The Amazing Seller Podcast

What does it take to build passive income and get your brand off of the ground and running? Imagine if there were a simple-to-follow plan for building a brand that’s been tried and tested. You don’t have to imagine it - it’s here! On this episode of The Amazing Seller, you’ll hear from Scott as he gives an update about Brand Creators Academy, explains why product validation is so important, how to bring in passive income, and much more. Have pen and paper ready for this helpful episode - you are going to need it! 

Try something already tested

Too often, eager business leaders will scan the internet for simple, get-rich-quick solutions. Don’t fall for that trap! If it really were that easy with such quick results, everyone would be doing it. Instead, take the more difficult but tried and tested approach to building a brand that Scott champions. While Scott’s method isn’t sexy and flashy - it does offer one key difference from everything you see on Instagram - it actually works! Tune into this episode of The Amazing Seller to hear more details about Scott’s approach! 

Content matters

Do you remember the old line from that movie Kevin Cosner movie – “If you build it, they will come?” That line has some applications when it comes to your business! Unfortunately, no, the equation isn’t that simple for business success, but one thing is true – you have to put in the effort and deliver the goods. If you can build a following and consistently show up and deliver value – people will keep coming! What is your current approach to content creation? To hear how this perspective has played out for Scott and his success a business leader – make sure to tune into this episode! 

Build an email list! 

Do you have a solid email list building strategy? What is your plan to communicate with your customer base to drive sales and introduce new products? How will you keep your list fresh with a steady influx of new customers and people who are interested in your brand? On this episode of The Amazing Seller, you’ll hear from Scott as he explains the importance of developing and implementing a quality email list strategy. Don’t take this essential ecommerce business tool for granted - it could be the one thing that gives you an edge over your competition! Learn more about this critical topic by listening to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:45] A tried and tested approach. 
  • [7:15] Why product validation is so important. 
  • [11:30] Scott breaks down how Amazon’s affiliate sales work. 
  • [14:00] Create a mix of content and questions. 
  • [17:50] Make sure to build an email list! 
  • [19:30] Choose a social media channel to amplify your brand. 
  • [22:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS744.mp3
Category:general -- posted at: 5:40am EST

Don’t you hate it when you find your business in a slump or downturn? What does it take to break out of the funk and get yourself and your business back on the right track? On this episode of The Amazing Seller, you’ll hear from Scott as he shares his approach to brand growth and validation. Using this signature style and easy to understand approach, Scott doesn’t let jargon and complex processes muddy the waters. To hear what you need to do to keep your business competitive, make sure to listen to this episode of The Amazing Seller! 

Content is KING

What type of content should you create for your ecommerce brand audience? Where should you start? If you really want to know the answer – look to YouTube! Find out which type of questions people in your niche are looking for answers to by searching YouTube and Google. Let those amazing search engines do the heavy lifting for you. Scott and Chris have a ton of additional information to share with sellers like you. To hear more about creating the type of content you need to succeed – make sure to tune in to this informative episode of The Amazing Seller!

Make sure to niche down!

Do you think you’ve gone as far as you can with niching down your target market? Not so fast; think again! Did you know that you can increase your chances for profitability if you force yourself to niche down even further? The deeper you go drill down into your target market, the harder it will be for someone to hijack your listing or give you serious competition. To hear more about how to niche down your target market as far as possible, make sure to listen to this helpful episode of The Amazing Seller, you don’t want to miss it!

