The Amazing Seller Podcast

Sometimes the simplest phrases can be the most helpful. What phrases or sayings have helped you stay focused and on target toward your goal of success and business growth? On this episode of The Amazing Seller, Scott shares some helpful insight from a fellow TAS follower like you! His phrase is simple but helpful - Research,Take Action, and Refine. This clear and constructive advice can help you cut through the complexity and focus on what really matters! To hear Scott go further with this topic and also address questions from TAS listeners like you, make sure you catch this episode!

Dealing with Negative Product Reviews

What do you do when a negative review starts gaining traction and people keep upvoting it on your product listing? Is there any way to combat this difficult situation or do you just have to suffer through it? On this episode of The Amazing Seller, Scott explains what options you have at your disposal to react to this negative turn in product reviews. He also breaks down why you should be cautions moving into more highly competitive categories that tend to attract more of these negative assaults on your product reviews. Make sure to catch this episode to hear Scott go even deeper with this topic!

Search Terms Amazon Buyers Use

You know the search terms that your buyers use when you get them in via Pay Per Click (PPC), but what about the organic sales, what search terms are those buyers using? Imagine the benefit that would be to your efforts if you knew what search there those buyers were using! On this episode of The Amazing Seller, Scott breaks down how you can start to build a picture of what words and phrases those buyers are using to arrive at your product listing. Take note that this tool isn’t perfect and it can be difficult to figure out exactly what search terms those buyers were using but this should give you a good place to start. Find out more from Scott by listening to this episode!

Competing with Products that have a Patent Pending

If you are in your product research phase and you find a great product that you KNOW will position you for huge profits but realize that you competitor has a patent pending on their product, what do you do? Do you give up? Do you move forward? Is it even worth the headache? On this episode of The Amazing Seller, Scott goes over options you should consider if you find yourself in a similar situation. You’ve got to figure out if the benefits outweigh the risks when it comes to a product like the one described. If you’d like to learn more, make sure to catch this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Research.Take Action.Refine
  • [5:00] Question #1: How do I combat negative reviews of my product that get upvoted?
  • [14:00] Question #2: How do I figure out what search terms my buyers are using?
  • [25:30] Question #3: Should I still pursue a product that sellers have a patent pending for?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS379.mp3
Category:general -- posted at: 4:30am EST

Have you noticed Amazon’s recent roll out of their new early incentivized review program? If you didn’t notice it, you aren’t alone! Amazon kind of quietly rolled out this new program that could make a huge impact for non-brand registered Amazon sellers. On this episode of The Amazing Seller, Scott and Chris break down what the new program does, how impacts sellers like you, how you should respond, and they also go over some key information regarding brand registry. If you want to make sure you are up to date on all the latest Amazon news and how it impacts your business, don’t miss this episode!

What is Amazon’s New Review Program?

The first thing that you need to know when getting all the details on Amazon’s new incentivized review program is that for right now, it is only available to brand registered sellers. On this episode of The Amazing Seller, Scott and Chris go through a rundown of all the known details of this new Amazon review program. If you want to get started with this program you just have to pay a one-time fee of $60 per SKU and they will do all the legwork of tracking down your products buyers and incentivise them toward leaving a review on your product listing as long as it has fewer than five reviews. This incentive is anywhere between a $1 and $3 Amazon credits paid to the reviewer by Amazon. To get more details on this program, make sure to listen to this episode!

How does this affect your email list strategy?

An important factor to consider when looking into whether you should participate in the new Amazon review program is how it will impact your email list strategy. Will you still be able to offer discounts and promotions via codes and still utilize this new Amazon program? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they cover how your current email list methodology will be impacted by this new program. This is an important factor to consider as you build momentum with your product launch, it may even cause you to hold off on launching your product with the timeline you currently have put together. Scott also makes the point that this could impact your PPC strategy as well. To hear Scott and Chris dive deeper into this topic, don’t miss this episode!

Does it help to FREAK OUT??

One thing that never changes about Amazon is that it never stops changing. You might have to read that a second time… The point is, Amazon is constantly changing and evolving for buyers and sellers. Is this new review program kind of startling and frustrating in light of their recent crack down on paid reviews? Of course, it is! But is it productive to get upset and bothered by it? NO! Don’t let this change or bump in the road knock you off course. Stay focused on what matters and how you can make the most out of this situation to grow and improve your business. To help you gain a better perspective on this new Amazon review program, make sure you listen to what Scott and Chris have to say on this episode of The Amazing Seller!

