TAS 706: How Can I Use Content Strategy in Novelty Business? Ask Scott 222

It’s Friday - has the week worn you out? Are you wiped from all the hard work you poured into your business this week or are you still trying to build up the courage to quit your day job? Here to help you dig deep and find the motivation you need to keep heading in the right direction is another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, answers a question from a TAS follower like you, and much more. Have pen and paper ready - you are going to need it! 

Deliver the goods!

Do you remember the old line from that movie Kevin Cosner movie - “If you build it, they will come?” That line has some application when it comes to your business! Unfortunately, no, the equation isn’t that simple for business success, but one thing is true - you have to put in the effort and deliver the goods. If you can build a following and consistently show up and deliver value - people will keep coming! To hear how this perspective has played out for Scott and his success a business leader - make sure to tune into this episode! 

Connect with influencers

If you want to grow your business, but you don’t feel confident in your ability to connect with people in a personal and engaging way - try reaching out to influencers in your target market. You’ll be surprised at how much traction and success you can develop by reaching out to someone who has already built a following! Remember - you don’t have to reinvent the wheel - if there is a niche group out there and someone else has them engaged, why not create a win-win situation? Hear more about how this approach can help you succeed by listening to this episode of The Amazing Seller! 

Expand your brand 

There are so many ways you can build out and expand your business. From digital products and workshops to special sales and unique offers - the possibilities are endless! Don’t let a lack of imagination and innovation hold you back from a robust brand that can go the distance. Scott will be the first person to tell you that building an ecommerce business won’t be easy - but it’s worth it! What are you waiting for? Jump in, get your hands dirty, and learn from the challenges and roadblocks that come your way. Remember, the TAS community is right here to help you succeed! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [2:10] Why you need to attend Brand Accelerator Live. 
• [5:45] Scott’s thought of the week. 
• [8:40] Question: How can I use content strategy in a novelty business?
• [12:40] Connecting with influencers works! 
• [14:00] Make sure to build out your brand. 
• [16:00] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

• Brand Accelerator Live
• www.theamazingseller.com/ask
• Pat Flynn