The Amazing Seller Podcast

If you’ve been around the TAS community for very long, you know that Scott loves to share his thoughts and viewpoints on life and to build a business. Lately, he’s been having these “Real Talk” sessions where he explains his perspective in a very matter of fact way. Good news! It’s time for another Real Talk session with Scott! On this episode, you’ll hear Scott stress the value of creating your own goals and avoiding the comparison trap. Have pen and paper ready; you don’t want to miss a minute of this helpful episode!

Chunk it down.

Do you ever find yourself wondering if you’ll ever really make it to the level of success you’ve been dreaming about? Does it seem like all the stars would have to align for your business to get off of the ground? While it’s no small feat to start a business from scratch, the truth is, it can be done! If you find yourself overwhelmed by the big goal, do what Scott teaches - chunk it down! Break up the steps you need to succeed in small tangible goals that you can measure along the way. To hear more about setting goals and achieving them, make sure to catch this episode!

Watch out for the comparison trap!

Did you know that one of the biggest enemies of success is getting stuck in the comparison trap? It’s true! Time and time again good business leaders get sidetracked from their ultimate goal because they were too busy paying attention to the grass on the other side of the fence. By all means, learn from successful leaders like Scott but don’t measure your progress based on what they’ve achieved. Tune into this episode of The Amazing Seller as Scott expands on this important lesson!

TAS tools to help you succeed.

It can be so frustrating to have all the drive and desire to build a business, but you don’t have access to the tools you need to succeed. Years ago when Scott first got started in the ecommerce industry he didn’t have a community like TAS that he could learn from so he started documenting the process and invited people like you along for the ride. Now, Scott has the resources and the experience to help sellers reach the level of success he’s enjoyed. If you are ready to put in the time and learn what you need to do for your business to thrive - make sure to check out Scott’s, “Ecommerce Business Formula” ebook and the Brand Accelerator Live event. These tools were created with you in mind - you can find more details by visiting the links in the resources section at the end of this post.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [7:00] Scott breaks down some success numbers.
  • [12:00] How passive income and external traffic can help sustain your business.
  • [16:00] There is no one size fits all solution.
  • [18:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS665.mp3
Category:general -- posted at: 3:00am EST

Are you fired up and ready to push the envelope in your ecommerce business? What is keeping you fired up and on the attack? If you find yourself a little sluggish and struggling to muster up the drive to keep going, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this helpful episode featuring Scott’s valuable perspective!

Surround yourself with like minded people!

Have you ever walked into a room and felt your attitude and energy just change like someone flipped a light switch on or off? You know the feeling when you go into a room with happy people, and you soon find yourself feeling happy, or you walk into a room with angry people, and you feel automatically on edge? The fact of the matter is, who you surround yourself with daily matters! Are the people in your life supportive and encouraging or are they a drain? If you have any hope for long term success in your business, you’ve got to have like-minded people in your corner rooting for you. To hear more about this critical topic, make sure to listen to this episode!

Scott’s tips for making the most of an event.

Have you made an effort to travel to an ecommerce event yet? What is holding you back? If you have attended one, what did you like about it? Many business leaders are rightly hesitant to put in the time and energy necessary to attend an event, are they even worth it? Scott knows this feeling all too well, and he’s put together a few tips to help leaders like you get the most out of attending an event.

  1. Be open to learning from new perspectives.
  2. Network with people at the event.
  3. Take notes!
  4. Stay at the hotel where the event is hosted.

Don’t go to an event without any preparation! If you want to get the most value out of your time, pay attention to these tips from Scott. To hear Scott expand on each of these tips, make sure to listen to this informative episode of The Amazing Seller!

How Brand Accelerator Live will be different.

Do you ever feel like if you’ve been to one ecommerce event that you’ve been to all of them? If you’ve felt that way, good news - you're not alone! Scott has been to some awesome events and some terrible ones over the course of his career. Now he’s leveraging all those experiences to bring sellers like you an event that is a cut above all the rest. At Brand Accelerator Live, you can expect an environment built from the ground up with your experience in mind. You’ll get practical tools and resources you can use to get your ecommerce business to the next level of growth. To learn more about what sets Brand Accelerator Live apart from all the other events, make sure to check out the link located in the resources section!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:30] Scott’s thought of the week; surround yourself with like-minded people.
  • [13:00] Question: What events should I attend to grow my business?
  • [18:40] The event you should attend.
  • [20:50] The pros of attending an event.
  • [26:30] A few cons of attending events.
  • [29:45] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS664.mp3
Category:general -- posted at: 1:36am EST

What would it mean for your ecommerce business if you had over 1,000 new subscribers to your email list before the end of next month? Does that sound too good to be true? It’s not! On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his seven steps to get 1,000 new subscribers to your email list. This is your chance to learn from an industry leader and the strategies he has used to succeed, what are you waiting for? Have pen and paper ready; you don’t want to miss a minute of this helpful episode!

