive into all his failures and how he’s dealing with overcoming tough moments. He’s full of positivity, and I’m excited for you to hear from him, so let’s dive right in. 

How Jon Became The King of Positivity 

 

I consider myself a naturally pessimistic optimist. I always start by focusing on the negative. In fact, I had to learn how to become positive and, after years of practice, firmly believe that somehow, someway we will always get through difficult times. 

 

The worst parts of my life have to lead me to where I am today, so I am grateful for those moments of growth and learning. I had to somehow find hope and have a strong foundation in order to move forward every time things get tough. I didn’t choose positivity, it actually chose me. 

 

As a naturally negative person, I know how hard it but also know that you have the power to overcome the thorns and turn the negativity you’re feeling into something incredibly positive. The people who choose to take a positive approach are the ones who take action, are timeless, and end up getting things done. 

 

I was rejected by 30 publishes when I wrote my first book and it didn’t become a best seller for 5 years after it was first published. I actually started out by doing my own small tour with a few people showing up in every city. 

 

My vision was to encourage and inspire as many people as possible, one person at a time, and I knew that even though I was starting out small, it was still worth it. The goals for my business have changed over the years, but the vision has always remained the same. My motto is “win today.” If you wake up every day focused on winning just for the day, you will create the future.

 

You have to overcome fear and doubt and focus on what matters most. I have found that by trusting in God and encouraging others, I am able to set aside negative thoughts. 

 

No matter how tough things get to continue to work hard, and you will eventually see great success in the future. What you believe in right now will help to determine what you create moving forward.

 

There is a positive and negative dog inside each of us and whichever one we choose to feed will win the fight in the end. I recommend talking to yourself instead of listening. Feed yourself words of encouragement to motivate yourself and keep pushing forward. Being positive doesn’t guarantee that you will succeed but if you focus on the negative it means that you will fail. 

 

Note From Scott: Even the most successful people have challenges. We all face obstacles and have rough days. Whatever you feed your brain, that is what is going to win. Whatever you focus on is going to become your reality. 

Jon’s Take Action Moment 

When I had the idea for my book, The Energy Bus, I wrote it in 3 ½ weeks. Every day I got up early to write, took a break to walk, practice gratitude say a pray and do it all over again. At night I would spend some time editing and brainstorm more ideas for the remainder of the book. 

 

After I finished writing, I found an agent and started to reach out to publishers. I was turned down by 30 publishers, but I didn’t give up. Eventually, it was picked up by a few coaches, businesses, and teachers, and it snowballed from there. 

 

I self-promoted the book and went on tour. There were some cities where I didn’t have scheduled appointments, but I chose to be fearless and just went for it. I wouldn’t be doing the work I do today if I didn’t do all that. I choose to stay humble and hungry, even to this day. 

 

The most successful people never think they have arrived and always want to grow and are always on a mission to make a bigger difference.

How Jon Overcame 30 Rejections of His Book 

I just keep showing and up and doing the work. Don’t let the critiques get in your head, and don’t worry about the response you’re getting now. It takes time to see success.

 

Now in a year or two, if you’re still not getting a response, then it may be time to reevaluate your current direction. For now, just keep going, and you’ll see it start your business grow and hard work pays off. 

 

Instant success just doesn’t happen. If you love what you do, you’ll continue to work at it. Discipline is easy if you really love doing something, so focus on getting better and ask yourself where you want to be in ten years. 

The Path to Success

 

  • Love the process
  • Have a vision
  • Start building it every day 
  • Don’t give up if you don’t get a quick response.

 

How Jon’s Side Hustle Became His Full-Time Career 

My number one piece of advice is not to leave your full-time job until you start to see some success in your side hustle. I owned a restaurant when I first started writing my books. I found one hour a day to write and kept moving forward with my goal. At first, I had to do both so I could keep food on my family’s table. 

 

Make money with your job and make sure you’re dedicating time to building your side hustle every single day. You’ll know when it’s time to make the leap. Even an hour a day will have a huge impact and make that jump-off point arrive even faster than you could have ever imagined.

Ways to Manage Your Side Hussle

 

  • Stay true to who you are
  • Work on your craft
  • Build it
  • Make a commitment to work on your side hustle

 

Note From Scott: It might not be your ultimate passion but you need to be passionate about the process from the beginning 

How Jon Defined His Core Message

I have experienced many ups and downs in my life.

 

I found that every time I talked about positivity and encouragement, I felt energized, and I knew that is what I wanted my life’s work to focus on. At the time, I had no idea that I would write about leadership, but I just jumped, and it led me to all these other things I could never have imagined. 

 

Often times, people think you have to have it all figured out when you start. Just go with your gut, and when you’re on the right path, it will lead to other things. Eventually, it will all come together in time. 

 

Everything prepared me for future ventures, and it’s crazy to see how far I’ve come.

 

I found my calling and purpose around 30 years old and didn’t’ become “successful” in my chosen career until I was closer to 40, so it took a long time to get there. One thing will teach and lead you to the next. Just be patient. 

 

Ask yourself ten years from now what do I want to create, what am I doing and what does it look like? Is it part of my core purpose. Don’t want to waste time ad energy on things that aren’t. 

 

Note From Scott: I went from being Scott the e-commerce guy and selling on Amazon and realized I wanted to be the guy who supports people in starting their own business and living out their dreams. In the past 18 months, I’m worked to shift my trajectory. 

The Carpenter

If you care more you’ll do more and those who care build greatness. Those who focus on excellence and are craftsmen will always do well no matter the economy. You need to focus your efforts to love to serve and care. I wrote my book around those principles. 

Wrap Up With Scott 

 

As we’ve done the rebrand for the podcast, Jon has built what we call a rockstar brand. Someone who is willing to share and help others. It’s about staying true to who you are and always focus on winning the day. Now it’s time for you to go check out his books the “Energy Bus” and “The Carpenter.” Both are must-reads and have changed my life for the better. Thanks again for joining us today. 

 

As always I am here for you, I believe in you and am rooting for you.

 

It’s time for you to get out there and take action

Take-Aways From The Episode

  1. How Jon Became The King of Positivity (4:38)  
  2. Jon’s Take Action Moment (18:00)
  3. How Jon Got Through 30 Rejections From Publishers (21:21) 
  4. How Jon’s Side Hustle Became My Full-Time Hussle (25:26)
  5. How Jon Defined His Core Message (30:00)

 

Quote from the episode 

 

Being positive doesn’t guarantee that you will succeed but if you focus on the negative it means that you will fail. 

Direct download: RYB837.m4a
Category:general -- posted at: 3:00am EDT

What if I told you that you’re working harder than you need to. What if you could do less while still watching your business continue to grow? Today I’m excited to share how this is possible and how you can start implementing this stragety immediately. I shared this at the Sellar’s Summit a while back and am glad that I’m finally able to share it with you today.

 

Remember, just because you’re always busy doesn’t necessarily mean that you’re making progress. The exercise that I’m going to share with you today will help you to identify what has worked for your business in the past or what is working now and how you can do more of that to keep building momentum.

 

Every day I show up at 10 am EST time with my take action crew. We talk about everything you need to do to be successful in business and life to get massive results. If you’re ready to join us, head on over to takeactioncrew.com and sign up, it’s totally free, and you’ll be able to ask me questions each week that will help grow your brand.

 

If you’re ready to get massive results for your business, let's dive right in!

Moving the Needle Exercise

 

It’s time to reduce, overwhelmed, and grow your business. It’s important to ask yourself lots of questions and take the time to provide thoughtful answers. When we ask ourselves questions, it forces our brain to find the answer that we’re looking for. I’m going to share a few questions you need to answer to help you grow your business.

 

Step 1: What area of your business would you like to grow?

 

Note: Personally, I want to drive more traffic to my site because I want to make more money. If we can get the right people to come to our site from our target market, that is the goal, to get more traffic, it’s time to dig into your data and see exactly where your traffic is coming from.

 

Step 2: There are three parts to this question

 

  1. What has worked for you in the past?
  2. What takeaways and lessons have you learned from the past?
  3. What is your next step?

 

Step 3: Create your plan moving forward and analyze the answers to the prior two questions.

 

It’s much more simple than you might think. But it’s human nature to tend to try and over complicate things.

Do More of What’s Working

 

You can’t do it all, and it’s as simple as that. Instead, focus on doing more of what’s been working for you in the past.

 

As an example, I have a brand that is three years old that;t I’m in the process of selling. As of January 1st, 2020, we had 736,385 page views, including 372,880 new users.

 

We have some good traffic, but I want to increase it every more. We took some time to look at our data to see where the traffic is coming from.

 

Total users coming from Social - 177,514

Pinterest - 107,179 vs YouTube - 594

 

From looking at the data, I am clearly getting much higher traction from Pinterest than YouTube. The experts will tell me to continue to focus on YouTube and try to grow my presence there. However, I should focus on what’s working, and clearly, that is Pinterest. 

 

Always focus on what’s been proven in the past to get you the best results.

 

I have a newer brand that is also showing significant progress from Pinterest. Double down on the areas where we can see the numbers and are getting the most movement. We don’t need to shift our focus to something new until we max out the methods that are working for us now.

Process Break-Down

 

Step 1: What has worked in the past?

 

  • Create pins for each blog post.

 

Step 2: What takeaways or lessons can you learn from your past successes?

 

  • Create multiple pins for each blog post so you have a better chance of having more people see them.

 

Step 3: What is your next step?

 

  • Add pins to old blog posts and hire a VA to scale the process for new posts.
  • Use what has worked in the past and do more of that - Use tunnel vision to focus on what the data is telling you.

 

Step 4: Create a plan & process

 

  1. Make more pins
  2. Add multiple pins to each blog post
  3. Add new pins to Pinterest boards
  4. Evaluate old pins and look at the data
  5. Create more content around the topics that have the most traction
  6. Hire a VA to manage and scale

 

Note: Look for clues - even a small amount of data will help you see what’s working and what you should focus on moving forward.

Round Two of the Exercise

 

Once you’ve determined the number one source of traffic, it’s time to move on the second and implement the “move the needle” exercise again. For our example, the second-highest source of traffic is coming from organic search with over 140,000 new users

 

The goal: I want to grow our Google traffic

 

#1 What has worked in the past?

 

  • Writing articles that answer questions and how-to posts

 

#2 What takeaways or lessons can you learn from your past successes?

 

  • Google takes 3-4 months to index new content in search and send traffic to your website.

 

#3 What is your next step?

 

  • Find more keywords to write about on a regular basis and hire additional writers and content editors to scale the process.

 

#4 Create a plan & process

 

  1. Find the best keywords to write articles on
  2. Post weekly content
  3. Use an email list to amplify progress
  4. Hire a VA to scale

 

Note: Spend 90% of your time working on things that you know work. If you’re able to focus enough time getting those things done you can focus 10% of your time learning and exploring new things that are not proven to drive the most traffic to your site.

It’s Time to Take Action!

After sharing a couple of examples of how to implement my “move the needle exercise,” I hope you can now see the power of identifying what areas you need to focus on to bring more traffic. This will help you overcome the shiny object syndrome. Spending your time focused on things that appear shiny, new, and fun. Instead, you need to look back and see what’s worked in the past and build on that.

 

It’s time for you to apply what you’ve learned today and go and take action.

 

Remember, I’m here for you, I believe in you and am rooting for you.

 

It’s time for you to take action, now go get em!

5 Take-Aways From Today’s Episode

1. Moving the Needle Exercise (1:25)

2. Do More of What’s Working (2:00)

3. Process BreakDown (9:40)

4.Round Two of the Exercise (12:10)

5. It’s Time to Take Action (14:48)

 

Quote

 

“The exercise that I’m going to share with you today will help you to identify what has worked for your business in the past or what is working now and how you can do more of that to keep building momentum.”

 

Or

 

“It’s time to reduce, overwhelmed, and grow your business.”

 

 

 

Direct download: RYB835.m4a
Category:general -- posted at: 3:00am EDT

Today I’m going to share a few highlights from our latest Friday Jam session, and I couldn’t be more excited. It’s always one of the highlights from my week, and I enjoy hanging out with some awesome people and answering questions that will help them grow their businesses. If you want to be a part of our Take Action Crew head on over to takeactioncrew.com, it’s totally free, and you can join us every Friday to ask me a question or just hop on to say hello. I’d love to have you there. Let’s dive right in! 

Let’s Talk Live Streaming & Video Content 

My favorite part about Friday Jam sessions is that it always feels like there is a theme in regards to the questions. Even though it’s not planned at all. One of the most popular subjects this week was around live streaming and video content. So, I’m excited to answer a few questions that can hopefully help you if you’re looking to live stream or create video content. 

What You Need to Know About Live Streaming 

The first step to live stream is to decide what you need to learn to make it possible. For starters, you’ll need to know what type of equipment and software are essential to make it successful. You’ll also need to learn how to structure a live stream and identify all the different elements and steps you should take before you get started. 

My best advice on this subject would be not to overcomplicate the process. Once you decide what you’re going to speak about on your broadcast, just get started and don’t overthink it too much. It’s as simple as using your phone to record. It’s time to take the barrier to entryway down and just do it. People care most about the content that you’re creating, so don’t stress about the equipment and software too much. You can always get fancy later, but for now, just get started and create some traction. 

The Best Time to Start Creating Video Content Is Now 

If you’re already created a bunch of content on your website, start creating videos now. All you need is a tripod and the camera on your phone, and you’ll be ready to start recording.

The editing side of things doesn’t need to take a lot of time. In fact, I recommend keeping it real and raw. Just be yourself and get going! 

Give people the type of content they are coming to your website. And always be sure to create a hook at the beginning of each video to tell them why they are showing up to watch your video and why they should stay. It helps draw them in and give them a reason to keep watching after the intro.    

Note: If you’re already rockin’ and rollin' with the content side of things, you may want to take the video creation slow so you can keep building momentum writing content. However, it’s still good to get started now. It doesn’t matter if you only have a few people watching your video content. Eventually, people will notice that you’re committed. You’ll be surprised at how many people want to come along for the ride and support you along the way so you might as well start now! 

Get Started Creating Your Website Today 

I’ve received lots of questions about hosting platforms and when the best time is to launch a website. So, I’m going to answer a few of those below, and I hope they help you on your journey to starting your own website. 

Four Web Hosting Tips to Get Your Started 

I like to stick with what I know, so for me personally, I use Hostgator for all my websites. I am comfortable with the platform, and it's an interface I enjoy using, so there is no need to change a process that works so well for me.

  1. Buy Your Domain Independently - I never buy my domains directly from Hostgator. Instead I buy them through GoDaddy.  If you purchase a domain directly through your hosting provider it can be difficult to get it moved to another platform if the time ever comes when you want to switch. So just be sure to keep it independent so you can move it anywhere that you’d like. 
  2. Use a Separate Email Platform -  I’ve tried all the email platforms. For the best results, I use Convertkit. It’s super easy to use and has simple deliverability for your email subscribers if you’d like a free trial head over to brandcreatosr.com/convertkit. 
  3. Limit the Number of Tools You Use - It can be overwhelming with so many platforms vying for your attention. Keep it simple, clean, and easy to use. Just stick with the basics, and you should be set to go. 
  4. Opt For a Self-Hosted WordPress Site - This just means that you’ll work directly with a hosting website and download your WordPress site from there. It gives you total control over your site, and you can switch your hosting provider anytime that you’d like. 

When You Should Launch Your Website 

First and foremost, you need to commit to the market that you’re going into. Just start writing content and get started now. The most important thing you should focus on is the traffic and building out our email list.

You can always add lead magnets or products at a later date once you’ve got a decent amount of traffic coming in and people subscribing to your list.

The Power of Pinterest 

I have been loving Pinterest in the last few months. In fact, my daughter and I will be hosting a live training in a few days digging into the strategy we’ve implemented. When I first started using Pinterest, I wasn’t gaining much traffic because I wasn’t using an effective method. Since then, my daughter has come in and helped us out. Now we’re gaining traction like crazy. 

Our Pinterest training is currently in Brand Connect, however, since signups aren’t currently open we decided to go ahead and offer a pop-up workshop this coming week to teach you all about how to implement Pinterest for your business and how you can create evergreen content that will drive traffic to our website. 

In my opinion, there is a place for Pinterest in most businesses. Just just be sure to do your research before you start posting to make sure there are people searching for your niche within the platform. It’s a great place for “how-to” articles and recipes.

Keep in mind that if you opt to use a scheduler, it will slow your reach. And make sure you know what you want to be done first before you hire a VA or another software to help you. 

General Website and Email Questions 

How to Bring in Additional Traffic to Your Website

Make sure that you don’t take on too many projects at once. Pick a couple of ways to drive traffic to your site and focus on those to start. If you’re making videos for Facebook, try and repurpose them for YouTube so you can get the most life out of them as possible.

Like I mentioned earlier, I recommend focusing more on Pinterest over Instagram. There is more engagement, and you’ll definitely see more traffic come to your site in the long run. 

 How to Grow an Email List for a Physical Product

You’ll need to start by grabbing people’s attention, who actually want a physical product. To find these people, I recommend doing a giveaway of your product or an accessory if you don’t have the physical product readily available. For example, if you’re selling a physical fishing reel, you could do a give away for a fishing pole.

I always give away something that can be purchased on Amazon and will just ship the winner their prize directly, so I don’t have to worry about the shipping cost. I would also recommend giving a discount code off your product for everyone who doesn’t win the giveaway, so they still feel like they got something out of it. 

Keep in mind that it may not be the best use of your time to build out an email list for a physical product. It takes a lot of time to nurture the list before you’re able to convince a large number of buyers to purchase your product. Check out Pinterest ads if you’re looking for another way to get the word out about your physical products. 

Benefits of the Yoast Plugin

It’s a great tool for people to use who are under the 25,000-page view mark. It’s good in the beginning to make sure you’re getting reassurance that you’re optimizing the best way possible. However, once we’ve gotten past that point with any of the brands we personally work on, we want to get past just checking boxes. 

How to Organically Rank in Google

We have two brands we’ve created within Brand Creators.  Within five months, we were getting between 8,000-10,000 page views on both sites. So you can rank fairly quickly if you follow a strategy. I would suggest getting started with Pinterest immediately to get traffic quicker, so you don’t have to wait a few months for organic Google traffic. But still, focus on blog content, so just do both side by side. 

Turn a Blog Post into a YouTube Video

It’s super simple. Create bullet points for the topics you want to cover. What is the message and lesson that is taught within the blog post? Always start with your hook and go over the number of points you want to cover after your intro. 

Don't create a script instead do it freestyle, so it comes across more natural. Map out the points but start your intro explaining what you’re sharing and get them started. If you’re cool with being on camera, just jump on and get started. You can do it!

As always I am here for you, I believe in you, and I’m rooting for you.

Now it’s time for you to take action and go rock your brand!

4 Take-Aways From Today’s Episode 

  1. Let’s Talk Live Streaming & Video Content (1:30)
  2. Get Started Creating Your Website Today (6:09)
  3. The Power of Pinterest (17:00) 
  4. General Website and Email Questions (27.18) 

 

 

 

Direct download: RYB835_copy.m4a
Category:general -- posted at: 3:00am EDT

I had the opportunity to interview Matt Giovanisci, and I’m excited to share a few highlights from our interview with you. Matt started a niche website 15 years ago called Swim University, where he posts a lot of “how-to” content related to pool maintenance. 

 

I came across the website a while back and used it in a case study for Brand Creators Academy. I also mentioned Swim University, and it’s success in a recent podcast a few weeks ago. I received an email from Matt after the podcast was published, offering to come on as a guest to tell his story and answer any questions that I have.

 

I’m happy that he was able to join us on the podcast and can’t wait for him to share with you all the ins and outs of his business, how he’s found success, and a few things that didn’t work out so well along the way. 

 

Let’s dive right in and learn a few things from Matt about the process of how he got started and has since built multiple successful businesses. 

How Swim University Was Born 

Swim University has over 5 million visitors a year. As a seasonal website, we get over 1 million visitors each month between May-July and between 300,000-500,000 visitors during the other months of the year.

 

When I was 13, I got a job at a local pool supply store where I worked my up to become a manager before I graduated high school. 

 

Over the next several years, I worked for a couple of other pool supply companies before pursuing a job at a web design company. I had taught myself how to code and design websites, but after a few months on the job, I realized that’s not what I wanted to do, so I went back to the largest of the three pool companies I had worked at in the past and become their marketing director. 

 

Around this same time, I decided I wanted to build a website where I could teach people how to maintain their own pools. I knew all about affiliate marketing and AdSense, so I figured it was time to get started. I built the site for Swim University in 2006. I got a logo created to add to my site and still use the same one today.

 

At the time, I used an alias, Matthew Stevens, since I was writing all the articles myself and making all the video tutorials I included on my site. I had a job opportunity to work with Martha Stewert’s team on a project related to Swim University, and at that time, I decided to change my name on the site to Matt Giovanisci. My boss eventually found my site, and I was fired. 

 

I spent two additional years at another company (non-pool related) before they had to let me go due to the condition of the company’s financial situation. I knew it was coming a couple of months in advance and decided at that moment that I would make Swim University my full-time job if I did get laid off. It had been a side hustle for over seven years up until this point.

 

How Swim University Become Matt’s Full-Time Focus 

 

At the time, I was making around $10,000 or so a year from affiliate links and ads that I had on my site. Most of them were from pool companies and other related products that I had sold directly because I wanted to make sure all the content on my site was relevant to pool maintenance. 

 

 I was getting somewhere around 25,000 visitors a month, and my goal was to make $40,000 a year from Swim University. 

 

After I lost my job, I spent an entire year dedicated to growing Swim University. I focused on publishing content, creating YoutTube videos, graphic design, infographics, and dabbled in a few other projects along the way, and by the end of the year, I was making over $40,000 a year, and it’s just grown from there over the years.  

Matt’s Defining Take Action Moment 

 

I was in a band back when I had just purchased the domain for Swim University. At the time, I talked a lot about the website and how I was going to make it a huge success. After a couple of years, one of my friends in the band finally told me to stop talking about it and just go out and do it. He told me that he didn’t think I’d ever actually make it work.

 

I thrive off negative motivation, so this was just the fuel I needed to get started. I was shamed into starting Swim University in a sense. If I’m told I can’t do something or it’s a stupid idea, it gives me the motivation to see things through and prove that person wrong. So I’m grateful to my friend for giving me the drive I needed to finally get started.

 

My single guiding star is I will never work for anyone else ever again. I’ve come to realize that everyone has their own area of expertise, and for many managing a team isn’t one of them, and I just dont ever want to work under anyone ever again.

 

However, in the pursuit of working for myself, I’ve learned useful skill sets that would keep me from ever being unemployed in the future if I ever needed something to fall back on. 

 

Note From Scott: The skills that you’ve learned, whether in a previous job or learning to start your own business, can be used in future ventures.

Guiding Principles Matt Follows 

I’ve come to realize that in every venture I’ve taken on, I’ve had to learn new skill sets to get me to a level of success. For Swim University, I had to forcefully learn to create “how-to” content that goes above and beyond anything else out there. I’m not a natural-born business person have spent years learning how to improve my skills. I don’t ever do anything just to make money. Instead, I focus on things I enjoy doing and learning new things. 

 

By paying extra attention to details it makes my content stand the test of time. For me, the code for Swim University’s website was really important. I paid attention to all the micro details and created all the code myself. I wanted to make sure that everything was up to high-standards and creates a positive experience for anyone who visits. Every year, I go in and update the content to keep it fresh and up to date.

How I Create Content For My Website 

 

Personally, I enjoy editing content more than free form writing. When I have to sit down and write an article, I start by writing the first draft, editing it, and then going back in to add in-jokes, reorganize paragraphs to better fit the story arcs, and taking it to a whole new lever before I deem it complete. 

 

How I write content is similar to how I build a website and always pay attention to the micro details.

 

It took me many years to find someone to help write content for my website. I didn’t think anyone out there could write articles good enough for Swim University, especially if they didn’t have as much experience as me in the pool space. 

 

I now have an editor who manages all the content for Swim University, and I answer to her. She sets the rules. Our other team members include a videographer, graphic designer, and a customer service manager. I keep my team lean, and it works great for us. 

How I Get Eye Balls on My Content

 

One of the reasons Swim University does so well is because it’s fast and lean. I know how to format articles using the proper tags, how to do data schema, and have done the research to know what Google wants the data format to be like. 

 

I make sure to find a balance of giving the robots want they want while creating content that people will be interested in reading. 

 

If you want to have a successful business, make sure that you’re website is easy to load, maneuver, and the content is structured in a way that Google can easily read. 

The Most Important Elements of a Blog Post 

 

  • How quickly it loads (WP rocket is a great free plugin)
  • Basic Formatting (in my opinion popups are distractions and slow down a site) 
  • Each paragraph should be 2-3 sentences max
  • H2 tags should be descriptive and keyword friendly
  • The focus should be on answering a question and not the length of a post
  • Make it creative and entertaining to encourage people to keep reading

 

The fundamentals are most important, so there’s no need to go out and complicate things. My goal for every piece of content that I write is to make it bookmark worthy. I want it to be so good that someone wants to save it to read later or shares it with someone else. 

Matt’s New WordPress Plugin - Lasso 

I’ve been working on a new plugin that I’ve actually had on my own site for over four years. It makes it possible to select a specific keyword in your article and add an affiliate link to all instances of that particular keyword. It also allows you to create a display box that shows all the information for your affiliate products and makes them stand out.

 

Note from Scott: Head over to brandcreators.com/lasso to check out the details of Matt’s new plugin and all the awesome features it has to offer. 

Now is the Time to Get Started

 

If you have a business idea or something you’d like to try out, start now. You’ll learn as you go along, and at first, it’ll be a huge learning curve. But you’ll learn, grow and improve as time goes on. Stop measuring everything you do. Instead, be present and enjoy the moment. 

