The Amazing Seller Podcast

If you have questions about Amazon private label sales one of the best things that could happen for you is to be given the opportunity to ask an experienced Amazon seller the specific questions you have. That’s what you get on this episode of The Amazing Seller. These Friday episodes are “Ask Scott” sessions where Scott Voelker answers questions listeners submit, in detail, and completely. No half-measures here. You’ll be benefitted by what you hear others going through and what Scott has to say to advise them. Be sure you take some time to listen.

 

How do review groups work and is there a way I can pay Amazon fewer fees on promotions?

 

When you do a promotion or giveaway to get your products noticed or reviewed, there are costs you still have to pay Amazon for the privilege of using their platform. It’s just a cost of doing business. Among the misconceptions is that people feel like since they’re giving away a product, they shouldn’t have to pay fees. But any brand new business needs to make sure they let others know they exist - and that’s called marketing. It’s an expense of any business. You can hear how Scott addresses reviews, discounts, and giveaways and the fees involved, on this episode.

 

How to list a product on Amazon that is already there under a brand name.

 

A listener just purchased a company that owns a patented product and some of his existing distributors have the product available on Amazon. He’s curious if he should set up his own brand listing or if there is a way to combine their listings with his since it’s his product. Scott’s got a very helpful, clarifying answer to situations like this on this episode. Make sure you listen to this response because there are multiple applications of this concept to product sales on Amazon.

 

How soon should I start building an email list for my products or brand?

 

A listener today has heard Scott talk about the importance of building an email list but he’s a bit confused about why it’s important for a beginning private label seller, whether it’s worth his efforts, and how he should go about it when he begins using it. There are some great questions there. Is it really necessary for a new seller to begin creating an email list from the beginning? You can hear Scott’s in-depth response to this important question on this episode. He even tells you how to go about getting people to opt-in to your email list.

 

How would it benefit you to be in a room with experienced Amazon sellers to get their feedback on your products?

 

What benefit would you receive to sit with 20 to 30 experienced Amazon sellers as they analyze and give feedback about your product listings to help you optimize them for more sales? How would it benefit you to sit in the room as the same thing is done for others? You can probably see that you’d get a ton of value from seeing through the eyes of other sellers. The good news is that you can do this coming up November of 2017 at Scott’s live TAS event in Phoenix, Arizona. Listen to this episode to get details about how you can be a part of this business-changing event.




OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

 

  • [0:03] Scott’s introduction to this Ask Scott session of the podcast!
  • [1:29] The upcoming LIVE event in Phoenix, Arizona.
  • [4:22] The TAS Power Hour - How you can get involved.
  • [5:38] QUESTION ONE: I have a question about promotions and giveaways - how does Amazon charge for those and can I minimize those fees?
  • [14:07] QUESTION TWO: I just bought a business that has its products listed on Amazon through distributors but I want to add them myself through FBA. What’s the best way to do that?
  • [22:26] QUESTION THREE: I’m trying to understand the purpose of establishing an email list. Can you help me understand why I should devote energy to it?

 

RESOURCES MENTIONED IN THIS EPISODE

 

Direct download: TAS262.mp3
Category:general -- posted at: 4:30am EST

Scott and his friends - Chris Schaeffer and Don Sugar have been doing some Periscope and Facebook live sessions talking about various issues that have to do selling products on Amazon. They’re calling these “TAS Power Hours” and they’ve been a lot of fun so far. Today’s podcast episode is a republication of one of those power hours that was done recently and it has some incredible content about current issues being experienced selling on Amazon. You’ll get to hear a lot about new ways people are hijacking listings, brand registry, product research, and more.

 

Is Amazon hijacking listings?

 

Many people who sell private label products on Amazon are concerned about people hijacking their listing. That means that a person comes into your listing and offers similar, but not the same products under your listing. There are ways they can do that and gain control over the product listing to change things and potentially damage your brand. It turns out that there are some new ways that hijackers are taking over listings using some of Amazon’s own tools - so it looks like Amazon has taken over the listing. It’s a bit confusing so make sure you listen to this episode.

 

Amazon brand registry is even more important for private label sellers these days.

 

Because of the more creative ways that black hat folks are taking over product listings (hijacking) it’s more important than ever that you get your product brand listed on Amazon’s brand registry. It’s not a defense against being hijacked but it definitely gives you the right to get the control of your listings back if they are hijacked. You’ll want to hear this discussion about brand registry and how you can take steps to get your product line registered with Amazon.

 

Are you afraid of choosing the wrong private label product?

 

One of the things that Scott hears often is that many people see the opportunity of selling private label products via Amazon but are scared to take the plunge because they are concerned that they will choose the wrong product. It’s a reasonable fear, and one that Chris Schaeffer says he feels every time he chooses a product. But should that be a reason not to get started? Everybody on the podcast today says, “NO!” You’ve got to hear why they say that on this episode.

