Rock Your Brand Podcast

There are so many things to learn when it comes to selling a private label product on Amazon. But you don’t have to learn it all from scratch, you’ve got a friend who’s been down the road a bit farther and is willing to help you get going and be a success. Scott Voelker publishes these Friday “Ask Scott” episodes to answer your Amazon private label sales questions. If you’d like to submit a question to Scott for one of these Friday Q&A episodes, you can find out how to do that on this episode.

PPC issues: Balancing inventory and income to get the right amount of sales.

A caller for this episode of the Ask Scott podcast episode, the seller had a great problem that he needed some advice about. He is selling his first product at a rate of 30 sales per day. That’s a wonderful start. He gets most of his sales through Amazon Pay Per Click and has established a daily budget to ensure that he doesn’t spend more than his budget allows. The problem is that he’s selling so much of his product that he runs out of budget by early afternoon each day. He’s afraid to increase his PPC budget because he might run out of product. What would Scott do? You’ll get to hear his answer on this episode.

Launching a product that is not on Amazon, but self-created.

A listener called in to ask Scott about his situation, and it is a very unique idea. He and his wife have created a product of their own and would be able to source their product components from Alibaba in China. He’s curious what they should do because there is nothing on Amazon that is even close to it but they believe that it would sell very well. He’s curious about whether he should try to sell the product on Amazon or not? What would Scott do? As always, you’ll hear Scott’s response on this episode of the Amazing Seller Podcast.

Pay Per Click headaches and figuring out the problems.

When you first begin running pay per click to promote your Amazon products you need to start with broad match categories using the keywords that you are hoping your product will rank highly for. You let that run for around 7 to 10 days to discover which of those keywords are actually converting into sales. Once that happens, you should take the keywords that have gotten sales and put them into their own broad match campaign to put your entire budget toward those keywords that work. Once you do that for another 7 to 10 days, you’ll need to take the winners from that campaign and put them into an exact match campaign to crank up your sales on your most profitable keywords. You can learn a lot from this episode as Scott answers a question about Amazon PPC.

Have you gotten your basic education by receiving Scott’s free private label course?

What are you waiting for? Scott has created a free 10 day course to help beginners to the Amazon private label community learn how he’s gone about researching, buying, packaging, promoting, and selling his own private label products on Amazon. It includes everything you need to know to get started. If you want to learn how to build your own business the private label way, you need this free course. Nothing is held back so be sure you listen to this episode of the podcast to find out how you can get into the 10 day course.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to the episode!
  • [0:25] How to ask your question for Scott to answer.
  • [1:10] How to connect with the TAS Facebook community.
  • [3:16] How to get into Scott’s free private label course.
  • [4:23] QUESTION ONE: My PPC is running out of budget too early, what would you do given that I’m working with limited inventory?
  • [12:07] QUESTION TWO: My wife and I have invented a product and want to know if we should try to sell it on Amazon.
  • [22:25] QUESTION THREE: My PPC “phrase match” is causing my ACOS to go up too high. Can you give me some advice on what I’ve done wrong?

RESOURCES MENTIONED ON THIS EPISODE

 

Direct download: TAS220.mp3
Category:general -- posted at: 4:30am EST

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