Amazon’s Brand Registry

Did you know that as of this writing, Amazon has reopened applications for its brand registry program? One of the big changes since the last time they were accepting applications is that this time around, you have to have a registered trademark for your product. This route is more for the individuals who are ready take their products and build a brand for the long term. If you are still in that phase where you just want to launch and test some products, this is not the best option for you to spend your time and resources on. To hear more about how Amazon’s brand registry program works and to find out if it’s a good fit for you to pursue, make sure to catch Scott and Chris on this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Chris breaks down Amazon’s new Incentivized Review Review Program.
  • [14:00] How will this new program affect efforts with email lists and special offers?
  • [16:00] Responding to the roll out of this new program.
  • [23:00] Does it help to FREAK OUT?
  • [26:30] What you need to know about brand registry.
  • [35:30] Scott recaps the new review process and brand registry.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS378.mp3
Category:general -- posted at: 4:30am EST

How can you learn from another Hot Seat session with Chris and Scott on this episode of The Amazing Seller? This Hot Seat session could include the one crucial piece that you need that will help push you and your brand over the top on your journey toward success. On this episode, Chris and Scott talk about cost evaluations, how to increase sales, how to improve your ranking, the consistency of demand, PPC impressions, and so much more! As always, Chris and Scott bring their combined knowledge and experience to pressing issues and topics that sellers like you are considered about. Don’t miss this informative episode!

Counting the Cost

Where are you in your product research phase? Have you taken the time and properly evaluated all the costs that are involved with creating, shipping, and listing your potential product? Don’t get blindsided by unexpected costs down the road! Make sure you take the time and go through the steps that Scott has highlighted for the TAS community. There is nothing worse than getting your product listing up and running and THEN realizing that you have underestimated the costs involved. To make sure this doesn't happen to you, make sure to catch this episode of The Amazing Seller!

Racking Up Sales

Do you know what it will take to get your ecommerce business up and running? Are you aware that you won’t break even right away? Have you prepared your mindset for a long term outlook? On this episode of The Amazing Seller, Scott and Chris stress how important it is to NOT expect instant success in the sale of your product. Don’t lose money unnecessarily but understand that it will cost money for your product to get started and gain momentum. To make sure you are headed in the right direction when it comes to costs and expectations, don’t miss this helpful episode!

What is YOUR PPC Strategy?

When it comes to using the Amazon tool “Pay Per Click,” do you have an effective strategy? Do you have an appropriate expectation of the data rate you should be getting from PPC? How do you know when you should adjust your approach? On this episode of The Amazing Seller, Scott and Chris breakdown their approach to using PPC in the most effective way possible. Don’t waste your resource and don’t pull your efforts prematurely! Listen to what Scott and Chris have to say and what they’ve experienced as the best approach to using this tool so you can maximize your efforts as you grow your business. To find out more about PPC, make sure to listen to this episode!

Test Your Price Point

Do you have you Amazon product listed at the right price point? How do you know? Have you spent time and resources testing your product’s price point? Is NOW the right time for you consider testing your price point? On this episode of The Amazing Seller, Scott and Chris go over their approach to testing and evaluating the right price point for selling a product on Amazon. If you are evaluating your approach and want to make sure you are leaving every stone turned over, you might want to consider testing your product’s price point. Find out how you can test it effectively on this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Chris reads the email for this Hot Seat session.
  • [7:00] Make sure you understand your costs!
  • [15:00] How to get SALES and get ranked.
  • [24:00] The consistency of demand.
  • [27:00] PPC impressions.
  • [31:00] Scott talks about a successful keyword strategy.
  • [36:00] Testing the price point.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS377.mp3
Category:general -- posted at: 4:30am EST

If it’s Friday, that means another EXCITING session of Ask Scott here on The Amazing Seller Podcast! Are you fired up and ready to TAKE ACTION? Scott comes ready with his usual fire to deliver some helpful insights and answer questions from TAS followers like you! On this episode, he starts with a helpful lesson, just take one bite at a time. Don’t get ahead of yourself! Make sure you go at a pace that is enough for you to handle. Don’t get overwhelmed or distracted by the concepts that Scott covers for TASers who are a few steps ahead of you. Remember, you can always go back to previous episodes, ASK questions, check out the TAS resources section, and engage the TAS Facebook community!

Promotional Offers and Discounts


You know that one of the best ways to drive traffic to your listing and to increase product sales is to lower your product’s price. But what is the best way to advertise that price reduction? How can you effectively communicate to your customers that you have a limited time promotion or discount? On this episode of The Amazing Seller, Scott explains why sellers like you should avoid listing discounts or promotions in the bullet section for your product listing. He also gives great alternatives that will help you figure out where in your product listing to advertise those special deals for your customers. Make sure to catch this episode!


What is the time commitment with Selling on Amazon?