7 steps to build your email list

If you’ve been around the TAS community for very long, you know that Scott is constantly looking for ways to help sellers like you build an email list. Scott isn’t putting in all of this effort into creating resources based on theory alone - he’s seen it work! Here are Scott’s seven steps to build an email list.

  1. Identify your market.
  2. Find out where your market spends their time (online.)
  3. What is your target market buying?
  4. Create a giveaway contest.
  5. Set up an auto-responder.
  6. Drive traffic.
  7. Follow up!

Where do you need to start on the seven steps? Are you at the beginning with #1 or have you made your way, half-way to #4? To get the full rundown on each of Scott’s seven steps, make sure to check out this episode of The Amazing Seller!

Know your audience!

If you had to describe your target audience right now, could you? It might sound like a silly exercise, but it’s vital to the success of your business! Too often ecommerce leaders try to go big and make a splash with their marketing efforts only to find that they spend time and money reaching the wrong audience. Don’t let that happen to you! Make sure you know how to target and vet the right people for your brand by listening to this helpful episode of The Amazing Seller!

Make sure to follow up.

Don’t you hate it when you send an email or a text, and you never get a reply back? Any business that operates like that is designed to fail! What are you doing to make sure your ecommerce business is prepared to follow up and nurture a relationship with your customers? An easy way to look more professional and polished than you might be is to focus on providing consistent follow up with your customers. To hear what Scott does to drive this message home in his business, make sure to listen to this episode of The Amazing Seller!

Catch the Early Bird Special!

As a business leader, you know how important it is to know exactly how much money is coming in and how much is going out of your business. Why let an opportunity to get a significant discount on an event slip by? You could use those savings to reinvest in your brand! Make sure to check out the early bird pricing available for Scott’s Brand Accelerator Live event in September. It might sound like a safe distance away, but the truth is - it’s almost May! You can grab a ticket to the event by going to the link located in the resources section at the end of this post.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:15] Make sure to check out Brand Accelerator Live.
  • [9:10] Do you know who your market is? Have you niched down? Where do they hang out?
  • [14:20] Tips on creating a contest to get more folks interested.
  • [17:30] How an auto-responder can help your audience get connected.
  • [21:00] What it takes to drive traffic to your contest.
  • [26:30] Don’t forget about sending follow up emails!
  • [29:30] Scott recaps all 7 steps to build your email list to 1,000 subscribers in 14 days.
  • [36:40] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS663.mp3
Category:general -- posted at: 2:58am EST

Wouldn’t it be great to have passive income rolling into your bank account regularly? Of course! Is it really possible to leverage your email list and home base to bring in additional revenue? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why email list building is so important, how to utilize a Facebook fan page, why you should attend Brand Accelerator Live, and much more. If you are ready to unleash the full potential of your ecommerce business, this is the episode for you!

Your most important asset.

What is the state of your email list? Do you have an email list big enough to drive traffic and sales for your ecommerce business? If not, you need to make expanding that list a top priority! As you build your business, remember what Scott always says, “Your email list is your most important asset.” If you find your brand is struggling to get the momentum you had hoped for, you might want to start investing in your email list. To hear more about this important topic, make sure to catch this helpful episode!

Know your audience!

Do you know your target audience inside and out? Where do they spend their time online? Are they more active on Facebook or Instagram? If you don’t know your audience, how do you expect to reach them? Scott has developed key practices that sellers like you can use to connect with and reach your audience. If you haven’t already, make sure to check out the Ecom Business Formula book that Scott has created for TAS followers like you! Learn more about reaching your target audience on this episode of The Amazing Seller - you don’t want to miss it!