Monetize your home base

Have you reached the point in your ecommerce journey where you’ve started to think about building your brand away from platforms like Amazon? Where do you start? According to Scott, the best place to start is by building social media channels and a home base. Don’t think that you need to have it all figured out to get started. Chunk it down and figure out how to do each step. Tune into this episode of The Amazing Seller to hear from Scott as he explains how sellers like you can get started with creating a blog and monetizing it - you don’t want to miss it! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast. 
  • [6:00] Who is your niche market? Can you find sub-niches? 
  • [8:15] Use search engines to your advantage! 
  • [14:00] How to use YouTube to boost your brand. 
  • [17:20] Making money off of products that aren’t yours! 
  • [23:00] Learn from businesses that you follow. 
  • [25:30] Scott recaps his entire process. 
  • [27:30] Closing thoughts.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS743.mp3
Category:general -- posted at: 3:00am EST

What is the latest with your ecommerce business? Are you still in the research and preparation phase, or are you right in the middle of getting your business up and running? Whether you’ve just started, or you are a seasoned seller, this episode is for you! On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thought of the week, answers a common question that he gets from sellers like you, an update about brand building resources, and much more. You don’t want to miss a minute of this informative episode! 

Try something new and stick with it

What was the lastest strategy or method that you have tried to implement in your business? Do you have a good track record of working new approaches and giving them a chance to succeed? Too often, business leaders get so excited about a new strategy that they jump in with both feet - only to jump out just as quickly when they don’t see immediate results. Don’t fall for that trap! If you want to see a strategy succeed, you’ve got to give it time. Make sure to tune in to this episode of The Amazing Seller to hear Scott expand on this topic and much more! 

Build your email list! 

When it comes to utilizing a tool like an email list, the name of the game is cultivation. You’ve got to make sure you are delivering relevant and helpful content to your target audience who are staying subscribed to your email list. Think about how you would want someone to engage with you! Would you be likely to remain subscribed to an email list if all they did was ask you to buy their product? Probably not! But if they showed up and delivered value that was relevant to your interest with an occasional ask – you’d probably stick around. Hear more about Scott’s approach to cultivating and utilizing an email list by listening to this episode!

Resources designed for you

Do you have a favorite tool that you like to use each day that makes your job easier? Some professionals love to have an expensive chair to be comfortable at their desk; others invest in a nice car that they have to use as a road warrior. As you advance in your career, the more critical it will be for you to have the right tools that empower you to accomplish your goals. Scott is dedicated to equipping sellers like you to become The Amazing Seller of your life! Make sure to listen to this episode as Scott goes into further detail about his new project - Brand Creators Academy.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:40] Scott’s thought of the week. 
  • [5:40] What you should know about Brand Creators Academy. 
  • [10:00] What Scott would do if he started his brand over from scratch today. 
  • [16:00] Don’t worry about people who unsubscribe to your email list. 
  • [20:20] Scott’s strategy to get his followers to open his emails. 
  • [25:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS742.mp3
Category:general -- posted at: 3:00am EST

The old way of selling on Amazon has come and gone! What should sellers like you do as we enter a new chapter in ecommerce selling? The truth is, the way forward won’t be easy, but it will be worth it! On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down the situation, explains the big divide between sellers right now, what it takes to build a healthy brand, a special announcement, and so much more. You’ll want to pay extra close attention to this exciting episode! 

How selling on Amazon has changed

If you’ve been around the TAS community for very long, you know that Scott has sounded the alarm regarding Amazon for a while now. The days of building a quick ecommerce business to turn a profit are in the rearview mirror. Not only do you have to contend with Chinese sellers who are growing in number by the day, but you also have to contend with people inside of Amazon who may be taking a black hat approach toward the competition. 

If you are ready to put in the work, Scott has developed a tried and tested system that sellers like you can use to build a robust and healthy brand from day one. Scott doesn’t want to sugar coat his method in any way - you will have challenges and obstacles along the way, but it will be worth it. Learn more about how Amazon has changed and Scott’s way forward by listening to this episode of The Amazing Seller! 

Five ways to build a reliable brand

Many of you will find Scott’s approach to building a strong and robust brand familiar - that’s because he’s been teaching a version of this approach for some time! Remember the saying, “Why reinvent the wheel?” That applies here too! Here are Scott’s five ways to build a future-proof brand. 

  1. Identify a niche market. 
  2. Attract external traffic to your home base.
  3. Build an email list. 
  4. Secure additional revenue streams. 
  5. Customer engagement. 