 

If you want to connect with me or check out any of my latest projects, head over to moneylab.co.

Wrap Up With Scott

Hopefully, what Matt shared with you today has left you feeling inspired and motivated to go out and take action. I love Matt’s story as it’s similar to mine in a sense. We both started out learning a trade and went out and used those experiences to go out and create something of our own.

 

When you take action you’ll see the best results and will improve new skill sets that you learn along the way. Remember, consistency pays off. It takes time but is definitely worth it. 

 

Always be in the present, be a giver and give it you’re all. Life is too short not to do something that you love and are passionate about.

 

Remember, I’m here for you, I believe in you and I’m rooting for you 

 

It’s time for you to go out and take action

 

Now go rock your brand!

4 Takeaways From The Episode

  1. How Swim University Was Born (9:04)
  2. Matt’s Defining Take Action Moment (26:45) 
  3. Guiding Principles Matt Follows Today (32:30)
  4. Now is the Time to Get Started (56:39)

 

Direct download: RYB834.m4a
Category:general -- posted at: 3:00am EDT

What does it take to get people’s attention on Pinterest? How can you use strategies that will draw people in and keep coming back to your brand? If you are ready to put in the work and see your brand grow, you’ve come to the right place! I thought I had a good handle on my Pinterest approach but I was surprised to find that there were a few key factors that I was missing. Thankfully, my 24-year-old daughter shared her Pinterest expertise with me and now I get to pass on that information to you! Make sure you have pen and paper ready - you are going to need it for this informative episode! 

Why you need evergreen assets 

If you’ve been around the Rock Your Brand community for very long, you know that I get fired up about helping business leaders like you create a future-proof business. In my experience, one of the best ways to set up your business for long-term growth is by creating and cultivating evergreen assets. Evergreen assets are things like, a YouTube channel, an email list, an Instagram account, a blog, or a Pinterest account. While working with my daughter, Alexis, I learned that I was not using Pinterest to the fullest extent that I could - so she showed me how to up my game! Now it’s time to pass on some of those lessons and tips to you. 

Tips you can use to maximize your efforts on Pinterest 

Don’t leave all of your Pinterest strategies up to guesswork, learn how to make the social media platform work for you! Here are a few helpful tips that I’ve picked up recently - I hope you get some of the same great results that I did! 

  • Create a “Business account” on Instagram. 
  • Create 10 “Boards” with keywords. 
  • Add pins to the boards that aren’t just yours, pin resources to the boards. 
  • Create pins for your own blog posts and make them look fresh and new. 
  • Add pins to the bottom of each of your blog posts with an image that is a “Pinterest size.” 
  • Add pins to your “Best of” boards. 
  • Pins other people’s pins to your boards. 

To get a full breakdown of each of these tips that I’ve shared above, make sure to tune into this episode - you don’t want to miss a minute! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] My introduction to this episode of the podcast!
  • [2:00] Creating evergreen assets. 
  • [8:00] How I become a believer in using Pinterest to advance my brand. 
  • [10:30] Breaking down the numbers. 
  • [19:00] Tips you can use to make the most of your Pinterest efforts. 
  • [25:15] Recapping some helpful Pinterest best practices. 
  • [28:00] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: RYB833.mp3
Category:general -- posted at: 3:00am EDT

 

Are you ready to take your brand to the next level of growth? What do you need to focus on right now to get started? How do you push through the challenges and take action? If you need a little push in the right direction - you’ve come to the right place - it’s time for another Friday Jam Session here on the Rock Your Brand Podcast! On this episode, you’ll get to sit in on a Friday morning session of my Take Action Crew conversations - this is where I take on questions as they come to me live from followers like you! Make sure to learn more about the Take Action Crew in the resource section at the end of this post! 

Where do I start? 

Let’s face it - there is no perfect road map to life as an entrepreneur. Some leaders start their business early in their career, some take a few years to build up the courage to branch out on their own - that’s ok! The truth is, everyone has to decide when they are ready to flip that switch from inaction to action. If you haven’t taken that first step yet, what are you waiting for? There will never be a “perfect time” to start taking matters into your own hand - you just have to make that leap!

Finding the right partner

Have you considered taking the bold step of entering into a business partnership? What are some of the red flags you are looking for? Have you put together a pros and cons list yet? For many business leaders, there will never be the “right partner” they are better off calling the shots on their own. If you are considering entering into a business partnership I’d encourage you to take your time talking through the roles and responsibilities carefully. In much the same way you’d cautiously enter into a romantic relationship - a business relationship needs to be approached cautiously! 

What are you waiting for? 

I get it, there are a ton of reasons why now isn’t the best time to start your business - we are in the middle of a pandemic after all! When is the best time to start your business or that next project? If you wait until the conditions are just right, they will never come! From planning your next product to creating that next piece of content, you can’t let fear stand in the way. Do you have a game plan to move past the things that hold you back? What are you waiting for? Tune into this episode to hear more as I address tons of questions from leaders like you! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] My introduction to this episode of the podcast!
  • [1:30] Kate’s question: If I were to take action today, where do I start? 
  • [4:30] Advice for kids who want to start a business. 
  • [8:00] Building a business to sell. 
  • [11:30] How to find the right partner. 
  • [13:00] Niching down too far in your target market. 
  • [15:00] A few networking tips. 
  • [19:15] Planing for the future. 
  • [24:45] Start with a physical product first? 
  • [32:00] Just start creating content! 
  • [37:30] Is there a good way to find local suppliers?
  • [42:30] Why the Brand Accelerator Academy people are awesome. 
  • [47:45] Closing thoughts. 

 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: RYB832.mp3
Category:general -- posted at: 3:00am EDT

 



Looking back at your career, can you identify one person that made a huge impact on your trajectory? What was it that you learned from that individual that means so much? How will you pass that knowledge on to others? On this episode, I welcome my guest, Collin Castellaw - a professional shooting coach turned digital content expert.

Collin’s brand (Shot Mechanics) is one of the largest basketball training resources in the world. With a social reach of 800,000+ and over 100+ million-lifetime online video views, Shot Mechanics has empowered players from all over the world to unlock their full potential. 

In our conversation, Collin opens up about how he got started as shooting coach, why he approached a major rival for partnership, lessons he has learned along the way, and so much more. Have pen and paper ready, you don’t want to miss a minute of Collin’s powerful perspective! 

Providing value

What is your approach when it comes to building your business? For years I’ve followed the method of providing value as much as possible and then going in for an ask. Seeming to come from the same method, I wanted to get Collin’s take on building an audience. Collin was quick to point out that he was to bring people in because they could see the value for themselves. What can you learn from Collin’s story? Tune into this episode to hear more! 

Following the data 

Providing value and getting people’s attention is just the first step - next - how do you leverage that attention and turn a profit? What would be your approach to turning over 30,000 video views into profit for your business? Collin decided to put his time and energy into creating a training video that he would offer to his fans for just 99 cents! What sounded like a great deal ended up a HUGE flop. How did Collin recover from that flop and figure out how to move forward? Learn the answer and so much more by listening to this engaging episode! 

The big take action moment! 

For years I’ve been telling people to get off of the sidelines and to take action! It’s my belief that our lives are filled with take action moments but many of us are too scared to seize them. I hope you can see a bit of your story in Collin’s story and draw some inspiration from his ability to take action. Collin’s take action moment - where everything changed - was when he met and befriended his mentor, Adam. That relationship helped Collin see what he needed to change in his business and where he needed to grow as a leader - it made all the difference and it started with that bold action to reach out! Learn more from Collin’s story by listening to this episode - you don’t want to miss it! 

OUTLINE OF THIS EPISODE OF ROCK YOUR BRAND

  • [0:03] My introduction to this episode of the podcast!
  • [5:00] I welcome my guest, Collin Castellaw. 
  • [7:00] Collin talks about his background. 
  • [14:00] How Collin created his YouTube channel and got started. 
  • [21:00] Looking at the data and optimizing an approach. 
  • [28:00] Process over products. 
  • [33:30] Collin’s big take action moment. 
  • [36:00] Video breakdowns of celebrity athletes. 
  • [41:30] The big project that Collin is really excited about. 
  • [52:00] Shifting from Shot Mechanic to Players TV. 
  • [55:30] Closing thoughts.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: RYB831.mp3
Category:general -- posted at: 12:24am EDT

 



Are you struggling with getting your business off of the ground? What would it mean for your brand to get over 26,000 page views in one month? Does that sound too good to be true? It’s not! 

After a ton of hard work and modifications, my team and I have dialled things in just right on several brands that have led to some impressive results. I want you to get in on this and experience similar results with your brand! If you are ready - I’m ready - let’s do this! 

Evergreen assets 

When was the last time you got stuck fixing something at home and you turned to YouTube or Google to find the answer? Chances are high that you’ve done something like that in the last month or so. People and brands who create those resources for us to find when we are stuck have what we call “Evergreen assets.” Evergreen assets are resources that you create that someone will find helpful now or six months from now - they are evergreen. 

What kind of content can you prepare for your brand that will become an evergreen asset? Maybe for your brand that’s a checklist or an ebook that addresses a particular question or issue that people have in your target market. 

Answer common questions!

Another great way to make your brand stand out from the competition is by answering common questions that people have in your target market. Consider creating a video that compares the top five products made in your market - you could also create a series of comparison videos where you review products side by side. When you review products or answer common questions that people have in your market - you establish yourself as a trusted and knowledgeable source of information. 

Upping your Pinterest game

Does your brand have an active presence on Twitter? What about Facebook? When people think of social media they usually think of the big three, Facebook, Twitter, and Instagram but what about Pinterest? The advantage that Pinterest has over Facebook and the rest is that Pinterest isn’t dependent on a timeline - it centres on pins. You can create pins that people will pin to their Pinterest boards that will keep them top of mind and in front of them - that’s great for evergreen content! How can you use Pinterest to up your game and move past the competition? Tune into this episode to learn more, you don’t want to miss it! 

OUTLINE OF THIS EPISODE OF ROCK YOUR BRAND

  • [0:03] My introduction to this episode of the podcast!
  • [3:15] Why build evergreen assets? 
  • [7:45] I break down how we got over 26,000 page views in one month. 
  • [11:30] Answering common questions in your market. 
  • [13:15] Comparing products. 
  • [16:00] Making the most of Pinterest. 
  • [25:00] How turning on ads can make you an income. 
  • [27:00] Recapping helpful content strategies. 
  • [29:30] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: RYB830.mp3
Category:general -- posted at: 3:00am EDT

 

As we get into this new rhythm with the Rock Your Brand podcast, I wanted to welcome you to our Friday Jam Sessions. These sessions will feature content from our Take Action Crew conversations - if you haven’t signed up look for the link below. In this session, I go over some common questions about being the face of your brand and whether that’s a good idea or a good fit for everyone. The questions and answers come quick - make sure you have pen and paper ready, you’ll need it! 

Who is the voice or face of your brand? 

Have you decided who will be the face of your brand? What approach will they take? Are you trying to be the voice of authority or are you inviting people along for the ride? These are critical questions that business leaders like you should be asking yourselves! Don’t assume that people will just show up and start buying products or consuming content - you need to help them get there. You don’t need all the answers or to have everything figured out - it’s OK to learn along the way, people are understanding. 

No, you don’t have to be the face - but it helps! 

If you don’t want to be the face of your brand, ask yourself why that might be. Are you just timid and shy or do you have different reasons for avoiding being the face of your brand? There are some great reasons for deciding to keep your face and your story in the background but you need to have a face to the brand. In my experience, the more you own the brand and make it your baby, the more likely it is to take off and succeed! 

People need a connection - give it to them

You might be wondering - why all this talk about the face of the brand - does it really matter that much? Yes, it really does! Why do you suppose that brands like Progressive, Verizon, and Nike have spokespeople? People connect with people - not brands! Your brand will have a much higher chance for long-term success if you or someone else serves as the face of your brand. When you think of those brands, you are likely thinking of a face or person associated with that brand - there is a reason for that! What are you waiting for? Join the conversation and learn more about branding! 

OUTLINE OF THIS EPISODE OF ROCK YOUR BRAND

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Who is the voice of your brand? 
  • [15:00] Why have a faceless brand? 
  • [20:00] How to make it work if you don’t want to be the face of your brand. 
  • [31:00] Some pros and cons of being the face of your brand. 
  • [36:00] Compensating contributors and people who will be the face of your brand. 
  • [43:45] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: RYB829.mp3
Category:general -- posted at: 2:26am EDT

Welcome to the very first official episode of the Rock Your Brand Podcast, I am so glad that you’ve come along for the ride with me! Like any good host, I want to show you around a bit and help you to understand what to expect from this journey. 

After years of helping men and women just like you get their ecommerce business started with The Amazing Seller Podcast, I decided that it was time to make a change. I explain all about that change in the last episode, #827 - make sure to find the link in the resources section at the end of this post. 

From the schedule to the content, I’ve laid out what exactly to expect from this podcast going forward. Pay close attention - we are moving quickly and we don’t want anyone left behind! 

Content and schedule 

If you’ve been with me for long, you’ve likely become used to the pattern of when my podcasts air - good news - that’s not changing! Monday, Wednesday, and Friday’s are here to stay, I love the consistency and the routine of showing up three times a week to deliver solid advice that you can use. 

What is changing is the content. You’ve likely grown used to the content I provide centring around ecommerce businesses - that won’t be my main focus anymore. Moving forward, I’d like to cast a wider net and help people just like you build their brand and expand it. Here is the new plan for our weekly podcast episodes moving forward. 

Monday - You can expect strategy, teachings, lessons and more from my perspective.

Wednesday - You can expect high-level interviews with business leaders and experts. 

Friday - Friday Jam Sessions! In place of my usual Ask Scott Sessions, I’ll be airing a live episode of my Take Action Crew Morning episodes. 

This is just a glimpse of what I’ve got in store for YOU! I hope you are as fired up and ready to get out there on this new leg of the journey as I am! 

OUTLINE OF THIS EPISODE OF THE ROCK YOUR BRAND PODCAST

  • [0:03] My introduction to this episode of the podcast!
  • [3:00] Take action moments that matter. 
  • [8:40] How to win The ULTIMATE BRAND BUILDING BUNDLE.
  • [12:00] Embrace change and take action! 
  • [14:00] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: RYB828.mp3
Category:general -- posted at: 10:46pm EDT

It’s HERE - the exciting news that I’ve been waiting to share with my TAS followers for some time has finally arrived! I am thrilled to announce the launch of my newly re-branded podcast, The Rock Your Brand Podcast! 

While it’s sad to say goodbye to The Amazing Seller, the truth is, the change is for the better. When you think about the change in your life, you can either face good change or negative change. This change is nothing but positive for me and the crew associated with TAS. We’ll still deliver the interviews and insights you’ve come to know and love over the years but now they’ll be more aimed at brand building specifically. 

On this episode, you’ll hear as I explain what led to the podcast re-branding, why I’m so excited about the future, and so much more. I’m so glad you are along for the ride as we usher in this new season with The Rock Your Brand Podcast! 

Why Change? 

I know that The Amazing Seller Podcast has been a mainstay for many of you over the years and I’m so glad that you’ve been along for the ride. It has been an absolute joy and honor to help hundreds and even thousands of men and women over the years, step out on their own and start something brand new. 

For years I’ve challenged people to embrace change and to boldly step into a new chapter - now I’ve got a chance to follow my own advice. I’m not running away from change, I’m embracing it and I hope you’ll do the same! 

Pushing through resistance 

Every time you set out to do things differently or to start a new direction, you are going to encounter resistance. Sometimes resistance comes in the form of external resistance and sometimes it shows up as internal resistance. How have you dealt with resistance in the past? I felt a ton of resistance as I considered and then embraced the idea of re-branding The Amazing Seller Podcast but I knew that I had to push through the resistance to see positive change. Learn more about the story from TAS to The Rock Your Brand Podcast by listening to this episode! 

Come along for the ride! 

Why not start something brand new instead of “Re-branding” the TAS podcast? Good question! I decided to re-brand the podcast because I don’t want to leave anyone behind. If you’ve been coming to TAS for years or if this is your first episode - I want everyone to come along for the ride. Also - if you’ve been paying close attention, you know that TAS has been changing the focus over the last year or so to emphasize branding. More helpful branding tips and tons of exciting and insightful interviews are just around the corner - stay tuned for more! 

OUTLINE OF THIS EPISODE OF THE ROCK YOUR BRAND PODCAST

  • [0:03] My introduction to this episode of the podcast!
  • [4:00] Why rebrand the podcast? 
  • [6:45] How the podcast has been changing for the last 18-24 months. 
  • [9:45] Why the name needed to change. 
  • [14:00] Pushing through resistance. 
  • [16:00] The Rock Your Brand Podcast. 
  • [20:30] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: RYB827.mp3
Category:general -- posted at: 3:00am EDT

Don’t you hate it when you get those annoying emails that practically SCREAM their products at you? When was the last time you were happy to get a telemarketing phone call? Let’s face it, the “Salesy” approach is the worst! What if there was a way to communicate with your target audience without turning them off? You’ve come to the right place! 

It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he teases some exciting news for TAS and as he gives a detailed walkthrough of a successful email he recently sent out to his brand. Make sure you have pen and paper handy for this episode - you don’t want to miss it! 

How to make a solid connection with people 

At the heart of Scott’s effective email marketing approach is a desire to really connect with people on a personal level. You don’t need to be formal with your email messages - in fact - its best to keep your emails lighthearted and fun! Using friendly banter and lingo that your target audience gets is also a critical aspect to making that personal connection. To learn more about Scott’s approach and how to get your followers to let their guard down, make sure to listen to this episode of The Amazing Seller! 

Keep it simple 

Let’s face it, the reason why most marketing fails is that the marketer doesn’t take the time to really get to know their audience. Generic and complicated emails are what drive people away - why do so many businesses continue with this outdated approach? Making a connection with people takes effort - but not much! According to Scott, the best thing you can do when writing your marketing emails is to keep your message simple. Tune into this episode of The Amazing Seller as Scott breaks down exactly what sellers like you need to write to keep your followers engaged! 

New Changes Coming! 

If you’ve been around the TAS community for very long, you know that Scott loves to change things up from time to time. Each time Scott rolls out a new change - it’s always a good one that helps sellers like you take your business to the next level of growth. Comming as soon as Monday, May 11th, Scott will be announcing some pretty big changes for The Amazing Seller podcast. Are you excited? It’s going to be an episode that you don’t want to miss! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] BIG CHANGES COMING! 
  • [4:00] An email marketing approach that works. 
  • [7:15] Scott shares an email that he sent out to his brand. 
  • [10:30] Keep it simple - an effective email isn’t as hard as you think. 
  • [16:00] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS826.mp3
Category:general -- posted at: 3:00am EDT

Is it time to re-think your business strategy? Are you doing enough to reach out to and connect with your target audience? What is holding your business back from reaching its full potential? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Dave Manley from MMA Bobblehead for an update on his brand and key lessons he has learned over the last year. This is your chance to learn from a seller just like you - make sure to have pen and paper handly - you don’t want to miss a minute of this powerful episode! 

Pulling back the curtain 

Do your followers know what you are working on right now? Have you invited your followers into your brand on a deeper level? While every brand doesn’t lend itself to a “Behind the scenes” look, for those that do - pay attention to what Dave has done! By inviting his followers to participate in the crafting, producing, and launching of each new MMA Bobblehead, Dave has created a loyal following. To hear more about how Dave keeps his followers plugged in, make sure to listen to this episode of The Amazing Seller! 

Make them feel special 

Have you ever been part of a VIP group or a special club? Remember in high school when everyone wanted to be part of the “In” crowd? What if there was a way to get that sort of effect when it comes to creating excitement for your brand? According to Dave, the best way to create loyal fans is by inviting them to be part of an exclusive insider’s group. After creating the VIP Cage Fight Club, Dave saw his customer engagement skyrocket - more to the point, Dave says that he genuinely enjoys the group he created. What would an exclusive group in your brand look like? Tune into this episode of The Amazing Seller to hear more from Dave and Scott! 

Lead with providing value 

Have you ever been in a scenario or a relationship where someone continuously asked you for something without offering anything in return? Let’s face it, no one likes to be taken advantage of – but it can feel that way when someone asks something of you without providing value in return. Don’t let that happen to you and your business! Scott and Dave encourage sellers like you to get into the habit of delivering value way before you ever make an ask of your customers. To hear more from Scott about this critical topic, make sure to tune in to this episode of The Amazing Seller! 

Take Action! 

Listening to Dave and Scott can really get you fired up and ready to take action! So what are you going to do? Are you ready to make some serious headway with your brand or will you go back to the same old routine? The truth is, if you want something you’ve never had, you need to do something you’ve never done before! Remember, you aren’t alone - Scott has created some helpful resources that sellers like you can utilize to take your business to the next level of growth. 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Dave Manley joins the podcast to give an update about his business. 
  • [7:15] Pulling back the curtain. 
  • [12:30] Why it pays to be a super-fan. 
  • [20:00] Dave explains how everything changed after his coaching call with Scott. 
  • [26:30] Brand building is the way to future-proof your business. 
  • [29:30] Providing value before you make the ask. 
  • [43:00] How Dave launched a new product during the COVID-19 crisis. 
  • [49:00] What Dave is excited about regarding the future of his business. 
  • [54:00] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS825.mp3
Category:general -- posted at: 3:00am EDT

Don’t you hate it when you can’t figure out which way to approach a critical aspect of your business? What do you usually do to solve the issue? Do you gather advice from respected sources? If so, this episode is for you! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they share their insights on building an email list. The guys go through three tactics that sellers like you can use to build an email list and grow a following for your brand. Have pen and paper ready - you don’t want to miss a minute of this powerful episode! 

Email list building works!

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you get behind the idea of building an email list. Too often sellers spend too much of their time and energy focusing on channels they can’t control - email list building is different. By focusing on and relentlessly growing your email list, you will have direct access to your target market. To learn more about using email marketing as effectively as possible, make sure to listen to this episode of The Amazing Seller! 

Contest giveaways 

Have you tried using contest giveaways to build your email list and your brand’s following? What are you waiting for? Sure there will be some people who will sign up just to get the free thing you are providing but if you play your cards right - you’ll get the right people. It all comes down to what you are giving away - you can limit who signs up by niching down what prize you give away. To hear how Scott and Chris run their contest giveaways, make sure to listen to this episode of The Amazing Seller! 

Checklist and worksheet giveaway 

While a contest giveaway sounds good, you might not have the funds to get an attractive prize that will get people to sign up. What should you do if you want to get the right people to sign up but you don’t have a ton of resources? According to Scott and Chris, the answer to consider putting together a free resource like an ebook, checklist, or worksheet. If you provide something valuable, people will respond by giving your their email list - it really works! Learn more about using an asset like an ebook to attracting the right people by listening to this episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:45] Why email marketing is so powerful. 
  • [7:15] Yes, email list building is effective! 
  • [9:00] Contest giveaways. 
  • [20:00] Why it’s a good idea to study your competition. 
  • [21:45] Scott recaps all three tactics. 
  • [23:30] Need help getting started? 
  • [27:00] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS824.mp3
Category:general -- posted at: 3:00am EDT

What is the state of the ecommerce industry right now? Is it possible to launch a successful ecommerce business in 2020 or has the ship sailed? If you are wondering what it takes to start a brand or a new aspect of your business in 2020, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he introduces an extended session of Coffee Talk where he discussed what he would do if he had to start over in 2020. You’ll want to pay close attention to this episode - Scott has some helpful tips that you don’t want to miss! 

Attention is the new currency

Over the years, Scott has been doing his best to convince sellers like you to start focusing on attracting the right attention as you build your ecommerce business. If you create the right content, you’ll bring in the right attention to your brand - then you can use that attention to build a following. What are you doing right now to improve the attention that your brand attracts? Learn more about reaching your target market by listening to this informative episode of The Amazing Seller! 

Become known as a giver! 

Don’t you hate it when you feel like someone is trying really hard to sell you something? Getting “Sold” something makes you feel like a giant target for salespeople to hit. How do people feel when you try to sell them something from your brand? Are you giving them enough value before you make your ask? Years ago, Scott learned the critical value of focusing on providing value to people multiple times before you ask them to buy something. To hear more helpful tips like this one from Scott, make sure to tune in to this episode of The Amazing Seller! 

Video works wonders 

What is your strategy when it comes to leveraging videos to expand your brand? When was the last time your ecommerce brand posted a video on any of your channels? If you aren’t using videos right now to reach others and spread your message - you are missing out on a powerful tool! Go ahead and scan your Facebook newsfeed or your Twitter feed, what do you see? Videos! Make sure your brand doesn’t get left behind as others embrace the use of video marketing - listen to this epsode of The Amazing Seller to learn more! 

Don’t let fear hold you back! 

Let’s face it, a lot of people want to fire their boss and work for themselves but too many people are afraid to step out and trying something on their own. You’ve already decided that you are ready to step out and do something you’ve never done before. Don’t let fear come creeping back in and scare you away from taking action. To learn more about confronting your fear and stepping out on your own, make sure to listen to this episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:45] What Scott is up to these days. 
  • [7:45] How Scott would start an ecommerce business from scratch. 
  • [11:45] Why grabbing your target market’s attention is so important. 
  • [14:45] Provide value! 
  • [20:30] Every time you start a new brand, act like you are starting from scratch. 
  • [29:00] Planting seeds in your market. 
  • [34:00] Create content consistently. 
  • [35:30] Leverage videos to expand your reach. 
  • [43:00] Getting over your fear of being the face of your brand. 
  • [47:30] How to launch a book for your brand. 
  • [51:30] Why Scott loves talking about reaching new audiences. 
  • [57:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS823.mp3
Category:general -- posted at: 3:00am EDT

If you rely on or base much of your business model on Amazon’s Affiliate program, chances are you have a lot of questions! How will Amazon’s recent change impact your business? What are your options going forward? Here to cover these questions and a lot more are Scott and Chris! On this episode, the guys will cover the recent change with Amazon’s Affiliate program, how sellers like you should respond, key advice for future-proofing your business, and so much more. Make sure to have pen and paper ready - you don’t want to miss a minute of this episode! 