Brand Accelerator Live

As a small business owner, you are used to investing a ton of resources into your fledgeling business but have you done much to invest in your personal development? When was the last time you finished a business book or a course to help you improve your leadership skills? One of the best ways to hone your skills and pick up a few new ones is by attending a live event. These are the type of events that give you insights you might have never considered - so what are you waiting for? Grab your ticket to Brand Accelerator Live by checking out the link in the resources section below!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:20] Email list building REALLY works.
  • [9:20] Make sure to create a Facebook fan page and a homepage.
  • [14:00] Scott explains how they’ve been able to convert traffic to income.
  • [19:20] Do you know your audience?
  • [21:40] Action steps you can use.
  • [26:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS662.mp3
Category:general -- posted at: 4:08pm EST

You made it through another week of building your ecommerce business or laying the groundwork, good job! Don’t pat yourself on the shoulder just yet; it’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, plans for the Brand Accelerator Live event in September, and much more. This is the episode you need to keep you headed in the right direction, don’t miss it!

Take care of your customers!

If you’ve been around the TAS community for very long, you know that one of Scott many soapbox issues is customer service. It’s gut check time, how are you doing when it comes to customer service? More importantly, how would your customers say you are doing in that area? If you don’t get this critical aspect of your ecommerce business right, you’ll never stand out from all the other brands on the marketplace. What are you waiting for? Put together a customer service plan for your business today! Here more about this topic from Scott by listening to this episode of The Amazing Seller.

Launch a product on Kickstarter?

Have you ever backed a project on Kickstarter? Just going to the site and browsing around can give even the least creative entrepreneur inspiration to become the next Thomas Eddison! What would it look like if you could leverage your brand to launch a successful product on Kickstarter or a similar crowdfunding platform? Thankfully, Pat Flynn over at Smart Passive Income has done just that! According to his experience and Scott’s assessment, launching a product by crowdfunding is a great way to get your product on the marketplace, but there are factors to consider. To get the full run down of his experience, make sure to check out the link to Pat’s podcast episode located in the resources section at the end of this post.

Brand Accelerator LIVE

Do you have all the tools you need to take your ecommerce business to the next level of growth? Sure, you could buy a few more books or take some courses online but imagine what it would be like to attend a live event with like-minded business leaders. Scott’s Brand Accelerator Live event was created with leaders like you in mind. It will feature sessions and workshops filled with material that you can use right away to improve your business. Make sure to check out the link to grab your ticket below!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:15] Scott’s thought of the week. Take care of your customers.
  • [6:50] Question: How and can I launch a product on Kickstarter?
  • [15:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS661.mp3
Category:general -- posted at: 3:00am EST

What if there was a way to grow a brand by building a following of dedicated fans who catch your vision and message? Sounds too good to be true, right? It’s not! On this episode of The Amazing Seller, you’ll hear from someone who made it happen, Ryan Lee. In his conversation with Scott, Ryan explains how he dealt with setbacks in his business, what caused him to make a pivot, how to cultivate a following, why an email list is so important and much more. Don’t miss your chance to learn from Ryan’s fascinating perspective!

Is it time for your brand to pivot?

Many years ago when Apple was just a dream in the minds of Steve Jobs and Steve Wozniak, do you think they’d ever had fathomed that their business would eventually be known for phones more than computers? Great business leaders don’t automatically forge ahead when things get tough; they consider what it might take to pivot their brand to get into a better market position. While he’s not quite to the level of fame and success as Steve Jobs, Ryan Lee has learned the power of making a pivot in business. To learn how his company, Rewind Bars made a critical pivot, make sure to listen to this powerful episode of The Amazing Seller!

Looking at setbacks as opportunities.

How do you deal with adversity? Do you tend to rise to the occasion or do you hold up and wait for the trouble to pass? Ryan Lee and his team had everything squared away and ready for Rewind bars to launch when they got some devastating news, their product would be delayed by two months. Did Ryan let this setback keep him down in the dumps? No! He got pissed off, took a breath, and then went to work on a solution. Ryan saw the delay not as some monumental failure but as an opportunity to continue developing and cultivating the relationship he had built with his audience. Take this moment to learn from Ryan’s story! Hear more by listening to this episode of The Amazing Seller!

Don’t try to please everyone!

Think back to why you wanted to strike out on your own and start your business. Chances are, you’ve ventured out on your own because you want to make your mark on the marketplace. Too often, in the process, many business leaders get distracted, and they try chasing every sale they can get. You don’t want to do that! If you do, you’ll find yourself trying to please or appeal to everyone while never connecting with anyone! Face the facts, your product or service will only attract a certain segment of the population, and that’s OK. The market is big enough for you to build your business without appealing to every potential customer.

Why you should build an email list.