While Scott’s approach may not sound revolutionary, it really is because no one is willing to put in the time and effort! Why not stand out from the crowd and take a shot with Scott’s approach? What do you have to lose? Tune in to this episode of The Amazing Seller to hear Scott break down each component and more - you don’t want to miss it! 

Brand Creators Academy!

It’s time for Scott’s special reveal - Brand Creators Academy! This is Scott’s new project, where he has carved out time for high capacity sellers like you to learn an effective method for building your brand. You don’t have to follow the herd - there is an alternative way to build a brand you can be proud of - the time is now! To learn more about Scott’s new project and how you can get in on the ground floor, make sure to check out the link located in the resources section at the end of this post. 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [6:00] How selling on Amazon has changed. 
  • [12:00] Scott’s solution to the big divide. 
  • [13:40] Identify your niche market. 
  • [15:00] The value of attracting external traffic. 
  • [19:20] How to secure additional revenue streams. 
  • [23:00] Customer service and engagement matters!
  • [25:20] Scott recaps the five steps you can take to build a solid brand. 
  • [28:40] Special Announcement - Brand Creators Academy!
  • [36:30] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

 

Direct download: TAS741.mp3
Category:general -- posted at: 3:00am EST

Can you imagine what it would be like if you could take a product to market that took off right away? What type of work would have to be done behind the scenes to get that type of result? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Jason, a TAS follower like you. In his conversation with Scott, Jason opens up about how he got started in the ecommerce industry, why he decided to use focus groups, how he built his brand, and so much more. You’ll want to pay close attention to this helpful episode! 

Product research matters!

Are you sure that the market will respond to your great idea? How do you know that people will buy what you have to offer? Time and time again, Scott has heard from sellers like you who jump in with massive energy and excitement only to crash and burn because the market didn’t want their product. Don’t let that terrible outcome happen to you and your brand! Tune into this episode of The Amazing Seller to hear Scott and Jason discuss the benefit of conducting thorough product research. 

Don’t be afraid of making adjustments 

Since when did the first idea or version of a product end up being the version that went the distance? Proto-types need to be tinkered with and refined over time to create an end product that the market will be satisfied with. One innovative way that Jason adjusted and refined his planner was by conducting focus groups. Using the feedback from the focus groups, Jason was able to make meaningful adjustments to his product based on real-world feedback from users. To hear more about Jason’s method of using a focus group, make sure to listen to this episode! 

Keep them coming back

What is the model of your ecommerce business? Do you have plans to expand your brand with multiple products, or are you looking for a reoccurring model? If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you get into the content creation game. Scott is convinced that content will keep your buyers coming back to your site and your channels to see what else you have to offer. Are you following any of Scott’s advice when it comes to creating content for your audience? 

Identifying bottlenecks

How well do you know the state of your business? Are you aware of what it needs to reach the next level of growth? What obstacles and bottlenecks are preventing your business from advancing? Scott wants to help business leaders like you ask the tough questions that get you to look hard at the state of your business. Just getting pumped up with exciting and inspiring stories is not enough to get you where you want to go! Learn from Jason and Scott’s helpful insights by listing to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:50] Jason joins Scott on the podcast to talk about his business. 
  • [11:10] How did Jason end up in the ecommerce industry? 
  • [15:00] The benefit of using focus groups. 
  • [19:00] How Jason’s planner was developed. 
  • [21:30] What is the status of Jason’s business right now? 
  • [27:00] Jason explains how content creation will factor into his brand. 
  • [36:00] How is the traffic on Jason’s site? 
  • [42:00] The biggest bottleneck in Jason’s business. 
  • [46:20] How to connect with Jason and his brand. 
  • [47:40] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS740.mp3
Category:general -- posted at: 3:00am EST

Have you started building your home base and delivering content to your target audience? If not, what are you waiting for? It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, answers a question from a TAS follower like you, explains the value of content creation, and so much more. Make sure you have pen and paper ready for this episode - you are going to need it! 