If you are working a regular 9 to 5 JOB, your time is a precious commodity. You might be getting started with selling on Amazon to make that awesome decision to become your own boss. As you get ready to start selling your first product you might be wondering, “Do I have enough time in my week to manage my product successful?” On this episode of The Amazing Seller, Scott explains what to expect when it comes to carving out time commitments and what it takes to manage your first couple of products effectively. If you are just getting started as an Amazon seller, you don’t want to miss this helpful episode!

Dealing with UPC’s

What’s the deal with Amazon’s UPC policy? Do you need to have a UPC from a particular source? Is it a requirement to have the FNSKU barcode printed on the outside packaging of your product? On this episode of The Amazing Seller, Scott cuts through what seems like a complicated topic and gives sellers like you the vital information that you need so you stay within Amazon’s terms of service. Don’t let all the confusing terms processes get in your way on your journey toward success! Let Scott and the TAS community help you along the way, get started by listening to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Take one bite at a time!
  • [4:30] Shout out to TASer, Greg!
  • [6:30] Question #1: Can I put a discount or promotional offer in the bullets for my product listing?
  • [10:30] Question #2: What level of time commitment should I expect for each product that I sell on Amazon?
  • [18:20] Question #3: What are Amazon’s UPC preferences?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS376.mp3
Category:general -- posted at: 4:30am EST

What can you learn from other ecommerce sellers who are struggling through on their journey to success? You might be surprised by the level of insight and the key lessons you could learn just by hearing Scott and Chris review a coaching call they had with a seller like you! On this episode of The Amazing Seller, Scott and Chris go over product variations, learning through the process, pivoting to an open brand concept, keeping the right mindset, and much more! Make sure you have pen and paper ready as the guys dive deep into a coaching session they had with a TAS follower like you!

How many product variations are too many?

If you see that your competitor has twenty different variations on their product, do you really need to match what they are doing and offer the same amount of variations? How many variations are too many variations? On this episode of The Amazing Seller, Scott and Chris go over Reese’s product listing and the number of variations he has available for his product. They break down what your approach to having multiple variations should be and why you shouldn't just automatically offer as many variations as your top competitors offer. To hear more about product variation strategy, make sure to listen to this episode!

Learn Through the Process

How do you react when you are faced with difficulty or a crisis? Do you rage against it or do your try to learn something from it? Which approach do you think reaps a better result? On this episode of The Amazing Seller, Scott and Chris breakdown why you should err on the side of patience amid adversity and difficulty to learn from the process. Scott and Chris have both been in the industry for a while and they’ve seen their fair share of success and failure, they want sellers like you to learn from what they’ve experienced. Don’t give in to bitterness and discouragement, get better - learn from difficulty. Find out how on this episode!

Pivoting to an Open Brand concept

Have you found that you’ve become frustrated by choosing to focus on one particular niche? Do you see some openings in the marketplace but don’t see how you can expand your niche brand concept? What if you could pivot and broaden your focus to more of an open brand concept? On this episode of The Amazing Seller, you’ll hear Scott and Chris talk about how sellers like you can make that shift from the main brand concept to more of an open brand approach. You don't’ have to be stuck on the route you’ve chosen, you can make a change! Go deeper with this subject on this episode!

The Right Mindset is KEY

What would you do if you discovered that your product wasn’t performing the way you had anticipated? Do you ride it out, panic and shut down your operation, or is there a better way? On this episode of The Amazing Seller, Chris and Scott highlight why having the right mindset when approaching your product and brand is KEY. Both Scott and Chris strongly encourage sellers like you to avoid getting “Married” to your product. They want to help you see that the best mindset is one that is driven by data not feeling or emotions. If you are ready to adopt the right mindset and move forward on the path toward success, make sure to listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:20] Scott and Chris talk about their connection with Reese.
  • [6:00] How many variations are too many?
  • [10:00] Initial reactions to the viability of Reese’s product.
  • [15:00] Shifting to an open brand from a main brand.
  • [26:00] Learning through the process.
  • [27:30] Closing thoughts from Chris.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS375.mp3
Category:general -- posted at: 4:30am EST

What does it take to see rapid growth and success selling on Amazon? How can someone like you get started and hit the ground running? On this episode of The Amazing Seller, you’ll hear from a TAS follower like YOU who was able to get started and see quick results. Hear Scott’s conversation with Josh as he walks through how he got started and his current level of success. If you’d like an inside look into what it takes to get started, push through difficulty, and plan for the future, make sure to catch this episode!

You’ve Got To Optimize Your Product Listing!

One of the best ways to position your product listing for success and growth in sales is to optimize your product listing. This entails, walking through your listing with fresh eyes and going through a checklist that will help you identify what you need to fix to make your product listing the best it can be. On this episode of The Amazing Seller, Scott and his guest Josh, discuss steps you can take to make sure you have an optimized product listing. Don’t miss this episode full of helpful tips and insights to help leaders like you succeed!

