Rock Your Brand Podcast (general)

Today we're going to talk about what it takes to start a podcast. It's a question I don't often talk about, so I'm excited to answer some of some questions related to the topic.

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RYB 885: How Darren Landed The "Down To Earth" Netflix Original Show That's Changing LIVES

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RYB 884: The NAKED Email Method and The RESULTS

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RYB 883: What's Best Way To Sell My Digital Product? - Jam Session

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RYB 882: Youth Pastor To Paid Speaker To Creating An Online Business with Grant Baldwin

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Welcome! I love hanging out with some amazing people every week where I can answer some awesome questions. If you want to become part of our Take Action Crew, head over to takeactioncrew.com to join us. You can ask your own questions every week and be apart of an amazing crew.
Today I'm going to tell you exactly how to write an email to send to your list and get them to engage with you. I just recently did an experiment of my own that will help you outline how to do this, step by step. It'll literally take you just a few minutes, and I think you'll be able to see positive results very quickly.

Direct download: RYB877.m4a
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Today I have Kevin Sanderson here with me, and I am excited to have him back on the show. We’ll go through some of the ups and downs he’s gone through since he left his job two years ago.

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I had a special announcement that I didn’t want to wait to make, so I’m posting an unplanned episode of the podcast. I wanted to let you all in on a change that I’ve decided to make. I am closing down my private Facebook group for the Amazing Seller podcast. I started it over five years ago, about six months after starting the podcast. Over the last few years, it’s grown to over 58,000 members, and with it attracted a lot of spammers who don’t belong there. So, I’ve made the decision to close the group. For now, it’ll be archived so you can still search for resources within the group, but moving forward will no longer be any activity within this group moving forward.

 

What’s Next for Rock Your Brand?

 

I’ve decided to create a new private group focused on building your brand and a place to qualify to become a member of Brand Creators down the line if you’re interested in that. Brand Creators is our paid group of members that I work with daily to help grow their brands. I wanted to create a new group where I can post my podcast episodes and do my coffee talks live. My focus is to have the new group filled with the right members, so there will be a smaller number of members.

 

How To Apply For Our New Facebook Group

 

You’ll need to complete a brief 2-minute application to become apart of the new group. We will require that you have a profile picture and have an established presence on Facebook. We will not allow anyone jumping into our new group for self-serving purposes. We’ll be posting things here that you can’t always get on the podcast, so it’ll definitely be worth it if you’re a good fit. To submit an application, head over to Brandcreatrs.com/ryb if you want to submit an application to become apart of the group.

 

Providing You With a Better Experience

 

I will continue to record and post three podcasts a week. I’ll also be hosting my coffee talks on Monday/Wednesday/Friday at 10 am eastern time. If you want to become apart of our Take Action Crew, submit an application, and we’ll host those within our the Rock Your Brand Facebook group moving forward. The goal is to provide you with a better experience. We’re also using this as an application process of sorts for those who want to become members of Brand Creators in the future.

 

I wanted to take the time to hop on and be completely open and honest with you about the reasoning behind closing the Amazing Seller Facebook group. If you want to be apart of the new Rock Your Brand private Facebook group, fill out the short 2-minute application. I would love to have you and look forward to seeing you on the inside.

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Today I wanted to call a little time out and reflect on the past 14 guests that we've had on the show. I wanted to give you a place that you can find all the episodes that I'm going to touch on in one convenient location. When I decided to rebrand the podcast, I had already been doing it for over 4 ½ years. A common thread with all of the interviews that we'll review is that every person has had pivots. As you grow and circumstances change, you'll have to change how you operate and do business. I want to share this with you to see the evolution of a business.

Take some time to use this as your own personal playlist and listen to each of these interviews. You'll discover that each person was once in a similar place that you are now, and success is much closer than you might think.

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Welcome to this week’s Friday Jam session. It’s always one of the highlights of my week. I enjoy being able to hang out with some awesome people and answer some great questions to help you grow your business. Head over to takeactioncrew.com to join us every Friday to get your own questions answered. Today I’m going to teach you how to write awesome subject lines and get more clicks in the process.

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Welcome to our Friday jam session! This is one of the highlights of my week, where I get to hang out with some awesome people and answer some great questions that will help you grow your business. You can join our take action crew anytime and get your own questions answered.

In the last few weeks, we've been talking about building an email list and creating a good lead magnet. Today we're going to talk about how to drive traffic to your lead magnet so you can grow your email list in the process. 

You Need a Lead Magnet to Start 

lead magnet is a short pdf guide or infographic that provides value for your target audience, and the goal will be to drive traffic there. You'll create a landing page to host your lead magnet once it's ready. 

Limit the time that you spend to create your lead magnet. Typically it should take no more than a couple of hours. Keep it simple, and you can even use your old blog posts and other content to create it. To start, you may not know what the offer will be for your lead magnet. The goal is to just try to build out your email list. Start by testing things and don't over complicate the process. 

Utilize Facebook 

I don't know many markets that don't have some sort of audience on Facebook. You need to identify your targeting to get started. A simple tip is to head over to Facebook and use the search bar to type in topics and keywords related to your niche.

You'll be able to see where your market is hanging out and what groups and pages they're a part of. The pages in specific will allow you to target your audience and share your lead magnet. You'll also be able to learn what other topics they are interested in. 

From there, you're going to start running ads (start with $5 a day per ad). You'll start to show up once the add is approved and can test your lead magnet quickly. Look at the first 100-500 people to see how many people click on it. Test out your ad for at least 7-10 days. A good conversation rate is at least 15%-20%.

Keep in mind that your ad isn't typically going to work right out of the gate. You'll see that it's not converting well and change the targeting first and your landing page second if you're still not getting traffic. 

If you don't want to spend money, put your landing page in your blog posts, on the sidebar on your website, and create pins on Pinterest directing people to the landing page.

Use your Facebook fan page to set up a group and run ads. It will ultimately build up your following and likes by running ads, but that shouldn't be your main goal. It's required to run ads, so that's the main purpose. 

Guide To Giveaways 

When you do a giveaway, you may have less targeted leads and will need to weed out the people who don't want to be on your list for the long haul. However, it's an affordable way to bring in new leads and grow your email list

To clean up your list after a giveaway, start immediately by sending out email broadcast messages to your list. You want to reach out with useful information. Email at least once a week, and you'll naturally get unsubscribers who aren't interested in your content. After the giveaway continue to follow up, and you'll allow people to self opt-out. You can also send an email to encourage them to unsubscribe if they don't want to be apart of the list anymore. 

As always, I hope you enjoyed this week's edition of our Friday jam sessions. If you want to join us head over to takeactioncrew.com to join us at 10 am eastern time every Friday, we'd love to have you! 

Thanks For Tuning in!

  • If you found today's show to be valuable, please share it
  • Additionally, please consider taking a couple of minutes to leave an honest review and rating for the podcast on iTunes.
  • They're very beneficial when it comes to the show's ranking. I can guarantee to read each one of them myself.
  • Finally, don't neglect to subscribe to the show on your preferred app.

“Remember, I'm here for you, I believe in you, and I'm rooting for you! Now it's time for you to take action and go rock your brand”! 

 
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Today we’re going to talk about the only three things that you need to start email marketing. If you haven’t started implementing this into your business yet, you need to! Email marketing makes it easy to reach out to people in our market and stay front of mind. The idea is there are a lot of people who aren’t ready to buy right now. However, they may be looking for tips to help them out in the moment and eventually will be more inclined to make a purchase at a later date. When we have an email list, we can control the communications with our customers, and it will change the game. Email marketing has been a part of my business for many years, and today I’m going to break it down for you to simplify it so you can implement this strategy in your own business. 

If you are interested in building your email list and have been following what I’ve been sharing, pick up a copy of our playbook. It’s the exact process and steps that I use for all of my businesses. There is an entire section dedicated to email marketing to help you out. 

Now let’s get right to the three things you need to do email marketing the right way and to keep it super simple.

  1. You Need To Have Your Lead Magnet 

Before you even start, you need to know what your market wants so you can create a valuable lead magnet. Make sure that it’s niche-specific and isn’t too broad. If you haven’t decided what your lead magnet is going to be, that is what you need to work on. The market may not even realize what they need until you create it, and that’s ok. Just make sure that it’s specific and calls out a problem, solution, or something that your audience wants. Make sure to keep it simple, especially at the beginning. 

  1. Create a Landing Page 

All you are going to do is put the lead magnet on the landing page and drive people to that page so they can sign up to get their freebie. On the landing page, you’ll be collecting their email address that you’ll add to your email list. Don’t talk about driving traffic to your site until you have your landing page ready to go. 

  1. Email Auto-Responder 

We use Converkit and absolutely love it! Inside Convert Kit, you can actually create landing paging so you can do it all in one place. Make sure that you dont overthink it. Simple is always best when it comes to email marketing.  

Bonus Tip - Add a Thank You Page 

The thank-you page will let people know you’ve sent their freebie and will include an offer for one of your products. It’s an easy way to upsell and promote your product. Even if they don’t purchase the first time, you now have access to their email and can reach out again at a later date. I recommend always creating your own custom thank you page and avoid using the word “subscribe” to make it more personal and provide added value. 

If you haven’t started email marketing or haven’t leverage your list, its time to get serious about building your own email list. There is so much you can do to have it help you positively promote your business while providing genuine goodwill to your audience. 

As always I am here for you, I believe in you and am rooting for you.

Now its time for you to take action and go rock your brand! 

Take-Aways From Today’s Episode 

  1. You Need To Have Your Lead Magnet (9:31)
  2. Create a Landing Page 11:50
  3. Email Auto-Responder 12:45
  4. Bonus Tip - Add a Thank You Page 14:20

Quote: If you haven’t started email marketing or haven’t leverage your list, its time to get serious about building your own email list. There is so much you can do to have it help you positively promote your business while providing genuine goodwill to your audience. 

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Category:general -- posted at: 3:00am EDT

Welcome to this week’s Friday Jam Session. I enjoy hanging out with some awesome people and answering some great questions every week! To join us head over to takeactioncrew,com to hang out with us. Today we’re going to be talking all about what to write and send to your email list. I’ll be sharing with you five different things you can send to your email list that will help you grow your business.

What Do You Send To Your Email List

 

#1 Fulfill Your Promise - What did you promise your email list in the lead magnet that they signed up for. To start, send the download that you promised them. The second email can be a follow up to see if they received the download and see if they’ve been able to use it yet or if they have any questions. Not everyone gets the first email or even opens it, so it’s always good to follow up with another email to your unopen list, and it’s super easy to do.

 

#2 Ask Questions - Make it a point to send at least one email per week. It’s important to ask open-ended questions so you can get feedback and start a conversation with your audience. This is also a great way to have a better idea of what problems and solutions they are looking for and show that you are a trusted source ready to help them. When someone responds it will improve your credibility and boost your delivery rate.

 

#3 Send Them To Your Blog or Website - The goal is to drive traffic to your website/blog, so your email list helps you with that and will help rank your content higher in Google when they see that people visit your website. You can always send an email to let them know you’ve recently uploaded a new post, or if you update an old piece of content, send an email letting your email list know, especially when you have new people on your email list.

 

#4 Send People to YouTube - If YouTube is a big part of your website, send people from your email list to your website. If you’re doing this, always put your video in a playlist. You’ll send people to the playlist so it’ll automatically play the second video that you have up instead of automatically playing someone else’s content if you send them to a specific video.

 

#5 Send People to Your Facebook Page or Group - If you’ve recently posted something on Facebook that you want people to be aware of, drive people to Facebook. On a page, you can always share the link. However, if you have a group, it can’t be shared as easily.

 

Always make sure that the emails you write are about your audience and not you.

Create Powerful Subject Lines 15:14

 

One of the most important things you can do is to create subject lines that create curiosity. Questions are also very effective. Make sure to look at the platforms that work best for your business and work best for you. 

Friday Jam Session Questions

 

Should I Send A Second Email to The Unopened List?

 

At a regular rhythm, I would send a follow-up email 24-36 hours after to the unopened list. You’ll be amazed at how many people will open your email the second time around, so don’t miss out on that opportunity.

 

Should I Create Email Sequences or Create an Email Every Week?

 

For my email lists, I have an onboarding sequence, and if we have an offer going on, we have a deadline sequence that goes into place. When you’re just starting out, build a 3-5 email sequence that is sent when someone signs up for your lead magnet. From there, you can add them to your general list where you’ll send at least one email out a week.

 

Should I Create Email Sequences for Launches?

 

I don’t set up email sequences for launches. The only auto message I do is if they sign up using a landing page. I like to address current concerns and stay in control of the message.

 

As always I am here for you, I believe in you and am rooting for you.

 

Now, it’s time for you to take action and go rock your brand!

Take-Aways From Today’s Episode

  1. What Do You Send To Your Email List (3:15)
  2. Create Powerful Subject Lines (15:14)
  3. Friday Jam Session Questions (17:59)

 

Quote: Not everyone gets the first email or even opens it, so it’s always good to follow up with another email to your unopen list, and it’s super easy to do.

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Today we're going to talk about five mistakes people make when creating their email lists and how to avoid them. Email marketing doesn't have to be complicated, and I'm here to share some ways to help make it easier. Let's get right to it! 

I actually just sent out an email to my list, letting them know that we're focusing on email marketing for the next few weeks. It's been very useful for my businesses and has worked for me for over fifteen years.

Over the years, I've followed the email marketing formula that has worked well for me. There are a few common mistakes that people make when they're implementing email marketing, and we're going to talk about how to avoid those to successfully grow your email list.  

Start With a Lead Magnet 

To start, you need an effective lead magnet, landing page, and a place to collect your emails, such as ConvertKit. Next, you'll need to figure out how to get people to your landing page and what to send to your email list each week. You'll change up your lead magnets as you go, and your product offerings change. However, to start, you need to have a good understanding of the basics before getting started. 

The goal is to simplify the process to make it easier for you. Your first lead magnet may not be your most successful, but you need to start somewhere and start testing to see what is the most successful.

Keep in mind that marketing isn't just selling your products and services to your audience. You need to gain good will with your audience and give them something of value before selling them anything. This will help build trust in the process and show them that you're a reliable source in your niche and genuinely care about helping them.  

5 Mistakes To Avoid

1) Choosing the Wrong Lead Magnet 

Your lead magnet needs to be directly related to your niche and repel people who aren't interested in your product or service. Your lead magnet needs to be directly related to your target market so you can attract the right people. Niche it down and call out their specific problem, so they're more likely to sign up. 

2) Asking People to Join Your Newsletter

I prefer to create a precise lead magnet instead. A newsletter doesn't show your audience what you're actually going to give them. Always include a call to action and always have them answer with "yes." To confirm that they actually want the lead magnet and know what they're signing up for. 

3) Not Building Your List at All 

You should start building your email list the right way. Create a lead magnet as soon as you have your website up and have your first blog posts up. It can be as simple as transforming a blog post into a lead magnet and creating a landing page for it. 

4) Not Sending Emails

If you have an email list, you need to start sending emails to your list, don't wait! If you have a list and haven't sent anything for a while, there are ways that you warm your list up. To start, send them a recent blog post or update to check in on them or let them know what you've been working on and get the dialog going? 

5) Only Sending Emails When You Want to Sell Them Something

I'm not saying you can't put a promotion on an offer page, that's actually a good idea. However, always lead with value and goodwill, and make sure you're smart about when you send promotions. Once you have your lead magnet dialed in you'll start to see success. 

How to Use The Brand Creators PlayBook 

Content is the long play. Once you've posted a piece of content, it should start ranking within 3-4 months. From there, your email comes into play so you can get eyeballs on your content without having to wait for so long for organic traffic to come to your website. 

In a perfect world, you will build a website, add content, build your email list, and do Pinterest off on the side where you can create pins that go directly to your lead magnet. Part of the email list building will include Facebook Ads. That is the formula that I would use. The money coming in on the backend comes naturally as you bring traffic to your site. 

Creating a lead magnet doesn't need to be complicated. Take time to go back and review the five mistakes to make sure you avoid them! 

Thanks For Tuning in!

  • If you found today's show to be valuable, please share it
  • Additionally, please consider taking a couple of minutes to leave an honest review and rating for the podcast on iTunes.
  • They're very beneficial when it comes to the show's ranking. I can guarantee to read each one of them myself.
  • Finally, don't neglect to subscribe to the show on your preferred app.

"Remember, I'm here for you, I believe in you, and I'm rooting for you! Now it's time for you to take action and go rock your brand"! 

Take-Aways From Today's Episode 

  1. Start With a Lead Magnet (5:48)
  2. 5 Mistakes To Avoid (11:42)
  3. How to Use The Brand Creators PlayBook (31:58)

Quote: 

  • "Your lead magnet needs to be directly related to your niche and repel people who aren't interested in your product or service." 
  • "Always lead with value and goodwill, and make sure you're smart about when you send promotions."
 
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Today I have Shannon Irvine back on the show, and I’m happy to have her! Today we’re going to help people who want to build a business that will set them free and help them avoid doing things they don’t want to do by removing their negative mindset. 

Your An Entrepreneur At Heart  

Entrepreneurs share common DNA. We always have our foot on the gas and are always in some stage of learning and growing our business. However, at the same time, we have our foot on the break without our knowledge or permission.

At times it feels like our business growth is slow, and we can’t get it to where we want it to go. Why? Because our brain is wired to keep us safe and familiar. As entrepreneurs, we have to show up and do things that most won’t, and that’s difficult for our brain to allow. 

We’ve also inherited stories about worth, being successful, and failing. Because we were young when we learned these things, they are holding us back as an adult. These roadblocks make it difficult for us to surpass expectations and achieve our greatest dreams! 

Why We Have Negative Thoughts on Repeat 

You want a big business, and you have a high vision, but you have a story on automation that says that “money doesn’t grow on trees” or something similar. And it makes it easy to sabotage your success. We tend to repeat the negative instead of the positive. If you repeat the same negative story over and over, your subconscious will say that’s what you believe, and it’s on autopilot. It eventually turns into an identity, and you become that person. Out of that place, 90% of our decisions are made, and we take action based on our decisions. So, it’s time to control your thought process so you can stop the self-sabotage. 

The 4 Steps of the Mind Matrix Process 

It’s possible to transform our way of thinking. The Mind Matrix is a four-step process that I take my clients through to help erase these negative stories and achieve their goals. 

Step 1:

Recognize the exact words that you’re saying to yourself that is sabotaging your success. You need to pinpoint the actual words because that is what’s automated and needs to work to reverse. 

Step 2:

Record you saying those words out loud and write them down on a piece of paper. It’s been on automation your entire life. Now we’re taking it out of your subconscious mind. What you focus on does grow, so it’s time to focus on the positive and remove those specific negative thoughts. 

Step 3:

Start to refute it. Your logical adult mind will look at that sentence on a piece of paper and realize that it’s not a thought that you want to keep. Usually, the first time you read it out loud, your brain will start to reject that thought immediately. But sometimes deep down, it still feels like it’s true even though our logical mind knows that it’s not true.

At this moment, think about someone that you love. Take the lie and put it on that person. So use their name instead of yours when you say it out loud. You’ll realize that it’s absurd to say those things about someone that you love, so why would you say those things about yourself. 

Step 4:

Record yourself saying those truths in the first person and listen to it first thing in the morning and right as you’re drifting off to sleep. This is the most simple step, but it’s still so hard. This will help reverse your way of thinking about prune away a story that has been holding you back from success. 

Note from Scott: 

Once you go through this process, you’ll see that as you grow and scale your business, you’ll have new insecurities that you can apply these same tools for the rest of your life. 

It’s Time To Change Your Mindset 

There are people out there waiting for you to start your business. There is only of you, and they need to hear what you have to say! It’s important that you get unchained from these stories holding you back so you can help those people and automate the thing you want most. 

What I see most is entrepreneurs chasing the next strategy or shiny object. They expect some secret sauce to help them. If you’re on this entrepreneur hamster wheel, it’s time to make a change! The faster you train your brain to be a million-dollar entrepreneur, the faster that you will get there.

If you don’t think that you need help, it’s hard to get help. You have to know that you need it before you’re ready to take action. We’re here to help you unlock your true potential and share the tools that will help! 

Final Note From Scott

My mind is literally blown. I love spending time with Shannon and am always learning from her. She makes it super simple to understand the brain and explaining the reason behind our actions. Sign up for her free series to learn how to unlock your mind and reach your full potential. 

Thanks For Tuning in!

  • If you found today's show to be valuable, please share it
  • Additionally, please consider taking a couple of minutes to leave an honest review and rating for the podcast on iTunes.
  • They're very beneficial when it comes to the show's ranking. I can guarantee to read each one of them myself.
  • Finally, don't neglect to subscribe to the show on your preferred app.

“Remember, I'm here for you, I believe in you, and I'm rooting for you! Now it's time for you to take action and go rock your brand”! 

Take-Aways From Today’s Episode 

  1. Your An Entrepreneurs at Heart 3:32
  2. Why We Have Negative Thoughts on Repeat 9:42
  3. The 4 Steps of the Mind Matrix Process 15:09
  4. It’s Time To Change Your Mindset 28:09

Quote:

"We always have our foot on the gas and are always in some stage of learning and growing our business. However, at the same time, we have our foot on the break without our knowledge or permission".

Direct download: RYB861.m4a
Category:general -- posted at: 3:00am EDT

Today we're going to talk all about email writing mistakes and how to fix them. I'm talking with Karen from our Brand Creators about an email she recently created and sent out to her new email list. I rewrote it for her and made a few recommendations on how she can improve her emails moving forward.

You'll learn a ton from today's episode, and when we're finished, you're going to be ready to write effective emails for your email list! If you want to be apart of our coffee talks throughout the week, head over to takeactioncrew.com and join us every Monday/Wednesday/Friday at 10 am. We would love to have you! 

Real-Time Email Review 

Today I'm sharing a real email example from Karen Curtis, one of our Brand Creators members, and how I would improve it. The best part is that you can always better create better emails, including better stories and content within each one, so never get discouraged when you're writing. When we talk about sending out email broadcast messages to my mailing list, I recommend sending out at least once a week.

Use The Subject Line As Your Hook 

If a subject line catches your eye, save it, so you know what types of emails are effective. You can always come back and reference those later on. Sometimes it won't be something that you think would be effective but actually is. 

I prefer not to send an email with a subject line in all caps. It signals to the spam traps and could go to the promotions or spam folder, which we want to avoid. I like to have the first letter of each word capitalized or capitalize on a keyword to catch the person's attention. It still stands out without your email heading to spam. 

Make sure your subject line direct and easy to understand. Make it clear what the email is about so they can know what to expect before they even open it up. 

How to Write an Effective Email 

People don't care about us as business owners. If I just talked about myself and what I'm doing, you'd probably just ignore me. You want to know how I can help you. Keep the language of your email all about the customer and how your products and services are going to benefit them.

Avoid asking questions right out of the gate because they can't answer you even if they wanted to. Instead, use a question as a call to action. Hold off on images if your email list is new. Anytime we put links or images, it's easier for them to get flagged when you send them. Always add a ps. 

Keep your emails very clean and very lean. Always get them to reply back to you. Ask them a question to get them to respond to help build brand credibility. Not only will it give you a better chance of being delivered, but you'll also have people opening and replying to.

Always make sure that your emails are searchable and super easy to read. Break up the text with space, so it's simple to follow along. 

Send an Email to Your Unopened List 

A day after you send an email to your new list, send another email to the people who haven't opened your first email. You'll keep it similar but always change up the subject like to help pique their interest. Try to make it more appealing and give them a reason to open the email. 

If you haven't purchased our Brand Creators book, get yours today. There is an entire section teaching you how to create an effective email list and how to send out effective emails. 

Direct download: RYB860.m4a
Category:general -- posted at: 3:00am EDT

Welcome to this week's Friday Jam session, glad to have you here! As always, this is one of the highlights of my week. Every Friday, I get to hang out with some awesome people and answer some great questions. Join us by heading over to takeactioncrew.com to join in on the fun every week and get your questions answered. 

 

The question we're going to start with today is, "how do you build a brand with the intention of selling it?" The goal is to find traffic in the market that produces revenue if you want your business to be successful and prepare it for sale. Not only will you be making money from ads, products, etc. as you go along, you'll also be able to sell your blog for around 3x the amount of your net profit when you're ready. 

 

We're in the process of selling one of our businesses now. We had a previous offer before COVID hit that was an amazing offer. We were ready to go, and we were a month into the sale, and they backed out right in the middle of the pandemic. We've now supposed to close with a new buyer in a week that has been a long two-month process, and today, I'm going to share what we need to make that brand success and ready to sell. 

Create Your Strategy From The Start

We built traffic following our Brand Creator's playbook. Everything we've implemented follows that same model. We focus on creating content that gets indexed by Google, sending three emails a week to our audience, a Pinterest strategy, selling over ten physical products, and a digital product. On top of that, we also implemented our ad and affiliate revenue streams. We even have some Etsy and eBay sales. The key is to have diversification in place, which buyers love.

 

If you want to start a business to sell it, make sure that you get your accounts set up by a 3rd party accounting team. Your books have to be to make the sale a success. When you want to sell your business, having your books done by a third party helps build credibility, so potential buyers know it was done accurately. I would get that process set up when you make your first sale.

How To Prepare Your Business to Sale 

Start by finding a market or a niche that will be around for the long haul. Make sure that you validate that you'll get traffic, and there is money to be had in the market. Can you make money selling digital products and putting ads on your site? Focus on getting the ad networks, affiliate links, and digital products set up to start with. If you want to sell your business, they want to see diversification. 

 

If you want to sell your business for a million dollars, you'd need to make $350,00 net profit per year. Keep in mind you'll have to have your business for at least 18 months before you can sell. Buyers want to see a positive trend for longer than a year. So you should always start planning ahead of time before you want to sell. 

 

The perfect formula to sell your business includes diversification, traffic, and revenue. By following this formula, you'll be able to sell your business quickly because you want to buy something that they know has the potential to grow quickly. 

 

If you're really niched down, it might be hard for someone to take it over, but it can still be done if you have a good strategy in play. It's also hard if you're the face of the brand, so branch out and bring in others contributes to making it easier to transition ownership. You can still be the face of the brand but had other people to the mix too. 

 

I recommend getting help with your business by finding people who are good at what they do and get a good process in play. You'll learn how to do things but delegate the day to day process to a team member. It'll help you sell it, so it's easy to transfer to a new order. 

How to Choose a Good Broker For Your Sale 

Personally, I work with Joe Valley's team. Their whole business model is to help you before you decide if you want to work with them or not. It's helpful to have a plan in place a year before you actually sell your business, so it's important to talk with a broker before you decide to sell. So they can walk you through the process and get you prepared before you move forward when you're ready. 

Do You Need an LLC 

 

Yes, you should have an LLC and start it fairly quickly. For the brand we're selling, we started sourcing a product, to begin with, and began with an email list. As we were building it, we were building content and driving people from our email to the website. During that time, we were getting an LLC up and running. It's not that difficult of a process, but you'll need it in place when you sell your business, so the sooner you set it up, the better. 

 

I hope you found our Friday Jam session helpful today! 

 

Remember, I am here for you, I believe in you and am rooting for you.

 

Now it's time to take action and go rock your brand!

Take-Aways From Today's Episode

 

  1. Create Your Strategy From The Start 10:37
  2. How To Prepare Your Business to Sale 13:57
  3. How to Choose a Good Broker 23:39
  4. Do You Need an LLC 29:16

 

Quote

 

"The perfect formula to sell your business includes diversification, traffic, and revenue".

 

Direct download: RYB859.m4a
Category:general -- posted at: 3:00am EDT

Today I’m interviewing Dave Tarun. I wanted to get him on the show. I’m a huge fan of his show “Gold Rush". The cool thing about Dave is he is such a hard worker. He’s had some struggles along the way but has overcome it all. Let’s get right to it and hear from Dave.

Direct download: RYB858.m4a
Category:general -- posted at: 3:00am EDT

Direct download: RYB857.m4a
Category:general -- posted at: 3:00am EDT

Welcome! This is always one of my favorite highlights of the week. I get to hang out with some awesome people and answer some great questions. To hang out with us head over to takeactioncrew.com, its totally free! We always have a blast. I want to start our conversation today with something that came up yesterday on our 100th celebration of our coffee talk session. The question we’re going to answer today is how to niche down your brand. This is a bottleneck for a lot of people. If you can’t get out of this stage, you can’t build your brand, so I’m here to answer all your questions about this particular topic. 

How to Niche Down Your Brand 

 

You should always have a market that you’re going to focus your efforts on, and from there, you can start to niche down, so you’re focused on one segment of the market. For example, a main niche would be fishing. From there, you would niche down to bass fishing, fly fishing, and deep-sea fishing. And even go down a third level and do kayak bass fishing and tournament bass fishing.

 

If I’m selling a fishing rod, I want to sell a bass fishing rod that is designed specifically for kayak bass fishing. It’s going to be much easier to rank for long-tail keywords instead of being too broad, and I’ll be able to reach the right audience. 

 

Anytime you’re able to tailor content for a specific demographic or person, you’ll bring in a lot more traffic to your website. 

Validate the Market 

 

Now we need to make sure that people are searching for our niche and that there is money to be made in that niche. So, you’re not wasting your efforts. Ask yourself what type of products people would want to buy in your market, and from there, you would find affiliate links you could add to your blog posts to bring in revenue. 

 

Always ask yourself what problems your market might be having and how you can help them find a solution to those problems. 

 

Tailor Your Content to Your Sub-Niche  

 

You have to start by determining what your big market is. That will be your angle, and from there, you can show your audience what you’re going to give them. You want to find a specific target market that you want to serve and tailor all of your content for that specific audience. Start with the greatest opportunity, so you’re not wasting your time. 

 

For example, keto would be the niche market within the health and fitness market. 

 

Be sure to grab our Brand Creators checklist. Once you’ve validated your sub-niche, you’ll be well prepared to get started. I also recommend you grab our playbook. It’ll help you create your entire brand once you’ve validated your market and is meant to be a guide to help you along every step of the way.

 

Thanks again for joining me today! As always I am here for you, I believe in you and am rooting for you. Now it’s time for you to take action and go rock your brand! 

 

Take-Aways From Today’s Episode

  1. How to Niche Down Your Brand (4:23)
  2. Validate the Market (9:55)
  3. Tailor Your Content to Your Sub-Niche (21:23)

 

Quote: Find a specific, target market that you want to serve and tailor all of your content for that specific audience. 

 

Direct download: RYB856.m4a
Category:general -- posted at: 3:00am EDT

Welcome! Today I have a special guest on the show, Jordan Harbinger. He’s got a fairly new and very popular podcast, and he’s getting over 6 million views a month! The first podcast he had with his old partners, he got kicked out and had to start over. He struggled for a little while with the whole thing, but he got back up and started his own podcast without having to compete with the old one. The big take away I want you to get while you listen is that no matter where you are in your journey, you will face something that will challenge you, but that doesn’t mean it’s time to give up. Let’s get right to it and learn a few valuable takeaways from Jordan.

