Rock Your Brand Podcast

One of the things Scott and his buddies have been enjoying are the Friday afternoon chats they have about Amazon private label sales, e-commerce, online business, and much more. They’ve been having so much fun they decided to start recording them so you can benefit from their experiences and insights. On this episode, the guys talk about Amazon lightning deals, yet ANOTHER change to the Amazon Terms of Service regarding product reviews, product giveaways, off Amazon sales channels, and much more. Be sure to listen to their great conversation.

What’s an Amazon lightning deal and how do they work?

One of the ways Amazon enables sellers to move products is through offering lightning deals. You’ve got to be approved to participate but once you are you can offer your products at discounted prices for a short period of time - but the bonus is that Amazon HELPS YOU promote them in a handful of ways. It’s a great opportunity to sell a lot of products quickly if you know how to use them. On this episode of The Amazing Seller, Scott and his buddies chat about some lightning deal experiences they’ve had recently and how they didn’t pan out as successfully as they had hoped.

Amazon is changing the review policies AGAIN! Get the scoop on the most recent changes.

It was just a few weeks ago that Amazon changed its terms of service regarding product reviews that prohibits discounting products in exchange for reviews. Now it seems that those rules are changing again and it’s surprising that this time it’s AMAZON that’s encouraging a certain type of discount in exchange for reviews… and it has to do with gift cards. Want to know the whole story? The guys chat about this new development on this episode.

Contests and giveaways: new ideas you can use to sell your Amazon products.

More and more creative ways of using contests and product giveaways are being devised where you can encourage people to enter your drawing - thereby building your email list - in hopes of winning one of your products. And there are ways of doing this outside of Amazon, including social media, that can really ramp up your opt-ins and sales at the same time. Find out some of the ways people are successfully using giveaways to promote their products, on this episode.

In order to move your business forward, you have to keep learning.

When it comes to setting up contests and sales channels outside of Amazon it’s easy for private label sellers to get intimidated and scared. There’s a lot to learn and it can be a bit confusing when you first start. But on this episode, Chris Shaffer makes the point that everything is at least a little bit confusing when you first start. But once you make the commitment to dive in, learn, and master the process involved in learning the new system you’re able to get it running and working for you in a relatively short period of time. If you’re interested in finding out how to build your business outside of Amazon you’re going to learn a lot from this episode.


  • [0:03] Scott’s introduction to this episode of the TAS Power Hour.
  • [4:10] How you can get in on the next event in Phoenix.
  • [5:02] A lightning deal FAIL story - and why it happened.
  • [14:09] Yet ANOTHER change to Amazon’s review policy.
  • [19:10] Giveaway ideas you can use to sell more products.
  • [39:00] The learning curve issues of using new platforms.
  • [43:10] TAS Canada.
  • [49:20] Updates from Amazon about a variety of issues.


Direct download: TAS282.mp3
Category:general -- posted at: 4:30am EDT