Rock Your Brand Podcast

How do you attract external traffic to your website or product listing? If you really want to get your ecommerce business going, you’ve got to be an expert at driving traffic! On this episode of The Amazing Seller, you’ll hear from Scott as he talks about how to attract traffic to your website, what it takes to create a digital product, why market research is so important, how to build a home base, and much more! This is the episode you need if you are prepared to go out there and grab attention for your brand, have pen and paper ready!

Scott’s approach to attracting external traffic.

Do you find yourself lost when it comes to getting traffic for your ecommerce business? Don’t waste your time guessing and stumbling around in the dark! On this episode of The Amazing Seller, Scott provides his time-tested approach for attracting external traffic.

  1. Focus on your niche market.
  2. Build an email list.
  3. Launch your product on Amazon.
  4. Publish content regularly on your blog and other channels.
  5. Turn on Ads and start collecting passive income from your hard earned traffic.

There you have it! Your excuses are gone, you’ve got a roadmap to start driving traffic to your website. To hear Scott expand on each aspect of his approach, make sure to listen to this helpful episode!

How to create a digital product.

If you’ve been around the TAS community for very long, you know that Scott is big on creating and marketing digital products as part of a robust brand growth strategy. Have you dabbled with digital products yet? Do they sound too complicated for you? They don’t have to be! Digital products are a great way to grow the depth of your brand and gain credibility in the eyes of your audience. If you are ready to put in the time to create a digital product, then make sure to listen to this episode of The Amazing Seller!

Why you need a home base.

Did you notice a few days ago when most of the internet lost their collective minds when Facebook and Instagram were down for a couple of hours? If Amazon suddenly went down for most of the business day tomorrow, what would you do? Unfortunately, many ecommerce sellers have their entire brand wrapped up in and dependent on, Amazon. The best way to disaster-proof and future-proof your ecommerce business is to start building out your home base. To get the full scoop from Scott on this critical aspect of expanding your brand, make sure to listen to this episode of The Amazing Seller!

Don’t be afraid to try something new!

Let’s face it; building a brand is hard work! You will never get to where you want to be if you keep doing the things that kept you stuck, you’ve got to be willing to step out and try something new. Don’t let the fear of failure hold you back and keep you from the success you deserve! On this episode of The Amazing Seller, Scott gives some helpful insights and lessons that will prepare sellers like you to go out there put it all on the line. Get the help you need to make your goals and dreams a reality!


  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] How to validate digital products in your niche market.
  • [6:20] Scott’s process for attracting external traffic.
  • [13:00] What is an order bump?
  • [16:30] How do you create a digital product?
  • [24:00] Don’t jump the gun, do your market research!
  • [26:00] Why you need to build a home base.
  • [27:45] Where should you start?
  • [30:30] Scott talks about an experiment that he’s planning.
  • [33:30] Closing thoughts from Scott.


Direct download: TAS650.mp3
Category:general -- posted at: 4:30am EDT