What are you waiting for? Diversify! 

The last thing you want your business to resemble is a Jenga tower - if the wrong piece gets removed - it all comes crashing down! How do you ensure that your ecommerce business doesn’t look like a failed game of Jenga with shelved block laying all over the floor? The answer is to future-proof your business by diversifying. For years, Scott has been a huge proponent of expanding your brand and keeping it independent from any singular channel. To learn what it takes to diversify your brand going forward - make sure to listen to this episode! 

Turning change into opportunity 

Let’s face it, most people hate change. Even if you don’t like it, keeping things the way they are is predictable! If you want to get anywhere in life or business, you’ve got to be willing to embrace change - good or bad. What if there was a way to shift your mindset to see change as an opportunity? In the past, Scott saw change as a challenge and even an adversary but he soon learned to look at it a little differently. What is your relationship like when it comes to change? Are you ready to make a plan or do you need some helpful advice? Tune into this episode of The Amazing Seller to learn more about this topic from Scott and Chris! 

Tools designed for you 

If you’ve been around the TAS community for very long, you know that Scott is passionate about equipping and encouraging sellers like you. While Scott can’t sit down for a coaching call for every TAS follower - he has created resources to help you learn the best path forward for brand building. Especially during these challenging times of isolation and uncertainty - it’s helpful to hear from a voice of clarity and expertise. You can learn more about the tools that Scott and his team have developed by listening to this episode and by visiting the links located in the resources section. 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Why Chris is the “Brains” behind TAS. 
  • [4:30] Scott and Chris go over the recent change with Amazon’s Associate program. 
  • [8:20] Make sure to diversify your brand! 
  • [14:20] Looking at change as an opportunity. 
  • [17:00] What sellers should do about their Amazon Associate account. 
  • [22:10] Scott and Chris share their thoughts on how to move forward. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS822.mp3
Category:general -- posted at: 11:13pm EDT

What would it mean for your business if you could become known as the “Go-to person” in your niche market? Is there a way to pivot the direction of your business and make a more practical approach? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with his guest, Michael Stelzner. 

Michael is the founder of Social Media Examiner, author of the books “Launch” and “Writing White Papers”, and the man behind Social Media Marketing World–the industry’s largest conference. He’s also the host of the Social Media Marketing podcast and founder of the Social Media Marketing Society. In his conversation with Scott, Michael brings his seasoned and knowledgeable approach to branding and content creation. If you are ready to really dig into how to create a thriving and successful business - don’t miss a minute of this powerful episode! 

From “I have to,” to “I want to.” 

Let’s face it, building a business from the ground up is not for the faint of heart! So much of building your business revolves around tasks that you have to complete or you’ll never get anywhere. At some point, you need to make the shift from doing what you “Have to do” to what you “Want to do.” Where are you in your journey? Are you still in the “Have to” phase? What will it take for you to get to the “I want to” phase? Tune into this episode of The Amazing Seller to hear more from Scott and Michael as they discuss this important topic! 

Content is KING

If you’ve been around the TAS community for very long you know that Scott is passionate about helping sellers like you understand that content is key to a successful ecommerce business in 2020. Don’t just take Scott’s word for it! Michael has his own success story with creating content that connectes with people. 

On this episode of The Amazing Seller, you’ll hear from Scott and Michael as they explain why content is king, how niche markets work, why you should model your business off this method, and so much more. Don’t just hope your ecommerce business with succeed, learn from helpful examples that actually worked! You’ll need pen and paper for this fascinating episode – don’t miss it! 

Telling your story with your brand. 

What is the story with your ecommerce brand? Are you giving people a reason to connect with you over your competitors? If you aren’t taking a storytelling approach with your brand you could be missing out on a huge opportunity! Too often Scott hears sellers say things like “I don’t have a story to tell.” That’s not true! 

Your journey and your approach will connect with people, just give it a chance. What do you have to lose? If you want to build a following that will sustain an ecommerce business, then give Scott and Michael’s method a chance to succeed. Learn more about building a business that connected with people and sustains that connection by listening to this episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:50] Scott welcomes his guest, Michael Stelzner. 
  • [3:15] Michael opens up about his career and how he got started in ecommerce. 
  • [9:00] What happened with Michael’s project, “The Journey?” 
  • [16:00] From “I have to,” to “I want to.” 
  • [18:40] Michael talks about his validation process. 
  • [25:00] The key to everything is content marketing. 
  • [31:30] Scott and Michael examine Pat Flynn’s SwitchPod. 
  • [35:30] Telling your story with your brand. 
  • [39:40] The value of authenticity. 
  • [41:30] How to connect with Michael. 
  • [46:20] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS821.mp3
Category:general -- posted at: 11:03pm EDT

If your brand won’t support a physical product then you are in big trouble, right? Not so fast! Years ago, the rule of thumb in the ecommerce world was to find a niche market and create products that market would buy - that’s still a good recipe, just not the only one for success. 

It’s time for another informative and engaging session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he explains how sellers like you can create a thriving business through digital products, affiliate programs, and more. You’ll want to pay close attention to this episode - have pen and paper handy! 

Make sure to diversity! 

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you expand your brand. One of the best ways to expand your brand is to set it up for success from the start. As you build your brand - consider how you can connect with others in the market and even leverage those relationships to expand your brand. Not sure where to start? Don’t worry - Scott has you covered! Tune into this episode of The Amazing Seller as Scott give key advice that can help you take your ecommerce brand to the next level of growth. 

Three helpful tips from Scott

Can you really build a successful ecommerce brand without Private Label Products? Long-time TAS followers know that Scott has been a huge proponent of private label products in the past and that’s not changing. Scott is simply advising sellers to think broader about how they can use their brand to make a profit. On this episode, Scott covered three helpful questions to ask yourself as you validate your target market. 

  1. Is the market buying products on Amazon or online? 
  2. Are there digital products being sold? 
  3. Are there ads being served to your market? 

To hear how sellers like you can really drill down and focus on your target market without relying exclusively on a private label product - make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:45] Answering a question from a TAS follower like you. 
  • [4:15] Affiliate programs and adding more revenue to your business. 
  • [7:30] Stop focusing on physical products exclusively - diversify! 
  • [10:20] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS820.mp3
Category:general -- posted at: 3:00am EDT

Are you tired of stressing out about the lack of traffic to your website? Are you looking for new and innovative ways to engage your target audience? If you are ready to put in the work - you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he discusses his three steps to finding keywords to rank your website quickly. Don’t leave something as important as website traffic up to guesswork - take advantage of Scott’s tried and tested approach. Make sure you have pen and paper ready for this episode - you are going to need it! 

Is website traffic really worth all the effort? 

As you build your ecommerce business, you’ve likely heard of the need to attract and direct website traffic. What does it look like to attract the right type of traffic? How much traffic is enough? To cut through all the complexity surrounding website traffic, Scott has compiled the results of several brands that he has started over the years. Going through this data, Scott will help sellers like you see the value of getting qualified and quality traffic coming to your website. Learn more about this critical topic from Scott by listening to this episode of The Amazing Seller! 

How is your email list? 

What is the status of your email list? Has it been a while since you’ve contacted them? Has your list gone cold? Are you struggling to build an email list in the right place? Don’t worry, you are not alone! Scott has been focusing a lot of time and energy into easy to use resources that will help you build an email list. Make sure to check out the resources section at the end of this post to learn more about building a robust email list!

Creating content 

Did you know that one of the best ways to attract traffic to your ecommerce brand and to your home base is by creating sharable content? It’s true! What type of sharable content could you develop that would make your brand stand out from the competition? Would your fans respond better to a YouTube video or an ebook? Try turning that question on your brand’s followers and see what they have to say! There are so many ways to break away from the rest of the pack and help your brand shine – you just need to do the hard work to find out what would work best. Listen to this valuable episode of The Amazing Seller as Scott gives some tips and insights that you can use to help your brand succeed! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:00] Why drive targeted traffic to your website? 
  • [4:40] What is a “Home base?” 
  • [7:00] Creating content buckets. 
  • [9:00] Answer common questions! 
  • [12:30] Drilling down with keyword research. 
  • [18:00] Just get started - the growth will come. 
  • [21:00] Writing an appealing and effective post. 
  • [25:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS819.mp3
Category:general -- posted at: 10:56pm EDT

Do you ever feel overwhelmed by the mountain of tasks that you need to tackle this week? How do you avoid feeling overwhelmed and actually get your tasks done? If you are sick of seeing your dreams go unrealized year after year - this is the episode for you! On this episode, you’ll hear from Scott as he shares his hard-earned advice and insights on what it takes to cut through all of the noise and focus on what really matters. You’ll need pen and paper ready for this powerful episode - don’t miss it! 

Dump your thoughts on paper 

 

One of the best ways that Scott has found to get all of the noise and distractions cleared out is by dumping all of his thoughts out on paper. While it may sound like a simple exercise, the truth is - it works! What do you have to lose by trying? It doesn’t take much, just grab some paper and a pen and sit down with your thoughts. Soon, things will start to fill up your paper - important things and unimportant things. Worry about sorting it all out later - at first, you just want to focus on getting the thoughts from your mind to the paper. Have you tried this exercise before? How did it go for you? 

Make a plan and stick to it

 

Let’s face it, there are a ton of people out there who are trying to start something from scratch - what makes you think you’ll succeed? While there are a ton of people out there with drive, very few budding leaders have a plan. If you don’t have a plan yet, what are you waiting for? No one is going to sit you down and hand you a blueprint for success - you’ve got to figure it out for yourself! To hear how Scott put his plans in place and succeeded over time, make sure to tune in to this episode of The Amazing Seller! 

Identify your priorities 

 

If you had to list out the top priorities for the week, could you? What about your top priorities for the day? While it may sound silly - try listing out your top priorities at the top of a page each day and watch what happens. There is something about the simple act of writing down what you plan to do and what you need to get done that simplifies everything. Kick complexity and chaos to the curb and learn what it takes to embrace a thoughtful and diligent approach. Listen to this episode of The Amazing Seller to learn more helpful tips and insights from Scott! 



OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

 

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:45] Do you feel distracted? You aren’t alone! 
  • [3:15] The value of getting your thoughts out on paper. 
  • [7:00] What are your big three? 
  • [12:00] The challenge of working for yourself. 
  • [14:00] Be intentional with your time. 
  • [18:00] Never start your day answering emails. 
  • [20:00] Closing thoughts from Scott. 

 

RESOURCES MENTIONED IN THIS EPISODE

 

Direct download: TAS818.mp3
Category:general -- posted at: 3:00am EDT

What if there was a way for you to make money without sourcing a product for your brand just yet? Does that sound too good to be true? It’s not! By using programs like Amazon’s Affiliate Marketing program, sellers like you can leverage your email list and home base to publish content about other products. On this episode of The Amazing Seller, you’ll hear from Scott as he explains how to use Amazon’s affiliate marketing program to your advantage. This is a helpful episode - you don’t want to miss a minute! 

Don’t overcomplicate it!

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you see the value in creating content for your niche market. Have you started creating content yet? What are you waiting for? It may sound intimidating and scary, but it doesn’t have to be! Just start creating content like product reviews, or comparisons, or helpful tips for others in your niche. What do you have to lose? Sure, your first videos or blog posts won’t be completely polished and professional, but that’s OK. There is always room to grow and improve, but you’ve got to put yourself out there! Tune into this informative of The Amazing Seller to learn more about this crucial topic from Scott! 

Building an email list

If you had a sure-fire way to communicate with your customer base, roll out new promotions to spike your sales, and test new product ideas, would you jump on board? Of course, you would! So how’s your email list strategy working out? On this episode of The Amazing Seller, Scott and makes the case for leveraging a well thought out email list plan to build your business. While it’s not always perfect and there can be issues along the way, building an email list has proven time and time again to be one of the best ways to connect with your customers and drive sales. Hear more on this topic from Scott by listening to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] What are the best practices for affiliate marketing? 
  • [5:15] Comparing products. 
  • [9:00] How to make money using the Amazon Associate program. 
  • [11:15] Making the most of your social media channels. 
  • [12:15] Scott recaps his best practices for affiliate marketing and Amazon. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS817.mp3
Category:general -- posted at: 3:00am EDT

 

What would it mean for your business if you were able to increase your current website traffic by 235%? Does that sound too good to be true? It’s not! While these numbers aren’t easy to achieve, they aren’t impossible. On this episode of The Amazing Seller, you’ll hear from Scott as he gives an update on a case study he has been conducting. Sharing his unique approach, Scott wants more sellers like you equipped to go out there and succeed. Make sure to have pen and paper ready for this powerful episode - you don’t want to miss it! 

Traffic is KEY

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you make the shift to attracting traffic with content creation. Will all the work to attract traffic really pay off? Is it even possible for new sellers to bring in such a huge following to sustain a brand? If you are ready to put in the time, Scott has the roadmap that will help you get your business in the best position for long-term success. Pay close attention as you listen to this engaging episode of The Amazing Seller!

Scott’s tried and tested approach

While results may vary - Scott is convinced that the approach he has developed will show upward movement for sellers like you. Scott doesn’t just develop his plans and processes in a vacuum, he puts it to the test before he brings it to his TAS audience. Here is Scott tested approach that increased website traffic by 235% in 30 days. 

  1. Know your market
  2. Create content. 
  3. Use Pinterest. 
  4. Build an email list. 
  5. Start monetizing after you hit 10k - don’t do it too early. 
  6. Stay the course. 

To hear Scott break down his approach step by step, make sure you take the time to listen to this episode of The Amazing Seller - you’ll be glad you did! 

Be patient!

Let’s face it, waiting for something to grow over time is not easy! The old saying rings true, “A watched pot never boils.” The more you build up anticipation and unrealistic hope for your business to shatter expectations, the more you will be disappointed. Remember, building a thriving ecommerce business is a marathon, not a sprint. Don’t worry, your business will get there - you can’t expect success overnight! Learn more about the need for patience and much more by listening to this episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:45] Attracting the right traffic. 
  • [7:45] Creating content trees. 
  • [11:45] Content buckers. 
  • [14:00] Scott talks about using Pinterest to plan out your content. 
  • [18:00] Be patient - growth takes time! 
  • [19:30] Scott recaps his approach. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS816.mp3
Category:general -- posted at: 3:00am EDT

How has the COVID-19 situation impacted your business? Has it derailed your plans for 2020 and put your business in a state of chaos? What if there was a way to plan and prepare your business to endure this situation and come out the other end thriving? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Jeff to sit down and discuss how sellers like you can prepare your business for this difficult time we are in. You’ll want to have pen and paper close by for this powerful episode! 

Everything is up in the air 

Let’s face it, everyone is scared and no one knows how this COVID situation will all shake out in the end. Why not face your fears and assess the situation? Just because someone grabbed the snowglobe of life and turned it upside down - it doesn’t mean that you can’t hunker down and figure out your next step. If you feel like you are out of control - you are in good company! While we don’t have the power to change the situation, we can change our approach. Tune into this episode of The Amazing Seller to learn how Scott is preparing to endure this challenging time, you don’t want to miss it. 

Put plans in place! 

While you have all of this extra time at home or just freed up time due to limited public outings, why not put this time to work for your business? Take this opportunity to study your competition and do some deep dives into what makes your target market tick. Where do you need to get started today? To get some detailed plans to help you succeed, listen to Scott and Jeff’s seasoned advice on this detailed episode of The Amazing Seller! 

Don’t let fear win! 

If you’ve been around the TAS community for very long, you know that Scott is dedicated to helping sellers like you succeed in the ecommerce industry. Over the years, Scott has built a reputation on his ability to cut through all the complexity out there and deliver clear advice that actually works. Scott won’t sell you on some get quick rich scheme and he won’t have guests that do that either! Rather than play on your fears and worries about this anxious time - Scott wants to give you tools that will help you. Use this time to put fear in its place - it’s time for you to get back in the driver’s seat. Learn more about tackling fear and moving forward with a plan for success by listening to this episode of The Amazing Seller featuring Scott and his guest, Jeff! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Jeff joins Scott on the podcast. 
  • [5:45] How is the COVID-19 virus impacting the marketplace? 
  • [7:15] Jeff explains how he got started in the ecommerce industry. 
  • [15:30] Why you need a third-party warehouse connection. 
  • [20:00] Is it a good idea to do Fulfilled by Merchant? 
  • [23:00] What should you do if you are dependent on China for supplies? 
  • [27:00] Should you still launch a product right now? 
  • [30:00] Raising your product prices. 
  • [35:00] Why it’s a good idea to diversify your brand. 
  • [37:45] How to connect with Jeff and his services. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS815.mp3
Category:general -- posted at: 11:57pm EDT

How is your ecommerce business coming along? Are you right in the middle of building your business or are you just getting started? Wherever you are in your journey - you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he addresses a common question from TAS followers like you - can I start a business with ZERO money down? Scott’s short answer is, yes! Tune into this episode to hear more about getting starting and making the most of your ecommerce business - you don’t want to miss it! 

Yes, you can get started with nothing 

Too often business leaders get so fixated on the idea of coming out of the gate swinging with a fully developed brand. Even though you don’t have everything figured out with a game plan for the next 12 months - it doesn’t mean you can’t take action and get the ball rolling today. Why not start identifying your target market? Why not start creating content that your market can engage with? It doesn’t cost you any money to start writing blog posts and creating videos! To hear how Scott would start an ecommerce business with no money down today, make sure to listen to this informative episode of The Amazing Seller! 

Do your research!

Did you know that one of the best ways to start an ecommerce business is by studying the marketplace? It’s true! Too much talk has been dedicated to people who seem to make something out of nothing - but that’s not how most businesses start! If you take the time to do your research and understand what the market wants and what it will react favorably toward - that’s a recipe for success. Learn more about doing your own research to put your business in the best position for success by listening to this episode of The Amazing Seller! 

Build an email list and keep it warm 

Do you have an email list started for your brand yet? What are you waiting for? Time and time again, Scott has found that building an email list and keeping list subscribers engaged is one of the most important things you can do for your small business. Why not take advantage of the opportunity to have a line of communication with people who want to support your business and see you succeed? Learn from Scott’s expert perspective as an email list builder and so much more by tuning into this episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Can you start an online business with no money? 
  • [4:45] Manage your expectations!
  • [6:15] Choose the right market. 
  • [8:15] Content will bring your money. 
  • [10:15] Build an email list! 
  • [13:00] Commit and stay consistent. 
  • [16:00] Scott recaps how sellers like you can get started. 
  • [17:45] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS814.mp3
Category:general -- posted at: 9:16pm EDT

Direct download: TAS813.m4a
Category:general -- posted at: 8:38am EDT

Are you seeing the type of results that you had expected with your ecommerce business? What is going to do to set your brand apart from everyone else in the marketplace? On this episode of The Amazing Seller, you’ll hear from Scott as he takes his seasoned perspective and examines how a niche website gets over 470,00 visitors each month. Scott also explains how sellers like you can leverage traffic and content to bring in a profit for your business. Have pen and paper ready - you don’t want to miss a minute of this engaging episode! 

Have you validated your market? 

Do you ever feel like you are spinning your wheels when it comes to getting ahead in your particular corner of the market? What are you doing to make yourself stand out from all the other leaders vying for your audience’s attention? One of the primary reasons many ecommerce sellers run into early challenges with their brand is due to an inadequate validation process. Don’t let what happens to so many ecommerce sellers happen to you! Follow Scott’s vital advice by listing to this episode of The Amazing Seller! 

Content that connects

When was the last time you read a really compelling piece of content on the internet? Try taking a minute and breaking down what made that content stand out in your mind. Did it answer a question you found yourself asking? Did it touch on a topic you are especially interested in? If you want to make your brand stand out in the minds of people in your market - do the hard work of making content that they’ll find helpful and relevant. Discover more helpful tips about content creation and so much more by listening to this episode of The Amazing Seller!

Do your research!

Let’s face it, most sellers don’t have time to scope out and do a deep dive on all their competitors. Knowing and understanding how just one or two of your top competitors operate would be valuable information to have. Scott has a great way of taking a look at how businesses have operated over several years of operation. Why not take some time and look a little bit closer at your competition? You can hear more about taking a trip through the Wayback Machine and so much more by listening to this episode of The Amazing Seller. 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Brand Creator’s Academy. 
  • [4:20] Validating a target market according to Scott. 
  • [11:00] Leveraging old content. 
  • [14:30] Making the most of your social media posts. 
  • [17:45] Do you have digital products that will support your brand? 
  • [19:30] Taking a look back. 
  • [23:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS812.mp3
Category:general -- posted at: 3:00am EDT

Are you ready to take on the weekend and do the work necessary to help your ecommerce business grow? What are your top priorities as you build your business? If you want some solid advice from an experienced source, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he explains how sellers like you can build a thriving ecommerce business based on niche markets that include hobbies and other sectors of the market. Have pen and paper ready, you are going to need it for this informative episode!

Is brand building just for hobbies? 

While building a brand around a hobby might be an easy and low hanging fruit option for many sellers there are those who want to build a brand that is not based on hobbies. Is that even possible? Yes! You don’t have to build your ecommerce business around hobbies - it’s just a helpful starting point. If you can leverage something you know and love to grow a business, why not give it a try? Some people want to keep work and personal life separate, that’s fine - there are still plenty of opportunities in the marketplace. Tune into this episode of The Amazing Seller to learn more about this topic from Scott - you don’t want to miss it! 

Helpful examples from non-hobby niches 

If you are wondering how to build an ecommerce business in a non-hobby niche, Scott’s got you covered! Taking on a question from one of his Brand Creator Academy attendees, Scott compiled a list of four examples from leaders who successfully built their business on non-hobbies. 

  1. In-ground pool repair and help. 
  2. Health and wellness - not a hobby but something many people care about! 
  3. Providing digital products to help people prep for tests, licenses, and exams. 
  4. Bulletproof coffee and bio-hacking. 

To hear Scott expand on how each of these non-hobby niches has helped leaders build successful and thriving businesses, make sure to listen to this engaging episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Validating your target market. 
  • [12:30] Why you need to know what your market is looking for. 
  • [14:30] Creating digital products for your market. 
  • [16:45] Expanding your brand and serving your niche market. 
  • [19:40] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS811.mp3
Category:general -- posted at: 11:55pm EDT

Is your ecommerce brand bringing in enough traffic to keep your business running? Wouldn’t it be great if there was a way to boost traffic and your sales without spending thousands of dollars? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over the results of a recent case study from a seller like you. If you are ready to put in the work required to see actual change occur in your business, you’ve come to the right place! Have pen and paper ready - you are going to need it!

What does it look like to build out your brand? 

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build out your brand. What does it look like to build out your brand in 2020? According to Scott, it all comes down to driving traffic to your home base or website - from there, Scott suggests investing time and energy into growing assets like your YouTube channel. To hear Scott expand on what it looks like you build your brand in 2020 and so much more, make sure to listen to this episode of The Amazing Seller!

What are you waiting for - build an email list! 

What is the status of your email list? Has it been a while since you’ve contacted them? Has your list gone cold? Are you struggling to build an email list in the right place? Don’t worry, you are not alone! Scott has been focusing a lot of time and energy into easy to use resources that will help you build an email list. Make sure to check out the resources section at the end of this post to learn more about building a robust email list!

Steps you can take 

Would you like to know exactly what it takes to increase product sales by 73% and add 9,366 email subscribers for your brand? Reviewing some data from a TAS follower, Scott was able to identify these areas that will help sellers like you succeed in 2020 and beyond. 

  • Know your market and what they want. 
  • Present a lead magnet with a landing page for your followers to enter. 
  • Use Facebook Ads.
  • Give them more ways to enter. 
  • Follow up with your contest participants and give them a discount or some other value. 

Where do you need to start today? What are you waiting for? Put a date on your tasks and make them happen! To learn more about accomplishing your goals and so much more, make sure to listen to this episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] What does it look like to “Build out your brand?” 
  • [4:30] The advantage that building an email list gives you. 
  • [6:45] Scott sets the scene and explains the backstory of the case study. 
  • [8:30] Lead magnets and giveaways. 
  • [12:00] Encouraging your fans to share your content. 
  • [13:45] Scott recaps the steps you can take for similar results. 
  • [15:30] Is it really worth it?
  • [19:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS810.mp3
Category:general -- posted at: 3:00am EDT

Could your brand use a simple and reproducible strategy to bring people to your website at the drop of a hat? If you want a method that you can imitate in order to find similar success, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he shares a few examples of how he has attracted traffic, maintained his email list of over 35k, what it takes to bring people in, and so much more. Have pen and paper ready, you don’t want to miss a minute of this fascinating episode! 

Build your home base! 

Have you built your home base for your brand yet? What are you waiting for? Too many sellers who want to get ahead and give their business the best chance to succeed, fail to build a home base to direct their followers too. When you first get started, your home base doesn’t need to be extravagant and perfect, just make it simple and easy to use! To learn more about leveraging your home base to your full advantage, make sure to listen to this episode of The Amazing Seller! 

Tools made for you

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you succeed. Where else can you go to get a solid option that you can trust? Staying true to his mission, Scott has put together several resources to help ecomerce sellers get their brand started and standing on a solid foundation. What are you waiting for? Check out just a small sampling of the helpful resources that Scott has to offer by checking out the resources section at the end of this post. 