If you’ve been around the TAS community for very long, you know that Scott is very passionate about helping sellers like you build an email list. You might be convinced that this is just a “Scott thing” and not a great business strategy, but you’d be wrong! Ryan Lee is also convinced that building an email list and treating that list well is one of the smartest things you could do for your brand. So what are you waiting for? Listen to this episode for Ryan’s take on why sellers like you should devote time and resources to email list building; you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:30] Scott welcomes his guest, Ryan Lee.
  • [4:00] Ryan gives an update on his brand, Rewind.
  • [6:15] How Ryan dealt with a significant setback with his product launch.
  • [13:30] Why you should be prepared to pivot in your business.
  • [18:30] You don’t know what you don’t know. Just jump in!
  • [21:15] Remember, you can’t please everyone.
  • [28:30] What is Ryan’s strategy for driving sales?
  • [33:45] Ryan stresses the value of building an email list.
  • [47:45] Connect with Ryan.
  • [49:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS660.mp3
Category:general -- posted at: 3:00am EST

Imagine if there was a way to sort through international suppliers without all the hassle and headache, wouldn’t that be nice? Good news! There’s a new tool on the marketplace! On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes returning guest, Greg Mercer. In his conversation with Scott, Greg talks about the new Jungle Scout tool the Supplier Database, how sellers like you can use this new tool, why you should vet your suppliers, and much more. Don’t miss a minute of this fascinating episode!

What is the Supplier Database?

Let’s face it; finding the right supplier for your ecommerce business is not a fun task. Have you found the process a challenging one on your journey? Seeing many ecommerce sellers struggle with this process, Greg Mercer and the folks at Jungle Scout went to work creating a solution, the Supplier Database. The Supplier Database is the first-of-its-kind feature among Amazon selling tools, helping sellers find legitimate global suppliers used by the world’s best brands. To hear more about the Supplier Database right from the source, make sure to listen to this episode of The Amazing Seller!

Why it's a good idea to vet your suppliers.

Do you ever get nervous when you place an order even for a sample through a supplier overseas? With the rise of fraudulent activity, many sellers are nervous about sending money overseas. Have you found a good way to vet suppliers you want to work with or do you just cross your fingers and hope for the best? Thankfully, the folks at Jungle Scout have been hard at work creating solutions for sellers like you. Don’t leave it all up to guesswork, vet your suppliers! Learn more about why and how you can vet your suppliers from Jungle Scout’s Greg Mercer on this episode!

The difference between factories and trade companies.

Have you ever wondered how to tell the difference between factories and trade companies? What is it that reveals the difference between these two suppliers? On this episode of The Amazing Seller, you’ll hear from Jungle Scout’s Greg Mercer as he explains how to spot the difference. According to Greg, it all comes down to the line up of items that they offer. A trading company will have a wide range of different products (i.e. iPhone cases, shoes, sunglasses, etc.) while a factory will only feature a certain type of products (i.e. wood products). Get more helpful details on this important topic by listening to this episode!

Be willing to try something different!

Have you ever heard that old definition of insanity? “The definition of insanity is doing the same thing over and over and expecting different results.” Could that quote apply to you and your approach to building your ecommerce business? When was the last time you changed things up and tried a new strategy or tool? If you are unhappy with the results you’ve seen lately, try something different. Make sure to catch this episode of The Amazing Seller to get some fresh ideas that will help you take your business to the next level of growth!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Scott welcomes back his guest, Greg Mercer.
  • [7:00] What advantage does the Supplier Database give sellers?
  • [12:40] Can’t my competitors use the Supplier Database against me?
  • [16:15] How you can use the Supplier Database to vet suppliers.
  • [20:20] Why it’s helpful to know the country of origin for your suppliers.
  • [22:30] How do you connect with a supplier that you find on the Supplier Database?
  • [25:30] The data that the Supplier Database gives sellers.
  • [30:45] Recognizing the difference between factories and trade companies.
  • [32:40] Closing thoughts from Greg and Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS659.mp3
Category:general -- posted at: 3:00am EST

We are in the throws of Spring where everything is blooming, is your ecommerce business doing the same? Are you thinking about taking it to the next level of growth? If so, you are in luck! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares one of this thought of the week, answers a question from a TAS follower like you, and much more. Have pen and paper ready; you don’t want to miss a minute of this helpful episode!

Waiting sucks!