Jordan’s Starting Over Story 

 

I’ve been doing a podcast for a decade. I started a company in my twenties with some friends that did well. As we got older, I realized that I was doing all the work, and they weren’t doing as much. When you’re running a business, you’re married to your business partner. So whatever their problems are you have to deal with them because it becomes your problem too. I didn’t feel like I could start over because we had been together for so long and didn’t know what would happen if I left. 

 

I ended up moving to a different city to get away from it all, but every day it was still so hard to deal with it all. I talked to my team and asked what they would do if I left, and many said they would come with me if I did. I tried to convenience my partner to split the company to we could end on good turns. We negotiated a split, but in the middle of it my partners decided they could do it all without me and drove me out of the company completely. 

 

In the meantime, I had moved on to the Jordan Harbinger show. My partner didn’t want me to be successful after I left the company. He sued me, and I just drug them through the mud, and I cost them hundreds of thousands of dollars through the process. They ended up destroying their business in the process. I was so worried about starting over, but within eight months, we had built the show to the same size as the first show I had. 

 

I’m happier than I’ve ever been, but its a shame watching something I built get ruined. Nobody wants to see something that they’ve worked so hard to get destroyed, so that was definitely a challenge to deal with. 

How I Relied On My Network

 

I had to lean on my network to get through the hard times. Because I knew I couldn’t get through this on my own. You can’t really do anything by yourself. Luckily many of the fans from the old show came over to my new show. Luckily I grew up with good saving habits and was able to keep going while we started over and pay my team during the process. 

 

In the first month, I made over 100 calls to ask for favors and use my network to keep things going. I also had to work with advertisers that had been on my old podcast for free for a while. It was all about damage control and using the relationships that I had built to ask for help and keep moving forward even when things were tough. 

 

That’s the thing about digging the well before you get thirsty. Many people say, “hey, that’s a good idea,” but don’t think they’re ever going to be thirsty or that anything bad could happen to them, so they don’t end up doing it. I was so glad that I practiced what I preached. 

 

In my mind, I thought that my business partners would never be able to get by without me. I did most of the lead generation and marketing. So, I felt like I was relativity safe, but once I got sued, my options were a bit limited to what I could do. The company is in a lot of trouble now, but when you’re talking about people who don’t know how to run a business, they’re not really thinking about what’s bad for revenue, they’re just acting impulsively. 

 

My family and friends helped me put one foot in front of the other and keep going. I was so angry for a while, but I had a great support system who helped me move forward and told me this was the best thing that could have happened to me, and they were right. All the negativity I was putting into being angry I could have used in a positive light and put into my business and my personal life. I lived in the past for a while, but it’s so important to get out of that mindset because it’s such a waste of energy and time. 

 

I strongly encourage anyone who’s angry about something in their life to stop. It’s like drinking poison and expecting the other person to die; it only makes things worse for you. 

 

I would say that networking and relationship development is key. Do something every day that increases it. In the morning, go to your contacts that you haven’t talked to in a long time and recultivate those relationships. If you help 100 people with something tiny, you’ll find that you’ll end up having a lot of help from them in the long run.

Jordan’s Take Action Moment 

 

By taking action, I was able to move forward. I focused like a laser beam. Every time I had negative thoughts, I pushed them out of my head. Instead, I would focus on preparing for my podcast, revenue a relationship, or workout. I had to stay focused on challenging the positive. After doing this for a while, I realized that everything was going to be ok.

 

Towards the end, I had many close friends who told me that I needed to get out. It was a forcing function because I didn’t have the guts to leave on my own. Once the rug was pulled out from under me, I didn’t have a choice. Once I started to rebuild, I realized that I should have done it years ago. I’ve never going to let my family or future business partners get in a negative mindset as I did.

 

Luck Plays a Big Role in Success 28:30

 

If I had started over from scratch without a base to start with, I would have gone on to other shows to build momentum, just like I did. It’s important to build relationships with other businesses. Short of getting extremely lucky, whatever you’ve done in the past, will help prepare you to be successful. The skills that you’ve learned will help you succeed. 

 

We usually only hear from those who’ve made it big. It’s called survivor bias, and it’s really unhealthy to focus on that. Part of the reason I have a show is because of hard work, but the rest of it really is luck, and many successful people don’t want to admit that. 

 

You have to increase your surface area for luck. You can control how much time and energy you put into something and how worthy you are of an opportunity. Luck is the spice, not the dish.

Final Note From Scott

 

Everything might look good on the surface, but there may be some challenges someone is going through that we don’t see. Like Jordan says, it’s so important to build relationships and improve your network that will benefit you later. Go back and think about what Jordan said today and how you can apply it to your own life. 

 

Remember, I am here for you, I believe in you and am rooting for you.

 

It’s time for you to take action and go rock your brand! 

Take-Aways From Today’s Episode 

 

  1. Jordan’s Starting Over Story 5:00
  2. How I Relied On My Network 12:00
  3. Jordan’s Take Action Moment 22:38
  4. Luck Plays a Big Role in Success 28:30

 

Quote: That’s the thing about digging the well before you get thirsty, many people say “hey that’s a good idea” but don’t think they’re ever going to be thirsty or that anything bad could happen to them so they don’t end up doing it. 

Or

You have to increase your surface area for luck. You can control how much time and energy you put into something and how worthy you are of an opportunity. Luck is the spice not the dish. 

Direct download: RYB855.m4a
Category:general -- posted at: 3:00am EDT

Today I’m’ gong over the exact roadmap that I would use if I was starting from scratch. There were a lot of things I’m teaching you today that I have done in the past and would do again in a heartbeat because they work! Get ready to listen and apply what you learn to your own business. Let’s get right to it! 

 

If you haven’t downloaded a copy of my Brand Creator’s book, you need to get one. Head over to brandcreatorsbook.com as I talk a lot about the methods taught in my book, and it’s definitely a game-changer. 

How I Would Start Over From Scratch 

 

I actually start over from scratch quite often with all of our new businesses, and I follow these same principles that I’m teaching you today. There are three main things you’ll do to start, 

 

  1. Subniche down in a market
  2. Find out if there Is there enough traffic in that sub-niche
    1. Ad networks
    2. Affiliate products
    3. Private affiliate products 
    4. Digital products
    5. Physical products
  3. Can you make money in that market? Below are a few of the most ways to monetize a blog to help give you some inspiration.

 

Your Website Is Your Home Page 

 

You need a home base where all of your content will reside and where the traffic will be coming. Spend a day going through domain name ideas, choose one, buy it and go out and get your hosting. Then it’s time to start building your WordPress website. If you’re using Host Gator or Bluehost, they have a quick process. You’ll add in your logo and a few plugins to help with SEO, social sharing, and an image compressor. But other than that, just keep it simple to start. You can always improve on things later.

Outline Your First 10-20 Blog Posts 

 

You’ll start by building your content out. I would start with 2-3 articles a week to get the ball rolling to just get them out there. Post about your blog content on social media to get them to head over to your website. You’ll start by writing about the following categories:

 

You’ll start by building your content out. I would start with 2-3 articles a week to get the ball rolling to just get them out there. Post about your blog content on social media to get them to head over to your website. You’ll start by writing about the following categories:

 

  • How-to Articles
  • Ask Commonly Asked QuestionsQuestions - they’re easier to rank for long-tail keywords
  • How-to Articles
  • Review Products - mention affiliate products that you could potentially get paid for. 

 

Use Pinterest To Boost Your Blog Posts 

 

Every single blog post that I create, I would make a Pinterest image that goes within my blog post and also starts pinning on Pinterest that directs to my blog posts. 

Create a Facebook Fan Page

 

When I start to build my email list, I need to be able to have access to Facebook ads, so go ahead and create a Facebook page, so you have it ready. You can also repurpose your blog content to add to your Facebook page. 

Build Out Your Email List

 

Email about what you wrote on your blog and send them there to find your digital products and articles. It’s as simple as that.

Create a Digital Product 

 

Create ten blog posts that you could include in a book. Start by posting them on your blog, then compiling them to create an ebook that you could sell on your website. Create a lead magnet that you can drive people to sign up and promote your new product. This is a great way to start making money quickly.

 

Most of the time, I’m starting a site to build out for the long haul, so I’m not always focused on making money right away. However, if you see an opportunity, you should go ahead and create digital products. 

 

I would repeat this same process no matter the brand or niche that I’m in. 

 

My energy is focused on this exact strategy and nothing else! Stay away from shiny objects if you want to achieve your goal!  

Thanks For Being Here! 

This process doesn’t have to complicated. Once you have the direction of your niche, you just need to create your 30-day road map and continue on from there. 

 

Remember, I am here for you, I believe in you and am rooting for you. 

 

It’s time for you to take action and go rock your brand!

Take-Aways From Todays Episode

 

  1. How Would I Start Over From Scratch 4:38
  2. Your Website is Your Home Page 9:07
  3. Outline Your First 10-20 Blog Posts 12:08
  4. Create a Digital Product 19:43

 

Quote: Your energy should be focused on this exact strategy and nothing else! Stay away from shiny objects if you want to achieve your goal!    

Direct download: RYB854.m4a
Category:general -- posted at: 3:00am EDT

Hey guys! Welcome to this week's edition of our Friday jam session, I'm so glad you're here. As always, this is one of the highlights of my week. I get to hang out with some amazing people and answer some awesome questions. To join us head over to takeactioncrew.com. It's totally free, and you can join us every single Friday at 10 am. We'd love to have you.

Today I'm going to kick off our jam session with the question of how do you stay motivated in running your business. I get this question all the time and thought it would be a great place to start.  

How Do I Stay Motivated 

Let me remind you that if you ever start a business, you can't expect to make any money for a couple of years. Many people think that it's easy to make money quickly in the online space, but it still takes quite a bit of time. You can definitely have small motivators to help get you through to make it easier. 

You need to have something you can measure so you can start to see results and celebrate those even when they aren't monetary. The key is to look at your results differently and always celebrate the smallest wins.

How to Install Small Habits Into Your Day

Figure out what you don't like doing and schedule a time to do it every day. I don't always love to work out, but I schedule it into my day and have made it a regular habit. It's become part of my everyday routine now. 

Surround Yourself With The Right People

Everyone at our coffee jam sessions is inspired by other people here who are action takers and getting things done. It's really helpful to be around other people who are taking action and help lift you up and inspire you to take action yourself. 

Are you being demotivated by the people you're surrounding yourself? Or do you feel uplifted and motivated after you've spent time with someone? These can be hard questions, but it's important to focus on being around positive people who are ready to lift you up and inspire you to keep moving forward to achieve your goals. 

To me, being rich means spending time with my family and choosing my own hours and when and what I do for work. "Being successful" will be different for everyone. 

I used to follow many people, but now I just draw inspiration from people and put blinders on so I don't get discouraged or lose momentum. Whatever is coming into the mix like texts, social media, emails, you need to turn them off and avoid getting discouraged or comparing yourself to others. 

To start, just don't share anything with the negative people in your life. Sometimes it's hard for people to imagine because some of the things you're working for may seem far fetched. 

What Are The Results You Are Trying to Achieve

Make sure you're being realistic with those goals and be specific. You won't gain any traction if you don't know what your goals are to start. 

Create a Schedule To Feel Like Your Gaining Tracking

As you go along, you'll see progress and be able to check things off as you go along. If you put something out there, you have a chance to reach out. 

I always have one main task that I focus on every single day. It's ok to have other small ones but only have one big thing to make sure you get your priorities straight. 

Commit to Your Schedule

If you've only been going for a few months, you haven't committed fully. Give it at least a year, and make sure that you stay consistent in the process. 

Try writing down three things that you will accomplish each week. Don't let anything get in the way of you doing those three things. 

Today is a new day, and you can't kick yourself for what happened yesterday. Today is a fresh start for you to take action.

Put the Blinders On

Don't get distracted when you see other people doing other things. You need to stay laser-focused because staying distracted will make sure you never do anything consistently. Don't let anything get in your way. 

There is so much opportunity out there. My advice is to focus on one brand for at least six months. You need to give all your attention to that one thing. So you can figure out the process for that brand. Limit yourself, so you're not spreading yourself too thin. 

Simple will win...simple will get you results in the long run. It's less work for you and is very effective. 

Embrace the Building Process 

When you're excited about the opportunity, you're fired up. The building process can be boring and difficult to stay focused. Find new things to add to your business to help keep it exciting, but just don't lose focus. Stay committed and keep going because the results will come!

Use other people's doubts to help your stay motivated and move forward. Eventually, you'll be able to prove them wrong and show them the results of your hard work. 

How to Support Your Side Hussle 

I want you to clean out your garage or some part of your house this weekend. Anything that you aren't going to use or are ready to get rid of. Go ahead and post it on eBay or another platform and use that money to support your business. It's actually quite simple to just go out and start finding ways to flip products. People always want to buy second-hand stuff. 

Thanks For Being Here!

If you want to join one of our live Friday jam sessions, head over to takeactioncrew.com. We'd love to have you!

Thanks so much for listening. Remember, I'm here for you, I believe in you and am rooting for you.

It's time for you to take action and go rock your brand! 

Take-Aways From Today's Episode

  1. How Do I Stay Motivated 2:45
  2. Embrace the Building Process 32:40
  3. How to Support Your Side Hussle 42:15

Direct download: RYB853.m4a
Category:general -- posted at: 3:00am EDT

I’m excited to have Abel James here with me today. I love the story about how he started and how it’s led him to where he is today. He’s also gone through many struggles and ups and downs, but he’s come out on the other side, ready to take on the next challenge, take action, and make things happen. It was a great interview and will show you that you never know where your journey will lead you. Let’s get right to it and learn from Abel! 

 

Abel’s Entrepreneurial Start 

 

I loved the saxophone in elementary school and learned to play at a young age. Music was very important to me, growing up and helped me build confidence and become the great speaker that I am today. 

 

In my teens, I was selling things on eBay and selling my music online, too, and have always had an entrepreneurial start.

 

After college, I worked as a strategist and got my business chops going. However, I wasn’t healthy and ended up being really sick for a long time. I was overweight and didn’t eat well. During that time, I actually ended up losing everything in an apartment fire in Texas. After hitting rock bottom I realized that I needed to make a change and started to research how to live a healthier lifestyle and spent a lot of time doing research to find the best methods for me. 

Be Prepared to Pivot At Anytime 

 

Everyone gets burnt out eventually. For me personally, I’ve had multiple career paths, but I’ve created transferable skills that I can take with me no matter what industry or niche I’m working in. It’s important to see the waves and catch them when you can. However, there are times when the rug will be pulled right out from under you. In these moments, you’ve got to be ready for anything and to move on to a new path. 

 

When you work online, you always have to be able to adapt because things are always changing. We’ve gone through multiple business models because things never stay the same. Just stay positive and keep moving forward. 

 

Get out there and go to conferences and meetups, even virtually. It’s so important to build relationships and networks so you can help each other to grow. Your network will be able to help you when you need to pivot. 

Abel’s Transition to the Fat-Burning Man 

 

In my 20’s I was following the wrong advice and was getting really sick all the time. When I started shifting my research I realized that I needed to change my lifestyle. I spent a lot of time interviewing people and coming up with my own health plan and within a month I saw a significant change and felt so much better overall. 

 

I started running marathons for a while and realized that it wasn’t that hard to achieve those results. I’ve learned a lot about fueling through nutrition and realize just how important it is. My podcast took off fairly quickly once I started it. I had a lot of listeners and had some great people on the show even in the early days. 

 

I had to deal with getting a roof over my head and making money at the same time as I was working on my business. I was working remotely part-time as a consultant until I was able to make enough money doing my business. I did my “passion project” for free for about two years before I was able to focus on it full time. I knew that I could make this type of business consistent if I put all my energy on it. You always need to make sure that you find a balance between doing what you love and providing for your family.

How He Created a Steady Flow of Business 

 

I had to determine what type of business model I wanted to get started. The most successful for me is a digital course that is priced at $27, brought in my organic traffic and podcast. The other one is a subscription-based coaching program. That really worked for a long time. When you charge people for a subscription service, you have to show up because people will expect the very best from you.

 

When you’re the face of your business, you have to keep your business up and continue to make money, which can be difficult. Building business and alternative streams of business is a whole thing. When you hit milestones, there will always be another one. We love the clime and always want to keep growing and improving. 

 

If you think it’s right to pivot overnight, go for it. It’s really important to follow your heart. 

 

It’s important to work together and help each other become successful too. Some of the best friends I’ve made I have given “trade secrets” to and have wanted to help. 

 

Don’t always think of the people around as competition, instead learn from each other.

 

Abel’s Take Action Moment 

 

Saying no at the beginning for anything that was over the line ethically. I started a brand that could have easily made a ton of money, but that’s not why I did it. I didn’t want to do anything that would put my morals in jeopardy. It’s important to protect our audience and only give them quality information that is beneficial. 

Abel’s Advice For People Getting Their Start Now 

 

I'm actually so envious of people who are just starting out because you can be free and do things your way right now. People are making hundreds of millions of dollars doing venture capital and paying for traffic but have no soul, and they probably aren't as happy. Make sure you're doing what you love and don't lose sight of who you are. Find what you're natural talents are and build on those from the very start.

 

The digital space is getting very competitive, but you'll do well if you can get the traffic or sell a subscription-based product. However, keep in mind that the rug can be pulled out of you at any point. I would recommend building an audience and monetizing from there. That's what I would do if I was starting over right now. 

 

You can't just have sales. You still have to pay for your employees and other expenses every single month. It's really challenging to make that happen even if you're making a lot of money. When you're starting out, you don't have a lot of overhead, which is a bonus. I would build a community from the very start and provide value where you can. 

 

Just because you see people at the top and be successful, they’re still having issues and have to adapt often. 

Final Word From Scott

 

What a great guy! I loved getting to know Abel and about his journey. I agree with what he said about taking care of ourselves as entrepreneurs so we can take care of other people. It can be challenging when we’re busy, but he’s proof that it’s possible. 

 

Think about how you can relate to his story and learn how he just took action even though he didn’t know what the final result would be. It’s not just about marketing and business. It’s about how he’s taken his situation and turned it into a successful business. 

 

As always I am here for you, I believe in you and am rooting for you!

 

It’s time for you to take action and go rock your brand!



 

 

Take-Aways From Today’s Episode

  1. Abel’s Entrepreneurial Start 5:20
  2. Be Prepared to Pivot At Anytime 12:21
  3. Abel’s Transition to the Fat-Burning Man 18:24
  4. How He Created Steady Flow of Business 26:07
  5. Abel’s Take Action Moment 33:30
  6. Abel’s Advice For People Getting Their Start Now 41:53

 

Quote: Build a community from the very start and provide value where you can. 

Or

Don’t always think of the people around as competition, instead learn from each other and help each other grow. 

 

Direct download: RYB852.m4a
Category:general -- posted at: 3:00am EDT

Welcome! Today I have one of my very own Brand Creator members, Thai Linda, on the show! She’s going to share how she was able to increase traffic and sales for her business and show that no matter where you are in business, you’ll want to see where the low hanging fruit is. She started building out an email list when she started Brand Creators, and it took off! It wasn’t always easy, but she never gave up. Let’s get right to it! 

PSA: We’re opening up Brand Creators on July 6th, for five days! If you want to join, now is the time. We talk a lot about being stuck and how to overcome that. We show you how to get unstuck and to take action to see real results, and we’d love to have you. Head over to brandcreators.com/join to sign up. 

Thai-Linda’s Backstory 

I got my degree in speech pathology, and on the side, my husband and I had a boat dealership and were making tornado shelters. We were getting by until the economy took a downturn, and we had someone embezzle from us, and we lost everything. 

There was a factory near us that made custom picture frames. After talking to a few people that worked in the factory, we discovered they were in need of wood. So we made the decision to move to the rustic wood business, especially because we had plenty of land to make it happen. We were recycling reclaimed wood by working with contractors in the area. We would pick up the wood they wouldn’t use or were planning to dump. We improved the services that our competitors were offering and started to get a lot of business. 

Our primary customer at the time was a large chain store that built custom wood frames. We reached out to tell them we wanted to sell wood. They had specific requirements but said they would buy as much wood as we could get them as long as we met those criteria. It was going well until a couple of years ago when they decided to buy the picture frames from China. We had no warning, so we had to think fast of how we could make money moving forward. 

We decided to pivot to selling online about three years ago. I had already done research about selling wood online but hadn’t taken any action yet. Once we lost our big client, we got to selling on Amazon. It took a long time to figure out how to ship everything, and it took a few months for me to send in inventory without any problems. Most of our inventory was reclaimed wood for projects. We weren’t making anything with it yet just selling the wood. Most of our competitors were selling processed products that looked like new wood, so we took the direction of going with the really rustic authentic barn style wood to stand out. 

We just put it out there, and it took a couple of weeks to get the first sale. It was a sample box, but it was still exciting. It started to sell, and it just kept growing, and we sold more and more every week. The best part was that we were able to keep all of our original employees, and we ended up hiring a couple of other people in the process. I was a rehab director overseeing six rehab centers and then coming home at night to help with the business. We couldn’t survive on the business alone at the time, and I didn’t want to give up the income I was making. 

Thai-Linda’s Next Pivot 

We decided that we were ready to take the business to the next level so I wouldn’t have to work full-time anymore. I started adding more handmade projects, and soon enough, business started to pick up. We got to the point where it was busy enough where I felt like I could finally quit my job, which was such a great feeling. In March of 2019, I finally quit and decided to work on the business full time. I was just working in the shop all day, so I didn’t have much time to build the business. 

I made the decision, so join Brand Creators, and I was actually one of the first groups to join. I just decided that I was going to do it, and once I got in the group and felt the motivation, that’s when everything started to pick up, and we’ve made huge progress since then. It really was life-changing.

How She Took Action With Brand Creators 

When I started with the group, I had a good foundation. We had a website and sold on Amazon, Etsy, and Wayfair. But it was all organic, and I hadn’t done a lot to grow it. The first thing after starting with Brand Creators was completing the checklist and working alongside the group. We ended up getting over 10,000 email subscribers and extra sales, and it’s continued to grow since then. The essential push really helped us get a better presence on social media. 

Note From Scott: It’s a big thing to be willing to go all-in and never give up even when things get tough. It really does pay off as you’ve shown us. 

We almost quit right before we started Brand Creators. We had been to the same shop for a long time and had just expanded to the shop next store. It had cost a lot of money to make it happen. Unfortunately last July our landlord let us know he wasn’t renewing our lease. It was hard because we had 6,500 square feet with an acre lot full of equipment that was full of supplies and equipment. We had no idea what we would do next and how we could afford to move the shop. 

It’s important to remember that when difficult things happen and you think it’s the worst thing possible, it can sometimes turn out to be the best possible thing. 

Our new shop is much better than our old one, and it actually costs about the same. It was an example of something that turned out much better than we could have ever imagined. The new location has allowed us to expand our product line, hire more people, and up to our production. So it was a huge blessing. 

Note From Scott: When you’re going through hard things, you’re asking ourselves why. However, once you’ve done it, you realize it’s actually a good thing. Always look at the lessons learned from the tough times. You gotta ask for help in order to give help, or you won’t get anywhere. 

It’s a huge accomplishment to have a lot of families work for us that we can take care of, and we all count on each other. The transition from the little business to where we are now has been so tremendous and happened in such a short time. When we took the leap and started growing our email list and focused on our marketing, it took off like wildlife. 

The big payoff is being able to enjoy some freedom as I’m sure that’s what we’re all working for. We all want that time with our kids and family, so it’s rewarding that we’ve finally been able to make it happen.

For people who are in a business like ours and you’re doing the daily grind, it can be hard to turn that off. You need to work on your business, not in your business. Make sure you take the time to build your business so it can eventually work for you. I recommend setting regular goals for yourself to get things done. 

How Thai-Linda’s Email List Has Helped Grow Her Business 

I’m still learning, but I’m getting more comfortable with sending out emails. The first giveaway we got 10,000 subscribers, and at first, I didn’t send anything because I didn’t know what to say. I would honestly just send them a coupon to say thanks. 

The group helped me come up with some ideas to include in an email, and I actually had a few people reply, which was really rewarding. It was exciting to see that it was really working and that people actually cared about what I was sending. My open rates and click-through rates are getting better, too, as we get a more engaged audience. 

Why It’s Worth Pushing Through The Tough Times 

If you’re wondering if it’s worth the effort, it really is! We started Brand Creators in October, and below are a few stats to see our growth. 

  • Grew 3800 Facebook followers to 6800.
  • New DIY Facebook Group - 1300 members
  • Grew 300 Instagram followers to 1700 
  • 4,000 Pinterest clicks a month to our website 
  • 100 website visitors a month to 2,500 - 3,000 
  • 1,000 YouTube Subscribers
  • 12,000 Email Subscribers
  • Sells Have gone up 400% increase on Etsy, Wayfair and our Website 

Just go out and take action. It’s never going to be perfect, just go for it! There is always room to improve later on. 

Final Thoughts From Scott

I want you to go back and read each step that Thai-Linda took. She started by building an email list. Now that is taking off, she is focusing on her content. She now has a great foundation, which is great. Figure out what you need to focus on. If you’re looking for help, make sure that you go over to brandcreators.com/join to get more information if you’re reading this the week of July 6th so you can sign up and be a part of our awesome community. 

Thanks so much for being here! Remember, I’m here for you, I believe in you and am rooting for you.

It’s time for you to take action, and go rock your brand! 

Take-Aways From Today’s Episode

  1. Thai-Linda’s Backstory (6:06)
  2. Thai-Linda’s Next Pivot (20:46) 
  3. How She Took Action With Brand Creators (25:05)
  4. How Thai-Linda’s Email List Has Helped Her Business (37:30)

Direct download: RYB851.m4a
Category:general -- posted at: 3:00am EDT

Welcome to this week’s edition of our Friday jam session. This is always one of the highlights of my week. I love hanging out with some awesome people and answering some great questions. You can become part of our Take Action Crew by visiting takeactioncrew.com. We get together virtually single Friday, and it’s a total blast! Today we’re going to talk about how to simplify your business and a few ways on how you can make that happen. Let’s get started! 

How to Keep Your Business Plan Simple 

In the beginning, it’s all about simplifying. I’m here to tell you that it doesn’t need to be complicated. It comes down to understanding what your business looks like and where are the drivers that you need to focus your time and energy on.

Where are the things in your business that are the best use of your time? If you’re in the beginning stages, it’s easy to focus on consuming content and get lost on what your first steps should be. If you can put the blinders on and see where you’re going, then nothing will get in your way. 

Start by asking yourself where your business is going to be in twelve months from now. Make sure to set realistic expectations. What is the level of success you’d like to see? Make sure you have a detailed picture. A great tip is to reverse back to see how to get there. 

Of course, you need to start by getting your business up and running. The problem I see is as people are building up their business, they keep consuming information that isn’t focused on what they are doing right now. Avoid shiny objects and stick to your path!

Content is King

I would always start with the content. It takes 3-6 months for it to index, so you need to get that going. Pinterest will help drive traffic there, too, while you wait for the content to be indexed. 

Once you’ve figured out your long term target, work backward to get small targets done first so you can reach your long term goal. It’s all about taking it one step at a time. 

Growing Your Business 

I am adding Pinterest to all my brands moving forward. Most of the time, you’ll find that it’s a helpful platform, but always be sure to do a Pinterest audio first to make sure its worth your time. 

At the same time, you should be planning on how to get your first digital product ready to go. I wish I would have focused more on this aspect in the early stages of my businesses in the past. 

The most common questions that you should be asking yourself when you’re starting a business include: 

  • How to get traffic
  • What should your focus be
  • How to get revenue? 

Implementing a digital project is a great way to move the process along a bit quicker. 

Should I Set Up a Timed Popup On My Website? 

If you add a popup to your website always give visitors a few seconds before a popup comes up. Once you set up a timed popup on the website, you want to make sure they don’t see it again for 30 days if they come back to your website. This will make sure they aren’t getting spammed with your promotions and signups. 

How Can I Transfer from Etsy to a Stand-Alone Online Store?

Don’t abandon Etsy. Instead, I would find a way on how you can grab the customer’s email address and direct them to your new website. Let Etsy work for you but have other assets in place as well. 

12 Month Plan For Your Business 

It really will just depend on your market and how much time and effort you put into it, how long it’ll take you to see substantial growth. You’ve got to be consistent and incorporate the following aspects that will help feed into each other. 

  • Content 
  • Email list
  • Pinterest 
  • Digital product 

You just need to make sure you’re creating content that people are searching for and using Pinterest and your lead magnet to help grow your reach. 

You can build an email list pretty quickly too. 

How Many Visitors Should I Expect Coming To My Website 

If you can get 100 visitors per day within 2-3 months, that’s really great. It may depend on the season and your type of business. 

Always start with one product to give visitors and see if another one makes sense. You need to have one product before you can focus on more. It’s important to focus on doing things well, not adding a ton of products that you can’t manage. 

I recommend implementing ‘just in time learning” - what do you need to learn to get the task at hand done? This will help you stay focused on your current path.

How Long Should It Take To Complete Tasks For My Business? 

Each task is pretty easy to get done if you set aside time for it. You could have a WordPress built up in an afternoon. 

From there, you’ll move on to content creation mode. You’ll find long-tail keywords and write articles to post on your website. Then it’s time to focus on Pinterest to help drive traffic to your blog. Then you’ll implement an email list and your lead magnet. Each step will be a little different but could be done a week at a time. Just make sure to prioritize content creation first.

Once you start to actually do stuff, you’ll be able to look at the data to see what works well and what you should improve on. A lot of times, you’ll learn by doing something and taking action. When you notice that something is working, always do more of that! 

Thanks For Being Here!

I hope you enjoyed this week’s Friday Jam session. To join us next week, head over to takeactioncrew.com to sign up. We’re here every week at 10 am Eastern time and would love to have you here!

Remember, I’m here for you, I believe in you and am rooting for you!

It’s time for you to take action and go rock your brand!

Take-Aways From Today’s Episodes

  1. How to Keep Your Business Plan Simple (2:00)
  2. Growing Your Business (15:03)
  3. 12 Month Plan For Your Business (22:15)

Quote: Just In Time Learning - what do you need to learn to get the task at hand done? This will help you stay focused on your current path. 

Direct download: RYB850.m4a
Category:general -- posted at: 3:00am EDT

Today I have Todd Herman on the show, and I am thrilled he’s here! He wrote a book called “The Alter Ego Affect.” that I really enjoyed reading. In fact, he actually reads the book himself on the audiobook, which I love because it makes it more real. So, if you get a chance, you should definitely listen to it. Now let’s get right to it and learn a few things from Todd. 