Scott’s special tip 

When you send out an email to your follower, are you making sure to follow up with the folks who didn’t read your first email? Why not circle back and try sending the same message but with a different subject line just to those who didn’t open the first email? When someone doesn’t respond to what you are doing, try saying it a different way! To hear more about this tip and the email that Scott wrote that got over 500 people to visit his site, make sure to listen to this episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:15] Tools made for sellers like you. 
  • [5:00] Why you need a home base. 
  • [6:30] Scott shares how one of his brands built an email list of 35k. 
  • [9:30] Writing an email that sends over 500 people to your site. 
  • [14:20] Re-targeting unopened emails. 
  • [16:20] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS809.mp3
Category:general -- posted at: 3:00am EDT

How are you holding up during this wild time we find ourselves in with the Novel Coronavirus Outbreak (COVID-19)? Are you largely unaffected or are you in a more hard-hit area of the country? Taking a rare pause from his usual Friday Ask Scott Sessions, Scott decided to take some time to explain how sellers like you can make the most of this time. Believe it or not, there are things you could be doing right now to set your business apart from all the rest. Tune into this episode of The Amazing Seller to learn more! 

Making the most out of a bad situation

Are you naturally more of an optimist or a pessimist? To put it plainly, are you a glass half full or glass half empty type of a person? Whichever comes naturally to you, if you want to make the most of a bad situation, you need to look for the positive. Looking for the positive doesn’t mean ignoring the facts and pretending you live in a different reality - it’s not letting those facts keep you down in the dumps. To learn more about making the most out of a bad situation, make sure to catch this episode of The Amazing Seller - you don’t want to miss it! 

7 ways to grow and maintain during tough times 

Let’s face it, sometimes there are moments in life when you just need a good checklist. To help clear through all of the noise and confusion out there, Scott decided to put together a helpful list of things you can do right now to put your business in a position to succeed. 

  1. Don’t panic. Take a deep breath, make sure you and your family are safe. 
  2. Focus on what you can control. Don’t worry about what you can’t control. 
  3. Build online assets. Work on your home base or digital products. 
  4. Build an email list. Don’t let your list grow cold!
  5. Connect with your market. Shot some videos or host a Facebook Live. 
  6. Don’t stop sending offers to your email list. Deliver value and a soft offer. 
  7. Identify problem areas in your life and business. 

What are you going to work on to get your business through this crisis? Do you have a list you’ve already started on? Make sure to stay connected to the TAS community as Scott continues to offer helpful resources like this list! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:40] How to be proactive in a bad situation. 
  • [3:00] Think of this as a wake-up call! 
  • [6:50] Don’t panic. 
  • [9:00] Build online assets. 
  • [13:00] Staying connected to your followers. 
  • [18:00] Don’t stop sending offers. 
  • [20:30] Identify problem areas in your life and business. 
  • [23:00] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS808.mp3
Category:general -- posted at: 3:00am EDT

What is your plan to grow your business and build a brand that will last? Do you find yourself struggling to find the funds to get things off of the ground? If so, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he shares five ways that sellers like you can bring in over $1,000 a month. Don’t worry, this isn’t some get rich quick scheme! Scott only brings you tools and tips that actually work - no gimmicks. What are you waiting for? Have pen and paper ready as you listen to this helpful episode - you don’t want to miss it! 

Flip a product 

One of the best ways for eager entrepreneurs to get started is by holding a garage sale. Yes, seriously! While it might sound crazy, the truth is, there could be a couple of hundred or even a couple of thousand dollars in unused items sitting in your basement or garage. Why not take a look at what you don’t need anymore and post it for sale on Ebay, what do you have to lose? To hear how this approach helped Scott get his business off of the ground, make sure to listen to this episode of The Amazing Seller! 

Retail arbitrage 

Have you ever heard of the term, retail arbitrage? It’s basically the strategy of finding items for sale or below retail value and then posting them online for a profit. You can do this in big ways or small ways - the best way to get started is by looking at the clearance section at your favorite retail store. While Scott doesn’t encourage this practice for a long term strategy, it can be helpful as you raise the funds to start your brand. Learn more from Scott about retail arbitrage and so much more by listening to this episode of The Amazing Seller!

Create a small digital product or charge people for your expertise 

Did you know that someone out there will pay you money to create something or share your knowledge on a specific subject? It’s true! From Etsy and Ebay to Udemy - more and more platforms are popping up online that connect people to artists and experts. If you want to build up some extra cash while you start your business, why not consider selling a digital product or your expertise? If you aren’t sure what you might be able to offer, listen to this episode of The Amazing Seller as Scott shares some helpful examples. 

Monetize traffic you already have 

Do you already own a blog or website? What about a YouTube channel, Instagram channel, or an email list? If your answer is yes, you have an asset you can leverage to make more money. While you likely won’t get rich off of turning on ads on your website or blog, you can certainly earn some extra income for your growing business. You don’t have to guess what this step in the process might look like, Scott has a whole strategy! Make sure to check out the link to brand creators located in the resources section at the end of this post. 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Build your business with a side income. 
  • [4:30] Flip a product. 
  • [11:15] Try retail arbitrage. 
  • [13:00] Create a small digital product to sell. 
  • [16:45] Charge people for your expertise. 
  • [20:30] Monetize traffic you already have. 
  • [24:00] Scott recaps all five ways to make a side income. 
  • [27:45] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS807.mp3
Category:general -- posted at: 1:48am EDT

Did you know that one of the best ways to avoid mistakes is to learn from the mistakes and failures of others? Don’t fall into the same avoidable traps that other small businesses have faced over the years! On this episode of The Amazing Seller, you’ll hear from Scott as he goes through nine reasons small online businesses fail. In his signature style, Scott also shares some helpful examples that sellers like you can relate to - have pen and paper ready, you don’t want to miss a minute of this informative episode 

Freedom!

Do you remember that scene from Braveheart with Mel Gibson? With his face painted in war color blue, the hero shouts the one-word rally cry, “Freedom!” While their battle was against a terrible and oppressive government - many feel that way about the traditional workplace today! 

For many small business owners, that scene resonates because freedom is the main reason many go into business for themselves. How do you make sure your newly found freedom doesn’t become some money pit that you never recover from? Tune into this episode of The Amazing Seller as Scott shares his expert insights that will put you on the path to success. 

9 Reasons Small Online Businesses Fail 

Have you heard that saying, “Those who don’t study history are doomed to repeat it?” Don’t fall for obvious mistakes that you can easily avoid by learning from others! If you’ve been around the TAS community for very long, you know that Scott is a naturally curious guy. Following his curiosity, Scott found some helpful information from Small Biz Trends featuring nine reasons small online businesses fail. Avoid these mistakes! 

  1. Failing to know your market. 
  2. Running out of cash to run the business. 
  3. Don’t hire someone just because - hire the right people! 
  4. Let the competition grow unchallenged and unnoticed. 
  5. Pricing and cost issues. Know your price point and margins. 
  6. Create a product that is not user friendly. 
  7. Create a product without a business model. 
  8. Practice poor marketing. 
  9. Low-quality customer service. 

Is your business in danger of committing any of these deadly business mistakes? Which ones do you need to look out for? Tune into this episode of The Amazing Seller to hear Scott expand on this list and so much more! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Creating freedom and working for yourself. 
  • [4:40] Scott shares a story about a couple who built a business and sold it. 
  • [10:00] 9 Reasons small online businesses fail. 
  • [16:15] Keep an eye on your competition! 
  • [19:30] Don’t create a product dependent business! 
  • [23:00] Scott recaps all 9 reasons small online businesses fail. 
  • [25:30] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS806.mp3
Category:general -- posted at: 3:00am EDT

Are you fired up and ready to charge into the weekend with a sense of direction and purpose? What do you need to focus on in this phase of your business? If you are looking for help that will get you headed in the right direction - you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he explains how to make the right ethical decisions, what it takes to stay in Amazon’s TOS when it comes to insert cards, and so much more. You’ll want to pay close attention to this powerful episode - don’t miss it! 

What is your goal? 

Wouldn’t it be great to have a ton of people on social media sharing pictures of your product? One of the best ways to get your product featured is by growing your brand’s following. If you want to build your brand while selling your product on Amazon, you also need to honor their Terms of Service (TOS). When you consider sending insert cards to your customers, you need to make sure you aren’t directing them away from Amazon and directly to your store. Amazon wants to see sellers provide value and assistance to the buyer - so deliver! To hear more about growing your brand’s following, make sure to listen to this episode. 

Making the right choice 

How do you judge between what’s right and what’s wrong and the good from the bad? Some people follow their faith, other’s are more focused on making the most of their life, whatever you believe, you need to have a moral center that will help you make difficult decisions. One helpful tool to get a gauge on what is the right choice to make is to ask yourself, “Does this pass the mom test?” Would the decision that you are going to make be ok with your mother? Let’s face it, we all want to make our mother’s proud - why not run your business the same way? To hear more helpful insights like this one from Scott, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Question: Is it ok to ask buyers to post pictures of their product on social media via insert cards? 
  • [9:10] How to make the most of an insert card. 
  • [12:00] Closing thoughts. 

LINKS MENTIONED IN THIS EPISODE

Direct download: TAS805.mp3
Category:general -- posted at: 3:00am EDT

Wouldn’t it be nice if you had more traffic coming to your website than you know what to do with? It sounds like a great problem to have! While it might sound impossible, there is a way to boost your numbers and get more people connected to your brand. On this episode of The Amazing Seller, you’ll hear from Scott as he walks through his new brand, the traffic numbers they’ve been able to attract, what he plans to do with his increased traffic, and much more. Make sure to have pen and paper handy for this powerful episode - you don’t want to miss it! 

A tried and tested approach 

If you’ve been around the TAS community for very long, you know that Scott is a passionate and fired up guy. What really fires Scott up more than anything else is sharing helpful tips and insights that empower sellers like you to succeed. Avoiding the shiny and sexy approach that many ecommerce gurus adopt, Scott would rather establish a relationship and help people in a more meaningful and intentional way. Don’t leave it all up to guesswork or take the advice from some random guy who shot a video in front of a Ferrari - tune into this episode of The Amazing Seller to hear from Scott! 

Scott’s five tips to increase traffic to your site 

Scott doesn’t want to see sellers like you scrounge around the internet cobbling together an approach from five different experts. Why not take some time and adopt Scott’s method, what do you have to lose? Scott has seen real results and wants to share what he’s learned with serious and committed sellers like you. 

  1. Identify your market and figure out what content your m
  2. Post-question-based content. 
  3. Build an email list. 
  4. Send weekly emails. 
  5. Focus on writing more posts and then repeat all previous steps. 

To get a full breakdown of Scott’s approach and so much more, make sure to listen to this episode of the Amazing Seller! 

Be patient, play the long game!

Did you know that by following Scott’s tried and tested approach, you could be rolling in the MILLIONS next year? NO! While Scott is quick to point out that anything is possible, the truth is, he is not out to sell you a get rich quick scheme. If you want to succeed in the ecommerce industry in 2020, you’ve got to be willing to put in the hard work and time needed to succeed. Are you ready to ditch the shortcuts and less than ethical business practices? If yes, listen to this episode of The Amazing Seller to learn more from Scott! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:15] The story behind Scott’s impressive results in his new brand. 
  • [9:00] Scott reveals the numbers and traffic for his new brand. 
  • [19:30] Scott’s five steps to increase traffic to your content site. 
  • [22:15] Be patient, growth will come. Play the long game! 
  • [26:00] Scott recaps his approach and offers some closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS804.mp3
Category:general -- posted at: 3:00am EDT

What is the state of your ecommerce business? Are you excited about the possibilities or are you worried about your future? Scott is here to help you peel back all the complexity and get to the heart of what makes a business succeed. On this episode of The Amazing Seller, Scott walks through a recent Mastershop he held with two business leaders at his new lake house. From obvious changes to ones that you might not have thought about before, you’ll want to have pen and paper handy for this powerful episode - don’t miss it! 

Scott’s Five Takeaways 

Did you know that one of the best ways to set your brand up for success is by learning from other business leaders who learned and adapted their approach along the way. You don’t have to make the same mistakes and face the same challenges that other sellers faced - learn how to set your ecommerce business up for success by listening to this engaging episode with Scott. After spending time with ecommerce sellers like you, Scott had several takeaways that he belives will help business leaders like you. 

  1. Big numbers don’t mean big success. 
  2. Keep your businesses separate! 
  3. Have clean financial books. 
  4. Focus on diversifying revenue and product streams. 
  5. Get a patent. 

Where are you on your journey? What do you need to start working on today? Hear Scott expand on each of these takeaways and so much more helpful information by listening to this episode of The Amazing Seller!

Focus on the basics! 

If you’ve been around the TAS community for very long, you know that Scott is a fan of simple and easy. Too many business leaders get caught up in the weeds and fail to seek through all the challenges to focus on what really matters. Don’t let overwhelm and worry rob you of your success and joy as you build your ecommerce business. Find out how Scott was able to keep his eye on the prize and make his dreams a reality by listeing to this inspiring episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:15] Why Scott loves helping sellers unlock the growth of their brand. 
  • [9:00] Diversification makes your brand more profitable. 
  • [11:50] Make sure you have clean financial books. 
  • [15:00] Get a patent for your product! 
  • [16:30] Focus on the basics. 
  • [18:00] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS803.mp3
Category:general -- posted at: 12:24am EDT

How are your plans for the weekend shaping up? Are you ready to get some much-needed rest from the workweek or are you utilizing the weekend to get your business off of the ground? Wherever you are on your journey so far, it’s always helpful to get an outside perspective. It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares some tips and examples from Facebook marketing success stories. Make sure to have pen and paper ready, you’ll need it for this informative episode! 

An example you can use to drive traffic!

If you’ve been around the TAS community for very long, you know that Scott likes to break things down so everyone who listens to him can understand the information. Drawing from his success engaging with new communities on social media, Scott wanted to share a helpful example that sellers like you can follow to drive traffic on your social media channel. 

  1. Have your target audience create content for you! Ask them. 
  2. Engage with your audience - ask them questions, reply to their comments! 
  3. Drive people from your email list to your Facebook Page. 
  4. Spotlight your community - they want to be recognized. 

Are you ready to see how your social media community will respond? What steps are you going to take to start engaging with your target audience? To hear Scott expand on this example and so much more, make sure to listen to this episode of The Amazing Seller!

Build on what works

Never one to take success for granted, Scott wants sellers like you to consider throwing some fuel into the fire even when it’s roaring hot. If something is giving you good results, keep directing resources to there! Putting the pedal to the metal, Scott has a great way to build on the success of his social media engagement effort. 

  1. Do the same effort, once a month. 
  2. Choose the top three pictures from your post and repost them. 
  3. Have your community vote for the winner and then give away a free item.
  4. Announce the winner on your Facebook Page. 
  5. Rinse and repeat. 

One of the best things about connecting with a robust community like TAS is the wonderful assets and tools that are readily available. Tune into this episode of The Amazing Seller to hear more from Scott as he goes into further detail about engaging with your followers on social media! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:40] Channels will change, that’s ok. 
  • [7:00] Scott’s Facebook engagement tip. 
  • [10:00] To get more reach you need more engagement. 
  • [11:30] A helpful social media engagement example. 
  • [15:20] Scott’s five-step Facebook marketing strategy. 
  • [18:30] Recapping the episode and closing thoughts.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS802.mp3
Category:general -- posted at: 3:00am EDT

Are you concerned about the ecommerce industry and what the future might hold for sellers like you? If you aren’t sure where you should focus your business efforts going forward, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he takes time to walk through the good and the bad of selling on Amazon in 2020. If you are considering making any changes to your business, make sure to take time and listen to this informative episode of The Amazing Seller! 

Make sure to diversify your brand! 

How would you respond if you woke up one morning to find that your Amazon account was closed down? Would you be devastated or would you quickly spring to action and start putting your plan B into effect? For too many ecommerce sellers, failure is just one bad email from Amazon away. What if there was a way to future-proof your business and set yourself up for long-term growth? Tune into this episode of The Amazing Seller to hear more about how sellers like you can chart the best course for success!

Why it’s a good idea to sell on Amazon 

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you cut through all the complexity and find out how to make money selling products online. In 2020, is it still a good idea to sell products on Amazon? Is it profitable? According to Scott, the answer is, it depends :) 

There are a ton of helpful advantages that you get just by using a massive platform like Amazon. From converting shoppers to buyers, streamlining the buying experience, and obsessing about the customer there are several ways Amazon makes life easier for sellers. To hear Scott expand on this topic and more, make sure to listen to this powerful episode of The Amazing Seller!

The challenges of selling on Amazon 

Why take your product somewhere else instead of doubling down and tightening the margins to stay competitive on a massive ecommerce platform like Amazon? Is it even possible to sell products successfully while avoiding Amazon? If you are worried about putting all of your eggs in the Amazon basket, this is the episode for you! 

While it can make life so much easier selling on Amazon, the truth is, you are only really doing Amazon the favor. What incentive does Amazon have for helping sellers like you succeed? If you want to succeed, you have to do it on your own! Don’t get lulled into a false sense of security just because your product is selling well on Amazon. To learn more about protecting your business, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] How secure is your business? Scott shares several examples
  • [11:45] The good news about Amazon. 
  • [16:00] The bad news about selling on Amazon. 
  • [26:00] Scott recaps the good and bad of selling on Amazon in 2020. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS801.mp3
Category:general -- posted at: 3:00am EDT

This is it - episode #800!! 

Through all the ups and downs, you’ve journeyed with Scott to (or you just joined us for) another milestone in the life of The Amazing Seller! To mark this special occasion, Scott is taking a moment to take a look back at the journey so far. On this episode, you’ll hear Scott as he explains how he went from the Amazon guy to brand building coach, speaker, and author! 

It’s worth it after all of the hard work it takes to reach a milestone to reflect on what worked, what didn’t, and what the plan is going forward. Pay close attention, you don’t want to miss a minute of this powerful and celebratory episode! 

KISS

Have you heard of that old saying, KISS? It stands for Keep It Simple Stupid. 

While that saying doesn’t’ sound very nice, it does cut to the heart of what Scott is trying to do with the TAS brand. For too long, Scott saw sellers like you get really excited about the prospect of becoming their own bosses and starting their own businesses only to have their hopes dashed when they saw how complicated it would be. Following his passion to help average people like him, Scott started TAS to take people on a journey as he started a brand selling products on Amazon. Before long, TAS took off and has since produced workshops, meetups, live events, and so much more. Unfortunately, with growth complexity often comes around to tag along. 

Getting down to what really matters

TAS soon went through a growth phase, offering solution after solution by meeting the needs of the growing seller community. While Scott loved helping sellers improve their businesses with the podcast and other tools, what he really enjoyed was getting to know people and helping them up close. While he never thought he would ever host a conference, Scott did just that in 2019 with the Brand Accelerator Live event. Scratching this itch also involved writing a book, “The Take Action Effect” and launching a new program to help brand creators. 

Five helpful tips from Scott

As you can tell, Scott’s been on quite the journey over the years. Keeping with the spirit of The Amazing Seller and all the wonderful tools he’s developed over the years, Scott also wanted to give you five helpful tips he learned that will help you succeed. 

  1. Figure out your “Why” - what is it that keeps you motivated in life and business? 
  2. Be open to adapt and change. Don’t be afraid to make a pivot!
  3. Don’t compare yourself to others! 
  4. The core principles of building a business don’t change. 
  5. Keep things simple and always remember you “Why!”

There you have it! After all of these years and all these 800 episodes of value Scott wanted to take a good look back in the rearview mirror. He’s not going anywhere anytime soon and neither should you! There are a ton of more helpful episodes and resources just around the corner. Learn more about Scott’s journey over the years by listening to this inspiring episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Celebrating a milestone and making an impact.
  • [12:00] Getting known as the “Amazon guy.” 
  • [16:00] Monetizing the brand and shifting toward branding building. 
  • [25:10] Creating Brand Accelerator Live. 
  • [28:15] Simplifying the TAS Brand. 
  • [31:30] Revisiting the “Why.” 
  • [33:40] Scott shares five helpful lessons he has learned over the years. 
  • [38:30] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS800.mp3
Category:general -- posted at: 2:12am EDT

Where is your ecommerce business headed? Are you going in the right direction and achieving all of the goals you had set? Do you need a little push in the right direction? Don’t worry! Scott is here to help answer questions from sellers like you - it’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he explains why traffic is the new currency, how to use a helpful ninja tip, as he answers a question from a TAS follower like you, and much more. You’ll want to pay close attention to this helpful episode! 

Send traffic to Amazon or no? 

As you build your brand and watch the traffic take off, you might be tempted to consider redirecting any external traffic back to your website, but is that a good idea? According to Scott, the answer is, it depends :) 

If you want to make your life a little easier, it is a good idea to have Amazon fulfill your orders. At the end of the day, it all depends on your goal. Do you want to pay a little extra to have Amazon take care of fulfillment or do you want to squeeze every last bit of profit so you can increase your margins? Tune into this episode of The Amazing Seller to hear Scott expand on this critical topic and so much more! 

Work smarter, not harder!

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you find ways to work in a more efficient manner. Yes, you will need to hustle and work hard to make your goals a reality but you don’t need to always work harder sometimes it is best to look for the smarter way forward. 

The TAS community along with all of the resources have been created for sellers like you to go further with the tools you need to succeed. If you are ready to take your ecommerce business to the next level of growth, make sure to listen to this episode of The Amazing Seller as Scott shares more tips and insights you can use! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:50] Traffic is the new currency. 
  • [3:20] Should I stop sending traffic to Amazon for sales?
  • [5:30] Scott’s ninja tip. 
  • [9:00] Work smarter, not harder! 
  • [12:40] Closing thoughts.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS799.mp3
Category:general -- posted at: 4:38pm EDT

Direct download: TAS799.m4a
Category:general -- posted at: 8:33pm EDT

What would it mean for your business if you could free up your mental capacity to focus on what really matters in the life of your business? Does it sound too good to be true? It’s not! On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Chris to discuss the topic of business growth. In their conversation, the guys explain how they’ve learned to chunk down their priorities, identify their primary motivations and goals, helpful tips they’ve learned along the way, and so much more. If you are ready to take your business to the next level of growth, this is the episode for you! 

Diversity your brand!

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you future-proof your business. One of the best ways you can future-proof your business is by diversifying your brand’s assets. Think about it this way, if the platform your business uses like Amazon or Walmart shuts you out tomorrow - would your business be able to survive? Scott stresses the value of planning for the worst-case scenario by building up your assets like email lists and social media channels. To learn more about diversifying your brand and so much more, make sure to listen to this episode of The Amazing Seller! 

Don’t get stuck comparing

Did you know that one of the worst habits you can fall into as a business leader is comparing yourself to others? It’s true! Too often leaders like you look to their peers, not for motivation but competition. What good will it do your business to keep up with the trends in other industries? If you want to be successful, focus on what your niche market needs and your brand will be in good shape. Remember, the grass always looks greener on the other side of the fence, so make sure you are watering your side. To learn more about avoiding the comparison trap and other helpful tips, make sure to listen to this episode of The Amazing Seller!

Scott’s challenge

As Scott is fond of saying, it’s time to, “Take Action!” Don’t let this be just another episode where you listen to Scott and Chris’ helpful insights but you don’t put anything into action. Let this one be the one where things change and you make a step in the right direction! To help you get started, Scott has a challenge for TAS followers like you. 

This week, take an hour with pen and paper handy and mentally walk through your business. What is working well? What needs attention? What do you need to change? Once you’ve sorted through what works and what doesn’t in your business, ask yourself this question, “If I had a magic wand that could make one problem disappear, what would it be?” 

Once you’ve answered your question, you’ve found your primary target to address! Tune into this episode of The Amazing Seller as Scott expands on this helpful exercise and so much more, you don’t want to miss it! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] Chris joins Scott on this episode. 
  • [5:30] The danger of putting all of your eggs in one basket. 
  • [9:15] Don’t compare yourself to everyone else! 
  • [13:00] Write out your “Why” and set your goals. 
  • [20:00] Setting yourself up for long-term success. 
  • [24:00] Scott’s challenge. 
  • [25:45] Closing thoughts from Scott and Chris. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS798.mp3
Category:general -- posted at: 3:00am EDT

Are you ready to get your ecommerce brand up and running? Do you find yourself going back and forth between several different approaches to building your brand? Scott and Chris are here to help sellers like you cut through all the complexity and get to the heart of what really matters - building a successful business! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over several methods you can use to create content and reach your target market. The guys aren’t just making this stuff up - they’ve put their money where their mouth is! Have pen and paper ready, you don’t want to miss a minute of this engaging episode! 

The expert

How do you take your passion for rock climbing or bass fishing and leverage that knowledge to build a brand? Is there a way to convey and use the knowledge you’ve accumulated over the years to grow a following? According to Scott and Chris, the expert method is an excellent way to build an ecommerce business. By utilizing the specialized knowledge you’ve gathered from your personal or professional life, you can position yourself as a subject matter expert. The expert method isn’t a permission slip to be a jerk - you can be knowledgeable and humble! Learn more about this effective method by listening to this episode of The Amazing Seller! 

The novices’ journey

Are you completely new to coin collecting? What about dieting? One powerful way to connect with your target audience is by inviting them along for the ride as you dive deep into a niche that you are new to. Let’s face it, no one likes feeling like they are out of their element - imagine that someone came alongside you and admitted that they don’t’ know what they are doing either but that they’d like to figure it out with you. By making that subtle shift toward solidarity you can gain your follower’s trust and bring them along for the ride. Tune into this episode of The Amazing Seller as Scott and Chris expand on this method and so much more! 