Remember when you were a kid, and you’d impatiently wait for Christmas day or your birthday? Do you ever get that impatient feeling when it comes to your ecommerce business? If you do, you aren’t alone! To this day, Scott finds himself impatient as they start and stop work on their lake house property. If you find yourself impatient, don’t let that get you down! You’ll get there, give yourself time to succeed, contrary to popular believe, success doesn’t happen overnight! To hear more about this important topic, make sure to listen to this episode of The Amazing Seller.

Should you create a second brand?

What should you do if you are ready to expand your brand? Do you create a second brand through Amazon which will include new tax filings and separate bank accounts or is there another solution? According to Scott, the best option is to stay close to your original brand; you can branch out from it to an adjacent niche but not something completely different. If you take this approach, you can form a sub-brand. Go deeper with this subject, make sure to catch this engaging episode of The Amazing Seller!

Brand Accelerator Live

If you’ve been around the TAS community for very long, you’ve likely heard about the upcoming Brand Accelerator Live event in September. Do you have your ticket yet? This is going to be a wonderful event full of helpful resources and networking opportunities. While it might feel like Scott just announced this event yesterday, the truth is it is just around the corner! Remember this is an investment in your business, so see what you can do to find the funds, connect with your accountant if you have to! You don’t want to miss this informative and fun event!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:15] Make sure to grab your ticket for Brand Accelerator Live.
  • [7:50] Scott’s thought of the week; waiting sucks!
  • [15:00] Question: Should I create two Amazon Business Accounts?
  • [24:15] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS658.mp3
Category:general -- posted at: 11:36pm EST

What will it take to get your ecommerce business in front of one million people? Do you have any idea how to make that happen? If you don’t, you are in the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he explains how they were able to reach one million people on Facebook for FREE. You read that right; it’s not a typo! Don’t put this episode on the back burner; this is one you can’t afford to miss. Have pen a paper ready; you are going to need it!

Make sure to put yourself out there!

If you want to reach one million people on Facebook like Scott’s brand did, you’ve got to be willing to put yourself out there. What does it look like to put yourself out there? Start creating content! You don’t have to have all the right equipment or the perfect message; you just have to start creating content. Don’t worry, you’ll learn and adapt your approach as you go, but you’ll never reach the people you want to reach if you don’t take a step into the unknown. Learn more about creating content by listening to this helpful episode of The Amazing Seller!

Be open to new partnerships.

Did you know that one of the best ways to increase your reach is by connecting with other brands and influencers? It’s true! If you can build up content and engagement for your brand, you’ll likely attract other brands as Scott did. If you think about it, it is similar to brands hiring a celebrity spokesperson. While it is smart to be cautious, be open to a mutually beneficial partnership that would help both brands. To hear what this type of partnership looks like, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it!

Don’t forget to build your email list.

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you realize their need to build an email list. Have you done it yet? If not, what are you waiting for? As your business grows and gets increasingly dependent on Facebook, YouTube, Instagram, and the rest to get your message out, what would happen if one of those channels fails? Would your revenue stream suffer a significant setback? What if you could turn to an asset like an email list to connect directly with your customers? You can! Learn more about the value of creating and maintaining robust engagement with your email list by listening to this episode of The Amazing Seller.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:50] Put yourself out there on the marketplace.
  • [7:50] How turning on Ads can help you bring in revenue.
  • [14:45] Five ways increased traffic grows your brand.
  • [17:45] Why you should check out the Ecom Business Formula Book.
  • [19:20] Build your email list!
  • [21:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS657.mp3
Category:general -- posted at: 4:30am EST

If you’ve been around the TAS community for very long you know that Scott is passionate about helping sellers like you get more attention in your market, after all, attention is the new currency! On this episode of The Amazing Seller, you’ll hear from Scott as he shares five ways to help you get more traffic and increase revenue in your business. Don’t leave it all up to guesswork or trial and error! Learn from Scott’s seasoned advice so you can hit the ground running by listening to this episode. You don’t want to miss it!

Can you use social media to promote your brand?

Maybe you’ve just started building your brand, or you’ve been doing it for a while, and you are ready to expand. Either way, you need to give serious thought to your social media engagement strategy. You cannot ignore this valuable tool to promote your brand and drive business! On this episode of The Amazing Seller, Scott walks through some helpful tips and how you can use this platform wisely. Make sure you have pen and paper ready for this episode!

Build an email list.

