Rock Your Brand Podcast

This episode of the Amazing Seller podcast is where Scott Voelker answers questions about Amazon private label sales and ecommerce. On this episode he’s addressing some pretty interesting questions. Should you try to compete directly with Amazon when it is the only seller of a particular product? How can you go about coming up with a brand name? When would it be better to merge two identical products that only have one small variation? Those are just some of the things you’ll hear on these Ask Scott episodes, so be sure to subscribe to the podcast so you don’t miss an episode.

Should you launch a product that is in direct competition with Amazon?

There are many products on Amazon that only Amazon sells - and it may be intimidating to think of going up against the mighty Amazon. But Scott thinks that if you approach it the right way and keep your head on straight. You can do it. On this episode Scott is asked about that issue and he gives a very clear answer to whether it’s a good idea to compete directly with Amazon, what questions you should be asking, and what you should look out for if you’re going to take it upon yourself to challenge Amazon’s sales.

My products are duplicates except for their color. Should I merge them?

When you list a product for sale on Amazon you have two options. You can set up every product you bring to the platform in its own listing, or if they are similar and only differ by variations such as color or size, you can place them under the same listing, but as variations of the same product. Which is better? It depends on a number of things that can sometimes be confusing. So on this episode Scott tackles the question and gives you his ideas on how to make the decision.

I really want to find the brand name for my products that is just right. Do you have any tips?

In many ways naming your brand is just like naming your first child - you really want to get it right. But Scott doesn’t think it’s all that important at first. Instead he recommends that you get a trial run of your product on the way and experiment with its sales first to ensure that all your energy to name it is well founded. But he doesn’t stop there - Scott does have some good ideas for how you can brainstorm brand name ideas, so be sure to listen to this episode.

If you are new to Amazon Private Label, here’s a free resource for you!

It can be very confusing trying to figure out all the rules and steps involved in listing a product for sale on Amazon. That’s why Scott Voelker has simplified things into 5 steps and put it into a free course. You can learn everything from researching product ideas, to choosing the product, to finding a supplier, to getting your first shipment and listing it on Amazon. You won’t find a better resource to teach you how to get started so make sure you listen to this episode of the podcast to see how you can get started with Amazon Private Label.


  • [0:03] Scott’s introduction to the podcast!
  • [3:57] QUESTION ONE: I’m curious if I should try to launch products that Amazon itself sells?
  • [13:08] QUESTION TWO: I’m trying to come up with a brand name. Any tips?
  • [19:29] QUESTION THREE: I have some products that are duplicate except for their colors. Should I merge their AISNs?
  • [25:35] How you can ask your own question for a future episode.


Direct download: TAS232.mp3
Category:general -- posted at: 4:30am EDT