Rock Your Brand Podcast

One of the best ways to put your ecommerce business in the best position for success is by utilizing an effective keyword strategy. Do you have a good strategy that is getting you the results you need? If not, you’ve come the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he shares some valuable insights regarding keyword usage. If you need a great strategy or if your existing strategy could use some tweaks, make sure to have pen and paper ready for this one!

Why go after longtail keywords?

How can you deploy a practical approach when it comes to using longtail keywords? According to Scott, the reason you need to be using longtail keywords comes down to securing a good conversion rate. The more specific a longtail keyword is to your product and how people are searching for that product will determine your conversion rate. Don’t leave it all up to guesswork! To hear Scott run through some helpful data and examples of longtail keyword usage, make sure to listen to this helpful episode of The Amazing Seller!

The six-step process for finding profit keywords.

What is the secret solution to making keywords work for you and your ecommerce brand? How do you cut through all the complexity and find the right streat3gy for success? Here is Scott’s six-step process for finding profit keywords.

  1. Search on the Jungle Scout web application using the Keyword Scout.
  2. Look at only the exact match traffic.
  3. Find the results that are directly related to your product that get 50 searches or more.
  4. Create an exact match Pay Per Click campaign.
  5. Start with $1.50 cost per click.
  6. Run it for seven days and then tweak if necessary.

To hear Scott expand on each step in this process so you can get the best results for your Amazon product listing, make sure to listen to this episode of The Amazing Seller!

Don’t give up, try new things!

As a business leader, you know that the struggle to grow a profitable business is a tough one to navigate. You want to make sure you are following the right advice and taking the right risks. One of the worst things you could do as small business owner is to fail to try something new! Don’t let that happen to you, commit to continually learn about how to improve your processes each step along the way. Make sure to catch this episode of The Amazing Seller to find out how to put your brand in the best position for long-term success!


  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:50] Why it’s important to go after longtail keywords.
  • [9:30] Scott goes over some keyword data.
  • [16:00] The six-step process for finding profit keywords.
  • [21:00] Closing thoughts from Scott, keep trying new things!


Direct download: TAS590.mp3
Category:general -- posted at: 4:30am EDT