Level up your game! 

Do you ever notice that when you get a bunch of young guys together, competition will inevitably ensue? From physical strength to personal goals - we are hardwired to compete and challenge each other. One of the best ways you can leverage this competitive drive is to start interacting with other like-minded business leaders. On this episode, you’ll hear from Scott as he shares a story of observing one of his kids at a sporting event. In the story, Scott noticed how his daughter would play up her game when she is with players who are on her level or higher. Hear more from Scott and find out how to level up your game by listening to this episode of The Amazing Seller!

There is only one you

What is your superpower? Seriously! Everyone has a unique set of skills that they’ve developed over the years, what are yours? The sooner that you can realize and lean into your unique skills, the better off your business will be. For years, Scott used his ability to chunk things down to find out how to make money selling products online. Fast-forward to today, and Scott is hard at work helping sellers like you chunk things down so you can follow in his footsteps. Learn more about Scott’s take on leveraging your unique abilities by listening to this episode of The Amazing Seller! 

Content leads to traffic 

When was the last time you found yourself on YouTube watching videos or on your favorite website reading an article? The truth is, content is driving traffic to websites around the clock 24/7. The best way to capture the interest of your audience is to zero in on the type of content that they are drawn to - have you figured out what that is yet? Learn from Scott and his hard-won wisdom of creating the right material for your audience by listening to this episode of The Amazing Seller - you don’t want to miss it!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:20] Scott shares his thought of the week - level up your game. 
  • [8:00] Lee’s Question: What products should I add to my brand first? 
  • [10:00] There is only one you! 
  • [12:30] Consistency is key. 
  • [15:00] Content-focused businesses are the way forward. Attention is currency! 
  • [19:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS739.mp3
Category:general -- posted at: 3:00am EST

Do you have a plan figured out for taking your business to the next level of growth? Could you use a helpful jolt of inspiration to get you headed in the right direction? You’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes a TAS listener like you for a coaching call. In his conversation with Todd, Scott analyzes his business model explains where Todd can make improvements, and a whole lot more. You don’t want to miss a minute of this informative episode with Todd!

Making the right connections

If you’ve been part of the TAS community for very long, you know that Scott is passionate about live events and getting business leaders to collaborate. What steps have you taken to follow Scott’s advice? Are you planning on attending any live events this year as an investment in your business? Following Scott’s advice, Todd took the leap and bought a ticket for Brand Accelerator Live, but he didn’t stop there - Todd went a step further and started a mastermind! To hear Todd explain when he decided to start a mastermind and more, make sure to tune in to this episode of The Amazing Seller!

Beginning with the end in mind

Too often, business leaders get so focused on building their fledgling startup that they fail to keep the end goal in mind. Let’s face it; every business leader is going to exit their business one day - the only question is - will it be planned or unplanned? Even at the start of his business, Todd is taking Scott’s lessons to heart, and he’s doing the work to put his business in a good position for a future sale. Wether it’s following Todd’s approach or passing on the business to a family member - you need to have an idea of what you’ll do with your business in the future. Listen to this episode of The Amazing Seller to hear more insights like this! 

Are you ready to put in the work? 

Scott has heard from a ton of TAS followers like you that the coaching call sessions are extremely valuable. While Scott loves to take the time and dive into the weeds of a business to find what will make it work even better - there is only so much that he can do! It’s like that old saying - you can lead a man to water, but you can’t make him drink. Don’t be content to gather and collect all the great lessons and insights from the best ecommerce business owners if you don’t plan to put in the work. If you are a take action type of person - this episode is for you! 

Don’t give up!