 

Should you try to launch a product on Amazon that isn’t there at this point?

 

Some people who consider selling products on Amazon think that their wonderful new idea or invention is a perfect fit for Amazon private label. But if the product is brand new to Amazon - there’s nothing even close to it already selling - there are reasons to be cautious. What you might do first is launch a product in the same niche that IS already on the platform, then once it’s rolling and you have a good email list and customer base, launch your new product. You can hear how the guys would go about doing it on this episode of the podcast.

 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

 

  • [0:03] Scott’s introduction to this power hour episode of the podcast!
  • [2:54] The next TAS live event on November 5 & 6, 2016.
  • [6:44] Getting hijacked by Amazon? Yep, it happened.
  • [11:25] Why brand registry is so important.
  • [18:11] Is fear of choosing the wrong product something that should hold you back?
  • [33:50] How to use Google Trends to choose products.
  • [43:30] Comparing sales in the U.S. vs other markets.
  • [48:00] What grinds Scott’s gears this week.
  • [53:55] You have to understand the risk/reward process.
  • [59:30] The risks associated with selling products on Amazon’s rented land.
  • [1:01:00] Q4 sales: Is it possible to get a new product up in time?
  • [1:03:50] The issue of business entities and how to decide it.
  • [1:07:01] Advice for product research paralysis: Pick one and go do it.
  • [1:13:15] Don’t forget to include product registration cards to gain contacts.

RESOURCES MENTIONED

Direct download: TAS261.mp3
Category:general -- posted at: 4:30am EST

One of the things Scott enjoys is learning from the successes of others. One of the ways he’s able to do that more effectively is to pass along what he’s learned by teaching you about it. Lately, he's been learning quite a bit concerning retail VS online sales from the television show, Shark Tank. He’s hearing some repeated themes and stories from the show and wants to pass along his observations to you so that you can learn some of the things he’s noticed. So take a few minutes to invest in your own education by hearing what Scott has noticed from the experts on Shark Tank. You’ll be glad you did.

Do you understand what “proof of concept” means?

One of the things Scott has noticed when he watches Shark Tank is that the investors always ask about sales numbers right from the start. Why do they do that? It’s because sales numbers indicate that there is already interest in the type of product that the newcomer is proposing. That’s called “proof of concept” and it means that there's good reason to expect success with the product you’re wanting to create and sell. Scott’s got some ideas about how you can use the tools provided on Amazon to discover if there’s adequate proof of concept for the products you want to sell, on this episode.

Do you have to educate people about your product before they will buy?

People come to Scott all the time with a great new product idea that is entirely original. He’s all for new products coming to the market but he also knows that if there're no other products in the market like it then there may not be enough demand to warrant creating the product in the first place. On this episode, Scott’s going to talk about that situation and give you some ideas for what you should do if your DO indeed have an entirely new product.

What should you do if you have an entirely original product?

Anytime a world-changing new development or technology comes on the scene there’s a ton of work and money that goes into helping the public understand exactly what it is, why it’s needed, and how to use it to best effect. As Amazon sellers, few of us have the resources to launch that kind of product on the scale needed to accomplish all of those things. What should do if you have a world-changing product that nobody’s heard of? On this episode, Scott gives you some suggestions regarding what he would do if he was in that situation.

Why do you want your products to be in retail stores?

Many of the people who bring product or company ideas to the Shark Tank TV show are seeking investment money because they want to get their products into retail stores. That’s not a bad idea but many times it’s premature given their situation. On this episode, Scott shares what he’s noticed about the advice the “sharks” give those people and relates it to Amazon sales and business. You’ll learn a lot from what he has to share so be sure you listen.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to the podcast!
  • [2:52] A shout out to some recent iTunes reviewers.
  • [5:33] The concept of “proof of concept” and what it means.
  • [9:40] Do you have to educate people about your product before they buy?
  • [14:30] What to do if you have an entirely original product.
  • [17:03] Should you shoot for getting your products into retail stores?

LINKS MENTIONED IN THIS EPISODE

Direct download: TAS260.mp3
Category:general -- posted at: 9:46am EST

Here it is! The “Ask Scott” session of the Amazing Seller podcast. This is where we talk about all kinds of things relating to online business, private label sales on Amazon, and anything having to do with making a better life for yourself and making a difference in the world. On this episode, you’re going to get straight, helpful answers to real life questions. And the person answering your questions is Scott Voelker, an experienced online businessman, and Amazon seller. You can also hear how to ask your own questions, so be sure to listen and learn!

The power of surrounding yourself with like-minded people.

Scott has recently moved from upstate New York to South Carolina and he’s noticed the difference his surroundings are making on his own mindset. In particular, he’s aware of the people in his neighborhood. Their focus on fitness and healthy eating are impacting Scott and his family, encouraging them toward their own version of fitness and health. It’s an example of why the people you surround yourself with are hugely important for your life - and Scott's got some encouragement for YOU along that line, on this episode.