The reporter

Are you a naturally inquisitive person? There are some people out there who get so hooked on an idea or a concept that they will continue to pull that thread until they are satisfied. If this sounds like you, the reporter method might be the best fit for you! As a “reporter” you get to play the role of answering questions and discovering the niche market possibilities while bringing your audience along for the ride. Scott has developed a hybrid approach with TAS that leans heavily on the reporter method. To hear Scott explain how this approach has been successful with TAS, make sure to listen to this helpful episode! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:20] How to create content if you are a subject matter expert. 
  • [5:00] The novices’ journey - invite them along! 
  • [10:20] The reporter’s method. 
  • [14:00] Scott and Chris recap all three methods. 
  • [17:30] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS797.mp3
Category:general -- posted at: 3:00am EDT

Are you knocking down obstacles and achieving your goals for your ecommerce business? What do you need to do to put your business in the best position for success? If you need a push to get some momentum, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he digs deep into the question of how to stay motivated when things are going as you had hoped. This is a critical episode that you’ll want to bookmark, don’t miss it! 

Isn’t it all about luck? 

How do you grow a business from the ground up? What is it that makes some businesses succeed and thrive while others fizzle out and go under? Does it all come down to the luck of the draw, or is there something you can do to succeed? According to Scott, you have to say in the game and follow the right advice! Sure you are going to mess up and fail, but it doesn’t have to knock you out - get back up and try again. To hear more about what it takes to persevere and come out the other side, make sure to listen to this episode of The Amazing Seller! 

Staying motivated 

Have you ever trained to do something extremely difficult? Maybe for you, it was a marathon a big sports event, a performance or an exam. How did you feel after it was over? Did you prepare enough to succeed, or did you crash and burn? If you want to keep yourself locked in and headed in the right direction, Scott has some helpful tips. 

  1. Identify the result you are looking for. 
  2. Create smaller wins you can achieve. 
  3. Stay focused and consistent. 
  4. Have realistic expectations. Don’t dream too high here - make it achievable. 
  5. Continue to take action every single day! 

What tips that Scott shared do you need to start practising? How will you make this year a year of results in your life and business? Scott doesn’t want sellers like you stuck out there all alone - he put much of his hard-won wisdom into the form of resources. You can check out all of the TAS resources at the end of this post in the resources section. If you are ready to put in the time and effort required to succeed, listen to this helpful episode of The Amazing Seller to get started!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Isn’t success all about luck? 
  • [9:45] You’ve got to be committed! 
  • [16:45] Scott shares 5 ways to stay motivated. 
  • [21:30] TAS resources you can use and closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS796.mp3
Category:general -- posted at: 10:13pm EDT

Do you think your ecommerce business would have a better chance at success if you could get more people to read and engage with your emails? Imagine what it would be like to have thousands of people reading about your brand on a weekly basis! On this episode of The Amazing Seller, you’ll hear from Scott as he shares helpful tips he has learned regarding email marketing, how to keep your followers engaged, what it takes to grow your email list, and so much more. If you are ready to but in the time and effort to grow your email list, this is the episode for you! 

Make sure the right people are on your list! 

Wouldn’t it be nice to send a message to thousands of people with just the click of a button? Sure it would but they’ve got to the right people! What good would it do to send a bunch of emails about surfing to people who live in the mid-west? Don’t fall for cheap tricks like buying an email list - just take the time to build one with people who will be interested in your brand. From giveaway contests to engaging in the community you want to market to - earing your way in is a lot better than buying your way in. Hear more about this critical topic by listening to this episode of The Amazing Seller! 

Scott’s 5 Email Marketing Tips 

While you could figure out the best email list building strategy by trial and error, why not learn from someone who’s made a few mistakes and learned along the way? As he built his ecommerce business over the years, Scott has stumbled upon learned some valuable tips when it comes to building an email list. 

  1. Warm-up your email list by sending goodwill emails. 
  2. Create a great subject line that draws people in.
  3. Send your emails consistently. Set a schedule and stick to it! 
  4. Use text-based emails. Don’t try to use all the bells and whistles.
  5. Send an email to the people who didn’t open your initial email. Follow up is key!

Have you tried any of Scott’s tips before? Which ones do you need to start implementing in your ecommerce business today? Make sure to listen to this episode of The Amazing Seller as Scott expands on each of these tips and so much more! 

Bonus tips! 

If you’ve been around the TAS community for very long, you know that Scott is passionate about resourcing ecommerce sellers like you. From live events and books to ebooks and other resources, Scott wants to pass on the helpful tips and lessons he has learned over the years. In addition to his five email marketing tips, Scott also wants to share some bonus tips. 

  1. Send an email in the beginning with no links or asking them to reply. 
  2. Use the “P.S” in your email to offer products or links. 
  3. Limit your call to action to one or two max. 
  4. Keep your messages short and to the point. 
  5. Make sure you have solid web servers! 

These tips are just a peek at the ton of insights and lessons you’ll learn if you keep taking Scott’s advice. What are you waiting for? Check out some additional resources that Scott has for sellers like you located in the resources section at the end of this post! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:15] How did you build your email list? Don’t buy one! 
  • [9:20] Warming up your email list - start sending goodwill emails. 
  • [14:00] Craft a great subject line. 
  • [18:00] Send your emails consistently. 
  • [20:20] Use text-based emails. 
  • [24:00] Send an email to the people who didn’t open your initial email. 
  • [29:30] Scott’s five bonus tips.
  • [31:40] How to use the “P.S” 
  • [33:50] Why good web servers are critical. 
  • [36:40] Resources you can use.
  • [38:20] Scott recaps all five tips. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS795.mp3
Category:general -- posted at: 3:00am EDT

How do brands like Bullet Proof grow from a little known startup to become a massive leader in the ecommerce industry? What is your plan to grow your brand and build a reputation for yourself? On this episode of The Amazing Seller, you’ll hear from Scott as he examines the Bullet Proof method of brand building and expansion. As Scott walks through the Bullet Proof method, pay close attention - he’s got several tools and resources that you’ll want to follow up on as you develop your strategy. Make sure you have pen and paper ready, you are going to need it for this engaging episode! 

Learning from good examples

As you plan your strategy for building an ecommerce business, where do you look for inspiration? Are you just making it up as you go or are you looking to other leaders who have pioneered the way forward? While Scott is as experienced and successful as most ecommerce leaders, he is also a constant learner. Harnessing his desire to learn more, Scott has compiled a helpful review of how BulletProof has built its brand over the years. Don’t just take Scott’s word for it when it comes to brand building strategies - learn more on this informative episode! 

Telling a story with your brand

When was the last time you really found yourself connecting with a brand? Let’s face it, brands are not usually personal and engaging but that narrative is quickly changing within the ecommerce industry. People connect with people, not brands. If you want to get people connected and invested in your brand, you need to give them a story. If you don’t have a story to tell with your brand, it might be a good idea to take a step back and rethink your approach. Learn more about the value of telling a compelling story with your brand by listening to this episode of The Amazing Seller! 

How to generate massive website traffic

If you’ve been around the TAS community for very long, you know that Scott is passionate about breaking complex topics down into easy to follow processes. Here is a simple breakdown of the Bullet Proof approach that Scott has observed. 

  1. Research your target market on Google and YouTube. 
  2. Create three content buckets. 
  3. Do light keyword research and chose the type of content you’ll create. 
  4. Post content consistently. Commit to the process.
  5. Start choosing more competitive keywords and use the content tree method. 

Where are you in your ecommerce journey? Which step do you need to pay attention to this week? Tune into this episode of The Amazing Seller to hear Scott expand on each of these steps and a lot more! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] What drew Scott to Bulletproof Coffee. 
  • [8:00] How to create the right content for your brand. 
  • [11:00] Bringing people into your brand. 
  • [12:30] Validate your market! 
  • [14:45] Don’t overcomplicate the validation process. 
  • [17:15] Create three buckets of content. 
  • [19:50] How are you going to deliver your content?
  • [23:00] Be consistent. 
  • [24:45] What is a content cluster? 
  • [26:50] Scott recaps the best way to attract traffic. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS794.mp3
Category:general -- posted at: 11:45pm EDT

Is your ecommerce business firing on all cylinders? Have you been hard at work all week or are you creating time to work on your business over the weekend? If you are looking for helpful tips and insights that will fuel your rise to the top - you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he goes over his approach to getting the most out of your workday. Don’t just let your day, week, and month happen to you, put a plan together! Have pen and paper ready for this informative episode - you don’t want to miss it. 

Focus on what will move the needle 

Do you have a clearly defined idea of what needs to happen in your business to take it to the next level of growth? Too often business leaders like you have all the best intentions but they get sidetracked with all the things they could be doing and they fail to focus on what they need to be doing. If you haven’t already, take the time to identify key steps you need to take to move the needle on your ecommerce brand building journey. Once you’ve figured out what you need to do, the rest of the process will make a lot more sense. Learn more from Scott about this critical topic by listening to this episode of The Amazing Seller! 

How to get more out of your business 

Over the years, Scott has collected a ton of helpful tips and lessons from fellow ecommerce leaders and business owners. Always seeking to up his game, Scott decided to implement some of the best ideas he has learned over the years and the results can speak for themselves. Now, Scott wants to share some of the hard-fought lessons he has gathered over the years and share it with you! 

  1. Take an hour and identify the top priories in your business. What are the obvious next steps? Chunk it down!
  2. Create a weekly task list and choose only three tasks - don’t cheat! You can make a brain dump off to the side. 
  3. Schedule your time. If it doesn’t get scheduled, it doesn’t get done! 

Are you using a version of Scott’s helpful tips? Do you have your own productivity tips to add? Make sure to chime in and join the conversation! 

Bonus tip!

Don’t go just yet, Scott has a critical bonus tip that you don’t want to skip! 

While social media is a great tool and a wonderful way to connect with people you don’t see all the time, it can also destroy your productivity. Don’t let the algorithms keep sucking your time and productivity away from you! If you want to stay connected on social media for personal or professional reasons, that’s fine but you need to schedule it and stick to it. 

Stop looking on social media randomly, your business will thank you for it! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:40] Focus on what will move the needle. 
  • [5:30] How do I get more done on my business?
  • [10:00] Identify the top priorities in your business. 
  • [12:15] Create a weekly task list. 
  • [14:20] What does your schedule look like? Plan it out! 
  • [18:20] Scott’s bonus tip. 
  • [20:45] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS793.mp3
Category:general -- posted at: 10:14pm EDT

What will it take for your ecommerce brand to reach and connect with new followers on social media sites like Facebook? Is there a tried and tested approach that sellers can use to increase engagement on their social media channels? On this episode of The Amazing Seller, you’ll hear from Scott as he gives an update on Facebook fan pages, explains how to warm up a cold Facebook fan page, what it takes to use your Facebook fan page in an effective manner, and so much more. You’ll want to pay close attention to this informative episode - don’t miss it! 

Don’t forget about the tools in your toolbox!

Let’s face it, life isn’t always neat and simple - especially when you are a small business owner! What do ecommerce sellers like you need to do to stay ahead of the competition? Make sure you use every tool in your toolbox! Too often Scott encounters ecommerce sellers who have built an email list or gained a following on their Facebook fan page only to let those contacts grow cold. Don’t keep your fans wondering when you are going to show up. Commit to showing up on a regular basis and delivering value and watch what happens! Tune into this episode of The Amazing Seller to learn more about this critical topic from Scott! 

Warming up your Facebook Page

Has it been a while since you last posted on your Facebook fan page for your ecommerce brand? What should you post to reconnect and get people to engage with your brand? After hearing from sellers like you, Scott has come up with some helpful tips to get your followers to engage with your brand on Facebook. 

  • Ask a question. 
  • Invite people who comment to “Like” your page. 
  • Share links or articles that are relevant to your brand. 

Learn even more helpful tips and insights like this from Scott by listening to this powerful episode of The Amazing Seller!

Facebook Page Strategy 

Is there a Facebook page strategy out there that actually works? How can sellers like you not only reach but engage their followers on Facebook? According to Scott, the strategy he uses delivers real results - but it will require some hard work! 

  1. Create a Facebook Fan Page. 
  2. Create a daily schedule and post one new thing each day. 
  3. Engage with your followers - like comments and replies! 
  4. Send a link to your Facebook post to your email list. 
  5. Rinse and repeat steps 1 - 4! 

Do you want to go even further with this Facebook page strategy that Scott has laid out? Scott’s got you covered! Make sure to check out the resources section at the end of this post to learn more about engaging your followers and expanding your brand! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] What is going on with Facebook Fan Pages? 
  • [10:15] How to warm up your fan page. 
  • [17:15] A strategy you can use to engage your fan page. 
  • [23:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS792.mp3
Category:general -- posted at: 3:00am EDT

Can you really create an ecommerce brand that makes money and can give you a good return on investment? How can sellers like you compete with some of the big names on the ecommerce marketplace? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why content is king, how niche markets work, why you should model your business off of proof, and so much more. Don’t just hope your ecommerce business with succeed, learn from helpful examples that actually worked! You’ll need pen and paper for this fascinating episode - don’t miss it! 

What is an Evergreen Empire? 

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you take a leap toward creating and expanding an ecommerce brand. Why focus on creating a brand when you could just focus on selling a product? Creating content doesn’t cost you anything but time! If you can figure out how to create content that a passionate following will keep coming back to - you’ve struck gold! Tune into this episode of The Amazing Seller as Scott shares the story of an ecommerce brand that doubled down of a content creation strategy!

Why niche markets work 

Do niche markets really work? How do you find out what niche market to pursue? Too often people look at Scott’s brand-building approach and complain because they feel like it takes too long to turn a profit. While the brand-building process isn’t for the impatient - if you can endure a market validation process, you’ll find yourself on the pathway to success. To hear a rundown of several brands that are making the most content creation and niche marketing, listen to this engaging episode of The Amazing Seller! 

Bank on what works! 

Where are you on your ecommerce journey? Do have your approach figured out or are you still trying to find a strategy that works well for you? Don’t let yourself get sucked in by all the promises of easy money and hassle-free success - that’s not how it works! Anything worth having will come at a cost - make sure that your approach is following a method that works. If you are ready to put yourself and your business on a time tested and proven approach to ecommerce brand building, make sure to listen to this episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] What is the “Evergreen Empire?” 
  • [8:30] Why niche markets work. 
  • [15:00] Model after proof! 
  • [19:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS791.mp3
Category:general -- posted at: 1:42am EDT

Are you fired up and ready to take your ecommerce business to the next level of growth? Do you feel like you need some expert advice to keep you headed in the right direction? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, points out some helpful recent TAS episodes, gives an answer to a question from a TAS follower like you, and so much more. Have pen and paper ready, you don’t want to miss a minute of this engaging episode! 

Job security

Did you know that one of the best aspects of owning your own business is job security? It’s true! When you work for someone else, you never know when they might decide to terminate your position or close the business altogether. By taking steps to build a thriving ecommerce business, you are setting yourself up for long-term success. Too many people are at the mercy of their boss or supervisor - don’t let that be your story! Learn more about creating your own job security by listening to this episode of The Amazing Seller!

Will Google still rank my website? 

Scott has been hearing a lot from ecommerce sellers like you who are worried about how Google’s recent change in how they’ll rank websites will play out. Are you worried about Google’s search results when it comes to your website? What are you doing to keep your brand competitive no matter what Amazon, Google, or YouTube change? If you’ve been around the TAS community for very long, you know that Scott wants to help sellers like you diversify your brand. Make sure to check out some of the links located in the resources section to help you future-proof your business! 

Helpful conversations

Do you have someone in your life who you can turn to when things get tough? How do you navigate topics that you don’t have a lot of experience dealing with? Do you find a good book on the subject, turn to Google, or something else? For years it has been Scott’s hope to bring TAS followers helpful conversations not only on Fridays but every time you listen to TAS. On this episode of The Amazing Seller, you’ll hear from Scott as he points you to several recent episodes that are packed with helpful lessons in life and business - don’t miss it! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Scott’s thought of the week - job security. 
  • [13:00] Will Google still rank my website in 2020?
  • [22:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS790.mp3
Category:general -- posted at: 3:00am EDT

Do you feel like you’ve got your brand’s strategy figured out? Are you still trying to work out the best path for your business when it comes to finding your niche market and identifying keywords that will help you succeed? To help sellers like you cut through all the complexity, Scott has prepared a helpful resource called “The Brand Creator’s Playbook.” On this episode of The Amazing Seller, you’ll hear from Scott as he walks through the playbook and points out some helpful examples that will prepare you as you launch your ecommerce business. You don’t want to miss a minute of this engaging episode! 

The Brand Creator’s Playbook 

What sets The Brand Creator’s Playbook apart from all the other resources on the marketplace? If you’ve been around the TAS community for very long, you know that Scott only invests in resources he believes in - The Brand Creator’s Playbook is a worthwhile investment! Here is a breakdown of what you’ll find in The Brand Creator’s Playbook. 

  • Niche selection and market validation. 
  • Creating the foundation for traffic. 
  • Content planning and scheduling. 
  • Posting content and optimizing for traffic. 
  • Email List Building 101. 
  • Monetizing your brand in the short-term and long-term. 

Where are you in your journey? Are you ready to start putting your plans into action or are you considering making a pivot? Wherever you are, Scott is not only rooting for you, he’s got resources for you too. Make sure to check out the link to get your copy of The Brand Creator’s Playbook located in the resources section at the end of this post. 

Scott busts a common ecommerce myth 

What is the point in starting an ecommerce business? Seriously! Time and time again, Scott hears from potential ecommerce sellers who are ready to throw in the towel because they can’t find a good niche or they face too much competition. If you’ve ever had a thought like that, you aren’t alone! Scott and this podcast are living proof that niching down in your target market works! While it might not be easy at first, once you shift your mindset - niching down will get a lot easier. Tune into this episode of The Amazing Seller as Scott expands on this critical topic and so much more! 

Creating sharable content 

Did you know that one of the best ways to attract traffic to your ecommerce brand and to your home base is by creating sharable content? It’s true! What type of sharable content could you develop that would make your brand stand out from the competition? Would your fans respond better to a YouTube video or an ebook? Try turning that question on your brand’s followers and see what they have to say! There are so many ways to break away from the rest of the pack and help your brand shine - you just need to do the hard work to find out what would work best. Listen to this valuable episode of The Amazing Seller as Scott gives some tips and insights that you can use to help your brand succeed! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:20] Breaking down The Brand Creator's Playbook.
  • [11:30] Why identifying your niche is critical. 
  • [19:15] Creating shareable content can increase your traffic. 
  • [23:45] Scott recaps The Brand Creator's Playbook. 
  • [27:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS789.mp3
Category:general -- posted at: 3:00am EDT

Have you reached the end of your rope when it comes to expanding your product sales? What will it take to get your brand to stand out from all the others on the marketplace? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes back, Kevin Sanderson. In his conversation with Scott, Kevin opens up about the status of his business, what he has learned about international selling, tips for sellers like you, and so much more. Make sure to have pen and paper ready - you don’t want to miss a minute of Kevin and Scott’s helpful conversation! 

Selling internationally 

Does the idea of selling internationally get you excited or do you find the idea intimidating? Have you started looking into what it takes to sell your product on the international marketplace? Thankfully, Scott has a friend who’s done a lot of leg work when it comes to selling internationally. Kevin has built his brand here in the US and he’s expanded it to international marketplaces. What can you learn from Kevin’s journey? Is it a good idea for you to invest your efforts into selling internationally? Tune into this episode of The Amazing Seller to hear Kevin’s answer and so much more! 

Action steps 

If you’ve been around the TAS community for very long you know that Scott is all about taking action. Remember - taking action and moving your business along doesn’t come naturally - you’ve got to put time and effort in if you want to succeed. Kevin and Scott have some helpful action steps that sellers like you can use to get the momentum started with selling your products internationally. 

  1. See if products like yours are selling in a country near you, like Canada! 
  2. Try sending a few of your units to the Canadian marketplace. 
  3. Take advantage of Kevin’s awesome tools and resources for international sellers! 

What action step will you take for your ecommerce business? Are you prepared to do what it takes to make your business succeed? For more helpful insights and action steps, make sure to catch this episode of The Amazing Seller featuring Kevin Sanderson!

Special bonus gift! 

While Scott is quick to point out that nothing worth having comes easy - the same isn’t always true when it comes to helpful resources. Over the years, Scott has made a name for himself by resourcing and equipping sellers like you and he’s still doing it! Even as Kevin has put together a helpful video course for potential international sellers like you - Scott wanted to sweeten the pot. Not only can you get Kevin’s workshop for international sellers, but you can also get his Brand Accelerator Live session for FREE! Learn more about these awesome resources made for sellers like you by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Scott welcomes back Kevin Sanderson as he gives an update on his business. 
  • [5:00] How easy it is to sell your product internationally. 
  • [11:30] Kevin explains how to get access to a special web-class he’s offering. 
  • [15:00] Why it’s a good idea to test your products in Canada. 
  • [18:00] Helping other sellers succeed. 
  • [20:00] Kevin shares some action steps you can take. 
  • [25:30] Closing thoughts from Scott and Kevin - plus a bonus gift! 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS788.mp3
Category:general -- posted at: 9:20am EDT

Are you fired up and ready to put in the work required to take your ecommerce business to the next level of growth? What is the one thing that is holding your business back from succeeding? If you need some helpful tips and insights, look no further! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares some exciting news, reveals his thought of the week, answers a question from a TAS follower like you, and so much more. Have pen and paper ready, you don’t want to miss a minute of this informative episode! 

Brand Creator's Playbook

If you’ve been around the TAS community for very long, you know that Scott is passionate about delivering high-quality tools and resources that sellers like you can use to build your brand. Building on the success of his recent book, “The Take Action Effect,” Scott has released a new resource, “Brand Creator's Playbook.” Here are a few things you’ll find in this helpful resource: 

  • The BEST Way to Find (and Validate) a viable Market To Build Your Business In 
  • How to Revalidate and Niche Your Existing Business Down To Grow EVEN Faster
  • The Importance of (and Process of) Building Your Online "Homebase" Giving Your Business Digital Assets YOU Own and Control.
  • The Content Strategy For Bringing Consistent AND Targeted FREE Traffic To Your Homebase Every Single Day.
  • The Not So "Secret" Strategies For Creating a List of RAVING Fans Eager For Everything You Have to Offer.
  • The Super Simple Way To Add Multiple Streams of Revenue To Your Business and Monetize Your Brand CORRECTLY.

To grab your digital copy of Brand Creator's Playbook and even the audio version, make sure to check out the link in the resources section at the end of this post. 

I can’t!

Have you ever spent time around a child who is struggling to do something difficult? If you have, chances are you’ve heard the phrase, “I can’t do it!” The truth is, many adults do the same thing! If you want to succeed in life and business you’ve got to find a way to get that phrase completely out of your vocabulary. While it may seem harmless, the attitude behind the phrase indicates a limiting and negative belief about yourself. Why not talk positively about yourself and seek out solutions? Tune into this episode of The Amazing Seller as Scott expands on this critical topic and so much more!

Build a brand or create a product first? 

As more and more ecommerce sellers flood the marketplace each day, Scott is bombarded with this important question, “Should I build a brand or create a product first? Long time TAS followers can already hear Scott’s reply in their mind - build a brand! Sure, it seems like it would be quicker to create a product and then work on selling it but the truth is, you can earn an income from your brand before you ever create a product! Hear more about what it takes to build a brand by listening to this helpful episode. 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Brand Creator's Playbook. 
  • [7:00] Scott’s thought of the week. 
  • [12:45] Question: Should I create a brand first or prepare a product first? 
  • [22:00] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS787.mp3
Category:general -- posted at: 11:31pm EDT

If you were given a timeframe from your doctor that you had only one year left to live, how would you respond? What would you do with your year? Would you tell anyone or keep it to yourself? On this episode of The Amazing Seller, you’ll hear from Scott as he discusses a sobering topic, death. Not to put everyone in a dark mood, Scott simply wants to help sellers like you keep your eyes on the prize. Let’s face it, we often tend to think that we will live forever and that there is no end to our story but the truth is, the end comes for all of us. Tune into this episode to hear Scott expand on this critical topic. 

Life is precious and short!

Don’t worry TAS followers, Scott is just fine! The reason that Scott decided to discuss this topic is due to some recent news about a dear family friend. After experiencing some odd numbing in his extremities, this individual went to get further testing to find out what was going on with their body. As it turns out, Scott’s dear family friend was diagnosed with Amyotrophic lateral sclerosis (ALS), also known as motor neuron disease (MND) or Lou Gehrig's disease. Facing this news head-on, Scott’s family and friends are rallying around this person and doing everything they can to keep a positive outlook and a good attitude. Find out how this news has helped Scott think of the future a little differently by listening to this episode of The Amazing Seller. 

Practicing gratitude

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you connect to something greater than yourself. Some sellers are religious, some have no religion, and many are somewhere in between - that’s great! Whatever your faith tradition, it has been shown time and time again that people who practice gratitude have better outlooks on life and have more positive energy surrounding them. Maybe practicing gratitude isn’t for you, that’s fine - whatever practice that keeps you grounded and humble - find it! Listen to this episode of The Amazing Seller to hear Scott go further with this important topic - you don’t want to miss it! 

What motivates you? 

What is the one thing that keeps you on track and moving forward in life and business? Are you looking forward to all the things that money can buy or are you looking for something more valuable than possessions? Let’s face it, the one thing that you can’t get with more money is time. Is all the hard work and long nights spent building your business worth it in the end? Each person has to decide that for themselves - some see the short-term loss of freedom in exchange for a brighter future as a good bargain. Whatever approach and goals you have set in your mind, remember - you won’t get there the easy way. Tune into this episode of The Amazing Seller as Scott offers some helpful reflections on setting goals, achieving them, and so much more. 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:45] Dealing with loss. 
  • [9:30] Scott talks about a family friend’s recent health diagnosis. 
  • [19:00] Practice gratitude! 
  • [21:00] What is your end game? 
  • [29:00] Closing thoughts; money isn’t the point. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS786.mp3
Category:general -- posted at: 3:00am EDT

How do you cut through all of the noise and build a brand that can go the distance? What does it take to keep your niche audience engaged and coming back to your brand? On this episode of The Amazing Seller, you’ll hear from special guest, Jesse Wilson. In his conversation with Scott, Jesse opens up about how he got started an ecommerce business leader, what he does to keep his audience engaged, things he wishes he had done differently, and so much more. You’ll want to have pen and paper handy for this informative episode featuring Jesse’s story!

