Rock Your Brand Podcast

As an ecommerce business owner, you want to do everything you can to set your brand up for success. One of the best ways to do that is by learning from the example of other successful business leaders. On this episode of The Amazing Seller, Scott welcomes Bernie Thompson, founder of Plugable Technologies and Efficient Era. Plugable Technologies is a top worldwide brand for USB, Bluetooth, and charging devices. Efficient Era takes the software that Bernie and his team developed that helped Plugable become one of the larger private label electronics sellers on Amazon to the masses. Bernie has worked as a programmer for IBM, software manager at Microsoft and much more. He is also the author of "Flywheels and Feedback Loops: A Guide to Success for Amazon Private Label Sellers." Don’t miss this wonderful opportunity to learn from Bernie's wealth of wisdom and insight!

Sometimes it's better to go wide rather than deep!

While it may seem like an obvious decision, sometimes it’s best to take your ecommerce business in the direction of going wide rather than deep. On this episode of The Amazing Seller, you’ll hear from Bernie Thompson as he opens up about the start of his business, Plugable Technologies and why he decided to go against the advice of a friend and opt for a wide approach. As Bernie looks back at this moment in the early days of his business, he notes that it was a critical episode that had a huge impact on his business for years to come. Find out all about why Bernie opted for this route and how it can help inform decisions you may have to make down the line. Don’t miss this exciting episode!

Why brand building is so important.

If you’ve been around the TAS community for very long, chances are you’ve heard Scott say how much he’s noticing Amazon move toward favoring brands. What have you done to adjust your plans and build your ecommerce business accordingly? On this episode of The Amazing Seller, Scott welcomes Bernie Thompson to the podcast as he shares some of his thoughts on branding and Amazon’s approach. Listening to Bernie, you can tell that he clearly agrees with Scott’s assessment of where Amazon is trending with brands. Find out how you can make sure your business is on track and ready to succeed as Amazon continues down this path by listening to this episode!

The reason why launching new products on Amazon is the best route.

It’s the goal for many ecommerce businesses to eventually expand and move their business model beyond relying on Amazon to push sales. But the truth of the matter is, many successful private label businesses making upwards of eight figures are still using Amazon as their primary channel for launching and driving new products. On this episode of The Amazing Seller, Bernie Thompson explains why he and his team remain convinced that Amazon is the best platform for ecommerce businesses to use in the marketplace today. Of course, Bernie has his own thoughts about expanding and using multiple sales channels, hear all about it on this episode of The Amazing Seller!

How automation can help you succeed.

If you’ve been building your ecommerce business for very long, you know that automation is a huge timesaver. When was the last time you took a look at what tools are available in the marketplace that can help you streamline and make your processes more efficient? On this episode of The Amazing Seller, Scott sits down with Bernie Thompson to discuss the amazing tools that he and his team at Efficient Era have developed for sellers like you! Bernie and his team are working hard to help ecommerce businesses get the most out of their efforts and really reach the heights of success they’ve been aiming for. Learn more about Bernie’s story and the tools he has to offer on this episode!


  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Scott welcomes Bernie Thompson to the podcast.
  • [4:00] Bernie shares his background.
  • [7:00] Where did Bernie get the idea to start his company?
  • [12:30] How did Bernie start developing products for his new company?
  • [20:00] Why branding is so effective.
  • [25:00] How do Bernie and his team launch new products?
  • [30:30] What’s the story with Amazon tinkering with rankings for sellers because of reviews and discounts used?
  • [35:00] If Bernie was starting an ecommerce business right now, what would he do?
  • [41:00] Is it better to squeeze the most out of a successful product or launch a new one?
  • [45:00] Bernie talks about automation & the tools they’ve released through Efficient Era.
  • [55:00] A great offer from Bernie and the team at Efficient Era.
  • [56:30] Closing thoughts from Scott.


Direct download: TAS480.mp3
Category:general -- posted at: 4:30am EDT