Remember that old saying - slow and steady wins the race? It’s true! While the naysayers will always be there and get quick rich folks will try to sell you on an easier way - the truth is - it all comes down to hard work and persistence! Facing rejection after rejection should have caused Todd to thrown in the towel, but he kept asking social media influencers to give his product a try and feature it on their channel. Todd’s effort paid off, and he finally got some influencers to give him a shot! The lesson here is simple - it’s only a failure if you give up! Make sure to listen to this episode of The Amazing Seller to hear more from Scott! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [5:30] Todd joins Scott on the podcast and gives his Brand Accelerator Live feedback. 
  • [7:10] What led Todd to create a mastermind. 
  • [10:30] Todd shares his background and where his business is today. 
  • [15:00] Scott talks to Todd about selling his business. 
  • [17:00] Expanding the business and building up the private label brand. 
  • [20:20] Todd explains where he is with content creation, Scott breaks it down. 
  • [33:00] Affiliate sales and SEO optimization. 
  • [35:40] Todd talks about his email list and how the engagement process is going. 
  • [48:00] You have to put in the work! 
  • [51:20] Todd runs a business partnership idea past Scott. 
  • [59:30] A parting tip from Todd. 
  • [1:06:00] Closing thoughts from Scott. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS738.mp3
Category:general -- posted at: 2:56am EST

How are you planning for the future? Do you see yourself working in your ecommerce business for the next ten years? What happens after that? As many of you know, earlier in the year, Scott started exploring other investment opportunities which led him to purchase a lakehouse property. 

On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Dustin Heiner - the founder of Master Passive Income and the co-founder of the Watch and Learn Podcast. In his conversation with Scott, Dustin helps Scott understand how rental property income works, what it takes to build massive passive income, and more. You don’t want to miss a minute of this fascinating episode with Dustin! 

Investments that work for you! 

When was the last time you thought about your long-term investments? Have you thrown everything you have into your startup business or are you casting a wide net? Too often, business leaders only think of long-term investment in their business or private stocks, but there are more options out there! In an effort to educate himself and the TAS community, Scott wanted to get the expert advice of Dustin Heiner. Dustin has years of experience building and expanding a vast network of passive income rental properties. 

Automatic businesses 

If you had $200,000 to invest, where would you start? Would you pour it all into a business startup, or would you find a way to use that lump sum to make passive income over time? Dustin Heiner was fed up watching slow growth and diminishing returns, so he decided to invest in rental properties. Ever since he took the plunge, Duntin has never looked back. He has built himself a comfortable income by renting out houses he mostly bought remotely. What can you learn from Dustin’s approach? Find out by tuning in to this episode of The Amazing Seller! 

Expert advice matters

Let’s face it; no one loves having to seek the advice of an expert humbly. Entrepreneurs and business leaders are smart and motivated people - if they have a problem, they’ll find the solution. Sometimes going to an expert will feel like a defeat - don’t buy that lie! Seeking out experts to expand your knowledge is the shinning hallmark of a good and competent leader. Who do you need to seek out at this stage of your business? Learn from Scott’s helpful example by listening to his conversation with Dustin on this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [7:30] Dustin Heiner joins Scott on the podcast and talks about his background. 
  • [11:30] How Dustin bought his first property. 
  • [14:50] Making a profit from a rental property. 
  • [21:00] How to start investing in real estate. 
  • [24:45] Scott shares the background story that brought him to buy the lakehouse. 
  • [32:30] Dustin breaks down Scott’s lakehouse business model. 
  • [37:15] Creating automatic businesses. 
  • [45:40] Why real estate is such a great investment. 
  • [49:00] Dustin’s advice for Scott’s approach with his lakehouse. 
  • [1:00:00] Is it a good idea to pay down the mortgage on a rental property? 
  • [1:04:10] Closing thoughts and how to connect with Dustin. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS737.mp3
Category:general -- posted at: 3:00am EST

Are you fired up and ready to take on the weekend? What do you have planned? Are you looking forward to working on your business or are you looking for a little bit of a break? Either way, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, and much more. You’ll want to pay close attention to this informative and helpful episode! 

Be consistent!

