Fri, 15 May 2020
As we get into this new rhythm with the Rock Your Brand podcast, I wanted to welcome you to our Friday Jam Sessions. These sessions will feature content from our Take Action Crew conversations - if you haven’t signed up look for the link below. In this session, I go over some common questions about being the face of your brand and whether that’s a good idea or a good fit for everyone. The questions and answers come quick - make sure you have pen and paper ready, you’ll need it! Who is the voice or face of your brand?Have you decided who will be the face of your brand? What approach will they take? Are you trying to be the voice of authority or are you inviting people along for the ride? These are critical questions that business leaders like you should be asking yourselves! Don’t assume that people will just show up and start buying products or consuming content - you need to help them get there. You don’t need all the answers or to have everything figured out - it’s OK to learn along the way, people are understanding. No, you don’t have to be the face - but it helps!If you don’t want to be the face of your brand, ask yourself why that might be. Are you just timid and shy or do you have different reasons for avoiding being the face of your brand? There are some great reasons for deciding to keep your face and your story in the background but you need to have a face to the brand. In my experience, the more you own the brand and make it your baby, the more likely it is to take off and succeed! People need a connection - give it to themYou might be wondering - why all this talk about the face of the brand - does it really matter that much? Yes, it really does! Why do you suppose that brands like Progressive, Verizon, and Nike have spokespeople? People connect with people - not brands! Your brand will have a much higher chance for long-term success if you or someone else serves as the face of your brand. When you think of those brands, you are likely thinking of a face or person associated with that brand - there is a reason for that! What are you waiting for? Join the conversation and learn more about branding! OUTLINE OF THIS EPISODE OF ROCK YOUR BRAND
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Tue, 12 May 2020
Welcome to the very first official episode of the Rock Your Brand Podcast, I am so glad that you’ve come along for the ride with me! Like any good host, I want to show you around a bit and help you to understand what to expect from this journey. After years of helping men and women just like you get their ecommerce business started with The Amazing Seller Podcast, I decided that it was time to make a change. I explain all about that change in the last episode, #827 - make sure to find the link in the resources section at the end of this post. From the schedule to the content, I’ve laid out what exactly to expect from this podcast going forward. Pay close attention - we are moving quickly and we don’t want anyone left behind! Content and scheduleIf you’ve been with me for long, you’ve likely become used to the pattern of when my podcasts air - good news - that’s not changing! Monday, Wednesday, and Friday’s are here to stay, I love the consistency and the routine of showing up three times a week to deliver solid advice that you can use. What is changing is the content. You’ve likely grown used to the content I provide centring around ecommerce businesses - that won’t be my main focus anymore. Moving forward, I’d like to cast a wider net and help people just like you build their brand and expand it. Here is the new plan for our weekly podcast episodes moving forward. Monday - You can expect strategy, teachings, lessons and more from my perspective. Wednesday - You can expect high-level interviews with business leaders and experts. Friday - Friday Jam Sessions! In place of my usual Ask Scott Sessions, I’ll be airing a live episode of my Take Action Crew Morning episodes. This is just a glimpse of what I’ve got in store for YOU! I hope you are as fired up and ready to get out there on this new leg of the journey as I am! OUTLINE OF THIS EPISODE OF THE ROCK YOUR BRAND PODCAST
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Mon, 11 May 2020
It’s HERE - the exciting news that I’ve been waiting to share with my TAS followers for some time has finally arrived! I am thrilled to announce the launch of my newly re-branded podcast, The Rock Your Brand Podcast! While it’s sad to say goodbye to The Amazing Seller, the truth is, the change is for the better. When you think about the change in your life, you can either face good change or negative change. This change is nothing but positive for me and the crew associated with TAS. We’ll still deliver the interviews and insights you’ve come to know and love over the years but now they’ll be more aimed at brand building specifically. On this episode, you’ll hear as I explain what led to the podcast re-branding, why I’m so excited about the future, and so much more. I’m so glad you are along for the ride as we usher in this new season with The Rock Your Brand Podcast! Why Change?I know that The Amazing Seller Podcast has been a mainstay for many of you over the years and I’m so glad that you’ve been along for the ride. It has been an absolute joy and honor to help hundreds and even thousands of men and women over the years, step out on their own and start something brand new. For years I’ve challenged people to embrace change and to boldly step into a new chapter - now I’ve got a chance to follow my own advice. I’m not running away from change, I’m embracing it and I hope you’ll do the same! Pushing through resistanceEvery time you set out to do things differently or to start a new direction, you are going to encounter resistance. Sometimes resistance comes in the form of external resistance and sometimes it shows up as internal resistance. How have you dealt with resistance in the past? I felt a ton of resistance as I considered and then embraced the idea of re-branding The Amazing Seller Podcast but I knew that I had to push through the resistance to see positive change. Learn more about the story from TAS to The Rock Your Brand Podcast by listening to this episode! Come along for the ride!Why not start something brand new instead of “Re-branding” the TAS podcast? Good question! I decided to re-brand the podcast because I don’t want to leave anyone behind. If you’ve been coming to TAS for years or if this is your first episode - I want everyone to come along for the ride. Also - if you’ve been paying close attention, you know that TAS has been changing the focus over the last year or so to emphasize branding. More helpful branding tips and tons of exciting and insightful interviews are just around the corner - stay tuned for more! OUTLINE OF THIS EPISODE OF THE ROCK YOUR BRAND PODCAST
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Fri, 8 May 2020
Don’t you hate it when you get those annoying emails that practically SCREAM their products at you? When was the last time you were happy to get a telemarketing phone call? Let’s face it, the “Salesy” approach is the worst! What if there was a way to communicate with your target audience without turning them off? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he teases some exciting news for TAS and as he gives a detailed walkthrough of a successful email he recently sent out to his brand. Make sure you have pen and paper handy for this episode - you don’t want to miss it! How to make a solid connection with peopleAt the heart of Scott’s effective email marketing approach is a desire to really connect with people on a personal level. You don’t need to be formal with your email messages - in fact - its best to keep your emails lighthearted and fun! Using friendly banter and lingo that your target audience gets is also a critical aspect to making that personal connection. To learn more about Scott’s approach and how to get your followers to let their guard down, make sure to listen to this episode of The Amazing Seller! Keep it simpleLet’s face it, the reason why most marketing fails is that the marketer doesn’t take the time to really get to know their audience. Generic and complicated emails are what drive people away - why do so many businesses continue with this outdated approach? Making a connection with people takes effort - but not much! According to Scott, the best thing you can do when writing your marketing emails is to keep your message simple. Tune into this episode of The Amazing Seller as Scott breaks down exactly what sellers like you need to write to keep your followers engaged! New Changes Coming!If you’ve been around the TAS community for very long, you know that Scott loves to change things up from time to time. Each time Scott rolls out a new change - it’s always a good one that helps sellers like you take your business to the next level of growth. Comming as soon as Monday, May 11th, Scott will be announcing some pretty big changes for The Amazing Seller podcast. Are you excited? It’s going to be an episode that you don’t want to miss! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 6 May 2020
Is it time to re-think your business strategy? Are you doing enough to reach out to and connect with your target audience? What is holding your business back from reaching its full potential? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Dave Manley from MMA Bobblehead for an update on his brand and key lessons he has learned over the last year. This is your chance to learn from a seller just like you - make sure to have pen and paper handly - you don’t want to miss a minute of this powerful episode! Pulling back the curtainDo your followers know what you are working on right now? Have you invited your followers into your brand on a deeper level? While every brand doesn’t lend itself to a “Behind the scenes” look, for those that do - pay attention to what Dave has done! By inviting his followers to participate in the crafting, producing, and launching of each new MMA Bobblehead, Dave has created a loyal following. To hear more about how Dave keeps his followers plugged in, make sure to listen to this episode of The Amazing Seller! Make them feel specialHave you ever been part of a VIP group or a special club? Remember in high school when everyone wanted to be part of the “In” crowd? What if there was a way to get that sort of effect when it comes to creating excitement for your brand? According to Dave, the best way to create loyal fans is by inviting them to be part of an exclusive insider’s group. After creating the VIP Cage Fight Club, Dave saw his customer engagement skyrocket - more to the point, Dave says that he genuinely enjoys the group he created. What would an exclusive group in your brand look like? Tune into this episode of The Amazing Seller to hear more from Dave and Scott! Lead with providing valueHave you ever been in a scenario or a relationship where someone continuously asked you for something without offering anything in return? Let’s face it, no one likes to be taken advantage of – but it can feel that way when someone asks something of you without providing value in return. Don’t let that happen to you and your business! Scott and Dave encourage sellers like you to get into the habit of delivering value way before you ever make an ask of your customers. To hear more from Scott about this critical topic, make sure to tune in to this episode of The Amazing Seller! Take Action!Listening to Dave and Scott can really get you fired up and ready to take action! So what are you going to do? Are you ready to make some serious headway with your brand or will you go back to the same old routine? The truth is, if you want something you’ve never had, you need to do something you’ve never done before! Remember, you aren’t alone - Scott has created some helpful resources that sellers like you can utilize to take your business to the next level of growth. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 4 May 2020
Don’t you hate it when you can’t figure out which way to approach a critical aspect of your business? What do you usually do to solve the issue? Do you gather advice from respected sources? If so, this episode is for you! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they share their insights on building an email list. The guys go through three tactics that sellers like you can use to build an email list and grow a following for your brand. Have pen and paper ready - you don’t want to miss a minute of this powerful episode! Email list building works!If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you get behind the idea of building an email list. Too often sellers spend too much of their time and energy focusing on channels they can’t control - email list building is different. By focusing on and relentlessly growing your email list, you will have direct access to your target market. To learn more about using email marketing as effectively as possible, make sure to listen to this episode of The Amazing Seller! Contest giveawaysHave you tried using contest giveaways to build your email list and your brand’s following? What are you waiting for? Sure there will be some people who will sign up just to get the free thing you are providing but if you play your cards right - you’ll get the right people. It all comes down to what you are giving away - you can limit who signs up by niching down what prize you give away. To hear how Scott and Chris run their contest giveaways, make sure to listen to this episode of The Amazing Seller! Checklist and worksheet giveawayWhile a contest giveaway sounds good, you might not have the funds to get an attractive prize that will get people to sign up. What should you do if you want to get the right people to sign up but you don’t have a ton of resources? According to Scott and Chris, the answer to consider putting together a free resource like an ebook, checklist, or worksheet. If you provide something valuable, people will respond by giving your their email list - it really works! Learn more about using an asset like an ebook to attracting the right people by listening to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 1 May 2020
What is the state of the ecommerce industry right now? Is it possible to launch a successful ecommerce business in 2020 or has the ship sailed? If you are wondering what it takes to start a brand or a new aspect of your business in 2020, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he introduces an extended session of Coffee Talk where he discussed what he would do if he had to start over in 2020. You’ll want to pay close attention to this episode - Scott has some helpful tips that you don’t want to miss! Attention is the new currencyOver the years, Scott has been doing his best to convince sellers like you to start focusing on attracting the right attention as you build your ecommerce business. If you create the right content, you’ll bring in the right attention to your brand - then you can use that attention to build a following. What are you doing right now to improve the attention that your brand attracts? Learn more about reaching your target market by listening to this informative episode of The Amazing Seller! Become known as a giver!Don’t you hate it when you feel like someone is trying really hard to sell you something? Getting “Sold” something makes you feel like a giant target for salespeople to hit. How do people feel when you try to sell them something from your brand? Are you giving them enough value before you make your ask? Years ago, Scott learned the critical value of focusing on providing value to people multiple times before you ask them to buy something. To hear more helpful tips like this one from Scott, make sure to tune in to this episode of The Amazing Seller! Video works wondersWhat is your strategy when it comes to leveraging videos to expand your brand? When was the last time your ecommerce brand posted a video on any of your channels? If you aren’t using videos right now to reach others and spread your message - you are missing out on a powerful tool! Go ahead and scan your Facebook newsfeed or your Twitter feed, what do you see? Videos! Make sure your brand doesn’t get left behind as others embrace the use of video marketing - listen to this epsode of The Amazing Seller to learn more! Don’t let fear hold you back!Let’s face it, a lot of people want to fire their boss and work for themselves but too many people are afraid to step out and trying something on their own. You’ve already decided that you are ready to step out and do something you’ve never done before. Don’t let fear come creeping back in and scare you away from taking action. To learn more about confronting your fear and stepping out on your own, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Tue, 28 April 2020