If you had a sure fire way to communicate with your customer base, roll out new promotions to spike your sales, and a test new product ideas, would you jump on board? Of course, you would! So how’s your email list strategy working out? While it’s not always perfect and there can be issues along the way, building an email list has proven time and time again to be one of the best ways to connect with your customers and drive sales. Hear more on this topic from Scott by listening to this episode!

Use YouTube to your advantage!

As an ecommerce seller, you’ve probably heard that video is a huge aspect of online branding these days. So what can seller like you do to utilize this popular tool to grow your business? Unfortunately, you can’t just create a good video, publish it on YouTube, and then expect the traffic to follow; it doesn't quite work that way. If you want your video to gain traction, you’ve got to prime it by sending people from your email list or Facebook group to the video and engage with it. To hear Scott explain all the ins and outs of getting your video the right amount of attention, make sure to listen to this episode of The Amazing Seller!

How to connect with influencers.

Have you reached the point in building your business where you are looking into making connections with social media influencers to grow your brand exposure? What is your plan? On this episode of The Amazing Seller, you’ll hear from Scott as he touches his approach to connecting with social media influencers on platforms like Facebook, Instagram, and YouTube. Connecting with an influencer can have a huge impact on the growth of your ecommerce business. To hear more details on this topic, make sure to listen to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [6:00] Why you need to build an email list.
  • [9:30] Create content for your audience.
  • [13:15] Use Facebook to grow your reach!
  • [19:20] How a YouTube channel can help you connect with your customers.
  • [21:30] Why you need robust social media engagement.
  • [24:00] Don’t forget about connecting with influencers!
  • [27:00] Scott recaps all five ways to get traffic.
  • [30:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS656.mp3
Category:general -- posted at: 4:30am EST

How are things looking with your ecommerce business? Have you been able to hit all the benchmarks and milestones you had hoped to hit at this point? If you want to get some solid advice on how to keep reaching your goals and building a business you can be proud of, you’ve come to the right place! It is time for another session fo Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this engaging episode!

Stop and smell the roses

It sounds kind of cliche but, when was the last time to stopped to smell the roses? At the heart of the question is this, when was the last time you slowed down and just appreciated the beauty of life around you? Let’s face it. Life as an entrepreneur can be stressful! You need moments in your day where you can stop, look up from your computer screen or go for a walk. How do you stay grounded in reality? Tune into this episode of The Amazing Seller as Scott explains how sellers like you can keep the important aspects of life a priority.

Why you need to diversify your income

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you diversify your channels, so your business isn’t dependent on just one. Did you know that principle applies to your personal income too? It’s true! Too often people get so focused on building their success and planning their future that they fail to set up sustainable financial plans. On this episode, you’ll hear from Scott as he explains how he started to branch out and create assets like his lake house property. You don’t want to miss this helpful episode!

Learn the process!

Do you ever wonder how leaders like Scott have been able to build a sizeable platform like TAS? According to Scott, it all comes down to learning the process. Whether it’s building a photography business, selling projectors on Ebay, retail arbitrage, or building an ecommerce brand, Scott says the one constant has been his ability to learn the process. At the heart of all these ventures, Scott has been able to cut through the complexity to learn what makes a business tick and he wants you to do the same! Check out the Ecom Business Formula ebook to see what Scott’s process is all about; you can do that by clicking the link in the resources section.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:00] Scott shares his thought of the week.
  • [11:50] Question: What additional investments or business ventures are you doing?
  • [27:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS655.mp3
Category:general -- posted at: 4:30am EST

Where is the best place to go for sourcing new products? Sure you could hit up the usual suspects like Alibaba, or you could try a different group like Global Sources. On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Meglah from Global Sources. In her conversation with Scott, Meglah talks about how she got started with Global Sources, what you need to know about sourcing your product, the difference between a trading company and a manufacturer, and much more. Don’t miss a minute of this informative episode!

Sourcing your product.

Trying to figure out the sourcing piece of building your ecommerce business can be quite the hassle. Meglah is here to help cut through all the complexity and help sellers like you get a better understanding of what sourcing your product entails. Starting off, make a list of what your ideal supplier would offer. Once you’ve determined the parameters, it will make your search that much easier. If you just want to get test products and samples, your best bet is to connect with a trading company. To hear more about sourcing your product, make sure to listen to this episode of The Amazing Seller!

The difference between a trading company and a manufacturer.