Why You Should Secure a Provisional Patent

Have you considered obtaining a provisional patent for your product? What if you could get your products manufactured and listed secure in the knowledge that you have a tool to help you fight individuals who try to hijack your listing? On this episode of The Amazing Seller, Scott talks with Josh who walks through his experience obtaining a provisional patent application. This process essentially allows the seller a one year headstart to establish a foothold with a particular design model. If you’d like to know more about how you can use a provisional patent application to help your brand succeed on Amazon, make sure to listen to this episode!

Connecting with Social Media Influencers

What would it mean for your brand if you could connect with social media influencers? Imagine the spike in sales and the raised awareness that you could get if a YouTube personality to highlight your product? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down a social media engagement strategy with his guest, Josh. This is a great episode to catch if you are looking for that missing piece that could help take your brand to the next level of success. If you’d like to hear more on this topic, make sure to listen to this episode - don’t forget to jot down some notes!

How is your PPC Strategy?

What does your Pay Per Click (PPC) strategy look like? Have you taken the time to really think out and plan how to best use your resources for PPC? What would it mean for you if you had the tips and tools to help you get the most out of your efforts with PPC? On this episode of The Amazing Seller, Scott and his guest, Josh address several questions and issues that sellers like you have in regards to using PPC. If you’d like to hear more about PPC optimization, make sure to listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Josh joins the podcast.
  • [7:00] How Josh got started with selling on Amazon.
  • [12:30] Josh shares his current status of growth.
  • [20:00] Why you should optimize your listing.
  • [22:00] Josh talks about securing a provisional patent.
  • [26:30] Brand registry with Amazon.
  • [31:00] Josh talks about having his manufacturer make design changes.
  • [43:00] Facebook Ads, Email lists, and connecting with Social Media influencers.
  • [49:30] Goals for the future and sizing up the competition.
  • [52:00] Josh talks about his PPC strategy.
  • [1:01:00] How to connect with Josh and parting advice.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS374.mp3
Category:general -- posted at: 4:30am EST

That’s right, it’s time for another round of Ask Scott on this Friday edition of The Amazing Seller! Are you fired up and ready to go? You know that Scott is ready to jump in and deliver some helpful insights and lessons on how to help you go further in growing your ecommerce business. On this episode, you’ll hear Scott walk through the value of good customer service, how to leverage social media connections, why you need a freight forwarder, how to use Clickfunnels, and so much more! This is an episode where you will want to have pen and paper nearby, don’t miss it!

The Value of Good Customer Service

Don’t you hate it when you experience poor customer service? In fact, you can probably think of a time or two where you had a terrible customer service experience. What about all the good ones you’ve had? Those seem to stick out less, right? Just because you are an ecommerce seller, don’t think that you don’t have to worry about providing quality customer service. On this episode of The Amazing Seller, Scott walks through a recent customer service experience he had that reminded him the value of good customer service. Make sure to catch this episode to hear Scott expand on this topic and much more!

Leveraging Social Media Connections

Have you ever lost an hour (or more!) clicking through videos on YouTube? Sure, most people have done that before. Did you notice that some videos are put together by a specific channel or personality? What if you could connect with that individual to highlight your product or brand? On this episode of The Amazing Seller, you’ll hear from Scott as he describes how sellers like you can leverage existing connections you have on Social Media and establish new ones! If you are ready to take your sales and business growth to the next level with Social Media engagement, make sure to listen to this episode!

Why You Need a Freight Forwarder

If you are an ecommerce seller, you are a driven and focused individual. One of the worst things that can happen to someone who is focused and driven is to have mundane details and tasks slow them down. Don’t let that happen to you! Make sure you know about all the tools and resources available to ecommerce sellers to make their lives easier. On this episode of The Amazing Seller, Scott shares why he is convinced that sellers like you should use a freight forwarder to free up your precious time and energy to pour back into growing your business and increasing product sales. If you are still trying to decide if using a freight forwarder is right for you, don’t miss this episode!