Do you ever find yourself worried that if you take Scott’s advice and start creating content that it won’t be worth it? What if the traffic and following don’t come, what then? The truth is, there are no guarantees! You are the only factor in building your business that you can control, so don’t let all the other noise knock you off task. Zero in and focus on the one thing you need to do this month to take your business to the next level of growth. To hear more about this topic from Scott, make sure to listen to this episode of The Amazing Seller! 

Leveraging a viral video 

In the course of building your business and putting content out there for people to engage with, you might be lucky enough to post a viral video or blog. If your blog or video goes viral, what should you do? How can you make the most of that opportunity to fuel the growth of your business? According to Scott, it all comes down to timing and the type of content that goes viral. If you, your product, or your post goes viral, make sure you have a link or a way to route that traffic back to your home base! Don’t let a good opportunity pass you by - hear more from Scott on how to leverage a viral video by listening to this episode! 

Getting the right help 

If you’ve been part of the TAS community for very long, you know that Scott is passionate about helping sellers like you succeed - he even wrote a book about it! What if your opportunity to learn from Scott and get to the heart of your business’ true potential for growth was just a phone call away? Good news - it is! Scott wants to hear from business owners like you so he can dive in on a coaching call and give you specific tips. You can learn more about this opportunity by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:40] Scott’s thought of the week; be consistent. 
  • [5:30] Question: What would you do when a video goes viral? 
  • [10:00] How Scott would react to a video of his going viral.
  • [12:00] What Lee did right. 
  • [15:00] Closing thoughts. 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS736.mp3
Category:general -- posted at: 3:00am EST

What does it take to build a business from the ground up and then sell that business for a sizeable profit? Is that goal even realistic for ecommerce sellers in today’s marketplace? Here to address these question and a lot more is Scott’s guest, Thomas Smale. 

Thomas is the Founder of FE International. He is a serial business entrepreneur and expert. In the early 2000s, he began building and selling small online companies. This turned into a full-time career when he founded FE International in 2010, growing the business with zero funds from the ground up and consistently doubling annual revenue. 

In his conversation with Scott, Thomas opens up about how he got started buying and selling domain names, what it takes to build a business that you plan to sell, why business owners need to have external channels, and much more. You’ll want to have pen and paper ready as Thomas shares helpful insights you don’t want to miss! 

Where there is a will, there is a way

Have you ever tried to do something tough that you never attempted before? How did you push past your fear to try something new? When it comes to embracing change, most people are not ready to make the leap. Entrepreneurs seem to be that crazy bunch that buck the trend and go out on a limb to start something new. If you have a strong enough will to keep you pursuing your dreams - your options are endless! So what are you waiting for? Dig deep and learn from the likes of Thomas Smale - you can hear more of his story by listening to this informative episode of The Amazing Seller! 

Don’t get too ahead of yourself!

How do you handle stress and challenges? Do you like to attack them head-on, or do you like to sit back and figure out the best approach? Let’s face it; business leaders can quickly find themselves sidetracked when it comes to their business. From lofty goals of selling the business to the day to day responsibilities - it’s critical to stay focused on what really matters. If you want to build a business that you sell, you’ve got to build a business that makes money! Tune into this episode of The Amazing Seller to hear from business selling expert, Thomas Smale; you don’t want to miss it! 

Building external channels

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you realize the value of building external channels for your brand. Time and time again, Scott has been approached by sellers who were making a profit one day and then woke up the next to find that Amazon had shut them down! If you take the time and invest in your business by building external channels like YouTube, Facebook, and others - you’ll future-proof your brand. Discover more helpful tips like this one by listening to this engaging episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:30] Scott welcomes his guest, Thomas Smale. 
  • [9:15] How did Thomas get started buying and selling domain names? 
  • [15:50] Start something that makes money! 
  • [27:30] It’s all about putting your business in the best position to sell. 
  • [32:00] How important are a business’ external channels to a buyer?
  • [39:40] What does it look like to sell a business for one million dollars? 
  • [44:40] Scott runs through his plan for building a business to sell. 
  • [55:00] What would Thomas do if he were to start a business to sell today? 
  • [58:20] Closing thoughts.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS735.mp3
Category:general -- posted at: 1:14am EST