Why Your Alter Ego Matters 

  • I started a peak performance training and coaching company back in 1997 right after I got done playing college football. At the time, I was really young. My strength when I played sports was my mental game.
  • I learned all about mindset when I was in high school and learned how to get to a zone state to help with my anger issues.
  • Now I coach athletics and Olympians and help them learn to control their mental state, especially when they’re on the field or getting ready to compete.
  • When I started working with top quality athletes, they would say they had a different identity they would step into when they stepped onto the field. Working in many different sports, I took things I learned from each to help other athletes. I realized alter egos was a theme. It didn't matter who I talked to. There is a process to it.
  • With sports, there is a theme and an end goal. With business, there are so many different ways to go about achieving your goals that it causes friction for entrepreneurs.
  • There are so many hats that you’ll wear, and all those things will create friction because you’re not always good at everything. Being able to shift our identity is a huge fast track to get through the start-up stage.  

How To Get Unstuck

  • There is a difference between people who start a franchise and someone who starts their own, especially between people who start a franchise and start their own business from scratch.
  • People are much likely to succeed if they start a franchise than those who start their own business. Because the entrepreneur is building the product and business at the same time, and it’s not easy to do it all. 
  • A meta-model says when we have a model that we’re working inside or a vision we have. It helps achieve something quicker. 
  • Use someone that you would like to be showing up as to be your model. It’ll help give you fire and drive to move forward and get through difficult things. Create a model within your own mind to help you show up. The power of an alter-ego is taking a preexisting idea and showing up to represent that. It’s not you being fake.
  • There is no you because there are multiple versions of you. We play many roles in life. When you’re an entrepreneur, there are many different versions of you as you grow a business. Ask yourself who you’ve met or connected with that is amazing like that and show up just like they do. 
  • So many people identify their skills as themselves, and that’s just not true. An alter-ego allows you to show up as different types of people for different aspects of your life. 

How To Take Action and Embrace Your Alter-Ego

  • I don’t care about your beliefs; they aren’t your truths. I want you to commit to 30 days. Do the thing you’re struggling with every day. Do it in private, so you can practice and get better at whatever it is. When you do it again and again, you’re going to improve as you go. 
  • The lowest barrier that I can get you to start with will help you get momentum. Momentum creates confidence, and confidence creates certainty. If you’re just starting out, just commit to taking action and practice.
  • Have a model in mind of people that are really good at the thing you’re practicing. It’ll help you play around with different sides of your personality so you can find a grove. 
  • Mental toughness is your ability to be flexible and adaptable, no matter your circumstances. You’ll just need to find a strategy to get there when things don’t go the way you’ve planned. 
  • Expectations can be healthy. Always keep in mind that if there is a bad in something, there is also good. My expectation is to the process, and not the outcome. I expect myself to show up and believe I’ll do my best. They are all things that I can control.

Note From Scott: Nowadays, it’s so easy to compare people, especially on social media. It can be hard to see other people who are successful and wonder how you’ll ever get there. Many people will show up on video or a blog post in fear of judgment or not good enough. What advice do you have someone who might be struggling with this?

Avoid The Path of Least Resistance 

Welcome to the club. It’s a heavy load to worry about what people are going to think about you. The reason you want to do something is that you like it. However, when you start, you’ll realize the difference of great work. Also, what you’ve done is discouraging. This is part of the process. 

  • The difficult parts of the process are there to help separate people who have the true desire to go after it from those who don’t. 
  • The beautiful part about it is if you’re only looking for the easy path in life, you’ll find resistance. The value is in the journey and the valley of difficulty. 
  • Human beings don't care about my story. Don’t worry about what other people think. If your intention is pure and you’re just working to improve, that is all that matters. People who just keep doing, do the reps, and move forward will be hard to beat. The discipline will win the day. You have to keep going even if you don’t see the results right away.
  • Because the brain is 70% visual cortex, it needs a model or framework. Shove all your content through that framework. I want you to learn how to paint by numbers first, so put in the reps so you can break the frame later because you have the skills to do it. 
  • Always focus on one target market and stay focused on it. Don’t get sidetracked. Put a box around it to help keep you focused. 
  • A rule of thumb is to start where you are. The moment you name who your target market is, other people will come. You might think that naming who you work with will eliminate everyone else. Instead, it’ll invite other people who aren’t in your target group. This happens because human beings don’t like being excluded.  
  • Boxes will help you stay focused, so don’t get overwhelmed. You need to learn to paint your boarder and stay within your sandbox. Think about what the number one skill is that it will help make the largest improvements in the outcomes that are important to you. It’ll help keep you on track to achieve something. 
  • It’s important to focus on doing what you love. Yes, you do need to make money, but you’ll get the best results if you look at it about playing and learning and building up your skillset. You’ll learn faster because playfulness is key to help you. 

Final Note From Scott

I wasn’t kidding when I said that Todd is an awesome guy. I consider him a good friend and loved having him on the show. He is someone worth having in your diet of consumption. He will help impact you in the right way, so go grab his book, “The Alter Ego Affect.” Now, take some time to think about what you’ve learned today and how you can apply it to your own life. Thanks for hanging out with us today! 

Thanks For Tuning in!

  • If you found today's show to be valuable, please share it
  • Additionally, please consider taking a couple of minutes to leave an honest review and rating for the podcast on iTunes.
  • They're very beneficial when it comes to the show's ranking. I can guarantee to read each one of them myself.
  • Finally, don't neglect to subscribe to the show on your preferred app.

“Remember, I'm here for you, I believe in you, and I'm rooting for you! Now it's time for you to take action and go rock your brand”! 

Take-Aways From Today’s Episode 

  1. Why Alter Egos Matter (10:01)
  2. How To Get Unstuck (17:26)
  3. How To Take Action and Embrace Your Alter-Ego (28:57)
  4. Avoid The Path of Least Resistance (35:40)

Quotes:

  • "Momentum creates confidence, and confidence creates certainty". 
  • "I want you to learn how to paint by numbers first to put in the reps so you can break the frame later because you have the skills to do it". 
 
Direct download: RYB849.m4a
Category:general -- posted at: 3:00am EDT

I am fired up because our guest today is one of our very own brand academy members, Octavio. He was stuck for a long time and wasn’t sure if he would ever be able to create his own brand. He was overthinking things and was hoping he would finally have the moment where everything would align perfectly, and things would. He finally made the decision to go all-in even if it wasn’t going to be his brand for the next 20 years. You’ll always have a pivot on your journey. 

 

As a reminder, we are opening up registration for Brand Creators on July 6th. I want to highlight people that are in Brand Creators academy to shire and inspire you and show you what we’re doing on the inside. Head over to brandcreators.com and make sure to download the checklist. Once you do, we’ll notify you when we open enrollment. We only open up four times a year, so stay tuned. Let’s get right to it and learn a few things from Octavio. 

 

Octavio’s Brand Creators Journey 

 

I have consumed content for years, but I’ve been too risk-averse to pull the trigger on anything. One time I even got to the point where I had ordered a product from China, but the order ended up being canceled. Now looking back, I realize it was probably divine intervention. All along, I’ve listed to your podcast and was inspired about the focus on a brand. The approach of Brand Creators seemed so genuine and relatable. 

 

My method is to see it, do it, teach it. When I was building my website, I had the Brand Creator videos open on one screen, and I was doing the task on my website as I went along. 

 

Note From Scott: It’s easy to consume but harder to take action. Without action, there is no result...period. Until you get in the game, you won’t see any results of any kind.

 

The Start of Dad Goes Green 

 

When I started, I didn’t know what niche I would focus on. Eventually, you just have to choose and take action. I choose my niche based on something that I had personally been affected by. In 2015 I got introduced to a coach who changed my life by teaching about proper nutrition and exercise. I knew that it would be a good fit for me, and I want to help as many people as I can to live a healthier life. 

 

The other part of it was that I’m not tech-savvy. I wanted to show my kids by example, that they can do something. You are never too old to pursue your dream or go out and get what you want. 

 

I love being a part of the Brand Creators group and helping other people. I did have a hard time getting in front of the camera at first. It’s scary to put yourself out there, especially knowing that people might judge you. But the main thing I’ve realized is if you don’t put yourself out there in a genuine fashion, you won’t accomplish as much. 

 

Once I did my first video, it made it so much easier. I know more than someone starting out, and all my advice is based on people who know way more than I do. I’m just pointing people to valuable information and am here to help inspire them to get started living a healthier life.

 

I’ve found that I’m creating content all the time now, even when I’m not planning it. Every day, there is an opportunity to turn into an example, blog, or training for my website. I understand when people unsubscribe because I only want people who are genuinely interested in making a change and consuming my content to stick around. 

 

Overcome The Need For Perfection 

 

Perfection is the enemy of getting things done. If you wait until something is perfect, you’ll never achieve anything. When you’re starting out, no one will ever see the first few blog posts for a few months. So you can always go back and make changes. Nothing is ever going to be perfect, and you’ll never get started if that’s what you’re waiting for. 

 

I remember in Brand Creators, we try to be consistent publishing one blog post a week. When quarantine hit, I realized that I had room to do more. Slowly the gears started turning, and I started publishing more blog posts each week. As I ramped up, it got addicting. I enjoy coming up with 3-5 blog posts a week now. I have help from VA’s and good writers. It’s been fun to build-up positive collaboration with the people I get to work with. 

 

I’ve only been doing this for six months, but everything I learned from Brand Creators is super helpful, simple, and it is easier to take action. 

 

It’s been fun sharing my experiences with other people and helping teach them. I want other people to realize that it’s possible and no never lose hope. 

 

Note From Scott: By sharing your story, you’re helping to inspire other people. My goal with Brand Creators is to have a community that is really good at uplifting and supporting each other.  

 

The Power of Keywords and Outsourcing 

 

I always start looking for keywords using Google autosuggest. These are some of the hottest keywords people are searching for. I would do this a day before I went to write or order content. 

 

After 20 blog posts, I discovered a blogpost spreadsheet, so I made a whole list for the rest of the year, and it saved me a ton of time. That way, every week, I knew exactly what I was going to write on. As I have felt more comfortable with writers, I’ll give them more creative freedom. 

 

When I was initially blogging, I was just talking and writing randomly. I had no idea how I was putting the content down on paper. Once I started using an outline, it made it so much easier. Now my writers know my style, and they create the outline (I review), and they do the rest. 

 

I now spend very little time writing content. I just come up with the keywords and checking in with the content writers. I like to check their progress when they’re halfway through, but then they continue with it, finish it up, add images, and it’s finished. 

 

Note From Scott: I wouldn’t recommend ever stopping writing content altogether. Even if you only write a few a week at some point, you can see what happens. It just makes a website seem old if you stop adding new stuff. 

 

Other courses and videos only talk about basic principles. In Brand Creators, we talk about each other’s business and niches. It’s helpful to talk about specifics and get a better insight. It offers a lot of support and encouragement.

 

How You Can Get Started 

 

Make a decision and move forward with something. For me I recognized later on in life that I work best when I’m held accountable by a coach or mentor. Consider putting your money where your mouth is if that will help you take action. For me, it definitely helped. It was worth hiring a true professional to help me take action. 

 

In Brand Creators, the beauty is that everyone comes to the table ready to contribute in their own way, and we all can learn and grow together. That’s why I love being apart of this community so much.

 

It’s Time To Take Action - Final Note From Scott 

 

What an awesome interview from today Octavio. Our community really does support each other and help make each other struggle. We always talk about no matter where you are, you just gotta start and own up to it. You can’t have results unless you get started. 

 

It opens up the opportunity to help each other when we talk about our niches and what we’re working on. I really hope you got a ton of value out of our talk today and have inspired you to get unstuck and get started. 

 

Surround yourself with people who are already doing what you’d like to do. They will help uplift and inspire you for sure. 

 

If you’re looking to be apart of an incredible community, we’d love to have you as part of Brand Creator’s and will be opening our doors on July 6th. 

 

Remember, I believe in you, I’m here for you and am rooting for you.

 

Now its time for you to take action and go rock your brand! 

 

Take-Aways From Today’s Episode

  1. Octavio’s Brand Creators  Journey (7:15)
  2. The Start of Dad Goes Green (15:52)
  3. Overcome The Need For Perfection (25:23)
  4. The Power of Delegation and Outsourcing (33:20)
  5. How You Can Get Started (49:59)



Quote

If you don’t put yourself out there in a genuine fashion you won’t accomplish as much.

 

Direct download: RYB848.m4a
Category:general -- posted at: 3:00am EDT

Welcome to this week's edition of our Friday jam session! I'm so glad to have you here. If you want to join us every Friday, head over to takeactioncrew.com to be a part of our weekly sessions, it's one of my week's highlights because I get to hang out with some awesome people and answer some great questions. We're going to start with a topic that I've had a lot of questions asked about this week to get things started.

Digital Product Launch 

A few ways that you can monetize as quickly as possible include 

 

  • Content creation will bring in traffic
  • Pinterest
  • Drive to Our Website
  • Build Your Email List

 

What is the one thing that you're market wants and need right now? Turn it into a digital funnel that can lead to making money a lot quicker. 

 

In order to make this possible, you're going to need a product.n

 

For the people who are currently creating content right now and don't have an email list, let's start here. What are the things that someone needs to know to get a result in helping them with whatever they are trying to accomplish (a guide, cheatsheet, etc.) Reach out to the market to make sure you're creating things they are actually interested in. 

 

Once you do that, you will create blog posts, written content, and videos that address each sub-topic. You're building a product while creating content at the same time. We're basically publishing the product in parts. At the end of it, you can combine all those blogposts, bundle them up, and make an ebook.

 

Word of Caution: Don't just copy and paste your blog posts into an ebook. Always add value. This could be as simple as adding a few screenshots, images, and additional resources. 

 

Now you have a digital asset, and you're ready to launch it.

Launch Runway Timeframe 

 

I created a popup Pinterest workshop and only advertised it for a short time before the actual event. We wanted to help people with that one specific area and knew that we would have people interested. We also wanted to get people that are interested in building their brand so we can invite them to join brandcreators.com when it opens. 

 

Keep in mind that if you have a bigger launch, it'll take more energy, resources, and times if you've never done a launch before always start with a small mini digital funnel to get started.

Identify the One Thing

 

What is the one thing that will give your audience a quick win? 

 

Make sure to do your research and now what people in your niche want. 

 

You can use your free lead magnet to build your email list. On the thank you page, you can introduce them to your digital project and give a discount if they purchase within a certain amount of time. Just make sure that the lead magnet and digital product are closely related, so it would make sense for them to buy it. 

 

I recommend limiting the number of lead magnets that you have on your website to keep things simple. 

 

Over the next six months, you can create additional digital products using your content and then could combine them and use it as an order bump. 

Email List Benefits 

 

Once we've built your email list now, we can talk about launching other products. Giving visitors a quick win will help invite them to purchase your first project. This will help you move fast when you're ready to create new products. 

 

You want to reach out to your email list and ask them what they are looking for in your niche. What are they struggling with or need help with? Once you get some answers, you can create content that helps solve the problem. Always do this with new products to make sure you're always creating content that your audience wants. 

 

Never just assume that you know. Don't ever just guess that something is going to be a good product, actually ask what the market wants. From there, you can create it. 

 

Here is what your sequence should look like. Always make it known beforehand that you have a new product launch coming. 

 

Step 1: Lead by asking a question of what they want to learn or know more about. That will become the product.

 

Step 2: Send an email and let them know that you had asked the audience a question and want to share how you've been able to help solve the product and lead them to your product. 

 

Note: Every email isn't going to be solely focused on selling your product. You'll always include tips and ways to help them that are related to your product. Naturally, lead into it. 

 

I can't stand when I go to read an article, and they want my name and email for me to read the whole thing. Instead, just implement a lead magnet.  

How Long Should You Nurture Your List Before Selling?

 

I would have the free lead magnet, and I would send that to your email list. They'll enter their email address again (they won't be added to your list twice). It'll send them to a thank you email with an offer for your product, and you can always send a follow-up email. 

 

Make sure to give them valuable information in the process and make sure they are utilizing the free lead magnet.  

Paid Memberships 

 

You need first to know exactly what people want and what they are willing to pay for monthly. It would be figuring out what is the solution or the problem that you are going to help solve and, from there, create something free on the front end for a quick win. Then you can lead with your first product, to get yourself rolling.

 

I would recommend never to start with a membership site right off the bat. You want to make sure they are getting everything that you progress. Start with a small sales funnel and build off of it. 

Join In On The Fun

 

If you want to attend one of our live Friday jam sessions, head over to takeactioncrew.com to join us live every Friday at 10 am. We would love to have you! 

 

Remember, I am always here for you, I believe in you and am rooting for you.

 

Now it's time for you to take action and go rock your brand! 

 

Take-Aways From Today's Episode

 

  1. Digital Product Launch (4:03)
  2. Identify the One Thing (7:51)
  3. Email List Benefits (12:50)
  4. Paid Memberships (20:50)

 

Quote: What is the one thing that you're market wants and need right now? Turn it into a digital funnel that can lead to making money a lot quicker. 

 

Or

 

What is the one thing that will give your audience a quick win? 

 

 

Direct download: RYB847.m4a
Category:general -- posted at: 3:00am EDT

Direct download: RYB846.m4a
Category:general -- posted at: 3:00am EDT

Hey everybody! I’m so glad to have you here. As a reminder, we’re opening up brand creators on July 6th. If you want to be notified when we open, make sure you go to brandcreators.com. Look for the icon that says “checklist.” Make sure to grab it, and you’ll automatically be notified when we open up registration. 

Benefits of a Digital Product

 

I’ve been known for selling physical products in the past, but you can also make money on digital products too. I’m going to provide you with a simple way to create your own digital product. From there, you could take the same content and use it for blog content and can get traffic from it too, which will save you time in the long run.

 

You can still charge for it if you’ve published it on your blog. You’ll be making it easier for visitors to consume the content, and it’s all in one place, so they don’t have to go search for it all, especially if they want that information in a pdf format. 

 

We did that in one of the products we’ve been talking about for three years. We took some of our past blog posts and turned it into a guide. We sell it for $4.99, and it leads to some additional upsells, which is great. We can make money faster when we’re solely focused on creating a content-based website, and digital products make that possible. 

 

Creating a digital product doesn’t have to be hard, especially when you implement this exact process by creating content and understanding what your market wants and needs.

 

Get Very Clear On Your Markets Wants And Needs 

 

#1 What is the problem or help you can provide to get a result 

 

First off, if you’re just starting and have started the brand growth validation checklist, you have a good idea about what your niche needs. 

 

Create a guide or manual to hand off to visitors. If you have an email list, ask people what they are struggling with or looking for more information about. 

 

If you don’t have an email list, go to a Facebook group and ask people. You can also implement social media if you have a reach there. 

 

A great way is to go into the inside of the community your apart of. You’ll see commonly asked questions that people need content created on. 

 

If all else fails, head over to Google and find common problems that people are searching for. 

 

#2 Create an Outline

 

What is the main thing you are going to help someone with? Create an outline for 5-10 blog posts. 

 

#3 Write The Content As a Blog Post  

 

You can publish one blog post every week, and once you’ve finished, you can compile them into a guide, say five or six blog posts worth. You can include pictures from your blog as well, which will save you some time. 

 

Write the content, stay consistent, get it down, and after a few weeks, you’ll have a guide, you can turn into a digital product. Make sure you get an email signup on the blog sooner than later so you can grow your email list. 

 

#4 Edit & Add Additional Content

 

Maybe you want to add in additional content that isn’t in the blog posts or more pictures.

 

Our Brand Creators playbook was made from six podcast episodes than turned into six blog posts and then turned into the playbook. I made plenty of changes and added stuff to make it more robust before it became the finalized playbook. If you want to check it out head over to brandcreatorsbook.com

 

#5 Create a Good Cover and Format

 

A pdf is super easy to use and create. You could send it over to someone on Fiverr to format and create the cover if you don’t have time. It’s a super easy and affordable way to get it done.  Remember, this is a digital asset that can turn into dollars and turn people into a customer. Even if it doesn’t cost them much, it shows that they are serious and are ready for the next step. 

 

That is the exact formula I have used all the way back to when I was teaching people photography. I’d start with a video, get it transcribed, and then turn it into a book or quick download. It’s always been a super easy and effective method.

How to Promote Your Digital Asset 

There are six ways you can successfully promote your digital asset. Within Brand Creators we will be focusing on this within the next few weeks as it’s a really important part of the process. 

 

 

  • Create a Lead Magnet

 

We’re not going to send people directly to your digital download. Offer a free lead magnet they can download instantly. On the thank your page, they would get an offer or promo code for your digital guide. 

 

Content takes time to get moving, but this can help get things going and adds an asset to your business. 

 

We have a lead magnet to our book, and then a physical product upsell. 

 

  • Post the Lead Magnet on Your Blog

 

 

Create a widget, header, or popup to get people to sign up and get to the thank you page. Even if they don’t buy you can follow up with more tips and send a reminder about your guide later on. 

 

  • Email Your List

 

 

Give them something of value and segment your list in the process. You could also drop a line at the end about buying your guide. 

 

There is a lot you can do with the email list once you have it. 

 

  • Post It On Social

 

 

If you have pages or groups, if you want it sharable, add it to a page. I wouldn’t post this in other people’s groups unless you’ve added value to the group first. Always reach out to the admin first.

 

  • Pinterest

 

 

I like it because I can drop a pin within my board, and someone can find it and it can get picked up by goggle. It can go to a landing page or a blog post.

 

  • Facebook Ads

 

 

They can be really powerful, but you’re going to spend money before you figure out if it’s going to work. It’ll take several tests to figure it out. Test it with a small budget first. If you’re doing paid traffic is you’ll be able to pixel the audience and get their email address. They will also see the thank you page immediately. 

 

The process is fairly easy, and you can do it while you’re creating content for your site. Take time to plan it out and see what you could turn into a digital project. From there, you have an asset you can sell almost immediately. 

Mark Your Calendars!

 

If you want to be surrounded by other brand rockers where we’re sharing learning and supporting one another, you’ll want to be apart of our brand creator’s academy when we open up enrollment on July 6th. You must get the checklist, so you understand where you have these opportunities in your market and brand. 

 

Thanks again for being here!

 

As always I am here for you, I believe in you, and I am rooting for you.

 

It’s time for you to take action and go rock your brand!

Take-Aways From Today’s Post 

  1.  Benefits of a Digital Product (3:48)
  2. Get Very Clear On Your Markets Wants And Needs (7:05)
  3. How to Promote Your Digital Asset (17:45)

 

Quote: Creating a digital product doesn’t have to be hard, especially when you implement this exact process by creating content and understanding what your market wants and needs.









Direct download: RYB845.m4a
Category:general -- posted at: 3:00am EDT

Welcome to our weekly Friday jam session! This is one of the highlights of my week when I get to hang out with some super cool people. If you want your question answered, become part of our take action crew. It's totally free, and we do it every single Friday. It's time to sit back, relax, and let's jam! 

What You Need To Know About Choosing Social Platforms

I've been asked a lot of questions about what platforms to focus your energy and how to leverage them to your benefit. Here are a few answers to some of those questions, and I hope they help you on your journey to creating a successful brand! 

What Platforms Should You Focus Your Efforts On? 

It's common for people to look at what's trending and see what everyone is gravitating towards. Instead, I recommend answering a couple of questions. 

#1 Use Keywords to Find Proof Your Niche is Being Searched For

Identify where your market is hanging out and consuming content. Start by going to Google and typing in a short keyword from your niche. From there, try the same process using some long-tail keywords. Find out if there content being created. 

From there, you can head over to Ubersuggest and let it tell you what other content is being created using the same or similar keywords. You'll also be able to find websites that successfully implement those keywords and see what type of content is doing well for them and what channels they are leveraging. 

The goal here is to be able to identify the best platform you should start with based on your keywords and what the competition is doing. 

#2 What Platform Are You Confident With and Can Show Up Consistently 

You should never bank on one traffic source. I would focus your efforts on Google Traffic, Pinterest, and Youtube. They are evergreen types of traffic, and you can create an asset, which will be beneficial for years to come. 

Note: On one of our brands, we discovered a post that we created ten months ago that is now starting to take off. It's getting over 2,000 page views every single month now. It takes some time, but it pays off. We identified that there was traffic on Google for that topic, so we wrote about it, and it's now paying off, which is awesome. We can leverage that piece of content to monetize, which is great. So you just need to get started now. 

The perfect formula would take your Youtube video and imbed it into your blog post and create an entire blog post around the content.  

The most important number to worry about is how many people visit your website. Views are not money in your bank account. 

The goal is to plant the seeds and do the work now so you can watch them grow over time. 

Do All Platforms Require The Same TIme A Week?

There is no guarantee. However, when you can be consistent with good content, it's going to pay off. Don't worry about how much you think you need. If you show up consistently, you're going to have content and plant seeds that you can get traffic from and start to monetize.

How To Effectively Use a Blog For Your Business

This week I had a lot of questions about creating blogs and why they are so important. I hope the answers to a few of these questions help show that by creating consistent content, you'll effectively drive traffic to your website and can monetize sooner.

How Many Posts Should I Create a Week?

Commit and Be Consistent. Start with one post per week to start and learn the process and how to batch content and optimize. If you do that, you can build a process and make it go much quicker.

Set a date when each piece of content will be published so you can commit to it, and you'll be able to show up consistently. If you are going to do a video, first upload it to your website and create a blog post around it. You'll embed the video on the blog. This will give you two assets on two platforms and two places they can be searched for. 

Depending on if you know you're not going to show up on video, don't do it. If I were to start a new brand right now, I would start with blog posts and Pinterest. 

Organic Traffic is Key 

When you have organic traffic with diversified traffic streams, you have more control over your business and attention to your traffic.

Ads will take a lot of money to figure out what works and what doesn't work. There will be problems you'll need to deal with, and you'll need to be able to take at least $500-$1,000 to just test. If you do make sure you start by building an email list, so you benefit from the paid ads.

When Should I Expect to Rank for SEO?

Don't worry about the numbers for a few months. It can happen fast, but that is where you go after the long tail so you can rank quicker. 

How Can I Effectively Use Tags On My Blog?

They will not help you rank. Their goal is to help visitors use the search bar. Keep them specific to what people would be searching for on your site and take them to the content that matches. I would say use three to five tags per blog post. 

Will YouTube Videos Show Up In Google Searches?

Yes, you'll start by recording it, upload it to YouTube and add it to your blog as well. You can get ranked for that video in a Google search, which is an added bonus. 

How Long Should Each Blog Post Be?

Don't try to put a certain number of words just to have them there. Question-answer posts are typically 1500-1700 words. As long as you tell people what they need to know and answer their questions, that's all that matters. If you do longer posts, they can be your pillar posts and have other shorter posts that are related and link to it and vs. versa. 

Auto Suggest Is Your Friend 

Go Inside each platform and see what keywords are auto-suggested. Those are the keywords that are getting ranked, and people are searching for the most. 

YouTube Tip: If you are searching for a keyword, and there are some videos coming up, look at the videos with lots of views and low subscribers. They are the ones getting organically ranked and not getting boosted by their subscriber base. 

How a Blog Will Help You Be Successful 

When you're launching a product, it's not really a business. If you're going down that road, I really believe you need to build out your brand so you can get traffic. 

If you're launching a product on Amazon, how are you going to advertise and get sales? Without a blog or website, you'll have to pay for a lot of ads. Try to find a way to get your website and blog up and running so you can drive people to your website and drive more sales to your product. If you're trying to sell one product, you only have one chance to sell them something without a website. 

Once you get the traffic you can turn on an ad network and generate money that way too. 

Focus on Bringing Traffic To Your Site 

Everyone should make it a priority to bring targeted traffic using lead magnets to your website. 

Once we get the traffic, we can do so many things. It's just a slow process, but it's a skill set you can take with you wherever you go.

Once you get going and start to see traffic from content, you can start to worry about monetizing using affiliate offers, both digital and physical.

Ad networks are also one of the easiest ways to start to earn money.

Should I Use Google Ads? 

I would never pay to get traffic to a blog post unless it was a sales page. Google ads are great for selling products, but you need to learn the best way to target keywords. If you want to increase traffic to your blog post, you would have the ads go to a lead magnet and then to your specific blog post. 

Are Backlinks Important to My Site?

It's not important at the beginning and will naturally happen when you create good content. You'll typically get backlinks without even doing any outreach. 

Thanks For Being Here!

As a reminder, we're opening up brand creators on July 6th. If you want to be notified when we open, make sure you go to brandcreators.com. Look for the icon that says "checklist." Make sure to grab it, and you'll automatically be notified. We'd love to have you along for the ride!

If you want to join us on an upcoming jam session head over to takeactioncrew.com and you can join us over there.

Thanks For Tuning in!

  • If you found today's show to be valuable, please share it
  • Additionally, please consider taking a couple of minutes to leave an honest review and rating for the podcast on iTunes.
  • They're very beneficial when it comes to the show's ranking. I can guarantee to read each one of them myself.
  • Finally, don't neglect to subscribe to the show on your preferred app.

“Remember, I'm here for you, I believe in you, and I'm rooting for you! Now it's time for you to take action and go rock your brand”! 

Take-Aways From Today's Post 

  1. What You Need To Know About Choosing Social Platforms (2:20)
  2. How To Effectively Use a Blog For Your Business (15:18 )
  3. How a Blog Will Help You Be Successful (42:30)

Quote: You should never bank on one traffic source. I would focus your efforts on Google Traffic, Pinterest, and Youtube. They are evergreen types of traffic, and you can create an asset, and it'll be beneficial for years to come.

Direct download: RYB844.m4a
Category:general -- posted at: 3:00am EDT

Today I'm excited to have Jasmine Star on the show. She is known as a business strategist and social media guru. During today's episode, you'll discover that if you think being an entrepreneur is a straight path, you're wrong. It takes time, dedication, and consistency to make it happen. I'm so glad to have Jasmine here now let's get right to it!

Jasmine's New Role 

My husband and I just adopted our daughter four months ago, and I am glowing. In a sense, she chose my husband and me, and it was well worth the wait. We actually only had 24 hours notice to get ready for her arrival, and we couldn't be happier. In the gloriousness of it all, that is how we were able to usher her in. 

From a business perspective, the world hasn't been the same since we brought her home, especially during the COVIDD-19 quarantine. It's a mixed blessing because I get to spend an unexpected amount of time with my daughter, and I couldn't be more thankful. It's been a big blessing. 

Jasmine's Origin Story

Where you are right now isn't the same place you'll be in five years. Back in 2005, I was a first-generation immigrant and college student in law school. It was uncharted territory, but it wasn't in alignment with what I wanted to do. 

After my mom relapsed with brain cancer, it forced me to face head-on that I had depression and remembered that life is short. 

We have moments to change the direction and trajectory of our life. Sometimes pivots are thrust upon on, and other times pivots are given to us as a gift. I had to take a step back to see what I needed to learn. 

The pivot away from law school was difficult, and I fought it because everything was uncertain. I realized that it was a gift to reassess what I wanted to do. I wanted to be a photographer, but I didn't have a camera. My husband and I had been married for a month, and he gifted me with my first camera.

Always bee willing and open to go with the flow and let go. Look for new opportunities that you might not have considered before. 