If you rely on or base much of your business model on Amazon’s Affiliate program, chances are you have a lot of questions! How will Amazon’s recent change impact your business? What are your options going forward? Here to cover these questions and a lot more are Scott and Chris! On this episode, the guys will cover the recent change with Amazon’s Affiliate program, how sellers like you should respond, key advice for future-proofing your business, and so much more. Make sure to have pen and paper ready - you don’t want to miss a minute of this episode! What are you waiting for? Diversify!The last thing you want your business to resemble is a Jenga tower - if the wrong piece gets removed - it all comes crashing down! How do you ensure that your ecommerce business doesn’t look like a failed game of Jenga with shelved block laying all over the floor? The answer is to future-proof your business by diversifying. For years, Scott has been a huge proponent of expanding your brand and keeping it independent from any singular channel. To learn what it takes to diversify your brand going forward - make sure to listen to this episode! Turning change into opportunityLet’s face it, most people hate change. Even if you don’t like it, keeping things the way they are is predictable! If you want to get anywhere in life or business, you’ve got to be willing to embrace change - good or bad. What if there was a way to shift your mindset to see change as an opportunity? In the past, Scott saw change as a challenge and even an adversary but he soon learned to look at it a little differently. What is your relationship like when it comes to change? Are you ready to make a plan or do you need some helpful advice? Tune into this episode of The Amazing Seller to learn more about this topic from Scott and Chris! Tools designed for youIf you’ve been around the TAS community for very long, you know that Scott is passionate about equipping and encouraging sellers like you. While Scott can’t sit down for a coaching call for every TAS follower - he has created resources to help you learn the best path forward for brand building. Especially during these challenging times of isolation and uncertainty - it’s helpful to hear from a voice of clarity and expertise. You can learn more about the tools that Scott and his team have developed by listening to this episode and by visiting the links located in the resources section. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Sun, 26 April 2020
What would it mean for your business if you could become known as the “Go-to person” in your niche market? Is there a way to pivot the direction of your business and make a more practical approach? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with his guest, Michael Stelzner. Michael is the founder of Social Media Examiner, author of the books “Launch” and “Writing White Papers”, and the man behind Social Media Marketing World–the industry’s largest conference. He’s also the host of the Social Media Marketing podcast and founder of the Social Media Marketing Society. In his conversation with Scott, Michael brings his seasoned and knowledgeable approach to branding and content creation. If you are ready to really dig into how to create a thriving and successful business - don’t miss a minute of this powerful episode! From “I have to,” to “I want to.”Let’s face it, building a business from the ground up is not for the faint of heart! So much of building your business revolves around tasks that you have to complete or you’ll never get anywhere. At some point, you need to make the shift from doing what you “Have to do” to what you “Want to do.” Where are you in your journey? Are you still in the “Have to” phase? What will it take for you to get to the “I want to” phase? Tune into this episode of The Amazing Seller to hear more from Scott and Michael as they discuss this important topic! Content is KINGIf you’ve been around the TAS community for very long you know that Scott is passionate about helping sellers like you understand that content is key to a successful ecommerce business in 2020. Don’t just take Scott’s word for it! Michael has his own success story with creating content that connectes with people. On this episode of The Amazing Seller, you’ll hear from Scott and Michael as they explain why content is king, how niche markets work, why you should model your business off this method, and so much more. Don’t just hope your ecommerce business with succeed, learn from helpful examples that actually worked! You’ll need pen and paper for this fascinating episode – don’t miss it! Telling your story with your brand.What is the story with your ecommerce brand? Are you giving people a reason to connect with you over your competitors? If you aren’t taking a storytelling approach with your brand you could be missing out on a huge opportunity! Too often Scott hears sellers say things like “I don’t have a story to tell.” That’s not true! Your journey and your approach will connect with people, just give it a chance. What do you have to lose? If you want to build a following that will sustain an ecommerce business, then give Scott and Michael’s method a chance to succeed. Learn more about building a business that connected with people and sustains that connection by listening to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 24 April 2020
If your brand won’t support a physical product then you are in big trouble, right? Not so fast! Years ago, the rule of thumb in the ecommerce world was to find a niche market and create products that market would buy - that’s still a good recipe, just not the only one for success. It’s time for another informative and engaging session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he explains how sellers like you can create a thriving business through digital products, affiliate programs, and more. You’ll want to pay close attention to this episode - have pen and paper handy! Make sure to diversity!If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you expand your brand. One of the best ways to expand your brand is to set it up for success from the start. As you build your brand - consider how you can connect with others in the market and even leverage those relationships to expand your brand. Not sure where to start? Don’t worry - Scott has you covered! Tune into this episode of The Amazing Seller as Scott give key advice that can help you take your ecommerce brand to the next level of growth. Three helpful tips from ScottCan you really build a successful ecommerce brand without Private Label Products? Long-time TAS followers know that Scott has been a huge proponent of private label products in the past and that’s not changing. Scott is simply advising sellers to think broader about how they can use their brand to make a profit. On this episode, Scott covered three helpful questions to ask yourself as you validate your target market.
To hear how sellers like you can really drill down and focus on your target market without relying exclusively on a private label product - make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Tue, 21 April 2020
Are you tired of stressing out about the lack of traffic to your website? Are you looking for new and innovative ways to engage your target audience? If you are ready to put in the work - you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he discusses his three steps to finding keywords to rank your website quickly. Don’t leave something as important as website traffic up to guesswork - take advantage of Scott’s tried and tested approach. Make sure you have pen and paper ready for this episode - you are going to need it! Is website traffic really worth all the effort?As you build your ecommerce business, you’ve likely heard of the need to attract and direct website traffic. What does it look like to attract the right type of traffic? How much traffic is enough? To cut through all the complexity surrounding website traffic, Scott has compiled the results of several brands that he has started over the years. Going through this data, Scott will help sellers like you see the value of getting qualified and quality traffic coming to your website. Learn more about this critical topic from Scott by listening to this episode of The Amazing Seller! How is your email list?What is the status of your email list? Has it been a while since you’ve contacted them? Has your list gone cold? Are you struggling to build an email list in the right place? Don’t worry, you are not alone! Scott has been focusing a lot of time and energy into easy to use resources that will help you build an email list. Make sure to check out the resources section at the end of this post to learn more about building a robust email list! Creating contentDid you know that one of the best ways to attract traffic to your ecommerce brand and to your home base is by creating sharable content? It’s true! What type of sharable content could you develop that would make your brand stand out from the competition? Would your fans respond better to a YouTube video or an ebook? Try turning that question on your brand’s followers and see what they have to say! There are so many ways to break away from the rest of the pack and help your brand shine – you just need to do the hard work to find out what would work best. Listen to this valuable episode of The Amazing Seller as Scott gives some tips and insights that you can use to help your brand succeed! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 20 April 2020
Do you ever feel overwhelmed by the mountain of tasks that you need to tackle this week? How do you avoid feeling overwhelmed and actually get your tasks done? If you are sick of seeing your dreams go unrealized year after year - this is the episode for you! On this episode, you’ll hear from Scott as he shares his hard-earned advice and insights on what it takes to cut through all of the noise and focus on what really matters. You’ll need pen and paper ready for this powerful episode - don’t miss it! Dump your thoughts on paper
One of the best ways that Scott has found to get all of the noise and distractions cleared out is by dumping all of his thoughts out on paper. While it may sound like a simple exercise, the truth is - it works! What do you have to lose by trying? It doesn’t take much, just grab some paper and a pen and sit down with your thoughts. Soon, things will start to fill up your paper - important things and unimportant things. Worry about sorting it all out later - at first, you just want to focus on getting the thoughts from your mind to the paper. Have you tried this exercise before? How did it go for you? Make a plan and stick to it
Let’s face it, there are a ton of people out there who are trying to start something from scratch - what makes you think you’ll succeed? While there are a ton of people out there with drive, very few budding leaders have a plan. If you don’t have a plan yet, what are you waiting for? No one is going to sit you down and hand you a blueprint for success - you’ve got to figure it out for yourself! To hear how Scott put his plans in place and succeeded over time, make sure to tune in to this episode of The Amazing Seller! Identify your priorities
If you had to list out the top priorities for the week, could you? What about your top priorities for the day? While it may sound silly - try listing out your top priorities at the top of a page each day and watch what happens. There is something about the simple act of writing down what you plan to do and what you need to get done that simplifies everything. Kick complexity and chaos to the curb and learn what it takes to embrace a thoughtful and diligent approach. Listen to this episode of The Amazing Seller to learn more helpful tips and insights from Scott!
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Fri, 17 April 2020
What if there was a way for you to make money without sourcing a product for your brand just yet? Does that sound too good to be true? It’s not! By using programs like Amazon’s Affiliate Marketing program, sellers like you can leverage your email list and home base to publish content about other products. On this episode of The Amazing Seller, you’ll hear from Scott as he explains how to use Amazon’s affiliate marketing program to your advantage. This is a helpful episode - you don’t want to miss a minute! Don’t overcomplicate it!If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you see the value in creating content for your niche market. Have you started creating content yet? What are you waiting for? It may sound intimidating and scary, but it doesn’t have to be! Just start creating content like product reviews, or comparisons, or helpful tips for others in your niche. What do you have to lose? Sure, your first videos or blog posts won’t be completely polished and professional, but that’s OK. There is always room to grow and improve, but you’ve got to put yourself out there! Tune into this informative of The Amazing Seller to learn more about this crucial topic from Scott! Building an email listIf you had a sure-fire way to communicate with your customer base, roll out new promotions to spike your sales, and test new product ideas, would you jump on board? Of course, you would! So how’s your email list strategy working out? On this episode of The Amazing Seller, Scott and makes the case for leveraging a well thought out email list plan to build your business. While it’s not always perfect and there can be issues along the way, building an email list has proven time and time again to be one of the best ways to connect with your customers and drive sales. Hear more on this topic from Scott by listening to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 15 April 2020
What would it mean for your business if you were able to increase your current website traffic by 235%? Does that sound too good to be true? It’s not! While these numbers aren’t easy to achieve, they aren’t impossible. On this episode of The Amazing Seller, you’ll hear from Scott as he gives an update on a case study he has been conducting. Sharing his unique approach, Scott wants more sellers like you equipped to go out there and succeed. Make sure to have pen and paper ready for this powerful episode - you don’t want to miss it! Traffic is KEYIf you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you make the shift to attracting traffic with content creation. Will all the work to attract traffic really pay off? Is it even possible for new sellers to bring in such a huge following to sustain a brand? If you are ready to put in the time, Scott has the roadmap that will help you get your business in the best position for long-term success. Pay close attention as you listen to this engaging episode of The Amazing Seller! Scott’s tried and tested approachWhile results may vary - Scott is convinced that the approach he has developed will show upward movement for sellers like you. Scott doesn’t just develop his plans and processes in a vacuum, he puts it to the test before he brings it to his TAS audience. Here is Scott tested approach that increased website traffic by 235% in 30 days.
