Wed, 20 September 2017
What will it take to get your ecommerce business to catch fire and get off to a strong start? How do you know that the strategies and concepts that Scott teaches are worth it to implement? On this episode of The Amazing Seller, you’ll hear Scott give a helpful update on his brand, how they were able to recover from running out of stock, lessons learned from that experience and much more! Listen to this episode ready for inspiration and motivation to strike! You are going to need pen and paper ready for this one!
Never Link Directly to Your Product Listing!
It’s important that once you’ve built up your brand and created social media channels to connect with your following that you refrain from just driving buyers directly to your product listing. This may seem like its counterproductive, after all, don’t you want to drive buyers to purchase your product? On this episode of The Amazing Seller, Scott explains why it’s vital to redirect buyers to a separate landing page where you can further connect with them and build your brand. Often this is best used as a place to sign them up for your email list and provide them with a special offer. To hear Scott dive deeper with this concept and much more, make sure to listen to this episode!
The 10 X 10 X 1 Strategy
What is a helpful rule of thumb that sellers like you can use to evaluate if a product will be worth the time and resources to get a decent return on investment? Is there a magic formula out there to help guide the way? No! But there is a helpful tool that will guide you when selecting a potentially profitable product. On this episode of The Amazing Seller, Scott briefly touches on the 10 X 10 X 1 rule that he uses to validate a potential product. It breaks down like this, you want a product that will sell ten units a day providing ten dollars of profit for each unit sold. Make sure to listen to this episode as Scott provides more helpful tools like this one!
Lessons Learned From Going Out of Stock
How can you make the most out of a bad situation? Learn from it! Don’t let circumstances get the best of you. There is always something to learn from in even the most difficult of situations. On this episode of The Amazing Seller, Scott shares several lessons he learned when his brand ran out of inventory for their high performing product. He had to remind himself and his business partner, that stressing out and worrying about the situation won’t improve it. Scott also learned that it is an important step in the process to investigate and likely utilize an independent freight forwarder rather than utilizing the one suggested by your manufacturer right off the bat. This episode is packed with additional insights and lessons that you don’t want to miss - make sure to listen!
Relaunching and a Surprise!
It’s important that once you’ve run out of inventory that you put a plan in place to fix the issue so you don’t run into that issue in the future and you know how you are going to re-launch your product. On this episode of The Amazing Seller, you’ll hear from Scott as he opens up about his re-launch strategy and how a welcome surprise messed that all up in a good way! Scott and his team started sharing the news that their product would be back in stock soon, then one of their social media followers jumped on the news and started to promote the link utilizing their influence as a popular blogger. This was unexpected but it spiked sales and worked out wonderfully! Listen to this episode to hear Scott explain the scenario in greater detail and the lessons he learned from it.
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
RESOURCES MENTIONED IN THIS EPISODE