What are the pros and cons of listing a new product as a variation VS a stand alone product?

Many people are discovering opportunities to create multiple products based on their first product. Sometimes it’s as simple as creating a variation of the product (color, size, etc.) and other times it’s a new product that is different in a unique or significant way. On this episode, Scott covers the advantages of variations VS new product listings and encourages Amazon sellers to think about who they are targeting with their product as one way to decide whether there are advantages to one approach over the other. Be sure you listen if you’re interested in creating multiple products as a spin-off from your original product.

How does my product rating relate to my number and quality of reviews?

There isn’t any way to know for sure how your product rating relates to your reviews simply because Amazon doesn’t reveal how its algorithm works when it comes to product ratings. But there are some things you can focus on to help you improve your product rating. On this episode of The Amazing Seller, Scott gives a couple of very practical things you can focus on to improve your product rating overall. Both are simple but do take some time. So make sure you listen and commit yourself to doing the work to improve your business and products.

I’m creating product packs from a bulk quantity but I’m having trouble scaling.

A listener called in to ask for help from Scott concerning scaling his sales to a higher level. He’s purchasing bulk size orders of various products and breaking the bulk packaging apart to place the individual products into smaller quantity packages. The problem is that the labor of doing so is slowing down his ability to scale his sales. It’s a very creative and intriguing idea that’s getting good sales traffic but he wants to have more opportunity. Scott’s got some great ideas about how he can leverage others to help him scale the business.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to the podcast!
  • [2:20] The TAS power hour - a Facebook/Periscope broadcast - Fridays 1PM Eastern.
  • [4:01] The power of surrounding yourself with like-minded people.
  • [9:12] QUESTION ONE: What are the pros and cons of listing variations VS stand alone products.
  • [16:08] QUESTION TWO: My product rating is at 3.9 out of 5. To me it doesn’t make sense when I look at my reviews? Can you shed some light?
  • [25:15] QUESTION THREE: I’m having trouble scaling my sales due to some logistical issues. Can you help me think it through?
  • [34:30] The TAS Power Hour broadcast - and how you can get involved.

RESOURCES MENTIONED ON THIS EPISODE

Direct download: TAS259.mp3
Category:general -- posted at: 4:30am EST

One of the most common sticking points Scott hears from people who are looking into the possibility of placing products on Amazon is the product discovery phase. Many people experience brain-lock when it comes to figuring out what to offer for sale. On this episode, Scott’s got a couple of great stories of how he figured out some product and business ideas that should help you see the kinds of real life things that can help you discover product ideas. You won’t want to miss this one. It covers some of the most practical ways you can discover unique products to serve a particular market.

What are you good at?

There are many people in the world who are also engaged with the exact areas where you have skill and expertise. They need resources to help them become even more accomplished in that niche. What knowledge, skills, or expertise do you have that can be turned into a product that you could sell to those people on Amazon or other online platforms? You have a leg up on the competition because you already know the market and need. That’s just one way that you can create a product that you can be fairly certain is going to be a success. Listen to this episode to hear the whole story of how you can discover product ideas.

What do you want to learn more about?

Every one of us has our interest in a new topic piqued from time to time. When that happens there are many things you have to learn or resources you need to purchase in order to get started in that area. Right there are a handful of product ideas that you could possibly begin selling through private label on Amazon. What are you interested in right now? Are there any new hobbies or areas you’re about to step into? Listen to Scott’s ideas on this episode to help you sort out the many opportunities that exist around you right now.

What are your kids or friends’ kids into right now?

Scott’s daughter has just begun to get involved in two new activities - playing the piano and volleyball. In each of those areas, she’s got to gather the resources she needs in order to be equipped for the activity. For piano lessons and practice she may need a metronome or staff paper. For volleyball, she may need specialized shoes or knee pads. Those pieces of equipment are some of the things that many people need when they are interested in the same activity. On this episode, you’re going to learn how you can observe the things you’re already doing or just getting started with so that you can generate product ideas to sell on Amazon.

Do you have friends or neighbors who have a skill that could help you launch a product?

Scott just moved to a new home in South Carolina. As a result, he’s meeting lots of new people and getting to know his neighbors. In almost every conversation he’s noticing skills, interests, or knowledge that his new friends have that could be leveraged into a product idea to sell on Amazon. On this episode, he’s not only going to tell you a handful of stories about those encounters but also give you some ideas about how you can begin to pay attention to the relationships you have that could be tapped into for the sake of product ideas.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to the podcast!
  • [1:08] The upcoming LIVE event in Phoenix, AZ in October 2016.
  • [3:52] Scott’s story about how he got started online.
  • [21:23] 4 questions to ask yourself.
  • [30:39] Why you should be a good listener who understands other people’s lives.
  • [36:12] Do an internal “audit” of your interests and connections to discover product ideas.