To hear Scott break down his approach step by step, make sure you take the time to listen to this episode of The Amazing Seller - you’ll be glad you did! Be patient!Let’s face it, waiting for something to grow over time is not easy! The old saying rings true, “A watched pot never boils.” The more you build up anticipation and unrealistic hope for your business to shatter expectations, the more you will be disappointed. Remember, building a thriving ecommerce business is a marathon, not a sprint. Don’t worry, your business will get there - you can’t expect success overnight! Learn more about the need for patience and much more by listening to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Sun, 12 April 2020
How has the COVID-19 situation impacted your business? Has it derailed your plans for 2020 and put your business in a state of chaos? What if there was a way to plan and prepare your business to endure this situation and come out the other end thriving? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Jeff to sit down and discuss how sellers like you can prepare your business for this difficult time we are in. You’ll want to have pen and paper close by for this powerful episode! Everything is up in the airLet’s face it, everyone is scared and no one knows how this COVID situation will all shake out in the end. Why not face your fears and assess the situation? Just because someone grabbed the snowglobe of life and turned it upside down - it doesn’t mean that you can’t hunker down and figure out your next step. If you feel like you are out of control - you are in good company! While we don’t have the power to change the situation, we can change our approach. Tune into this episode of The Amazing Seller to learn how Scott is preparing to endure this challenging time, you don’t want to miss it. Put plans in place!While you have all of this extra time at home or just freed up time due to limited public outings, why not put this time to work for your business? Take this opportunity to study your competition and do some deep dives into what makes your target market tick. Where do you need to get started today? To get some detailed plans to help you succeed, listen to Scott and Jeff’s seasoned advice on this detailed episode of The Amazing Seller! Don’t let fear win!If you’ve been around the TAS community for very long, you know that Scott is dedicated to helping sellers like you succeed in the ecommerce industry. Over the years, Scott has built a reputation on his ability to cut through all the complexity out there and deliver clear advice that actually works. Scott won’t sell you on some get quick rich scheme and he won’t have guests that do that either! Rather than play on your fears and worries about this anxious time - Scott wants to give you tools that will help you. Use this time to put fear in its place - it’s time for you to get back in the driver’s seat. Learn more about tackling fear and moving forward with a plan for success by listening to this episode of The Amazing Seller featuring Scott and his guest, Jeff! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Thu, 9 April 2020
How is your ecommerce business coming along? Are you right in the middle of building your business or are you just getting started? Wherever you are in your journey - you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he addresses a common question from TAS followers like you - can I start a business with ZERO money down? Scott’s short answer is, yes! Tune into this episode to hear more about getting starting and making the most of your ecommerce business - you don’t want to miss it! Yes, you can get started with nothingToo often business leaders get so fixated on the idea of coming out of the gate swinging with a fully developed brand. Even though you don’t have everything figured out with a game plan for the next 12 months - it doesn’t mean you can’t take action and get the ball rolling today. Why not start identifying your target market? Why not start creating content that your market can engage with? It doesn’t cost you any money to start writing blog posts and creating videos! To hear how Scott would start an ecommerce business with no money down today, make sure to listen to this informative episode of The Amazing Seller! Do your research!Did you know that one of the best ways to start an ecommerce business is by studying the marketplace? It’s true! Too much talk has been dedicated to people who seem to make something out of nothing - but that’s not how most businesses start! If you take the time to do your research and understand what the market wants and what it will react favorably toward - that’s a recipe for success. Learn more about doing your own research to put your business in the best position for success by listening to this episode of The Amazing Seller! Build an email list and keep it warmDo you have an email list started for your brand yet? What are you waiting for? Time and time again, Scott has found that building an email list and keeping list subscribers engaged is one of the most important things you can do for your small business. Why not take advantage of the opportunity to have a line of communication with people who want to support your business and see you succeed? Learn from Scott’s expert perspective as an email list builder and so much more by tuning into this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 8 April 2020
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Mon, 6 April 2020
Are you seeing the type of results that you had expected with your ecommerce business? What is going to do to set your brand apart from everyone else in the marketplace? On this episode of The Amazing Seller, you’ll hear from Scott as he takes his seasoned perspective and examines how a niche website gets over 470,00 visitors each month. Scott also explains how sellers like you can leverage traffic and content to bring in a profit for your business. Have pen and paper ready - you don’t want to miss a minute of this engaging episode! Have you validated your market?Do you ever feel like you are spinning your wheels when it comes to getting ahead in your particular corner of the market? What are you doing to make yourself stand out from all the other leaders vying for your audience’s attention? One of the primary reasons many ecommerce sellers run into early challenges with their brand is due to an inadequate validation process. Don’t let what happens to so many ecommerce sellers happen to you! Follow Scott’s vital advice by listing to this episode of The Amazing Seller! Content that connectsWhen was the last time you read a really compelling piece of content on the internet? Try taking a minute and breaking down what made that content stand out in your mind. Did it answer a question you found yourself asking? Did it touch on a topic you are especially interested in? If you want to make your brand stand out in the minds of people in your market - do the hard work of making content that they’ll find helpful and relevant. Discover more helpful tips about content creation and so much more by listening to this episode of The Amazing Seller! Do your research!Let’s face it, most sellers don’t have time to scope out and do a deep dive on all their competitors. Knowing and understanding how just one or two of your top competitors operate would be valuable information to have. Scott has a great way of taking a look at how businesses have operated over several years of operation. Why not take some time and look a little bit closer at your competition? You can hear more about taking a trip through the Wayback Machine and so much more by listening to this episode of The Amazing Seller. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Thu, 2 April 2020
Are you ready to take on the weekend and do the work necessary to help your ecommerce business grow? What are your top priorities as you build your business? If you want some solid advice from an experienced source, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he explains how sellers like you can build a thriving ecommerce business based on niche markets that include hobbies and other sectors of the market. Have pen and paper ready, you are going to need it for this informative episode! Is brand building just for hobbies?While building a brand around a hobby might be an easy and low hanging fruit option for many sellers there are those who want to build a brand that is not based on hobbies. Is that even possible? Yes! You don’t have to build your ecommerce business around hobbies - it’s just a helpful starting point. If you can leverage something you know and love to grow a business, why not give it a try? Some people want to keep work and personal life separate, that’s fine - there are still plenty of opportunities in the marketplace. Tune into this episode of The Amazing Seller to learn more about this topic from Scott - you don’t want to miss it! Helpful examples from non-hobby nichesIf you are wondering how to build an ecommerce business in a non-hobby niche, Scott’s got you covered! Taking on a question from one of his Brand Creator Academy attendees, Scott compiled a list of four examples from leaders who successfully built their business on non-hobbies.
To hear Scott expand on how each of these non-hobby niches has helped leaders build successful and thriving businesses, make sure to listen to this engaging episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 1 April 2020
Is your ecommerce brand bringing in enough traffic to keep your business running? Wouldn’t it be great if there was a way to boost traffic and your sales without spending thousands of dollars? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over the results of a recent case study from a seller like you. If you are ready to put in the work required to see actual change occur in your business, you’ve come to the right place! Have pen and paper ready - you are going to need it! What does it look like to build out your brand?If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build out your brand. What does it look like to build out your brand in 2020? According to Scott, it all comes down to driving traffic to your home base or website - from there, Scott suggests investing time and energy into growing assets like your YouTube channel. To hear Scott expand on what it looks like you build your brand in 2020 and so much more, make sure to listen to this episode of The Amazing Seller! What are you waiting for - build an email list!What is the status of your email list? Has it been a while since you’ve contacted them? Has your list gone cold? Are you struggling to build an email list in the right place? Don’t worry, you are not alone! Scott has been focusing a lot of time and energy into easy to use resources that will help you build an email list. Make sure to check out the resources section at the end of this post to learn more about building a robust email list! Steps you can takeWould you like to know exactly what it takes to increase product sales by 73% and add 9,366 email subscribers for your brand? Reviewing some data from a TAS follower, Scott was able to identify these areas that will help sellers like you succeed in 2020 and beyond.
Where do you need to start today? What are you waiting for? Put a date on your tasks and make them happen! To learn more about accomplishing your goals and so much more, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 30 March 2020
Could your brand use a simple and reproducible strategy to bring people to your website at the drop of a hat? If you want a method that you can imitate in order to find similar success, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he shares a few examples of how he has attracted traffic, maintained his email list of over 35k, what it takes to bring people in, and so much more. Have pen and paper ready, you don’t want to miss a minute of this fascinating episode! Build your home base!Have you built your home base for your brand yet? What are you waiting for? Too many sellers who want to get ahead and give their business the best chance to succeed, fail to build a home base to direct their followers too. When you first get started, your home base doesn’t need to be extravagant and perfect, just make it simple and easy to use! To learn more about leveraging your home base to your full advantage, make sure to listen to this episode of The Amazing Seller! Tools made for youIf you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you succeed. Where else can you go to get a solid option that you can trust? Staying true to his mission, Scott has put together several resources to help ecomerce sellers get their brand started and standing on a solid foundation. What are you waiting for? Check out just a small sampling of the helpful resources that Scott has to offer by checking out the resources section at the end of this post. Scott’s special tipWhen you send out an email to your follower, are you making sure to follow up with the folks who didn’t read your first email? Why not circle back and try sending the same message but with a different subject line just to those who didn’t open the first email? When someone doesn’t respond to what you are doing, try saying it a different way! To hear more about this tip and the email that Scott wrote that got over 500 people to visit his site, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 27 March 2020
How are you holding up during this wild time we find ourselves in with the Novel Coronavirus Outbreak (COVID-19)? Are you largely unaffected or are you in a more hard-hit area of the country? Taking a rare pause from his usual Friday Ask Scott Sessions, Scott decided to take some time to explain how sellers like you can make the most of this time. Believe it or not, there are things you could be doing right now to set your business apart from all the rest. Tune into this episode of The Amazing Seller to learn more! Making the most out of a bad situationAre you naturally more of an optimist or a pessimist? To put it plainly, are you a glass half full or glass half empty type of a person? Whichever comes naturally to you, if you want to make the most of a bad situation, you need to look for the positive. Looking for the positive doesn’t mean ignoring the facts and pretending you live in a different reality - it’s not letting those facts keep you down in the dumps. To learn more about making the most out of a bad situation, make sure to catch this episode of The Amazing Seller - you don’t want to miss it! 7 ways to grow and maintain during tough timesLet’s face it, sometimes there are moments in life when you just need a good checklist. To help clear through all of the noise and confusion out there, Scott decided to put together a helpful list of things you can do right now to put your business in a position to succeed.
What are you going to work on to get your business through this crisis? Do you have a list you’ve already started on? Make sure to stay connected to the TAS community as Scott continues to offer helpful resources like this list! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 25 March 2020
What is your plan to grow your business and build a brand that will last? Do you find yourself struggling to find the funds to get things off of the ground? If so, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he shares five ways that sellers like you can bring in over $1,000 a month. Don’t worry, this isn’t some get rich quick scheme! Scott only brings you tools and tips that actually work - no gimmicks. What are you waiting for? Have pen and paper ready as you listen to this helpful episode - you don’t want to miss it! Flip a productOne of the best ways for eager entrepreneurs to get started is by holding a garage sale. Yes, seriously! While it might sound crazy, the truth is, there could be a couple of hundred or even a couple of thousand dollars in unused items sitting in your basement or garage. Why not take a look at what you don’t need anymore and post it for sale on Ebay, what do you have to lose? To hear how this approach helped Scott get his business off of the ground, make sure to listen to this episode of The Amazing Seller! Retail arbitrageHave you ever heard of the term, retail arbitrage? It’s basically the strategy of finding items for sale or below retail value and then posting them online for a profit. You can do this in big ways or small ways - the best way to get started is by looking at the clearance section at your favorite retail store. While Scott doesn’t encourage this practice for a long term strategy, it can be helpful as you raise the funds to start your brand. Learn more from Scott about retail arbitrage and so much more by listening to this episode of The Amazing Seller! Create a small digital product or charge people for your expertiseDid you know that someone out there will pay you money to create something or share your knowledge on a specific subject? It’s true! From Etsy and Ebay to Udemy - more and more platforms are popping up online that connect people to artists and experts. If you want to build up some extra cash while you start your business, why not consider selling a digital product or your expertise? If you aren’t sure what you might be able to offer, listen to this episode of The Amazing Seller as Scott shares some helpful examples. Monetize traffic you already haveDo you already own a blog or website? What about a YouTube channel, Instagram channel, or an email list? If your answer is yes, you have an asset you can leverage to make more money. While you likely won’t get rich off of turning on ads on your website or blog, you can certainly earn some extra income for your growing business. You don’t have to guess what this step in the process might look like, Scott has a whole strategy! Make sure to check out the link to brand creators located in the resources section at the end of this post. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 23 March 2020
Did you know that one of the best ways to avoid mistakes is to learn from the mistakes and failures of others? Don’t fall into the same avoidable traps that other small businesses have faced over the years! On this episode of The Amazing Seller, you’ll hear from Scott as he goes through nine reasons small online businesses fail. In his signature style, Scott also shares some helpful examples that sellers like you can relate to - have pen and paper ready, you don’t want to miss a minute of this informative episode Freedom!Do you remember that scene from Braveheart with Mel Gibson? With his face painted in war color blue, the hero shouts the one-word rally cry, “Freedom!” While their battle was against a terrible and oppressive government - many feel that way about the traditional workplace today! For many small business owners, that scene resonates because freedom is the main reason many go into business for themselves. How do you make sure your newly found freedom doesn’t become some money pit that you never recover from? Tune into this episode of The Amazing Seller as Scott shares his expert insights that will put you on the path to success. 9 Reasons Small Online Businesses FailHave you heard that saying, “Those who don’t study history are doomed to repeat it?” Don’t fall for obvious mistakes that you can easily avoid by learning from others! If you’ve been around the TAS community for very long, you know that Scott is a naturally curious guy. Following his curiosity, Scott found some helpful information from Small Biz Trends featuring nine reasons small online businesses fail. Avoid these mistakes!