At the time, my husband worked as a sales rep for a startup company, and it was 100% commission-based, and he had just started the process. His checks were far and few between. I worked part-time at a church, and it was difficult to try and stay afloat. Once his experience in the sales world improved, we had more regularity and stability. In the beginning, it was important for me to understand that pursuing a creative passion was a luxury. I didn't want to put pressure on monetizing my passion too early. 

Jasmin's Shift to Teaching Other Photographers 

For me, I prefer to teach what I know. I'm not a mind-reader and never guess a pivot. I diversify based on what people are asking for. If I see an opportunity and think it's strategic based on where the market is going, I'll absolutely jump at the opportunity. 

My first pivot was deciding to be a photographer, then teaching photographers about photography and then teaching them how to create a profitable business—then pivoted to teaching creative business owners how to create a profitable business. 

I've really created a stronghold on empowering small business owners, and that pivot started as diversification. Pay attention to what questions you're being asked the most. It's a test to see if there is a demand for the questions you're being asked and if people will ask follow up questions. Once you've diversified a few times, you're hedging your bets for the pivot, and it'll make you much more confident over time.

Content Is Key 

You speak your dreams into existence. If you believe you've discovered your highest purpose, you do everything you can to make it come true and don't give up. 

Note From Scott: I was podcasting for five years on eCommerce, Amazon, etc. I had to reposition and decided what I really wanted to be known for long term. I wanted to focus more on brand building. It took time and was risky at first. It's tough because you don't know how it might turn out, but it always seems to work out for the best. 

I've failed far more than I've succeeded, but knowing what doesn't work is the only way you succeed. 

The very first time I pivoted to serving small business owners, I didn't know digital marketing and just knew I had a business online. I saw other people hosting online events and thought I needed to do the same thing. If you compare your new journey to someone else's marathon, who's gone around the track 800 times, you're going to sell yourself short because you don't know all the steps that it takes at the beginning. 

What is the point of creating something if you don't know how to bring it into the world? You'll learn the most massive lessons from the scrappy, cheapest, easy, and low hanging fruit where you start, and you can scale as you go along.  

What Social Media Platform To Focus Your Attention On 

I use a very diversified approach to social media. Personally, I'm naturally drawn to Instagram as a creative storyteller. From a business perspective, my ideal customers are on Instagram, but it will be different depending on what products you sell and who your customer is. If I were going B2B or C Suite, I would be pouring buckets and buckets of attention to LinkedIn. Pick a platform where my dream customer is at and spend a significant amount of time building content for that platform. 

Is Email Dead?

Stop thinking that email is dead. If you're doing the work, cultivating your list, and creating content for your readers, it's a game-changer. We have the most success with our email lists, and we get the most engagement and reach, but you have to nurture your list to make it successful. 

Go Live Every Chance You Get 

I go live any chance that I get, especially in an algorithmic nature it's a powerful mechanism. It's not for the faint of heart, but if you're good, it shows. 

You can't depend on editing or redos, and it shows how you handle yourself. People want to see that you're a real person and that you're authentic. If you do it well, you'll be successful.  

I never do live videos for people who actually watch it live. The power is in the reply. Don't undervalue going live. It'll be a life-changer for your business if you're consistent.

Don't spend all your time focusing on selling. Go live be so consistent before you advertise your product, so when you make a call to action, they get what's happening.

Jasmine's Take Action Moment 

I joined a mastermind class, and before, I had no idea that it even existed. I looked at the price tag, and it was more than the price of the car that I was driving at the time. It was a high level of pressure, excitement, and belief to finally say that I was going to be on me and make it happen. I was ready to commit and knew that it would be worth it, and I would earn the money back.

Note From Scott: Some level of accountability or good mentorship is key to success.  

Find people (not testimonials) who have worked with someone else to see what their experience was to make sure you're working with the best people. 

Make Social Media Your Workout Regiment 

Marketing your business is an active discipline. Your actions must map your aspirations. Just know that when you have these big lofty goals, your actions must map that. You have to be fully dedicated to getting the results that you want, and they will be proportional to your effects. 

The only person who can stop you from doing what you want is you. Show up as you and do your best. Your purpose is greater than your fear, and it has a profound effect. 

A belief is a thought that you tell yourself over and over again. Tell yourself that you are going to find a way to make your dreams happen, and you can get there. You have to believe in yourself to make things happen. 

If you'd like to follow along on Jasmine's journey, you can follow her on social media @jasminestar and her website jasminestar.com. 

Final Word From Scott

What an amazing interview! Jasmine is so real, raw, and transparent. Where you're at right now isn't where you're going to end up. You don't need to have all the answers, and everything figured out right now. 

As you climb, you'll see new opportunities and building your skillset as you go along. Everyone always has ups and downs and face unique challenges. You are not alone! She has pivoted often and makes great things happen even though she's experienced many ups and downs. 

As a friendly reminder, our Take Action Morning Crew gets together every morning at 10 am EST to join us. Visit takeactioncrew.com to join! 

Remember, I am always here for you, I believe in you and am rooting for you!

Now it's time for you to TAKE ACTION and go rock your brand! 

Take-Aways From Today's Episode

  1. Jasmine's New Role (4:25)
  2. Jasmine's Origin Story (8:30)
  3. Jasmin's Shift to Teaching Other Photographers (15:01)
  4. Content Is Key (18:34)
  5. What Social Media Platform To Focus Your Attention On (27:40)
  6. Go Live Every Chance You Get (31:40)
  7. Jasmine's Take Action Moment (37:42)

3 Quote Options 

We have moments to change the direction and trajectory of our life. Sometimes pivots are thrust upon on, and other times pivots are given to us as a gift.

You speak your dreams into existence. If you believe you've discovered your highest purpose, you do everything you can to make it come true and don't give up. 

If you compare your new journey to someone else's marathon, who's gone around the track 800 times, you're going to sell yourself short because you don't know all the steps that it takes at the beginning. 

 
 
Direct download: RYB843.m4a
Category:general -- posted at: 3:00am EDT

I’ve talked a lot about evergreen assets in the past and how they play a big part in helping to generate income for your business down the line. Today I’m going to share how one asset we created ten months ago on one of our websites is starting to show signs of traffic and will soon turn into an income-generating asset that we’ll be able to use for years to come. 

My goal for today is to help you learn how to create evergreen products that you can use to grow your own business if you’re on the search for new ways to drive extra traffic to your website and get extra income from your blog and other content stick around! 

Direct download: RYB842.m4a
Category:general -- posted at: 3:00am EDT

Welcome to this week's Friday jam session. I'm so happy you're here. This is always one of my week's highlights, and I love spending time with some awesome people and answering some great questions. If you'd like to join in on the fun each week head over to takeactioncrew.com, it's totally free, and we get together every Friday at 10 am Eastern, where I answer your questions about your business. 

 

Today we're going to be talking all about how to use your Pinterest traffic to build out your email list. Now it's time to sit, back, relax, and lets officially kick off this week's jam session! 

 

Can You Drive Pinterest Traffic to Build Your Email List

 

Yes, it's definitely possible to build out your email list using Pinterest traffic. However, it's important to make sure that you're creating the right type of content that targets the right people you want to bring to your website. 

 

Today I'm going to answer this question in detail and go over what it looks like with a few examples. Let's dive right into Pinterest and learn how to make it happen! 

 

When you create a piece of content to put on Pinterest or your website, you always want to make sure that it's specific to the person who is visiting your site or searching for topics related to that content. 

The Power of a Good Lead Magnet

 

When you're ready to create a lead magnet to help drive traffic to your website and encourage people to sign up for your mailing list, always make sure that it's relevant and fulfills a need for someone visiting your website. Think about what type of problem they might be facing if they click on your Pin on Pinterest and go to your site. What type of content can you create to help solve that problem? 

 

The goal of using Pinterest is to create assets that people can save to their own boards to reference later and share with others. When someone clicks on the pin, it takes them a specific webpage on your site related to the topic described on the pin.  

 

When someone gets to your site from Pinterest, a pop-up, or signup where they can get a freebie that will help them solve their problem is a great way to capture their interest. You're giving them something of value, and in exchange, they're giving you their email address. This makes them feel like it's a good trade instead of just asking them to sign up for an email list without giving them anything upfront. 

 

Note: Always make sure to confirm that a visitor wants to receive the freebies and include the word "yes" to make sure they know what they are agreeing to. 

 

Avoid Generic Opt-In Forms 

 

Honestly, no one wants to sign up to be on a mailing list without incentive. If you just ask someone to sign up for your list without anything in return, they won't know what to expect, and chances are they won't sign up.

 

They want a specific piece of content that will quickly help them solve a problem quickly. Consider creating a lead magnet that piques a person's interest and encourages them to signup for your mailing list to get the piece of content. 

 

An opt-in form is a great way to show visitors what they are getting. Make it well worth their time and give them something they can actually use. 

 

Avoid making people have to go through extra steps to give you their information. Keep in mind, the more barriers you create, the less likely they will stick around long enough to sign up. Like I mentioned earlier, always make sure the opt-in is tailored for your specific audience. The problem you're helping to solve on Pinterest should be similar to the content you're offering on your website. 

 

Note: Never ask for a person's last name. For an opt-in form, you just need a person's email address and first name.  

Think Outside the Box 

 

I recommend avoiding using the words subscribe to your opt-in forms. Instead, just say something like "get your free guide" and include a similar phrase such as "yes I want my free guide" at the bottom of the form. 

 

Make sure it's easy to read, simple, and the fonts and colors aren't overwhelming and detract from the content you're offering to visitors.

 

If you're driving traffic to your site, you should always have either an opt-in form on your sidebar or header (using Hello Bar plugin), a pop-up, or embed the opt-in within the content. 

 

Drive visitors directly to your blog instead of an opt-in form so they can have access to all the resources you have to offer. 

 

A Final Note From Scott 

 

I hope you found this Friday, Jam session to be helpful!  

 

You can definitely build an email list on Pinterest, but it shouldn't be your main focus. Instead, I recommend always driving visitors to your blog instead of directly to an opt-in form so they can have access to all the other resources that you have to offer. 

 

As a reminder, if you ever want to attend one of our live Friday jam sessions, head over to takeactioncrew.com to join us. We'd love to have you.

 

Thank you for listening. I enjoyed having you here! 

 

Remember, I'm here for you, I believe in you, and I'm rooting for you!

 

Now it's time for you to take action and go rock your brand! 

 

Takeaways From This Episode

 

1. Can You Drive Pinterest Traffic to Build Your Email List (1:35) 

2. The Power of a Good Lead Magnet (4:45) 

3. Avoid Generic Opt-In Forms (13:45)

4. Think Outside the Box (17:10)

 

Quote: 

Drive visitors directly to your blog instead of an opt-in form so they can have access to all the resources you have to offer. 

Or

When you're ready to create a lead magnet to help drive traffic to your website and encourage people to sign up for your mailing list, always make sure that it's relevant and fulfills a need for someone visiting your website 

 

 

Direct download: RYB841.m4a
Category:general -- posted at: 3:00am EDT

Today I’m excited to have Amber Mazola on the show. She is the executive producer for the show “The Profit.” If you watch the show, you’ve seen her on the show at times, talking to Marcus Limonus about the businesses that he’s had on the show. We’re going to learn about her journey and how she got to where she is today. She runs a successful business, and we’ll learn about her take action moment and how she made things happen. Let’s get right into it and here from Amber.

Amber’s Unique Path to Success

 

Right out of high school, I started working as a PA in New York. I worked on a show called Cosby, that had Bill Cosby on it. I did all the grunt work like getting everyone coffee, doing runs in the city, and basically anything else that needed to get done. It helped me to learn people skills and how to connect and network with others in the industry. Working as a PA also made me realize that I am never to goo for anything and definitely helped me through my entire career and made sure I never felt like I was better than anyone else.

 

From there, I moved on to being an assistant, and then a writer, and eventually I got into working on unscripted shows. I ended up working on a show called Girls Behave Badly, a prank show where I wrote all the pranks and that I worked on that show for about five years and then decided to go to the unscripted world. At the time, I had no idea that I’d be a producer.

How Amber Became a Producer

 

I loved the creativity and enjoyed being a freelance producer. I would go from job to job, and it made it really exciting. It was fun to meet a lot of new people and work on lots of different projects. At times, I felt that writing was a bit lonely, and I quickly realized that I would rather be interacting, interviewing people, and being in the field.

 

At the time, it never occurred to me that I might own my own business someday. Even though, as I look back now, I was doing a lot of the same things at the time. I had a producer I worked with at E that encouraged me to start my own business and actually helped me along the way at the beginning to make that happen.

 

The Launch of Amber’s Business

 

I put together a pilot for my very first show as a business owner and. It was basically a mini recreation of what the actual show would look like and had to send it to the network to look at it. At the time I was eight months pregnant and had to run it over to the studio because the tape we had originally sent over wasn’t working. They ended up showing it last and it went really well. It ended up being one of the select few that they picked up. It was called Dirty soap and was about soap opera stars from E!. It followed the lives of these gifts and their relationships.

 

It was a crazy time. I had to quickly build a company while I had just had a baby on top of everything else. It’s really important to hire people who you truly trust and make sure you’re not being a micromanager even though it might be hard to let go. You can’t do it all alone and it’s important to have a team that can help get things done.

How Networking and Hardwork Led to Amber’s First Show

As I was a producer working my way up through the ranks, I traveled a lot, worked long hours, and worked with executive producers. During the years, I proved that I willing to do anything and work hard to make things happen. I was also good at working and communicating with the talent on the shows. Being in the business for so long, I worked with the same people and the executives for years. They feel like family and are at other networks now, so it helped me open doors and pitched my ideas.

 

I had a lot of times where it was two steps forward and one step back but I never gave up. My first show was canceled after the first season, and it was hard to move forward, especially after I had just started my business. It was so hard when I was told that it was canceled. I had been on a high and things were going well, and everyone liked what they saw, but the raters were low, so the show couldn’t go on.

 

Note From Scott: You have to work hard to get your foot in the door. In my opinion your network is your net worth and you have to work hard to make things happen.

How “The Profit” Came to Be

 

I had been asked by a producer to come over to CNBC and be a showrunner around the time I had landed my first show. I said no because I had just started my own business and wanted to focus on that. I was told my another producer that if I came over and helped run the show, he would help me relaunch my business.

 

The show I agreed to run was called Treasure Detectives. After it was over, the producer said he had one more show he had that he wanted me to help with. I didn’t want to do it because it was a business show, and I didn’t have as much experience working on those types of shows. He said that’s exactly why he needed someone like me to help create the story around the show and have someone with a different view of things.

 

For the first season of “The Profit,” I was the showrunner. I helped do all the behind the scenes stuff. After the first season, the production company they had been working with didn’t work out, so my company was able to pick up the show. We were responsible for making the entire show happen. We basically took on all the responsibility and was in charge of the pre-production, production, post prediction, and to get the show ready to air.

 

The biggest change we made from season one to season two was traveling to help businesses all across the country. We realized that whatever businesses needed help or the ones that Marcus wanted to choose, we had to go, and it didn’t matter where they were located.

What Challenges Do You Face On The Profit?

 

Because it’s happening in real-time, we don’t stay with one business for more than a couple of days. We go in, and Marcus helps them out, and then we leave and go on to the next one. We make a lot of fast changes, so it’s hard to help the business owners follow through, and they’re not sure what to do when we leave.

 

Marcus is clear on what he wants to be done when he leaves and what he expects when we get back after the changes have been implemented. Sometimes the businesses need money to make it happen, but it’s a challenge when they have to do everything on their own.

 

Another challenge is that Marcus is one person and doesn’t have an assistant, so it’s hard because he has so many businesses that he is running and helping with. He likes to know first-hand what's happening and be the contact person when people reach out to him.

 

It’s also challenging when people present themselves differently on a casting tape than in real life, so when we show up, things aren’t what we expect.

 

My company is in charge of casting for the show. We get applications and have a casting team that goes through thousands of them. We look for certain criteria that Marcus wants and then present the top candidates for him and the network to choose from.

 

How Amber Balances Work & Family

When you have kids, you just have less time to do other things and have select windows to work on things. When I travel, I’m not gone longer than 48 hrs, or I will take my kids with me. I do miss dinner and bedtime a lot because I work late.

 

There is always something that suffers, and it’s usually my relationships. I will say that after the quarantine is over and I’m back to work,  I would say the change I’m going to make is I’m going to get to work earlier and leave at 5 pm so I can have dinner and do bedtime with my kids because I realize just how important family time is.

 

Note From Scott: It’s really important to simplify and get your things in order. If you have a schedule it’s easier to get things done. Family is everything and it’s tough to balance when you’re an entrepreneur for sure because there are always things you could be working on.

 

Amber’s Take Action Moment

If I hadn’t taken a step backward to be a showrunner again after starting my business I never would have had the opportunity to work on “The Profit.”  It got me to where I am today and by taking a step back it led to something great.

 

My advice would be to never give up and dont be afraid of the word no. Keep going to make things happen even.

 

If you want to follow along on my journey you can find me on Instagram @amber_mazola.

Final Thoughts From Scott

 

Thanks for joining me today for my interview with Amber. I loved hearing her story and how she got to where she is today and how she is reshifting her priorities and restructuring her schedule so she has more time with her kids. You can see it’s never easy but as long as you keep showing up and working hard you can be successful while still having a family.

 

It’s interesting to see how people are led by the actions they take. It’ll work itself out in the end as long as you keep taking action. I hope you enjoyed that!

 

Remember, I am here for you, I believe in you and am rooting for you.

 

Now it’s time for you to go out and take action. Now go get em!

Takeaways From Today’s Episode

  1. Amber’s Unique Path to Success (6:35)
  2. Amber’s Next Step (11:48)
  3. The Launch of Amber’s Business (15:13)
  4. How the Profit Show Came to Be (27:09)
  5. What Challenges Do You Face On The Profit? (37:35)
  6. How Amber Balance’s Work & Family (44:30)
  7. Amber’s Take Action Moment (50:13)

 

Quote: Your network is your net worth and you have to work hard to make things happen or I had a lot of times where it was two steps forward and one step back but I never gave up.

 

 

 

Direct download: RYB840.m4a
Category:general -- posted at: 3:00am EDT

Today my good friend Chris Shaffer and I are talking about how to drive traffic to your Amazon products using Facebook Ads, and we’ll give our honest opinion about when it can be valuable and when it might not be beneficial. Let’s dive right in.

 

Are Facebook Ads Worth It?

This conversation will be focused on talking about making Facebook ads to sell products within the Amazon eco-system.

 

Note: Don’t utilize Facebook ads until you’ve made sure to maximize the resources that Amazon has already provided to you. You’ll end up getting more bang for your buck by taking advantage of using Amazon advertising.

 

When people are on Amazon, they’re on the search to buy something. So when you spend your advertising dollars there, you have more of a chance to make a sale. Whereas people on Facebook aren’t necessarily looking to buy something and it might be difficult to convince them to buy your product from an ad if they’re not actively looking to buy a similar product.

 

There may be times that you can’t make the pay per click platform on Amazon work for you or if you’re at the “point of no return” and have spent all you can advertising on Amazon and it’s no longer leading to sales it might be a good time to look at how you can get external traffic.

 

Keep in mind that Amazon doesn’t necessarily prefer external traffic. It actually converts at a much lower rate if you’re not already optimized within Amazon, and it will negatively affect how you rank organically if you’re conversion is really low from external traffic.

 

Use Facebook Ads As a Secondary Marketing Tool

However, there is something to be said about being on the same playing field as your competition. If everyone is selling on Amazon and using the same strategy and set of resources and tools, it might be hard to stand out. When you add the external side and learn how to incorporate it and make it work, you might just be able to get a leg up from your competition and leverage your rankings.

 

The key is that it’s an addictive piece of marketing. You need to make sure that you have a solid foundation first. The most qualified traffic does exist on Amazon, so exhaust all your efforts there first before paying for additional traffic. You can also use your email list or other free sources, but just don’t pay for any more traffic until you’ve all you can internally first.

 

 

 

Two Ways to Drive Traffic From Facebook to Amazon

There are two main ways that you can bring people to your Amazon product by using Facebook Ads. Although we strongly recommend the second option we’ll cover both.

Sending Ad Traffic Directly to Your Amazon Ad

 

This is usually not a recommended method for three mani reasons.

 

  1. Driving people who are looking at say cat videos to go and buy cat liter can be a tough sell since they weren’t planning to make a similar purchase. This creates a low conversation rate.

 

  1. You’ll never have a chance to talk to any of the people you advertise to again or if they end up going to Amazon and abandon their carts before they make a purchase you have no way of getting in front of them again unless they happen to see your ad for a second time.

 

  1. It’s hard to track what traffic and sales you’re getting from Facebook and where they are coming from. We can look at it from a correlation point of view, but it’ll be hard to see the cost of each sale. If you create a storefront on Amazon, you can create custom URLs and can track how many people purchase your product from the Facebook link. This makes it easier to track conversation rates.

Create Your Own Landing Page

 

ConvertKiit has a great landing page feature, and Giveaway Boost works great too. You can run Facebook Ad for your product and can visitors to a custom landing page. This way, you’ll be able to collect their email address and now have a targetable audience you can reach out to in the future. The goal is to make it as easy as possible for people to do the task that you want them to complete.

 

By creating a landing page, you’re able to take advantage of all the cool features inside Facebook ads like conversion optimization, which is the secret sauce behind the most successful Facebook ad campaigns. You’ll choose the targeted audience that you’re looking for. You can’t do that if you drive traffic directly to Amazon. You can also go back later and see what other types of products people who bought your product be interested in.

Does It Make Sense to Use Facebook Ads For a Single Product

 

If you only have one product to sell it might not be worth doing Facebook ads. You’ll lose money If you only have one product to sell, it might not be worth doing Facebook ads. You’ll lose money or break even to get data, and it’s a lot of planning to get it to where your product is profitable. Paid traffic makes it hard if you’re just selling one product.

 

If you have a reorder product, it makes more sense to advertise on Facebook or if you have multiple products. You can always send out emails or create ads that feature your additional products for those who have already purchased it with you before. If you lose money on a reorder product during the first sale, chances are you’ll make more when that person purchases again because you’re not paying to get their business the second time around.

 

Note: Always maximize your advertising efforts on Amazon before creating Facebook Ads for your products.

 

You also need to have a good grasp on Amazon pay per click before you move on to Facebook ads. If, for some reason, that isn’t going to work or it’s not doable in your category, then go to Facebook ads. It’s an easier conversion because people are already there looking for things to buy, and there are fewer moving parts you need to worry about.

Learn the Game to Drive More Sales

 

First and foremost, you have to figure out how to market your products on Amazon if you want to make sales. This is the most important part of your business.

 

We always talk about building an email list and creating content because if you can get good at that part of the process, you’ll be in a good position. Your product needs traffic for you to sell. You can drive traffic fast with Facebook ads, but that doesn’t mean that you’ll convert that traffic.

 

You may not make money on your first sale, but if you create content, you’ll be able to make a profit much quicker. Always look at the big picture and analyze what other products or services your customers need and how you can create additional offerings to help them out.

 

The goal is to drive people to a piece of content or product that you can control. Giveaway Boost is a great plugin and gives you the formula to make this successful. You can create a page with an offer that you can control. It’s easy for people to signup and get a coupon code once they have. The best part is you can target those people later and create an email list and communicate.

What to Ask Before Creating Your Facebook Ad

There are a few things you should take into consideration before moving forward with creating your Facebook Ads. Let’s review those now.

How Do You Want to Run the Ads

The most successful approach is to create your own landing page. You’ll also need to establish who your target audience is and decide what offer you’ll give when they come to your landing page. You need to have this all figured out before you can set up your ad and get it ready to go.

 

You could also consider leading the Facebook ad with an informational freebie like a checklist, download, or guide related to your product niche. On your thank you page, you could have a discount for your product. This way, you’re giving something valuable before asking them to buy something. It's an effective marketing tool.

 

Who Do You Want to See Your Ads

If you want to target existing customers, you can download your customer list from Amazon. If you go this route giving a coupon can be effective since they’ve already purchased from you. If you’re not using existing customers and go into broad targeting, it makes more sense to use a giveaway or to provide something an informational freebie and then make the sale on the backend once you’ve cultivated and built the relationship. Always test it to see which works best for your market and brand before making a final decision of what works best in the long run,

 

If you don’t have a business with multiple revenue streams, it’ll be harder to make ads work. You can also offer promotions if they buy more of your product to bring in additional sales. Or start to make content related to your product niche.

 

Amazon Is the Unicorn of Online Sales Platforms

Amazon has made it so easy to put your product on there and start to make money, but it’s not always that easy, especially with Facebook Ads. They do give you lots of features, but it’s not easy to turn it into revenue. Generally, you need to plan for the worst and work towards the best when you’re advertising your new product.

 

You need to work on creating a real business for Facebook Ads to work. You don’t have to create content to create an email list, but we highly recommend it. You need to build your business and not just sell a product to make it a channel that works best for your business. When you have additional people, you can reach out to it’s beneficial and will make it much easier to scale in the long run.

 

 

You can drive as much traffic to amazon as you want, but how do you scale that in a profitable way? Have a bunch of other products or provide visitors wit ha place where they are paying you back with ads or affiliate links that you have on your site.

 

Use the Brand Creators PlayBook to Get Started

If you want to build out a site that has useful content and drives traffic over time, check out our playbook that helps you identify your market on the traffic side and how monetization your business in ways you may not have considered before. To get your copy head over to brandcreatorsbook.com, if you’re just starting this your foundation, it is a great tool to get you started.

 

Be sure to check out the full blog post going over Facebook Ads that Chris has laid out to help you out! Thanks so much for joining us today!

 

As always I am here for you, I believe in you and am rooting for you.

 

Now it’s time for you to take action and go rock your brand!

5 Take-Aways From Today’s Episode

  1. Are Facebook Ads Worth It? (3:57)
  2. Two Ways to Drive Traffic From Facebook to Amazon (10:35)
  3. Does It Make Sense to Use Facebook Ads For a Single Product (17:33)
  4. Learn The Game to Get More Sales (22:53)
  5. What to Ask Before Creating Your Facebook Ad (30:04)

 

Quote:  Always maximize your advertising efforts on Amazon before creating Facebook Ads for your products.

Direct download: RYB839_1.m4a
Category:general -- posted at: 3:00am EDT

Welcome to another week of our Friday Jam session. This is always one of the highlights of my week. I love spending some time with some awesome people and answering some great questions. If you want to be a part of our Take Action Crew, we go live every single Friday where you can ask me any questions you have about starting your business. To join us, head over to takeactioncrew.com to sign up for free.

Let’s dive right into today’s session. 

Valuable Advertising and Affiliate Info 

This week I had a bunch of questions related to ads and affiliate links and when is the best time to use them.  I'm excited to answer a few of those today, and hopefully, you'll find my answers helpful. 

When to Apply for Affiliate or Ad Programs 

Don't apply too early. You need to focus on getting traffic before you can even consider monetizing your site. Once you get there, you'll have plenty of options. We didn't turn on ads until we had 18,000 visitors to our site for one of the brands we're working on. 

We do have a few affiliates but no ad networks. You'll need at least 10,000 visitors to your site to qualify for an ad network.

 Don’t talk about monetization until you have traffic. 

Start out by writing a few pieces of content, including reviews or comparisons, where you can go back in later and add affiliate links when you're ready. Just get the content written now, and you can do the rest in the future. 

Should I Consider Advertising on My Website

Yes, advertising is great. Over on brandcreators.com, I'm currency only offering private offerings. Our playbook, checklist, and signups for Brand Creators when registration is open again in July. I'm not selling anything else on my site. 

We do have a resources page with all the products that we use that link to affiliate programs.  If you're driving traffic to your site to sell your own stuff, I recommend limiting your advertising to other companies. You'll just need to pick and choose what to include. On a side note, I do run ads on a couple of our other sites. 

Just be sure that any ads you include on your site are of interest to your visitors. 

In regards to affiliate links, you can have a few on your site, and once the traffic is there, people will see the. Keep in mind that the benefits of affiliate links just aren't there when you only have a few thousand-page views. Instead, focus on creating content and wait to get steady traffic to worry about affiliates.

How to Get The Most Out of Your Blog  

When you’re getting ready to start a new website or blog, it can be overwhelming. This week I answered a few questions that I hope will help make it easier to get started. 

What Elements to Include on Your Homepage 

Let people know immediately that they’ve come to the right place. Answer the questions they’re looking to have answered. Always have a lead magnet front and center but also make sure they know they are in the right place and not just in an eCommerce store, so it’s not a turn-off. 

Ask yourself what your visitors are trying to achieve and tell them right up front how you can help. Keep your messaging on brand which will help detract people who aren’t ready to hear your message or not apart of our target market. 

Why You Should Integrate Your Online Store to Your New Blog

Include a tab on your blog that includes access to your shop. Integrate the two as soon as possible, especially if they are in the same niche and go hand in hand. You can always have a separate Shopify store and use a  subdomain, so it still looks like it’s all apart of the same website.

Post Blog Content As Soon As Your Website is Up and Running 

Who is seeing your unpolished blog if you don’t feel like it’s ready? 

Just start publishing blog posts, and you can make changes to your site later. There will always be things you want to change and fix. But to an average person, they’re going to look past those things. Just start getting it running so you can monetize sooner. You won’t get any traffic if you don’t publish any content. There’s no better time like the present to get started.  

How To Come Up With New Blog Content

What are the five questions your market is asking right now? Write “how to” articles that answer these common questions. They are easy to answer and are asked often. 

Create a content tree where you have the main content topic you’ll focus on and branch off from there.

Head over to Google and use the autofill feature to see what is being searched for often in your niche and what keywords people are using. 

Best Ways to Sell Digital Courses or E-books on your site. 

You’ll need to create a sales funnel on your site. It can be as simple as creating a landing page in Convertkit or Gumroad. Keep it simple.  

Build an email list and hop on social to bring people to your website where they can view your digital course or e-book. 

How to Structure an Interview 

I start by asking questions that you, as the listener, will benefit from. Know your audience and what they would want to know.  

Make sure the person you’re interviewing feels comfortable. 

When I interview, I only have a couple of points, including their back store. 

I also ask a few of the questions, like what did they do when they had a business venture fail.

So many people don’t typically share their failures, and I think it’s so important for my listeners to hear about how successful people overcame rejection and discouragement. 

When I interview, I want to know what people do on the days that are bad. And how they kept pushing through. Get really raw and real. Get questions answered that they aren’t usually asked. 

Live Streaming & Video Editing Tips 

I’ve had a lot of questions about live streaming during the past few weeks and am excited to touch on a few of those today. 

Live Streaming Videos on Multiple Platforms

In the beginning, you need to get comfortable and make it easy. Start broadcasting to one platform. You can always add another platform at a later date. The goal is to get a few people watching who you can engage with. Even if you don’t have anyone watching in the beginning, still get started and don’t overthink think it. 

Live streams are not easily searchable on Facebook. Consider streaming to YouTube because it’s saved on the site and makes it super easy for people to search for those videos at a later date. You can always take your YouTube video and upload it to Facebook. It’ll perform better when you upload it directly to Facebook.

