Fri, 27 November 2015
Welcome back to The Amazing Seller, the podcast that gives you practical, powerful advice about how you can build an Amazon business that takes action and builds the life and lifestyle that you want. In this episode, as always, Scott has got a great show in store. He’s going to talk to you about some amazingly simple things that most people do wrong when it comes to optimizing their product listings. The reason it’s so wrong is because it not only hurts their organic search in Amazon, it also makes their Amazon PPC not work correctly. You won’t believe how simple it is and the dramatic impact it had on one student’s account in a very short amount of time. Hear all the details for yourself on this episode.
How Scott discovered these simple product listing mistakes.
During one of Scott’s private label classroom sessions a student mentioned that when she tried to do a “suggested keyword” PPC campaign, she was only given 2 keyword options. That didn’t seem right to her or to Scott. At Scott’s suggestion, she looked at the keywords in her product listing and removed all the commas in between the words. When she did that it was only a short matter of time before things changed dramatically. Scott thinks this could not only have been impacting her PPC campaigns but also her organic search in Amazon. In this episode you’re going to hear all the details of the tweaks they made to her account and the actual results she got by doing it.
Amazon Product listing mistake #1
Every Amazon seller has GOT to learn how to use PPC in order to make their product listing visible and attractive to every Amazon search that has to do with their product. Many people step into using PPC without taking the time to learn how to use it wisely. And among those who do use it wisely for the most part, there are small mistakes that can cause the entire PPC campaign to be ineffective. This first mistake is so easy to make and so simple to correct. It has to do with a tiny little thing called a “comma.” Want to know all the details of how one student in Scott’s private label class went from 2 keywords available in a suggested PPC campaign to hundreds? You’re going to find out on this episode!
You want to make the most of the space you have for keywords and product listing titles
And not everyone knows that one of the main ways you can do that is to make sure you’re not repeating words. For example, if you’re selling garlic presses you want to make sure that you only use the word “garlic” and the word “press” once each in your title and keywords. Many sellers would use those words again coupled with other words to try to rank for a different keyword phrase, but that’s not how Amazon works. When Amazon sees the word “garlic” the first time, it shuffles it around with all the other keywords and makes up all the phrases it can using those keywords… so you don’t have to. Find out exactly how Scott recommends you make the most of your keyword and title space on this episode of The Amazing Seller.
Be careful how you phrase your product titles on Amazon.
You may feel it’s important to use words like “quality” and “bargain” in your product titles in order to give those searching adequate reasons to click on your listing title. But when you do that you’re actually wasting space that the Amazon engine is looking at to determine whether your item is something to show at all. People won’t be searching for “quality garlic press” - they’ll be searching for “garlic press.” So leave out the filler words so you can maximize that space with better, more relevant keywords and get your products found in the Amazon search more easily. Scott walks you through these 3 simple mistakes that you can easily fix, on this episode.
OUTLINE OF THIS INTERVIEW EPISODE OF THE AMAZING SELLER
LINKS MENTIONED IN THIS EPISODE
Find Scott on Periscope - www.Periscope.tv - search for @ScottVoelker
www.TheAmazingSeller.com/119 - the PPC episode with Chris Schaeffer
www.TheAmazingSeller.com/86 - Product optimization episode with Karon Thaxton
www.TheAmazingSeller.com/ask - How you can ask Scott your questions for the Friday “Ask Scott” episodes
Scott’s free workshop - http://www.TheAmazingSeller.com/workshop
www.TheAmazingSeller.com/FB - the TAS Facebook Community
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Fri, 27 November 2015
You’ve landed on the Friday edition of the Amazing Seller podcast where Scott does his “Ask Scott” episode. It’s an opportunity for up and coming or veteran Amazon sellers to ask their real life questions of Scott Voelker, a successful Amazon seller who is making it his job to teach and inform about Amazon sales and Private Labeling on Amazon. If you’ve got a question you’d like to ask Scott, you can find out how to do that on this episode, so make sure you listen and ask your questions! Maybe it will be featured on this Friday slot!
If I log on to Amazon using different IP addresses, is that going to cause me problems?
When you log on to any account, Amazon or another site, the website logs what IP address you are logging in from. An IP address is the internet address where your particular computer is located. A coffee shop will have a different IP address. The library will have a different one. Your parent’s house will have yet another. Are there problems that arise when you log into your account from multiple IP addresses? It’s an interesting question that Scott takes on. If you’re curious, take some time to listen in to this episode! If I’m an International Seller, what can I do to maximize my U.S. Sales?
International sellers have a lot of additional hoops to jump through in order to sell their products in the U.S. market. A listener tells Scott he’s doing great so far selling products from Australia, but wants to know what things he should watch out for in order to be successful at his U.S. sales. Scott’s got two great resources to share that should help international sellers make the best of the opportunity to do private label sales on Amazon. If you live outside the U.S. and would like to sell on Amazon, you’ve got to hear about these resources! I created my own product but am not being allowed to use PPC. Can you help?
This listener from Colorado has created his own product and loves that it’s the only product on Amazon like it. He got his first 5 reviews and then went to set up his first PPC campaign just like Scott suggests. When he started the process he discovered that Amazon would not allow him to set up a PPC campaign because he did not have the “buy box” inside the Amazon product listing. That doesn’t make sense. If it’s his product, he should be the only one on the listing and should have that buy box. What’s the catch? Scott’s got plenty to suggest to this seller in regards to tracking down this strange problem, on this episode of The Amazing Seller. Is it a major hurdle to start my Amazon sales in a restricted product category?
Restricted categories in Amazon are certain product niches, like health and beauty, where Amazon will not allow new sellers to enter without approval. A new Amazon seller wants to know if it’s a major problem for him to try to get approved for a “gated” or restricted category within Amazon in order to start with his first product. Scott’s advice is that he not try to get into a gated community like this for his first product and he has plenty of reasons why he gives that advice. You can learn a lot from Scott’s reply so make sure you listen in to hear all the details.
OUTLINE OF THIS INTERVIEW EPISODE OF THE AMAZING SELLER
LINKS MENTIONED IN THIS EPISODE
Find Scott on Periscope - www.Periscope.tv - search for @ScottVoelker
www.TheAmazingSeller.com/ask - How you can ask Scott your questions for the Friday “Ask Scott” episodes
www.TheSellerAbroad.com - A new Amazon seller from Australia!
www.TheAmazingSeller.com/98 - An episode about International sales on Amazon
Scott’s free workshop - http://www.TheAmazingSeller.com/workshop
www.TheAmazingSeller.com/FB - the TAS Facebook Community |
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