RESOURCES MENTIONED ON THIS EPISODE

Direct download: TAS258.mp3
Category:general -- posted at: 4:30am EST

One of the most unaddressed and confusing issues when it comes to selling any kind of products online is the collection of sales tax. One of the reasons it can be so confusing is because every State has its own set of regulations surrounding sales tax as well as its own process business owners need to go through in order to register and pay their taxes. That description alone should show you how difficult it is to remain in compliance. State sales tax issues are one of the most frequently asked questions Scott receives so he decided it was time to get someone on the show who could answer the basic questions about sales tax. That someone is Mark Faggiano of Taxjar. You can hear their conversation on this episode.

I have to collect State sales tax? Really?

Sometimes the fact that the internet is worldwide makes it seem like State and National jurisdictions don’t apply to what goes on, on the World Wide Web. But the fact is that when a product is purchased that transaction is taking place in a particular place. In other words, the purchaser is sitting at a computer or other device within a specific jurisdiction. It makes sense that States would want to collect sales tax when that happens. So yes, as a seller of products you really do need to be collecting sales tax with each product you sell. But how do you do it? That’s what this episode of The Amazing Seller is all about, so be sure you listen.

As an Amazon seller, what States do you need to collect sales tax for?

When it comes to knowing what States you should collect sales tax for it comes down to a couple of issues. First is the issue of “nexus.” Nexus refers to the place where you as a business are actually doing business. The most obvious qualification for where your business nexus is located, is the State in which you reside and do your work. But what if you have employees in a different state, or a warehouse in yet another State? And what if Amazon is warehousing your products in a number of States? As you can see, it gets very complicated. But Mark Faggiano from Taxjar is on the show to help us sort it all out. He’s Scott’s guest on this episode.

Do I really need to register with a state to pay a very small amount of sales tax?

What if you discover that you’ve sold enough products in a particular state - let’s say Maine - to owe $15 in tax to the State of Maine. Does that mean that you should register with the State of Maine so you can fork over that $15? Technically, probably so. But there’s another way to look at it that most people who do product sales for a living feel is safe and ethical. You can hear abou the varying approaches to the issue on this episode as well as hear all of them explained in detail. What are you waiting for? You should listen to this one.

What if I had lots of sales in the past and never collected sales tax at all?

It’s entirely possible that many people who sell products on Amazon - either private lable or retail arbitrage - are just now hearing about the possibility that they may owe sales tax to various States. If that’s you, here’s something important you should consider. What kind of sales volume have you done in various states in the past? That may impact whether you should be concerned about the issue or not. But at the very least it’s an issue you should look into because of the possibility that a given State may decide to audit you to come after their Sales tax money - and that could be even more costly than paying the tax of your own accord. Find out how you should think through the issues on this episode.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode and his guest, Mark Faggiano of TaxJar!
  • [1:14] How Scott came to do this episode in the first place.
  • [3:29] How Mark got into the business of dealing with sales taxes.
  • [6:03] What is meant by “nexus?”
  • [10:37] How do product sales impact the States I collect tax in?
  • [12:44] Can you limit where Amazon moves your product inventory?
  • [15:00] The 2 camps sellers tend to fall into when it comes to State sales tax compliance.
  • [19:30] Does Amazon send State sales tax on my behalf as a seller?
  • [21:57] How many States does Amazon have warehouses in?
  • [23:42] How Taxjar helps sellers keep track of their tax liabilities.
  • [25:41] Stories of Amazon sellers who are being audited for sales tax issues.
  • [28:10] What’s the easiest way to register in various States?
  • [30:44] The first steps for brand new Amazon sellers.
  • [32:32] How you can get your tax data for free from Taxjar.
  • [33:25] How to deal with past sales on which you may owe tax.

RESOURCES MENTIONED ON THIS EPISODE:

Direct download: TAS257.mp3
Category:general -- posted at: 4:30am EST

It’s time for that cup of coffee and a conversation across the virtual table as you and Scott get to chat about the Amazon private label questions that are on your mind. If you’ve got a sticking point, a lesson learned, a piece of information you need to know… this is your chance to ask Scott about those questions. If you are eager to get answers to your Amazon questions this is the episode for you. Find out how to ask your questions directly to Scott by listening to this episode.

I’m not quite sure why Pay Per Click is important? It seems like a huge expense?

A listener to this episode of The Amazing Seller asks why it’s important that private label sellers use Amazon Pay Per Click. It’s quite an expense over the long haul and she’s not quite sure why it’s beneficial. On this episode Scott answers her question, telling her why PPC is vital to getting your product started generating sales from the beginning, which in turn will drive your organic sales higher in the Amazon search rankings.

What is BSR ranking and why is it important?