TAS crew, you are in for a real treat for this episode! Continuing his drive to bring sellers like you helpful insights and lessons from the ecommerce world and beyond, Scott welcomed his friend, Greg Mercer from Jungle Scout back to the podcast. In his conversation with Scott, Greg opens up about product listing optimization, how to use data to beat your competition, what it takes to navigate PPC costs, and much more. You don’t want to miss a minute of this powerful episode of The Amazing Seller featuring Greg and Jungle Scout! 

Follow the data

Have you ever met someone who tried to convince others that they had a sixth sense when it came to business? Did you believe them, or do you feel like they were full of it? On this episode, you’ll hear from business leader and data analyst, Greg Mercer. Greg doesn’t just leave the ins and outs of his business up to guesswork - he follows the data, and so should you! Feelings and intuition and only get you so far; there comes a time when you need to hunker down and follow the direction the data is taking you. To hear more about this vital topic from Scott and Greg, make sure to tune in to this episode of The Amazing Seller! 

Tools designed with you in mind

Do you have a favorite tool that you like to use each day that makes your job easier? Some professionals love to have an expensive chair to be comfortable at their desk; others invest in a nice car that they have to use as a road warrior. As you advance in your career, the more critical it will be for you to have the right tools that empower you to accomplish your goals. Greg Mercer founded Jungle Scout in 2014 as the solution to finding great products to sell on Amazon. Since launching as the first Amazon product research tool on the market, they have carved their place as the go-to tool for novices and power-sellers alike. Learn more about Jungle Scout by listening to this episode featuring Greg’s story! 

Optimizing your product listing 

Let’s face it, as an ecommerce seller you need every advantage you can get your hands on to stay in front of your competition. Did you know that something as simple as optimizing your product listing could take your brand to the next level of growth? It’s true! From producing the right product pictures to choosing the best keywords in the title - there are things big and small that you can do right now to up your game! What do you have to lose? Take the time to hear Greg Mercer out and learn what Jungle Scout has to offer - you won’t regret it! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Greg Mercer joins Scott and shares his Brand Accelerator Live impressions. 
  • [8:20] How to compete in a crowded market. 
  • [14:15] Scott and Greg talk about the suite of tools that Jungle Scout offers. 
  • [21:00] How do you navigate PPC costs? 
  • [25:00] The benefit of using keyword research. 
  • [27:10] Tips for optimizing your product listing. 
  • [34:30] Greg talks about split testing a product. 
  • [38:00] Closing thoughts from Greg. 
  • [43:00] Parting words from Scott. 

 

Direct download: TAS734.mp3
Category:general -- posted at: 3:00am EST

Do you have critical questions about your business that you’ve been dying to get an answer to? Maybe there is an answer to a question that a fellow TAS follower asks that could unlock your brand’s potential for growth? Good news, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear an extra special version of Ask Scott recorded LIVE at Brand Accelerator Live. You’ll want to pay close attention to all the questions asked and to Scott’s helpful answers - grab pen and paper - you are going to need it! 

Start giving it away 

Let’s face it; life as a small business owner is not easy. What can sellers like you do to cut through the complexity and zero in on a more productive path? According to Scott, it all comes down to giving roles and responsibilities away. Too often, small business owners get so invested in their business that they fail to build a team and free up their time to focus on other priorities in the business. Scott encourages sellers like you to start thinking of ways you can pass off your responsibilities in your brand to virtual assistants. To hear more about this crucial topic, make sure to listen to this episode of The Amazing Seller! 

Why customer service is key

What do you do when your product listing has over 400 reviews with a large majority of those reviews being negative? Do you shut everything down and try to start over? Is there any wisdom in reaching out to those buyers to make things work? Scott says that the best ways to put your business in a position for long term growth is to make customer service a high priority. Don’t fall for the temptation to do things the easy way - do the hard thing and go above and beyond - it makes a difference!