Is your business in danger of committing any of these deadly business mistakes? Which ones do you need to look out for? Tune into this episode of The Amazing Seller to hear Scott expand on this list and so much more! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 20 March 2020
Are you fired up and ready to charge into the weekend with a sense of direction and purpose? What do you need to focus on in this phase of your business? If you are looking for help that will get you headed in the right direction - you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he explains how to make the right ethical decisions, what it takes to stay in Amazon’s TOS when it comes to insert cards, and so much more. You’ll want to pay close attention to this powerful episode - don’t miss it!
What is your goal?
Wouldn’t it be great to have a ton of people on social media sharing pictures of your product? One of the best ways to get your product featured is by growing your brand’s following. If you want to build your brand while selling your product on Amazon, you also need to honor their Terms of Service (TOS). When you consider sending insert cards to your customers, you need to make sure you aren’t directing them away from Amazon and directly to your store. Amazon wants to see sellers provide value and assistance to the buyer - so deliver! To hear more about growing your brand’s following, make sure to listen to this episode.
Making the right choice
How do you judge between what’s right and what’s wrong and the good from the bad? Some people follow their faith, other’s are more focused on making the most of their life, whatever you believe, you need to have a moral center that will help you make difficult decisions. One helpful tool to get a gauge on what is the right choice to make is to ask yourself, “Does this pass the mom test?” Would the decision that you are going to make be ok with your mother? Let’s face it, we all want to make our mother’s proud - why not run your business the same way? To hear more helpful insights like this one from Scott, make sure to listen to this episode of The Amazing Seller!
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Wed, 18 March 2020
Wouldn’t it be nice if you had more traffic coming to your website than you know what to do with? It sounds like a great problem to have! While it might sound impossible, there is a way to boost your numbers and get more people connected to your brand. On this episode of The Amazing Seller, you’ll hear from Scott as he walks through his new brand, the traffic numbers they’ve been able to attract, what he plans to do with his increased traffic, and much more. Make sure to have pen and paper handy for this powerful episode - you don’t want to miss it! A tried and tested approachIf you’ve been around the TAS community for very long, you know that Scott is a passionate and fired up guy. What really fires Scott up more than anything else is sharing helpful tips and insights that empower sellers like you to succeed. Avoiding the shiny and sexy approach that many ecommerce gurus adopt, Scott would rather establish a relationship and help people in a more meaningful and intentional way. Don’t leave it all up to guesswork or take the advice from some random guy who shot a video in front of a Ferrari - tune into this episode of The Amazing Seller to hear from Scott! Scott’s five tips to increase traffic to your siteScott doesn’t want to see sellers like you scrounge around the internet cobbling together an approach from five different experts. Why not take some time and adopt Scott’s method, what do you have to lose? Scott has seen real results and wants to share what he’s learned with serious and committed sellers like you.
To get a full breakdown of Scott’s approach and so much more, make sure to listen to this episode of the Amazing Seller! Be patient, play the long game!Did you know that by following Scott’s tried and tested approach, you could be rolling in the MILLIONS next year? NO! While Scott is quick to point out that anything is possible, the truth is, he is not out to sell you a get rich quick scheme. If you want to succeed in the ecommerce industry in 2020, you’ve got to be willing to put in the hard work and time needed to succeed. Are you ready to ditch the shortcuts and less than ethical business practices? If yes, listen to this episode of The Amazing Seller to learn more from Scott! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 16 March 2020
What is the state of your ecommerce business? Are you excited about the possibilities or are you worried about your future? Scott is here to help you peel back all the complexity and get to the heart of what makes a business succeed. On this episode of The Amazing Seller, Scott walks through a recent Mastershop he held with two business leaders at his new lake house. From obvious changes to ones that you might not have thought about before, you’ll want to have pen and paper handy for this powerful episode - don’t miss it! Scott’s Five TakeawaysDid you know that one of the best ways to set your brand up for success is by learning from other business leaders who learned and adapted their approach along the way. You don’t have to make the same mistakes and face the same challenges that other sellers faced - learn how to set your ecommerce business up for success by listening to this engaging episode with Scott. After spending time with ecommerce sellers like you, Scott had several takeaways that he belives will help business leaders like you.
Where are you on your journey? What do you need to start working on today? Hear Scott expand on each of these takeaways and so much more helpful information by listening to this episode of The Amazing Seller! Focus on the basics!If you’ve been around the TAS community for very long, you know that Scott is a fan of simple and easy. Too many business leaders get caught up in the weeds and fail to seek through all the challenges to focus on what really matters. Don’t let overwhelm and worry rob you of your success and joy as you build your ecommerce business. Find out how Scott was able to keep his eye on the prize and make his dreams a reality by listeing to this inspiring episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 13 March 2020
How are your plans for the weekend shaping up? Are you ready to get some much-needed rest from the workweek or are you utilizing the weekend to get your business off of the ground? Wherever you are on your journey so far, it’s always helpful to get an outside perspective. It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares some tips and examples from Facebook marketing success stories. Make sure to have pen and paper ready, you’ll need it for this informative episode! An example you can use to drive traffic!If you’ve been around the TAS community for very long, you know that Scott likes to break things down so everyone who listens to him can understand the information. Drawing from his success engaging with new communities on social media, Scott wanted to share a helpful example that sellers like you can follow to drive traffic on your social media channel.
Are you ready to see how your social media community will respond? What steps are you going to take to start engaging with your target audience? To hear Scott expand on this example and so much more, make sure to listen to this episode of The Amazing Seller! Build on what worksNever one to take success for granted, Scott wants sellers like you to consider throwing some fuel into the fire even when it’s roaring hot. If something is giving you good results, keep directing resources to there! Putting the pedal to the metal, Scott has a great way to build on the success of his social media engagement effort.
One of the best things about connecting with a robust community like TAS is the wonderful assets and tools that are readily available. Tune into this episode of The Amazing Seller to hear more from Scott as he goes into further detail about engaging with your followers on social media! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 11 March 2020
Are you concerned about the ecommerce industry and what the future might hold for sellers like you? If you aren’t sure where you should focus your business efforts going forward, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he takes time to walk through the good and the bad of selling on Amazon in 2020. If you are considering making any changes to your business, make sure to take time and listen to this informative episode of The Amazing Seller! Make sure to diversify your brand!How would you respond if you woke up one morning to find that your Amazon account was closed down? Would you be devastated or would you quickly spring to action and start putting your plan B into effect? For too many ecommerce sellers, failure is just one bad email from Amazon away. What if there was a way to future-proof your business and set yourself up for long-term growth? Tune into this episode of The Amazing Seller to hear more about how sellers like you can chart the best course for success! Why it’s a good idea to sell on AmazonIf you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you cut through all the complexity and find out how to make money selling products online. In 2020, is it still a good idea to sell products on Amazon? Is it profitable? According to Scott, the answer is, it depends :) There are a ton of helpful advantages that you get just by using a massive platform like Amazon. From converting shoppers to buyers, streamlining the buying experience, and obsessing about the customer there are several ways Amazon makes life easier for sellers. To hear Scott expand on this topic and more, make sure to listen to this powerful episode of The Amazing Seller! The challenges of selling on AmazonWhy take your product somewhere else instead of doubling down and tightening the margins to stay competitive on a massive ecommerce platform like Amazon? Is it even possible to sell products successfully while avoiding Amazon? If you are worried about putting all of your eggs in the Amazon basket, this is the episode for you! While it can make life so much easier selling on Amazon, the truth is, you are only really doing Amazon the favor. What incentive does Amazon have for helping sellers like you succeed? If you want to succeed, you have to do it on your own! Don’t get lulled into a false sense of security just because your product is selling well on Amazon. To learn more about protecting your business, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 9 March 2020
This is it - episode #800!! Through all the ups and downs, you’ve journeyed with Scott to (or you just joined us for) another milestone in the life of The Amazing Seller! To mark this special occasion, Scott is taking a moment to take a look back at the journey so far. On this episode, you’ll hear Scott as he explains how he went from the Amazon guy to brand building coach, speaker, and author! It’s worth it after all of the hard work it takes to reach a milestone to reflect on what worked, what didn’t, and what the plan is going forward. Pay close attention, you don’t want to miss a minute of this powerful and celebratory episode! KISSHave you heard of that old saying, KISS? It stands for Keep It Simple Stupid. While that saying doesn’t’ sound very nice, it does cut to the heart of what Scott is trying to do with the TAS brand. For too long, Scott saw sellers like you get really excited about the prospect of becoming their own bosses and starting their own businesses only to have their hopes dashed when they saw how complicated it would be. Following his passion to help average people like him, Scott started TAS to take people on a journey as he started a brand selling products on Amazon. Before long, TAS took off and has since produced workshops, meetups, live events, and so much more. Unfortunately, with growth complexity often comes around to tag along. Getting down to what really mattersTAS soon went through a growth phase, offering solution after solution by meeting the needs of the growing seller community. While Scott loved helping sellers improve their businesses with the podcast and other tools, what he really enjoyed was getting to know people and helping them up close. While he never thought he would ever host a conference, Scott did just that in 2019 with the Brand Accelerator Live event. Scratching this itch also involved writing a book, “The Take Action Effect” and launching a new program to help brand creators. Five helpful tips from ScottAs you can tell, Scott’s been on quite the journey over the years. Keeping with the spirit of The Amazing Seller and all the wonderful tools he’s developed over the years, Scott also wanted to give you five helpful tips he learned that will help you succeed.