Should I Go Live & Stick With The Same Time Every Week

When you do something live there is less structure and it becomes more natural. Just get started and know what you’re going to do upfront.

Commit to yourself and show up the same time every week. This will help people look forward to joining and know when to expect they’ll hear from you. Consider answering questions that show you are an authority in your market. 

How to Crop Videos for YouTube

ScreenFlow is great for Mac users. You can zoom in and even slow zoom on different parts of your video. 

If you’re just starting out consider going to Fiveer and hiring out someone to edit your videos for you! It’s pretty cheap to find someone and will save you lots of time from having to do it yourself if you have a lot going on. 

Too Many Plugins Will Slow Down Your Site

Keep your website very light so it runs faster. You don’t need a bunch of plugins to get started. If your site is slow people won’t stick around. I recommend starting out with just a couple of plugins like Yoast and an optimization plugin that compresses images. 

Always check to see how your site works on mobile.

Why I Don’t Charge More for My Products 

I’ve had a lot of questions about why my products are so affordable. In particular, my Brand Creators Playbook. I use this all the time within Brand Creators. I only charge $4.99 for the playbook. If you buy my book, it shows that you are interested in my content and is a great lead magnet. I also want to help you succeed, and I can reach more people if I charge less.

If you purchase the playbook, I do off a market selection class, but I don’t advertise to anyone else. I actually go in and show you how to go through the process to find if a market is good and show some examples of some that should be avoided. 

My goal is to give people enough content and information to get them started. And if they’re interested they can join Brand Creators when it opens again in July. 

Always give people as much value as you can and don’t be afraid of giving too much. 

The goal is to attract the right people.

Thanks For Tuning In!

I hope you enjoyed this week’s Friday jam session. Head over to takeactioncrew.com to join for free. We go live every Friday at 10 am when I answer all your questions. Thanks for being here.

Remember, I’m here for you, I believe in you and am rooting for you!

It’s time for you to take action and go rock your brand! 

Take-Aways From Today’s Episode

  1. Valuable Advertising and Affiliate Info (3:50)
  2. How to Get The Most Out of Your Blog (7:13) 
  3. How to Structure an Interview (15:40) 
  4. Live Streaming & Video Editing Tips (9:20)
  5. Why I Don’t Charge More for My Products (41:45) 

Quote

You won’t get traffic if you don’t publish content. There’s no better time like the present to get started.  

Or 

Always give people as much value as you can and don’t be afraid of giving too much. 

Direct download: RYB838.m4a
Category:general -- posted at: 3:00am EDT

This week on the podcast, I had the opportunity to interview Jon Gordon, the author of “The Carpenter” and the “Energy Bus.” Today You’re going to learn all about the obstacles that he faced and how he overcame being turned down by 30 publishers for his first book. He’ll dive into all his failures and how he’s dealing with overcoming tough moments. He’s full of positivity, and I’m excited for you to hear from him, so let’s dive right in. 

How Jon Became The King of Positivity 

 

I consider myself a naturally pessimistic optimist. I always start by focusing on the negative. In fact, I had to learn how to become positive and, after years of practice, firmly believe that somehow, someway we will always get through difficult times. 

 

The worst parts of my life have to lead me to where I am today, so I am grateful for those moments of growth and learning. I had to somehow find hope and have a strong foundation in order to move forward every time things get tough. I didn’t choose positivity, it actually chose me. 

 

As a naturally negative person, I know how hard it but also know that you have the power to overcome the thorns and turn the negativity you’re feeling into something incredibly positive. The people who choose to take a positive approach are the ones who take action, are timeless, and end up getting things done. 

 

I was rejected by 30 publishes when I wrote my first book and it didn’t become a best seller for 5 years after it was first published. I actually started out by doing my own small tour with a few people showing up in every city. 

 

My vision was to encourage and inspire as many people as possible, one person at a time, and I knew that even though I was starting out small, it was still worth it. The goals for my business have changed over the years, but the vision has always remained the same. My motto is “win today.” If you wake up every day focused on winning just for the day, you will create the future.

 

You have to overcome fear and doubt and focus on what matters most. I have found that by trusting in God and encouraging others, I am able to set aside negative thoughts. 

 

No matter how tough things get to continue to work hard, and you will eventually see great success in the future. What you believe in right now will help to determine what you create moving forward.

 

There is a positive and negative dog inside each of us and whichever one we choose to feed will win the fight in the end. I recommend talking to yourself instead of listening. Feed yourself words of encouragement to motivate yourself and keep pushing forward. Being positive doesn’t guarantee that you will succeed but if you focus on the negative it means that you will fail. 

 

Note From Scott: Even the most successful people have challenges. We all face obstacles and have rough days. Whatever you feed your brain, that is what is going to win. Whatever you focus on is going to become your reality. 

Jon’s Take Action Moment 

When I had the idea for my book, The Energy Bus, I wrote it in 3 ½ weeks. Every day I got up early to write, took a break to walk, practice gratitude say a pray and do it all over again. At night I would spend some time editing and brainstorm more ideas for the remainder of the book. 

 

After I finished writing, I found an agent and started to reach out to publishers. I was turned down by 30 publishers, but I didn’t give up. Eventually, it was picked up by a few coaches, businesses, and teachers, and it snowballed from there. 

 

I self-promoted the book and went on tour. There were some cities where I didn’t have scheduled appointments, but I chose to be fearless and just went for it. I wouldn’t be doing the work I do today if I didn’t do all that. I choose to stay humble and hungry, even to this day. 

 

The most successful people never think they have arrived and always want to grow and are always on a mission to make a bigger difference.

How Jon Overcame 30 Rejections of His Book 

I just keep showing and up and doing the work. Don’t let the critiques get in your head, and don’t worry about the response you’re getting now. It takes time to see success.

 

Now in a year or two, if you’re still not getting a response, then it may be time to reevaluate your current direction. For now, just keep going, and you’ll see it start your business grow and hard work pays off. 

 

Instant success just doesn’t happen. If you love what you do, you’ll continue to work at it. Discipline is easy if you really love doing something, so focus on getting better and ask yourself where you want to be in ten years. 

The Path to Success

 

  • Love the process
  • Have a vision
  • Start building it every day 
  • Don’t give up if you don’t get a quick response.

 

How Jon’s Side Hustle Became His Full-Time Career 

My number one piece of advice is not to leave your full-time job until you start to see some success in your side hustle. I owned a restaurant when I first started writing my books. I found one hour a day to write and kept moving forward with my goal. At first, I had to do both so I could keep food on my family’s table. 

 

Make money with your job and make sure you’re dedicating time to building your side hustle every single day. You’ll know when it’s time to make the leap. Even an hour a day will have a huge impact and make that jump-off point arrive even faster than you could have ever imagined.

Ways to Manage Your Side Hussle

 

  • Stay true to who you are
  • Work on your craft
  • Build it
  • Make a commitment to work on your side hustle

 

Note From Scott: It might not be your ultimate passion but you need to be passionate about the process from the beginning 

How Jon Defined His Core Message

I have experienced many ups and downs in my life.

 

I found that every time I talked about positivity and encouragement, I felt energized, and I knew that is what I wanted my life’s work to focus on. At the time, I had no idea that I would write about leadership, but I just jumped, and it led me to all these other things I could never have imagined. 

 

Often times, people think you have to have it all figured out when you start. Just go with your gut, and when you’re on the right path, it will lead to other things. Eventually, it will all come together in time. 

 

Everything prepared me for future ventures, and it’s crazy to see how far I’ve come.

 

I found my calling and purpose around 30 years old and didn’t’ become “successful” in my chosen career until I was closer to 40, so it took a long time to get there. One thing will teach and lead you to the next. Just be patient. 

 

Ask yourself ten years from now what do I want to create, what am I doing and what does it look like? Is it part of my core purpose. Don’t want to waste time ad energy on things that aren’t. 

 

Note From Scott: I went from being Scott the e-commerce guy and selling on Amazon and realized I wanted to be the guy who supports people in starting their own business and living out their dreams. In the past 18 months, I’m worked to shift my trajectory. 

The Carpenter

If you care more you’ll do more and those who care build greatness. Those who focus on excellence and are craftsmen will always do well no matter the economy. You need to focus your efforts to love to serve and care. I wrote my book around those principles. 

Wrap Up With Scott 

 

As we’ve done the rebrand for the podcast, Jon has built what we call a rockstar brand. Someone who is willing to share and help others. It’s about staying true to who you are and always focus on winning the day. Now it’s time for you to go check out his books the “Energy Bus” and “The Carpenter.” Both are must-reads and have changed my life for the better. Thanks again for joining us today. 

 

As always I am here for you, I believe in you and am rooting for you.

 

It’s time for you to get out there and take action

Take-Aways From The Episode

  1. How Jon Became The King of Positivity (4:38)  
  2. Jon’s Take Action Moment (18:00)
  3. How Jon Got Through 30 Rejections From Publishers (21:21) 
  4. How Jon’s Side Hustle Became My Full-Time Hussle (25:26)
  5. How Jon Defined His Core Message (30:00)

 

Quote from the episode 

 

Being positive doesn’t guarantee that you will succeed but if you focus on the negative it means that you will fail. 

Direct download: RYB837.m4a
Category:general -- posted at: 3:00am EDT

What if I told you that you’re working harder than you need to. What if you could do less while still watching your business continue to grow? Today I’m excited to share how this is possible and how you can start implementing this stragety immediately. I shared this at the Sellar’s Summit a while back and am glad that I’m finally able to share it with you today.

 

Remember, just because you’re always busy doesn’t necessarily mean that you’re making progress. The exercise that I’m going to share with you today will help you to identify what has worked for your business in the past or what is working now and how you can do more of that to keep building momentum.

 

Every day I show up at 10 am EST time with my take action crew. We talk about everything you need to do to be successful in business and life to get massive results. If you’re ready to join us, head on over to takeactioncrew.com and sign up, it’s totally free, and you’ll be able to ask me questions each week that will help grow your brand.

 

If you’re ready to get massive results for your business, let's dive right in!

Moving the Needle Exercise

 

It’s time to reduce, overwhelmed, and grow your business. It’s important to ask yourself lots of questions and take the time to provide thoughtful answers. When we ask ourselves questions, it forces our brain to find the answer that we’re looking for. I’m going to share a few questions you need to answer to help you grow your business.

 

Step 1: What area of your business would you like to grow?

 

Note: Personally, I want to drive more traffic to my site because I want to make more money. If we can get the right people to come to our site from our target market, that is the goal, to get more traffic, it’s time to dig into your data and see exactly where your traffic is coming from.

 

Step 2: There are three parts to this question

 

  1. What has worked for you in the past?
  2. What takeaways and lessons have you learned from the past?
  3. What is your next step?

 

Step 3: Create your plan moving forward and analyze the answers to the prior two questions.

 

It’s much more simple than you might think. But it’s human nature to tend to try and over complicate things.

Do More of What’s Working

 

You can’t do it all, and it’s as simple as that. Instead, focus on doing more of what’s been working for you in the past.

 

As an example, I have a brand that is three years old that;t I’m in the process of selling. As of January 1st, 2020, we had 736,385 page views, including 372,880 new users.

 

We have some good traffic, but I want to increase it every more. We took some time to look at our data to see where the traffic is coming from.

 

Total users coming from Social - 177,514

Pinterest - 107,179 vs YouTube - 594

 

From looking at the data, I am clearly getting much higher traction from Pinterest than YouTube. The experts will tell me to continue to focus on YouTube and try to grow my presence there. However, I should focus on what’s working, and clearly, that is Pinterest. 

 

Always focus on what’s been proven in the past to get you the best results.

 

I have a newer brand that is also showing significant progress from Pinterest. Double down on the areas where we can see the numbers and are getting the most movement. We don’t need to shift our focus to something new until we max out the methods that are working for us now.

Process Break-Down

 

Step 1: What has worked in the past?

 

  • Create pins for each blog post.

 

Step 2: What takeaways or lessons can you learn from your past successes?

 

  • Create multiple pins for each blog post so you have a better chance of having more people see them.

 

Step 3: What is your next step?

 

  • Add pins to old blog posts and hire a VA to scale the process for new posts.
  • Use what has worked in the past and do more of that - Use tunnel vision to focus on what the data is telling you.

 

Step 4: Create a plan & process

 

  1. Make more pins
  2. Add multiple pins to each blog post
  3. Add new pins to Pinterest boards
  4. Evaluate old pins and look at the data
  5. Create more content around the topics that have the most traction
  6. Hire a VA to manage and scale

 

Note: Look for clues - even a small amount of data will help you see what’s working and what you should focus on moving forward.

Round Two of the Exercise

 

Once you’ve determined the number one source of traffic, it’s time to move on the second and implement the “move the needle” exercise again. For our example, the second-highest source of traffic is coming from organic search with over 140,000 new users

 

The goal: I want to grow our Google traffic

 

#1 What has worked in the past?

 

  • Writing articles that answer questions and how-to posts

 

#2 What takeaways or lessons can you learn from your past successes?

 

  • Google takes 3-4 months to index new content in search and send traffic to your website.

 

#3 What is your next step?

 

  • Find more keywords to write about on a regular basis and hire additional writers and content editors to scale the process.

 

#4 Create a plan & process

 

  1. Find the best keywords to write articles on
  2. Post weekly content
  3. Use an email list to amplify progress
  4. Hire a VA to scale

 

Note: Spend 90% of your time working on things that you know work. If you’re able to focus enough time getting those things done you can focus 10% of your time learning and exploring new things that are not proven to drive the most traffic to your site.

It’s Time to Take Action!

After sharing a couple of examples of how to implement my “move the needle exercise,” I hope you can now see the power of identifying what areas you need to focus on to bring more traffic. This will help you overcome the shiny object syndrome. Spending your time focused on things that appear shiny, new, and fun. Instead, you need to look back and see what’s worked in the past and build on that.

 

It’s time for you to apply what you’ve learned today and go and take action.

 

Remember, I’m here for you, I believe in you and am rooting for you.

 

It’s time for you to take action, now go get em!

5 Take-Aways From Today’s Episode

1. Moving the Needle Exercise (1:25)

2. Do More of What’s Working (2:00)

3. Process BreakDown (9:40)

4.Round Two of the Exercise (12:10)

5. It’s Time to Take Action (14:48)

 

Quote

 

“The exercise that I’m going to share with you today will help you to identify what has worked for your business in the past or what is working now and how you can do more of that to keep building momentum.”

 

Or

 

“It’s time to reduce, overwhelmed, and grow your business.”

 

 

 

Direct download: RYB835.m4a
Category:general -- posted at: 3:00am EDT

Today I’m going to share a few highlights from our latest Friday Jam session, and I couldn’t be more excited. It’s always one of the highlights from my week, and I enjoy hanging out with some awesome people and answering questions that will help them grow their businesses. If you want to be a part of our Take Action Crew head on over to takeactioncrew.com, it’s totally free, and you can join us every Friday to ask me a question or just hop on to say hello. I’d love to have you there. Let’s dive right in! 

Let’s Talk Live Streaming & Video Content 

My favorite part about Friday Jam sessions is that it always feels like there is a theme in regards to the questions. Even though it’s not planned at all. One of the most popular subjects this week was around live streaming and video content. So, I’m excited to answer a few questions that can hopefully help you if you’re looking to live stream or create video content. 

What You Need to Know About Live Streaming 

The first step to live stream is to decide what you need to learn to make it possible. For starters, you’ll need to know what type of equipment and software are essential to make it successful. You’ll also need to learn how to structure a live stream and identify all the different elements and steps you should take before you get started. 

My best advice on this subject would be not to overcomplicate the process. Once you decide what you’re going to speak about on your broadcast, just get started and don’t overthink it too much. It’s as simple as using your phone to record. It’s time to take the barrier to entryway down and just do it. People care most about the content that you’re creating, so don’t stress about the equipment and software too much. You can always get fancy later, but for now, just get started and create some traction. 

The Best Time to Start Creating Video Content Is Now 

If you’re already created a bunch of content on your website, start creating videos now. All you need is a tripod and the camera on your phone, and you’ll be ready to start recording.

The editing side of things doesn’t need to take a lot of time. In fact, I recommend keeping it real and raw. Just be yourself and get going! 

Give people the type of content they are coming to your website. And always be sure to create a hook at the beginning of each video to tell them why they are showing up to watch your video and why they should stay. It helps draw them in and give them a reason to keep watching after the intro.    

Note: If you’re already rockin’ and rollin' with the content side of things, you may want to take the video creation slow so you can keep building momentum writing content. However, it’s still good to get started now. It doesn’t matter if you only have a few people watching your video content. Eventually, people will notice that you’re committed. You’ll be surprised at how many people want to come along for the ride and support you along the way so you might as well start now! 

Get Started Creating Your Website Today 

I’ve received lots of questions about hosting platforms and when the best time is to launch a website. So, I’m going to answer a few of those below, and I hope they help you on your journey to starting your own website. 

Four Web Hosting Tips to Get Your Started 

I like to stick with what I know, so for me personally, I use Hostgator for all my websites. I am comfortable with the platform, and it's an interface I enjoy using, so there is no need to change a process that works so well for me.

  1. Buy Your Domain Independently - I never buy my domains directly from Hostgator. Instead I buy them through GoDaddy.  If you purchase a domain directly through your hosting provider it can be difficult to get it moved to another platform if the time ever comes when you want to switch. So just be sure to keep it independent so you can move it anywhere that you’d like. 
  2. Use a Separate Email Platform -  I’ve tried all the email platforms. For the best results, I use Convertkit. It’s super easy to use and has simple deliverability for your email subscribers if you’d like a free trial head over to brandcreatosr.com/convertkit. 
  3. Limit the Number of Tools You Use - It can be overwhelming with so many platforms vying for your attention. Keep it simple, clean, and easy to use. Just stick with the basics, and you should be set to go. 
  4. Opt For a Self-Hosted WordPress Site - This just means that you’ll work directly with a hosting website and download your WordPress site from there. It gives you total control over your site, and you can switch your hosting provider anytime that you’d like. 

When You Should Launch Your Website 

First and foremost, you need to commit to the market that you’re going into. Just start writing content and get started now. The most important thing you should focus on is the traffic and building out our email list.

You can always add lead magnets or products at a later date once you’ve got a decent amount of traffic coming in and people subscribing to your list.

The Power of Pinterest 

I have been loving Pinterest in the last few months. In fact, my daughter and I will be hosting a live training in a few days digging into the strategy we’ve implemented. When I first started using Pinterest, I wasn’t gaining much traffic because I wasn’t using an effective method. Since then, my daughter has come in and helped us out. Now we’re gaining traction like crazy. 

Our Pinterest training is currently in Brand Connect, however, since signups aren’t currently open we decided to go ahead and offer a pop-up workshop this coming week to teach you all about how to implement Pinterest for your business and how you can create evergreen content that will drive traffic to our website. 

In my opinion, there is a place for Pinterest in most businesses. Just just be sure to do your research before you start posting to make sure there are people searching for your niche within the platform. It’s a great place for “how-to” articles and recipes.

Keep in mind that if you opt to use a scheduler, it will slow your reach. And make sure you know what you want to be done first before you hire a VA or another software to help you. 

General Website and Email Questions 

How to Bring in Additional Traffic to Your Website

Make sure that you don’t take on too many projects at once. Pick a couple of ways to drive traffic to your site and focus on those to start. If you’re making videos for Facebook, try and repurpose them for YouTube so you can get the most life out of them as possible.

Like I mentioned earlier, I recommend focusing more on Pinterest over Instagram. There is more engagement, and you’ll definitely see more traffic come to your site in the long run. 

 How to Grow an Email List for a Physical Product

You’ll need to start by grabbing people’s attention, who actually want a physical product. To find these people, I recommend doing a giveaway of your product or an accessory if you don’t have the physical product readily available. For example, if you’re selling a physical fishing reel, you could do a give away for a fishing pole.

I always give away something that can be purchased on Amazon and will just ship the winner their prize directly, so I don’t have to worry about the shipping cost. I would also recommend giving a discount code off your product for everyone who doesn’t win the giveaway, so they still feel like they got something out of it. 

Keep in mind that it may not be the best use of your time to build out an email list for a physical product. It takes a lot of time to nurture the list before you’re able to convince a large number of buyers to purchase your product. Check out Pinterest ads if you’re looking for another way to get the word out about your physical products. 

Benefits of the Yoast Plugin

It’s a great tool for people to use who are under the 25,000-page view mark. It’s good in the beginning to make sure you’re getting reassurance that you’re optimizing the best way possible. However, once we’ve gotten past that point with any of the brands we personally work on, we want to get past just checking boxes. 

How to Organically Rank in Google

We have two brands we’ve created within Brand Creators.  Within five months, we were getting between 8,000-10,000 page views on both sites. So you can rank fairly quickly if you follow a strategy. I would suggest getting started with Pinterest immediately to get traffic quicker, so you don’t have to wait a few months for organic Google traffic. But still, focus on blog content, so just do both side by side. 

Turn a Blog Post into a YouTube Video

It’s super simple. Create bullet points for the topics you want to cover. What is the message and lesson that is taught within the blog post? Always start with your hook and go over the number of points you want to cover after your intro. 

Don't create a script instead do it freestyle, so it comes across more natural. Map out the points but start your intro explaining what you’re sharing and get them started. If you’re cool with being on camera, just jump on and get started. You can do it!

As always I am here for you, I believe in you, and I’m rooting for you.

Now it’s time for you to take action and go rock your brand!

4 Take-Aways From Today’s Episode 

  1. Let’s Talk Live Streaming & Video Content (1:30)
  2. Get Started Creating Your Website Today (6:09)
  3. The Power of Pinterest (17:00) 
  4. General Website and Email Questions (27.18) 

 

 

 

Direct download: RYB835_copy.m4a
Category:general -- posted at: 3:00am EDT

I had the opportunity to interview Matt Giovanisci, and I’m excited to share a few highlights from our interview with you. Matt started a niche website 15 years ago called Swim University, where he posts a lot of “how-to” content related to pool maintenance. 

 

I came across the website a while back and used it in a case study for Brand Creators Academy. I also mentioned Swim University, and it’s success in a recent podcast a few weeks ago. I received an email from Matt after the podcast was published, offering to come on as a guest to tell his story and answer any questions that I have.

 

I’m happy that he was able to join us on the podcast and can’t wait for him to share with you all the ins and outs of his business, how he’s found success, and a few things that didn’t work out so well along the way. 

 

Let’s dive right in and learn a few things from Matt about the process of how he got started and has since built multiple successful businesses. 

How Swim University Was Born 

Swim University has over 5 million visitors a year. As a seasonal website, we get over 1 million visitors each month between May-July and between 300,000-500,000 visitors during the other months of the year.

 

When I was 13, I got a job at a local pool supply store where I worked my up to become a manager before I graduated high school. 

 

Over the next several years, I worked for a couple of other pool supply companies before pursuing a job at a web design company. I had taught myself how to code and design websites, but after a few months on the job, I realized that’s not what I wanted to do, so I went back to the largest of the three pool companies I had worked at in the past and become their marketing director. 

 

Around this same time, I decided I wanted to build a website where I could teach people how to maintain their own pools. I knew all about affiliate marketing and AdSense, so I figured it was time to get started. I built the site for Swim University in 2006. I got a logo created to add to my site and still use the same one today.

 

At the time, I used an alias, Matthew Stevens, since I was writing all the articles myself and making all the video tutorials I included on my site. I had a job opportunity to work with Martha Stewert’s team on a project related to Swim University, and at that time, I decided to change my name on the site to Matt Giovanisci. My boss eventually found my site, and I was fired. 

 

I spent two additional years at another company (non-pool related) before they had to let me go due to the condition of the company’s financial situation. I knew it was coming a couple of months in advance and decided at that moment that I would make Swim University my full-time job if I did get laid off. It had been a side hustle for over seven years up until this point.

 

How Swim University Become Matt’s Full-Time Focus 

 

At the time, I was making around $10,000 or so a year from affiliate links and ads that I had on my site. Most of them were from pool companies and other related products that I had sold directly because I wanted to make sure all the content on my site was relevant to pool maintenance. 

 

 I was getting somewhere around 25,000 visitors a month, and my goal was to make $40,000 a year from Swim University. 

 

After I lost my job, I spent an entire year dedicated to growing Swim University. I focused on publishing content, creating YoutTube videos, graphic design, infographics, and dabbled in a few other projects along the way, and by the end of the year, I was making over $40,000 a year, and it’s just grown from there over the years.  

Matt’s Defining Take Action Moment 

 

I was in a band back when I had just purchased the domain for Swim University. At the time, I talked a lot about the website and how I was going to make it a huge success. After a couple of years, one of my friends in the band finally told me to stop talking about it and just go out and do it. He told me that he didn’t think I’d ever actually make it work.

 

I thrive off negative motivation, so this was just the fuel I needed to get started. I was shamed into starting Swim University in a sense. If I’m told I can’t do something or it’s a stupid idea, it gives me the motivation to see things through and prove that person wrong. So I’m grateful to my friend for giving me the drive I needed to finally get started.

 

My single guiding star is I will never work for anyone else ever again. I’ve come to realize that everyone has their own area of expertise, and for many managing a team isn’t one of them, and I just dont ever want to work under anyone ever again.

 

However, in the pursuit of working for myself, I’ve learned useful skill sets that would keep me from ever being unemployed in the future if I ever needed something to fall back on. 

 

Note From Scott: The skills that you’ve learned, whether in a previous job or learning to start your own business, can be used in future ventures.

Guiding Principles Matt Follows 

I’ve come to realize that in every venture I’ve taken on, I’ve had to learn new skill sets to get me to a level of success. For Swim University, I had to forcefully learn to create “how-to” content that goes above and beyond anything else out there. I’m not a natural-born business person have spent years learning how to improve my skills. I don’t ever do anything just to make money. Instead, I focus on things I enjoy doing and learning new things. 

 

By paying extra attention to details it makes my content stand the test of time. For me, the code for Swim University’s website was really important. I paid attention to all the micro details and created all the code myself. I wanted to make sure that everything was up to high-standards and creates a positive experience for anyone who visits. Every year, I go in and update the content to keep it fresh and up to date.

How I Create Content For My Website 

 

Personally, I enjoy editing content more than free form writing. When I have to sit down and write an article, I start by writing the first draft, editing it, and then going back in to add in-jokes, reorganize paragraphs to better fit the story arcs, and taking it to a whole new lever before I deem it complete. 

 

How I write content is similar to how I build a website and always pay attention to the micro details.

 

It took me many years to find someone to help write content for my website. I didn’t think anyone out there could write articles good enough for Swim University, especially if they didn’t have as much experience as me in the pool space. 

 

I now have an editor who manages all the content for Swim University, and I answer to her. She sets the rules. Our other team members include a videographer, graphic designer, and a customer service manager. I keep my team lean, and it works great for us. 

How I Get Eye Balls on My Content

 

One of the reasons Swim University does so well is because it’s fast and lean. I know how to format articles using the proper tags, how to do data schema, and have done the research to know what Google wants the data format to be like. 

 

I make sure to find a balance of giving the robots want they want while creating content that people will be interested in reading. 

 

If you want to have a successful business, make sure that you’re website is easy to load, maneuver, and the content is structured in a way that Google can easily read. 

The Most Important Elements of a Blog Post 

 

  • How quickly it loads (WP rocket is a great free plugin)
  • Basic Formatting (in my opinion popups are distractions and slow down a site) 
  • Each paragraph should be 2-3 sentences max
  • H2 tags should be descriptive and keyword friendly
  • The focus should be on answering a question and not the length of a post
  • Make it creative and entertaining to encourage people to keep reading

 

The fundamentals are most important, so there’s no need to go out and complicate things. My goal for every piece of content that I write is to make it bookmark worthy. I want it to be so good that someone wants to save it to read later or shares it with someone else. 

Matt’s New WordPress Plugin - Lasso 

I’ve been working on a new plugin that I’ve actually had on my own site for over four years. It makes it possible to select a specific keyword in your article and add an affiliate link to all instances of that particular keyword. It also allows you to create a display box that shows all the information for your affiliate products and makes them stand out.

 

Note from Scott: Head over to brandcreators.com/lasso to check out the details of Matt’s new plugin and all the awesome features it has to offer. 

Now is the Time to Get Started

 

If you have a business idea or something you’d like to try out, start now. You’ll learn as you go along, and at first, it’ll be a huge learning curve. But you’ll learn, grow and improve as time goes on. Stop measuring everything you do. Instead, be present and enjoy the moment. 

 

If you want to connect with me or check out any of my latest projects, head over to moneylab.co.

Wrap Up With Scott

Hopefully, what Matt shared with you today has left you feeling inspired and motivated to go out and take action. I love Matt’s story as it’s similar to mine in a sense. We both started out learning a trade and went out and used those experiences to go out and create something of our own.

 

When you take action you’ll see the best results and will improve new skill sets that you learn along the way. Remember, consistency pays off. It takes time but is definitely worth it. 

 

Always be in the present, be a giver and give it you’re all. Life is too short not to do something that you love and are passionate about.

 

Remember, I’m here for you, I believe in you and I’m rooting for you 

 

It’s time for you to go out and take action

 

Now go rock your brand!

4 Takeaways From The Episode

  1. How Swim University Was Born (9:04)
  2. Matt’s Defining Take Action Moment (26:45) 
  3. Guiding Principles Matt Follows Today (32:30)
  4. Now is the Time to Get Started (56:39)

 

Direct download: RYB834.m4a
Category:general -- posted at: 3:00am EDT

What does it take to get people’s attention on Pinterest? How can you use strategies that will draw people in and keep coming back to your brand? If you are ready to put in the work and see your brand grow, you’ve come to the right place! I thought I had a good handle on my Pinterest approach but I was surprised to find that there were a few key factors that I was missing. Thankfully, my 24-year-old daughter shared her Pinterest expertise with me and now I get to pass on that information to you! Make sure you have pen and paper ready - you are going to need it for this informative episode! 

Why you need evergreen assets 

If you’ve been around the Rock Your Brand community for very long, you know that I get fired up about helping business leaders like you create a future-proof business. In my experience, one of the best ways to set up your business for long-term growth is by creating and cultivating evergreen assets. Evergreen assets are things like, a YouTube channel, an email list, an Instagram account, a blog, or a Pinterest account. While working with my daughter, Alexis, I learned that I was not using Pinterest to the fullest extent that I could - so she showed me how to up my game! Now it’s time to pass on some of those lessons and tips to you. 

Tips you can use to maximize your efforts on Pinterest 

Don’t leave all of your Pinterest strategies up to guesswork, learn how to make the social media platform work for you! Here are a few helpful tips that I’ve picked up recently - I hope you get some of the same great results that I did! 

  • Create a “Business account” on Instagram. 
  • Create 10 “Boards” with keywords. 
  • Add pins to the boards that aren’t just yours, pin resources to the boards. 
  • Create pins for your own blog posts and make them look fresh and new. 
  • Add pins to the bottom of each of your blog posts with an image that is a “Pinterest size.” 
  • Add pins to your “Best of” boards. 
  • Pins other people’s pins to your boards. 