How do I get more money out of my brand? 

As a business leader, the one thing you want to see more of is profit. How can sellers like you up your game and increase your profit margin? Just walk away. Seriously! If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build a thriving and successful brand. Part of the brand-building process is planning for the end! Tune into this episode of The Amazing Seller as Scott explains how sellers like you can lay the groundwork now to a successful business sale in the future!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:10] Todd’s question: When should I switch from sending traffic to Amazon? 
  • [4:00] Dave’s question: How do I expand my team and free up my time? 
  • [8:00] Ava’s question: What does it take to cut through the overwhelm? 
  • [10:50] Rowan's question: How do I deal with the Chinese tariff challenges?
  • [14:00] Dan’s question: What do I do when I have negative reviews on my listing? 
  • [18:50] Question: How do I make a profit with my brand? 

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS733.mp3
Category:general -- posted at: 3:00am EST

How in the world does something go from just a good idea to become a bankable business brand? If you’ve been around the TAS community for very long, you know that Scott is making a shift in his approach to helping business leaders like you build a future-proof brand. On this episode, you’ll hear from Scott as he introduces a coaching call he aired earlier this year. In his conversation with Chris, Scott explains the value of building an email list, how to create content for your audience, how to establish credibility, and much more. You’ll want to pay close attention to this informative and helpful episode of The Amazing Seller! 

The value of LIVE events 

As an ecommerce business leader, chances are you working hard to save or invest every penny you earn back into your business. While some sellers are wary about putting in the money to attend live events – Scott has gone all in! Not only does Scott attend live events – he hosts them too. From informal meetups and workshops to the very first official Brand Accelerator Live event that he hosted last month – Scott believes that live events can make all the difference. If you are on the fence about attending a live event – this is the episode for you! 

Email list building is the future 

If you’ve heard it once here at TAS, you’ve heard it a million times – you need to grow your email list. Seriously! There are SO many applications and ways you can leverage your direct connection with your email list audience. So what are you waiting for? If you don’t have an email list – get started! If you do have an email list – make sure you have a plan to keep that list warm and engaged. Too often Scott hears from sellers like you who have built an email list but have failed to utilize it. Find out why email lists are still relevant by listening to this episode of The Amazing Seller!

Leverage your knowledge!

Do you have specialized knowledge or passion for a niche topic? Is there a way you can leverage your expertise to serve a wider audience? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how Chris can leverage his wife’s skillset to build a brand. Chris’ wife works with children who need speech therapy – Scott then walked Chris through how they could leverage her authority and credibility in this field to the marketplace. To learn more about this process and how you can apply it to your unique skill set – make sure to listen to this episode!

Why you need action steps 

It’s gut-check time! What are your action steps for the next quarter? How about the next month? Peter Drucker once said, “What gets measured, gets managed.” At the heart of that quote is the point that if you fail to give attention and focus to something you need to change - chances are not suitable for that change to take place. So what are you waiting for? Get out there and take action; your business depends on it! To get some helpful action steps and more insights, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Revisiting a coaching call session. 
  • [6:10] Chris shares his perspective and why he decided to meet Scott. 
  • [10:10] What does Chris’ wife’s career look like? 
  • [14:20] Tips for creating engaging video content. 
  • [20:30] Planning out content creation.
  • [28:50] Why you need to focus on building an email list. 
  • [32:30] How to get your audience to self-identify. 
  • [35:50] Establishing credibility. 
  • [39:40] Scott gives Chris some helpful action steps. 
  • [49:00] What it would look like to take Chris’ brand to the next level. 
  • [53:50] How using a Facebook pixel works. 
  • [59:20] Scott and Chris wrap up their conversation. 
  • [1:01:30] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

Direct download: TAS732.mp3
Category:general -- posted at: 3:00am EST

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