Setting goals can work!

When was the last time you looked back at how far you’ve come and much you’ve achieved? While it’s not always a good idea to dwell on the past, it can be a great idea to appreciate how far you’ve come. Looking back at the start of his business, Jesse is proud of how far he’s made it but he’s not content! Ready to start the next chapter, Jesse is setting new goals and planning to take his brand to new heights. Learn more about Jesse’s mindset and how he stays focused on his goals by listening to this episode of The Amazing Seller! 

The key to Jesse’s success

If you could distill all of your growth and success down to one key lesson or practice, what would it be? Have you found a good approach that keeps you locked in on your business’s growth? For Jesse, the key to his business growth has been his ability to collaborate with other influencers in his niche market. He doesn’t view his peers as direct competitors, Jesse sees them as his friends he’d also like to see succeed. Learn more about Jesse’s unique and profitable approach to collaboration, make sure to listen to this episode of The Amazing Seller!

Turn on ads! 

What is the one thing that every ecommerce business leader is after? Profitability! Too many ecommerce leaders close down their business each year because they failed to make to that special point in a brand’s growth where it starts to bring in money. What good is your business if it doesn’t fulfill its primary function? Where should sellers like you start? Good news, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear helpful tips and insights from both Scott and Jesse - pay close attention you don’t want to miss a minute! 

Work smarter, not harder

If you’ve been around the TAS community for very long, you know that Scott is a fan of helping sellers like you work smarter rather than harder. This doesn’t mean you don’t have to put in the work, it simply means that it’s critical to find smarter ways for your business to operate. From tools and classes to books and podcasts, Scott has dedicated his professional career to empowering sellers like you. If you are ready to put in the time and effort required, make sure to go even further with helpful TAS resources listed at the end of this post.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] What led Jesse to build a brand as Scott teaches. 
  • [7:30] Jesse Willson joins the podcast. 
  • [10:45] What was Jesse’s original vision for his brand? 
  • [19:00] The one thing that has fueled Jesse’s success. 
  • [27:30] Keeping content creation fresh. 
  • [35:00] Dealing with sponsorship requests. 
  • [45:00] Making the brand profitable. 
  • [55:00] Preparing your business for the future. 
  • [1:03:00] How content-driven brands make money. 
  • [1:07:30] Jesse explains the challenges of expanding his brand. 
  • [1:10:00] You need a good return on your time! 
  • [1:14:30] Connecting with affiliate partners. 
  • [1:18:45] Jesse’s advice for sellers like you. 
  • [1:24:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS785.mp3
Category:general -- posted at: 11:09pm EDT

Are you ready to put what you’ve learned in action and move your ecommerce business forward? What do you need to do to take your brand to the next level of growth? If you are in need of solid advice and an expert perspective, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, talks about some helpful lessons he has learned from Oprah, answers a question from a TAS follower like you, and much more. Have pen and paper ready, you are going to need it!

Lessons learned from Oprah

Have you ever learned valuable lessons from someone you’ve never met before? If you haven’t met Scott yet - your answer is probably yes! For Scott, that person who influenced him from afar for years is Oprah. Scott and his wife have learned a ton of helpful lessons for both personal and professional growth over the years. Recently, they had a chance to go see Oprah during her 2020 Vision Tour. To hear some of the helpful life lessons that Scott has learned from Oprah over the years, make sure to tune in to this episode of The Amazing Seller - you don’t want to miss it! 

Find out what your audience wants!

Should you start a YouTube channel for your brand? What about a podcast or a blog? If you want to grow your brand - you need to give your target audience what they want! Don’t waste your time creating a podcast if your audience would respond better to a YouTube channel. How do you find out what your audience wants? It’s easier than you might think! Use autofill search engines to your advantage! Try typing in keywords for your niche market into Google or YouTube search engines and see what pops up. Go even further with this critical topic by listening to this helpful episode of The Amazing Seller! 

The Take Action Effect 

If you’ve been part of the TAS community for very long, you know that Scott is passionate about creating resources for ecommerce sellers like you! From this podcast and blog to live events and even books - Scott has been hard at work over the years to resource his fellow ecommerce business leaders. The pride and joy of all of Scott’s resources is his recently published book and audiobook, “The Take Action Effect.” If you haven’t already, make sure to grab your copy of this informative book today! You can learn more about the physical book and the audiobook by visiting the resources section at the end of this post.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:45] Helpful lessons learned from Oprah. 
  • [9:45] Question: What's the best platform to post my content?
  • [15:00] What is your target audience looking for? 
  • [18:45] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS784.mp3
Category:general -- posted at: 3:00am EDT

What kind of special sessions and exclusive access did Brand Accelerator Live attendees enjoy back in September? Was the event worthwhile for those who attended? Good news - you get a special peek at the helpful sessions that were featured at BAL 2019. On this episode of The Amazing Seller, you’ll hear from Scott as he introduces a session with Chris Schaffer. From helpful calls to action to stories that really illustrate his point - Chris has it all. Make sure you have pen and paper ready - you are going to need it for this special episode! 

Just send something

What good does an email list do if you don’t send them an email? No good - you are just wasting resources! What would it look like if you reached out to your email list today? What if you don’t know what to say? Just send something! On this episode of The Amazing Seller, you’ll hear from Chris Schaffer as he shares a relevant and engaging story about his experience helping a big brand engage their email list. Tune into this episode to learn from Chris’ helpful story and how sellers like you can build on the concepts presented. 

Sell the open

Why do film studios go through all of the effort to put together an engaging movie trailer? They want to get you hooked on their movie by making the best first impression possible. Did you know that most people form their opinion of someone or something new in the first three seconds? It’s true! If you can’t grab your audience’s attention with an engaging subject line and opening sentence - they probably won’t keep reading or open your email in the first place. Go deeper with this critical topic and much more by listening to this episode of The Amazing Seller! 

Make a connection

Time and time again, Scott and Chris hear from sellers like you who don’t know how to engage with their audience. From worrying about saying the wrong thing to sending too many emails, sellers like you are frozen in place with fear. Don’t let fear rule your life and business! Engage your target audience as you would your friend - make it personal and tell them what you want them to know. Making a connection with your email list subscribers doesn’t have to be as scary as it seems. 

Three calls to action that work 

If you’ve been around the TAS community for very long, you know that Scott is passionate about giving sellers like you helpful calls to action that you can use right away. In his special BAL presentation, Chris Schaffer went over three calls to action that you can use in your emails to your target audience. 

  1. Click here to read! 
  2. Click here to get 50% off! 
  3. Hybrid - a mixture of options one and two. 

What have you been using as a call to action with your email list? Learn more about how to engage your audience and more by listening to this informative episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Chris begins his talk from Brand Accelerator Live. 
  • [8:00] Just send something!
  • [19:30] Sell the open. 
  • [23:20] Don’t overcomplicate it - just connect with people. 
  • [30:00] Give a call to action. 
  • [35:30] Three calls to action that actually work. 
  • [43:30] Chris starts taking questions from the audience.
  • [57:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS783.mp3
Category:general -- posted at: 12:44am EDT

What would it mean for your business if you could create a following of over 9,000 people in 30 days or less? How much do you think it would cost to secure that level of engagement with your niche market? On this episode of The Amazing Seller, you’ll hear from Scott as he shares the data from his case study and data from sellers like you who are just starting out. If you are ready to put in the work - tune into this episode to learn more from Scott and what it takes to succeed - you don’t want to miss it! 

Traffic is money! 

Wouldn’t it be great if you could start bringing in profit for your brand before you even consider marketing any products? Imagine keeping your followers so engaged that they keep coming back to your home base. By harnessing the power of website traffic, your brand can leverage that connection and turn on advertizements. What will it take to build your brand and keep people coming back to your home base? Have pen and paper ready as you learn innovative and helpful insights from Scott by listening to this episode of The Amazing Seller! 

Tried and tested

If you’ve been around the TAS community for very long you know that Scott is not a fan of “Get rich quick” schemes. From flashy cars and eye-popping results, there are a ton of ecommerce leaders who are out there trying to sell you a quick way to build a brand. Opting for a more steady and tested approach, Scott invites sellers like you along for the ride. Scott will be the first one to tell you that the results that he touts aren’t easy to obtain - you’ve got to be willing to put in the work! Don’t just take it from Scott either - TAS followers like you have had impressive results using Scott’s methods. Hear more about what it will take to get your brand headed in the right direction by listening to this episode of The Amazing Seller! 

Action steps you can take today

Beyond just giving you a good target to shoot for, Scott is committed to empowering and resourcing ecommerce sellers like you. Here are several action steps you can take to get the ball rolling with your ecommerce business today! 

  1. Get to know your niche market inside and out!
  2. Give your audience a great offer to build your email list. 
  3. Go where your target audience is spending their time online! (Facebook, Instagram, YouTube, etc.) 
  4. Use the TAS resources that have been created just for you! 

 What step do you need to take today? Make sure to visit the links to the resources that Scott and his team have put together just for you!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Why traffic is so valuable. 
  • [6:00] Scott goes over the numbers from email list case study. 
  • [11:00] Breaking down the cost of building an email list. 
  • [14:00] Resources created for sellers like you. 
  • [17:00] Scott goes over several great examples from ecommerce sellers. 
  • [20:45] Takeaways and action steps. 
  • [26:45] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS782.mp3
Category:general -- posted at: 3:00am EDT

How do you feel as a leader of your business? Do you feel confident, bold, and sure of your direction or could you use a little help? Don’t worry, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he gives an update on his audiobook version of “The Take Action Effect,” answers a question from a TAS follower like you, and so much more. Scott shares some really helpful insights on this episode, don’t miss it! 

Identifying “Take action” moments

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you “Take Action!” While it might just sound like a cool phrase that Scott uses to rally the troops, the truth is - it’s really a call to put your ideas into action. Look back at your journey so far - there have been moments where you decided that the status quo would no longer do - that’s a “Take Action” moment. Learn more about identifying “Take Action” moments by listening to this inspiring episode of The Amazing Seller! 

Overcoming failure

When was the last time you utterly failed at something? The saying “Nothing ventured, nothing gained” has a lot of truth to it - you won’t see movement if you don’t put in the work. Failure is nothing to be worried about - successful leaders fail all the time! What sets successful leaders apart from the “Failures” is the ability to learn from the failures and adapt. One of the best things you can do as a leader is to study the stories of other leaders who endured failure and found success. Tune into this episode of The Amazing Seller to hear even more from Scott!

Scott’s challenge

Let’s face it, most people won’t make any changes in their lives unless they have someone hold them accountable. Are you ready to make a change in your business? Good - take Scott’s challenge! Scott challenges sellers like you to take time and look back at your story and identify the Take Action moments that have brought you this far. This challenge will help you get into the right mindset as you plan your next step. Why not do everything you can to put yourself in a position to succeed? Make sure to listen to this episode of The Amazing Seller as Scott expands on this challenge and a lot more! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:30] Question: How do I increase my self-confidence? 
  • [7:00] Identifying “Take action” moments. 
  • [13:00] Overcoming failures. 
  • [15:00] Scott’s challenge. 
  • [19:00] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS781.mp3
Category:general -- posted at: 3:00am EDT

If you could have a guaranteed income for the next year, within reason, how much would you like to have? When most people think of how much they’d need to live comfortably, they respond by saying they’d need at least $100,000 for the year. Scott is here to help sellers like you find out what you need to do in order to reach $100,000 in annual income each year with your ecommerce business. There is no get rich quick scheme at work here - Scott has simply figured out a helpful approach that can get you to the number you need to sustain your business. Have pen and paper ready, you’ll need it for this informative episode of The Amazing Seller! 

Find your niche market! 

Is it easier to appeal to a wide market or a narrow one? While it may seem like a good idea to go broad and appeal to as many people as possible with your ecommerce brand, the truth is - it is better to go narrow! As you build your brand, remember - you have more control and a closer connection when you have a specific customer avatar in mind. When you know who you are selling to - you will be more accurate in your messaging and with your product. To learn more about the value of finding your niche market, make sure to listen to this episode of The Amazing Seller! 

Chunk it down

Time and time again, Scott encounters people who are interested in making a lot of money but who aren’t willing to put in the work. While the idea of building a robust and successful ecommerce business can seem daunting, the truth is - once you take the time to chunk it down, it makes sense. On this episode, you’ll hear from Scott as he walks sellers like you through his process of getting to $100,000 in profit you can use as income in your business. Pay close attention, Scott has some key insights that you don’t want to miss! 

It’s all about traffic 

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you realize the value of attracting traffic to your home base. For too long, sellers have been focused on using platforms like Amazon to drive sales and sustain their business - now is the time to invest in your own assets and grow your brand outside of Amazon. If you are ready to put in the work, Scott has the blueprint you need to bring in traffic and make your brand profitable. Listen to this episode of The Amazing Seller to get all the details! 

Work smarter, not harder! 

What does it take to build a brand that can go the distance? While many sellers are convinced that it takes a ton of planning and luck to succeed, it really just takes hard work. Did you know that there comes a point in the life of every brand where you have to decide if you are going to work more efficiently or work on production? What if you decided to work smarter rather than harder? What if your brand could bring in passive income? Tune into this episode of The Amazing Seller to learn more from Scott!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [7:00] Why you need to increase your profit margins. 
  • [8:30] Breaking down the numbers. 
  • [12:30] Using affiliate offers to bring in revenue. 
  • [15:00] How to leverage traffic to make money! 
  • [18:40] Scott goes over his plan to reach $100,000. 
  • [27:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS780.mp3
Category:general -- posted at: 3:00am EDT

How are you going to make your ecommerce brand stand out from all the other competition on the marketplace today? Is there any hope for sellers like you? Here to bring his signature style and vast ecommerce branding experience is Scott! On this episode of The Amazing Seller, you’ll hear from Scott as he opens up about different types of traffic you can attract, what it takes to leverage your traffic to advance your brand, email list building tips, and more! You’ll want to pay close attention to this helpful episode! 

Should you pay for traffic? 

If you want eyes on your content - you need to either make it extraordinarily relevant and appealing, or you need to pay to get your content in front of people. If you have the money to spend - you could opt to pay for traffic and see where that strategy can get you, or you could take Scott’s advice and go a long way. Taking the time to really engage with your target audience and appeal to them in a way that keeps coming back is the best strategy. Hear more about attracting the right type of traffic by listening to this informative episode of The Amazing Seller - you don’t’ want to miss it! 

Email list building 

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you understand the value of building and maintaining an email list. Too often, sellers get so focused on finding the right product to sell that they fail to connect with their target audience and find out what they really want from the marketplace. By using an email list, you can keep your finger on the pulse of what is going on in your market - are people looking for some seasonal options? What about special occasions to reach out and drive traffic to a product listing? You can do all these things and more with your own email list! Tune into this episode of The Amazing Seller to hear more about email list building from Scott! 

Three ways to create evergreen assets 

Drawing on his years as a successful ecommerce business leader, Scott has put together a helpful way for sellers like you to create evergreen assets that you can keep going back to promote your brand. 

  1. Create content that your target market is looking for - post it on your blog, YouTube, Facebook, or other channels.
  2. Build your email list with paid traffic to get the ball rolling. Send them to your home base! 
  3. Send your target audience to your home base once a week with new content or an offer that makes sense. 

Scott's three suggestions are just the tip of the iceberg! There are a ton of ways sellers like you can engage your target audience and keep them coming back. What are you going to do to connect with your target audience this week? Make sure to listen to this episode of The Amazing Seller to hear more helpful insights from Scott!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [6:20] Different types of traffic. 
  • [13:20] Three ways to create evergreen assets. 
  • [21:45] Create content that your market is looking for. 
  • [23:15] Building an email list. 
  • [27:30] Expanding your brand. 
  • [29:15] Scott recaps all three ways to create evergreen assets.
  • [32:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS779.mp3
Category:general -- posted at: 3:00am EDT

Are you fired up and ready to keep pressing toward your goals for 2020 in your business and beyond? What are you doing to stay focused and on target? Do you need a little push in the right direction? If so, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, gives an update on the progress of his audiobook, answers a question from a TAS follower like you, and so much more. Have pen and paper ready; you don’t want to miss a minute of this informative episode! 

What is your target? 

What good does it do you if you head out to the archery range, and you don’t have a target to shoot at? It sounds like a wasted trip! When business leaders fail to set targets for themselves and their business - it’s like showing up to the archery range without a target. Your chances of success increase significantly when you take the time to set clear and achievable targets for your business to hit. Learn more about the value of setting targets in your life and business by listening to this powerful episode of The Amazing Seller - you don’t want to miss it!

Don’t worry about what could have been!

Do you ever find yourself full of regret looking back at decisions you could have or should have made? Maybe for you, it was failing to have more products in stock during the holidays, or maybe it was having too many products in stock that you took a hit. Rather than focusing on what could have been, Scott encourages sellers like you to take stock of what you experienced and learn from it. If it was only a moderate success - that’s ok - you’ll learn to improve upon it next time around. Tune into this episode of The Amazing Seller to hear from Scott as he explains how sellers like you can push forward even when you don’t feel like it. 

Audiobook update

If you’ve been around the TAS community for very long, you know that Scott is passionate about getting his message to as many sellers like you as possible. Scott has seen the impact that continued learning and investing in your personal and professional growth can have on a business. While it has been a few months in the works, Scott is proud to announce that his audiobook is finished! You can find a link to the audiobook located in the resources section at the end of this post.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Scott’s thought of the week - what is your target? 
  • [10:50] Question: How do I deal with feeling down after $300k Holiday Sales Spike?
  • [19:20] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS778.mp3
Category:general -- posted at: 1:09am EDT

How confident do you feel that your ecommerce business will grow and thrive over the next year? Are there any ecommerce trends that you find yourself worrying about? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes back Chris Schaffer. In their conversation, Scott and Chris open up about what trends they are looking out for in 2020 and one trend in particular. You’ll want to pay close attention as the guys drop some helpful tips and insights that you’ll need to succeed in 2020. Have pen and paper ready; you are going to need it!

Amazon’s bid to dominate the advertising sector

If you were to look at the trends coming down the pike in 2020 - what trends would you worry about? While most people don’t think of it as an issue - Amazon gobbling up the online advertising sector is huge! Not only will Amazon remain the number one place where people will go to purchase a product online in 2020, but they will turn their vast network of resources on advertising. What does this change mean for ecommerce sellers like you? Tune into this episode of The Amazing Seller to hear the answer! 

The value of content creation

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you understand why content creation is so critical. While you might not have nearly as many resources as Amazon - the one thing you do have is the ability to generate niche content. If you can build an ecommerce business that engages customers and allows them to make a connection with your brand - you are well on your way to ecommerce success. Learn more about what it will take to keep your business competitive in 2020; make sure to listen to this episode of The Amazing Seller! 

Don’t put all of your eggs in one basket!

It can be tempting to go all-in on the Amazon ecosystem - after all, they make it reasonably easy. Do you really think that Amazon has your best interests in mind? If they could undercut your product or brand and still make money - they’d do it in a heartbeat. This isn’t because Amazon is evil - they are committed to making a profit - as should you! Scott cautions sellers like you to avoid putting all of your eggs in the Amazon basket. Try building your brand the way Scott has spelled out - the results will speak for themselves! Learn more about this vital topic on this episode of The Amazing Seller! 

Email list building is the way forward

One of the best ways to future-proof your business is to build an email list of your followers and fans. Over the years many people have criticized Scott about the value of building an email list - is it really worth it? Does it work? Time and time again, Scott has seen the amazing benefit of building an email list that outside circumstances can’t affect. Where do you start? How do you build an email list? Scott and his team have developed a tried and tested process that can help sellers like you build an email list. Make sure to check out the link for Scott’s email list building resource located at the end of this post.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:00] Chris joins Scott to talk about the trend that will hurt ecommerce in 2020. 
  • [5:30] Why a solely product-based business is risky. 
  • [14:00] Scott explains why content creation is key. 
  • [17:00] Chris explains how branding works in the retail environment. 
  • [23:30] Scott and Chris discuss the success of Peloton, GoPro, and Lego. 
  • [36:00] Does email list building actually work? 
  • [45:00] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS777.mp3
Category:general -- posted at: 3:00am EDT

Do you ever feel like you are taking two steps forward and one step back with your ecommerce business? What will it take to get your business performing on the next level? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with special guests, Mike and Mariska. In their conversation with Scott, Mike and Mariska open up about how they started their business, what it took to pivot in their business, challenges and success along the way, and so much more. Have pen and paper ready; you don’t want to miss a minute of this powerful episode featuring Mike and Mariska! 

Playing to your strengths

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you understand how to build a healthy and thriving business. If you want a successful business, you need to learn how to recognize and play to your strengths. Why force yourself to learn how to keep the books if you can just outsource that aspect and focus on other areas of your business where you excel. Scott isn’t the only ecommerce business leader out there who champions the idea of playing to your strengths. Learn from Mike and Mariska’s inspiring story by tuning into this episode of The Amazing Seller! 

The value of an outside perspective

Did you know that one of the hardest things for a business leader to do is objectively evaluate their business? It’s true! When you are so invested in and close to a business that you’ve built from the ground up - you are not a good person to evaluate the status of your business! Getting an outside perspective on your business could end up saving your 10’s of thousands of dollars down the road. Hear more about getting a good outside perspective on your brand from Mike and Mariska by listening to this episode of The Amazing Seller! 

Why branding matters

When was the last time you spoiled yourself and bought something really nice? Maybe for you, it was a premium set of headphones or an expensive watch. Did you notice the nice packaging and branding your product had with it? Let’s face it, branding can make all the difference for your ecommerce business! How do you plan on communicating your brand’s values to your customers? Will you invest in high-quality packaging? What customer support? Learn why branding is a crucial aspect of business success by listening to this informative episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Mike and Mariska join Scott and share their story. 
  • [10:00] What caused Mike and Mariska to immigrate from South Africa to New York? 
  • [13:45] Mike explains his role with the marketing side of their business. 
  • [15:00] How Mike and Mariska started their business helping sellers. 
  • [21:50] Why outside eyes can help you improve your business. 
  • [25:00] The value of branding your products and impressing your customers. 
  • [33:20] Mike talks about some recent changes to his website and the business. 
  • [42:00] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS776.mp3
Category:general -- posted at: 3:00am EDT

Is it really possible to build an ecommerce brand from scratch? How do you plan to grow your business and reach your target market? Are you still trying to figure out the best approach? If you need pointers and helpful tips regarding brand building, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he gives an update on the case study they’ve been conducting at Brand Creator’s Academy, answers some branding questions from sellers like you, and much more. Have pen and paper ready for this informative episode! 

How to supercharge your business

Let’s face it; many business leaders are looking for a short cut or a special formula they can use to grow their business and get rich overnight. Is there a proven method out there that will get results quick? If someone is selling a quick solution like that, run the other way! Instead of cheap tricks, Scott is committed to helping sellers like you build a business that can go the distance. Getting feedback from the first group of Brand Creator’s Academy attendees, Scott has noticed how much a collaborative and cooperative environment help leaders grow. If you want to supercharge your business, connect with like-minded people with a common goal! Learn more about how Brand Creator’s Academy is helping sellers like you build a future-proof business by listening to this episode of The Amazing Seller! 

Tried and tested 

If you go search on YouTube for “Amazon Seller,” you’ll get a wide cross-section of people from all walks of life trying to share with others how they’ve built a business selling products on Amazon. While there may be some good-intentioned folks out there, most of them are not providing helpful insights that get the type of results you need to build a thriving ecommerce business. Thankfully, Scott has been in the ecommerce industry for many years, and he’s seen what works and what doesn’t work, in many cases from first-hand experience! Tune into this episode of The Amazing Seller to hear from Scott as he shares data and results from a case study he’s been conducting with Brand Creator’s Academy - you don’t want to miss it! 

Don’t put all of your eggs in one basket! 

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you diversity your brand. Too often, Scott has seen young leaders full of potential crash and burn because they fail to think ahead. If you haven’t started to plan for the worst-case scenario - what are you waiting for? Not that you need to be worried about something hiding behind every rock, but you do need to avoid keeping all of your eggs in one basket! Learn about diversifying and expanding your brand by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] How to get stuff DONE. 
  • [6:00] Scott shares a few numbers from the Brand Creator’s case study. 
  • [16:00] Scott answers your questions about Brand Creator’s Academy. 
  • [26:00] Who is Brand Creator’s Academy designed for? 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS775.mp3
Category:general -- posted at: 3:00am EDT

What does it take to build a solid foundation for an ecommerce business in 2020? Is there a way to investigate and validate a niche market before you get too invested? On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his three steps to identify profitable niches. You’ll want to pay close attention as Scott goes through several examples of how he’s used these steps in his businesses and how sellers like you can do the same. Have pen and paper ready; you’ll need it for this informative episode! 

Does the market exist? 

It might sound like a basic question, but you need to investigate if the market you are interested in exists. Just because you can dream up a great product, it doesn’t mean that people are out there who will buy it! Once you’ve identified that the market exists, you need to niche down in that market. Too often, Scott talks with ecommerce business leaders who fail to niche down their market while trying to maintain broad appeal - it doesn’t work! To learn more from Scott about identifying and validating a market for your ecommerce business, make sure to listen to this episode! 

Making a profit 

Does the market you are investigating support more than one product? Are there other ways to make an income in your niche market, or is it solely focused on a specific product? As you build your ecommerce business, you need to look for multiple ways to bring in profit to keep your business running. As Scott is fond of saying, you shouldn’t place all of your eggs in one basket! To hear more about diversifying your revenue stream and putting your business in the best position to succeed, tune into this helpful episode of The Amazing Seller. 