There you have it! After all of these years and all these 800 episodes of value Scott wanted to take a good look back in the rearview mirror. He’s not going anywhere anytime soon and neither should you! There are a ton of more helpful episodes and resources just around the corner. Learn more about Scott’s journey over the years by listening to this inspiring episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Sun, 8 March 2020
Where is your ecommerce business headed? Are you going in the right direction and achieving all of the goals you had set? Do you need a little push in the right direction? Don’t worry! Scott is here to help answer questions from sellers like you - it’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he explains why traffic is the new currency, how to use a helpful ninja tip, as he answers a question from a TAS follower like you, and much more. You’ll want to pay close attention to this helpful episode! Send traffic to Amazon or no?As you build your brand and watch the traffic take off, you might be tempted to consider redirecting any external traffic back to your website, but is that a good idea? According to Scott, the answer is, it depends :) If you want to make your life a little easier, it is a good idea to have Amazon fulfill your orders. At the end of the day, it all depends on your goal. Do you want to pay a little extra to have Amazon take care of fulfillment or do you want to squeeze every last bit of profit so you can increase your margins? Tune into this episode of The Amazing Seller to hear Scott expand on this critical topic and so much more! Work smarter, not harder!If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you find ways to work in a more efficient manner. Yes, you will need to hustle and work hard to make your goals a reality but you don’t need to always work harder sometimes it is best to look for the smarter way forward. The TAS community along with all of the resources have been created for sellers like you to go further with the tools you need to succeed. If you are ready to take your ecommerce business to the next level of growth, make sure to listen to this episode of The Amazing Seller as Scott shares more tips and insights you can use! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 6 March 2020
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Wed, 4 March 2020
What would it mean for your business if you could free up your mental capacity to focus on what really matters in the life of your business? Does it sound too good to be true? It’s not! On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Chris to discuss the topic of business growth. In their conversation, the guys explain how they’ve learned to chunk down their priorities, identify their primary motivations and goals, helpful tips they’ve learned along the way, and so much more. If you are ready to take your business to the next level of growth, this is the episode for you! Diversity your brand!If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you future-proof your business. One of the best ways you can future-proof your business is by diversifying your brand’s assets. Think about it this way, if the platform your business uses like Amazon or Walmart shuts you out tomorrow - would your business be able to survive? Scott stresses the value of planning for the worst-case scenario by building up your assets like email lists and social media channels. To learn more about diversifying your brand and so much more, make sure to listen to this episode of The Amazing Seller! Don’t get stuck comparingDid you know that one of the worst habits you can fall into as a business leader is comparing yourself to others? It’s true! Too often leaders like you look to their peers, not for motivation but competition. What good will it do your business to keep up with the trends in other industries? If you want to be successful, focus on what your niche market needs and your brand will be in good shape. Remember, the grass always looks greener on the other side of the fence, so make sure you are watering your side. To learn more about avoiding the comparison trap and other helpful tips, make sure to listen to this episode of The Amazing Seller! Scott’s challengeAs Scott is fond of saying, it’s time to, “Take Action!” Don’t let this be just another episode where you listen to Scott and Chris’ helpful insights but you don’t put anything into action. Let this one be the one where things change and you make a step in the right direction! To help you get started, Scott has a challenge for TAS followers like you. This week, take an hour with pen and paper handy and mentally walk through your business. What is working well? What needs attention? What do you need to change? Once you’ve sorted through what works and what doesn’t in your business, ask yourself this question, “If I had a magic wand that could make one problem disappear, what would it be?” Once you’ve answered your question, you’ve found your primary target to address! Tune into this episode of The Amazing Seller as Scott expands on this helpful exercise and so much more, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 2 March 2020
Are you ready to get your ecommerce brand up and running? Do you find yourself going back and forth between several different approaches to building your brand? Scott and Chris are here to help sellers like you cut through all the complexity and get to the heart of what really matters - building a successful business! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over several methods you can use to create content and reach your target market. The guys aren’t just making this stuff up - they’ve put their money where their mouth is! Have pen and paper ready, you don’t want to miss a minute of this engaging episode! The expertHow do you take your passion for rock climbing or bass fishing and leverage that knowledge to build a brand? Is there a way to convey and use the knowledge you’ve accumulated over the years to grow a following? According to Scott and Chris, the expert method is an excellent way to build an ecommerce business. By utilizing the specialized knowledge you’ve gathered from your personal or professional life, you can position yourself as a subject matter expert. The expert method isn’t a permission slip to be a jerk - you can be knowledgeable and humble! Learn more about this effective method by listening to this episode of The Amazing Seller! The novices’ journeyAre you completely new to coin collecting? What about dieting? One powerful way to connect with your target audience is by inviting them along for the ride as you dive deep into a niche that you are new to. Let’s face it, no one likes feeling like they are out of their element - imagine that someone came alongside you and admitted that they don’t’ know what they are doing either but that they’d like to figure it out with you. By making that subtle shift toward solidarity you can gain your follower’s trust and bring them along for the ride. Tune into this episode of The Amazing Seller as Scott and Chris expand on this method and so much more! The reporterAre you a naturally inquisitive person? There are some people out there who get so hooked on an idea or a concept that they will continue to pull that thread until they are satisfied. If this sounds like you, the reporter method might be the best fit for you! As a “reporter” you get to play the role of answering questions and discovering the niche market possibilities while bringing your audience along for the ride. Scott has developed a hybrid approach with TAS that leans heavily on the reporter method. To hear Scott explain how this approach has been successful with TAS, make sure to listen to this helpful episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Thu, 27 February 2020
Are you knocking down obstacles and achieving your goals for your ecommerce business? What do you need to do to put your business in the best position for success? If you need a push to get some momentum, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he digs deep into the question of how to stay motivated when things are going as you had hoped. This is a critical episode that you’ll want to bookmark, don’t miss it! Isn’t it all about luck?How do you grow a business from the ground up? What is it that makes some businesses succeed and thrive while others fizzle out and go under? Does it all come down to the luck of the draw, or is there something you can do to succeed? According to Scott, you have to say in the game and follow the right advice! Sure you are going to mess up and fail, but it doesn’t have to knock you out - get back up and try again. To hear more about what it takes to persevere and come out the other side, make sure to listen to this episode of The Amazing Seller! Staying motivatedHave you ever trained to do something extremely difficult? Maybe for you, it was a marathon a big sports event, a performance or an exam. How did you feel after it was over? Did you prepare enough to succeed, or did you crash and burn? If you want to keep yourself locked in and headed in the right direction, Scott has some helpful tips.
What tips that Scott shared do you need to start practising? How will you make this year a year of results in your life and business? Scott doesn’t want sellers like you stuck out there all alone - he put much of his hard-won wisdom into the form of resources. You can check out all of the TAS resources at the end of this post in the resources section. If you are ready to put in the time and effort required to succeed, listen to this helpful episode of The Amazing Seller to get started! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 26 February 2020
Do you think your ecommerce business would have a better chance at success if you could get more people to read and engage with your emails? Imagine what it would be like to have thousands of people reading about your brand on a weekly basis! On this episode of The Amazing Seller, you’ll hear from Scott as he shares helpful tips he has learned regarding email marketing, how to keep your followers engaged, what it takes to grow your email list, and so much more. If you are ready to but in the time and effort to grow your email list, this is the episode for you! Make sure the right people are on your list!Wouldn’t it be nice to send a message to thousands of people with just the click of a button? Sure it would but they’ve got to the right people! What good would it do to send a bunch of emails about surfing to people who live in the mid-west? Don’t fall for cheap tricks like buying an email list - just take the time to build one with people who will be interested in your brand. From giveaway contests to engaging in the community you want to market to - earing your way in is a lot better than buying your way in. Hear more about this critical topic by listening to this episode of The Amazing Seller! Scott’s 5 Email Marketing TipsWhile you could figure out the best email list building strategy by trial and error, why not learn from someone who’s made a few mistakes and learned along the way? As he built his ecommerce business over the years, Scott has stumbled upon learned some valuable tips when it comes to building an email list.
Have you tried any of Scott’s tips before? Which ones do you need to start implementing in your ecommerce business today? Make sure to listen to this episode of The Amazing Seller as Scott expands on each of these tips and so much more! Bonus tips!If you’ve been around the TAS community for very long, you know that Scott is passionate about resourcing ecommerce sellers like you. From live events and books to ebooks and other resources, Scott wants to pass on the helpful tips and lessons he has learned over the years. In addition to his five email marketing tips, Scott also wants to share some bonus tips.
These tips are just a peek at the ton of insights and lessons you’ll learn if you keep taking Scott’s advice. What are you waiting for? Check out some additional resources that Scott has for sellers like you located in the resources section at the end of this post! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Sun, 23 February 2020
How do brands like Bullet Proof grow from a little known startup to become a massive leader in the ecommerce industry? What is your plan to grow your brand and build a reputation for yourself? On this episode of The Amazing Seller, you’ll hear from Scott as he examines the Bullet Proof method of brand building and expansion. As Scott walks through the Bullet Proof method, pay close attention - he’s got several tools and resources that you’ll want to follow up on as you develop your strategy. Make sure you have pen and paper ready, you are going to need it for this engaging episode! Learning from good examplesAs you plan your strategy for building an ecommerce business, where do you look for inspiration? Are you just making it up as you go or are you looking to other leaders who have pioneered the way forward? While Scott is as experienced and successful as most ecommerce leaders, he is also a constant learner. Harnessing his desire to learn more, Scott has compiled a helpful review of how BulletProof has built its brand over the years. Don’t just take Scott’s word for it when it comes to brand building strategies - learn more on this informative episode! Telling a story with your brandWhen was the last time you really found yourself connecting with a brand? Let’s face it, brands are not usually personal and engaging but that narrative is quickly changing within the ecommerce industry. People connect with people, not brands. If you want to get people connected and invested in your brand, you need to give them a story. If you don’t have a story to tell with your brand, it might be a good idea to take a step back and rethink your approach. Learn more about the value of telling a compelling story with your brand by listening to this episode of The Amazing Seller! How to generate massive website trafficIf you’ve been around the TAS community for very long, you know that Scott is passionate about breaking complex topics down into easy to follow processes. Here is a simple breakdown of the Bullet Proof approach that Scott has observed.
Where are you in your ecommerce journey? Which step do you need to pay attention to this week? Tune into this episode of The Amazing Seller to hear Scott expand on each of these steps and a lot more! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Thu, 20 February 2020
Is your ecommerce business firing on all cylinders? Have you been hard at work all week or are you creating time to work on your business over the weekend? If you are looking for helpful tips and insights that will fuel your rise to the top - you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he goes over his approach to getting the most out of your workday. Don’t just let your day, week, and month happen to you, put a plan together! Have pen and paper ready for this informative episode - you don’t want to miss it. Focus on what will move the needleDo you have a clearly defined idea of what needs to happen in your business to take it to the next level of growth? Too often business leaders like you have all the best intentions but they get sidetracked with all the things they could be doing and they fail to focus on what they need to be doing. If you haven’t already, take the time to identify key steps you need to take to move the needle on your ecommerce brand building journey. Once you’ve figured out what you need to do, the rest of the process will make a lot more sense. Learn more from Scott about this critical topic by listening to this episode of The Amazing Seller! How to get more out of your businessOver the years, Scott has collected a ton of helpful tips and lessons from fellow ecommerce leaders and business owners. Always seeking to up his game, Scott decided to implement some of the best ideas he has learned over the years and the results can speak for themselves. Now, Scott wants to share some of the hard-fought lessons he has gathered over the years and share it with you!
Are you using a version of Scott’s helpful tips? Do you have your own productivity tips to add? Make sure to chime in and join the conversation! Bonus tip!Don’t go just yet, Scott has a critical bonus tip that you don’t want to skip! While social media is a great tool and a wonderful way to connect with people you don’t see all the time, it can also destroy your productivity. Don’t let the algorithms keep sucking your time and productivity away from you! If you want to stay connected on social media for personal or professional reasons, that’s fine but you need to schedule it and stick to it. Stop looking on social media randomly, your business will thank you for it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 19 February 2020
What will it take for your ecommerce brand to reach and connect with new followers on social media sites like Facebook? Is there a tried and tested approach that sellers can use to increase engagement on their social media channels? On this episode of The Amazing Seller, you’ll hear from Scott as he gives an update on Facebook fan pages, explains how to warm up a cold Facebook fan page, what it takes to use your Facebook fan page in an effective manner, and so much more. You’ll want to pay close attention to this informative episode - don’t miss it! Don’t forget about the tools in your toolbox!Let’s face it, life isn’t always neat and simple - especially when you are a small business owner! What do ecommerce sellers like you need to do to stay ahead of the competition? Make sure you use every tool in your toolbox! Too often Scott encounters ecommerce sellers who have built an email list or gained a following on their Facebook fan page only to let those contacts grow cold. Don’t keep your fans wondering when you are going to show up. Commit to showing up on a regular basis and delivering value and watch what happens! Tune into this episode of The Amazing Seller to learn more about this critical topic from Scott! Warming up your Facebook PageHas it been a while since you last posted on your Facebook fan page for your ecommerce brand? What should you post to reconnect and get people to engage with your brand? After hearing from sellers like you, Scott has come up with some helpful tips to get your followers to engage with your brand on Facebook.
Learn even more helpful tips and insights like this from Scott by listening to this powerful episode of The Amazing Seller! Facebook Page StrategyIs there a Facebook page strategy out there that actually works? How can sellers like you not only reach but engage their followers on Facebook? According to Scott, the strategy he uses delivers real results - but it will require some hard work!