To get a full breakdown of each of these tips that I’ve shared above, make sure to tune into this episode - you don’t want to miss a minute! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] My introduction to this episode of the podcast!
  • [2:00] Creating evergreen assets. 
  • [8:00] How I become a believer in using Pinterest to advance my brand. 
  • [10:30] Breaking down the numbers. 
  • [19:00] Tips you can use to make the most of your Pinterest efforts. 
  • [25:15] Recapping some helpful Pinterest best practices. 
  • [28:00] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: RYB833.mp3
Category:general -- posted at: 3:00am EDT

 

Are you ready to take your brand to the next level of growth? What do you need to focus on right now to get started? How do you push through the challenges and take action? If you need a little push in the right direction - you’ve come to the right place - it’s time for another Friday Jam Session here on the Rock Your Brand Podcast! On this episode, you’ll get to sit in on a Friday morning session of my Take Action Crew conversations - this is where I take on questions as they come to me live from followers like you! Make sure to learn more about the Take Action Crew in the resource section at the end of this post! 

Where do I start? 

Let’s face it - there is no perfect road map to life as an entrepreneur. Some leaders start their business early in their career, some take a few years to build up the courage to branch out on their own - that’s ok! The truth is, everyone has to decide when they are ready to flip that switch from inaction to action. If you haven’t taken that first step yet, what are you waiting for? There will never be a “perfect time” to start taking matters into your own hand - you just have to make that leap!

Finding the right partner

Have you considered taking the bold step of entering into a business partnership? What are some of the red flags you are looking for? Have you put together a pros and cons list yet? For many business leaders, there will never be the “right partner” they are better off calling the shots on their own. If you are considering entering into a business partnership I’d encourage you to take your time talking through the roles and responsibilities carefully. In much the same way you’d cautiously enter into a romantic relationship - a business relationship needs to be approached cautiously! 

What are you waiting for? 

I get it, there are a ton of reasons why now isn’t the best time to start your business - we are in the middle of a pandemic after all! When is the best time to start your business or that next project? If you wait until the conditions are just right, they will never come! From planning your next product to creating that next piece of content, you can’t let fear stand in the way. Do you have a game plan to move past the things that hold you back? What are you waiting for? Tune into this episode to hear more as I address tons of questions from leaders like you! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] My introduction to this episode of the podcast!
  • [1:30] Kate’s question: If I were to take action today, where do I start? 
  • [4:30] Advice for kids who want to start a business. 
  • [8:00] Building a business to sell. 
  • [11:30] How to find the right partner. 
  • [13:00] Niching down too far in your target market. 
  • [15:00] A few networking tips. 
  • [19:15] Planing for the future. 
  • [24:45] Start with a physical product first? 
  • [32:00] Just start creating content! 
  • [37:30] Is there a good way to find local suppliers?
  • [42:30] Why the Brand Accelerator Academy people are awesome. 
  • [47:45] Closing thoughts. 

 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: RYB832.mp3
Category:general -- posted at: 3:00am EDT

 



Looking back at your career, can you identify one person that made a huge impact on your trajectory? What was it that you learned from that individual that means so much? How will you pass that knowledge on to others? On this episode, I welcome my guest, Collin Castellaw - a professional shooting coach turned digital content expert.

Collin’s brand (Shot Mechanics) is one of the largest basketball training resources in the world. With a social reach of 800,000+ and over 100+ million-lifetime online video views, Shot Mechanics has empowered players from all over the world to unlock their full potential. 

In our conversation, Collin opens up about how he got started as shooting coach, why he approached a major rival for partnership, lessons he has learned along the way, and so much more. Have pen and paper ready, you don’t want to miss a minute of Collin’s powerful perspective! 

Providing value

What is your approach when it comes to building your business? For years I’ve followed the method of providing value as much as possible and then going in for an ask. Seeming to come from the same method, I wanted to get Collin’s take on building an audience. Collin was quick to point out that he was to bring people in because they could see the value for themselves. What can you learn from Collin’s story? Tune into this episode to hear more! 

Following the data 

Providing value and getting people’s attention is just the first step - next - how do you leverage that attention and turn a profit? What would be your approach to turning over 30,000 video views into profit for your business? Collin decided to put his time and energy into creating a training video that he would offer to his fans for just 99 cents! What sounded like a great deal ended up a HUGE flop. How did Collin recover from that flop and figure out how to move forward? Learn the answer and so much more by listening to this engaging episode! 

The big take action moment! 

For years I’ve been telling people to get off of the sidelines and to take action! It’s my belief that our lives are filled with take action moments but many of us are too scared to seize them. I hope you can see a bit of your story in Collin’s story and draw some inspiration from his ability to take action. Collin’s take action moment - where everything changed - was when he met and befriended his mentor, Adam. That relationship helped Collin see what he needed to change in his business and where he needed to grow as a leader - it made all the difference and it started with that bold action to reach out! Learn more from Collin’s story by listening to this episode - you don’t want to miss it! 

OUTLINE OF THIS EPISODE OF ROCK YOUR BRAND

  • [0:03] My introduction to this episode of the podcast!
  • [5:00] I welcome my guest, Collin Castellaw. 
  • [7:00] Collin talks about his background. 
  • [14:00] How Collin created his YouTube channel and got started. 
  • [21:00] Looking at the data and optimizing an approach. 
  • [28:00] Process over products. 
  • [33:30] Collin’s big take action moment. 
  • [36:00] Video breakdowns of celebrity athletes. 
  • [41:30] The big project that Collin is really excited about. 
  • [52:00] Shifting from Shot Mechanic to Players TV. 
  • [55:30] Closing thoughts.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: RYB831.mp3
Category:general -- posted at: 12:24am EDT

 



Are you struggling with getting your business off of the ground? What would it mean for your brand to get over 26,000 page views in one month? Does that sound too good to be true? It’s not! 

After a ton of hard work and modifications, my team and I have dialled things in just right on several brands that have led to some impressive results. I want you to get in on this and experience similar results with your brand! If you are ready - I’m ready - let’s do this! 

Evergreen assets 

When was the last time you got stuck fixing something at home and you turned to YouTube or Google to find the answer? Chances are high that you’ve done something like that in the last month or so. People and brands who create those resources for us to find when we are stuck have what we call “Evergreen assets.” Evergreen assets are resources that you create that someone will find helpful now or six months from now - they are evergreen. 

What kind of content can you prepare for your brand that will become an evergreen asset? Maybe for your brand that’s a checklist or an ebook that addresses a particular question or issue that people have in your target market. 

Answer common questions!

Another great way to make your brand stand out from the competition is by answering common questions that people have in your target market. Consider creating a video that compares the top five products made in your market - you could also create a series of comparison videos where you review products side by side. When you review products or answer common questions that people have in your market - you establish yourself as a trusted and knowledgeable source of information. 

Upping your Pinterest game

Does your brand have an active presence on Twitter? What about Facebook? When people think of social media they usually think of the big three, Facebook, Twitter, and Instagram but what about Pinterest? The advantage that Pinterest has over Facebook and the rest is that Pinterest isn’t dependent on a timeline - it centres on pins. You can create pins that people will pin to their Pinterest boards that will keep them top of mind and in front of them - that’s great for evergreen content! How can you use Pinterest to up your game and move past the competition? Tune into this episode to learn more, you don’t want to miss it! 

OUTLINE OF THIS EPISODE OF ROCK YOUR BRAND

  • [0:03] My introduction to this episode of the podcast!
  • [3:15] Why build evergreen assets? 
  • [7:45] I break down how we got over 26,000 page views in one month. 
  • [11:30] Answering common questions in your market. 
  • [13:15] Comparing products. 
  • [16:00] Making the most of Pinterest. 
  • [25:00] How turning on ads can make you an income. 
  • [27:00] Recapping helpful content strategies. 
  • [29:30] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: RYB830.mp3
Category:general -- posted at: 3:00am EDT

 

As we get into this new rhythm with the Rock Your Brand podcast, I wanted to welcome you to our Friday Jam Sessions. These sessions will feature content from our Take Action Crew conversations - if you haven’t signed up look for the link below. In this session, I go over some common questions about being the face of your brand and whether that’s a good idea or a good fit for everyone. The questions and answers come quick - make sure you have pen and paper ready, you’ll need it! 

Who is the voice or face of your brand? 

Have you decided who will be the face of your brand? What approach will they take? Are you trying to be the voice of authority or are you inviting people along for the ride? These are critical questions that business leaders like you should be asking yourselves! Don’t assume that people will just show up and start buying products or consuming content - you need to help them get there. You don’t need all the answers or to have everything figured out - it’s OK to learn along the way, people are understanding. 

No, you don’t have to be the face - but it helps! 

If you don’t want to be the face of your brand, ask yourself why that might be. Are you just timid and shy or do you have different reasons for avoiding being the face of your brand? There are some great reasons for deciding to keep your face and your story in the background but you need to have a face to the brand. In my experience, the more you own the brand and make it your baby, the more likely it is to take off and succeed! 

People need a connection - give it to them

You might be wondering - why all this talk about the face of the brand - does it really matter that much? Yes, it really does! Why do you suppose that brands like Progressive, Verizon, and Nike have spokespeople? People connect with people - not brands! Your brand will have a much higher chance for long-term success if you or someone else serves as the face of your brand. When you think of those brands, you are likely thinking of a face or person associated with that brand - there is a reason for that! What are you waiting for? Join the conversation and learn more about branding! 

OUTLINE OF THIS EPISODE OF ROCK YOUR BRAND

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Who is the voice of your brand? 
  • [15:00] Why have a faceless brand? 
  • [20:00] How to make it work if you don’t want to be the face of your brand. 
  • [31:00] Some pros and cons of being the face of your brand. 
  • [36:00] Compensating contributors and people who will be the face of your brand. 
  • [43:45] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: RYB829.mp3
Category:general -- posted at: 2:26am EDT

Welcome to the very first official episode of the Rock Your Brand Podcast, I am so glad that you’ve come along for the ride with me! Like any good host, I want to show you around a bit and help you to understand what to expect from this journey. 

After years of helping men and women just like you get their ecommerce business started with The Amazing Seller Podcast, I decided that it was time to make a change. I explain all about that change in the last episode, #827 - make sure to find the link in the resources section at the end of this post. 

From the schedule to the content, I’ve laid out what exactly to expect from this podcast going forward. Pay close attention - we are moving quickly and we don’t want anyone left behind! 

Content and schedule 

If you’ve been with me for long, you’ve likely become used to the pattern of when my podcasts air - good news - that’s not changing! Monday, Wednesday, and Friday’s are here to stay, I love the consistency and the routine of showing up three times a week to deliver solid advice that you can use. 

What is changing is the content. You’ve likely grown used to the content I provide centring around ecommerce businesses - that won’t be my main focus anymore. Moving forward, I’d like to cast a wider net and help people just like you build their brand and expand it. Here is the new plan for our weekly podcast episodes moving forward. 

Monday - You can expect strategy, teachings, lessons and more from my perspective.

Wednesday - You can expect high-level interviews with business leaders and experts. 

Friday - Friday Jam Sessions! In place of my usual Ask Scott Sessions, I’ll be airing a live episode of my Take Action Crew Morning episodes. 

This is just a glimpse of what I’ve got in store for YOU! I hope you are as fired up and ready to get out there on this new leg of the journey as I am! 

OUTLINE OF THIS EPISODE OF THE ROCK YOUR BRAND PODCAST

  • [0:03] My introduction to this episode of the podcast!
  • [3:00] Take action moments that matter. 
  • [8:40] How to win The ULTIMATE BRAND BUILDING BUNDLE.
  • [12:00] Embrace change and take action! 
  • [14:00] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: RYB828.mp3
Category:general -- posted at: 10:46pm EDT

It’s HERE - the exciting news that I’ve been waiting to share with my TAS followers for some time has finally arrived! I am thrilled to announce the launch of my newly re-branded podcast, The Rock Your Brand Podcast! 

While it’s sad to say goodbye to The Amazing Seller, the truth is, the change is for the better. When you think about the change in your life, you can either face good change or negative change. This change is nothing but positive for me and the crew associated with TAS. We’ll still deliver the interviews and insights you’ve come to know and love over the years but now they’ll be more aimed at brand building specifically. 

On this episode, you’ll hear as I explain what led to the podcast re-branding, why I’m so excited about the future, and so much more. I’m so glad you are along for the ride as we usher in this new season with The Rock Your Brand Podcast! 

Why Change? 

I know that The Amazing Seller Podcast has been a mainstay for many of you over the years and I’m so glad that you’ve been along for the ride. It has been an absolute joy and honor to help hundreds and even thousands of men and women over the years, step out on their own and start something brand new. 

For years I’ve challenged people to embrace change and to boldly step into a new chapter - now I’ve got a chance to follow my own advice. I’m not running away from change, I’m embracing it and I hope you’ll do the same! 

Pushing through resistance 

Every time you set out to do things differently or to start a new direction, you are going to encounter resistance. Sometimes resistance comes in the form of external resistance and sometimes it shows up as internal resistance. How have you dealt with resistance in the past? I felt a ton of resistance as I considered and then embraced the idea of re-branding The Amazing Seller Podcast but I knew that I had to push through the resistance to see positive change. Learn more about the story from TAS to The Rock Your Brand Podcast by listening to this episode! 

Come along for the ride! 

Why not start something brand new instead of “Re-branding” the TAS podcast? Good question! I decided to re-brand the podcast because I don’t want to leave anyone behind. If you’ve been coming to TAS for years or if this is your first episode - I want everyone to come along for the ride. Also - if you’ve been paying close attention, you know that TAS has been changing the focus over the last year or so to emphasize branding. More helpful branding tips and tons of exciting and insightful interviews are just around the corner - stay tuned for more! 

OUTLINE OF THIS EPISODE OF THE ROCK YOUR BRAND PODCAST

  • [0:03] My introduction to this episode of the podcast!
  • [4:00] Why rebrand the podcast? 
  • [6:45] How the podcast has been changing for the last 18-24 months. 
  • [9:45] Why the name needed to change. 
  • [14:00] Pushing through resistance. 
  • [16:00] The Rock Your Brand Podcast. 
  • [20:30] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: RYB827.mp3
Category:general -- posted at: 3:00am EDT

Don’t you hate it when you get those annoying emails that practically SCREAM their products at you? When was the last time you were happy to get a telemarketing phone call? Let’s face it, the “Salesy” approach is the worst! What if there was a way to communicate with your target audience without turning them off? You’ve come to the right place! 

It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he teases some exciting news for TAS and as he gives a detailed walkthrough of a successful email he recently sent out to his brand. Make sure you have pen and paper handy for this episode - you don’t want to miss it! 

How to make a solid connection with people 

At the heart of Scott’s effective email marketing approach is a desire to really connect with people on a personal level. You don’t need to be formal with your email messages - in fact - its best to keep your emails lighthearted and fun! Using friendly banter and lingo that your target audience gets is also a critical aspect to making that personal connection. To learn more about Scott’s approach and how to get your followers to let their guard down, make sure to listen to this episode of The Amazing Seller! 

Keep it simple 

Let’s face it, the reason why most marketing fails is that the marketer doesn’t take the time to really get to know their audience. Generic and complicated emails are what drive people away - why do so many businesses continue with this outdated approach? Making a connection with people takes effort - but not much! According to Scott, the best thing you can do when writing your marketing emails is to keep your message simple. Tune into this episode of The Amazing Seller as Scott breaks down exactly what sellers like you need to write to keep your followers engaged! 

New Changes Coming! 

If you’ve been around the TAS community for very long, you know that Scott loves to change things up from time to time. Each time Scott rolls out a new change - it’s always a good one that helps sellers like you take your business to the next level of growth. Comming as soon as Monday, May 11th, Scott will be announcing some pretty big changes for The Amazing Seller podcast. Are you excited? It’s going to be an episode that you don’t want to miss! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] BIG CHANGES COMING! 
  • [4:00] An email marketing approach that works. 
  • [7:15] Scott shares an email that he sent out to his brand. 
  • [10:30] Keep it simple - an effective email isn’t as hard as you think. 
  • [16:00] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS826.mp3
Category:general -- posted at: 3:00am EDT

Is it time to re-think your business strategy? Are you doing enough to reach out to and connect with your target audience? What is holding your business back from reaching its full potential? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Dave Manley from MMA Bobblehead for an update on his brand and key lessons he has learned over the last year. This is your chance to learn from a seller just like you - make sure to have pen and paper handly - you don’t want to miss a minute of this powerful episode! 

Pulling back the curtain 

Do your followers know what you are working on right now? Have you invited your followers into your brand on a deeper level? While every brand doesn’t lend itself to a “Behind the scenes” look, for those that do - pay attention to what Dave has done! By inviting his followers to participate in the crafting, producing, and launching of each new MMA Bobblehead, Dave has created a loyal following. To hear more about how Dave keeps his followers plugged in, make sure to listen to this episode of The Amazing Seller! 

Make them feel special 

Have you ever been part of a VIP group or a special club? Remember in high school when everyone wanted to be part of the “In” crowd? What if there was a way to get that sort of effect when it comes to creating excitement for your brand? According to Dave, the best way to create loyal fans is by inviting them to be part of an exclusive insider’s group. After creating the VIP Cage Fight Club, Dave saw his customer engagement skyrocket - more to the point, Dave says that he genuinely enjoys the group he created. What would an exclusive group in your brand look like? Tune into this episode of The Amazing Seller to hear more from Dave and Scott! 

Lead with providing value 

Have you ever been in a scenario or a relationship where someone continuously asked you for something without offering anything in return? Let’s face it, no one likes to be taken advantage of – but it can feel that way when someone asks something of you without providing value in return. Don’t let that happen to you and your business! Scott and Dave encourage sellers like you to get into the habit of delivering value way before you ever make an ask of your customers. To hear more from Scott about this critical topic, make sure to tune in to this episode of The Amazing Seller! 

Take Action! 

Listening to Dave and Scott can really get you fired up and ready to take action! So what are you going to do? Are you ready to make some serious headway with your brand or will you go back to the same old routine? The truth is, if you want something you’ve never had, you need to do something you’ve never done before! Remember, you aren’t alone - Scott has created some helpful resources that sellers like you can utilize to take your business to the next level of growth. 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Dave Manley joins the podcast to give an update about his business. 
  • [7:15] Pulling back the curtain. 
  • [12:30] Why it pays to be a super-fan. 
  • [20:00] Dave explains how everything changed after his coaching call with Scott. 
  • [26:30] Brand building is the way to future-proof your business. 
  • [29:30] Providing value before you make the ask. 
  • [43:00] How Dave launched a new product during the COVID-19 crisis. 
  • [49:00] What Dave is excited about regarding the future of his business. 
  • [54:00] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS825.mp3
Category:general -- posted at: 3:00am EDT

Don’t you hate it when you can’t figure out which way to approach a critical aspect of your business? What do you usually do to solve the issue? Do you gather advice from respected sources? If so, this episode is for you! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they share their insights on building an email list. The guys go through three tactics that sellers like you can use to build an email list and grow a following for your brand. Have pen and paper ready - you don’t want to miss a minute of this powerful episode! 

Email list building works!

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you get behind the idea of building an email list. Too often sellers spend too much of their time and energy focusing on channels they can’t control - email list building is different. By focusing on and relentlessly growing your email list, you will have direct access to your target market. To learn more about using email marketing as effectively as possible, make sure to listen to this episode of The Amazing Seller! 

Contest giveaways 

Have you tried using contest giveaways to build your email list and your brand’s following? What are you waiting for? Sure there will be some people who will sign up just to get the free thing you are providing but if you play your cards right - you’ll get the right people. It all comes down to what you are giving away - you can limit who signs up by niching down what prize you give away. To hear how Scott and Chris run their contest giveaways, make sure to listen to this episode of The Amazing Seller! 

Checklist and worksheet giveaway 

While a contest giveaway sounds good, you might not have the funds to get an attractive prize that will get people to sign up. What should you do if you want to get the right people to sign up but you don’t have a ton of resources? According to Scott and Chris, the answer to consider putting together a free resource like an ebook, checklist, or worksheet. If you provide something valuable, people will respond by giving your their email list - it really works! Learn more about using an asset like an ebook to attracting the right people by listening to this episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:45] Why email marketing is so powerful. 
  • [7:15] Yes, email list building is effective! 
  • [9:00] Contest giveaways. 
  • [20:00] Why it’s a good idea to study your competition. 
  • [21:45] Scott recaps all three tactics. 
  • [23:30] Need help getting started? 
  • [27:00] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS824.mp3
Category:general -- posted at: 3:00am EDT

What is the state of the ecommerce industry right now? Is it possible to launch a successful ecommerce business in 2020 or has the ship sailed? If you are wondering what it takes to start a brand or a new aspect of your business in 2020, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he introduces an extended session of Coffee Talk where he discussed what he would do if he had to start over in 2020. You’ll want to pay close attention to this episode - Scott has some helpful tips that you don’t want to miss! 

Attention is the new currency

Over the years, Scott has been doing his best to convince sellers like you to start focusing on attracting the right attention as you build your ecommerce business. If you create the right content, you’ll bring in the right attention to your brand - then you can use that attention to build a following. What are you doing right now to improve the attention that your brand attracts? Learn more about reaching your target market by listening to this informative episode of The Amazing Seller! 

Become known as a giver! 

Don’t you hate it when you feel like someone is trying really hard to sell you something? Getting “Sold” something makes you feel like a giant target for salespeople to hit. How do people feel when you try to sell them something from your brand? Are you giving them enough value before you make your ask? Years ago, Scott learned the critical value of focusing on providing value to people multiple times before you ask them to buy something. To hear more helpful tips like this one from Scott, make sure to tune in to this episode of The Amazing Seller! 

Video works wonders 

What is your strategy when it comes to leveraging videos to expand your brand? When was the last time your ecommerce brand posted a video on any of your channels? If you aren’t using videos right now to reach others and spread your message - you are missing out on a powerful tool! Go ahead and scan your Facebook newsfeed or your Twitter feed, what do you see? Videos! Make sure your brand doesn’t get left behind as others embrace the use of video marketing - listen to this epsode of The Amazing Seller to learn more! 

Don’t let fear hold you back! 

Let’s face it, a lot of people want to fire their boss and work for themselves but too many people are afraid to step out and trying something on their own. You’ve already decided that you are ready to step out and do something you’ve never done before. Don’t let fear come creeping back in and scare you away from taking action. To learn more about confronting your fear and stepping out on your own, make sure to listen to this episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:45] What Scott is up to these days. 
  • [7:45] How Scott would start an ecommerce business from scratch. 
  • [11:45] Why grabbing your target market’s attention is so important. 
  • [14:45] Provide value! 
  • [20:30] Every time you start a new brand, act like you are starting from scratch. 
  • [29:00] Planting seeds in your market. 
  • [34:00] Create content consistently. 
  • [35:30] Leverage videos to expand your reach. 
  • [43:00] Getting over your fear of being the face of your brand. 
  • [47:30] How to launch a book for your brand. 
  • [51:30] Why Scott loves talking about reaching new audiences. 
  • [57:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS823.mp3
Category:general -- posted at: 3:00am EDT

If you rely on or base much of your business model on Amazon’s Affiliate program, chances are you have a lot of questions! How will Amazon’s recent change impact your business? What are your options going forward? Here to cover these questions and a lot more are Scott and Chris! On this episode, the guys will cover the recent change with Amazon’s Affiliate program, how sellers like you should respond, key advice for future-proofing your business, and so much more. Make sure to have pen and paper ready - you don’t want to miss a minute of this episode! 

What are you waiting for? Diversify! 

The last thing you want your business to resemble is a Jenga tower - if the wrong piece gets removed - it all comes crashing down! How do you ensure that your ecommerce business doesn’t look like a failed game of Jenga with shelved block laying all over the floor? The answer is to future-proof your business by diversifying. For years, Scott has been a huge proponent of expanding your brand and keeping it independent from any singular channel. To learn what it takes to diversify your brand going forward - make sure to listen to this episode! 

Turning change into opportunity 

Let’s face it, most people hate change. Even if you don’t like it, keeping things the way they are is predictable! If you want to get anywhere in life or business, you’ve got to be willing to embrace change - good or bad. What if there was a way to shift your mindset to see change as an opportunity? In the past, Scott saw change as a challenge and even an adversary but he soon learned to look at it a little differently. What is your relationship like when it comes to change? Are you ready to make a plan or do you need some helpful advice? Tune into this episode of The Amazing Seller to learn more about this topic from Scott and Chris! 

Tools designed for you 

If you’ve been around the TAS community for very long, you know that Scott is passionate about equipping and encouraging sellers like you. While Scott can’t sit down for a coaching call for every TAS follower - he has created resources to help you learn the best path forward for brand building. Especially during these challenging times of isolation and uncertainty - it’s helpful to hear from a voice of clarity and expertise. You can learn more about the tools that Scott and his team have developed by listening to this episode and by visiting the links located in the resources section. 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Why Chris is the “Brains” behind TAS. 
  • [4:30] Scott and Chris go over the recent change with Amazon’s Associate program. 
  • [8:20] Make sure to diversify your brand! 
  • [14:20] Looking at change as an opportunity. 
  • [17:00] What sellers should do about their Amazon Associate account. 
  • [22:10] Scott and Chris share their thoughts on how to move forward. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS822.mp3
Category:general -- posted at: 11:13pm EDT

What would it mean for your business if you could become known as the “Go-to person” in your niche market? Is there a way to pivot the direction of your business and make a more practical approach? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with his guest, Michael Stelzner. 

Michael is the founder of Social Media Examiner, author of the books “Launch” and “Writing White Papers”, and the man behind Social Media Marketing World–the industry’s largest conference. He’s also the host of the Social Media Marketing podcast and founder of the Social Media Marketing Society. In his conversation with Scott, Michael brings his seasoned and knowledgeable approach to branding and content creation. If you are ready to really dig into how to create a thriving and successful business - don’t miss a minute of this powerful episode! 

From “I have to,” to “I want to.” 

Let’s face it, building a business from the ground up is not for the faint of heart! So much of building your business revolves around tasks that you have to complete or you’ll never get anywhere. At some point, you need to make the shift from doing what you “Have to do” to what you “Want to do.” Where are you in your journey? Are you still in the “Have to” phase? What will it take for you to get to the “I want to” phase? Tune into this episode of The Amazing Seller to hear more from Scott and Michael as they discuss this important topic! 

Content is KING

If you’ve been around the TAS community for very long you know that Scott is passionate about helping sellers like you understand that content is key to a successful ecommerce business in 2020. Don’t just take Scott’s word for it! Michael has his own success story with creating content that connectes with people. 

On this episode of The Amazing Seller, you’ll hear from Scott and Michael as they explain why content is king, how niche markets work, why you should model your business off this method, and so much more. Don’t just hope your ecommerce business with succeed, learn from helpful examples that actually worked! You’ll need pen and paper for this fascinating episode – don’t miss it! 

Telling your story with your brand. 

What is the story with your ecommerce brand? Are you giving people a reason to connect with you over your competitors? If you aren’t taking a storytelling approach with your brand you could be missing out on a huge opportunity! Too often Scott hears sellers say things like “I don’t have a story to tell.” That’s not true! 

Your journey and your approach will connect with people, just give it a chance. What do you have to lose? If you want to build a following that will sustain an ecommerce business, then give Scott and Michael’s method a chance to succeed. Learn more about building a business that connected with people and sustains that connection by listening to this episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:50] Scott welcomes his guest, Michael Stelzner. 
  • [3:15] Michael opens up about his career and how he got started in ecommerce. 
  • [9:00] What happened with Michael’s project, “The Journey?” 
  • [16:00] From “I have to,” to “I want to.” 
  • [18:40] Michael talks about his validation process. 
  • [25:00] The key to everything is content marketing. 
  • [31:30] Scott and Michael examine Pat Flynn’s SwitchPod. 
  • [35:30] Telling your story with your brand. 
  • [39:40] The value of authenticity. 
  • [41:30] How to connect with Michael. 
  • [46:20] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS821.mp3
Category:general -- posted at: 11:03pm EDT

If your brand won’t support a physical product then you are in big trouble, right? Not so fast! Years ago, the rule of thumb in the ecommerce world was to find a niche market and create products that market would buy - that’s still a good recipe, just not the only one for success. 

It’s time for another informative and engaging session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he explains how sellers like you can create a thriving business through digital products, affiliate programs, and more. You’ll want to pay close attention to this episode - have pen and paper handy! 

Make sure to diversity! 

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you expand your brand. One of the best ways to expand your brand is to set it up for success from the start. As you build your brand - consider how you can connect with others in the market and even leverage those relationships to expand your brand. Not sure where to start? Don’t worry - Scott has you covered! Tune into this episode of The Amazing Seller as Scott give key advice that can help you take your ecommerce brand to the next level of growth. 

Three helpful tips from Scott

Can you really build a successful ecommerce brand without Private Label Products? Long-time TAS followers know that Scott has been a huge proponent of private label products in the past and that’s not changing. Scott is simply advising sellers to think broader about how they can use their brand to make a profit. On this episode, Scott covered three helpful questions to ask yourself as you validate your target market. 

  1. Is the market buying products on Amazon or online? 
  2. Are there digital products being sold? 
  3. Are there ads being served to your market? 

To hear how sellers like you can really drill down and focus on your target market without relying exclusively on a private label product - make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:45] Answering a question from a TAS follower like you. 
  • [4:15] Affiliate programs and adding more revenue to your business. 
  • [7:30] Stop focusing on physical products exclusively - diversify! 
  • [10:20] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS820.mp3
Category:general -- posted at: 3:00am EDT

Are you tired of stressing out about the lack of traffic to your website? Are you looking for new and innovative ways to engage your target audience? If you are ready to put in the work - you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he discusses his three steps to finding keywords to rank your website quickly. Don’t leave something as important as website traffic up to guesswork - take advantage of Scott’s tried and tested approach. Make sure you have pen and paper ready for this episode - you are going to need it! 

Is website traffic really worth all the effort? 

As you build your ecommerce business, you’ve likely heard of the need to attract and direct website traffic. What does it look like to attract the right type of traffic? How much traffic is enough? To cut through all the complexity surrounding website traffic, Scott has compiled the results of several brands that he has started over the years. Going through this data, Scott will help sellers like you see the value of getting qualified and quality traffic coming to your website. Learn more about this critical topic from Scott by listening to this episode of The Amazing Seller! 

How is your email list? 

What is the status of your email list? Has it been a while since you’ve contacted them? Has your list gone cold? Are you struggling to build an email list in the right place? Don’t worry, you are not alone! Scott has been focusing a lot of time and energy into easy to use resources that will help you build an email list. Make sure to check out the resources section at the end of this post to learn more about building a robust email list!