Where is the traffic? 

Have you ever seen a ton of billboards along the side of low traffic roads? No! Advertizers are not stupid; they go where there is traffic - the same is true for ecommerce businesses. If you want to build an ecommerce business that will last, you need to build a business in a niche market with a ton of traffic. If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you understand the value of harnessing the power of traffic. You don’t have to figure it all out on your own, Scott has put together a program to help sellers like you understand your niche market and use traffic to your advantage. Learn more by visiting the link to the Brand Creator’s website located in the resources section at the end of this post.



OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:45] Why it’s a bad idea to build your brand around a single product. 
  • [5:30] Does the market exist? 
  • [9:00] Does the market support multiple ways to generate income? 
  • [14:30] Is there traffic in your target market? 
  • [16:00] Scott recaps all three steps. 
  • [20:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS774.mp3
Category:general -- posted at: 3:00am EDT

Does the idea of building and cultivating an email list intimidate you? Do you find yourself wondering if all of the extra efforts will really pay off? Whether you are just starting your email list or you are looking for ways to improve your existing one, you’ll find something helpful in this episode. On this episode of The Amazing Seller, you’ll hear from Scott as he gives an update on the Brand Creator’s Academy, reveals his strategy for building a robust email list, tips for keeping that list engaged and a lot more. You’ll want to pay close attention to this fascinating episode! 

What are you waiting for? 

Time and time again, Scott gets asked why he invests so much time into building an email list. The short answer is – because it works! Why wouldn’t you want to have an asset that you can control and a way to communicate with your followers at the drop of a hat? Most people who aren’t a fan of using email lists get that way because they didn’t put in the time necessary to build goodwill with their following. Find out how you can keep your email list hot by listening to this episode of The Amazing Seller! 

Make sure you start with a strong foundation

If you’ve been around the TAS community for very long, you know that Scott wants to help sellers like you build your brand by serving a niche market. Have you located your target market yet? If you haven’t, it is not too late to find one! Don’t assume that you can build a profitable ecommerce business through one-off products; those days are numbered. Find out how you can build a sustainable business model by targeting a niche market on this informative episode of The Amazing Seller!

Strategy break down 

Do you have a solid email list strategy? What is your plan to communicate with your customer base to drive sales and introduce new products? How will you keep your list fresh with a steady influx of new customers and people who are interested in your brand? On this episode of The Amazing Seller, you’ll hear from Scott as he discusses the importance of developing and implementing a quality email list strategy. 

  1. Create a follow-up sequence that will drive people to your home base. 
  2. Share product review posts with affiliate products from Amazon. 
  3. Build a relationship and connect with your audience and niche market. 

Where are you on your email list building journey? Are you ready to go out there and put plans in place or are starting to enjoy the fruits of your past efforts? You can learn more about Scott’s email list building strategy by tuning into this episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] An update about Brand Creator’s Academy. 
  • [6:00] Why you need to build an email list. 
  • [10:15] Generating impressive results. 
  • [14:20] Validating your market is critical! 
  • [16:00] Scott starts the strategy breakdown. 
  • [23:00] Keeping your audience’s attention. 
  • [26:20] Is all the effort and cost worth it? 
  • [30:00] What is the next step after you’ve built an email list? 
  • [33:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS773.mp3
Category:general -- posted at: 3:00am EDT

It’s the New Year! Welcome to 2020 - are you excited about the possibilities this new year has in store or do you find yourself scrambling to get your business on solid footing? To get you pointed in the right direction, it’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear Scott as he gives an update on Brand Creator’s Academy, explains how to grow your home base, provides helpful action steps you can take, and so much more. You’ll want to pay close attention to this informative and helpful episode! 

Brand building is the way of the future

If you’ve been around the TAS community for very long, you know that Scott is passionate about paving the way for ecommerce success in the future. A key to Scott’s approach is changing the way we think about ecommerce success. Gone are the days of finding and launching a product for some quick cash - to succeed in 2020, you need to start working on building a brand. Remember, people, connect with brands and personalities, not products. To learn more about brand building in 2020 from Scott’s expert perspective, make sure to listen to this episode of The Amazing Seller! 

Evergreen content 

Did you know that all content created by brands are not created equally? It’s true! While some content is designed for a singular purpose - creating evergreen content can help your ecommerce business succeed in the long term. How do you create evergreen content? What does it look like to create content that keeps people coming back? Don’t just leave it all up to guesswork - learn from someone who has been in the industry for over a decade! Tune into this episode of The Amazing Seller to hear more as Scott expands on this critical topic. 

Action steps for you!

Let’s face it, building a successful ecommerce business in 2020 is not an easy task to take on. What if there was a way for sellers like you set yourself up for a solid start? On this episode of The Amazing Seller, you’ll hear from Scott as he provides several action steps sellers like you can take to put your ecommerce business on firm standing in 2020. 

  1. Build your home base. Start with a website and a blog. 
  2. Create content that will bring in your target audience for your niche market. 
  3. Work on your email list - this is the way to amplify your content and grow your brand! 

If you are not sure how to proceed with these action steps that Scott has provided, make sure to check out the links in the resources section to learn more about how you can get started. Have pen and paper ready as you listen to this episode of The Amazing Seller, you are going to need it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Why Scott is focused on brand building. 
  • [8:15] Creating evergreen content. 
  • [14:00] Setting your home base up for success. 
  • [19:00] Three action steps you can take to get started. 
  • [23:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS772.mp3
Category:general -- posted at: 3:00am EDT

What is it going to take to build and sustain a successful ecommerce business in 2020? Is there still any hope for budding leaders who are considering launching an ecommerce business in the New Year, or is it time to consider a different industry? On this episode of The Amazing Seller, you'll hear from Scott as he opens up about his ecommerce predictions for 2020, explains how to build a thriving ecommerce business, obstacles to watch out for, and more helpful insights. You'll want to have your pen and paper ready for this informative episode! 

Don't count on the old way! 

The old way of building and launching an ecommerce business around a popular item like fidget spinners are quickly disappearing. As more and more people flood the ecommerce industry, many are wondering what the best way to build an ecommerce business is as we enter 2020. While Scott has his approach, the truth is - building an ecommerce business is going to take time, patience, and dedication. Are you ready to give it all you have? Tune into this episode of The Amazing Seller to learn more about Scott's tried and tested approach, you don't want to miss it! 

Building a future-proof business in 2020

If you've been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build out their brand and feature products on multiple channels. Why does it matter if your products are on multiple channels? Why do you need assets like email lists that are independent of Amazon? To secure a long term future for your brand! It isn't very smart to put all your eggs in the Amazon basket. Give your brand a chance to succeed and look for ways to plant seeds and build out alternative channels early in your brand, if possible. To get more info on how to future proof your brand, make sure to listen to this episode of The Amazing Seller.

Diagnostic questions to ask yourself

If you want to sell your product on Amazon in 2020, Scott has come up with several helpful questions you can ask yourself to see if you are ready. These questions are designed to help you think through your strategy and see if it is really up to par as you move into the new year. 

  1. How do you plan to sell your product? 
  2. How will you compete with other sellers with the same product? 
  3. How will you drive external traffic? 

Yes, Scott is giving you homework, but if you take the time to answer these questions, you'll see if you are on a strong foundation for your ecommerce business heading into 2020 or if you need to make adjustments. It's time to dig deep and plan ahead - but don't worry, you are not alone. The TAS community was designed for sellers like you who need people in their corner to keep going. Listen to this episode of The Amazing Seller as Scott expands on methods you can use to make 2020 a successful year for your ecommerce business!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Changes in the ecommerce marketplace. 
  • [8:40] Why the old way of building an ecommerce business is DEAD. 
  • [11:50] What are you waiting for? Validate your niche market! 
  • [15:00] Amazon is going to make it harder for new sellers to succeed. 
  • [20:00] Watch out from gurus who encourage you to put all of your eggs in one basket! 
  • [24:00] Scott recaps his predictions for Amazon and ecommerce in 2020. 
  • [27:00] What does it take to succeed as an ecommerce business in 2020. 
  • [30:30] Key questions you need to ask yourself. 
  • [33:00] Why Scott is a bad teacher for people who don’t want to work or have patience. 
  • [39:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS771.mp3
Category:general -- posted at: 3:00am EDT

How is the traffic looking for your ecommerce business? Is there room for improvement? Are you ready to throw in the towel? Wherever you are on your journey, Scott is here to help you make the right steps. On this episode of The Amazing Seller, you’ll hear from Scott as he shares his approach to increasing traffic, how to develop compelling content for your audience, which common mistakes to avoid, and so much more. Make sure to have pen and paper ready as you listen to this episode - you don’t want to miss a minute!

Chunk it down!

If you’ve been around the TAS community, you know that Scott is a fan of breaking down complex topics and strategies in an easy to use way. This week is no different; Scott has a plan to help sellers like you increase your traffic and take your ecommerce business to the next level. While it might seem complicated when you chunk down your task list and the steps you have to take to increase your traffic, it becomes a lot more manageable! Learn more about Scott’s innovative approach by tuning into this episode of The Amazing Seller!

Creating content for your market

What does it take to create compelling content for your target audience? Is there a secret formula that will bring in all the traffic? According to Scott, it all comes down to observing where your target audience spends their time online. Try taking a look at Google and YouTube and searching for your niche market - what does the autofill display? From unboxing videos to product comparisons and reviews, there are a ton of helpful ways to create content for your market. Listen to this episode of The Amazing Seller to hear more helpful insights from Scott! 

Common excuses to avoid 

Do you ever find yourself wondering what your life would have been like if someone came along and gave some pointers on what to avoid in your career? Imagine getting access to that sort of insight that could help you avoid common mistakes and excuses! Thankfully, Scott has compiled a list of common excuses that sellers like you should avoid when it comes to your brand growth strategy. 

  1. I’m not an expert, why would anyone listen to me? You don’t have to be an expert, just invite people along for the ride and educate them along the way. 
  2. I don’t know how to use social media and navigate the technical aspects of the business. Learn about it and educate yourself or hire someone to do that for you!
  3. Don’t let perfectionism get in the way. 
  4. It’s going to take time, don’t get impatient! 
  5. I’m not a good writer; how can I write blog posts? Hire a writer or have someone transcribe your video. 
  6. I’m not good on video. That’s OK - just give it your best try! What do you have to lose? 

To learn more about Scott’s approach to rejecting these common excuses and how to get your business back on track, make sure to listen to this episode! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:15] Traffic is currency! 
  • [5:30] Breaking down a sustainable content creation strategy. 
  • [7:45] Where do you go for product information online? 
  • [12:50] Six common excuses that keep people from creating content. 
  • [19:00] Scott’s challenge to ecommerce business leaders like you! 
  • [22:45] Recapping Scott’s five-step challenge. 
  • [29:20] Action steps you need to take. 
  • [31:45] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS770.mp3
Category:general -- posted at: 10:10pm EDT

Do you ever feel like you are your own worst enemy? If only you could motivate and energize the person staring back at you in the mirror, your business would be better off, right? Good news, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott during another session of Ask Scott. You don’t want to miss it as Scott gives an update about Brand Creator’s Academy, answers a question from a TAS follower like you, and much more. Have pen and paper ready for this helpful episode; you are going to need it! 

You need someone in your corner!

Have you ever found yourself on a long trip with someone only to soon realize that the time flew by? The truth is, life is a lot easier when we have someone along for the ride! What does it look like to have someone in your corner on the business front? According to Scott, it all comes down to building the right community. Don’t wait for a mastermind to contact you or for the right Ad to pop up on your newsfeed! You need a community around you that can keep you on track and hold you accountable. To learn more about connecting with a healthy ecommerce leadership community, make sure to listen to this episode of The Amazing Seller!

Scott’s three-step process

Don’t you hate it when you look up and wonder where the day went? Let’s face it; most people are not good at managing their time or staying on task. Our society has quickly become focused on dividing the consumer’s attention and keeping them stimulated all the time. Is that a winning strategy? Here to help cut through all the complexity and give sellers like you the tools you need to succeed is Scott! He has devised a helpful three-step process that leaders like you can use to stay focused and on task. 

  1. Understand and accept that your plan doesn’t have to be perfect. Give yourself room to learn, grow, and improve as you go. 
  2. Get a clear picture of what needs to be done. Highlight dates set deadlines and stay committed. 
  3. Do it! Take action and do what you’ve said you’ll do! 

There is a lot more to these three steps - but it’s not complicated. Find out how you can reduce the level of overwhelm in your business by listening to this powerful episode of The Amazing Seller - you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Question: How do I get over procrastination and avoid perfectionism? 
  • [7:00] You need accountability! 
  • [10:00] What is an MVP? 
  • [13:00] Scott’s three-step process to defeat procrastination and perfectionism. 
  • [22:00] Recapping the three-step process. 
  • [24:00] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS769.mp3
Category:general -- posted at: 3:00am EDT

It’s a special time of the year for many TAS followers, so to all who celebrate - Merry Christmas! For this special session of The Amazing Seller originally airing on Christmas Day, Scott decided to change things up a bit. Scott invited his daughter, Kayla, on the podcast to talk about the concept of Hygee. On this episode, you’ll hear Scott and Kayla discuss their experiences with Hygee, how they’ve adapted it to their personal use, why it can be helpful for business leaders like you, and much more. You’ll want to pay close attention to this special holiday episode! 

What is Hygge? 

Have you heard of this popular practice called Hygge? Hygge is a Danish and Norwegian word for a mood of coziness and comfortable conviviality with feelings of wellness and contentment. Recently, Scott’s oldest daughter, Alexis, told his younger daughter, Kayla, about Kygge. Since Alexis told Kayla, Kygge has been a hit in the Voelker household. From comfy nights on the couch to quite Saturday mornings in bed, there are a ton of ways that you can incorporate Hygge into your lifestyle. Learn from Kayla and Scott as they discuss this helpful tool. 

Be present 

In many ways, Hygge also promotes a sense of mindfulness and being present in your surroundings. When was the last time you felt grounded and present? Do you take steps to engage in a practice of mindfulness daily? The more you can learn how to remove distractions and simplify your lifestyle; the more your business will thrive. Don’t let busyness and hustle steal the life and joy you’ve always wanted. Learn how to slow down and smell the roses by hearing helpful insights from Scott and Kayla on this episode of The Amazing Seller, you don’t want to miss it! 

Decrease your stress

One of the best gifts you can give yourself and your business this year is a less stressed you! Let’s face it, too many business leaders find themselves on the sidelines because they worked themselves too hard, or they failed to take care of their personal life. What good is all a profit you gather if you don’t have people you love to enjoy it with? If Hygge doesn’t appeal to you, that’s fine; the point is - stress happens. It would help if you had a plan in place to deal with stress healthily. Tune into this episode of The Amazing Seller as Scott and Kayla discuss the value of decreasing the stress in your life.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:40] What is Hygge? 
  • [5:20] Digging deeper into Hygge. 
  • [7:20] The value of being “Present.” 
  • [11:45] Using hot beverages and food to calm yourself. 
  • [13:40] Get comfortable! 
  • [18:00] How you can use Hygge to decrease stress in your life. 
  • [23:00] Closing thoughts from Scott and Kayla. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS768.mp3
Category:general -- posted at: 3:00am EDT

What does it take to go out there and grab a piece of the marketplace and call it your own? Is it possible to grow a brand based on a following you’ve cultivated? What role should your Amazon seller’s account play? On this episode of The Amazing Seller, you’ll hear from Scott as he introduces a Brand Accelerator Live session featuring Alex from Travel Fashion Girl. In her session, Alex talks about how she grew her brand from the ground up, why she decided to partner with other influencers, what it took to monetize her brand, challenges she faced along the way, and so much more. You’ll want to have pen and paper ready as Alex drops some helpful tips on this episode! 

Why you should trust Alex 

While you may never have met Scott, hearing from him week in and week out may feel like you’ve grown to know him and trust him. Scott wants you to extend that same level of trust to Alex from Travel Fashion Girl - and she’s earned it! 

Alex started TravelFashionGirl.com because she was frustrated by the lack of information for women available when she began traveling. In 2008, most packing tips were based around two pairs of trousers, four t-shirts, and three pairs of underwear – a packing list more suitable for a man as most were written by men. Recognizing the need for a resource that offered women a more precise and visual idea about what they needed to pack consisting of practical items with a feminine point of view - Alex went to work. To create accurate, relevant content, Alex spent over a year interviewing other travelers on the road before launching Travel Fashion Girl in August 2012.

As you can tell, Alex has been around the ecommerce community for some time now. You’ll notice that Alex uses much of the same brand-building strategies that Scott champions. Pay close attention to how Alex has created a growth strategy unique to her brand!

The right mindset matters!

How well do you handle adversity? Do you find yourself often frustrated and overwhelmed when things don’t go your way? Or do you keep your cool and find a solution that will work for all parties? The truth is, not everyone has the right mindset and skillsets to become a successful small business owner - but they can be acquired along the way! A successful ecommerce business leader will be ready to adapt to any situation that arises; they have to be flexible and eager to find a solution not quick to point out mistakes. To learn more about adopting the right mindset to succeed in business, make sure to listen to this episode of The Amazing Seller! 

Building blocks 

What are the essential things you need to get your business started on the right foot? Most people would say a pile of cash and good connections - while that would certainly help, you need the right approach! Each phase of building your business doesn’t have to be perfect; you just need to be ready to course-correct and learn from your mistakes. Think of each phase of your business as grades in school; each year builds on what you’ve learned so far - the same is true in business! Discover how Alex’s approach changed and adapted over the years and how she evolved into an expert business leader by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Alex’s session at Brand Accelerator Live. 
  • [9:30] How did Alex start her blog? 
  • [14:00] Monetizing the brand. 
  • [16:00] Creating relevant content. 
  • [20:00] Using SEO to grow your brand. 
  • [22:20] Leveraging the data you’ve gathered. 
  • [32:00] How Alex is selling her own ecommerce products. 
  • [38:00] Connecting with social media influencers. 
  • [43:00] The mindset that has helped Alex build her brand. 
  • [46:00] Alex takes questions from the audience. 
  • [52:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS767.mp3
Category:general -- posted at: 8:05pm EDT

Where are things headed with your ecommerce business? Are your profits continuing to rise steadily, or are you facing a slump in sales numbers? What can you do to put your brand in the best position to succeed in the long-term? If you need some solid advice, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, gives an update regarding Brand Creator’s Academy, answers a question from a TAS follower like you, and much more. Have pen and paper ready; you don’t want to miss a minute of this engaging episode! 

Customer service can be your secret weapon! 

When was the last time you had really terrible customer service? Unfortunately, those negative experiences tend to stand out in our minds way more than the positive ones. This is why you need to focus on delivering high-quality customer service each time you get a chance to interact with your customers or potential customers. The last thing you want your brand to be known for is poor customer service. Imagine what it would mean for your brand to be known for delivering high-quality customer service! On this episode of The Amazing Seller, you’ll hear from Scott as he shares a helpful lesson about customer service - don’t miss it!

Don’t wait for the best timing - act now

What is holding your business back? Do you find yourself wondering when the best time is to launch a product, publish a post, or shoot a video? Bad news - there is never a perfect time. The time to act is now! While Scott often encourages sellers like you to do your research, the truth is - it’s easy to get lulled into inaction. Why not commit to taking action every single day? It doesn’t always have to be something challenging - even a baby step is a step in the right direction! 

Brand building is the wave of the future

Let’s face it, gone are the days when you could find a popular product like fidget spinners and then make a killing by selling your own white label product online. While there is still money to be made in the ecommerce sector - you’ve got to smart about it! If you’ve been part of the TAS community for very long, you know that Scott is hard at work shifting the focus of this brand to empower sellers like you. Learn more about brand building and the resources that Scott has built by listening to this episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:50] Scott’s thought of the week. 
  • [12:30] When is the best time to post on social media or on a blog? 
  • [16:45] Why brand building is the wave of the future.
  • [18:30] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS766.mp3
Category:general -- posted at: 3:00am EDT

Do the stories of Amazon sellers shutting down their businesses and liquidating their assets scare you? They should! Unfortunately, no one is immune to the changing winds of the ecommerce industry - however, there are steps you can take to protect your business. On this episode of The Amazing Seller, you’ll hear from Scott as he shares the story of how a seller like you dealt with a $60,000 loss, what it takes to diversity your brand, and a lot more. You don’t want to miss a minute of this helpful episode! 

Don’t keep all of your eggs in one basket! 

How dependent is your brand on any one facet of your business model? Are you completely reliant on a platform like Amazon, or have you started building your brand outside of that channel? Too many ecommerce business leaders and still following an “Amazon-only” approach! Why box yourself in and put all of your eggs in one basket? Scott has been encouraging sellers like you to move away from singular dependence on Amazon for some time now. Learn how to undertake a robust brand development strategy from Scott by tuning in to this episode! 

Learn and adapt

When is the last time you’ve had to think on your feet as a business leader? Are you good at thinking on your feet, or do you need to grow in that area? When it comes to leading a successful ecommerce business, you’ve got to be ready to adapt to new situations as the market shifts. Don’t think that your business is hazard or challenge-proof! A successful leader stays in a constant state of learning and is ready to adapt their thinking when presented with accurate information. To learn more about the role of adapting and thinking on your feet, make sure to listen to this episode of The Amazing Seller! 

Think outside of the box 

Did you know that sometimes the best solutions come from a place you least suspect? Let’s face it; movies and tv shows have programmed us to limit our imaginations and expect a linear and logical approach to all situations. The truth is, life isn’t always by the book, and according to a set of facts and numbers. As a business leader, you need to be ready to face any business situation head-on using all of your skillsets. Don’t expect a challenge to go by like it does on a movie script! Hear how Scott would attack a challenging situation a seller like you faced by listening to this fascinating episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Why it’s a bad idea to keep all of your eggs in one basket. 
  • [8:00] Scott shares “John’s” story. 
  • [12:00] Solutions that John could have explored. 
  • [16:00] Make sure to protect your butt! 
  • [20:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS765.mp3
Category:general -- posted at: 10:03pm EDT

Does brand building sound too challenging for you? Do you have too many factors and variables that keep you wondering? What if you had the chance to sit down with someone who could walk you through common sticking points to the brand-building process? Good news - you are in luck! On this episode of The Amazing Seller, you’ll hear from Scott as he goes over the ten common sticking points people face during the brand-building process. The content Scott covers can help ecommerce business leaders like you succeed, have pen and paper ready - you are going to need it! 

It’s not too late

As Scott covers more of the brand-building process, do you find yourself wondering if it’s too late for your ecommerce brand to adopt some of these ideas? Good news, it’s never too late to make a pivot or learn from what you’ve experienced so far! If you’ve already started building on Amazon - that is ok - there are steps you can take to implement some of the lessons Scott has to share. If you are ready to put in the work tune into this helpful and informative episode of The Amazing Seller - you don’t want to miss it! 

Why Brand Building works 

If you’ve been around the TAS community for very long, you know that Scott is passionate about getting more sellers like you to make the switch to focus on brand building. While it might still be possible to find a profitable product to sell on Amazon, the truth is - it’s getting harder and harder every day! Why not try an approach that is designed to support and sustain your efforts for the long-term? If it’s so easy and profitable, why isn’t everyone taking the brand building approach? While brand building doesn’t have to be complicated - it will take work! To learn more about how to follow Scott on the brand-building adventure, make sure to listen to this episode of The Amazing Seller! 

Know your audience!

Do you ever find yourself wondering why people aren’t more engaged with your brand? Most of the time – it all comes down to speaking their language! From everyday struggles to jargon – if you can capture how your audience talks about your product or service, you can make a huge impact. Scott encourages sellers like you to take the time to learn from and interact with your target audience. Do you know where they hang out online? Have you provided value to that community? Make sure to listen to this episode as Scott explains how business leaders can reach their target market! 

Why you need action steps

It’s gut-check time! What are your action steps for the next quarter? How about the next month? Peter Drucker once said, “What gets measured, gets managed.” At the heart of that quote is the point that if you fail to give attention and focus to something you need to change – chances are not suitable for that change to take place. So what are you waiting for? Get out there and take action; your business depends on it! To get some helpful action steps and more insights, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Recap of Scott’s Brand Building Series. 
  • [10:30] What if you are selling a product on Amazon already? 
  • [13:00] Who is your target market? What are they excited about? 
  • [16:15] Is building a brand really worth it? 
  • [22:00] How do you increase traffic to your home base? 
  • [24:10] What to send to your email list. 
  • [27:10] Just start! 
  • [28:50] Creating content ideas. 
  • [32:00] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS764.mp3
Category:general -- posted at: 3:00am EDT

So you’ve started to build your brand, but you are ready to start bringing in revenue, what do you do? Is it time to start rolling out your own white label products? Or maybe it’s time to partner with a social media influencer on YouTube or Instagram. On this episode of The Amazing Seller, you’ll hear from Scott as he wraps up his Brand Building Series with part six. Scott gives a recap of the Brand Building Series thus far, explains how to identify which products your market wants, how to use your Amazon Affiliate account wisely, what it takes to utilize ebooks, and so much more. If you are ready to make your brand profitable, this is the episode for you - don’t miss it!

What does your market want? 

Remember all the way back in part one of the Brand Building Series when Scott spoke so passionately about identifying your market and getting to know them inside and out? If you don’t know who you are targeting, you can’t market a product to them effectively! Taking that research from part one, Scott walks through how sellers like you can leverage your brand’s position to create products you already know they want. While this step might sound easy, the truth is - many sellers mess it up. Tune into this episode of The Amazing Seller to hear Scott explain how to reach your market with the right products. 

