Mon, 27 July 2015
Chris Guthrie is a superstar when it comes to Amazon sales. He’s made tons of cash through the Amazon Affiliate program but has also moved into the realm of his own Private Label products being sold on Amazon and is making a killing. He’s especially adept at building product niches on the back of product feedback and reviews, taking advantage of Amazon’s built in algorithms to move products up in the Amazon search rankings. Listen in to the extra-powerful conversation on The Amazing Seller podcast.
Why are reviews of your product so important?
Reviews are proof to a potential buyer that your product has not only been purchased, but has been enjoyed. Internet sales nowadays is highly dependent on customer reviews - they are the social proof that your product is what it says it is, and that you are a reputable seller to purchase from. If you don’t have a significant number of product reviews on Amazon, your products are going to languish at the bottom of the search results, not even being on the table as an option for the people who are searching for what you sell. How do you get more reviews for your products? In this episode Scott talks with his guest Chris Guthrie about several strategies you can use to solicit feedback from your customers to boost your product listings in Amazon search. What about feedback? Should you ask for it? What if it’s negative?
There are plenty of Amazon FBA sellers who are afraid to ask for feedback because they believe that if they receive negative feedback about their products, they will take a hit in Amazon’s search algorithms. While that’s possible, a better strategy, which Scott addresses in this episode with Chris Guthrie, is to bury the negatives with tons of positives. Asking for feedback is yet another way you can boost your products in Amazon search. Scott and Chris also reveal some simple ways you can get rid of the results of some of your negative feedback, all in this episode of The Amazing Seller.
Plant your flag in a product niche and build your business from there.
That’s some of Chris Guthrie’s advice for new Amazon sellers. He believes that once you do your initial product research and find a product that you can take action with, you should do your best to get a quick “win” with that product and then branch out into other related products from there. You have to be interested in more than just making money, you have to build your business around a certain niche of products so that purchasers of your first product will be open to buying your next product as well because they’re comfortable buying from you because of their good experience with your first product. Find out more about how Chris suggests you go about doing just that, on this episode of The Amazing Seller.
Did you know you can automate a request for feedback from your Amazon customers?
That’s what Scott does, as does his guest, Chris Guthrie. In fact, Chris has created a software solution to do exactly that. Scott’s been using it and loves the simplicity and ease of use - and has seen his reviews rise to over 600, with 4 to 6 new reviews coming in on his products every day. Even if you can’t afford a product like Chris’ you can still solicit feedbacks and reviews from your customers through Amazon’s contact options. Don’t neglect this important step in boosting your products in Amazon’s search algorithms.
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
LINKS MENTIONED IN THIS EPISODE
Amasuite - Chris Guthrie’s software - http://getamasuite.com/
The episode that describes Scott’s email sequence - http://TheAmazingSeller/com/10
Feedback Genius - http://www.feedbackgenius.com/
Chris’ new product, Salesbacker - https://www.salesbacker.com/
Contact Chris at Chris@salesbacker.com
How to get Chris’ 60-day trial offer - http://www.TheAmazingSeller.com/reviews |