Creating content 

Did you know that one of the best ways to attract traffic to your ecommerce brand and to your home base is by creating sharable content? It’s true! What type of sharable content could you develop that would make your brand stand out from the competition? Would your fans respond better to a YouTube video or an ebook? Try turning that question on your brand’s followers and see what they have to say! There are so many ways to break away from the rest of the pack and help your brand shine – you just need to do the hard work to find out what would work best. Listen to this valuable episode of The Amazing Seller as Scott gives some tips and insights that you can use to help your brand succeed! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:00] Why drive targeted traffic to your website? 
  • [4:40] What is a “Home base?” 
  • [7:00] Creating content buckets. 
  • [9:00] Answer common questions! 
  • [12:30] Drilling down with keyword research. 
  • [18:00] Just get started - the growth will come. 
  • [21:00] Writing an appealing and effective post. 
  • [25:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS819.mp3
Category:general -- posted at: 10:56pm EDT

Do you ever feel overwhelmed by the mountain of tasks that you need to tackle this week? How do you avoid feeling overwhelmed and actually get your tasks done? If you are sick of seeing your dreams go unrealized year after year - this is the episode for you! On this episode, you’ll hear from Scott as he shares his hard-earned advice and insights on what it takes to cut through all of the noise and focus on what really matters. You’ll need pen and paper ready for this powerful episode - don’t miss it! 

Dump your thoughts on paper 

 

One of the best ways that Scott has found to get all of the noise and distractions cleared out is by dumping all of his thoughts out on paper. While it may sound like a simple exercise, the truth is - it works! What do you have to lose by trying? It doesn’t take much, just grab some paper and a pen and sit down with your thoughts. Soon, things will start to fill up your paper - important things and unimportant things. Worry about sorting it all out later - at first, you just want to focus on getting the thoughts from your mind to the paper. Have you tried this exercise before? How did it go for you? 

Make a plan and stick to it

 

Let’s face it, there are a ton of people out there who are trying to start something from scratch - what makes you think you’ll succeed? While there are a ton of people out there with drive, very few budding leaders have a plan. If you don’t have a plan yet, what are you waiting for? No one is going to sit you down and hand you a blueprint for success - you’ve got to figure it out for yourself! To hear how Scott put his plans in place and succeeded over time, make sure to tune in to this episode of The Amazing Seller! 

Identify your priorities 

 

If you had to list out the top priorities for the week, could you? What about your top priorities for the day? While it may sound silly - try listing out your top priorities at the top of a page each day and watch what happens. There is something about the simple act of writing down what you plan to do and what you need to get done that simplifies everything. Kick complexity and chaos to the curb and learn what it takes to embrace a thoughtful and diligent approach. Listen to this episode of The Amazing Seller to learn more helpful tips and insights from Scott! 



OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

 

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:45] Do you feel distracted? You aren’t alone! 
  • [3:15] The value of getting your thoughts out on paper. 
  • [7:00] What are your big three? 
  • [12:00] The challenge of working for yourself. 
  • [14:00] Be intentional with your time. 
  • [18:00] Never start your day answering emails. 
  • [20:00] Closing thoughts from Scott. 

 

RESOURCES MENTIONED IN THIS EPISODE

 

Direct download: TAS818.mp3
Category:general -- posted at: 3:00am EDT

What if there was a way for you to make money without sourcing a product for your brand just yet? Does that sound too good to be true? It’s not! By using programs like Amazon’s Affiliate Marketing program, sellers like you can leverage your email list and home base to publish content about other products. On this episode of The Amazing Seller, you’ll hear from Scott as he explains how to use Amazon’s affiliate marketing program to your advantage. This is a helpful episode - you don’t want to miss a minute! 

Don’t overcomplicate it!

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you see the value in creating content for your niche market. Have you started creating content yet? What are you waiting for? It may sound intimidating and scary, but it doesn’t have to be! Just start creating content like product reviews, or comparisons, or helpful tips for others in your niche. What do you have to lose? Sure, your first videos or blog posts won’t be completely polished and professional, but that’s OK. There is always room to grow and improve, but you’ve got to put yourself out there! Tune into this informative of The Amazing Seller to learn more about this crucial topic from Scott! 

Building an email list

If you had a sure-fire way to communicate with your customer base, roll out new promotions to spike your sales, and test new product ideas, would you jump on board? Of course, you would! So how’s your email list strategy working out? On this episode of The Amazing Seller, Scott and makes the case for leveraging a well thought out email list plan to build your business. While it’s not always perfect and there can be issues along the way, building an email list has proven time and time again to be one of the best ways to connect with your customers and drive sales. Hear more on this topic from Scott by listening to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] What are the best practices for affiliate marketing? 
  • [5:15] Comparing products. 
  • [9:00] How to make money using the Amazon Associate program. 
  • [11:15] Making the most of your social media channels. 
  • [12:15] Scott recaps his best practices for affiliate marketing and Amazon. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS817.mp3
Category:general -- posted at: 3:00am EDT

 

What would it mean for your business if you were able to increase your current website traffic by 235%? Does that sound too good to be true? It’s not! While these numbers aren’t easy to achieve, they aren’t impossible. On this episode of The Amazing Seller, you’ll hear from Scott as he gives an update on a case study he has been conducting. Sharing his unique approach, Scott wants more sellers like you equipped to go out there and succeed. Make sure to have pen and paper ready for this powerful episode - you don’t want to miss it! 

Traffic is KEY

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you make the shift to attracting traffic with content creation. Will all the work to attract traffic really pay off? Is it even possible for new sellers to bring in such a huge following to sustain a brand? If you are ready to put in the time, Scott has the roadmap that will help you get your business in the best position for long-term success. Pay close attention as you listen to this engaging episode of The Amazing Seller!

Scott’s tried and tested approach

While results may vary - Scott is convinced that the approach he has developed will show upward movement for sellers like you. Scott doesn’t just develop his plans and processes in a vacuum, he puts it to the test before he brings it to his TAS audience. Here is Scott tested approach that increased website traffic by 235% in 30 days. 

  1. Know your market
  2. Create content. 
  3. Use Pinterest. 
  4. Build an email list. 
  5. Start monetizing after you hit 10k - don’t do it too early. 
  6. Stay the course. 

To hear Scott break down his approach step by step, make sure you take the time to listen to this episode of The Amazing Seller - you’ll be glad you did! 

Be patient!

Let’s face it, waiting for something to grow over time is not easy! The old saying rings true, “A watched pot never boils.” The more you build up anticipation and unrealistic hope for your business to shatter expectations, the more you will be disappointed. Remember, building a thriving ecommerce business is a marathon, not a sprint. Don’t worry, your business will get there - you can’t expect success overnight! Learn more about the need for patience and much more by listening to this episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:45] Attracting the right traffic. 
  • [7:45] Creating content trees. 
  • [11:45] Content buckers. 
  • [14:00] Scott talks about using Pinterest to plan out your content. 
  • [18:00] Be patient - growth takes time! 
  • [19:30] Scott recaps his approach. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS816.mp3
Category:general -- posted at: 3:00am EDT

How has the COVID-19 situation impacted your business? Has it derailed your plans for 2020 and put your business in a state of chaos? What if there was a way to plan and prepare your business to endure this situation and come out the other end thriving? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Jeff to sit down and discuss how sellers like you can prepare your business for this difficult time we are in. You’ll want to have pen and paper close by for this powerful episode! 

Everything is up in the air 

Let’s face it, everyone is scared and no one knows how this COVID situation will all shake out in the end. Why not face your fears and assess the situation? Just because someone grabbed the snowglobe of life and turned it upside down - it doesn’t mean that you can’t hunker down and figure out your next step. If you feel like you are out of control - you are in good company! While we don’t have the power to change the situation, we can change our approach. Tune into this episode of The Amazing Seller to learn how Scott is preparing to endure this challenging time, you don’t want to miss it. 

Put plans in place! 

While you have all of this extra time at home or just freed up time due to limited public outings, why not put this time to work for your business? Take this opportunity to study your competition and do some deep dives into what makes your target market tick. Where do you need to get started today? To get some detailed plans to help you succeed, listen to Scott and Jeff’s seasoned advice on this detailed episode of The Amazing Seller! 

Don’t let fear win! 

If you’ve been around the TAS community for very long, you know that Scott is dedicated to helping sellers like you succeed in the ecommerce industry. Over the years, Scott has built a reputation on his ability to cut through all the complexity out there and deliver clear advice that actually works. Scott won’t sell you on some get quick rich scheme and he won’t have guests that do that either! Rather than play on your fears and worries about this anxious time - Scott wants to give you tools that will help you. Use this time to put fear in its place - it’s time for you to get back in the driver’s seat. Learn more about tackling fear and moving forward with a plan for success by listening to this episode of The Amazing Seller featuring Scott and his guest, Jeff! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Jeff joins Scott on the podcast. 
  • [5:45] How is the COVID-19 virus impacting the marketplace? 
  • [7:15] Jeff explains how he got started in the ecommerce industry. 
  • [15:30] Why you need a third-party warehouse connection. 
  • [20:00] Is it a good idea to do Fulfilled by Merchant? 
  • [23:00] What should you do if you are dependent on China for supplies? 
  • [27:00] Should you still launch a product right now? 
  • [30:00] Raising your product prices. 
  • [35:00] Why it’s a good idea to diversify your brand. 
  • [37:45] How to connect with Jeff and his services. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS815.mp3
Category:general -- posted at: 11:57pm EDT

How is your ecommerce business coming along? Are you right in the middle of building your business or are you just getting started? Wherever you are in your journey - you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he addresses a common question from TAS followers like you - can I start a business with ZERO money down? Scott’s short answer is, yes! Tune into this episode to hear more about getting starting and making the most of your ecommerce business - you don’t want to miss it! 

Yes, you can get started with nothing 

Too often business leaders get so fixated on the idea of coming out of the gate swinging with a fully developed brand. Even though you don’t have everything figured out with a game plan for the next 12 months - it doesn’t mean you can’t take action and get the ball rolling today. Why not start identifying your target market? Why not start creating content that your market can engage with? It doesn’t cost you any money to start writing blog posts and creating videos! To hear how Scott would start an ecommerce business with no money down today, make sure to listen to this informative episode of The Amazing Seller! 

Do your research!

Did you know that one of the best ways to start an ecommerce business is by studying the marketplace? It’s true! Too much talk has been dedicated to people who seem to make something out of nothing - but that’s not how most businesses start! If you take the time to do your research and understand what the market wants and what it will react favorably toward - that’s a recipe for success. Learn more about doing your own research to put your business in the best position for success by listening to this episode of The Amazing Seller! 

Build an email list and keep it warm 

Do you have an email list started for your brand yet? What are you waiting for? Time and time again, Scott has found that building an email list and keeping list subscribers engaged is one of the most important things you can do for your small business. Why not take advantage of the opportunity to have a line of communication with people who want to support your business and see you succeed? Learn from Scott’s expert perspective as an email list builder and so much more by tuning into this episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Can you start an online business with no money? 
  • [4:45] Manage your expectations!
  • [6:15] Choose the right market. 
  • [8:15] Content will bring your money. 
  • [10:15] Build an email list! 
  • [13:00] Commit and stay consistent. 
  • [16:00] Scott recaps how sellers like you can get started. 
  • [17:45] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS814.mp3
Category:general -- posted at: 9:16pm EDT

Direct download: TAS813.m4a
Category:general -- posted at: 8:38am EDT

Are you seeing the type of results that you had expected with your ecommerce business? What is going to do to set your brand apart from everyone else in the marketplace? On this episode of The Amazing Seller, you’ll hear from Scott as he takes his seasoned perspective and examines how a niche website gets over 470,00 visitors each month. Scott also explains how sellers like you can leverage traffic and content to bring in a profit for your business. Have pen and paper ready - you don’t want to miss a minute of this engaging episode! 

Have you validated your market? 

Do you ever feel like you are spinning your wheels when it comes to getting ahead in your particular corner of the market? What are you doing to make yourself stand out from all the other leaders vying for your audience’s attention? One of the primary reasons many ecommerce sellers run into early challenges with their brand is due to an inadequate validation process. Don’t let what happens to so many ecommerce sellers happen to you! Follow Scott’s vital advice by listing to this episode of The Amazing Seller! 

Content that connects

When was the last time you read a really compelling piece of content on the internet? Try taking a minute and breaking down what made that content stand out in your mind. Did it answer a question you found yourself asking? Did it touch on a topic you are especially interested in? If you want to make your brand stand out in the minds of people in your market - do the hard work of making content that they’ll find helpful and relevant. Discover more helpful tips about content creation and so much more by listening to this episode of The Amazing Seller!

Do your research!

Let’s face it, most sellers don’t have time to scope out and do a deep dive on all their competitors. Knowing and understanding how just one or two of your top competitors operate would be valuable information to have. Scott has a great way of taking a look at how businesses have operated over several years of operation. Why not take some time and look a little bit closer at your competition? You can hear more about taking a trip through the Wayback Machine and so much more by listening to this episode of The Amazing Seller. 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Brand Creator’s Academy. 
  • [4:20] Validating a target market according to Scott. 
  • [11:00] Leveraging old content. 
  • [14:30] Making the most of your social media posts. 
  • [17:45] Do you have digital products that will support your brand? 
  • [19:30] Taking a look back. 
  • [23:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS812.mp3
Category:general -- posted at: 3:00am EDT

Are you ready to take on the weekend and do the work necessary to help your ecommerce business grow? What are your top priorities as you build your business? If you want some solid advice from an experienced source, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he explains how sellers like you can build a thriving ecommerce business based on niche markets that include hobbies and other sectors of the market. Have pen and paper ready, you are going to need it for this informative episode!

Is brand building just for hobbies? 

While building a brand around a hobby might be an easy and low hanging fruit option for many sellers there are those who want to build a brand that is not based on hobbies. Is that even possible? Yes! You don’t have to build your ecommerce business around hobbies - it’s just a helpful starting point. If you can leverage something you know and love to grow a business, why not give it a try? Some people want to keep work and personal life separate, that’s fine - there are still plenty of opportunities in the marketplace. Tune into this episode of The Amazing Seller to learn more about this topic from Scott - you don’t want to miss it! 

Helpful examples from non-hobby niches 

If you are wondering how to build an ecommerce business in a non-hobby niche, Scott’s got you covered! Taking on a question from one of his Brand Creator Academy attendees, Scott compiled a list of four examples from leaders who successfully built their business on non-hobbies. 

  1. In-ground pool repair and help. 
  2. Health and wellness - not a hobby but something many people care about! 
  3. Providing digital products to help people prep for tests, licenses, and exams. 
  4. Bulletproof coffee and bio-hacking. 

To hear Scott expand on how each of these non-hobby niches has helped leaders build successful and thriving businesses, make sure to listen to this engaging episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Validating your target market. 
  • [12:30] Why you need to know what your market is looking for. 
  • [14:30] Creating digital products for your market. 
  • [16:45] Expanding your brand and serving your niche market. 
  • [19:40] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS811.mp3
Category:general -- posted at: 11:55pm EDT

Is your ecommerce brand bringing in enough traffic to keep your business running? Wouldn’t it be great if there was a way to boost traffic and your sales without spending thousands of dollars? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over the results of a recent case study from a seller like you. If you are ready to put in the work required to see actual change occur in your business, you’ve come to the right place! Have pen and paper ready - you are going to need it!

What does it look like to build out your brand? 

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build out your brand. What does it look like to build out your brand in 2020? According to Scott, it all comes down to driving traffic to your home base or website - from there, Scott suggests investing time and energy into growing assets like your YouTube channel. To hear Scott expand on what it looks like you build your brand in 2020 and so much more, make sure to listen to this episode of The Amazing Seller!

What are you waiting for - build an email list! 

What is the status of your email list? Has it been a while since you’ve contacted them? Has your list gone cold? Are you struggling to build an email list in the right place? Don’t worry, you are not alone! Scott has been focusing a lot of time and energy into easy to use resources that will help you build an email list. Make sure to check out the resources section at the end of this post to learn more about building a robust email list!

Steps you can take 

Would you like to know exactly what it takes to increase product sales by 73% and add 9,366 email subscribers for your brand? Reviewing some data from a TAS follower, Scott was able to identify these areas that will help sellers like you succeed in 2020 and beyond. 

  • Know your market and what they want. 
  • Present a lead magnet with a landing page for your followers to enter. 
  • Use Facebook Ads.
  • Give them more ways to enter. 
  • Follow up with your contest participants and give them a discount or some other value. 

Where do you need to start today? What are you waiting for? Put a date on your tasks and make them happen! To learn more about accomplishing your goals and so much more, make sure to listen to this episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] What does it look like to “Build out your brand?” 
  • [4:30] The advantage that building an email list gives you. 
  • [6:45] Scott sets the scene and explains the backstory of the case study. 
  • [8:30] Lead magnets and giveaways. 
  • [12:00] Encouraging your fans to share your content. 
  • [13:45] Scott recaps the steps you can take for similar results. 
  • [15:30] Is it really worth it?
  • [19:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS810.mp3
Category:general -- posted at: 3:00am EDT

Could your brand use a simple and reproducible strategy to bring people to your website at the drop of a hat? If you want a method that you can imitate in order to find similar success, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he shares a few examples of how he has attracted traffic, maintained his email list of over 35k, what it takes to bring people in, and so much more. Have pen and paper ready, you don’t want to miss a minute of this fascinating episode! 

Build your home base! 

Have you built your home base for your brand yet? What are you waiting for? Too many sellers who want to get ahead and give their business the best chance to succeed, fail to build a home base to direct their followers too. When you first get started, your home base doesn’t need to be extravagant and perfect, just make it simple and easy to use! To learn more about leveraging your home base to your full advantage, make sure to listen to this episode of The Amazing Seller! 

Tools made for you

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you succeed. Where else can you go to get a solid option that you can trust? Staying true to his mission, Scott has put together several resources to help ecomerce sellers get their brand started and standing on a solid foundation. What are you waiting for? Check out just a small sampling of the helpful resources that Scott has to offer by checking out the resources section at the end of this post. 

Scott’s special tip 

When you send out an email to your follower, are you making sure to follow up with the folks who didn’t read your first email? Why not circle back and try sending the same message but with a different subject line just to those who didn’t open the first email? When someone doesn’t respond to what you are doing, try saying it a different way! To hear more about this tip and the email that Scott wrote that got over 500 people to visit his site, make sure to listen to this episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:15] Tools made for sellers like you. 
  • [5:00] Why you need a home base. 
  • [6:30] Scott shares how one of his brands built an email list of 35k. 
  • [9:30] Writing an email that sends over 500 people to your site. 
  • [14:20] Re-targeting unopened emails. 
  • [16:20] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS809.mp3
Category:general -- posted at: 3:00am EDT

How are you holding up during this wild time we find ourselves in with the Novel Coronavirus Outbreak (COVID-19)? Are you largely unaffected or are you in a more hard-hit area of the country? Taking a rare pause from his usual Friday Ask Scott Sessions, Scott decided to take some time to explain how sellers like you can make the most of this time. Believe it or not, there are things you could be doing right now to set your business apart from all the rest. Tune into this episode of The Amazing Seller to learn more! 

Making the most out of a bad situation

Are you naturally more of an optimist or a pessimist? To put it plainly, are you a glass half full or glass half empty type of a person? Whichever comes naturally to you, if you want to make the most of a bad situation, you need to look for the positive. Looking for the positive doesn’t mean ignoring the facts and pretending you live in a different reality - it’s not letting those facts keep you down in the dumps. To learn more about making the most out of a bad situation, make sure to catch this episode of The Amazing Seller - you don’t want to miss it! 

7 ways to grow and maintain during tough times 

Let’s face it, sometimes there are moments in life when you just need a good checklist. To help clear through all of the noise and confusion out there, Scott decided to put together a helpful list of things you can do right now to put your business in a position to succeed. 

  1. Don’t panic. Take a deep breath, make sure you and your family are safe. 
  2. Focus on what you can control. Don’t worry about what you can’t control. 
  3. Build online assets. Work on your home base or digital products. 
  4. Build an email list. Don’t let your list grow cold!
  5. Connect with your market. Shot some videos or host a Facebook Live. 
  6. Don’t stop sending offers to your email list. Deliver value and a soft offer. 
  7. Identify problem areas in your life and business. 

What are you going to work on to get your business through this crisis? Do you have a list you’ve already started on? Make sure to stay connected to the TAS community as Scott continues to offer helpful resources like this list! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:40] How to be proactive in a bad situation. 
  • [3:00] Think of this as a wake-up call! 
  • [6:50] Don’t panic. 
  • [9:00] Build online assets. 
  • [13:00] Staying connected to your followers. 
  • [18:00] Don’t stop sending offers. 
  • [20:30] Identify problem areas in your life and business. 
  • [23:00] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS808.mp3
Category:general -- posted at: 3:00am EDT

What is your plan to grow your business and build a brand that will last? Do you find yourself struggling to find the funds to get things off of the ground? If so, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he shares five ways that sellers like you can bring in over $1,000 a month. Don’t worry, this isn’t some get rich quick scheme! Scott only brings you tools and tips that actually work - no gimmicks. What are you waiting for? Have pen and paper ready as you listen to this helpful episode - you don’t want to miss it! 

Flip a product 

One of the best ways for eager entrepreneurs to get started is by holding a garage sale. Yes, seriously! While it might sound crazy, the truth is, there could be a couple of hundred or even a couple of thousand dollars in unused items sitting in your basement or garage. Why not take a look at what you don’t need anymore and post it for sale on Ebay, what do you have to lose? To hear how this approach helped Scott get his business off of the ground, make sure to listen to this episode of The Amazing Seller! 

Retail arbitrage 

Have you ever heard of the term, retail arbitrage? It’s basically the strategy of finding items for sale or below retail value and then posting them online for a profit. You can do this in big ways or small ways - the best way to get started is by looking at the clearance section at your favorite retail store. While Scott doesn’t encourage this practice for a long term strategy, it can be helpful as you raise the funds to start your brand. Learn more from Scott about retail arbitrage and so much more by listening to this episode of The Amazing Seller!

Create a small digital product or charge people for your expertise 

Did you know that someone out there will pay you money to create something or share your knowledge on a specific subject? It’s true! From Etsy and Ebay to Udemy - more and more platforms are popping up online that connect people to artists and experts. If you want to build up some extra cash while you start your business, why not consider selling a digital product or your expertise? If you aren’t sure what you might be able to offer, listen to this episode of The Amazing Seller as Scott shares some helpful examples. 

Monetize traffic you already have 

Do you already own a blog or website? What about a YouTube channel, Instagram channel, or an email list? If your answer is yes, you have an asset you can leverage to make more money. While you likely won’t get rich off of turning on ads on your website or blog, you can certainly earn some extra income for your growing business. You don’t have to guess what this step in the process might look like, Scott has a whole strategy! Make sure to check out the link to brand creators located in the resources section at the end of this post. 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Build your business with a side income. 
  • [4:30] Flip a product. 
  • [11:15] Try retail arbitrage. 
  • [13:00] Create a small digital product to sell. 
  • [16:45] Charge people for your expertise. 
  • [20:30] Monetize traffic you already have. 
  • [24:00] Scott recaps all five ways to make a side income. 
  • [27:45] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS807.mp3
Category:general -- posted at: 1:48am EDT

Did you know that one of the best ways to avoid mistakes is to learn from the mistakes and failures of others? Don’t fall into the same avoidable traps that other small businesses have faced over the years! On this episode of The Amazing Seller, you’ll hear from Scott as he goes through nine reasons small online businesses fail. In his signature style, Scott also shares some helpful examples that sellers like you can relate to - have pen and paper ready, you don’t want to miss a minute of this informative episode 

Freedom!

Do you remember that scene from Braveheart with Mel Gibson? With his face painted in war color blue, the hero shouts the one-word rally cry, “Freedom!” While their battle was against a terrible and oppressive government - many feel that way about the traditional workplace today! 

For many small business owners, that scene resonates because freedom is the main reason many go into business for themselves. How do you make sure your newly found freedom doesn’t become some money pit that you never recover from? Tune into this episode of The Amazing Seller as Scott shares his expert insights that will put you on the path to success. 

9 Reasons Small Online Businesses Fail 

Have you heard that saying, “Those who don’t study history are doomed to repeat it?” Don’t fall for obvious mistakes that you can easily avoid by learning from others! If you’ve been around the TAS community for very long, you know that Scott is a naturally curious guy. Following his curiosity, Scott found some helpful information from Small Biz Trends featuring nine reasons small online businesses fail. Avoid these mistakes! 

  1. Failing to know your market. 
  2. Running out of cash to run the business. 
  3. Don’t hire someone just because - hire the right people! 
  4. Let the competition grow unchallenged and unnoticed. 
  5. Pricing and cost issues. Know your price point and margins. 
  6. Create a product that is not user friendly. 
  7. Create a product without a business model. 
  8. Practice poor marketing. 
  9. Low-quality customer service. 

Is your business in danger of committing any of these deadly business mistakes? Which ones do you need to look out for? Tune into this episode of The Amazing Seller to hear Scott expand on this list and so much more! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Creating freedom and working for yourself. 
  • [4:40] Scott shares a story about a couple who built a business and sold it. 
  • [10:00] 9 Reasons small online businesses fail. 
  • [16:15] Keep an eye on your competition! 
  • [19:30] Don’t create a product dependent business! 
  • [23:00] Scott recaps all 9 reasons small online businesses fail. 
  • [25:30] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS806.mp3
Category:general -- posted at: 3:00am EDT

Are you fired up and ready to charge into the weekend with a sense of direction and purpose? What do you need to focus on in this phase of your business? If you are looking for help that will get you headed in the right direction - you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he explains how to make the right ethical decisions, what it takes to stay in Amazon’s TOS when it comes to insert cards, and so much more. You’ll want to pay close attention to this powerful episode - don’t miss it! 

What is your goal? 

Wouldn’t it be great to have a ton of people on social media sharing pictures of your product? One of the best ways to get your product featured is by growing your brand’s following. If you want to build your brand while selling your product on Amazon, you also need to honor their Terms of Service (TOS). When you consider sending insert cards to your customers, you need to make sure you aren’t directing them away from Amazon and directly to your store. Amazon wants to see sellers provide value and assistance to the buyer - so deliver! To hear more about growing your brand’s following, make sure to listen to this episode. 

Making the right choice 

How do you judge between what’s right and what’s wrong and the good from the bad? Some people follow their faith, other’s are more focused on making the most of their life, whatever you believe, you need to have a moral center that will help you make difficult decisions. One helpful tool to get a gauge on what is the right choice to make is to ask yourself, “Does this pass the mom test?” Would the decision that you are going to make be ok with your mother? Let’s face it, we all want to make our mother’s proud - why not run your business the same way? To hear more helpful insights like this one from Scott, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Question: Is it ok to ask buyers to post pictures of their product on social media via insert cards? 
  • [9:10] How to make the most of an insert card. 
  • [12:00] Closing thoughts. 

LINKS MENTIONED IN THIS EPISODE

Direct download: TAS805.mp3
Category:general -- posted at: 3:00am EDT

Wouldn’t it be nice if you had more traffic coming to your website than you know what to do with? It sounds like a great problem to have! While it might sound impossible, there is a way to boost your numbers and get more people connected to your brand. On this episode of The Amazing Seller, you’ll hear from Scott as he walks through his new brand, the traffic numbers they’ve been able to attract, what he plans to do with his increased traffic, and much more. Make sure to have pen and paper handy for this powerful episode - you don’t want to miss it! 

A tried and tested approach 

If you’ve been around the TAS community for very long, you know that Scott is a passionate and fired up guy. What really fires Scott up more than anything else is sharing helpful tips and insights that empower sellers like you to succeed. Avoiding the shiny and sexy approach that many ecommerce gurus adopt, Scott would rather establish a relationship and help people in a more meaningful and intentional way. Don’t leave it all up to guesswork or take the advice from some random guy who shot a video in front of a Ferrari - tune into this episode of The Amazing Seller to hear from Scott! 

Scott’s five tips to increase traffic to your site 

Scott doesn’t want to see sellers like you scrounge around the internet cobbling together an approach from five different experts. Why not take some time and adopt Scott’s method, what do you have to lose? Scott has seen real results and wants to share what he’s learned with serious and committed sellers like you. 

  1. Identify your market and figure out what content your m
  2. Post-question-based content. 
  3. Build an email list. 
  4. Send weekly emails. 
  5. Focus on writing more posts and then repeat all previous steps. 

To get a full breakdown of Scott’s approach and so much more, make sure to listen to this episode of the Amazing Seller! 

Be patient, play the long game!

Did you know that by following Scott’s tried and tested approach, you could be rolling in the MILLIONS next year? NO! While Scott is quick to point out that anything is possible, the truth is, he is not out to sell you a get rich quick scheme. If you want to succeed in the ecommerce industry in 2020, you’ve got to be willing to put in the hard work and time needed to succeed. Are you ready to ditch the shortcuts and less than ethical business practices? If yes, listen to this episode of The Amazing Seller to learn more from Scott! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:15] The story behind Scott’s impressive results in his new brand. 
  • [9:00] Scott reveals the numbers and traffic for his new brand. 
  • [19:30] Scott’s five steps to increase traffic to your content site. 
  • [22:15] Be patient, growth will come. Play the long game! 
  • [26:00] Scott recaps his approach and offers some closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS804.mp3
Category:general -- posted at: 3:00am EDT

What is the state of your ecommerce business? Are you excited about the possibilities or are you worried about your future? Scott is here to help you peel back all the complexity and get to the heart of what makes a business succeed. On this episode of The Amazing Seller, Scott walks through a recent Mastershop he held with two business leaders at his new lake house. From obvious changes to ones that you might not have thought about before, you’ll want to have pen and paper handy for this powerful episode - don’t miss it! 

Scott’s Five Takeaways 

Did you know that one of the best ways to set your brand up for success is by learning from other business leaders who learned and adapted their approach along the way. You don’t have to make the same mistakes and face the same challenges that other sellers faced - learn how to set your ecommerce business up for success by listening to this engaging episode with Scott. After spending time with ecommerce sellers like you, Scott had several takeaways that he belives will help business leaders like you. 

  1. Big numbers don’t mean big success. 
  2. Keep your businesses separate! 
  3. Have clean financial books. 
  4. Focus on diversifying revenue and product streams. 
  5. Get a patent. 

Where are you on your journey? What do you need to start working on today? Hear Scott expand on each of these takeaways and so much more helpful information by listening to this episode of The Amazing Seller!

Focus on the basics! 

If you’ve been around the TAS community for very long, you know that Scott is a fan of simple and easy. Too many business leaders get caught up in the weeds and fail to seek through all the challenges to focus on what really matters. Don’t let overwhelm and worry rob you of your success and joy as you build your ecommerce business. Find out how Scott was able to keep his eye on the prize and make his dreams a reality by listeing to this inspiring episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:15] Why Scott loves helping sellers unlock the growth of their brand. 
  • [9:00] Diversification makes your brand more profitable. 
  • [11:50] Make sure you have clean financial books. 
  • [15:00] Get a patent for your product! 
  • [16:30] Focus on the basics. 
  • [18:00] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS803.mp3
Category:general -- posted at: 12:24am EDT

How are your plans for the weekend shaping up? Are you ready to get some much-needed rest from the workweek or are you utilizing the weekend to get your business off of the ground? Wherever you are on your journey so far, it’s always helpful to get an outside perspective. It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares some tips and examples from Facebook marketing success stories. Make sure to have pen and paper ready, you’ll need it for this informative episode! 