Do you ever get confused by the terms and the differences between various organizations like a manufacturer and a trading company? You are not alone! Thankfully, we’ve got Meglah here to help clear up some of the confusion. According to Meglah, a manufacturer has their own factories, and they specialize with one type of product like wood, metal, or plastic. Trading companies will often have several different types of products available, and they usually won’t help you modify a product. Learn more about the difference between these two types of suppliers by listening to this episode!

Why you should check out Global Sources.

Don’t get stuck using the same old names in product sourcing if you don’t have to! Branch out beyond Aliexpress and Alibaba and give Global Sources a shot. Global Sources has been in business for over 40 years. They have built a trustworthy B2B platform that serves buyers and suppliers online and offline. Global Sources has more than 1.5 million international buyers, including 94 of the world's top 100 retailers who use these services to obtain product and company information to help them source from overseas supply markets. You can learn more about Global Sources by checking out their website located in the resources section.

Make sure to do your homework!

Let’s face it, sourcing your product can be a complicated and scary process! After all, you are talking about sending funds overseas with the hope that you’ll get a shipment of product in return. Don’t take this step lightly; do your homework! If you still don’t feel comfortable after your research, reach out to folks like Meglah to see if they can help alleviate some of your fears. To learn more about the whole sourcing process, make sure to check out this helpful episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Meglah joins the podcast to talk about her work with Global Sources.
  • [7:00] What you need to know about sourcing your product.
  • [9:00] The difference between a trading company and a manufacturer.
  • [13:30] What makes Global Sources different than their competitors?
  • [16:45] How does Global Sources vet their manufacturers and suppliers?
  • [19:00] Meglah talks about the Global Sources process for getting product samples.
  • [24:30] Where are the suppliers featured by Global Sources located?
  • [29:40] Scott and Meglah take a look at the Global Sources website.
  • [32:30] What is the benefit of attending a trade show?
  • [38:00] How to connect with Meglah and Global Sources.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS654.mp3
Category:general -- posted at: 4:30am EST

Scott always tries to keep things down to earth and approachable but do you ever wish you could just shoot the breeze with him and get his unfiltered thoughts? If so, you are in luck! It is time for another Real Talk session with Scott and Scotty, this time from their hot tub. On this episode, you’ll hear the guys talk about a recent customer service experience, how Scotty is growing his basketball coaching business, what it takes to serve your market, and much more. Don’t miss a minute of this helpful conversation between Scott and Scotty!

Don’t skimp on customer service!

When was the last time you had really terrible customer service? Unfortunately, those negative experiences tend to stand out in our minds way more than the positive ones. This is why you need to focus on delivering high-quality customer service each time you get a chance to interact with your customers or potential customers. The last thing you want your brand to be known for is poor customer service. On this episode of The Amazing Seller, you’ll hear from Scott and Scotty as they share a helpful lesson about customer service that they experience, don’t miss it!

Focus on delivering value.

Did you know that you can gather followers who become fans of your brand just by showing up and delivering value for no charge? It’s true! Just think about how you came to be a fan of TAS, sure Scott has some products he offers, but you get so much great content for free! If you can find a way to create resources like a podcast or an ebook, you can leverage that resource to grow your following. To hear more about this effective strategy, make sure to listen to this episode of The Amazing Seller!

How making connections can help your brand grow.

Some of the best ways to grow your brand won’t cost you any money. Seriously! Once you’ve created content for your brand, consider reaching out to other brands to partner with and cross promote. If you can deliver value to their audience and they can deliver value to your audience, it’s a win, win! What do you have to lose? Just reach out and make the ask, the worst thing that can happen is they ignore you or they say no. To hear how Scotty was able to make the right connections to grow his business, make sure to listen to this episode of The Amazing Seller!

Slow and steady wins the race.

If you’ve been part of the TAS community for very long, you know that Scott often talks about the value of adopting a slow and steady approach to building your brand. Sure, you could go out there and try to catch lightning in a bottle but why do that when you can follow a tried and tested approach? Look, it might not be sexy and popular, but Scott’s approach to brand building works! Learn more about brand building and the slow and steady approach from Scott by listening to this informative episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Scott and Scotty start the REAL TALK session in the hot tub.
  • [11:00] Why good customer service is so important.
  • [15:00] Scotty talks about his business training basketball players.
  • [18:45] Why networking in your target market can help you grow your business.
  • [23:00] Delivering value and supporting your market.
  • [28:40] Slow and steady wins the race.
  • [32:00] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS653.mp3
Category:general -- posted at: 4:30am EST

1