The best way to use Clickfunnels

Have you started using Clickfunnels as a part of your strategy to build your ecommerce business? Are you still unsure what they are or what role they can play in helping you grow your brand? On this episode of The Amazing Seller, Scott shares what Clickfunnels do, how to use them, and why they can make all the difference with how you engage your customers. Take the time to sit down and think through your approach so you don’t get caught guessing when your business growth hits a plateau. This info on how to utilize Clickfunnels could be the tool that helps set you apart from the competition. To learn more on this topic, make sure to catch this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:20] Thought of the week: Customer Service is KEY!
  • [5:00] Question #1: How do I integrate my brand with a YouTube channel?
  • [15:00] Question #2: Would you recommend a freight forwarder?
  • [20:30] Question #3: Can I use one Click Funnels account for all my brands?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS373.mp3
Category:general -- posted at: 4:30am EST

What does it take to get started as an Amazon seller? What steps can you take today to get your business moving and off the ground? On this episode of The Amazing Seller, you’ll hear from Scott’s special guest, Brandon, who he met at the recent Sellers Summit event. Brandon is a huge fan of TAS and attributes aspects of his success to following Scott and learning from the advice and tips he has shared over the years. In this episode, Brandon and Scott go over how to connect with social media influencers, why it’s important to build and email list, making time to pay it forward, and much more! Brandon’s story is an inspiring one that you don’t want to miss!

Connecting with Social Media Influencers

What would it mean for your brand to connect with a YouTube, Instagram, or Facebook personality? You’ve likely heard Scott mention how helpful it can be to connect with a Social Media personality to endorse or promote your product but what does that really look like? On this episode of The Amazing Seller, you’ll hear from Scott’s guest, Brandon who has seen considerable success for his brand by following through with this strategy. Brandon has connected with both Instagram and YouTube influencers to promote his products to great success. If you’d like to hear more about this strategy, don’t miss this episode!

SUCCESS with Email Lists!

If you’ve been around the TAS community very long, chances are you’ve heard Scott’s passionate plea for sellers like you to pour time and energy into building an email list. If you’ve been skeptical about the value of building an email list, this episode of The Amazing Seller should change your mind! On this episode you’ll hear from Brandon has he shares how he has successfully built his brand with the valuable help of his email list. Scott also gives Brandon some helpful insights on how to maximize his use of the email list to drive sales and increase growth. If you’d like to hear more about Brandon’s story and how he followed Scott’s advice to build an email list, make sure to catch this episode!

Paying It Forward

There are business leaders out there who are so driven and focused that they don’t make the time to engage budding young leaders who are looking for advice. No judgment, some have more time and availability than others. But it can create a HUGE impact on someone who is looking for a mentor. That is exactly what happened with Brandon has he helped out a young man from his church who wanted to learn about the business success Brandon had been experiencing. Brandon eventually helped this young man and coached him as he started his own efforts with selling on Amazon. If you’d like to hear more about Brandon’s inspiring story and how he was able to pay it forward to someone else, don't’ miss this episode of The Amazing Seller!

You Need a Growth Mindset

What does it take to experience long-term success as an Amazon seller? Is there a secret formula? How can leaders like you take advantage from lessons learned by guys like Brandon? On this episode of The Amazing Seller, you hear from Brandon as he shares what he believes is the main contributor to his success story. It wasn’t a secret hack that has allowed Brandon to succeed, it has been adopting a growth mindset. This has allowed Brandon to take the failures and setbacks in stride because he has his eye on long-term growth. If you’d like to hear more about Brandon’s mindset and how he has been able to keep a longer view on his road to success, make sure to catch this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:30] Scott welcomes Brandon to the podcast. Brandon tells his story.
  • [8:00] What was the turning point that led to success for Brandon?
  • [11:00] Going ALL IN.
  • [13:00] Brandon’s PPC and Email List Strategy.
  • [19:30] The fear to sell and make the ASK.
  • [23:00] What made Brandon’s hit product a hit?
  • [26:00] Where does Brandon spend most of his time and focus?
  • [29:00] Connecting with social media influencers and personalities.
  • [31:00] Driving traffic to an external website.
  • [33:00] Facing logistical challenges and running out of stock.
  • [37:00] Helping someone else along the way.
  • [41:30] Brandon’s tips for success.
  • [43:30] Plans for the future.
  • [47:00] Parting advice from Brandon - TAKE ACTION!

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS372.mp3
Category:general -- posted at: 4:30am EST

It’s time for another TAS Power Hour! That’s right, you’ve got Dom, Chris, and Scott all fired up and ready to deliver some awesome content that will give you the insights you need to get out there and TAKE ACTION! On this episode of The Amazing Seller, the guys discuss what it takes to succeed as an Amazon seller, mindset, PPC data use, Amazon Lightning Deals, and much more! This is another one of those episodes you that you don’t want to miss as the guys banter in their usual style and deliver some great insights and lessons along the way - don’t miss it!

You’ve got to put in the work!

One of Scott’s pet peeves are people who constantly look for or spout tricks, tips, and secret strategies for success. He wants business leaders like you to know that the best way to get your business off the ground and find success is to put in the hours of hard work. On this episode of The Amazing Seller, you’ll hear a bit of Scott’s rant on why you need to pay attention to lessons and strategies but also be willing to log the hours it takes to see the growth you are looking for. If you want to find out what it takes to really succeed in the ecommerce space from some of the top industry leaders, make sure to catch this episode!