An example you can use to drive traffic!

If you’ve been around the TAS community for very long, you know that Scott likes to break things down so everyone who listens to him can understand the information. Drawing from his success engaging with new communities on social media, Scott wanted to share a helpful example that sellers like you can follow to drive traffic on your social media channel. 

  1. Have your target audience create content for you! Ask them. 
  2. Engage with your audience - ask them questions, reply to their comments! 
  3. Drive people from your email list to your Facebook Page. 
  4. Spotlight your community - they want to be recognized. 

Are you ready to see how your social media community will respond? What steps are you going to take to start engaging with your target audience? To hear Scott expand on this example and so much more, make sure to listen to this episode of The Amazing Seller!

Build on what works

Never one to take success for granted, Scott wants sellers like you to consider throwing some fuel into the fire even when it’s roaring hot. If something is giving you good results, keep directing resources to there! Putting the pedal to the metal, Scott has a great way to build on the success of his social media engagement effort. 

  1. Do the same effort, once a month. 
  2. Choose the top three pictures from your post and repost them. 
  3. Have your community vote for the winner and then give away a free item.
  4. Announce the winner on your Facebook Page. 
  5. Rinse and repeat. 

One of the best things about connecting with a robust community like TAS is the wonderful assets and tools that are readily available. Tune into this episode of The Amazing Seller to hear more from Scott as he goes into further detail about engaging with your followers on social media! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:40] Channels will change, that’s ok. 
  • [7:00] Scott’s Facebook engagement tip. 
  • [10:00] To get more reach you need more engagement. 
  • [11:30] A helpful social media engagement example. 
  • [15:20] Scott’s five-step Facebook marketing strategy. 
  • [18:30] Recapping the episode and closing thoughts.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS802.mp3
Category:general -- posted at: 3:00am EDT

Are you concerned about the ecommerce industry and what the future might hold for sellers like you? If you aren’t sure where you should focus your business efforts going forward, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he takes time to walk through the good and the bad of selling on Amazon in 2020. If you are considering making any changes to your business, make sure to take time and listen to this informative episode of The Amazing Seller! 

Make sure to diversify your brand! 

How would you respond if you woke up one morning to find that your Amazon account was closed down? Would you be devastated or would you quickly spring to action and start putting your plan B into effect? For too many ecommerce sellers, failure is just one bad email from Amazon away. What if there was a way to future-proof your business and set yourself up for long-term growth? Tune into this episode of The Amazing Seller to hear more about how sellers like you can chart the best course for success!

Why it’s a good idea to sell on Amazon 

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you cut through all the complexity and find out how to make money selling products online. In 2020, is it still a good idea to sell products on Amazon? Is it profitable? According to Scott, the answer is, it depends :) 

There are a ton of helpful advantages that you get just by using a massive platform like Amazon. From converting shoppers to buyers, streamlining the buying experience, and obsessing about the customer there are several ways Amazon makes life easier for sellers. To hear Scott expand on this topic and more, make sure to listen to this powerful episode of The Amazing Seller!

The challenges of selling on Amazon 

Why take your product somewhere else instead of doubling down and tightening the margins to stay competitive on a massive ecommerce platform like Amazon? Is it even possible to sell products successfully while avoiding Amazon? If you are worried about putting all of your eggs in the Amazon basket, this is the episode for you! 

While it can make life so much easier selling on Amazon, the truth is, you are only really doing Amazon the favor. What incentive does Amazon have for helping sellers like you succeed? If you want to succeed, you have to do it on your own! Don’t get lulled into a false sense of security just because your product is selling well on Amazon. To learn more about protecting your business, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] How secure is your business? Scott shares several examples
  • [11:45] The good news about Amazon. 
  • [16:00] The bad news about selling on Amazon. 
  • [26:00] Scott recaps the good and bad of selling on Amazon in 2020. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS801.mp3
Category:general -- posted at: 3:00am EDT

This is it - episode #800!! 

Through all the ups and downs, you’ve journeyed with Scott to (or you just joined us for) another milestone in the life of The Amazing Seller! To mark this special occasion, Scott is taking a moment to take a look back at the journey so far. On this episode, you’ll hear Scott as he explains how he went from the Amazon guy to brand building coach, speaker, and author! 

It’s worth it after all of the hard work it takes to reach a milestone to reflect on what worked, what didn’t, and what the plan is going forward. Pay close attention, you don’t want to miss a minute of this powerful and celebratory episode! 

KISS

Have you heard of that old saying, KISS? It stands for Keep It Simple Stupid. 

While that saying doesn’t’ sound very nice, it does cut to the heart of what Scott is trying to do with the TAS brand. For too long, Scott saw sellers like you get really excited about the prospect of becoming their own bosses and starting their own businesses only to have their hopes dashed when they saw how complicated it would be. Following his passion to help average people like him, Scott started TAS to take people on a journey as he started a brand selling products on Amazon. Before long, TAS took off and has since produced workshops, meetups, live events, and so much more. Unfortunately, with growth complexity often comes around to tag along. 

Getting down to what really matters

TAS soon went through a growth phase, offering solution after solution by meeting the needs of the growing seller community. While Scott loved helping sellers improve their businesses with the podcast and other tools, what he really enjoyed was getting to know people and helping them up close. While he never thought he would ever host a conference, Scott did just that in 2019 with the Brand Accelerator Live event. Scratching this itch also involved writing a book, “The Take Action Effect” and launching a new program to help brand creators. 

Five helpful tips from Scott

As you can tell, Scott’s been on quite the journey over the years. Keeping with the spirit of The Amazing Seller and all the wonderful tools he’s developed over the years, Scott also wanted to give you five helpful tips he learned that will help you succeed. 

  1. Figure out your “Why” - what is it that keeps you motivated in life and business? 
  2. Be open to adapt and change. Don’t be afraid to make a pivot!
  3. Don’t compare yourself to others! 
  4. The core principles of building a business don’t change. 
  5. Keep things simple and always remember you “Why!”

There you have it! After all of these years and all these 800 episodes of value Scott wanted to take a good look back in the rearview mirror. He’s not going anywhere anytime soon and neither should you! There are a ton of more helpful episodes and resources just around the corner. Learn more about Scott’s journey over the years by listening to this inspiring episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Celebrating a milestone and making an impact.
  • [12:00] Getting known as the “Amazon guy.” 
  • [16:00] Monetizing the brand and shifting toward branding building. 
  • [25:10] Creating Brand Accelerator Live. 
  • [28:15] Simplifying the TAS Brand. 
  • [31:30] Revisiting the “Why.” 
  • [33:40] Scott shares five helpful lessons he has learned over the years. 
  • [38:30] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS800.mp3
Category:general -- posted at: 2:12am EDT

Where is your ecommerce business headed? Are you going in the right direction and achieving all of the goals you had set? Do you need a little push in the right direction? Don’t worry! Scott is here to help answer questions from sellers like you - it’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he explains why traffic is the new currency, how to use a helpful ninja tip, as he answers a question from a TAS follower like you, and much more. You’ll want to pay close attention to this helpful episode! 

Send traffic to Amazon or no? 

As you build your brand and watch the traffic take off, you might be tempted to consider redirecting any external traffic back to your website, but is that a good idea? According to Scott, the answer is, it depends :) 

If you want to make your life a little easier, it is a good idea to have Amazon fulfill your orders. At the end of the day, it all depends on your goal. Do you want to pay a little extra to have Amazon take care of fulfillment or do you want to squeeze every last bit of profit so you can increase your margins? Tune into this episode of The Amazing Seller to hear Scott expand on this critical topic and so much more! 

Work smarter, not harder!

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you find ways to work in a more efficient manner. Yes, you will need to hustle and work hard to make your goals a reality but you don’t need to always work harder sometimes it is best to look for the smarter way forward. 

The TAS community along with all of the resources have been created for sellers like you to go further with the tools you need to succeed. If you are ready to take your ecommerce business to the next level of growth, make sure to listen to this episode of The Amazing Seller as Scott shares more tips and insights you can use! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:50] Traffic is the new currency. 
  • [3:20] Should I stop sending traffic to Amazon for sales?
  • [5:30] Scott’s ninja tip. 
  • [9:00] Work smarter, not harder! 
  • [12:40] Closing thoughts.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS799.mp3
Category:general -- posted at: 4:38pm EDT

Direct download: TAS799.m4a
Category:general -- posted at: 8:33pm EDT

What would it mean for your business if you could free up your mental capacity to focus on what really matters in the life of your business? Does it sound too good to be true? It’s not! On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Chris to discuss the topic of business growth. In their conversation, the guys explain how they’ve learned to chunk down their priorities, identify their primary motivations and goals, helpful tips they’ve learned along the way, and so much more. If you are ready to take your business to the next level of growth, this is the episode for you! 

Diversity your brand!

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you future-proof your business. One of the best ways you can future-proof your business is by diversifying your brand’s assets. Think about it this way, if the platform your business uses like Amazon or Walmart shuts you out tomorrow - would your business be able to survive? Scott stresses the value of planning for the worst-case scenario by building up your assets like email lists and social media channels. To learn more about diversifying your brand and so much more, make sure to listen to this episode of The Amazing Seller! 

Don’t get stuck comparing

Did you know that one of the worst habits you can fall into as a business leader is comparing yourself to others? It’s true! Too often leaders like you look to their peers, not for motivation but competition. What good will it do your business to keep up with the trends in other industries? If you want to be successful, focus on what your niche market needs and your brand will be in good shape. Remember, the grass always looks greener on the other side of the fence, so make sure you are watering your side. To learn more about avoiding the comparison trap and other helpful tips, make sure to listen to this episode of The Amazing Seller!

Scott’s challenge

As Scott is fond of saying, it’s time to, “Take Action!” Don’t let this be just another episode where you listen to Scott and Chris’ helpful insights but you don’t put anything into action. Let this one be the one where things change and you make a step in the right direction! To help you get started, Scott has a challenge for TAS followers like you. 

This week, take an hour with pen and paper handy and mentally walk through your business. What is working well? What needs attention? What do you need to change? Once you’ve sorted through what works and what doesn’t in your business, ask yourself this question, “If I had a magic wand that could make one problem disappear, what would it be?” 

Once you’ve answered your question, you’ve found your primary target to address! Tune into this episode of The Amazing Seller as Scott expands on this helpful exercise and so much more, you don’t want to miss it! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] Chris joins Scott on this episode. 
  • [5:30] The danger of putting all of your eggs in one basket. 
  • [9:15] Don’t compare yourself to everyone else! 
  • [13:00] Write out your “Why” and set your goals. 
  • [20:00] Setting yourself up for long-term success. 
  • [24:00] Scott’s challenge. 
  • [25:45] Closing thoughts from Scott and Chris. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS798.mp3
Category:general -- posted at: 3:00am EDT

Are you ready to get your ecommerce brand up and running? Do you find yourself going back and forth between several different approaches to building your brand? Scott and Chris are here to help sellers like you cut through all the complexity and get to the heart of what really matters - building a successful business! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over several methods you can use to create content and reach your target market. The guys aren’t just making this stuff up - they’ve put their money where their mouth is! Have pen and paper ready, you don’t want to miss a minute of this engaging episode! 

The expert

How do you take your passion for rock climbing or bass fishing and leverage that knowledge to build a brand? Is there a way to convey and use the knowledge you’ve accumulated over the years to grow a following? According to Scott and Chris, the expert method is an excellent way to build an ecommerce business. By utilizing the specialized knowledge you’ve gathered from your personal or professional life, you can position yourself as a subject matter expert. The expert method isn’t a permission slip to be a jerk - you can be knowledgeable and humble! Learn more about this effective method by listening to this episode of The Amazing Seller! 

The novices’ journey

Are you completely new to coin collecting? What about dieting? One powerful way to connect with your target audience is by inviting them along for the ride as you dive deep into a niche that you are new to. Let’s face it, no one likes feeling like they are out of their element - imagine that someone came alongside you and admitted that they don’t’ know what they are doing either but that they’d like to figure it out with you. By making that subtle shift toward solidarity you can gain your follower’s trust and bring them along for the ride. Tune into this episode of The Amazing Seller as Scott and Chris expand on this method and so much more! 

The reporter

Are you a naturally inquisitive person? There are some people out there who get so hooked on an idea or a concept that they will continue to pull that thread until they are satisfied. If this sounds like you, the reporter method might be the best fit for you! As a “reporter” you get to play the role of answering questions and discovering the niche market possibilities while bringing your audience along for the ride. Scott has developed a hybrid approach with TAS that leans heavily on the reporter method. To hear Scott explain how this approach has been successful with TAS, make sure to listen to this helpful episode! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:20] How to create content if you are a subject matter expert. 
  • [5:00] The novices’ journey - invite them along! 
  • [10:20] The reporter’s method. 
  • [14:00] Scott and Chris recap all three methods. 
  • [17:30] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS797.mp3
Category:general -- posted at: 3:00am EDT

Are you knocking down obstacles and achieving your goals for your ecommerce business? What do you need to do to put your business in the best position for success? If you need a push to get some momentum, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he digs deep into the question of how to stay motivated when things are going as you had hoped. This is a critical episode that you’ll want to bookmark, don’t miss it! 

Isn’t it all about luck? 

How do you grow a business from the ground up? What is it that makes some businesses succeed and thrive while others fizzle out and go under? Does it all come down to the luck of the draw, or is there something you can do to succeed? According to Scott, you have to say in the game and follow the right advice! Sure you are going to mess up and fail, but it doesn’t have to knock you out - get back up and try again. To hear more about what it takes to persevere and come out the other side, make sure to listen to this episode of The Amazing Seller! 

Staying motivated 

Have you ever trained to do something extremely difficult? Maybe for you, it was a marathon a big sports event, a performance or an exam. How did you feel after it was over? Did you prepare enough to succeed, or did you crash and burn? If you want to keep yourself locked in and headed in the right direction, Scott has some helpful tips. 

  1. Identify the result you are looking for. 
  2. Create smaller wins you can achieve. 
  3. Stay focused and consistent. 
  4. Have realistic expectations. Don’t dream too high here - make it achievable. 
  5. Continue to take action every single day! 

What tips that Scott shared do you need to start practising? How will you make this year a year of results in your life and business? Scott doesn’t want sellers like you stuck out there all alone - he put much of his hard-won wisdom into the form of resources. You can check out all of the TAS resources at the end of this post in the resources section. If you are ready to put in the time and effort required to succeed, listen to this helpful episode of The Amazing Seller to get started!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Isn’t success all about luck? 
  • [9:45] You’ve got to be committed! 
  • [16:45] Scott shares 5 ways to stay motivated. 
  • [21:30] TAS resources you can use and closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS796.mp3
Category:general -- posted at: 10:13pm EDT

Do you think your ecommerce business would have a better chance at success if you could get more people to read and engage with your emails? Imagine what it would be like to have thousands of people reading about your brand on a weekly basis! On this episode of The Amazing Seller, you’ll hear from Scott as he shares helpful tips he has learned regarding email marketing, how to keep your followers engaged, what it takes to grow your email list, and so much more. If you are ready to but in the time and effort to grow your email list, this is the episode for you! 

Make sure the right people are on your list! 

Wouldn’t it be nice to send a message to thousands of people with just the click of a button? Sure it would but they’ve got to the right people! What good would it do to send a bunch of emails about surfing to people who live in the mid-west? Don’t fall for cheap tricks like buying an email list - just take the time to build one with people who will be interested in your brand. From giveaway contests to engaging in the community you want to market to - earing your way in is a lot better than buying your way in. Hear more about this critical topic by listening to this episode of The Amazing Seller! 

Scott’s 5 Email Marketing Tips 

While you could figure out the best email list building strategy by trial and error, why not learn from someone who’s made a few mistakes and learned along the way? As he built his ecommerce business over the years, Scott has stumbled upon learned some valuable tips when it comes to building an email list. 

  1. Warm-up your email list by sending goodwill emails. 
  2. Create a great subject line that draws people in.
  3. Send your emails consistently. Set a schedule and stick to it! 
  4. Use text-based emails. Don’t try to use all the bells and whistles.
  5. Send an email to the people who didn’t open your initial email. Follow up is key!

Have you tried any of Scott’s tips before? Which ones do you need to start implementing in your ecommerce business today? Make sure to listen to this episode of The Amazing Seller as Scott expands on each of these tips and so much more! 

Bonus tips! 

If you’ve been around the TAS community for very long, you know that Scott is passionate about resourcing ecommerce sellers like you. From live events and books to ebooks and other resources, Scott wants to pass on the helpful tips and lessons he has learned over the years. In addition to his five email marketing tips, Scott also wants to share some bonus tips. 

  1. Send an email in the beginning with no links or asking them to reply. 
  2. Use the “P.S” in your email to offer products or links. 
  3. Limit your call to action to one or two max. 
  4. Keep your messages short and to the point. 
  5. Make sure you have solid web servers! 

These tips are just a peek at the ton of insights and lessons you’ll learn if you keep taking Scott’s advice. What are you waiting for? Check out some additional resources that Scott has for sellers like you located in the resources section at the end of this post! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:15] How did you build your email list? Don’t buy one! 
  • [9:20] Warming up your email list - start sending goodwill emails. 
  • [14:00] Craft a great subject line. 
  • [18:00] Send your emails consistently. 
  • [20:20] Use text-based emails. 
  • [24:00] Send an email to the people who didn’t open your initial email. 
  • [29:30] Scott’s five bonus tips.
  • [31:40] How to use the “P.S” 
  • [33:50] Why good web servers are critical. 
  • [36:40] Resources you can use.
  • [38:20] Scott recaps all five tips. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS795.mp3
Category:general -- posted at: 3:00am EDT

How do brands like Bullet Proof grow from a little known startup to become a massive leader in the ecommerce industry? What is your plan to grow your brand and build a reputation for yourself? On this episode of The Amazing Seller, you’ll hear from Scott as he examines the Bullet Proof method of brand building and expansion. As Scott walks through the Bullet Proof method, pay close attention - he’s got several tools and resources that you’ll want to follow up on as you develop your strategy. Make sure you have pen and paper ready, you are going to need it for this engaging episode! 

Learning from good examples

As you plan your strategy for building an ecommerce business, where do you look for inspiration? Are you just making it up as you go or are you looking to other leaders who have pioneered the way forward? While Scott is as experienced and successful as most ecommerce leaders, he is also a constant learner. Harnessing his desire to learn more, Scott has compiled a helpful review of how BulletProof has built its brand over the years. Don’t just take Scott’s word for it when it comes to brand building strategies - learn more on this informative episode! 

Telling a story with your brand

When was the last time you really found yourself connecting with a brand? Let’s face it, brands are not usually personal and engaging but that narrative is quickly changing within the ecommerce industry. People connect with people, not brands. If you want to get people connected and invested in your brand, you need to give them a story. If you don’t have a story to tell with your brand, it might be a good idea to take a step back and rethink your approach. Learn more about the value of telling a compelling story with your brand by listening to this episode of The Amazing Seller! 

How to generate massive website traffic

If you’ve been around the TAS community for very long, you know that Scott is passionate about breaking complex topics down into easy to follow processes. Here is a simple breakdown of the Bullet Proof approach that Scott has observed. 

  1. Research your target market on Google and YouTube. 
  2. Create three content buckets. 
  3. Do light keyword research and chose the type of content you’ll create. 
  4. Post content consistently. Commit to the process.
  5. Start choosing more competitive keywords and use the content tree method. 

Where are you in your ecommerce journey? Which step do you need to pay attention to this week? Tune into this episode of The Amazing Seller to hear Scott expand on each of these steps and a lot more! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] What drew Scott to Bulletproof Coffee. 
  • [8:00] How to create the right content for your brand. 
  • [11:00] Bringing people into your brand. 
  • [12:30] Validate your market! 
  • [14:45] Don’t overcomplicate the validation process. 
  • [17:15] Create three buckets of content. 
  • [19:50] How are you going to deliver your content?
  • [23:00] Be consistent. 
  • [24:45] What is a content cluster? 
  • [26:50] Scott recaps the best way to attract traffic. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS794.mp3
Category:general -- posted at: 11:45pm EDT

Is your ecommerce business firing on all cylinders? Have you been hard at work all week or are you creating time to work on your business over the weekend? If you are looking for helpful tips and insights that will fuel your rise to the top - you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he goes over his approach to getting the most out of your workday. Don’t just let your day, week, and month happen to you, put a plan together! Have pen and paper ready for this informative episode - you don’t want to miss it. 

Focus on what will move the needle 

Do you have a clearly defined idea of what needs to happen in your business to take it to the next level of growth? Too often business leaders like you have all the best intentions but they get sidetracked with all the things they could be doing and they fail to focus on what they need to be doing. If you haven’t already, take the time to identify key steps you need to take to move the needle on your ecommerce brand building journey. Once you’ve figured out what you need to do, the rest of the process will make a lot more sense. Learn more from Scott about this critical topic by listening to this episode of The Amazing Seller! 

How to get more out of your business 

Over the years, Scott has collected a ton of helpful tips and lessons from fellow ecommerce leaders and business owners. Always seeking to up his game, Scott decided to implement some of the best ideas he has learned over the years and the results can speak for themselves. Now, Scott wants to share some of the hard-fought lessons he has gathered over the years and share it with you! 

  1. Take an hour and identify the top priories in your business. What are the obvious next steps? Chunk it down!
  2. Create a weekly task list and choose only three tasks - don’t cheat! You can make a brain dump off to the side. 
  3. Schedule your time. If it doesn’t get scheduled, it doesn’t get done! 

Are you using a version of Scott’s helpful tips? Do you have your own productivity tips to add? Make sure to chime in and join the conversation! 

Bonus tip!

Don’t go just yet, Scott has a critical bonus tip that you don’t want to skip! 

While social media is a great tool and a wonderful way to connect with people you don’t see all the time, it can also destroy your productivity. Don’t let the algorithms keep sucking your time and productivity away from you! If you want to stay connected on social media for personal or professional reasons, that’s fine but you need to schedule it and stick to it. 

Stop looking on social media randomly, your business will thank you for it! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:40] Focus on what will move the needle. 
  • [5:30] How do I get more done on my business?
  • [10:00] Identify the top priorities in your business. 
  • [12:15] Create a weekly task list. 
  • [14:20] What does your schedule look like? Plan it out! 
  • [18:20] Scott’s bonus tip. 
  • [20:45] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS793.mp3
Category:general -- posted at: 10:14pm EDT

What will it take for your ecommerce brand to reach and connect with new followers on social media sites like Facebook? Is there a tried and tested approach that sellers can use to increase engagement on their social media channels? On this episode of The Amazing Seller, you’ll hear from Scott as he gives an update on Facebook fan pages, explains how to warm up a cold Facebook fan page, what it takes to use your Facebook fan page in an effective manner, and so much more. You’ll want to pay close attention to this informative episode - don’t miss it! 

Don’t forget about the tools in your toolbox!

Let’s face it, life isn’t always neat and simple - especially when you are a small business owner! What do ecommerce sellers like you need to do to stay ahead of the competition? Make sure you use every tool in your toolbox! Too often Scott encounters ecommerce sellers who have built an email list or gained a following on their Facebook fan page only to let those contacts grow cold. Don’t keep your fans wondering when you are going to show up. Commit to showing up on a regular basis and delivering value and watch what happens! Tune into this episode of The Amazing Seller to learn more about this critical topic from Scott! 

Warming up your Facebook Page

Has it been a while since you last posted on your Facebook fan page for your ecommerce brand? What should you post to reconnect and get people to engage with your brand? After hearing from sellers like you, Scott has come up with some helpful tips to get your followers to engage with your brand on Facebook. 

  • Ask a question. 
  • Invite people who comment to “Like” your page. 
  • Share links or articles that are relevant to your brand. 

Learn even more helpful tips and insights like this from Scott by listening to this powerful episode of The Amazing Seller!

Facebook Page Strategy 

Is there a Facebook page strategy out there that actually works? How can sellers like you not only reach but engage their followers on Facebook? According to Scott, the strategy he uses delivers real results - but it will require some hard work! 

  1. Create a Facebook Fan Page. 
  2. Create a daily schedule and post one new thing each day. 
  3. Engage with your followers - like comments and replies! 
  4. Send a link to your Facebook post to your email list. 
  5. Rinse and repeat steps 1 - 4! 

Do you want to go even further with this Facebook page strategy that Scott has laid out? Scott’s got you covered! Make sure to check out the resources section at the end of this post to learn more about engaging your followers and expanding your brand! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] What is going on with Facebook Fan Pages? 
  • [10:15] How to warm up your fan page. 
  • [17:15] A strategy you can use to engage your fan page. 
  • [23:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS792.mp3
Category:general -- posted at: 3:00am EDT

Can you really create an ecommerce brand that makes money and can give you a good return on investment? How can sellers like you compete with some of the big names on the ecommerce marketplace? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why content is king, how niche markets work, why you should model your business off of proof, and so much more. Don’t just hope your ecommerce business with succeed, learn from helpful examples that actually worked! You’ll need pen and paper for this fascinating episode - don’t miss it! 

What is an Evergreen Empire? 

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you take a leap toward creating and expanding an ecommerce brand. Why focus on creating a brand when you could just focus on selling a product? Creating content doesn’t cost you anything but time! If you can figure out how to create content that a passionate following will keep coming back to - you’ve struck gold! Tune into this episode of The Amazing Seller as Scott shares the story of an ecommerce brand that doubled down of a content creation strategy!

Why niche markets work 

Do niche markets really work? How do you find out what niche market to pursue? Too often people look at Scott’s brand-building approach and complain because they feel like it takes too long to turn a profit. While the brand-building process isn’t for the impatient - if you can endure a market validation process, you’ll find yourself on the pathway to success. To hear a rundown of several brands that are making the most content creation and niche marketing, listen to this engaging episode of The Amazing Seller! 

Bank on what works! 

Where are you on your ecommerce journey? Do have your approach figured out or are you still trying to find a strategy that works well for you? Don’t let yourself get sucked in by all the promises of easy money and hassle-free success - that’s not how it works! Anything worth having will come at a cost - make sure that your approach is following a method that works. If you are ready to put yourself and your business on a time tested and proven approach to ecommerce brand building, make sure to listen to this episode of The Amazing Seller! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] What is the “Evergreen Empire?” 
  • [8:30] Why niche markets work. 
  • [15:00] Model after proof! 
  • [19:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS791.mp3
Category:general -- posted at: 1:42am EDT

Are you fired up and ready to take your ecommerce business to the next level of growth? Do you feel like you need some expert advice to keep you headed in the right direction? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, points out some helpful recent TAS episodes, gives an answer to a question from a TAS follower like you, and so much more. Have pen and paper ready, you don’t want to miss a minute of this engaging episode! 

Job security

Did you know that one of the best aspects of owning your own business is job security? It’s true! When you work for someone else, you never know when they might decide to terminate your position or close the business altogether. By taking steps to build a thriving ecommerce business, you are setting yourself up for long-term success. Too many people are at the mercy of their boss or supervisor - don’t let that be your story! Learn more about creating your own job security by listening to this episode of The Amazing Seller!

Will Google still rank my website? 

Scott has been hearing a lot from ecommerce sellers like you who are worried about how Google’s recent change in how they’ll rank websites will play out. Are you worried about Google’s search results when it comes to your website? What are you doing to keep your brand competitive no matter what Amazon, Google, or YouTube change? If you’ve been around the TAS community for very long, you know that Scott wants to help sellers like you diversify your brand. Make sure to check out some of the links located in the resources section to help you future-proof your business! 

Helpful conversations

Do you have someone in your life who you can turn to when things get tough? How do you navigate topics that you don’t have a lot of experience dealing with? Do you find a good book on the subject, turn to Google, or something else? For years it has been Scott’s hope to bring TAS followers helpful conversations not only on Fridays but every time you listen to TAS. On this episode of The Amazing Seller, you’ll hear from Scott as he points you to several recent episodes that are packed with helpful lessons in life and business - don’t miss it! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Scott’s thought of the week - job security. 
  • [13:00] Will Google still rank my website in 2020?
  • [22:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS790.mp3
Category:general -- posted at: 3:00am EDT

Do you feel like you’ve got your brand’s strategy figured out? Are you still trying to work out the best path for your business when it comes to finding your niche market and identifying keywords that will help you succeed? To help sellers like you cut through all the complexity, Scott has prepared a helpful resource called “The Brand Creator’s Playbook.” On this episode of The Amazing Seller, you’ll hear from Scott as he walks through the playbook and points out some helpful examples that will prepare you as you launch your ecommerce business. You don’t want to miss a minute of this engaging episode! 

The Brand Creator’s Playbook 

What sets The Brand Creator’s Playbook apart from all the other resources on the marketplace? If you’ve been around the TAS community for very long, you know that Scott only invests in resources he believes in - The Brand Creator’s Playbook is a worthwhile investment! Here is a breakdown of what you’ll find in The Brand Creator’s Playbook. 

  • Niche selection and market validation. 
  • Creating the foundation for traffic. 
  • Content planning and scheduling. 
  • Posting content and optimizing for traffic. 
  • Email List Building 101. 
  • Monetizing your brand in the short-term and long-term. 

Where are you in your journey? Are you ready to start putting your plans into action or are you considering making a pivot? Wherever you are, Scott is not only rooting for you, he’s got resources for you too. Make sure to check out the link to get your copy of The Brand Creator’s Playbook located in the resources section at the end of this post. 

Scott busts a common ecommerce myth 

What is the point in starting an ecommerce business? Seriously! Time and time again, Scott hears from potential ecommerce sellers who are ready to throw in the towel because they can’t find a good niche or they face too much competition. If you’ve ever had a thought like that, you aren’t alone! Scott and this podcast are living proof that niching down in your target market works! While it might not be easy at first, once you shift your mindset - niching down will get a lot easier. Tune into this episode of The Amazing Seller as Scott expands on this critical topic and so much more! 

Creating sharable content 

Did you know that one of the best ways to attract traffic to your ecommerce brand and to your home base is by creating sharable content? It’s true! What type of sharable content could you develop that would make your brand stand out from the competition? Would your fans respond better to a YouTube video or an ebook? Try turning that question on your brand’s followers and see what they have to say! There are so many ways to break away from the rest of the pack and help your brand shine - you just need to do the hard work to find out what would work best. Listen to this valuable episode of The Amazing Seller as Scott gives some tips and insights that you can use to help your brand succeed! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:20] Breaking down The Brand Creator's Playbook.
  • [11:30] Why identifying your niche is critical. 
  • [19:15] Creating shareable content can increase your traffic. 
  • [23:45] Scott recaps The Brand Creator's Playbook. 
  • [27:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS789.mp3
Category:general -- posted at: 3:00am EDT

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