The BSR ranking on any product in Amazon tells how often and well the product is selling. There are ways you can track the sales ranks of your products and your competitor’s products manually, but it is tedious and requires a good deal of discipline. On this episode Scott describes how he did this using a spreadsheet when he first began selling products on Amazon. He also tells how you can use software to do it much quicker - and offers an affiliate link for you to get the software to try for yourself.

I’m about to launch a clothing product. When should I use variations and when should I create a new listing?

A listener called in for this episode of the podcast to ask about her product launch. She’s going to be selling items that belong in the clothing category and is curious when she should create a parent product with variations underneath it for size, color, etc. - and when she should start an entirely new listing for products. It can be a bit confusing so Scott tells her what he’d do if he were in her shoes, and more importantly, why. You can hear his answer on this “Ask Scott” episode of The Amazing Seller.

The next TAS LIVE event is on the calendar. Want to join Scott, Chris, and other Amazon sellers?

October of 2016 is going to see the beginning of Scott’s next TAS LIVE event. This time, it will be held in Phoenix, AZ. It’s a two-day event that allows 10 Amazon sellers to go on the hot seat. The entire group will analyze their business, products, listings, and make recommendations as to what can be done to increase their product sales and improve their brand. The last event was sold out quickly so if you want to be part of this one head over to the show notes page for this episode and find the link to TAS LIVE.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to the episode!
  • [2:13] Scott’s next live event is going on in Phoenix Arizona!
  • [5:03] You can also join the TAS Power Hour on Fridays!
  • [7:28] QUESTION ONE: I don’t quite understand the benefits and use of PPC.
  • [18:47] QUESTION TWO: I’m trying to understand BSR rankings. Can you give me some illumination?
  • [25:05] QUESTION THREE: I’m about to list some products in the clothing category and need some help understanding variations.

RESOURCES MENTIONED ON THIS EPISODE:

Direct download: TAS256.mp3
Category:general -- posted at: 4:30am EST

Occasionally Scott likes to have roundtable type discussions with people who he’s come to know through his experience selling private label products on Amazon. On this episode, he’s recorded their conversation which was originally published to Facebook Live and Periscope. You’ll hear Scott, Chris Shaeffer, and Don Sugar chat about some of the things happening around the Amazon private label space and how the issues impact private label sellers and retail arbitrage accounts. Stick around for this one, there’s a lot of insightful thoughts to learn from and some cautions that could save you some real headaches.

 

We’re hearing that changes are happening in the Amazon terms of service.

Much of what’s going around in the online communities that surround Amazon private label is not verified by Amazon yet, but nevertheless, there does appear to be some changes happening. What is the stink about? Most of it surrounds the issue of brand registry and the conditions Amazon is requiring. There are also many brand products that Amazon is bringing into the issue, requiring that sellers prove their right to sell the product. It could be a mess, or it could be a blessing. Find out why on this roundtable episode.

How to the recent Brand Registry changes impact private label sellers?

Many private Label sellers are concerned about the brand registry requirements Amazon appears to be enacting but Chris Shaeffer says that it’s a blessing more than a curse. Why? Because it is going to make it more difficult for hijackers to take over the listings of private label products. In fact, that could very well be the issue Amazon is trying to address with the new actions they are taking regarding brand registry. You can hear Chris’ argument on this episode and find out other things going on in the Amazon universe, on this episode.

Why is it vital to capture email addresses of potential customers?

Part of the discussion on this episode of the podcast surrounds the tactic of building an email list of potential or previous customers. Email list building is a proven online sales strategy that many private label sellers have not tapped into. On this episode, the guys chat about why email lists are so important, how to go about building one, and how you can use them to generate sales and build your brand.

How many potential sellers are using these issues as an excuse not to start.

One of Scott’s concerns when things in the Amazon community begin to get stirred is that people who might be considering private label sales might use the confusion as an excuse not to get started. If you’ve listened to this podcast for any length of time you won’t be surprised to hear Scott addressing that issue. After all, he’s the guy who’s coined the term, “Take Action.” No matter what’s going on in the Amazon space there are always going to be hurdles. But don’t let them scare you away. Everything is going to take some hard work, diligent research, and learning. But the benefits are much larger than the difficulties it takes to get started.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this roundtable discussion.
  • [3:50] What are the changes Amazon has been doing?
  • [11:45] Why the changes are good news to private label folks.
  • [15:25] How can you deal with “gray market” products?
  • [17:39] Why brand registry is now more important than ever.
  • [23:00] Be careful about the words you use in your keyword or search term fields.
  • [34:33] The things needed to get brand registered.
  • [39:06] The best ways to capture emails of potential customers.
  • [45:06] The consensus about what’s going to come of the changes.
  • [48:40] The excuse not to get started.
  • [1:01:00] When and how you can hear the TAS power hour on Facebook or Periscope.