Do you want to go even further with this Facebook page strategy that Scott has laid out? Scott’s got you covered! Make sure to check out the resources section at the end of this post to learn more about engaging your followers and expanding your brand! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 17 February 2020
Can you really create an ecommerce brand that makes money and can give you a good return on investment? How can sellers like you compete with some of the big names on the ecommerce marketplace? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why content is king, how niche markets work, why you should model your business off of proof, and so much more. Don’t just hope your ecommerce business with succeed, learn from helpful examples that actually worked! You’ll need pen and paper for this fascinating episode - don’t miss it! What is an Evergreen Empire?If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you take a leap toward creating and expanding an ecommerce brand. Why focus on creating a brand when you could just focus on selling a product? Creating content doesn’t cost you anything but time! If you can figure out how to create content that a passionate following will keep coming back to - you’ve struck gold! Tune into this episode of The Amazing Seller as Scott shares the story of an ecommerce brand that doubled down of a content creation strategy! Why niche markets workDo niche markets really work? How do you find out what niche market to pursue? Too often people look at Scott’s brand-building approach and complain because they feel like it takes too long to turn a profit. While the brand-building process isn’t for the impatient - if you can endure a market validation process, you’ll find yourself on the pathway to success. To hear a rundown of several brands that are making the most content creation and niche marketing, listen to this engaging episode of The Amazing Seller! Bank on what works!Where are you on your ecommerce journey? Do have your approach figured out or are you still trying to find a strategy that works well for you? Don’t let yourself get sucked in by all the promises of easy money and hassle-free success - that’s not how it works! Anything worth having will come at a cost - make sure that your approach is following a method that works. If you are ready to put yourself and your business on a time tested and proven approach to ecommerce brand building, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 14 February 2020
Are you fired up and ready to take your ecommerce business to the next level of growth? Do you feel like you need some expert advice to keep you headed in the right direction? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, points out some helpful recent TAS episodes, gives an answer to a question from a TAS follower like you, and so much more. Have pen and paper ready, you don’t want to miss a minute of this engaging episode! Job securityDid you know that one of the best aspects of owning your own business is job security? It’s true! When you work for someone else, you never know when they might decide to terminate your position or close the business altogether. By taking steps to build a thriving ecommerce business, you are setting yourself up for long-term success. Too many people are at the mercy of their boss or supervisor - don’t let that be your story! Learn more about creating your own job security by listening to this episode of The Amazing Seller! Will Google still rank my website?Scott has been hearing a lot from ecommerce sellers like you who are worried about how Google’s recent change in how they’ll rank websites will play out. Are you worried about Google’s search results when it comes to your website? What are you doing to keep your brand competitive no matter what Amazon, Google, or YouTube change? If you’ve been around the TAS community for very long, you know that Scott wants to help sellers like you diversify your brand. Make sure to check out some of the links located in the resources section to help you future-proof your business! Helpful conversationsDo you have someone in your life who you can turn to when things get tough? How do you navigate topics that you don’t have a lot of experience dealing with? Do you find a good book on the subject, turn to Google, or something else? For years it has been Scott’s hope to bring TAS followers helpful conversations not only on Fridays but every time you listen to TAS. On this episode of The Amazing Seller, you’ll hear from Scott as he points you to several recent episodes that are packed with helpful lessons in life and business - don’t miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 12 February 2020
Do you feel like you’ve got your brand’s strategy figured out? Are you still trying to work out the best path for your business when it comes to finding your niche market and identifying keywords that will help you succeed? To help sellers like you cut through all the complexity, Scott has prepared a helpful resource called “The Brand Creator’s Playbook.” On this episode of The Amazing Seller, you’ll hear from Scott as he walks through the playbook and points out some helpful examples that will prepare you as you launch your ecommerce business. You don’t want to miss a minute of this engaging episode! The Brand Creator’s PlaybookWhat sets The Brand Creator’s Playbook apart from all the other resources on the marketplace? If you’ve been around the TAS community for very long, you know that Scott only invests in resources he believes in - The Brand Creator’s Playbook is a worthwhile investment! Here is a breakdown of what you’ll find in The Brand Creator’s Playbook.
Where are you in your journey? Are you ready to start putting your plans into action or are you considering making a pivot? Wherever you are, Scott is not only rooting for you, he’s got resources for you too. Make sure to check out the link to get your copy of The Brand Creator’s Playbook located in the resources section at the end of this post. Scott busts a common ecommerce mythWhat is the point in starting an ecommerce business? Seriously! Time and time again, Scott hears from potential ecommerce sellers who are ready to throw in the towel because they can’t find a good niche or they face too much competition. If you’ve ever had a thought like that, you aren’t alone! Scott and this podcast are living proof that niching down in your target market works! While it might not be easy at first, once you shift your mindset - niching down will get a lot easier. Tune into this episode of The Amazing Seller as Scott expands on this critical topic and so much more! Creating sharable contentDid you know that one of the best ways to attract traffic to your ecommerce brand and to your home base is by creating sharable content? It’s true! What type of sharable content could you develop that would make your brand stand out from the competition? Would your fans respond better to a YouTube video or an ebook? Try turning that question on your brand’s followers and see what they have to say! There are so many ways to break away from the rest of the pack and help your brand shine - you just need to do the hard work to find out what would work best. Listen to this valuable episode of The Amazing Seller as Scott gives some tips and insights that you can use to help your brand succeed! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 10 February 2020
Have you reached the end of your rope when it comes to expanding your product sales? What will it take to get your brand to stand out from all the others on the marketplace? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes back, Kevin Sanderson. In his conversation with Scott, Kevin opens up about the status of his business, what he has learned about international selling, tips for sellers like you, and so much more. Make sure to have pen and paper ready - you don’t want to miss a minute of Kevin and Scott’s helpful conversation! Selling internationallyDoes the idea of selling internationally get you excited or do you find the idea intimidating? Have you started looking into what it takes to sell your product on the international marketplace? Thankfully, Scott has a friend who’s done a lot of leg work when it comes to selling internationally. Kevin has built his brand here in the US and he’s expanded it to international marketplaces. What can you learn from Kevin’s journey? Is it a good idea for you to invest your efforts into selling internationally? Tune into this episode of The Amazing Seller to hear Kevin’s answer and so much more! Action stepsIf you’ve been around the TAS community for very long you know that Scott is all about taking action. Remember - taking action and moving your business along doesn’t come naturally - you’ve got to put time and effort in if you want to succeed. Kevin and Scott have some helpful action steps that sellers like you can use to get the momentum started with selling your products internationally.
What action step will you take for your ecommerce business? Are you prepared to do what it takes to make your business succeed? For more helpful insights and action steps, make sure to catch this episode of The Amazing Seller featuring Kevin Sanderson! Special bonus gift!While Scott is quick to point out that nothing worth having comes easy - the same isn’t always true when it comes to helpful resources. Over the years, Scott has made a name for himself by resourcing and equipping sellers like you and he’s still doing it! Even as Kevin has put together a helpful video course for potential international sellers like you - Scott wanted to sweeten the pot. Not only can you get Kevin’s workshop for international sellers, but you can also get his Brand Accelerator Live session for FREE! Learn more about these awesome resources made for sellers like you by listening to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Thu, 6 February 2020
Are you fired up and ready to put in the work required to take your ecommerce business to the next level of growth? What is the one thing that is holding your business back from succeeding? If you need some helpful tips and insights, look no further! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares some exciting news, reveals his thought of the week, answers a question from a TAS follower like you, and so much more. Have pen and paper ready, you don’t want to miss a minute of this informative episode! Brand Creator's PlaybookIf you’ve been around the TAS community for very long, you know that Scott is passionate about delivering high-quality tools and resources that sellers like you can use to build your brand. Building on the success of his recent book, “The Take Action Effect,” Scott has released a new resource, “Brand Creator's Playbook.” Here are a few things you’ll find in this helpful resource:
To grab your digital copy of Brand Creator's Playbook and even the audio version, make sure to check out the link in the resources section at the end of this post. I can’t!Have you ever spent time around a child who is struggling to do something difficult? If you have, chances are you’ve heard the phrase, “I can’t do it!” The truth is, many adults do the same thing! If you want to succeed in life and business you’ve got to find a way to get that phrase completely out of your vocabulary. While it may seem harmless, the attitude behind the phrase indicates a limiting and negative belief about yourself. Why not talk positively about yourself and seek out solutions? Tune into this episode of The Amazing Seller as Scott expands on this critical topic and so much more! Build a brand or create a product first?As more and more ecommerce sellers flood the marketplace each day, Scott is bombarded with this important question, “Should I build a brand or create a product first? Long time TAS followers can already hear Scott’s reply in their mind - build a brand! Sure, it seems like it would be quicker to create a product and then work on selling it but the truth is, you can earn an income from your brand before you ever create a product! Hear more about what it takes to build a brand by listening to this helpful episode. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 5 February 2020
If you were given a timeframe from your doctor that you had only one year left to live, how would you respond? What would you do with your year? Would you tell anyone or keep it to yourself? On this episode of The Amazing Seller, you’ll hear from Scott as he discusses a sobering topic, death. Not to put everyone in a dark mood, Scott simply wants to help sellers like you keep your eyes on the prize. Let’s face it, we often tend to think that we will live forever and that there is no end to our story but the truth is, the end comes for all of us. Tune into this episode to hear Scott expand on this critical topic. Life is precious and short!Don’t worry TAS followers, Scott is just fine! The reason that Scott decided to discuss this topic is due to some recent news about a dear family friend. After experiencing some odd numbing in his extremities, this individual went to get further testing to find out what was going on with their body. As it turns out, Scott’s dear family friend was diagnosed with Amyotrophic lateral sclerosis (ALS), also known as motor neuron disease (MND) or Lou Gehrig's disease. Facing this news head-on, Scott’s family and friends are rallying around this person and doing everything they can to keep a positive outlook and a good attitude. Find out how this news has helped Scott think of the future a little differently by listening to this episode of The Amazing Seller. Practicing gratitudeIf you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you connect to something greater than yourself. Some sellers are religious, some have no religion, and many are somewhere in between - that’s great! Whatever your faith tradition, it has been shown time and time again that people who practice gratitude have better outlooks on life and have more positive energy surrounding them. Maybe practicing gratitude isn’t for you, that’s fine - whatever practice that keeps you grounded and humble - find it! Listen to this episode of The Amazing Seller to hear Scott go further with this important topic - you don’t want to miss it! What motivates you?What is the one thing that keeps you on track and moving forward in life and business? Are you looking forward to all the things that money can buy or are you looking for something more valuable than possessions? Let’s face it, the one thing that you can’t get with more money is time. Is all the hard work and long nights spent building your business worth it in the end? Each person has to decide that for themselves - some see the short-term loss of freedom in exchange for a brighter future as a good bargain. Whatever approach and goals you have set in your mind, remember - you won’t get there the easy way. Tune into this episode of The Amazing Seller as Scott offers some helpful reflections on setting goals, achieving them, and so much more. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Sun, 2 February 2020
How do you cut through all of the noise and build a brand that can go the distance? What does it take to keep your niche audience engaged and coming back to your brand? On this episode of The Amazing Seller, you’ll hear from special guest, Jesse Wilson. In his conversation with Scott, Jesse opens up about how he got started an ecommerce business leader, what he does to keep his audience engaged, things he wishes he had done differently, and so much more. You’ll want to have pen and paper handy for this informative episode featuring Jesse’s story! Setting goals can work!When was the last time you looked back at how far you’ve come and much you’ve achieved? While it’s not always a good idea to dwell on the past, it can be a great idea to appreciate how far you’ve come. Looking back at the start of his business, Jesse is proud of how far he’s made it but he’s not content! Ready to start the next chapter, Jesse is setting new goals and planning to take his brand to new heights. Learn more about Jesse’s mindset and how he stays focused on his goals by listening to this episode of The Amazing Seller! The key to Jesse’s successIf you could distill all of your growth and success down to one key lesson or practice, what would it be? Have you found a good approach that keeps you locked in on your business’s growth? For Jesse, the key to his business growth has been his ability to collaborate with other influencers in his niche market. He doesn’t view his peers as direct competitors, Jesse sees them as his friends he’d also like to see succeed. Learn more about Jesse’s unique and profitable approach to collaboration, make sure to listen to this episode of The Amazing Seller! Turn on ads!What is the one thing that every ecommerce business leader is after? Profitability! Too many ecommerce leaders close down their business each year because they failed to make to that special point in a brand’s growth where it starts to bring in money. What good is your business if it doesn’t fulfill its primary function? Where should sellers like you start? Good news, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear helpful tips and insights from both Scott and Jesse - pay close attention you don’t want to miss a minute! Work smarter, not harderIf you’ve been around the TAS community for very long, you know that Scott is a fan of helping sellers like you work smarter rather than harder. This doesn’t mean you don’t have to put in the work, it simply means that it’s critical to find smarter ways for your business to operate. From tools and classes to books and podcasts, Scott has dedicated his professional career to empowering sellers like you. If you are ready to put in the time and effort required, make sure to go even further with helpful TAS resources listed at the end of this post. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 31 January 2020
Are you ready to put what you’ve learned in action and move your ecommerce business forward? What do you need to do to take your brand to the next level of growth? If you are in need of solid advice and an expert perspective, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, talks about some helpful lessons he has learned from Oprah, answers a question from a TAS follower like you, and much more. Have pen and paper ready, you are going to need it! Lessons learned from OprahHave you ever learned valuable lessons from someone you’ve never met before? If you haven’t met Scott yet - your answer is probably yes! For Scott, that person who influenced him from afar for years is Oprah. Scott and his wife have learned a ton of helpful lessons for both personal and professional growth over the years. Recently, they had a chance to go see Oprah during her 2020 Vision Tour. To hear some of the helpful life lessons that Scott has learned from Oprah over the years, make sure to tune in to this episode of The Amazing Seller - you don’t want to miss it! Find out what your audience wants!Should you start a YouTube channel for your brand? What about a podcast or a blog? If you want to grow your brand - you need to give your target audience what they want! Don’t waste your time creating a podcast if your audience would respond better to a YouTube channel. How do you find out what your audience wants? It’s easier than you might think! Use autofill search engines to your advantage! Try typing in keywords for your niche market into Google or YouTube search engines and see what pops up. Go even further with this critical topic by listening to this helpful episode of The Amazing Seller! The Take Action EffectIf you’ve been part of the TAS community for very long, you know that Scott is passionate about creating resources for ecommerce sellers like you! From this podcast and blog to live events and even books - Scott has been hard at work over the years to resource his fellow ecommerce business leaders. The pride and joy of all of Scott’s resources is his recently published book and audiobook, “The Take Action Effect.” If you haven’t already, make sure to grab your copy of this informative book today! You can learn more about the physical book and the audiobook by visiting the resources section at the end of this post. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 29 January 2020
What kind of special sessions and exclusive access did Brand Accelerator Live attendees enjoy back in September? Was the event worthwhile for those who attended? Good news - you get a special peek at the helpful sessions that were featured at BAL 2019. On this episode of The Amazing Seller, you’ll hear from Scott as he introduces a session with Chris Schaffer. From helpful calls to action to stories that really illustrate his point - Chris has it all. Make sure you have pen and paper ready - you are going to need it for this special episode! Just send somethingWhat good does an email list do if you don’t send them an email? No good - you are just wasting resources! What would it look like if you reached out to your email list today? What if you don’t know what to say? Just send something! On this episode of The Amazing Seller, you’ll hear from Chris Schaffer as he shares a relevant and engaging story about his experience helping a big brand engage their email list. Tune into this episode to learn from Chris’ helpful story and how sellers like you can build on the concepts presented. Sell the openWhy do film studios go through all of the effort to put together an engaging movie trailer? They want to get you hooked on their movie by making the best first impression possible. Did you know that most people form their opinion of someone or something new in the first three seconds? It’s true! If you can’t grab your audience’s attention with an engaging subject line and opening sentence - they probably won’t keep reading or open your email in the first place. Go deeper with this critical topic and much more by listening to this episode of The Amazing Seller! Make a connectionTime and time again, Scott and Chris hear from sellers like you who don’t know how to engage with their audience. From worrying about saying the wrong thing to sending too many emails, sellers like you are frozen in place with fear. Don’t let fear rule your life and business! Engage your target audience as you would your friend - make it personal and tell them what you want them to know. Making a connection with your email list subscribers doesn’t have to be as scary as it seems. Three calls to action that workIf you’ve been around the TAS community for very long, you know that Scott is passionate about giving sellers like you helpful calls to action that you can use right away. In his special BAL presentation, Chris Schaffer went over three calls to action that you can use in your emails to your target audience.