Mindset Matters!

There are a lot of young leaders and others out there who are looking for the path that will get them the most success with the least amount of risk. That’s a pretty natural thing to do, we don’t often like risk. But there is no easy or quick way to success, that’s the wrong mindset! You’ve got to wrap your mind around the fact that it is going to take time, effort, and it will end up costing you money to get your business started. On this episode of The Amazing Seller, you’ll hear as Dom, Chris, and Scott talk about how they’ve struggled through ups and downs along the way to find the success they enjoy today. They will be the first to tell you that you’ve got to be willing to take a risk if you want to see any amount of success. Learn more from the guys on this episode!

PPC Data

Pay Per Click (PPC) is a helpful resource that you’d be wise to utilize and pay attention to as an Amazon seller. There is a lot of misinformation and confusion on how to use it to it’s fullest capacity. One thing that you have to realize when dealing with PPC is that the longer you have the campaigns run and allow it to collect data, the better. On this episode of The Amazing Seller, you’ll hear from Scott, Chris, and Dom as they discuss their PPC strategies and how it has led them to successful product sales and growth. Make sure you are utilizing this resources wisely! Find out more on this episode!

Amazon Lightning Deals

What has been your experience with Amazon Lightning Deals? You’ve seen the program on Amazon what is it like to go through the process as a seller? Is it something that is worth your time participating in? On this episode of The Amazing Seller, you’ll hear from Scott as he describes his experience as a seller with Lightning Deals. Find out if Scott recommends you take Amazon up on the program or if you should avoid it. As always, it’s a lively discussion with Dom, Chris, and Scott on this special TAS Power Hour episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] TAS Power Hour! Dom gives an update.
  • [12:00] What is an open brand?
  • [16:00] Scott’s Rant on hacks, secrets, etc.
  • [22:30] Learning from failure.
  • [25:30] You’ve got to put in the WORK.
  • [28:00] Get the right mindset!
  • [31:30] The value of collecting PPC data.
  • [39:00] Lightening Deals.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS371.mp3
Category:general -- posted at: 4:30am EST

Are you ready for another round of Ask Scott? As usual, Scott is fired up and ready to deliver another awesome episode! In an effort to provide even more value to the wonderful TAS community Scott likes to start these episodes with a thought of the week. On this episode of The Amazing Seller, he shares an inspirational quote from legendary NFL coach, Vince Lombardi, “Winners never quit and quitters never win.” Scott uses this quote to encourage sellers like you to stay in the game, don’t give up! If you want to reach that level of success that you dream of, you can’t get there if you quit. So stay at it and push through. You have all the resources of the TAS community here at your disposal to help you succeed, use it! Hear more insights from Scott on this episode!

Getting started as your own manufacturer - good idea?

Wouldn’t it make sense to cut out the middleman and act as your own manufacturer? Are there many private label type sellers out there who have adopted this approach? What risks and pitfalls are present when considering stepping out as your own manufacturer and supplier? On this episode of The Amazing Seller, Scott explains why he is cautious toward this idea and even leans toward encouraging sellers to stay away from this risky approach. If you want to know more about the risks involved and why you should think twice before you venture down this path, be sure to listen to this episode!

Open Brand vs. Full Brand approach

As you start out selling on Amazon you might be considering to start with an open brand concept or a full brand concept. Which one is the best when starting out? What are the benefits of each approach? On this episode of The Amazing Seller, you’ll hear Scott explain why he encourages new sellers to start off with an open brand approach. He also goes through the reasons why it is good to consider branching out to a full brand concept later on as you grow and expand your business. If you want to hear more about how open brand and full brand concepts work, make sure to listen to this episode!

What Metrics to look for in the product research phase

Are you ready to get started as a private label seller on Amazon? Have you been doing your research and think you are prepared for the next step? Before you jump in with both feet, make sure you have all the metrics and expectations in mind that will help set you up for success. On this episode of The Amazing Seller, Scott walks through his process in the product research and validation phase. You’ll get all the details he looks for as he considers which products to further pursue in order to maximize his profits. This is an episode you don’t want to miss!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:30] If you quit, you can’t WIN!
  • [3:50] Question #1: I want to act as my own manufacturer, what advice do you have?
  • [9:30] Question #2: Is it better to start as an open brand or a full brand? Also should I expand to other platforms like Shopify?
  • [17:00] Question #3: Do you have a resource that walks through the product research and product validation phase?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS370.mp3
Category:general -- posted at: 4:30am EST

Are you looking for an easy way to success and business growth? Good luck! Even the best tips, tricks, insights, and best practices have to be paired with hard work and determination. If you think there is a magic formula out there, you won’t find it here. Instead, you’ll find a supportive environment for leaders and business owners who are ready to learn and challenge each other toward success and growth. On this episode of The Amazing Seller, Scott lays out why he puts so much effort into the TAS community and how sellers like YOU can get the most out of it. Don’t come looking for an easy to use plan, come ready to work and learn! Find out more on this episode!