Why you need a social media channel 

Did you know that one of the best ways to reach your target audience is by utilizing Facebook and other social media channels? It’s true! Think about it - people flock to Facebook every day, regularly - why not jump on the chance to get your brand in front of them? Don’t buy the lie that you have to be a social media pro in order to get started; you don’t! As you learn along the way, your fans and community will grow along with you. To hear how Scott incorporates social media into his brand-building strategy, make sure to listen to this episode of The Amazing Seller!

Ebooks are a great tool!

When was the last time you visited a website and received an additional offer while you were going through the checkout process? If your brand uses this tool wisely - you can offer some great products that will connect people to your brand. Consider putting together an ebook or a targeted resources guide - they really aren’t that complicated. This approach gives you two valuable things, it gives you credibility, and it gives you a product you can sell that doesn’t cost you any overhead other than your time. Scott has used this strategy before, and he’s seen great success - listen to this episode of The Amazing Seller to hear more about this critical topic! 

Turn on the Ad networks

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you work smarter, not harder! What if you could generate revenue for your ecommerce business without putting a ton of money into a product? As you build your brand and start gathering a following in your niche market, a great option is to start turning your traffic into dollars! If you’ve been following Scott’s advice, you know that creating compelling content will establish goodwill with your audience - they will begin to trust you. As they visit your site, you can use that credibility to entice Ad Networks to use your home base for their advertisements. Make sure to listen to this episode of The Amazing Seller as Scott expands on this topic and much more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:40] Scott recaps the whole series so far. 
  • [6:40] What does your market want? 
  • [8:10] Use your Amazon affiliate account! 
  • [12:00] Make sure to use your Facebook page. 
  • [14:45] Why “How to content” is so popular. 
  • [18:10] Ebooks are an easy tool to add to your toolbox. 
  • [27:30] Ad Networks can bring you in revenue. 
  • [32:10] Should you offer merchandise to your followers? 
  • [34:20] Check out Brand Creator’s Academy! 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS763.mp3
Category:general -- posted at: 1:10am EDT

Could your ecommerce business benefit from a robust list of followers that could amplify your message? What would it take to cultivate a following of passionate fans who are committed to helping your brand succeed? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over part five of his brand-building series. Join Scott as he explains why you need an email list, how to attract the right followers, how to keep your followers engaged, what it takes to make Facebook Ads work, and so much more. Have pen and paper ready - you don’t want to miss a minute of this helpful episode! 

Is an email list worth the time to create? 

Time and time again, Scott gets asked why he invests so much time into building an email list. The short answer is - because it works! Why wouldn’t you want to have an asset that you can control and a way to communicate with your followers at the drop of a hat? Most people who aren’t a fan of using email lists get that way because they didn’t put in the time necessary to build goodwill with their following. Find out how you can keep your email list hot by listening to this episode of The Amazing Seller! 

Giveaway contests work

Have you tried running a giveaway contest for your audience yet? What do you have to lose? If you know your audience and what makes them tick – then reach out! Give away contests can help get people fired up about your brand – it can also build momentum. Too often, sellers create a great product and then wonder why no one buys it – here is a hint – you’ve got to tell them about it! Learn how you can use give away contests to your advantage by listening to this episode of The Amazing Seller!

Why follow-up is critical

Don’t you hate it when you send an email or a text, and you never get a reply back? Any business that operates like that is designed to fail! What are you doing to make sure your ecommerce business is prepared to follow up and nurture a relationship with your customers? An easy way to look more professional and polished than you might be is to focus on providing consistent follow up with your customers. To hear what Scott does to drive this message home in his business, make sure to listen to this episode of The Amazing Seller!

Keep delivering value 

Let’s face it – no one likes to feel like someone pulled the wool over their eyes. One of the worst feelings you can get is when you realize that someone just sees you as a means to their end. Don’t treat your followers like that! Scott teaches TAS followers to focus on delivering value and establishing a personal connection with your customers. If you show that you care about people and you want to make a positive impact – people will notice! What are you waiting for? Put in the work and watch your business thrive! Hear more helpful insights like this one from Scott by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:20] Scott recaps all four parts of the series thus far. 
  • [4:00] Why build an email list? 
  • [7:45] Attract the right people! 
  • [17:45] Don’t forget about a thank you page and a follow-up message. 
  • [21:20] Why you need a Facebook page for your brand. 
  • [23:00] Build goodwill with your list! 
  • [26:40] Stick to an email schedule. 
  • [29:30] How Facebook Ads works. 
  • [40:30] Scott recaps all the email list building steps. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS762.mp3
Category:general -- posted at: 3:00am EDT

Wouldn’t it be amazing to have the type of traffic that Amazon attracts every day? Imagine what your ecommerce business could do with consistent traffic to your home base. On this episode of The Amazing Seller, you’ll hear from Scott as he shares part four of the Brand Building Series. Learn how to use longtail keywords, write visually engaging blog posts, how to make a compelling video, and so much more. If you’ve ever wanted to know how Scott is able to get regular traffic for his brand - this is the episode for you! 

Make your content assessable 

As you get your home base built up and you start thinking through how people will engage with your brand - have you thought about how assessable your content is? Are you using the right language for your niche audience? Is your blog post visually attractive and easy to read? We’ve all been to those dated and boring websites - who wants to buy from someone who won’t put in the time to make their brand look good? Get some helpful tips from Scott on how to make your content assessable by listening to this episode of The Amazing Seller! 

Optimize your blog post for keywords

Part of making your content assessable also has to do with optimizing your post for keywords that people in your niche market are looking for. What good will your post about fly fishing do if you don’t use those critical words in your blog post or title? Remember, search engines want to link searches to relevant content, but you have to let them know your content is relevant by using keywords strategically. If you don’t have time to think through or plan a keyword engagement strategy - there are a ton of people out there that you can hire at reasonable rates. Tune into this episode of The Amazing Seller to hear more from Scott about keyword optimization; you don’t’ want to miss it! 

Videos can draw people in 

How many videos did you notice in your social media newsfeed the last time you were scrolling through your feed? Chances are, about one in four posts on Twitter, Facebook, or Instagram had videos featured. What are you doing to jump on the video bandwagon to engage your followers? You don’t have to have the most amazing videos to grab people’s attention - if your video is relevant to the audience you are targeting - they’ll stick around. If you want to start using videos to engage your brand’s following, listen to this episode of The Amazing Seller to get practical insights from Scott! 

Why you need traffic 

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you drive traffic to your home base. Remember what Scott often says - content is KING! When you have the right content, you’ll start attracting traffic, which you can then monetize! Think of your blog as a giant billboard for your brand on the internet - you want people to notice your messaging and then engage with what you have to offer. If you are ready to put in the time and effort to take your brand to the next level of growth, you’ve come to the right place!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] Scott recaps the Brand Building Series so far. 
  • [4:00] Using the longtail keywords. 
  • [13:30] What is the best length for a blog post? What should it look like? 
  • [21:20] How to use SEO to your advantage. 
  • [24:20] Finding the right writers for your blog. 
  • [27:30] Creating engaging videos. 
  • [32:00] Content creates traffic - use it! 
  • [34:20] Closing thoughts.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS761.mp3
Category:general -- posted at: 3:00am EDT

Do you have a good handle on what it takes to attract traffic to your home base for your ecommerce business? Or are you still struggling to figure out how to create content that will connect with your target audience? If you need some helpful advice, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he walks through his approach to finding the right keywords, what it takes to come up with good content ideas, why you need to plan out your content schedule, and so much more. Have pen and paper ready; you’ll need it for this informative episode! 

Auto-fill is your friend 

Did you know that one of the best ways to come up with topics and content for your brand is to turn to Google? It’s true! What do you have to lose? Head over to Google and type in the keyword for your niche market. Once you start typing in that keyword, you’ll notice that Google will start populating several other words that are often searched for by other people. By simply following this exercise - you’ll get a free peek into the search habits of your target audience! Learn more about this critical topic by tuning into this episode of The Amazing Seller - you don’t want to miss it! 

Give people what they want! 

One of the most popular types of videos on the internet right now is videos of people “Unboxing” a product that they have been anticipating. From iPhones and tablets to kyacks and fishing rods, everyone wants a helpful peek at a product before they buy it. What if you could use this same strategy to drive traffic to your ecommerce business? According to Scott, review videos are a great way to connect with your target audience. Review videos can also lead to affiliate sales - passive income that you can collect! Discover more helpful insights like this one from Scott by listening to this episode of The Amazing Seller! 

Chunk it down into themes 

If you’ve been around the TAS community for very long, you know that Scott often encourages sellers like you to avoid biting off more than you can chew. If you have a massive list of action items that you need to tackle, why not try Scott’s way of chucking it down into workable sections? If you need some ideas when it comes to content creation - Scott encourages sellers to think of the big picture and then start breaking it down into sub-categories. Go even deeper into this topic and a lot more helpful tips by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [6:20] How to use Google and other search engines to your advantage. 
  • [12:40] Creating content that will bring in the traffic you need. 
  • [23:00] Product reviews are an easy way to attract traffic. 
  • [26:40] What are “Content buckets?” 
  • [29:20] Themes can be helpful! 
  • [33:45] You need to plan it out!
  • [36:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS760.mp3
Category:general -- posted at: 3:00am EDT

Do you ever find yourself wondering if it’s even possible to make it big as ecommerce seller these days? How do you build a brand that can go the distance and bring in the type of results that you need? On this episode of The Amazing Seller, you’ll hear from Scott as he continues with part two of his Brand Building Series. From how to build a home base and how to pick a good domain name to host plans and helpful tools, Scott’s got you covered! You don’t have to fumble around in the dark - learn from Scott’s seasoned perspective and tune into this episode!

Why you need a home base

Have you reached the point in your ecommerce journey where you’ve started to think about building your brand away from platforms like Amazon? Where do you start? According to Scott, the best place to start is by building social media channels and a home base. Don’t think that you need to have it all figured out to get started. Chunk it down and figure out how to do each step. Tune into this episode of The Amazing Seller to hear from Scott as he explains how sellers like you can get started with creating a blog and monetizing it – you don’t want to miss it! 

Tools that can help you succeed 

Is your head spinning from all the options out there on the marketplace when it comes to setting up your ecommerce business? From picking the right email service to figuring out domain names and hosting sights, do you feel out of your element? If your answer is yes, you aren’t alone! There are tons of budding ecommerce business owners out there who need a little guidance to get their business off the ground and headed in the right direction. Listen to this episode of The Amazing Seller as Scott runs through a good list of his favorite resources, you can also find the links in the resource section at the end of this post!

Don’t overthink it! 

Where do you hope to be five years from now? Do you have dreams of your ecommerce business running smoothly or even expanding into other areas of interest? What steps are you taking right now to achieve your goals? Too often leaders like you delay taking action because it is risky or uncertain, but that rarely ever changes! You’ve got to be willing to do the hard things now you can enjoy the fruits of your labors down the line. To hear more about this critical topic, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:15] Why you need a home base for your brand. 
  • [8:10] How to find a good domain name for your brand. 
  • [19:40] Finding the right hosting plan and using tools like Wordpress. 
  • [28:00] Don’t overthink it! 
  • [31:00] Scott gives a sneak peek of what will get covered on the next session. 
  • [34:00] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS759.mp3
Category:general -- posted at: 3:00am EDT

Are you struggling to figure out how to reach more people with your brand? Would you like to up your income so you can start thinking about the next phase of growth? You’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he kicks off his Brand Building Series. Scott covers how to explore and validate a niche market, what it takes to monetize your brand, how to identify key opportunities in your niche market, and so much more. You’ll want to pay extra close attention to this informative and helpful episode - don’t miss it! 

What do you bring to the table? 

Did you know that one of the best ways to succeed as an ecommerce business owner is to focus on what comes naturally? It’s true! Do you love hunting or traveling? What about fishing or sharing beauty tips? Consider taking something you are good at or have an interest in and use that to your advantage as a business owner! What is the one thing that most people know you for? Tune into this episode of The Amazing Seller to hear from Scott as he explains how to find the right niche market for you! 

Exploring a niche market’s potential 

Beyond your interests and abilities - you need to make sure that the niche market that you chose to explore is one that supports your business as it grows. Are there other products in your niche market that you can review and partner with other influences and brands to sell to your following? If the niche market you’ve identified doesn’t have the capacity to support your brand as it grows - it’s time to start exploring an alternative market. Learn more from Scott about identifying a sustainable niche market and more by listening to this episode of The Amazing Seller! 

The possibilities are endless! 

From partnering with other influencers to creating your own white label products, if you do your research well - the possibilities for brand building are endless! In many ways, it’s like building a house - you want to start with a solid foundation - if you don’t get that right, the rest doesn’t really matter. Scott doesn’t just want to help you get started; he wants to help you succeed. Learn from Scott’s time tested lessons and have pen and paper ready for this eye-opening episode, you are going to need it! 

Take action and get started

Let today be the start of your journey – borrow some of Scott’s high power energy and use it as fuel to TAKE ACTION! No one in the TAS community will tell you that the journey is easy, but many will tell you that the journey is absolutely worth it. Pull out your notepad or start that new checklist – put down three things you can do to start the ball rolling. Don’t put it off or let some excuse get in the way. You are the director of your business – you are the person who can make it happen! Remember – the TAS community is here to encourage you on your journey. Use the resources at your disposal to learn the skill sets you need to take your business to the next level. Good luck out there!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Choosing the right market. 
  • [7:30] Exploring and identifying niche markets. Do a personal inventory! 
  • [18:00] Scott describes his experience recording his audiobook. 
  • [21:20] How to find your niche market. 
  • [23:40] Validating market potential. 
  • [29:10] Can you monetize your brand? 
  • [32:00] Open your eyes to the opportunities that surround your niche market. 
  • [36:45] You don’t have to have it all figured out to get started! 
  • [38:15] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS758.mp3
Category:general -- posted at: 3:00am EDT

You did it - you survived Thanksgiving and Black Friday! Is your belly full? How did your brand perform during this massive spike in traffic and consumer interest? Are you trying to figure out what to do next? Good news - you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he gives an update on what he’s been focusing on during this season, explains how to make post-Black Friday plans for your business, and much more. Make sure you have pen and paper ready for this episode - you are going to need it! 

If you don’t plan it - it won’t happen

If you’ve been around the TAS community for long - you know that Scott gets fired up about planning things out, so you don’t have to think on the fly. From strategy sessions to full calendars dedicated to promotion, Scott doesn’t just talk a good game when it comes to planning ahead - he lives it! So what is your plan? Where is your ecommerce business headed as the fourth quarter moves forward? If you need a little inspiration and motivation - Scott’s got you covered. Tune into this episode of The Amazing Seller as Scott explains the value of making plans and sticking to them! 

Post-Black Friday strategy 

Thanksgiving and Black Friday have come and gone - do you have plans for Cyber Monday? What steps can you take to make sure your business will be successful going forward? Scott encourages sellers like you to sit down and make a plan that you can commit to - but he’s mapped it out for you too! Here is a helpful rundown of steps you can take to put your brand in the best position for success. 

  1. Leverage other holidays and special events to excite your following and give them access to your special offers. 
  2. Map it out - don’t leave it to the last minute! 
  3. Create a three-month promotional calendar. 
  4. Set targets, so you know what you are aiming for - you can’t succeed if you don’t have a target! 
  5. Focus on long-term assets rather than short-term assets. Plant today so you can harvest next year! 

Where do you need to start? Do you have a good plan to move forward with your brand, or are you going to work on some of the suggestions Scott laid out? Make sure to listen to this episode of The Amazing Seller as Scott expands on this topic! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:30] Why affiliate sales are awesome. 
  • [7:30] Scott’s thought of the week - make a plan!
  • [10:00] Black Friday is over, now what? 
  • [13:00] Do you have a promotion calendar? 
  • [18:20] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS757.mp3
Category:general -- posted at: 3:00am EDT

What would it mean for your ecommerce business if you could bring in over a million website visitors? Is it realistic to expect your business to gain that type of traction so quickly? On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his strategy to attracting free organic traffic. You’ll also hear Scott give an update on Brand Creator’s Academy, special Black Friday, deals, and a lot more. Make sure you pay close attention to this informative episode - you don’t want to miss it! 

Why traffic matters

Wouldn’t it be awesome if you had the resources to buy a commercial for your brand? What about a billboard? Imagine the impact you could have if you got your message out to a wider audience! These days - if you want to get attention in your market place, you’ve got to bring in the traffic. The amount of website traffic tells advertizers and potential buyers what value your business has in the eyes of the marketplace. To learn more about why traffic matters and how to attract more traffic to your website, make sure to listen to this episode of The Amazing Seller! 

Slow and steady wins the race 

You’ve heard that old fable about the tortoise and the hare, right? Of course, the moral of the story is that the steady persistence of the tortoise is more valuable than the bluster and speed of the hare. Which character best represents your approach to building your ecommerce business? There are way too many hares out there and not enough tortoises! If your ecommerce business has any hope for long-term success, you’ve got to willing to put in the time and effort required. To hear more about the value of going slow and steady, make sure to listen to this episode of The Amazing Seller!

Don’t expect overnight success

If you’ve been around the TAS community for very long, you know that Scott doesn’t sugarcoat his message. He often explains that building an ecommerce business will be difficult and that you shouldn’t buy into success-overnight messages. While it will take hard work to build your business, that doesn’t mean that you should sit on your hands until the stars align (because they won’t)! You’ve got to be willing to take advantage of the time and resources you have at your disposal, don’t get hung up on what you don’t have. At the end of the day, doing nothing isn’t an option! Learn more about staying the course and building a successful ecommerce business on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:45] Scott gives a shout out to a TAS listener. 
  • [7:45] Why attracting traffic is so important. 
  • [9:20] Don’t expect overnight success! 
  • [13:00] Create a content schedule and commit to it. 
  • [15:30] Dive your email list and your social media channel followers to your website! 
  • [19:30] Scott runs through his brand engagement strategy. 
  • [25:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS756.mp3
Category:general -- posted at: 2:26am EDT

Do you have a good handle on how to compete with other sellers on Amazon? What are you doing to proactively put your brand in a position to succeed and beat out the competition? On this episode of The Amazing Seller, you'll hear from Scott as he gives an update on Brand Creator's Academy, how to prepare for Black Friday, what it takes to assess your competition, and much more. You'll want to pay close attention to this valuable episode - grab a pen and paper! 

You can't sleep on the competition 

Who is your biggest competitor? Do you know how many units they sell on average each month? Have you taken the time to research and study your competition? What are you waiting for? If you don't know what your competition is up to, how do you plan to stay ahead of them? According to Scott, studying and observing your competition can give you useful insights that could make all the difference. Find out how Scott approaches competitors and more by listening to this episode of The Amazing Seller - you don't want to miss it ! 

Don't put all your eggs in one basket!

If you've been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build out their brand and feature products on multiple channels. Why does it matter if your products are on multiple channels? Why do you need assets like email lists that are independent of Amazon? To secure a long term future for your brand! It is foolish to put all your eggs in the Amazon basket. Give your brand a chance to succeed and look for ways to plant seeds and build out alternative channels early in your brand, if possible. To get more info on how to future proof your brand, make sure to listen to this episode of The Amazing Seller.

Solutions you can use 

Have you ever gone on a trip equipped with terrible directions? Let's face it; there are still some places where you can travel and not have access to Google; what do you do then? Similarly, there is only so much you can learn from a google search when you run into problems in your business. Scott has been through the wringer, and he has the scars to show for it! Don't leave your ecommerce strategy up to guesswork - learn from someone who has been in the trenches! Listen to this episode of The Amazing Seller as Scott reveals several solutions and resources you can use to take your ecommerce business to the next level.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:20] Assessing the competition on Amazon. 
  • [9:30] Why you shouldn’t depend on Amazon. 
  • [14:00] Helpful solutions. 
  • [15:30] Results your brand deserves! 
  • [22:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS755.mp3
Category:general -- posted at: 7:06pm EDT

Are you fired up and ready to bring your energy and passion to your efforts over the weekend? What are your priorities as you lead your business into the fourth quarter? If you need a little push in the right direction - you are in luck! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he gives an update about Brand Creator’s Academy, answers a common question that he gets from sellers like you, goes over some helpful email follow up tips, and much more. Have pen and paper ready; you’ll need them for this informative episode! 

Make sure to build goodwill 

Have you ever been to a store or had someone walk up to your house and try to sell you on their product or service in a very abrasive manner? Being on the receiving end of a “Hard sell” is no fun - so don’t put your potential customers through it! Why not try a more subtle approach to selling your product? According to Scott, the best way to gain credibility and trust is to focus on delivering value to your target audience. Have you found a great product related to your brand? Share it with your email list! From big tips to small ones, everyone loves to get “Insider information” hear more about Scott’s approach by listening to this episode of The Amazing Seller! 

Plan your follow-up and stick to it 

Do you have a plan and a schedule in place to follow up with your email list regularly? If you haven’t put a schedule together for email follow up - what are you waiting for? It has been said that if you don’t measure your progress, you’ll never reach your goal. Don’t let email follow up slip through the cracks; it’s too important! According to Scott, email follow up is one of the easiest and most important aspects of developing a growing email list. To learn more about successful follow up strategies from Scott, make sure to tune in to this episode of The Amazing Seller! 

A method that actually works 

What do you think of all the entrepreneur “Personalities” on Instagram and YouTube? Do you buy into the hype that they’ve unlocked the key to overnight success? Too often, excited business leaders get so fired up about the prospect of making it big that they fail to accurately assess what someone with a flashy car has to say. With Scott, you are getting someone who has been through the highs and lows of life as an entrepreneur, and he isn’t afraid to tell you about it. Scott’s strategy is tried and tested - learn more about how he’s used this email follow up approach to grow his business over the years.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:40] A Brand Creator’s Academy update. 
  • [5:00] What is the best email follow-up sequence for sales? 
  • [8:30] Build goodwill! 
  • [11:30] Why you need an email schedule. 
  • [16:20] Scott explains how his approach has worked over the years. 
  • [19:20] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS754.mp3
Category:general -- posted at: 3:00am EDT

Are you prepared to lead your business through a successful fourth quarter with the holidays approaching? What is your plan to engage your following and drive sales during these busy months? On this episode of The Amazing Seller, you’ll hear from Scott as he gives an update about Brand Creator’s Academy, explains his approach to holiday promotions that get results, and much more! Your business deserves more than last-minute planning - get a robust strategy for the fourth quarter by listening to this episode - you don’t want to miss it! 

Your email list is valuable! 

If you’ve heard it here once, you’ve heard it a thousand times; email lists can make or break your business! Scott has been championing this idea of building and maintaining an email list for your business for quite a while now. What is your progress status on building an email list? Do you have one but haven’t engaged it lately, are you still weighing if it is the best use of your resources? If you are struggling to decide if you want to commit to building an email list - this is the episode for you! Find out how Scott has used email lists to drive sales for his brand by tuning into this helpful episode! 

Make your giveaway worthwhile 

Did you know that one of the best ways to build an email list to grab people’s attention with a giveaway contest? It’s true! Remember, you can’t make it a simple or cheap giveaway - if you want people to give you their email, you’ve got to make it worth it to them! Consider using a relevant and valuable product to draw in people who fit your target demographic. To learn more about reaching the right people for your brand’s email list, make sure to listen to this informative episode of The Amazing Seller! 

Take a look at the competition 

Do you ever struggle to come up with engaging content that brings in traffic to your ecommerce business? What have you found that works and what doesn’t when it comes to audience engagement? According to Scott, one of the best ways to bring in passive income while growing a following is to review products. We are fast approaching the season where people will be scouring the internet for reviews and description of popular products, why not jump on the bandwagon? The best part is - you can make money off of those brands by using an affiliate link from Amazon. Hear more about reviewing the competition and making money in the process by listening to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:30] Scott stresses the value of building an email list and engaging your following. 
  • [10:10] How to run a successful giveaway contest. 
  • [13:40] Make sure to target the right audience! 
  • [17:30] Why it's a good idea to review competitor products. 
  • [22:00] Check out Brand Creator’s Academy! 
  • [24:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS753.mp3
Category:general -- posted at: 3:00am EDT

Is your brand grabbing the attention of your followers? How is the status of your sales and traffic numbers? If you want to increase the potential of your ecommerce business, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he shares his tried and tested three-step strategy to write emails and sell products. From subject like tips to directing your readers to external links, Scott has all the right angles covered so your brand can thrive. Have pen and paper ready; you’ll need it for this informative episode! 

Subject lines matter!

Do you put any thought into how you word or phrase your subject line in the emails you send out to your subscriber list? If you haven’t - you are wasting a valuable resource that will bring your readers in! Think of your subject line as the headline in newspapers or on the homepage of a news channel website. If you want people to stick around and invest their time into reading your email - you need to draw them in with an appealing subject line! To hear more from Scott about writing successful email subject lines, make sure to catch this episode of The Amazing Seller! 

Stories can make an impact

Have you ever found yourself drawn in by an article headline only to stick around because the writer compellingly wrote the story? Let’s face it; people are drawn to stories - maybe it goes back to the days of our ancestors who gathered around the cave fires and told stories to entertain each other. When you lead with a story, you can frame a point that you are trying to make effectively and persuasively. Why do companies spend millions to air a commercial on Super Bowl Sunday? Their commercials are just really expensive short stories! How do you plan to incorporate stories into your brand’s marketing strategy? 

It’s all about the click-through 

What is your ultimate goal with your emails that you send out to your subscribers? Is your ultimate goal to have every reader buy your product or do you simply want them to take a step toward your brand? According to Scott, constantly selling to your email list isn’t the best approach to build your brand in the long run. In order to build trust with your following, you’ve got to make less asks and offer more value. To hear Scott expand on this topic and much more, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:15] Why connecting with your followers is critical. 
  • [5:00] How to sell your product in a non-sleazy way. 
  • [7:00] Writing a good subject line. 
  • [12:00] What value are you delivering? 
  • [14:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS752.mp3
Category:general -- posted at: 3:00am EDT

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