RESOURCES MENTIONED ON THIS EPISODE

Direct download: TAS255.mp3
Category:general -- posted at: 4:30am EST

If you are curious how an experienced Amazon seller would go about optimizing a product listing that isn’t performing very well, this episode is for you. On this one, Scott chats with his friend Chris Schaeffer about a product one of their listeners is selling. The listener feels that she might want to liquidate the products to get rid of them so she can start over with an entirely new product. Scott and Chris talk about that approach but also give her some ideas about what she might be able to do that could increase her sales.

Just because you launch a product on Amazon doesn’t mean it’s going to be a winner

Many people who try to sell products through Amazon Private Label if you don’t take the time to do the research required. You’re going to need to know what products are selling well and how much room there is for you to introduce another of those products. Just because you don’t launch a product on Amazon doesn’t mean it’s going to be a winner. On this episode, Scott and Chris talk about what can be done if you didn’t do your product research properly to make something out of the loser products you have listed. OR - you may want to liquidate the product altogether. Scott and Chris talk about both options on this episode.

How can you formulate an exit strategy for loser products?

Sometimes in spite of your best efforts and product research, you’ll get a product listed on Amazon that isn’t selling well - and won’t - no matter what you do. That’s when you want to create an “exit strategy” to get rid of those products. On this episode of The Amazing Seller, you’re going to hear how Scott and Chris would go about selling off unsuccessful products in order to get as much out of the failed effort as possible. That way you can begin to invest your time and resources in another product that might be able to do better for you.

Is it better to continue PPC or to do a new promotion?

There are two ways you can drive people to your products on Amazon using the Amazon tools provided in your seller account. The first is PPC (pay per click). That’s an ad platform that enables you to place your products on the top or side of the search page when people search for the keywords you want. PPC is great - but it can be expensive. The other option is doing promotions - which can cost you much less. When should you do PPC and when should you do promotions? On this episode,  Scott and Chris answer the question.

What is this thing I keep hearing about called a “sales funnel?”

When you begin selling products through your own website you’ll want to take advantage of every opportunity you have to sell products to the people who join there. One of those opportunities revolves around your creation of a sales funnel. It’s a simple but powerful tool you can create to capture email addresses and market to people in a way that is appealing and helpful to them. Scott and Chris walk through a real-life scenario, telling a listener what they would do to create a sales funnel for her products, on this episode.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to the podcast!
  • [1:07] The upcoming LIVE event you can get involved in.
  • [5:20] How can you get out of a product that is a loser?
  • [13:53] Is it better to continue PPC or do a new promotion?
  • [17:12] A plan to improve an existing product.
  • [23:54] Building a sales funnel: What is it?
  • [38:20] Using Facebook retargeting pixels.
  • [42:24] Follow up email sequences on sales funnels.

RESOURCES MENTIONED ON THIS EPISODE

Direct download: TAS254.mp3
Category:general -- posted at: 4:30am EST

This is the podcast that teaches you, step by step, how to find, source, purchase, list, and sell your own private label products on the Amazon sales platform. It’s The Amazing Seller with Scott Voelker. This is one of our Friday episodes where Scott answers real life questions from private label sellers like you. If you’d like to ask Scott a particular question about what you’re experiencing, the challenges in your business, or the Amazon sales platform itself. If you’d like to ask your own question, you can listen to this episode and hear how you can do that!

Why you really need to figure out your “why” if you’re going to move forward.

Scott has found it incredibly helpful to keep a clear sense of why he’s doing his Amazon business in  mind at all times. A clear and compelling “why” fuels your business and motivates you to keep working on the things that really matter. On this episode you’re going to hear Scott riff on why his “why” is important - and he’s going to tell you how you can develop your own compelling why that will keep you moving forward and taking action.

Two separate listings for variations, one sells better. How can you increase traffic?

A listener has a pretty interesting situation - he’s got two products that are identical in all other ways except that their colors are different. One of those colors sells very well and pretty consistently. The other doesn’t. His question is this: How can he optimize or promote the product that is not selling as well to get its sales numbers higher like the other product. Scott has a great set of suggestions for this listener and there’s a good chance that you’ll hear something that’s helpful for your business as well.

I’m launching a product in a gated category that doesn’t allow PPC.

One of the best tools provided on the Amazon sales platform is the pay per click tool that can help you drive sales to your products. But there are some product categories that do not allow sellers to use PPC. What do you do then? Scott’s got a handful of suggestions that center around optimizing the listing, researching your top 5 competitors, doing some sales promotions, and running ads from Facebook to a Leadpage. If you don’t know what all that means - you need to listen to this episode. Scott breaks it all down for you.

What is your daily routine to run your private label business, Scott?