The Power of Focused Mindset

Are you ready to give your shot at success EVERYTHING you’ve got? Are you dedicated to making this journey toward success work no matter what? Great! Find out what it takes to nurture and develop a focused mindset that will put you on the path toward growth! On this episode of The Amazing Seller, Scott shares a little bit about his story and how he got started as his own boss. You can tell that Scott is passionate about this subject and wants to help men and women find the freedom and empowerment that he found years ago. To find out what it takes to succeed in the long term, make sure to listen to this episode!

6 Takeaways from Sellers Summit

What are the qualities and characteristics of successful business leaders? Are they circumstantial or are there certain KEY qualities and practices that help an individual find success in life and business? On this episode of The Amazing Seller, Scott shares six takeaways that he left with from his recent trip to Sellers Summit. There he got the chance to rub shoulders with and pick the brains of industry leaders and he wants to share those insights with TAS followers like YOU! If you’d like to get a peek into the mindset of business leaders who are making an impact, then make sure you listen to this episode!

The 9 Step Formula

If you want to get a glimpse of what it will take to grow your business then look no further! On this episode of The Amazing Seller, you’ll hear as Scott walks through his nine step formula to help sellers like you succeed in the ecommerce space. Scott will be the first to tell you that putting these steps into practice won’t be easy - there is no easy way to success! But if you are willing to put in the work and follow the steps that Scott has outlined, you will find yourself closer to understanding what it takes to grow a successful and thriving ecommerce business. If you are ready to jump in with BOTH feet - make sure you catch this episode!

Raise the BAR!

You might be just starting out in growing your small business or you might be right in the middle of trying to grow your sales. One thing you need to remember is to keep raising the bar! Don’t give ground one bit - push through difficulty and press toward success. On this episode of The Amazing Seller, you’ll hear from Scott as he shares what it will take for you to grow your business in the ecommerce space. Even with all the best advice and tips, Scott is convinced that leaders like you won’t have the chance to succeed if you don’t commit to having a high bar for your own personal goals. Find out more on this inspiring episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] The problem with hacks, tips, and secrets to success.
  • [8:00] Scott talks about how started working as his own boss.
  • [14:00] Getting into the right mindset. What’s holding you back?
  • [19:30] Scott’s 6 takeaways from Seller’s Summit.
  • [31:30] The 9 Step Formula.
  • [39:00] RAISE THE BAR!

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS369.mp3
Category:general -- posted at: 4:30am EST

Are you looking for some insider tips and best practices that will help you succeed as an Amazon Private Label Seller? Look no further! On this episode of The Amazing Seller, you’ll hear Scott give an in-depth talk at this year’s Seller Summit. He discusses topics ranging from building an email list, optimizing your product listing, connecting with your target audience, and how to build a brand. In his usual style, Scott is fired up and ready to deliver some great insights that will help put you ahead of the competition and take off toward the next level of success. Make sure to catch this powerful episode!

Build and Email List and Avoid Review Sites

As an e-commerce seller, you know how important generating reviews and customer feedback is to grow your product listing’s reach on Amazon. But with all the changes to Amazon’s review policy, how can you ensure that you keep your practices above board and still drive customers to leave reviews? On this episode of The Amazing Seller, Scott stresses the necessity of building an email list so you can communicate directly with your customers and respond to their feedback and adjust your practices accordingly. You’ll also hear some great tips from Scott on how to follow up with your customers directly after they purchase your product when it’s shipped, and after they’ve received it. You don't’ want to miss these helpful insights!

Don’t Forget To Optimize Your Listing

A simple mistake that many e-commerce sellers make in the marketplace today is neglecting elementary steps in setting up their product listing. Don’t make that mistake. Take your time and craft a quality product listing that highlights the great benefits of your product along with high-resolution pictures. On this episode of The Amazing Seller, you’ll learn how Scott goes through and optimizes his product listings for maximum value and positions his products for success. If you are ready to take your business to the next level but want to make sure you have all the little details covered - don't’ miss this helpful episode!

Go Where Your Target Audience Is!

Don’t expect to attract or connect with your target audience by just setting up a great page with a quality product. It isn’t that easy! These days you have to be proactive, get out there and go to the Facebook groups and the Instagram pages where you target audience spends their time. On this episode of The Amazing Seller, Scott explains his strategy regarding connecting with his customers in spaces they are spending their time online. He walks through how you can target those spaces with ads and offers that will appeal to your audience and get them to take that next step and sign up for your email list. If you’d like to hear more about Scott methods and strategies, make sure to catch this episode!

