Fri, 14 August 2020
Welcome to our Friday jam session! This is one of the highlights of my week, where I get to hang out with some awesome people and answer some great questions that will help you grow your business. You can join our take action crew anytime and get your own questions answered.
In the last few weeks, we've been talking about building an email list and creating a good lead magnet. Today we're going to talk about how to drive traffic to your lead magnet so you can grow your email list in the process.
You Need a Lead Magnet to Start
A lead magnet is a short pdf guide or infographic that provides value for your target audience, and the goal will be to drive traffic there. You'll create a landing page to host your lead magnet once it's ready.
Limit the time that you spend to create your lead magnet. Typically it should take no more than a couple of hours. Keep it simple, and you can even use your old blog posts and other content to create it. To start, you may not know what the offer will be for your lead magnet. The goal is to just try to build out your email list. Start by testing things and don't over complicate the process.
I don't know many markets that don't have some sort of audience on Facebook. You need to identify your targeting to get started. A simple tip is to head over to Facebook and use the search bar to type in topics and keywords related to your niche.
You'll be able to see where your market is hanging out and what groups and pages they're a part of. The pages in specific will allow you to target your audience and share your lead magnet. You'll also be able to learn what other topics they are interested in.
From there, you're going to start running ads (start with $5 a day per ad). You'll start to show up once the add is approved and can test your lead magnet quickly. Look at the first 100-500 people to see how many people click on it. Test out your ad for at least 7-10 days. A good conversation rate is at least 15%-20%.
Keep in mind that your ad isn't typically going to work right out of the gate. You'll see that it's not converting well and change the targeting first and your landing page second if you're still not getting traffic.
If you don't want to spend money, put your landing page in your blog posts, on the sidebar on your website, and create pins on Pinterest directing people to the landing page.
Use your Facebook fan page to set up a group and run ads. It will ultimately build up your following and likes by running ads, but that shouldn't be your main goal. It's required to run ads, so that's the main purpose.
Guide To Giveaways
When you do a giveaway, you may have less targeted leads and will need to weed out the people who don't want to be on your list for the long haul. However, it's an affordable way to bring in new leads and grow your email list.
To clean up your list after a giveaway, start immediately by sending out email broadcast messages to your list. You want to reach out with useful information. Email at least once a week, and you'll naturally get unsubscribers who aren't interested in your content. After the giveaway continue to follow up, and you'll allow people to self opt-out. You can also send an email to encourage them to unsubscribe if they don't want to be apart of the list anymore.
As always, I hope you enjoyed this week's edition of our Friday jam sessions. If you want to join us head over to takeactioncrew.com to join us at 10 am eastern time every Friday, we'd love to have you!
Thanks For Tuning in!
“Remember, I'm here for you, I believe in you, and I'm rooting for you! Now it's time for you to take action and go rock your brand”!