Running a business of any kind can be quite a challenge. And if you’re a solopreneur or solo entrepreneur like Scott is (and many of you are), it can be especially tough. That’s because when you don’t have anyone telling you specific things to do in order to move the business forward, you’ve got to figure all of that out for yourself. On this episode Scott is asked what his daily routine looks like, and in typical Scott style he doesn’t answer the exact question - but what he does have to say is worth its weight in gold. You’ll want to hear this one.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to the podcast!
  • [1:15] Why it comes down to figuring out your “why.”
  • [5:57] QUESTION ONE: I have two identical products of different colors. I’m trying to increase traffic on the one that sells less. Can you help?
  • [11:55] QUESTION TWO: I’m launching a product in a category that doesn’t allow PPC.
  • [20:13] QUESTION THREE: Could you share your daily routine with me?
  • [28:20] QUESTION FOUR: Can you tell me details about the Amazon Brand Registry?

RESOURCES MENTIONED ON THIS EPISODE

Direct download: TAS253.mp3
Category:general -- posted at: 4:30am EST

Today’s conversation is one that should give anyone considering Amazon private label sales hope that they can be successful. Jarret Colton is a guy who went to Scott’s LIVE event in 2016 with his head spinning. He’d listened to almost every TAS podcast episode and knew a lot of information, but it was all a grable in his head. Once he was able to talk with other sellers who had seen success and glean a lot of tips from the speakers at the event, he took action - and that action translated into incredible sales. You can hear how Jarret did it, on this episode.

We sometimes overthink these things and need to go back to basics.

Jarret is an example of a person who got his head crammed full of information and began to overthink things. There are too many things you CAN do to attempt to make your private label products sell, but there are not a lot of things you SHOULD do at first. So the back to basics mindset that Scott talks about on this episode is the prescription for many people. Be sure to listen to Jarret’s story so you can be inspired by what’s happened in his business - and get some ideas about what you can do to move your sales forward.

What is YOUR next move?

Every person who has placed a product on the Amazon sales platform has a next move that they need to take. It doesn’t matter if you’re selling lots of products or very few. You have something you can do to move your product sales forward. On this episode you’ll hear how Jarret made the decision to shut off all the noise and information that was clogging up his mind and simplified his process so he could simply do the next thing. You may be in the same place Jarret was - so be sure to hear how he got himself taking action on the right things.

The power of professional product photos.

One of the most important things that Jarret and his wife decided to invest in was professional photos for their product. He knew that once a person searches for his products he had to have some way to catch their eye and get them to click on his listing instead of the listing from his competition. The photos were exactly what did it for him. You can hear how Jarret found his photographer, the difference the professional photos made, and how he uses them within his listing, on this episode.

4 of his main products appear on page 1. Wow.

After applying the tips and strategies that he learned at the TAS LIVE Breakthrough event, Jarret was able to increase the search ranking of his product listings. In fact, he was so successful at optimizing his listing that he’s now got 4 out of 6 of his main “parent” products showing on page 1 for their primary keyword. You should take the time to hear Jarret’s story. It’s inspiring and instructional for anyone who’s looking to rank their listing higher and get more product sales.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to his next guest, Jarret Colton.
  • [3:12] Jarret’s experience before jumping into Scott’s live event.
  • [8:14] Why Jarret attended Scott’s live event in Denver in 2015.
  • [11:35] The mess Jarret was facing with all the products his wife ordered.
  • [14:12] Where Jarret found the photographer for his product images.
  • [15:30] Jarret’s game plan and what actually happened.
  • [17:11] Spending time figuring how to solve people’s problems.
  • [19:57] Jarret’s beginning goals and the competition he was facing.
  • [25:23] Jarret did not conduct any giveaways.
  • [34:10] The next steps for Jarret and his wife in the business.
  • [37:40] Why Jarret wants everyone interested in private label to take action.

RESOURCES MENTIONED ON THIS EPISODE:

Direct download: TAS252.mp3
Category:general -- posted at: 4:30am EST

Running a business is complicated in and of itself. There are all kinds of things you have to keep track of including taxes. There are many common mistakes made when it comes to taxes and on this episode of the podcast, Scott is talking with his friend Josh about the common questions that come to him when it comes to business text questions. Being a CPA, Josh has the actual answers you need in order to do things legally and ethically. You can hear all of these common questions and their answers on this episode of the podcast.

Are you calculating your product inventory the RIGHT way for tax purposes?

Many people think that in order to calculate their taxes correctly when it comes to inventory they simply need to add up how much they have spent on products during the calendar year. Scott's guess today is a certified public accountant and he says that is actually not the right way to do it. You will find up providing wrong figures to the IRS if you do so, and you could be liable for a much larger payment, plus penalties by doing it. On this episode, you were going to learn the right way to calculate inventory for tax purposes.

Is an IRS audit something you should be afraid of?

When you hear the phrase, “tax audit” it may cause you to break out in a cold sweat. But do you really need to be so concerned? What is the likelihood that you were really going to be audited? And if you are, which kind of audit is it that you should be concerned about? And this great conversation with a certified public accountant you were going to hear about the different kinds of audits, what each of them really is about, and what you should do if you are audited. It's a great episode to dispel a lot of the myths that are floating around in the business community, so make sure you take the time to listen.