What have you been using as a call to action with your email list? Learn more about how to engage your audience and more by listening to this informative episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 27 January 2020
What would it mean for your business if you could create a following of over 9,000 people in 30 days or less? How much do you think it would cost to secure that level of engagement with your niche market? On this episode of The Amazing Seller, you’ll hear from Scott as he shares the data from his case study and data from sellers like you who are just starting out. If you are ready to put in the work - tune into this episode to learn more from Scott and what it takes to succeed - you don’t want to miss it! Traffic is money!Wouldn’t it be great if you could start bringing in profit for your brand before you even consider marketing any products? Imagine keeping your followers so engaged that they keep coming back to your home base. By harnessing the power of website traffic, your brand can leverage that connection and turn on advertizements. What will it take to build your brand and keep people coming back to your home base? Have pen and paper ready as you learn innovative and helpful insights from Scott by listening to this episode of The Amazing Seller! Tried and testedIf you’ve been around the TAS community for very long you know that Scott is not a fan of “Get rich quick” schemes. From flashy cars and eye-popping results, there are a ton of ecommerce leaders who are out there trying to sell you a quick way to build a brand. Opting for a more steady and tested approach, Scott invites sellers like you along for the ride. Scott will be the first one to tell you that the results that he touts aren’t easy to obtain - you’ve got to be willing to put in the work! Don’t just take it from Scott either - TAS followers like you have had impressive results using Scott’s methods. Hear more about what it will take to get your brand headed in the right direction by listening to this episode of The Amazing Seller! Action steps you can take todayBeyond just giving you a good target to shoot for, Scott is committed to empowering and resourcing ecommerce sellers like you. Here are several action steps you can take to get the ball rolling with your ecommerce business today!
What step do you need to take today? Make sure to visit the links to the resources that Scott and his team have put together just for you! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 24 January 2020
How do you feel as a leader of your business? Do you feel confident, bold, and sure of your direction or could you use a little help? Don’t worry, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he gives an update on his audiobook version of “The Take Action Effect,” answers a question from a TAS follower like you, and so much more. Scott shares some really helpful insights on this episode, don’t miss it! Identifying “Take action” momentsIf you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you “Take Action!” While it might just sound like a cool phrase that Scott uses to rally the troops, the truth is - it’s really a call to put your ideas into action. Look back at your journey so far - there have been moments where you decided that the status quo would no longer do - that’s a “Take Action” moment. Learn more about identifying “Take Action” moments by listening to this inspiring episode of The Amazing Seller! Overcoming failureWhen was the last time you utterly failed at something? The saying “Nothing ventured, nothing gained” has a lot of truth to it - you won’t see movement if you don’t put in the work. Failure is nothing to be worried about - successful leaders fail all the time! What sets successful leaders apart from the “Failures” is the ability to learn from the failures and adapt. One of the best things you can do as a leader is to study the stories of other leaders who endured failure and found success. Tune into this episode of The Amazing Seller to hear even more from Scott! Scott’s challengeLet’s face it, most people won’t make any changes in their lives unless they have someone hold them accountable. Are you ready to make a change in your business? Good - take Scott’s challenge! Scott challenges sellers like you to take time and look back at your story and identify the Take Action moments that have brought you this far. This challenge will help you get into the right mindset as you plan your next step. Why not do everything you can to put yourself in a position to succeed? Make sure to listen to this episode of The Amazing Seller as Scott expands on this challenge and a lot more! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 22 January 2020
If you could have a guaranteed income for the next year, within reason, how much would you like to have? When most people think of how much they’d need to live comfortably, they respond by saying they’d need at least $100,000 for the year. Scott is here to help sellers like you find out what you need to do in order to reach $100,000 in annual income each year with your ecommerce business. There is no get rich quick scheme at work here - Scott has simply figured out a helpful approach that can get you to the number you need to sustain your business. Have pen and paper ready, you’ll need it for this informative episode of The Amazing Seller! Find your niche market!Is it easier to appeal to a wide market or a narrow one? While it may seem like a good idea to go broad and appeal to as many people as possible with your ecommerce brand, the truth is - it is better to go narrow! As you build your brand, remember - you have more control and a closer connection when you have a specific customer avatar in mind. When you know who you are selling to - you will be more accurate in your messaging and with your product. To learn more about the value of finding your niche market, make sure to listen to this episode of The Amazing Seller! Chunk it downTime and time again, Scott encounters people who are interested in making a lot of money but who aren’t willing to put in the work. While the idea of building a robust and successful ecommerce business can seem daunting, the truth is - once you take the time to chunk it down, it makes sense. On this episode, you’ll hear from Scott as he walks sellers like you through his process of getting to $100,000 in profit you can use as income in your business. Pay close attention, Scott has some key insights that you don’t want to miss! It’s all about trafficIf you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you realize the value of attracting traffic to your home base. For too long, sellers have been focused on using platforms like Amazon to drive sales and sustain their business - now is the time to invest in your own assets and grow your brand outside of Amazon. If you are ready to put in the work, Scott has the blueprint you need to bring in traffic and make your brand profitable. Listen to this episode of The Amazing Seller to get all the details! Work smarter, not harder!What does it take to build a brand that can go the distance? While many sellers are convinced that it takes a ton of planning and luck to succeed, it really just takes hard work. Did you know that there comes a point in the life of every brand where you have to decide if you are going to work more efficiently or work on production? What if you decided to work smarter rather than harder? What if your brand could bring in passive income? Tune into this episode of The Amazing Seller to learn more from Scott! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 20 January 2020
How are you going to make your ecommerce brand stand out from all the other competition on the marketplace today? Is there any hope for sellers like you? Here to bring his signature style and vast ecommerce branding experience is Scott! On this episode of The Amazing Seller, you’ll hear from Scott as he opens up about different types of traffic you can attract, what it takes to leverage your traffic to advance your brand, email list building tips, and more! You’ll want to pay close attention to this helpful episode! Should you pay for traffic?If you want eyes on your content - you need to either make it extraordinarily relevant and appealing, or you need to pay to get your content in front of people. If you have the money to spend - you could opt to pay for traffic and see where that strategy can get you, or you could take Scott’s advice and go a long way. Taking the time to really engage with your target audience and appeal to them in a way that keeps coming back is the best strategy. Hear more about attracting the right type of traffic by listening to this informative episode of The Amazing Seller - you don’t’ want to miss it! Email list buildingIf you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you understand the value of building and maintaining an email list. Too often, sellers get so focused on finding the right product to sell that they fail to connect with their target audience and find out what they really want from the marketplace. By using an email list, you can keep your finger on the pulse of what is going on in your market - are people looking for some seasonal options? What about special occasions to reach out and drive traffic to a product listing? You can do all these things and more with your own email list! Tune into this episode of The Amazing Seller to hear more about email list building from Scott! Three ways to create evergreen assetsDrawing on his years as a successful ecommerce business leader, Scott has put together a helpful way for sellers like you to create evergreen assets that you can keep going back to promote your brand.