Build Your Brand around a Personality

We are relational, there is no way around it. We connect with other people and we end up participating or buying from brands or personalities that we like or have an affinity toward. What are you doing to leverage this information and build your brand around a personality? On this episode of The Amazing Seller, you’ll hear Scott talk about how important it is to either share your personal story or connect with someone in your product space that can connect with your target audience. This is a KEY aspect to growing a thriving and growing brand! If you’d like to hear more about how you can set your brand up for success, don’t miss this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [6:00] Scott’s Seller Summit talk.
  • [8:00] Why Scott started TAS.
  • [10:00] Building a brand and dealing with Review Policy Changes.
  • [15:00] The benefit of building an email list.
  • [22:00] Customer follow up and reviews.
  • [24:00] Depth and Demand.
  • [29:00] Optimize your listing!
  • [38:00] Creating a landing page.
  • [40:00] Connecting with Facebook Groups and Instagram personalities.
  • [44:00] Get a face to the brand! Your face or someone else’s.
  • [46:00] Utilizing Facebook Live.
  • [50:00] Q&A section.
  • Question #1: Do you create the FB groups around the product or lifestyle?
  • Question #2: Is 50% the max you can offer and still get verified?
  • Question #3: Do you do this for each product you offer?
  • Question #4: Can you clarify how you drive traffic to FB pages and groups?
  • Question #5: What is your Instagram approach, same to FB?
  • Question #6: Do you have to wait until you are fully stocked to go live?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS368.mp3
Category:general -- posted at: 4:30am EST

Don’t let anyone convince you that small business growth and success can come easily, it’s not TRUE! Anything worth having will cost time and dedication to see results. The same is true of building a robust and thriving business in the ecommerce space. Keep up the hard work and don’t let your foot off the gas! On this episode of The Amazing Seller, Scott encourages sellers like you to do everything you can to stick with the momentum you’ve gained and to keep from slowing down. He has found that in his journey, even the smallest break or time away at a crucial time of momentum and growth can really mess things up. Check out this episode to hear how you can press on with relentless focus!

Is selling a dangerous or sharp object worth the risk?

Getting through the product research phase of starting your own ecommerce small business can be long and frustrating. Don’t add to that frustration by spinning your wheels researching products that will only end up causing you greater problems down the road. On this episode of The Amazing Seller, Scott breaks down why you should avoid selling dangerous or sharp products on Amazon. Even if you’ve done your homework and you are aware of all the risks involved, Scott stresses the fact that if this is your first product, it’s not worth the risk. Listen as Scott goes into further depth with this topic on this episode!

Essential apps and services needed to get started

Are you ready to jump into starting your own ecommerce small business? Does all the talk of strategy and success have you fired up and prepared for the tough but rewarding road ahead? GREAT! On this episode of The Amazing Seller, Scott will guide you through the essential tools, apps, and services he uses on a regular basis that allows him to keep an edge on his competition and see massive profits. You’ll walk away from this episode with a clear checklist of apps and services you need to get started today to get your ecommerce small business off the ground and running, don’t miss it!

How do you come up with content to send to your email list?

So you’ve jumped on the bandwagon and you are convinced that you need to start building an email list ASAP. If you haven’t just wait, Scott will convince you sooner or later. But if you are ready to get started, you might be wondering what content you should send to your email list recipients. On this episode of The Amazing Seller, Scott breaks down his strategy and how he provides quality content that has his followers coming back for more info each time. If you are ready to educate your target audience and position yourself as a trustworthy source of content and great deals, make sure to listen to this episode!

Which Market is it easiest to start an Amazon Private Label Business?

Many ecommerce sellers might be wondering, “Is my market the best one for me to start off in?” Sure there are more trafficked markets than others and you have to factor in the logistical difficulties involved in selling in a market that you don’t also live in. But on this episode of The Amazing Seller, Scott encourages sellers like you to consider selling in the market that’s nearest you. Even if that means that you start off in a very small market, Scott believes that you can build from your experiences in that smaller market and go on to larger ones. To hear Scott go into further depth on this topic, make sure to listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:40] Stick with it - don’t let off the gas!
  • [7:30] Question #1: Should I launch a product that is sharp or dangerous?
  • [12:00] Question #2: What are some recurring monthly fees that I should anticipate?
  • [22:00] Question #3: Do you have someone who writes content for your email lists?
  • [27:00} Question #4: Is it easier to start an Amazon Private Label Business in the US or UK?

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS367.mp3
Category:general -- posted at: 4:30am EST

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