What meals and entertainment are deductible?

Many people who run a business have been told that they can deduct meals and entertainment that have to do with their business with no problem. But is that entirely true? When this episode of the podcast a certified public accountant is going to tell us that you actually only get to deduct 50% of your meals and entertainment, and you can only do that if those are directly related to a business activity of some kind. If you want to hear the full story on this important issue, make sure that you listen. It could save you a lot of money in the end.

What business entity is best for your business?

There's a good deal of confusion about which business entity you should choose for your business activity. Should you be a sole proprietor? What about an LLC? Or maybe an S corporation or C corporation? If you're confused by all of these possibilities you are not alone. On this episode of the podcast, you will hear the definitions of each of these, what their advantages are, and how you should go about choosing the one that is right for you and your business. This section of the podcast alone is worth the time it will take you to listen.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:09] Scott’s introduction to this episode!
  • [3:19] How to deal with inventory as a business expense - the RIGHT way.
  • [11:29] Turning common personal expenses into business deductions.
  • [13:15] Home office space - how do you deduct it as a business expense?
  • [16:14] When the IRS contacts you for an audit - how does it happen?
  • [19:10] What meals and entertainment are deductible?
  • [21:06] Bookkeeping issues: How should you keep your records?
  • [25:41] A good rule of thumb for withholding federal taxes.
  • [27:20] The various business entities you can do business as.
  • [34:20] Can an S-corp be backdated to the beginning of your LLC creation?
  • [38:40] The issue of sales tax: How should you handle it?

RESOURCES MENTIONED ON THIS EPISODE

www.TaxJar.com

Direct download: TAS251.mp3
Category:general -- posted at: 4:30am EST

When was the last time you sat down to pick the brain of someone who is experienced at what you’re learning? It’s always a great experience where you get to learn what you don’t know. That’s the flavor of what happens on these Friday episodes of the Amazing Seller podcast. Scott answers questions that are submitted via voicemail to give you an idea of how he thinks about the challenges and obstacles that you come across when selling private label products on Amazon. Today’s episode includes questions about saturated markets, international sales, keyword usage, and more. Be sure you take some time to listen to this one. You’ll get lots of great insights from Scott’s responses.

I know a certain market very well, but it’s extremely saturated. Should I jump in?

Here’s a very interesting question about choosing a market: A listener has been working in a particular market outside of Amazon for some time and feels that he knows a lot about it already. But the market on Amazon is incredibly crowded and he’s not sure if he should take the risk of putting a product onto Amazon in that market. Scott’s got some ideas about how he could do it that may not be typical. It’s likely that you’re going to get your wheels turning about your own products after hearing the answers Scott gives to this great question - so be sure you listen.

My product sales are going quite well. I’m curious if I should expand my product to Canada or the UK.

On today's episode, a listener asked about expanding her product line into sales platforms outside of the United States. She is getting an average of 20 sales per day and thinks that expanding into Canada or the UK may be a good step for her at this time. Scott has some great insights into what it would take to become successful in other countries and gives her some tips on what to look for as indications that she could be successful doing so. If you've never sold your products in countries other than the United States you will want to hear what God has to say to this listener.

How should I best use the keywords and search terms in the Amazon backend?

One of the many confusing things about the Amazon platform has to do with the use of keywords and Search terms in the back-end of the Amazon seller account. There have been quite a few theories and opinions shared about how to best use those fields for the best results. On this episode, a listener asks about how those fields should be used and Scott gives an answer that covers all the bases. If you've ever been confused about the search term fields in your Amazon seller account, this is a response you will want to hear.

Scott got to appear on Pat Flynn’s show, Smart Passive Income!

It's not often that your success is noticed by people who are further along the path than you are. But that happened just this past month when Pat Flynn reached out to Scott to ask him to submit a response for one of his podcast episodes. It was a great honor and Scott was excited to condense some of his hard-learned business lessons into a short sound byte for Pat’s podcast. You can find out how to hear Scott's responses to Pat’s question by listening to this episode of The Amazing Seller.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to the podcast!
  • [1:31] How you can ask your own question.
  • [2:42] Scott’s appearance on Smart Passive Income with Pat Flynn.
  • [5:00] QUESTION ONE: I’m looking at a very saturated market that I know well - when should I jump in and when should I run?
  • [12:20] QUESTION TWO: I’m curious as to when I should expand my products into other countries (Canada and the UK).
  • [18:55] QUESTION THREE: I’d love to get an overview from you about how to use the keywords and search terms in the Amazon backend.
  • [24:57] QUESTION FOUR: I’ve got a lot of questions from inconsistent sales to reordering products. Can you help?

RESOURCES MENTIONED ON THIS EPISODE

Direct download: TAS250.mp3
Category:general -- posted at: 4:30am EST

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