Scott's three suggestions are just the tip of the iceberg! There are a ton of ways sellers like you can engage your target audience and keep them coming back. What are you going to do to connect with your target audience this week? Make sure to listen to this episode of The Amazing Seller to hear more helpful insights from Scott! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 17 January 2020
Are you fired up and ready to keep pressing toward your goals for 2020 in your business and beyond? What are you doing to stay focused and on target? Do you need a little push in the right direction? If so, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, gives an update on the progress of his audiobook, answers a question from a TAS follower like you, and so much more. Have pen and paper ready; you don’t want to miss a minute of this informative episode! What is your target?What good does it do you if you head out to the archery range, and you don’t have a target to shoot at? It sounds like a wasted trip! When business leaders fail to set targets for themselves and their business - it’s like showing up to the archery range without a target. Your chances of success increase significantly when you take the time to set clear and achievable targets for your business to hit. Learn more about the value of setting targets in your life and business by listening to this powerful episode of The Amazing Seller - you don’t want to miss it! Don’t worry about what could have been!Do you ever find yourself full of regret looking back at decisions you could have or should have made? Maybe for you, it was failing to have more products in stock during the holidays, or maybe it was having too many products in stock that you took a hit. Rather than focusing on what could have been, Scott encourages sellers like you to take stock of what you experienced and learn from it. If it was only a moderate success - that’s ok - you’ll learn to improve upon it next time around. Tune into this episode of The Amazing Seller to hear from Scott as he explains how sellers like you can push forward even when you don’t feel like it. Audiobook updateIf you’ve been around the TAS community for very long, you know that Scott is passionate about getting his message to as many sellers like you as possible. Scott has seen the impact that continued learning and investing in your personal and professional growth can have on a business. While it has been a few months in the works, Scott is proud to announce that his audiobook is finished! You can find a link to the audiobook located in the resources section at the end of this post. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 15 January 2020
How confident do you feel that your ecommerce business will grow and thrive over the next year? Are there any ecommerce trends that you find yourself worrying about? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes back Chris Schaffer. In their conversation, Scott and Chris open up about what trends they are looking out for in 2020 and one trend in particular. You’ll want to pay close attention as the guys drop some helpful tips and insights that you’ll need to succeed in 2020. Have pen and paper ready; you are going to need it! Amazon’s bid to dominate the advertising sectorIf you were to look at the trends coming down the pike in 2020 - what trends would you worry about? While most people don’t think of it as an issue - Amazon gobbling up the online advertising sector is huge! Not only will Amazon remain the number one place where people will go to purchase a product online in 2020, but they will turn their vast network of resources on advertising. What does this change mean for ecommerce sellers like you? Tune into this episode of The Amazing Seller to hear the answer! The value of content creationIf you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you understand why content creation is so critical. While you might not have nearly as many resources as Amazon - the one thing you do have is the ability to generate niche content. If you can build an ecommerce business that engages customers and allows them to make a connection with your brand - you are well on your way to ecommerce success. Learn more about what it will take to keep your business competitive in 2020; make sure to listen to this episode of The Amazing Seller! Don’t put all of your eggs in one basket!It can be tempting to go all-in on the Amazon ecosystem - after all, they make it reasonably easy. Do you really think that Amazon has your best interests in mind? If they could undercut your product or brand and still make money - they’d do it in a heartbeat. This isn’t because Amazon is evil - they are committed to making a profit - as should you! Scott cautions sellers like you to avoid putting all of your eggs in the Amazon basket. Try building your brand the way Scott has spelled out - the results will speak for themselves! Learn more about this vital topic on this episode of The Amazing Seller! Email list building is the way forward One of the best ways to future-proof your business is to build an email list of your followers and fans. Over the years many people have criticized Scott about the value of building an email list - is it really worth it? Does it work? Time and time again, Scott has seen the amazing benefit of building an email list that outside circumstances can’t affect. Where do you start? How do you build an email list? Scott and his team have developed a tried and tested process that can help sellers like you build an email list. Make sure to check out the link for Scott’s email list building resource located at the end of this post. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 13 January 2020
Do you ever feel like you are taking two steps forward and one step back with your ecommerce business? What will it take to get your business performing on the next level? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with special guests, Mike and Mariska. In their conversation with Scott, Mike and Mariska open up about how they started their business, what it took to pivot in their business, challenges and success along the way, and so much more. Have pen and paper ready; you don’t want to miss a minute of this powerful episode featuring Mike and Mariska! Playing to your strengthsIf you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you understand how to build a healthy and thriving business. If you want a successful business, you need to learn how to recognize and play to your strengths. Why force yourself to learn how to keep the books if you can just outsource that aspect and focus on other areas of your business where you excel. Scott isn’t the only ecommerce business leader out there who champions the idea of playing to your strengths. Learn from Mike and Mariska’s inspiring story by tuning into this episode of The Amazing Seller! The value of an outside perspectiveDid you know that one of the hardest things for a business leader to do is objectively evaluate their business? It’s true! When you are so invested in and close to a business that you’ve built from the ground up - you are not a good person to evaluate the status of your business! Getting an outside perspective on your business could end up saving your 10’s of thousands of dollars down the road. Hear more about getting a good outside perspective on your brand from Mike and Mariska by listening to this episode of The Amazing Seller! Why branding mattersWhen was the last time you spoiled yourself and bought something really nice? Maybe for you, it was a premium set of headphones or an expensive watch. Did you notice the nice packaging and branding your product had with it? Let’s face it, branding can make all the difference for your ecommerce business! How do you plan on communicating your brand’s values to your customers? Will you invest in high-quality packaging? What customer support? Learn why branding is a crucial aspect of business success by listening to this informative episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 10 January 2020
Is it really possible to build an ecommerce brand from scratch? How do you plan to grow your business and reach your target market? Are you still trying to figure out the best approach? If you need pointers and helpful tips regarding brand building, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he gives an update on the case study they’ve been conducting at Brand Creator’s Academy, answers some branding questions from sellers like you, and much more. Have pen and paper ready for this informative episode! How to supercharge your businessLet’s face it; many business leaders are looking for a short cut or a special formula they can use to grow their business and get rich overnight. Is there a proven method out there that will get results quick? If someone is selling a quick solution like that, run the other way! Instead of cheap tricks, Scott is committed to helping sellers like you build a business that can go the distance. Getting feedback from the first group of Brand Creator’s Academy attendees, Scott has noticed how much a collaborative and cooperative environment help leaders grow. If you want to supercharge your business, connect with like-minded people with a common goal! Learn more about how Brand Creator’s Academy is helping sellers like you build a future-proof business by listening to this episode of The Amazing Seller! Tried and testedIf you go search on YouTube for “Amazon Seller,” you’ll get a wide cross-section of people from all walks of life trying to share with others how they’ve built a business selling products on Amazon. While there may be some good-intentioned folks out there, most of them are not providing helpful insights that get the type of results you need to build a thriving ecommerce business. Thankfully, Scott has been in the ecommerce industry for many years, and he’s seen what works and what doesn’t work, in many cases from first-hand experience! Tune into this episode of The Amazing Seller to hear from Scott as he shares data and results from a case study he’s been conducting with Brand Creator’s Academy - you don’t want to miss it! Don’t put all of your eggs in one basket!If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you diversity your brand. Too often, Scott has seen young leaders full of potential crash and burn because they fail to think ahead. If you haven’t started to plan for the worst-case scenario - what are you waiting for? Not that you need to be worried about something hiding behind every rock, but you do need to avoid keeping all of your eggs in one basket! Learn about diversifying and expanding your brand by listening to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 8 January 2020
What does it take to build a solid foundation for an ecommerce business in 2020? Is there a way to investigate and validate a niche market before you get too invested? On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his three steps to identify profitable niches. You’ll want to pay close attention as Scott goes through several examples of how he’s used these steps in his businesses and how sellers like you can do the same. Have pen and paper ready; you’ll need it for this informative episode! Does the market exist?It might sound like a basic question, but you need to investigate if the market you are interested in exists. Just because you can dream up a great product, it doesn’t mean that people are out there who will buy it! Once you’ve identified that the market exists, you need to niche down in that market. Too often, Scott talks with ecommerce business leaders who fail to niche down their market while trying to maintain broad appeal - it doesn’t work! To learn more from Scott about identifying and validating a market for your ecommerce business, make sure to listen to this episode! Making a profitDoes the market you are investigating support more than one product? Are there other ways to make an income in your niche market, or is it solely focused on a specific product? As you build your ecommerce business, you need to look for multiple ways to bring in profit to keep your business running. As Scott is fond of saying, you shouldn’t place all of your eggs in one basket! To hear more about diversifying your revenue stream and putting your business in the best position to succeed, tune into this helpful episode of The Amazing Seller. Where is the traffic?Have you ever seen a ton of billboards along the side of low traffic roads? No! Advertizers are not stupid; they go where there is traffic - the same is true for ecommerce businesses. If you want to build an ecommerce business that will last, you need to build a business in a niche market with a ton of traffic. If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you understand the value of harnessing the power of traffic. You don’t have to figure it all out on your own, Scott has put together a program to help sellers like you understand your niche market and use traffic to your advantage. Learn more by visiting the link to the Brand Creator’s website located in the resources section at the end of this post.
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Mon, 6 January 2020
Does the idea of building and cultivating an email list intimidate you? Do you find yourself wondering if all of the extra efforts will really pay off? Whether you are just starting your email list or you are looking for ways to improve your existing one, you’ll find something helpful in this episode. On this episode of The Amazing Seller, you’ll hear from Scott as he gives an update on the Brand Creator’s Academy, reveals his strategy for building a robust email list, tips for keeping that list engaged and a lot more. You’ll want to pay close attention to this fascinating episode! What are you waiting for?Time and time again, Scott gets asked why he invests so much time into building an email list. The short answer is – because it works! Why wouldn’t you want to have an asset that you can control and a way to communicate with your followers at the drop of a hat? Most people who aren’t a fan of using email lists get that way because they didn’t put in the time necessary to build goodwill with their following. Find out how you can keep your email list hot by listening to this episode of The Amazing Seller! Make sure you start with a strong foundationIf you’ve been around the TAS community for very long, you know that Scott wants to help sellers like you build your brand by serving a niche market. Have you located your target market yet? If you haven’t, it is not too late to find one! Don’t assume that you can build a profitable ecommerce business through one-off products; those days are numbered. Find out how you can build a sustainable business model by targeting a niche market on this informative episode of The Amazing Seller! Strategy break downDo you have a solid email list strategy? What is your plan to communicate with your customer base to drive sales and introduce new products? How will you keep your list fresh with a steady influx of new customers and people who are interested in your brand? On this episode of The Amazing Seller, you’ll hear from Scott as he discusses the importance of developing and implementing a quality email list strategy.
Where are you on your email list building journey? Are you ready to go out there and put plans in place or are starting to enjoy the fruits of your past efforts? You can learn more about Scott’s email list building strategy by tuning into this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Fri, 3 January 2020
It’s the New Year! Welcome to 2020 - are you excited about the possibilities this new year has in store or do you find yourself scrambling to get your business on solid footing? To get you pointed in the right direction, it’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear Scott as he gives an update on Brand Creator’s Academy, explains how to grow your home base, provides helpful action steps you can take, and so much more. You’ll want to pay close attention to this informative and helpful episode! Brand building is the way of the futureIf you’ve been around the TAS community for very long, you know that Scott is passionate about paving the way for ecommerce success in the future. A key to Scott’s approach is changing the way we think about ecommerce success. Gone are the days of finding and launching a product for some quick cash - to succeed in 2020, you need to start working on building a brand. Remember, people, connect with brands and personalities, not products. To learn more about brand building in 2020 from Scott’s expert perspective, make sure to listen to this episode of The Amazing Seller! Evergreen contentDid you know that all content created by brands are not created equally? It’s true! While some content is designed for a singular purpose - creating evergreen content can help your ecommerce business succeed in the long term. How do you create evergreen content? What does it look like to create content that keeps people coming back? Don’t just leave it all up to guesswork - learn from someone who has been in the industry for over a decade! Tune into this episode of The Amazing Seller to hear more as Scott expands on this critical topic. Action steps for you!Let’s face it, building a successful ecommerce business in 2020 is not an easy task to take on. What if there was a way for sellers like you set yourself up for a solid start? On this episode of The Amazing Seller, you’ll hear from Scott as he provides several action steps sellers like you can take to put your ecommerce business on firm standing in 2020.
If you are not sure how to proceed with these action steps that Scott has provided, make sure to check out the links in the resources section to learn more about how you can get started. Have pen and paper ready as you listen to this episode of The Amazing Seller, you are going to need it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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Wed, 1 January 2020
What is it going to take to build and sustain a successful ecommerce business in 2020? Is there still any hope for budding leaders who are considering launching an ecommerce business in the New Year, or is it time to consider a different industry? On this episode of The Amazing Seller, you'll hear from Scott as he opens up about his ecommerce predictions for 2020, explains how to build a thriving ecommerce business, obstacles to watch out for, and more helpful insights. You'll want to have your pen and paper ready for this informative episode! Don't count on the old way!The old way of building and launching an ecommerce business around a popular item like fidget spinners are quickly disappearing. As more and more people flood the ecommerce industry, many are wondering what the best way to build an ecommerce business is as we enter 2020. While Scott has his approach, the truth is - building an ecommerce business is going to take time, patience, and dedication. Are you ready to give it all you have? Tune into this episode of The Amazing Seller to learn more about Scott's tried and tested approach, you don't want to miss it! Building a future-proof business in 2020If you've been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build out their brand and feature products on multiple channels. Why does it matter if your products are on multiple channels? Why do you need assets like email lists that are independent of Amazon? To secure a long term future for your brand! It isn't very smart to put all your eggs in the Amazon basket. Give your brand a chance to succeed and look for ways to plant seeds and build out alternative channels early in your brand, if possible. To get more info on how to future proof your brand, make sure to listen to this episode of The Amazing Seller. Diagnostic questions to ask yourselfIf you want to sell your product on Amazon in 2020, Scott has come up with several helpful questions you can ask yourself to see if you are ready. These questions are designed to help you think through your strategy and see if it is really up to par as you move into the new year.
Yes, Scott is giving you homework, but if you take the time to answer these questions, you'll see if you are on a strong foundation for your ecommerce business heading into 2020 or if you need to make adjustments. It's time to dig deep and plan ahead - but don't worry, you are not alone. The TAS community was designed for sellers like you who need people in their corner to keep going. Listen to this episode of The Amazing Seller as Scott expands on methods you can use to make 2020 a successful year for your ecommerce business! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
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| S | M | T | W | T | F | S |
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| 19 | 20 | 21 | 22 | 23 | 24 | 25 |
| 26 | 27 | 28 | 29 | 30 | ||
Syndication
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